Search Engine Optimization (SEO)

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Is SEO The Right Marketing Program For My Company?

Yes, SEO also known as Search Engine Optimization is becoming more and more a necessary part of Marketing for any company. This is especially true if your company functions in a highly competitive business model (Examples: Doctor, Lawyer, Dentist, Construction, Apparel) or your company functions online (e-commerce). Bottom line is, SEO is critically important for your company’s success. You may in some cases have hundreds or thousands of competitors within your trade area. Your competitors are marketing to ensure they are successful, shouldn’t you?

The overall goal is to make it so your site provides the results that Google thinks suites their customers whom are searching. Typically making their customers happy by providing what they want to see is the best way to do this. Marketing and advertising are important components of your overall business success. Keep Search Engine Optimization in mind, as it yields long-term marketing results which can positively impact your company’s lead generation, sales, and profitability. With SEO, you can view marketing and lead generation with a keen eye for long-term growth and success in marketing.

Here are 5 Reasons Why Your Company Should Implement SEO:

1. If your website is not SEO-optimized, you will not be found online!

2. You should be selling your goods and services to your customers online. If you’re not implementing SEO, you’re missing out on potential revenue.

3. Having SEO-optimized content on your website helps with your company’s rankings. If your content can assist in solving your potential customer’s problem’s online, you’ll be found on the 1st page of Google. You will also dominate your competitors.

4. When you have helped to solve your customer’s problems with SEO-optimized content, your company develops trust, which in marketing is called “Branding”. If your customers trust you, they will continue to do business with you in the long term.

5. Customers type in certain “keywords” in the search engines. For example, the keyword “real estate services in Chicago”. Let’s say your website is SEO-optimized to rank for “real estate services in Chicago”, through content, video, infographics & other sources of media. Then, your company’s website can gain lots of traffic and conversions!

Some interesting facts:

  • There are over 3.5 billion searches on Google every day. That’s 40,000 search queries every second on average.
  • In 2015, $349.06 Billion was spent with online e-commerce purchases in the United States. 72% was purchased from a desktop or laptop, 15% was purchased from a Mobile Device, and 13% was purchased via Tablet.
  • U.S.ecommerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020.
  • Your customer’s age demographics are: Gen X, Gen Y, and Millennials groups predominately.  These groups of consumers heavily use search engines when making purchasing decisions and these groups are the largest segments of online e-commerce users.

SEO Melbourne FL Explained by The AD Leaf ® Digital Marketing

red graphic image that shows different SEO ideasSearch Engine Optimization is better known as the organic search results that are located on each page of the search engine results below the paid advertising and the Maps placement(during a local search) search results. There are typically ten organic search results on each page, with the most relevant and popular search results decided per each page. The search engines will decide your search results using their own proprietary search algorithm which will continuously change and improve as we continue to change and understand trends about consumer or user behavior.

Many professionals have spent countless hours and an exorbitant amount of money with the hopes of uncovering the search engines exact algorithm requirements only on failing. The answer was and is always right in front of our faces. The best possible search engine marketing strategy as it relates to SEO(Search Engine Optimization) ranking factors, is to ensure all of your marketing channels and streams focus on the best possible user experience. Doing what’s right for the user will have lasting and positive search engine marketing or SEO success for your website and upon successful implementation with your SEO company campaign will yield positive results for your company.

Does SEO Melbourne FL Really Take Time To Show Results?

SEO Melbourne FLThis question is asked many times and while there is not an easy answer, let’s simply say yes it can. If your company sells an obscure product or service, you may realize search engine marketing or SEO Melbourne FL success very quickly. If your company is located within a very small town and your product is an obscure product or service that very few people offer, you may also see search engine optimization success quickly within one or two months.

Now, for the rest of the world and speaking realistically, most of us will need to participate in a much longer, targeted, and structured SEO Melbourne services in order to achieve our desired results. If your company functions within a highly competitive business market (Examples: Medical Professionals, Law, Consumable Goods, Apparel) the SEO success you desire will require much more time and effort. Also, if your business model is not in a highly competitive field some of the examples were just listed but your business model is located in a densely populated geographical area-SEO may also take more time and effort to your desired results. How much time you ask? That is a really great question. Typically, the time required to see SEO results can range anywhere from one month to six months before you see traction with our Melbourne SEO Expert framework.

Building an SEO Portfolio

SEO Melbourne FL techniques vary from industry to industry, no technique is the same. Each ranking factor adds up to a cumulative quality score. A website with the best meta description in the world simply will not be seen, All of the factors of a website make up the reasoning behind ranking on Google. Several factors do hold more weight, however, a majority of ranking your website is done with a combined effort.

On page, factors include all of the factors that are currently on your website that can affect your overall chances of ranking. Our SEO Melbourne FL. Among these on page factors are keyword density. Keyword density refers to the number of times your keyword of choice is added to your page. Our certified team leverages different Internet Marketing techniques in conjunction with SEO to grow your business to new heights. We also provide Web Design services in Melbourne. When it comes to website design, it is crucial to keep SEO at the forefront of your thoughts. All too often developers create beautiful websites with a complete lack of understanding of how Google crawls a website. Every detail matters, the coding must be clean and organized or you will see a dramatic decrease in search engine rankings. 

Our SEO Process

Keyword Research

Our Melbourne Florida Search engine optimization team will gather a huge number of distinct keywords and phrases and pull a number of metrics to determine a keyword’s potential value. These consist of search volume, our own proprietary competition formula, as well as other distinct variables to be able to determine how valuable these keywords and phrases are for distinct pages in your website.

On-Site Optimization
We are going to strategically and gracefully suggest how you can infuse the Search engine marketing technique onto your website’s pages. From there, we’ll audit your site’s overall structure and functionality, creating the site’s experience optimal for each
Google and your finish users. These days, user encounter and Search engine optimization go hand in hand and it’ll improve your capacity to rank.
Local Search Engine Marketing
For a large amount of brick and mortar companies in Melbourne, a huge part of driving search engine traffic to your website is competing locally within the search final results. Our process contains editing your neighborhood listings and populating
them with search-engine friendly content, as well as reporting on all reviews and site visitors.
Link Development
With regards to giving your website greater authority, it’s not just about getting links, but getting high-quality hyperlinks. Our Brevard County Search engine optimization team will audit your website’s links and eliminate anything potentially dangerous, also as develop
links to your website through several distinct avenues.
Content Marketing Strategy
The very best method to develop domain authority is always to create well-written, top-quality content that can produce each link as well as share on social media. We can aid your business by coming up with a strategy and placing out content
that can assist bring visitors to your website.
In-Depth Reporting
Our job would be to communicate value by means of clear and transparent reporting. You will be capable of seeing exactly where you’re ranking every day for every of your optimized keyphrases, get breakdowns of search engine visitors, competitive evaluation, and more.

Trends for Search Engine Optimization in 2022

Artificial Intelligence Will Play a Larger Role in SEO

As the role of AI in our everyday lives grows, it is expected to play an increasingly significant role in optimizing websites. According to Search Engine Land, “AI will be used even more widely next year for search engine optimization.” You may be wondering: how do you optimize your SEO for AI? Experts believe that user experience signals are the primary factor, such as click-through rate and time spent on page. You need to captivate and engage readers with practical, well-organized content. An on-page SEO checker can help you assess page strength based on points like readability, backlinks, and more.

Voice Search Will Impact Search Queries

Voice Search is now the norm in 2022. Thanks to inventions like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As technology has gotten better, it’s also gotten more popular. The percentage of households predicted to own a smart speaker in 2022 is 55%. People are increasingly turning to voice search as a fast and easy way of getting information and interacting with devices. If you haven’t updated your website for this new technology, it’s time to do so – or risk losing out on sales opportunities.

Mobile-Friendliness Will Impact Search Rankings

With the rise of mobile and wearable technology, it’s more important than ever for websites to be mobile-friendly. In 2019, Google launched a new feature called “Mobile-First Indexing” that altered search results based on whether or not they are explicitly optimized for smaller screens. This change makes sense since nearly 73% of internet users will solely access mobile devices by 2025.

To avoid having your site become less visible, you need to optimize it for mobile devices. To optimize your site for mobile, you also want to avoid pop-up ads or large videos since these can lead users away from your website when they click on them.

Content That Fulfills the Google EAT Principle Will Rank Higher

Google has made it known that content quality is essential for ranking success. To determine quality, you may want to refer to the EAT principle. EAT stands for expertise, authoritativeness, and trustworthiness. It would help if you focused on creating high-quality content and not only publishing many different pages every day.

Long-Form Content Will Help Improve SERPs

As you may know, Google rewards long-form content. You may often see longer articles rank higher than shorter ones. The more information you provide on a topic, the better your chances are at providing quality and helpful knowledge to searchers.

Featured Snippets Will Become More Prominent

One of the latest updates in search engine optimization is featured snippets. As a result, you should focus on optimizing your content for these types of results. Featured snippets, which first appeared in 2017, are a quick way to get attention on Google — and they’re only a few words long. When you put something into Google, you may notice a box above the actual results at the top of the SERPs. That’s a snippet.

Search engine optimization is constantly changing, and 2022 will be no different. As you look at your SEO strategy this year, keep in mind the trends listed. It will give you an edge in your work performance and in your industry.

Our Brevard County Search engine marketing reports are 100% proprietary and customized for every client. As you can see the trends for search engine optimization are important to take into consideration when it comes to optimizing your website for ranking high on the search results. Let our SEO company, The AD Leaf ®, help you get your business high up in the rankings of Google by giving us a call today at 321-255-0900.