What’s Video Marketing?
Video has taken over as the Internet Emperor. From TikTok videos to YouTube tutorials, video content has become the go-to medium for the consumption of information and entertainment. However, besides being entertainment, video content has proven to be a vital asset for marketers. Video marketing can be an immensely powerful service to increase customer engagement, conversions, and overall brand awareness. In this blog, we’ll dive into the different ways our video marketing agency can help businesses increase customer awareness and engagement.
Video Generates More Shares and Higher Retention – Video Marketing Services
According to Biteable, social videos generate 1200% more shares than text and image content combined. Additionally, viewers retain an incredible 95% of the marketing message when they watch it in a video compared to only 10% when reading it in text. This is because videos are more engaging and, thus, more memorable. With our video marketing services, brands can tell their stories and showcase their products and services in an immersive way that leaves a lasting impression on their viewers.
Generate More Video Content from Live Events:
“The beauty of live events is that you have an enormous amount of engaging video content when you finish. This content can be clipped down and shared across your social media, emails, and on your website to drive more sales,” says Elizabeth Kressel, Founder & CEO of Lizard Strategy, our video marketing company.
If a brand hosts or organizes such events, video coverage can massively boost the return through this clipping process, as footage from a single event can reach multiple audiences and increase customer engagement.
Explainer Video – Sharing Content Increases Reach!
People love watching appealing, fascinating, or hilarious videos; giving them immersive video content worth sharing increases the chances of them not only watching the entire video but also sharing it within their networks. By creating viral content that is shareable across social media, brands can dramatically increase their visibility and reach more customers organically through our video marketing strategies.
Improved SEO with Marketing Experts:
The second biggest search engine, as reported by Brandwatch, is YouTube, raking in roughly 2.5 billion monthly users, while only 9% of small businesses take advantage of it. SEO-optimized video content, such as professional videos and explainer videos, posted on this powerful search engine funnels traffic right back to your website. Additionally, organic Google searches can be directed toward a brand’s YouTube videos.
By creating engaging online videos tailored to your target audience and incorporating them into your video strategy, you can drastically improve your website’s SEO. As readers come across the type of video you create, such as explainer videos or other best video marketing practices, they’ll likely spend a few minutes watching it. This increased time on the page signifies to Google that your page has relevant content that matches the user’s intent, sending the signal to rank your website high in our video marketing plan devised by our marketing experts at our digital marketing agency.
The Right Video Builds Trust with Customers:
Video content creates a powerful emotional connection between brands and their audience. When done right, videos can engage customers, build trust, and provide value in a way that no other type of content can. Our video marketing service, including video production and video creation, can also extend attention spans, which helps to increase the time customers spend engaging with and sharing the brand’s marketing video content.
Video marketing is an effective way to increase customer engagement for your digital business. It has numerous benefits for brands, including better SEO, increased customer retention, trust-building, and higher reach through well-executed video marketing campaigns and product videos. In today’s digital age, video marketing is no longer a luxury for businesses; it’s a key aspect of creating a successful marketing video to promote your product or service and succeed in your digital marketing campaign. So, if you want to use video to create the right video marketing strategy, increase customer engagement, and stand out from the crowd, then start leveraging the power of video marketing services from our video marketing agency today.
How Can Video Marketing Increase Customer Engagement? (Research)
social video generates 1200% more shares than text and image content combined. And viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
They say a picture is worth a thousand words. If that is true, at 30 frames per second, how much is a video worth? According to Statista.com, “In 2021, digital video advertising spending in the United States was estimated at 55.34 billion U.S. Dollars.”
“The beauty of the live event program is that you have an enormous amount of engaging content when you finish. This can be clipped down and shared across your socials, emails, and shoppable content on your website to drive more sales. Dedicate areas on your website to house both clips and full replays while using shorter video formats for emails and social,” says Elizabeth Kressel, Founder & CEO of Lizard Strategy
“People love watching captivating or hilarious videos, so giving them something worth sharing increases the chances of them not only watching the whole thing but also sharing it with their networks.”
“The second biggest search engine is YouTube, which brings in roughly 2.5 billion monthly users.”
“Another way videos can improve your website’s SEO is through the increased time on the page. Let’s say you’ve created a Youtube video and want to embed it on a blog post.
As readers come across the video, they’ll likely spend a few minutes watching the video. The higher time on the page will signify to Google that your page has relevant content that matches the user’s intent. Google will reward you by ranking your website high.”
The AD Leaf Can Help With Your Video Strategy!
The significance of video marketing extends beyond entertainment; it holds the key to unlocking a brand’s potential in the digital realm. To harness the benefits of video marketing, businesses must invest in tailored video marketing campaigns and targeted video content that resonates with their specific target audience.
An experienced video agency like The AD Leaf Marketing Firm can devise a comprehensive video strategy that aligns with the brand’s goals and objectives, from product videos to educational tutorials. Incorporating explainer videos into the marketing plan can effectively build trust with customers, establishing a powerful emotional connection. Moreover, SEO-optimized video content plays a vital role in driving organic traffic to a brand’s website, as online videos attract more viewers and increase time spent on the page. By capitalizing on production services from a skilled video team, businesses can position themselves as industry leaders and benefit from the vast potential of video marketing in their overall digital marketing services.
The AD Leaf Marketing Firm understands that customers have specific goals in mind for their business and can help them achieve those objectives. We have the experience and knowledge to provide comprehensive marketing services, from social media campaigns to search engine optimization, that can boost customer engagement, increase brand visibility, and generate more leads. Our team of experts can help customers reach their desired results with the right combination of strategies, tactics, and technology. Together we can create a successful plan that will keep customers ahead of the competition. With The AD Leaf Marketing firm as your partner, you are on the path to success!