Remarketing, also known as retargeting, is a popular digital marketing method in which advertisers offer adverts to people who have visited their website or a specific web page and have taken or have not taken a specific action. It’s a great approach to reach out to folks who have already expressed an interest in your company or brand.
It’s called “re”-marketing because you’re targeting previous visitors or consumers. Consider it a second chance to convert, upsell, or retain clients through online advertisements or campaigns. Remarketing can be done in various methods and with a variety of ad platforms, such as Google and Facebook Ads.
Remarketing is a must-have for any business, regardless of how you use it. For example, if someone visits your website but doesn’t purchase anything, remarketing ads can follow that individual around the Internet with an ad or offer for up to 30 days. It’s a great way of enticing consumers back into the sales funnel without coming across as spam.
The key is to be personal and relevant in how you use remarketing marketing. For example, if someone purchased a green handbag, remarketing ads should be geared to products that relate to or complement the item. Another example of remarketing that’s personal and relevant is if someone visits your website but doesn’t purchase. Personalize the ads to that individual based on their activity and interests while driving them back into the sales funnel with an upsell offer.
If you’ve heard the term “behavioral retargeting,” it’s simply a different way of saying “retargeting.” Behavioral retargeting refers to the practice of targeting online customers based on their previous online behavior, such as which web pages they viewed, how long they spent on each page, and which links they clicked on. Retargeting is similar to remarketing in that it involves showing ads to those who have visited a specific website, clicked a specific link, or taken any other action you specify.
The focus of today’s digital marketing – and remarketing – is on the customer’s interests and habits. After all, this is the most effective way for marketers to figure out what their clients want and catch their attention.
Remarketing for Sales and Engagement
When you create a campaign with an ad network, you’ll be given a little piece of code (known as a pixel tag) to paste into your website. The code will drop an anonymous browser cookie every time a new visitor visits your site, and the user will be added to your retargeting list. The system will deliver your ad to the same user when they visit another site that hosts display or native ads from your ad network supplier. As long as you have an active campaign, this will happen.
How We Set Up Your Remarketing
Setting up a remarketing campaign for your website is simple. Pixel installation is all that is required. Marketing experts can do this in a few minutes. Marketing specialists from The AD Leaf® Marketing Firm have years of experience working with the Google AdWords system, so they know how to set up effective campaigns without any problems or delays.
Hire a Winning Remarketing Team
We coordinate your remarketing campaign with other marketing activities to ensure the most effective results. At The AD Leaf®, we’re here to help study and build your brand, strategize, and offer solutions for your digital media portfolio. Feel free to give us a call at 321-255-0900, or you can email us at firstname.lastname@example.org. Let’s make great things happen together. Contact us today for a free quote.