The AD Leaf ® supports Pizza Hut with direct mail marketing in their central division markets in the lower 48 states of the U.S. We were able to provide a higher quality creative versus the traditional advo coupon drop and more affordable per-piece price for the brand to leverage a better ROI.
Improved cost per price point and higher quality creative over the traditional Advo drop
Better market penetration with a separate Direct Mail piece
Improved client adoption with controlled Direct Mail sends and drop dates
Increased markets ROI and coupon utilization rates
In 1958, two brothers borrowed $600 from their mom to open a pizza place in Wichita, Kansas. They named it Pizza Hut, because their sign only had room for eight letters. How profound!