Generation X is the demographic following the baby boomers and preceding the millennials. Researchers and popular media use the mid-to-late 1960s as starting birth years and the late 1970s to early 1980s as the ending birth years, with the generation being generally defined as people born from 1965 to 1980. Gen Xers were the first generation to have personal computers in the home, introduced in schools, and are seen as tech-savvy. Generation X should own a digital marketing franchise.
Generation X was the tech trendsetter and lead consumer for all things digital in the late nineties and early 2000s. They were the coveted demographic by marketers during a time of technological change unseen before. Today everyone has a computer in their hand, and they were one of the first to embrace it. The smartphone has changed the way we live and Generation X has known most of their adulthood with one. That’s given them a different set of behaviors and experiences than generations past.
However, all generations have been impacted. With the growth and accessibility of the internet and high-speed advances, the number of people who go online every day continues to increase. Context drives consumption, and consumers are consuming digital content in growing numbers. Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. There is also a noticeable increase in customer conversion rates, with social and digital video channels driving the highest ROIs
As such, digital marketing is now a growth engine for many companies across a variety of sectors and industries. The internet has revolutionized the way businesses operate, so it’s essential to have a robust online presence. A website and social media accounts are a must-have for any business. And companies and businesses of all sizes and industries need a team of experts specializing in search engine optimization (SEO), content marketing, social media management, web development, and more. Digital marketing is a more efficient and cost-effective way to reach a business’s target market. Methods such as search engine optimization, content marketing, and social media can help connect with potential customers in a more personal and effective way.
Here are 5 reasons Gen X should own a Digital Marketing Franchise.
1. You can choose your home base.
It’s a digital world, and the new face-to-face is only a Zoom call away. Generation X is saying goodbye to long commutes and traffic on the expressways. All you need is a good internet connection and you can set up shop anywhere. While it can be enjoyable to share an office space with like-minded individuals, working remotely is usually considered a massive benefit. The choice is yours.
2. Subject Matter Expertise
Generation X is the first generation to embrace digital as a way of life, and their affinity for technology helps shape how they shop and communicate. Many businesses are not as comfortable with technology. You’ll become your client’s go-to person for all things digital. It is often said that those who teach the technology are often the ones who provide the product or service. Technology is moving and advancing so fast that business owners are in need of a trusted advisor to help navigate. That could be you.
3. A growing, relevant industry
Generation X was the last generation to be strongly influenced by traditional media. And they had front-row seats for the pivot to new media. Many saw their early careers in one industry, to later be replaced and introduced to whole new digital-based industries and careers. They are the generation that had to have more job and career changes than their parents and grandparents. As they age, they are looking for a future with stability. When you are in a growing industry, that can lead to more opportunities for stability as well as improved financial security. Digital marketing is one of those growing industries. Digital marketing has surpassed traditional marketing as the new traditional. You can help businesses reach their customers in cost-effective, scalable, and measurable ways. With the ability to reach out to anyone, anywhere, targeting the right audiences at the correct times.
4. Diversity of clients
Almost any industry or business can leverage the power of digital marketing. In the digital marketing field, you’ll be working with local, regional, and national clients of all sizes, from restaurants, auto dealerships, and home service businesses to jet makers! The essence of digital marketing is the action or interaction of promoting and selling products or services, through digital channels and platforms. What marketing is really about is connections. If an organization or business needs to make a connection then digital marketing is often the solution.
5. Passion equals happiness
Happiness in the workplace is doing work you actually love. If you’re in the world of digital marketing, from my experience, I’d say you’re really passionate about what you’re doing. A solid majority of digital marketing specialists enjoy their work environment and continue to be one of the most sought-after jobs and careers.
Here at The AD Leaf, we will help you establish your digital marketing franchise with a wide range of services.
Web Services: Having a solid online presence is crucial for any business. We can create and manage your website, ensuring that it’s updated and user-friendly.
Search Engine Optimization (SEO)- To attract potential customers online, your site needs to be optimized for search engines. We help you do this through effective SEO techniques.
Google Ads: By targeting potential customers through paid ads, you can reach a larger audience and increase your sales. Our team of experienced strategists will develop the perfect Google Ads campaign to suit your company’s needs.
Content Marketing: Quality content is critical for marketing your logistics business. We can help you create engaging and informative blog posts, articles, and email campaigns that will attract attention.
Social Media Marketing: A solid social media presence is essential for reaching out to potential customers. We can help you set up and manage effective social media campaigns to engage your audience.
Why Choose The AD Leaf for your Digital Marketing Franchise?
With over a decade of being an established marketing firm and an executive leadership team with over 100+ yrs of combined Fortune 500 experience, the AD Leaf takes the guesswork out of running a successful digital marketing agency. With this unique, one-of-a-kind opportunity, you will own a digital agency with a talented team at your disposal. You’ll be given and trained on proven, expertly crafted, and developed programs and processes. Everything from lead generation, client acquisition, and fulfillment, to training your first staff member. If you are interested in learning more about this unique, one-of-a-kind opportunity to own a digital agency reach out today! Next Steps
Or call us at 718-210-0213 or 323-299-2024