Branding & Brand Development

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Developing Your Brand Allows Customers To Connect With You Regularly

There’s a reason why seeing golden arches makes you think of Big Macs. Additionally, a red can make you nearly taste Coca-Cola on your tongue! That reason is Brand Development. The importance of establishing your brand and developing brand integrity helps customers connect with you, remember you, and avoid confusion with other brands. Also, building a strong brand creates customer loyalty and drives sales and bottom-line profitability.

Building your brand also means:

  • Establishing your brand allows customers to identify with your company.
  • Ensuring your brand identity is followed, building sales and profitability
  • Having an on-brand message helps your messaging resonate with your customers. Therefore, allowing them to repeat and connect with your brand.
  • Making on-brand messaging repetitious, which helps build a habit with consumers.
  • Building your brand allows you to take your customers on a long-term journey with your company. 

Above all, before you even consider selling to customers or working with clients, you must think about how they will see your company, understand your brand, and receive it. To do that, you must begin to establish your brand and raise your hand to let your audience know, “Hello, I am here and excited to work with you!” With that announcement, you are essentially saying, “Hello, I have a great product or service offering, and I think you should take notice of our difference.” 

 

Fewer than 10% of B2B companies believe their own branding is consistent.
-Yet-
90% of clients expect to have a similar brand experience across all of your materials in print and in digital.

 

In conclusion, in order to see success, you must establish your brand identity. The AD Leaf ® will support your organization with the successful development of your brand, image, and messaging. In turn, this will support the improvement of your customer retention, employee retention, sales, and profitability. Above all, we are committed to helping you through every step of the process. To learn more reach out today.