If you’re in the tourism industry, you already know how hard it can be to beat the competition and show tourists and locals alike that your excursion, tour, boat, or other vacation experience is the best in the biz. That’s why it’s so important to make sure you have the best marketing team available to help you reel in new customers! Marketing for tourism and excursions made easy.
Tourism and Excursion Marketing
Did you know that 67% of travelers prefer to put their money toward experiences rather than expensive hotels and lodging? That’s a lot of people to capitalize on.
Tourism spending is only expected to increase in the next few years, so how do you set yourself apart and grow your business?
The AD Leaf has extensive experience in the tourism and excursion market and offers complete digital and traditional marketing services to help your business stand out from the pack.
Here are a few marketing tips to get you started!
- Update your social media
- Updating your social media regularly can show future customers what to expect or experience when booking with your company.
- Encourage repeat customers
- Invite previous customers to come back again for a discounted rate. This will help grow how reputable your company is.
- Use SEO
- Research keywords you would like to rank based on your services and leverage SEO tactics throughout your website and content to show up when customers search for a tour or excursion like yours!
What Does The AD Leaf Do?
The AD Leaf will take a look at your business, your unique selling proposition, aka what makes someone choose you over a similar business, and your budget to craft a personalized marketing plan to bring in leads and increase your ROI.
Below are just a few of the many services we offer. We’ve been able to help many experience-based tourism and excursion companies take their business to the next level.
Social Media for Tourism
Did you know that nearly 90% of millennials and gen-z are likely to make vacation decisions based on what they see on social media? Simply posting from time to time isn’t enough. It’s essential to use the power of social media, both organically and with paid ads. We’ll take a look at your business and audience to ensure we’re crafting the right content for the right people and posting it when they’re most likely to engage.
Search Engine Optimization (SEO)
People search for vacation excursions in all sorts of ways, and while they’ll want to do their research, they also aren’t going to sift through pages upon pages on Google to find the company to go with. That’s why it’s so important to ensure your SEO is optimized so that you show up first on search engines. We’ll analyze keywords and craft the right organic growth plan for you.
SEO and content marketing go together like bread and butter. We’ll write content around what your audience is looking to find out, whether it be the best things to bring on a boat with them or what kind of animals they can expect to see on a rainforest excursion. Content marketing is a key component of any comprehensive marketing plan and directly helps your SEO growth.
Web Design and Maintenance
It statistically takes less than one second for a viewer to decide whether or not they like your website and will trust what they see on it. The AD Leaf can audit your current site, provide feedback, and implement a plan to improve your website. Already like your website? No problem! We also provide maintenance packages to ensure your page runs to the best of its ability. We can also design websites from the ground up.
Email Marketing for Tourism and Excursions
Email Marketing is one of the best ways to bring in new customers, keep your past visitors happy, and encourage them to suggest your business to others. We’ll go through your current email list and come up with the best campaigns to intrigue your audience through adjacent content, coupon codes, and other lead magnets.
Start Your Journey
The AD Leaf is committed to your success and growth! Our industry professionals have years of experience working with the tourism and excursion industries and are ready and waiting to apply that knowledge to your business! If you’re ready to set yourself apart from the competition, call us at (321) 255-0900, email email@example.com, or complete our contact form.