Bad Reviews Online & Reputation Management Melbourne FL
Before we discuss Bad Reviews Online, reviews and review websites are and were meant to serve as a beacon for positive customer service. They were designed as a way to arm the consumer with trustworthy and accurate assessments of a business’s performance for present and future customers. Think of this as kind of passing the torch with positive information from the consumer to the consumer. This was the intended purpose with review sites such as: Yelp, BBB, Chamber of Commerce, Rip Off Report, Trip Advisor, Angie’s List, just to name a few.
What started with the best of intentions has quickly turned into a bloodbath in many cases when Bad Reviews Online are created. What was meant as a beacon for positive customer service, has turned into personal vendettas, dishonest and embellished reports, damaging information, and in some cases defamation and slander.
We’re all probably a little guilty though, let me explain. I typically visit Starbucks four to five times per week in the morning on the way to the office to pick up my delicious iced coffee beverage. Typically, my service is “good” and my iced coffee is made just the way I like it. The drive-thru is typically pretty fast, and the baristas are usually friendly. Do I call Starbucks corporate office in Seattle on a regular basis and provide positive feedback? No. Should I? Yes. Bad Reviews Online are oftentimes emotionally driven and what we have realized from review site trends is, is that generally reviews are given when we have a negative experience. You must understand the context, the history, and the nature of review site experiences when reviewing a business and their reviews. For every Bad Review Online you see, you may not see 500 positive customer experiences.
My Reputation Has Been Damaged What Should I Do?
There are no secrets in business right? We all have been involved in a customer service experience we can learn from or a customer service issue that we wish we could have handled differently. If you are reading this and saying “No, Not me!”, I don’t believe you.
Unfortunately, some of these experiences escalate and individuals may resort to unethical, unprofessional, illegal, and immoral tactics to tell their story. Our professional reputation has taken many of us a lifetime of great business and personal interactions to develop and can be destroyed in an instant with the stroke of a pen or the click of a mouse. If you have received Bad Reviews Online which have damaged your personal or professional reputation, professional Reputation Management can help.
If the reviews and the statements your accuser have made are true, then you need deal with the situation. Work with the individual or business to repair the issue, find common ground, and kindly request that they remove or redact their review once you have resolved their issues. Redacting or attempting to remove reviews does not guarantee or in most cases result in removing the negative press. The impact your bad review(s) online will have or has already had on your business and professional life may be great. Some review sites like Rip Off Report, will NOT ALLOW a review to be removed once it is populated via their website.
If the reviews, negative press, and actions of the individual or company are not true, professional Reputation Management can help you fix and repair your damaged reputation. Additionally, these terrible situations often negatively impact the business and The AD Leaf ® can help you to stop the lost sales your company is facing as a result.
The AD Leaf ®‘s Bad Review Online & Reputation Management Melbourne FL Approach
The AD Leaf ®‘s Reputation Management and Bad Review Online approach focuses on understanding the issues, situation, and your end goals in working together. Ensuring that we support you in restoring your professional and or personal reputation is our top priority. We understand the sensitivity and care required to address these very embarrassing, scary, and delicate matters. Our first option is to support you in removing or redacting the negative press, reviews, and articles written about you via the internet. When redaction is not possible, we will work to bury the reviews online and move them away from the first pages of the search engines. It is well known, that the prime search engine real estate is the first page. If your bad publicity is moved to page 2 or 3, there is a much less likely chance that someone would read the damaging articles or reviews.
To schedule your Reputation Management consultation, please contact us.
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