Did you know that 57% of U.S. citizens listen to at least one podcast? With a statistic like that, it should be no surprise that podcasts are currently exploding in popularity. Why shouldn’t your business take advantage of this growing trend? Get your voice heard and stand out among others in your industry with your very own podcast. Let’s talk about how we can help you bring your ideas to life.
Benefits of Business Podcasting
It does not matter whether you are a roofing company or a boutique clothing store. Having your very own podcast could greatly benefit you! Your target demographics want to know that they are putting their trust in an industry leader. Even if the episodes are short in length, having your podcast can establish this trust and knowledge.
These are not the only reasons why you should start recording a podcast. Here are a few other reasons:
- Creates a personal connection between you and your customers
- Establishes your business as a local entity
- Including guests creates back-end connections
- Increases content and traffic for your website and social media pages
If you want to learn more about how a podcast can help your business, give The AD Leaf ® Marketing Firm, LLC. a call today! We can walk you through the conception, recording, and publishing process. Not only that, but we can help you create the perfect podcasting brand. Give us a call today for a free consultation.
Podcasting for Lead Generation
Your main goal for hosting a podcast should be increasing brand awareness. Yet, there are many ways you can use a podcast to increase your lead generation as well. Be creative with the content you produce to attract a diverse audience. One of the worst things you can do for your podcast is solely focused on yourself and your business. The key to using a podcast to generate leads is identifying your company as an expert in your industry. Here are some possible topics you can discuss instead.
- Changes that are happening in your industry and if they’re good or bad
- Identifying more significant problems that your service is solving and the problem’s origin
- What your competition is doing and whether you think it’s a smart move
These are all topics that your target audience will have interest in. Better yet, it will not feel as if you are selling to them. The next time they require a product or service like yours, they’ll remember your podcast.
How Podcasting and Marketing Work Together
Now that you’ve expanded on the topic of your podcast let’s talk about how to capture leads. How can you notify your listeners when there’s a new episode launched? Add a newsletter signup to your website! At the end of each episode, encourage your listeners to sign up for notifications when the next episode is available.
Are you looking for people to test your product or service? Have them send you a direct email with their name, address, and phone number so you can send them some free samples. Do you use Social Media Marketing for your company? Encourage your listeners to “like” or “follow” your social media pages at the end of each episode. The AD Leaf ® Marketing Firm can help maintain these campaigns and channels, as well.
There may not be many ways to capture direct leads, but there are a few options. You’re getting content relating to your company in front of more people! By launching a podcast with The AD Leaf ® Marketing Firm, you could generate the leads you want.
Branding Your Podcast
Creating your podcast’s brand is arguably just as crucial as actually recording it. We will help you create streamlined and professional branding for your podcast. We have the experience and marketing tactics that’ll work for you. These new aspects of your venture include:
- Intro/outro music
- Tag lines
- Related hashtags
- Social media campaigns
- Episode services
We’re here to take that content to the next level with our professional recommendations. We’ll involve you every step of the way to make sure that your content is being brought to life in the way that you want it to be.
Podcast Marketing with The AD Leaf ® Marketing Firm
Are you interested in starting a podcast that yields results for your business? Call The AD Leaf ® Marketing Firm today at 321-255-0900 for a free consultation. We know you want to focus on producing content and talking about what you’re passionate about. Let us worry about the rest so you can do what you genuinely love to do.