Social Media Strategy

Start Your Adventure

Social media marketing might seem easy at first. After all, all that you really need to do is post your information and specials online, right? It is actually a lot more complex than that. In fact, it might be difficult to pinpoint where exactly to start with developing a social media marketing campaign.

Thankfully, you have the social media experts at The AD Leaf Marketing Firm LLC. on your side! We recognize the importance of a strong social media presence in today’s digital world. We also carefully track trends and see what the Internet landscape is like for your industry. When you work with us, you will know exactly what you want your social media presence to consist of. 

There are a number of different steps that our experts take in order to craft you and our other clients the best social strategy that will bring both new and returning customers to your pages. 

Goal Setting

You have spent lots of time trying to determine the kind of business you are and what makes your company different from others that are similar to yours. The same mindset goes into your social media strategy. It is important to set goals of what you want your social media presence to do for your business. We here at The AD Leaf Marketing Firm LLC. can help guide you through the creation of these goals, which are made utilizing a number of different factors including your industry and target audience. 

We structure the goals we create with you using the SMART framework:

  • Specific
    • The goals are tailored to your industry, products, and services.
  • Measurable
    • The goals are able to be measured by engagement.
  • Attainable
    • The goals are able to be achieved within a certain amount of time.
  • Relevant
    • The goals make sense within the framework of your company.
  • Time-bound
    • The goals are able to be completed either in the short or long terms.

Finding Your Target Audience

Social media marketing is a lot more specialized than other forms of marketing, such as print advertising or television advertising. That is because a wide range of people will be engaging with your marketing in these mediums. Usually, people who are making the choice to look for your services will be engaging with your social media profiles.

That is why it is so important to establish an understanding of the people you want to target. If you are unsure, The AD Leaf Marketing Firm LLC. can help! Using data of pre-existing customers or descriptions of customers you would like to attract, we can help narrow down your target audience by a few important characteristics. 

Why a Social Strategy is Important

Your company brand needs to be focused, and this should be reflected in your social media presence. If you are posting seemingly random things that do not pertain specifically to your business, you could be faced with confusion or even backlash from your customers. That is why planning your social strategy out is so crucial in maintaining a brand image. 

Here at The AD Leaf Marketing Firm LLC., we understand that you are very busy running your business. With your regular day to day routine, it might be difficult to remember to update your social media pages. That is why we are here to take that weight off your shoulders. We will plan out your social media content, schedule it for release, and even engage with your audience. Not only that, but you will be continuously updated on any changes to engagement on your pages. You will not be kept in the dark by our team of social media experts.

Creating The Ideal Social Strategy at The AD Leaf

Are you ready to create a social media strategy that will make your business stand out? Contact our team of marketing experts at The AD Leaf Marketing Firm LLC. today! You can email us at info@theadleaf.com or give us a call at 321-255-0900 today to schedule a free consultation.