Imagine you’re walking in a mall and receive a Nike coupon on your smartphone. You look up to see a Nike store.
This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon.
With geofencing marketing or location-based marketing, this convenient strategy turns into a reality.
The marketing experts at The AD Leaf® are highly trained in setting up a geofence for your business. With geofencing, you’ll be able to target customers precisely based on their location.
What is Geofencing?
Geofencing is a technology that uses GPS to create a virtual fence around particular places. Marketers and businesses can use geofencing for various purposes, such as providing alerts about new products or services in the vicinity of customers who have expressed an interest in their offerings. Geofences allow companies to offer customized messages and offers based on what they know about their customers’ location and preferences.
Here, we will tell you all about geofencing technology, how it works, its benefits for your business, as well as some common questions asked by those interested in incorporating this form of marketing into their business strategy.
How Geofencing Works
Geofencing is a location-based technology that uses GPS or radio frequency identification (RFID) to monitor the presence of mobile devices within predefined geographical boundaries. Users are typically notified about an event occurring when they cross into or out of these geofences, although other triggering events may also be used.
We set up a geofence around a business by creating a virtual geographic boundary, then send notifications when that geofence is crossed.
Benefits of Geofencing
Geofence marketing allows you to communicate with your prospects and move them toward a conversion action. This process is usually more efficient than traditional advertising methods, such as ads in print media and TV/radio spots.
There are so many benefits to geofencing for marketing your business. If you’re thinking about getting started, consider the following perks.
Geofencing and Local Marketing
Geofencing for local marketing is an intelligent way to target people who are near your location. It can increase foot traffic and sales, especially if you have a brick-and-mortar store.
Find Data on Consumer Behavior
Geofencing enables marketers to gain valuable insight into consumer behavior. For example, if your target market is traveling on the road, geolocation tracking can help you determine their location and activities along that route at any point in time.
Boost Brand Awareness
Geofencing is a valuable tool for increasing brand awareness. Geofencing can allow you to notify potential customers that you are in that location. For example, if you are a restaurant owner and want to let people know that your location offers takeout and dine-in service, geofencing can help.
In simple terms, a geofence allows marketers to
- Ability to dynamically adjust content based on location
- Increase in ROI for marketing resources
- Low cost compared to other forms of advertising
Geofencing is an invaluable tool that can help you get the most out of your marketing budget.
Geofencing is a new and innovative way for marketers to increase their ROI through location-based marketing. Furthermore, Geotargeted ads can be used when you want to:
- Boost foot traffic: Increase visibility in the immediate area around your business
- Crowd engagement: Deliver targeted messages near or during live events to drive attendance and increase conversions
- Target competitors’ customers: If you have a competitor’s store in your area, geotargeted ads can be the best way to attract their customers and encourage them to visit or buy from your business instead.
- Understand consumer behavior: See how long customers spend inside your store and the number of customers who visit by location, time, and day. Geofencing is a powerful tool for businesses because it helps you better understand how consumers behave when nearby.
Let The AD Leaf ® Help You
At The AD Leaf ®, we can help you take advantage of this rising market. Our expert team of marketers has spent years studying and understanding this always-evolving landscape of marketing. There is no challenge that is too big for us. When a new trend presents itself, we always make sure to understand it fully. We see how we can use it to best service our clients.
If you want to understand the growing world of geofencing marketing better, feel free to contact us. We would love to set up a consultation. Our team can explain to you how this will help you improve your marketing campaigns. We can also explain why we are the best ones to help you improve it.
Call us at 321-255-0900 or use our online contact page. Reach out to us on Facebook as well! Start your adventure with The AD Leaf ®.