How Does Social Media Marketing Impact My Company’s Sales & Customer Growth?
We currently live in a world where technology is changing every second. In order to adapt to these fast-paced times, it is crucial that your business keeps up with these new forms of technology. Arguably the most important technological development over the past few years has been the surge of social media platforms, as they are used to spread important messages in just a handful of characters.
Using social media platforms to grow your business’s brand is more important than ever, and we are here to help you get started on your social media marketing journey. The AD Leaf ® is a direct social media marketing company focused on the big picture while also focusing on a granular level when getting to know your audience. First, we understand your goals and work to educate our clients on the immediate and long-term term impacts of social media marketing. At the beginning of your journey with your new social channels, this time serves as a branding tool for your company. Your business needs a recognizable brand that potential customers will remember you by, and social media is the perfect place to capture that brand.
The initial priority is to introduce your services, offerings, products, and to showcase you as an authority within your industry. We achieve this goal through great, rich, and engaging information shared around your business segment and business model.
The AD Leaf ® currently designs and effectuates successful marketing & branding campaigns with the following social media channels:
Once we have begun to showcase your company as an informational resource within your business model; your customers, vendors, and audience will begin to feel confident with you as an informational resource within your industry. You will possess much more leverage and strength (purchasing power) in asking clients to purchase your goods and or services.
Social Commerce – The Basics
Social Commerce is the fastest-growing segment of online E-Commerce. In 2015, almost 30 percent of all website traffic was created and generated by social media. As commerce continues its transition to internet-based commerce called E-Commerce, strong and exciting social media services are critical to your business’s success.
What does this mean for you? Simply put, you need to put your business’s image out there. Social Commerce centers around your business and how it interacts with customers, both new and returning. Social Commerce can easily turn into E-Commerce if your brand is well-known and liked, and a consistent social media brand can help.
Did You Know?
5.11 billion people now have mobile phones. That’s up 2% from last year. Of those, 3.26 billion use their mobile devices to access social media, up 10% from last year.
How It Works
The AD Leaf ®’s extensive fact-finding research, industry trends, competitive analysis, and understanding of your business model drives the decision around which social media marketing channels are going to provide the biggest branding recognition, brand development, and lead generation for your business. We identify which social media platforms will make the biggest splash, the greatest impact, and have the best benefit for you. We want you to find your target audience and know how to effectively market to them.
It is very important to ensure that your company is communicating with your customers, clients, vendors, and potential business partners within the appropriate social media channels. If you have not fully realized branding success and or lead generation with social media, one of the symptoms could be that you have chosen to set up, optimize and market via an incorrect social media channel choice amongst other issues. Additionally, picking incorrect social media marketing channels may also cause your company to waste marketing dollars, payroll, and lose bottom-line profitability through your incorrect usage of sponsored posts, boosting, and minimal or zero return on investment.
If this sounds like a lot to take in, we can help explain the entire social media marketing process with a free consultation with our social media marketing team.
The Importance of Social Media Marketing
Are you still unsure of whether or not you should invest in social media marketing strategies? Here are some of the most important benefits that social media marketing can bring to you and your business:
- Increased brand awareness
- The more people know about your business, the more potential customers you are reaching. If you are unsure about your brand, we can walk you through and help create the best one for your business.
- Higher rankings on search engines such as Google
- Believe it or not, social media postings can have a big impact when a customer is looking for something online. We collaborate with our SEO team to help make this a reality.
- More interaction with customers
- Customers find themselves more engaged with brands that are humanized and against-the-grain. We can help you find your brand’s voice to help engage with customers in an effective way.
- A closer look at marketplace trends
- Social media can change on a dime, which means that you have a front-row seat to all of the latest trends and viral moments. We can help you spot the best Internet trends so you can use them to you and your business’s advantage.
Schedule a Consultation Today
If you are interested in working with The AD Leaf ®’s team of social media experts, give us a call today at 321-255-0900. We look forward to working with you to help you and your business thrive in the ever-changing landscape of social media.