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Pre-roll advertisements are a great way to generate revenue for your business. However, they can be quite annoying to viewers if you don’t use them correctly. In this blog post, we will discuss the benefits of using pre-roll ads and how you can optimize them so that they are effective without being too intrusive on your audience.
What is Pre-Roll?
Pre-roll advertisements are the advertisements that play before a video. They can be a great way to generate revenue for your business. However, they can also be quite annoying if you don’t use them correctly. In this blog post, we will discuss the benefits of using pre-roll ads and how you can optimize them so that they are effective without being too intrusive on your audience.
Since some pre-roll ads can be skipped, it’s important to make the ads engaging for the viewer so they won’t skip them. This means that you need to make sure the content of your advertisements is relevant. This also means that they should be related to what’s playing in the video, such as a movie trailer or something else along those lines.
Another thing worth mentioning about pre-roll ads is how long they last and when it’s best to place them before videos. Each video ad location has its own set of advantages and disadvantages. Pre-roll, for example, is wonderful for increasing brand awareness, ad memory, and purchase consideration, but mid-roll has greater completion rates, making it a better choice for a company that needs their entire ad to be seen.
When it comes to skippable vs. non-skippable pre-roll ads, a non-skippable commercial has a greater completion percentage (as high as 80%) than a skippable ad, which is lucky to reach 40% completion. Skippable commercials, on the other hand, are considerably more user-friendly, and viewers who can skip them are more likely to be interested in your brand and content, as opposed to those who can’t skip and simply want to watch the next featured video following yours.
Why Should I Place a Pre-Roll Advertisement?
A compelling pre-roll ad is supposed to spark the viewers’ interest in a brand. If you are successful in getting viewers attracted to your ad from the get-go, you’ll increase your opportunity for the consumer to watch the entire ad and continue to interact further with your brand.
Pre-roll video ad formats resonate better with mobile users compared to other video solutions like mid-roll and outstream executions. In a recent study by IPG Media Lab and YuMe, only 17% of participants claimed that pre-roll ads interrupt the user experience.
Pre-roll advertising is definitely practical. It’s a great way to get your name out there, especially if you’re just starting out. Many people are watching their favorite videos on YouTube or other sites online and advertising is one of the best ways for them to be seen by many viewers at once.
Additionally, if you have the ad placed before a video that is much longer than yours, viewers are likely to watch your commercial when they get done watching what interests them. There’s no better way to catch people’s attention than by placing an advertisement in front of their faces at just the right time!
Contact Us to Create Your Pre-Roll Ad
At The AD Leaf ®, we’re here to help study and build your brand, strategize, and offer solutions for your digital media portfolio. Feel free to give us a call at 321-255-0900 or you can email us at info@theadleaf.com. Let’s make great things happen together. Contact us today for a free quote. Connect with us on Facebook as well!
