Marketing for Freight Transportation Companies is as competitive as the industry itself. Many Freight Transportation companies like yours want to reach the target customers and businesses you aim for. With The AD Leaf ®, a good marketing strategy focused on freight transportation companies can stand out from the competition. Call us today for a free consultation and see how our custom marketing services stand above the rest!
If you own a freight transportation company, you understand the challenges of marketing your services. You are in an industry with many other coordinators challenging you for business. Yet, it might be hard for you to stand out from similar yet boring content currently out there. Most looking for 3PL coordinators don’t want to read about the transportation process. Instead, they want to know what you do and what makes your company stand above the rest.
Why is the freight transportation industry growing so much? Increases in globalization, consumerism, and e-commerce are some of the factors driving growth. What’s notable about this growth is that more retailers are utilizing 3PL and freight services. As a result, this improves customer engagement and expands their geographical reach.
A lot of your content can seem dry and difficult to expand on. For example, if you have a website, you may have a handful of service pages with a couple of paragraphs on them. Yet, you cannot spend time building out the website the way you want. You are busy running a logistics company. You do not have the time to explain why a customer needs to schedule a pick-up ahead of time. After all, you already have a lot on your plate!
While most freight transportation providers rely on B2B sales methods, creating a custom campaign tailored to your specific needs and goals is essential. Cold calling, trade shows, and print advertising are all viable options, but they can be expensive, time-consuming, and simply outdated. Digital marketing is a more efficient and cost-effective way to reach your target market. Search engine optimization, content marketing, and social media can help you connect with potential customers more personally and effectively. The AD Leaf ® exists to help companies that need help taking their services to the next step. In some cases, we help them get started. You need marketing as much as anyone else, and if you have come to us, then you understand that.
What does The AD Leaf ® Do to Market Your Freight Transportation Services?
The AD Leaf ® will take your website, marketing, and social media channels and push them to the max. We will help you rank your website higher on Google, so SEO engines like Google or Bing prefer you. Also, our social media team will build your social media following, giving you a more robust presence online.
Our team of marketing experts can approach any website and find ways to improve it. You will be shocked at how quickly your website and social media presence will climb up the ranks as you work with us. We have years of experience working with service clients and helping them improve. We can also help you improve while implementing marketing for your freight transportation company.
At The AD Leaf ®, we understand you are an expert in your service, but we are experts in marketing. When you work with us, we can take your expertise and put it on display. We build out your service pages, improve your SEO, improve your website, and help you get even more attention on social media.
As a logistics coordinator, you understand that this is not always easy, but our history speaks for itself. No matter the service, we have approached it head-on and given 100 percent to every client. We will help improve your business with great marketing.
Why Marketing for Freight Transportation Services?
Freight and 3PL coordinators need to understand where they can get advantages over those around them. One of the best ways to do this is to have strong SEO and a built-out website full of content. When someone is seeking out that content, they want to find content and proof that they indeed are experts in their field. If they are not convinced, then they can move on to the next company. There are plenty to choose from.
As a business in the shipping, transportation, and logistics industry, you face some unique challenges in marketing. You need to reach a broad audience spread out across the country (or even the world), and you have to compete with big-name brands.
Having an effective marketing strategy in place is essential to success. Digital marketing helps to effectively reach a broad audience and connect you with potential customers.
Having a strategic marketing plan as a logistics provider helps create trust with existing and potential consumers. It also helps to position yourself as an authority in the industry, especially when competition is high.
Here are a few marketing tips to get you started!
- Invest in your website.
- Your website is where all prospective customers will look for your services and want to learn more about your company.
- Start email marketing
- Everyone has an email address. Email marketing connects you directly with your customers to stay top of mind.
- Ask for reviews
- Reviews allow potential customers to gain trust and respect for your company if they decide to work with you.
Think of it this way. A potential customer has a business that requires cross-country transportation of their products. All they know is that they are looking for a company that provides the best service possible, along with noted expertise in their field. So they google freight transportation services and discover two websites. They click on one website and find a page with two paragraphs briefly summarizing what they do.
Omit, the second company’s result has an entire website page explaining how their logistics services can transport the company’s products. Which site sounds more trustworthy? The one that knows what it’s talking about? What about the one that claims to know what it is talking about?
You want to be that second website, the one with a lot of valuable and vital information. The AD Leaf ® can provide you with the website that gets you the leads your freight transportation business deserves.
Our Services – Marketing for Freight Transportation
We offer several different marketing services that can help boost your digital presence. Here are a few.
Content Marketing – Marketing for Freight Transportation
Content Marketing is all about producing engaging, relevant, and valuable content. These include blog posts, web pages, and other types of written content regularly. The fact of the matter is that many of your daily readings are content marketing results, and you might not even know it! Your customers want to know more about your logistics services, and it is the job of content marketing to give it concisely. Yet, the question that stumps many logistics coordinators interested in content marketing might be hanging over your head: where should you start? You know your freight transportation services are the greatest, so all you have to do is convince your consumers, right? It is a bit more complex than that, as it involves understanding what mediums your audience consumes. With this in mind, you will better understand how to market to your new and existing audiences. The AD Leaf ® Marketing Firm strives to help you with all your content marketing questions and needs. We can help you check the best strategy for you and your 3PL company in a simple, effective way.
Have you ever wondered what went into the ranking system on Google? Perhaps you are a bit confused about how your company is not reaching the top of local search results. Search Engine Optimization (SEO) is more commonly known as organic search results. Below the paid advertising and the Maps listing during local searches, are located on each search engine results page. Usually, they are the first pages that pop up on search engines like Google or Bing that correlate the most with your search.
The search engines will decide the ranking of search results using their proprietary search algorithm. The algorithm continuously changes and improves as we continue to change and understand trends in consumer behavior. That is why The AD Leaf ® Marketing Firm follows a thorough SEO optimization process to make sure that your freight transportation company gets the best and most accurate results possible.
Google Ads – Marketing for Freight Transportation
Our Google Ads certified partners are committed to ensuring your ads and campaigns deliver the best lead conversion results while simultaneously searching for innovative and cutting-edge drivers that cut Costs Per Click and utilize the leanest budget. If you haven’t executed a marketing strategy correctly for your 3PL company and need quick leads, our Google Ads management is also for you. Furthermore, businesses entering their holiday season can use Google Ads to gain extra market share to supplement their business’s success. Google Ads are best if your target demographic is established companies looking to do marketing for Freight Transportation to transfer their products. Here at The AD Leaf ®, we can help you create a plan to make your ads get the engagement they deserve.
We work with you, grow with you, and remain by your side as a personal resource. Our monthly website maintenance plan includes website maintenance support, error fixes, content updates, backups, consultations, security monitoring, and unlimited tech support.
A website must receive regular maintenance to remain current and functional. As technology advances, we ensure your website is accurate and performing optimally. Many logistics coordinators, both new and seasoned, already have a lot on their plates without worrying about constantly checking in on their website. It’s tempting to buy a domain name, throw up something temporary, and worry about it later. There are many reasons why this is not a good idea. Maintaining a current, healthy, and active website is essential for any freight transportation establishment like yours.
Social Media – Marketing for Freight Transportation
We currently live in a world where technology is changing every second. Your center must keep up with these new forms of technology to adapt to these fast-paced times. Arguably the most important technological development over the past few years has been the surge of social media platforms. They are used to spread important messages in just a handful of characters.
In the ever-changing environment of the Internet, it cannot be easy to differentiate between all the different social media platforms. No worries, because our team of social media experts can do that for you! The AD Leaf ® Marketing Firm LLC. can help you establish your brand on the following platforms:
We are here to help you get started on your social media marketing journey. The AD Leaf ® is a direct social media marketing company focused on the big picture while also focusing on a granular level when getting to know your audience. Our team understands your goals and uses these to figure out the immediate and long-term impacts of marketing your logistics services on social media. The beginning of your journey with your new social channels serves as a branding tool for your company. Your center needs a recognizable brand that potential customers will remember you by, and social media is the perfect place to capture that brand.
Email is arguably one of the most significant technological advancements ever created. It allows us to stay up to date on everything from family outings to the latest news. The form of communication has also evolved over the years, so you can now read and receive your emails wherever you are just by searching your cell phone. Although it has a long history, email use amongst Americans is consistent and frequent. The fact that email is so important in today’s society is why The AD Leaf ® Marketing Firm highly recommends investing in email marketing for you and your logistics company. We can help you create the best email marketing campaign to keep returning customers intrigued by your services and help add new customers to your clientele.
We offer many other services that can work well with your 3PL business. Contact us today to learn more about how The AD Leaf ® can make a difference in your marketing plans.
The freight transportation industry is valued at over one billion dollars. Make sure your company has an impact with high-quality marketing and advertising services.
Why Choose The AD Leaf ® To Implement Marketing for Freight Transportation?
At The AD Leaf ®, we understand that a super competitive environment like this means you will be extremely busy. You might not have time to build out your service pages, keep your Facebook running, and also make sure you are ranking well on Google.
If you work with us, we can handle all that for you. Our expert team will track your Google rankings and make sure that you are one of the first names to pop up when they google freight transportation Coordinators in your location. We will push your social media, so even more people find you through word of mouth and social sharing on sites like Facebook. When people visit your website, it will be clear that you know what you are talking about.
The AD Leaf ® does not believe in a one size fits all approach to 3PL marketing. Instead, we use our diverse knowledge to put in place effective, customized strategies to fit our client’s needs and budgets. Not only that, but we strive to build relationships and develop thoughtful approaches to help companies grow from the roots up.
Allow us to turn the marketing for your freight transportation company into the best it can be. Start your marketing adventure with us today. Feel free to call us at 321-255-0900 to schedule a consultation or use our online contact form.