Expanding the Reach of Nonprofits: A Marketing Approach
Marketing for Nonprofits
We know your goal is to do good in the world and help those in need. Working within the community and alongside nonprofits is what fuels our fire. We love getting to work with organizations that have the same passion for investing in the community as we do. With our expert knowledge of how to market for nonprofits, we can help you increase awareness of your cause or organization, help to increase your donations and donor base, and improve your overall branding. At the end of the day, you can’t do what you do without adequate funding so our marketing strategy is centered around increasing your donor pool.
Our marketing plans are built around four pillars: branding, organic marketing, paid advertising, and event promotions. We can help you with each of these aspects to make sure your nonprofit is as effective as possible in the community!
- Branding – Our strategies will work alongside your current brand, or we can look at what needs to be tweaked or changed based on your goals. If you’re looking to reach a new audience or attract higher-end donors, we can work with you to rebrand without losing your core values.
- Marketing – We can help you understand the process behind organic marketing and paid advertising so we can create a plan that works for your budget.
- Paid Advertising – In today’s market, you need to allocate a small portion of your budget towards paid advertising if you want to get in front of a particular audience. This will ensure you’re getting your cause in front of people who actually care and are willing to support you financially.
- Event Promotions – Special events like marathons, fundraisers, lunch and learns, and silent auctions are at the core of raising money for your cause. This requires a unique marketing strategy that incorporates event marketing, which we know like the back of our hand.
55% of users who engage with nonprofits through social media end up taking some sort of action.
So how do we execute this strategy?
Social Media – Social media marketing is the most effective way to get your message out into the world today. The AD Leaf Marketing Firm is all about creating a robust online presence for your organization so you can start driving traffic and building an engaged following of potential donors.
Content Creation & Distribution – A marketing plan isn’t complete without content creation. We need to be helping your community understand the people behind the cause. Taking your passion and turning it into a gut-wrenching story people can’t forget is what we do best.
Branding – The marketing world is full of trends, but branding isn’t one of them. Your organization needs to have a strong brand that people can rely on and recognize. We help you create this identity by building your visual presence online and offline so your message sticks in the minds of potential donors for years to come.
Reputation Management – Your reputation in the community is integral in ensuring you’re attracting high-end donors. It’s important to qualify the impact of your organization so those around you can feel like their donations are supporting a good cause. We will work with you to gather positive reviews and testimonials from your current “clients” and ensure we’re spreading a positive image throughout your organization.
If you’re looking to expand your reach and get yourself in front of new donors or increase awareness within your community in general, we’re here to help. We’ve worked with nonprofits throughout the United States and helped bring their story to life and increase their donations significantly. Give us a call today at 321-255-0900 or email us at firstname.lastname@example.org to get started!