3 Problems that Graphic Design and Good Branding can help solve for your Business

Problems that Graphic Design and Good Branding Can Help Solve

“There are three responses to a piece of design – yes, no, and WOW!

Wow, is the one to aim for.”

Milton Glaser

Problems that Graphic Design and Good Branding Can Help Solve: Time

The old wives’ tale that time is money has never been so true when talking about running or owning a small business. You find yourself constantly looking for ways you can save time. Graphic Design and Good Branding can help save you this time. Although Graphic Design, Logo Design, and Branding can seem daunting at the beginning of your business venture, doing this leg work can save you time in the future when you are getting prospective clients or customers to buy or sign up for your services.

If prospective clients or customers are reaching out and asking what your services are, this could indicate that they might have a problem with your presentation or your brand. Your presentation always leads back to your branding. For example, you might be taken aback when you first look at the Portland Trailblazers logo. Their name implies “trailblazer” (a type of horse), but their logo doesn’t look like a horse. Although the actual meaning behind the logo is significant, it implies five players on one side, playing or interacting with five players on the other side. It, unfortunately, doesn’t read easily and can be quite confusing.

Having a logo with the meaning behind it is always great, but it also lets consumers know who you are and what you do. When you combine both aspects (who you are and what you do) into your branding, you are on the right path to saving time and getting right down to the fun part, business. 

Problems that Graphic Design and Good Branding Can Help Solve: Standing Out From your Competitors

Starting or running your own small business can be very exciting and scary at the same time. Whether you are selling goods or providing services, the most important thing you will need, no matter what you do, is customers or clients. Do you own a plumbing company but are also in competition with fifteen other plumbing companies in your local area? What about your business will make the prospective client or customer call you instead of someone else?

Standing out from your competitors in a saturated market can be very difficult. If we dive deeper into plumbing companies, most consumers never think twice about plumbing services until they need a plumber. If you have a pipe burst in your bathroom or your toilet starts to overflow. For most, panic will start to set in. After the need for a plumber comes into play, recognition is the next step. Do you have a memorable logo, a trendy song in your commercials, or a brand consistently showing its customers that you can solve their plumbing problems? Recognition is the first step in standing out. Does your overall “look” and brand go across all of your marketing platforms? Are you consistent with your brand? During a time of panic, the prospective client or customer will always go with the plumbing company that presents itself professionally and consistently shows prospective customers and clients that they can solve their plumbing problems. 

Problems that Graphic Design and Good Branding Can Help Solve: Becoming and/or Being Memorable

You are now at the point in your business “life” where you have clients, but you are now looking for those clients or customers to come back. Is your business memorable? Is your logo memorable? Some might say that your great customer service will continue to bring customers back, but can you solely rely on this? When you think of a great coffee shop, most consumers think of Starbucks. They have great customer service and amazing coffee, are recognizable across the United States and the world and are consistent and memorable. You can start working on consistency now that you have the “recognition” part of your business.

Road trips are one of my favorite pastimes. I love to travel. While traveling, I am normally looking to stay awake. I correlate staying awake with coffee. While traveling, the only symbol that I look for on the interstate is the Starbucks logo. I don’t even need the “Starbucks” typography written below it. I know the logo because they are consistent. When I see it, I recognize it right away. I know who they are, what they sell, that they have great coffee, and who doesn’t like it. With Graphic Design and Good Branding, you can also be on the right track to attracting your customers and becoming memorable.

Why The AD Leaf? – 3 Problems that Graphic Design and Branding Can Help Solve

With these three problems solved for your business, you can now focus on the task at hand, running your business. At The AD Leaf ®, we can create any design that any company would be proud of and continue to use in the future to save you time, stand out from your competitors and become memorable with their clients or customers. For more information about our graphic design Melbourne, FL solutions, contact us at info@theadleaf.com or call 321-255-0900.

Why Mobile SEO Matters?

Why Mobile SEO Matter?

Why Mobile SEO Matters?
Why Mobile SEO Matters?

 

Mobile SEO is even more prevalent than ever. Organic searches have increased immensely on mobile devices. People literally do everything on their phones. In fact, to prove our point, you are probably reading this article on your phone! Simply making your site responsive is not optimized for mobile; it is not just about fitting on the smaller screen. 

Since Google announced they would start mobile-first indexing businesses, you should have an SEO strategy for mobile and desktop because most sites rank differently in searches depending on the search’s device. If your website isn’t mobile-friendly by now, it will hurt your search ranking. Many aspects make sites optimized for mobile, and now that you know how important it is for your site, brand, and business, we are ready to share these best practices up our sleeves.

Speed It Up

This is a very crucial aspect for both mobile and desktop SEO. People can be extremely impatient, so if your site does not load in a blink of an eye, the searcher will most likely go back and try your competitor’s site. In fact, 40% of consumers will wait no more than 3 seconds before abandoning the site. People want answers now. Site speed is important for SEO efforts because if speed is low, it will cause an increase in bounce rates. Also, Google users come first, and if they constantly get impatient with your site and leave before it loads, Google will drop you in the rankings. 

Don’t Judge a Book by its Cover Does Not Apply to Websites

We live in a society where most people have a smartphone in their pocket, and because of this, your website needs to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to desktop and mobile viewers.

However, being responsive isn’t enough these days; you need to go a bit further than this. There is more to it than just making everything fit onto a smaller screen. Mobile optimization reformats and redesigns elements so that way they more appropriately fit. For example, your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. Hamburger menus are popular to use on mobile screens.

Another design aspect to consider is the amount of content you have on the mobile site. Scrolling endlessly is not appealing. Something even worse is having to zoom in to read anything on the site; that takes up more time, and more than likely, your mobile viewer is on the move.

Avoid Pop-Ups like the Plague

We live in an ad-blocker world. Even if your cute pop-up message does show, the user will probably get frustrated and not even pay attention to what you are offering. This frustration with pop-ups is the effect of other businesses needing to design them and over-using them properly. If you want to use a pop-up, ensure the “x” is easily visible and clickable because people hate zooming in to click on an icon.

Local SEO is HUGE on Mobile

People these days don’t seem to slow down. Everyone is always on the move. Not to mention, people can be very impatient when trying to run a bunch of errands around town. Therefore, local SEO becomes a huge factor because those people use “near me” like it’s going out of style. They want the quickest answer that is closest to them. People want things to cater to their needs, and location qualifiers will help your business and them at the moment.

Since mobile devices have become such a crucial factor in search rankings, creating different desktop and mobile SEO strategies is necessary. We specialize in this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Contact The AD Leaf for our mobile and desktop SEO strategy services.

How can The AD Leaf help you?

You are busy running your business as it is, so working on your website’s SEO Mobile friendly version might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that can improve your SEO mobile user experience targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

How can social media benefit your business?

5 Advantages of Social Media Marketing For Your Business

How can social media benefit your business?
How can social media benefit your business?

In order to survive in a competitive market, you need to be aware of new trends in your industry. In fact, 72% of companies use social media data to make informed business decisions, and over 223 billion people use social media. So how can you rise up from the competition and ensure your business is doing everything possible to succeed? By using social media, of course!

If you still need to take advantage of Social Media Marketing for your business, here are 6 reasons you should.

Brand awareness – Advantages of Social Media Marketing For Your Business

The first steps to driving performance-marketing goals, such as leads and sales. Those who already have purchased your product or used your service will naturally tell their family and friends. But making more people aware of your brand who don’t know that they need your business yet by having established social accounts and followers is what’s most important. These days consumers are looking even more at the reviews of others and what influencers have to say.

More Traffic

The more people see your site, the more potential customers you will have. Now that more people are following your business on social accounts, you have to tell them where you want them to go. Whether consumers call you or are directed to your website is up to you. Those consumers become the number of opportunities and lead for your business.

Affordability – Advantages of Social Media Marketing For Your Business

Creating social media accounts costs nothing to set up. The real costs to your business are the time and resources needed to create and grow those accounts and sites. Whether you have a large or small budget, unlike traditional advertising, you aren’t locked into something you can’t afford. Social media ads can run for as low as $5 a day!

Increased Brand Loyalty

Building brand loyalty drives growth. New customers who purchase your products or service become ‘brand loyal’ and will become repeat customers. With 65% of revenue coming from repeat consumers for most businesses, those “brand loyal” consumers recommend you to their peers and become free ambassadors for your products in the real world.

Understanding Target Customers’ Interests – Advantages of Social Media Marketing For Your Business

Knowing your target consumer’s interests allows you to reach them effectively. You can do this by monitoring their social conversations around certain topics. This can help you understand what’s important to your audience while identifying trends and keywords they’re following to better help you address consumers’ pain points.

Can Help You Do Competitor Research: Almost everyone is on social media.

Identifying your competitors and their social media strategy can help you shape your own. If they are solving a consumer’s pain point that you might not have thought of, you could change your strategy. You can do this by closely monitoring their social media profiles and analyzing what type of content they post. You can even use different analytic tools to see how you and your competitors compare.

 

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. A better connection with the audience will lead you to more loyal customers, thus, putting you ahead of your business game and leaving your competition way behind. Being a business in this digital era can be greatly beneficial if this opportunity is used to the fullest!

Why The AD Leaf?

If you need help figuring out where to start, here at The AD Leaf Marketing Firm, we have a team of experts ready to assist you with your Social Media Marketing Strategy tailored to your business. You can call us at 321-255-0900 or fill out our contact form! We can’t wait to help you grow your business!

How content marketing can take your business from good to great

How Content Marketing Can Take Your Business From Good to Great

 

How content marketing can take your business from good to great
How content marketing can take your business from good to great

How content marketing can take your business from good to great? Understanding the value of content marketing is often a struggle between marketing agencies and new clients. Quality content can be the difference between success and failure. If a business’s existing content isn’t converting users into customers, it might be time for an upgrade!

Most new clients think what they previously wrote is exceptional and working well for them (until they see the analytics), or they believe an agency should swoop in and create all of the content to improve their marketing efforts. After all, isn’t that what they are being paid to do?

In the past, agencies traditionally did not build content creation into the marketing contract presented to the client at the beginning of their relationship. Times are changing as clients begin seeing the value of having a content marketer by their side as they move toward digital marketing success.

Let’s look at how great copy will help you grow a successful company by getting more people through doors with their money in tow- ready to spend or invest as they see fit.

How Content Marketing Can Take Your Business From Good to Great?

Credibility

First, great content will help build credibility for the brand. People are more likely to trust a company if they have seen positive reviews or helpful blog posts discussing what the business offers. Content is also necessary to create visibility and bring people directly to that business. A good content marketer can use SEO best practices to ensure that their client appears on the first page of the search engine results page (SERP) on Google every time someone searches for a keyword related to their goods or services.

Improved SEO

Content can also improve search engine optimization (SEO). By creating content that targets relevant keywords, a content marketer can increase their client’s visibility and achieve higher rankings in search engine results. This process will help attract more customers to the business as they are more likely to find it when searching for what they need. Additionally, providing helpful content is often linked with increased website traffic, which can result in better SEO rankings.

Engagement & Relationships

Content can also help keep existing customers engaged with a business and create relationships with new ones. Reading engaging, entertaining, or informative content can make people more likely to stick around and stay loyal to the brand. They want to see what information is offered next and if it applies to their lifestyles. Content can be used to build relationships with prospects, thank existing customers, share the brand story and educate readers on the value of the services or goods offered.

How Content Marketing Can Take Your Business From Good to GreatImproved Brand Reputation – How Content Marketing Can Take Your Business From Good to Great

Quality content can improve a company’s brand reputation. The business can be seen as a trustworthy source and become an industry leader by providing helpful information. Content that educates customers on the goods or services offered will also help to boost brand recognition and create a positive impression of the business. That company will be the first source of information a customer comes to when they have questions or need to utilize the services offered.

Agencies want to build long-term relationships with their clients, and showing clients how they can take their existing pieces from good to great helps build those bonds. Content marketers enjoy identifying ways to repurpose existing content, such as writing blog articles or “refreshing a piece” provided by a client for better results. This process helps identify which strategies are working and which need adjusting. This helps ensure clients get the most out of their content marketing efforts, and with a team of in-house experts, The AD Leaf can elevate your business to the next level!

Coaching the client on how they can help the writing content is very helpful. Clients blog every day, and they do not even know it. Each time a client sends an email to a potential customer that discusses the services or goods they sell, it could help create a blog post with a content marketer. When clients discuss their company’s mission, guiding principles, best practices, or any other topic related to their business model with their audience, they are potentially drafting another excellent blog post.

These tidbits of communication are also helpful in creating social posts because it gives customers a glimpse into a company’s operations, policy, and procedures. Some people feel uncomfortable writing but do a great job with verbal communication. Working with a content marketer allows for flowing verbal exchanges to be drafted into great web content! Clients LOVE to talk about their businesses, so executing this is very simple.

A content marketer aims to ensure clients feel comfortable with marketing relationships and goals, is seen as a marketing and advertising expert, and writes quality and goal-driven content. Additionally, the client is the subject matter expert with their business model. It is a partnership that can create content that drives a business from being just good to being great!

That’s where The AD Leaf comes in!

You are busy running your business as it is. Why not take the opportunity to provide minimal participation and still receive exemplary results? All this and more is available when creating a partnership with The AD Leaf, a marketing firm that builds your growth goals as a company to make your business a cut above the rest.

The AD Leaf’s Content teams work together seamlessly with all of our other areas of expertise on a weekly, bi-monthly, or monthly basis to ensure that your small business stays on top of the competition!

The Pitfalls of a Bad Logo Design

The Pitfalls of a Bad Logo Design

The Pitfalls of a Bad Logo Design
The Pitfalls of a Bad Logo Design

 

Everyone has a face, and that face, whether fair or not, is the first step to gaining trust. So we shave, cleanse, and smile to put our best foot forward to build loving, trusting relationships. The same should be brought into your business utilizing graphic design. However, what exactly is a logo and or trademark? Who is a trusted source to bring a face to your company? No matter your product or company size, a bad logo is the most expensive asset you could ever obtain. A poorly designed brand or logo can make or break a company.

What comes to mind when I say Nike? The Swoosh. What comes to mind when I say McDonald’s? The golden arches. Even though I stated the singular name of the company, you unconsciously accepted both a trademark and a logo. As in the case of NIKE’s branding, the Swoosh is the trademark, and the lettering/typeface is the actual logo. The logo comes from the ancient Greek ‘Logos’ meaning word. As you can see in our modern society, the two have become almost interchangeable.

Many people, to their detriment, regard the logo as secondary in nature to the running of the business itself. They have an image of something they feel would properly represent themselves as an entity. A graphic designer takes the client’s good intentions and makes that message palatable and inviting across all platforms. Building trustworthy relationships between client and designer and client and their consumers. However, you might never see your business’s true value or highest potential until you trust a real designer to find the true motivation, direction, and audience behind the company.

Hiring the right designer or agency to market your company is important as a business owner.

A poorly rebranded logo or a bad logo can destroy a company. I tell my clients that if they have a poor logo that doesn’t properly convey the value of their business, everything their logo touches is a waste of money. Most people, in this case with little to no understanding of the issue, believe they just need to be put more in the spotlight, so they throw more money at the problem, not realizing they are plastering the problem to everyone on everything speeding up the demise of their company.

No matter how big or successful your company is, nothing is more expensive than a bad logo design. A logo or trademark that is simple, elegant, and projects the full spectrum of the value you provide is an investment that will allow you to focus and scale beyond your goals and not hinder you to the pages lost in chapter 11. You should run your business with the help of a seasoned, trusted marketing agency.

The AD Leaf Can Help!

Contact us today to help develop and implement any Graphic Design needs your business might need! Talk to one of our experts here at The AD Leaf by clicking here! To schedule a free consultation with our team, call us today at 321-255-0900.

Best Practices for Social Media Interaction

Best Practices for Social Media Interaction
Best Practices for Social Media Interaction

Social media gives businesses a unique opportunity to engage directly with their customers. But with this opportunity comes responsibility. Because social media moves so quickly, it can be easy for businesses to make missteps when responding to customer comments—missteps that can have major negative consequences. So, what are some best practices for social media interaction for responding to comments or any type of engagement? Keep reading on to find out!

Be Timely – Best Practices for Social Media Interaction

The first rule of thumb regarding social media engagement is to be timely. Customers expect businesses to respond quickly to their questions and concerns—preferably within 24 hours or less. Of course, this isn’t always possible, especially if you’re dealing with a high volume of comments. Try your best to get back to customers promptly, even if it’s just to let them know that you’ve seen their comments and are working on a response. 

Be Professional & Polite

When responding to comments, always maintain a professional and polite tone. This rule applies even if the customer is rude or critical—the customer is always right. Avoid getting defensive or attacking the customer in any way. If you can’t maintain a professional demeanor, it’s best to step away from the keyboard and return when you’ve calmed down. 

Never Ignore the Customer -Best Practices for Social Media Interaction

This is especially important if they have repeatedly reached out. It will only give them more incentive to post negative reviews about your business and deter potential clients. If multiple customers find themselves in similar situations and band together, it could spell disaster for your online presence.

Provide empathy  

We’ve all been victims of poor service before, and it is important to remember how a customer may feel. When customers complain, they often come with a complete backstory of the importance of the product they were ordering and how its tardiness/defectiveness has affected them. If you find yourself dealing with a customer like this, try to imagine if you were in their shoes and what you want to hear to make you feel better about the situation.

Take the Conversation Offline Whenever Possible

Generally speaking, it’s best to take sensitive conversations offline as soon as possible to avoid making things worse by accidentally saying something you shouldn’t. If a customer is airing grievances publicly, reach out privately (usually via direct message) and offer to continue the conversation there. This shows the customer that you’re committed to resolving the issue and are willing to take the time to do so privately. 

Handling social media comments can be tricky—but by following these best practices, you can ensure that your business is doing it right. Remember: be timely, professional & polite; never ignore a situation, show empathy, and take the conversation offline whenever possible. With these guidelines in mind, you’ll be sure to set your business up for success regarding social media engagement.

The AD Leaf Can Help!

Contact us today to help develop and implement a successful social media marketing campaign! Talk to one of our experts here at The AD Leaf by clicking here! To schedule a free consultation with our team, call us today at 321-255-0900.

SEO Melbourne FL | Search Engine Optimization Florida

South Florida SEO & Search Engine Optimization Florida – What Is SEO?

South Florida SEO

Understanding our customer and client demographics helps us to be able to understand and develop an appropriate marketing strategy that communicates effectively with our target audience.

All of the younger generations, like Gen X, Gen Y, Millennials, Generation Z, and Generation Alpha, use Google and Amazon as their preferred method of searching for goods and services. The AD Leaf’s south Florida SEO services can help you reach this lucrative market. Users on Google use their search algorithm to scour the web with over 9 billion daily search queries.

South Florida SEO also serves as your digital marketing platform, allowing your business listing to rank via each search engine. 90% of all users who use search engines will find and select their goods and services from the first page of the search engines.

We are located and do SEO in Melbourne, FL. We work to ensure that all of your business information presented to the search engines is consistent across all public and digital mediums. It ensures that the information your customers and users see when searching for your goods and services via search engines is accurate. Your hours of operation, your business address, your telephone number, your email address, your website, and your customer reviews are all presented in a manner that may showcase your company in the best possible way for your potential customers.

Importance of South Florida SEO

Now that you understand what SEO does let’s talk about what SEO is. Search Engine search results are divided into 3 sections within the page. The Pay-Per-Click section is located at the top and far right of the page. This section is easily identified because each search result in this section is labeled as an “Ad.” The search engines provide the local search results section should you search for a city or town identifier when searching. This is also commonly referred to as the Maps section. The “Organic Section” is the search results that are located beneath the Google Map section if the Map section is there. Note that sometimes only organic results will be shown, and organic search results will be at the top. Users will typically select the Pay Per Click section about 30% of the time to find goods or services. The remaining 70% of the user selection process is directed toward the Organic search results, and if the search engine serves a Maps segment, the placement of the map will be the last section of choice. Get your website to page one with our custom-built SEO program today! For more information, this article by Forbes outlines why south Florida SEO is so critical in the modern age.

How many times have you Googled something only for the search engine to return a search result that was not accurate, Or maybe, that search was not relevant? Think about the long-standing impact that has on Google’s integrity. If users and people (Google’s Customers) experienced this problem each time they used Google’s search engine, then Google would lose its business. Businesses would stop advertising with Google, and the consequences would be devastating. Of course, Google does not want this to happen. That said, Google works very hard to ensure the results that its search engine pulls to the first page are the highest quality, the most accurate, and the most relevant for the users or Google’s customers.South Florida SEO

How Graphic Design Benefits Your Business

How Graphic Design Benefits Your Business

How can Graphic Design help my local business? This a great question that all local business owners should ask themselves! Some people might think that graphic design services are trivial for your business. That’s not true. The correct graphics and visuals for your company can help sell your product more efficiently than any amount of words can. It’s a matter of having the correct guidance to walk you through your company’s (re)branding, and The AD Leaf® can be that guidance.

 

How does Graphic Design Benefits Your Business As A Good Introduction

Local businesses’ number one goal is to give their customers the best services to increase their sales and, in turn, their revenue. Also, it increases the chance of a customer becoming a recurrent customer. But first, they must have a good introduction and impression.

Look at your logo and branding. Do they speak volumes about your company? Do the logo, colors, and imagery tell a story about your company when it was created, about how it currently is? First impressions are important to everyone, especially to customers.

Say there are two businesses next to each other, one with great branding that fits with how you feel the company should be represented and another with unappealing branding that feels relatively out of place. Which company would you likely check out first? And that is where graphic design comes into play. That’s where The AD Leaf® comes into play, our goal is to create the face of your company, and with our tools and knowledge, we’ll create the perfect logo, design, and branding that represents your company and the story that you want to share with your customers.

How does Graphic Design Benefits Your Business? – By Building Trust

Look at some of the biggest brands: AppleTargetCoke, etc. Their logos and brand don’t just work; they relate what they do and how they do it to you, with only a look. 

Apple, with their straightforward apple with a bite taken out of it, often without “Apple” written anywhere near it. Stark, high-contrast designs with their product given the spotlight. Target’s target is to let you know that you have hit a bullseye by being there. The abundance of white allows the strategic use of red to convey energy and draw your eyes around the store. Both of the previous designs have been reworked over the years. On the other hand, Coca-Cola has had the same logo since 1891 and the introduction of its red in 1934. Keeping their longstanding branding tells customers they know what to expect; Coke is the same today as it was yesterday and will be tomorrow.

 

Graphic Design Puts Your Customers First

There was a time when there was no internet and no smartphones. Customers had to go to companies to seek information and to inquire if they would a great deal for the products or services that the company provided for their money. Not any longer. Today, you, as a local business, should always put your customers first. Again, we do this by having eye-catching graphic designs. You must realize that it’s not only to make your company look good but also to solve your customer’s problem and make the sales process seem effortless. A well-designed website will make it much easier for your customers to understand how you can serve them without them knowing it. Our graphic design team understands human psychology, and we know how to implement our knowledge through our graphic design skills.

Conclusion

Throughout the years, there have been different ways to get your customer’s attention and support; having a great product, superb customer service, or the best prices all work to turn a one-time customer into a repeat customer. Branding has been a primary way, since the 1500s, to turn that person into a customer. Today, as a local business, you should always put your customers first. Again, we do this by having eye-catching graphic designs. You must realize that it’s not only to make your company look good but also to solve your customer’s problem and make the sales process seem effortless. A well-designed website will make it much easier for your customers to understand how you can serve them without them knowing it. Our graphic design team understands human psychology, and we know how to implement our knowledge through graphic design skills.

If your business needs graphic design services, contact The AD Leaf® by clicking here or calling us directly at (321) 255 0900, and we will happily work with you to drive your company to the number one spot in style.

How to Plan for Cognitive Accessibility For Your Website?

 

How to Plan for Cognitive Accessibility For Your Website?

 

How to Plan for Cognitive Accessibility For Your Website and why its important as a business owner? Cognitive accessibility is the subject of assisting cognitive and learning disabilities that impact how they process information. Some symptoms that cognitive disorders can affect are a person’s perception, memory, language, attention, problem-solving, and comprehension (w3.org). Some examples of cognitive disabilities are:

  • Aphasia – Difficult speaking (finding words), writing, or understanding language.
  • Attention Deficit Hyperactive Disorder – Difficulty with focusing and keeping attention. 
  • Autism – May have difficulty understanding some communications or social interactions.
  • Dyslexia – Difficulty with recognizing letters or words.
  • Dyscalculia – Difficulty with recognizing numbers and symbols
  • Memory Loss – Difficulty with time, such as remembering past, present, and future events. (deque.com)

At this moment, the writer of this blog has one of these cognitive disabilities, and they struggle daily with all activities that require processing information. These disabilities are real, and because of the ADA, entities that conduct business online must provide solutions for these individuals. 

In previous blogs, I spoke about how accessibility is important for your website and that catering your web design to people who have auditory, visual, or hearing impairments can prevent you from infractions or boost your following. Let’s rehash this idea under a new lens; How does cognitive accessibility affect my website, and how can I plan for these users?

People with cognitive disabilities get distracted easily. Often, the process of taking in new information can be so daunting that they stop or pause focus on the task they are working on. 

For example, let’s say that a user with a cognitive disability wants to order a pizza online. If the instructions to order a pizza are all text-based, and the user has dyslexia, they would struggle to finish their order due to all the text. If there were too many options on the screen and the navigation of the pizza process was not organic, a person with ADHD could get lost and choose not to place an order. Whether a user is buying pizza or scheduling a service, any mishap is a loss on conversion and a sale. 

To prevent this from happening, we can limit options on the site by simplifying the site’s design and content in a less distracting or challenging way. Creating a simpler message increases the clarity for the user. Using common words and phrases rather than technical jargon and removing poor wording can help create a message that is more understandable to a user with a cognitive disability.

Another struggle that users with cognitive disabilities have is cognitive load. Sometimes the process of information can be too much for a user. There are three types of cognitive load:

  • Intrinsic load – is the inherent complexity or difficulty of the content itself.
  • Germane load – is the amount of concentration and mental effort required to learn the content.
  • Extraneous load – external distractions not directly related to the content.

How The AD Leaf can Help your Business Plan for Cognitive Accessibility For Your Website?

People with Autistic Spectrum Disorder report that visual effects and animations can be a source of frustration and distraction, increasing the extraneous load (tpgi.com). As developers, designers, and business owners, we must realize that unless our content caters to all audiences, it can obstruct a few. However, it doesn’t have to be this way. If you contact The AD Leaf Marketing Firm, we will work towards optimizing your website for ADA compliance. You can contact (321) 255 0900, info@theadleaf.com, or complete our contact form. We would love to become your trusted advisor for your business!

 

Source:

(WAI), W3C Web Accessibility Initiative. “Cognitive Accessibility at W3C.” Web Accessibility Initiative (WAI). Accessed October 11, 2022. 

Edwards, James. “The Impact of Motion Animation on Cognitive Disability.” TPGi, May 11, 2022. 

An Introductory Guide to Understanding Cognitive Disabilities – Deque.” Accessed October 11, 2022. 

Web Design Considerations for Cognitive Disabilities.” Web Design Considerations for Cognitive Disabilities | Accessibility Tips. Accessed October 11, 2022

Tips For Writing Content For Your Website

Writing content for your website may seem like a daunting task. If you haven’t had the experience of writing content before, you could feel stuck and frustrated that you are unable to find productive topics. Continuously getting writer’s block could lead you to give up on attempting to write content altogether. Of course, no one wants that to happen, as content is very crucial to your business. That’s why we want to share some tips for writing content for your website! When you first begin writing content, it is important to keep a strategy in mind. Take the time to think and write down multiple strategies until you find the one that sticks with you the best. Once you find a basis for your strategy, this should help alleviate the burden of writing content.

Tips for Writing Content for Your Website

When it comes to writing content for your website, there are many things to keep in mind. Writing content for the first time could seem overwhelming, but here are some tips to help ease the staggering task ahead:

 

Start with the Headline for Your Content

Imagine that you are looking to travel from Florida to New Orleans on a road trip. Do you have a roadmap or GPS that will help you get from point a to point b? This is exactly you should write your content. When you start with the headline, it gives you the ideas, or the “roadmap,” on what to write and how to structure it.

 

Create an Outline

After the headline is in place, it is time to create an outline. An outline helps break down your content into sub-topics that fit with your headline. These subtopics will help you go further in-depth on the headline and help you create fuller content. These subtopics will also help you further your research.

 

Research articles that relate to the content you are writing

Once you have your headline and subtopics, it is important to further your research on the content. Research on content is extremely important because you don’t want to write shallow content that will discredit your brand. Freewriting can be extremely difficult if you are new to content writing, but researching articles related to your content helps make writing a lot easier.

 

Fill Your Outline with Content

After you dive into your research, it will be time to fill your outline with content. Now that you have the blueprint for your content, you can utilize the ideas that you got from the research and follow the roadmap you set yourself up with. The important thing to remember about researching other articles is to be sure not to accidentally plagiarize materials. Utilize resources such as Grammarly to help eliminate any accidental instances of plagiarism.

 

Edit and Proofread Your Content

When you feel that you have finished your content, the final touch is to proofread your work. Make sure your content flows and there are no grammatical errors. While you are proofreading your content, you may find there are more points you would like to add to your content that you didn’t think about before. It is also good to edit content to clean it up and take out or add more information. Following these tips will help you get through your first piece of content and the content you will write in the future!

 

Now You are Ready to Write!

Writing content for the first time may seem overwhelming, but take it one step at a time. There are many ways to prepare for content writing, and the tips mentioned above are the ones that have helped me the most. When starting your writing journey, it is important to find the way that works best for you, but these tips are a great first step to take! Good luck with your future content writing ventures!

 

How can The AD Leaf help you?

You are busy running your business as it is, so these tips for writing content for your website might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that develops content targeted to your goals, audience, and industry! Our Content team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.