Why Killer Content Is Key for Your Business

Posted on | by The AD Leaf Marketing Firm
Uncategorized

While creating a business is excellent, it’s essential to keep a few things in mind: What is your message? Who is your audience? What do they want? 

And finally, can your business provide that?

With so many choices for consumers these days, telling a great story and focusing on excellent content will help set you apart from your competition.

What is Content Marketing?

Content marketing is the term used to describe multiple strategies that use different formats to create content – like blog posts, videos, e-books, etc.

The goal of all this content is to educate your customers and provide them with helpful information they can act on.

What Are The Benefits of Content Marketing?

The goal of creating content is to engage and connect with your audience and keep them coming back for more. The best way to do this is through consistent, high-quality content that provides valuable information.

When it comes to content marketing, there are a wide variety of benefits such as:

  • Improve your brand’s reputation
  • Improve your SEO
  • Increase engagement on your website
  • Improve customer service
  • Increase social shares
  • Bring in new leads
  • Influence conversions
  • And more!

Content is not something to skimp out on, as it can make or break your business. It’s not just about getting customers in the door – it’s also about keeping them there. 

Why Killer Content is Important

There is an old saying, “content is king”. Quality content should be the top priority for every organization. 

Quality content helps drive engagement and increase sales. It’s also highly effective as it hones in on a business’s target audience.

What are Some Content Marketing Examples?

When it comes to content marketing, there are a variety of avenues that businesses often utilize. A few key examples include:

  • Blogs
  • Newsletters
  • Social media content
  • E-Books
  • YouTube videos
  • Any free media that drive leads to your website or business
  • And more

While there is an abundance of content marketing avenues, it’s essential to keep in mind that the quality of your content will make or break the trust your audience has with your brand.

How Can I Tell if My Content Is Quality? 

There are a variety of ways to hone in on the quality of your businesses content, such as the following:

  • You are easily able to rank for your focused keyword
  • The content is easy to read and simple to follow
  • It provides the audience value through new information or through recommendations
  • It provides a proper call to actions
  • The content is accurate and grammatically correct, with few errors within it

It’s essential to utilize quality content for the benefit of you and your customers. 

How to Create Engaging Content

There are a few ways to help implement successful content marketing strategies. Some helpful tips include

  • Identify your target audience- Knowing who you are creating your content for can help determine what is successful.
  • Use authentic keywords- Using the correct keywords in your articles will often create a clear understanding of what it is about and help with SEO
  • Set business goals – You should always set goals when creating a marketing strategy, and content is no different
  • Share with others- You can increase readership by sharing through social media platforms like LinkedIn and Facebook.
  • Establish cadence – It’s essential to establish your brand’s tone or voice when writing your content
  • Provide value- Content is vital for your business because it provides valuable information about your product or service to the customer. Providing good quality content is crucial for gaining trust from potential leads and converting current leads into sales opportunities.

Take Action Today

When it comes down to it, not everyone can curate engaging content. It takes time, practice, and the ability to provide valuable information in a way that’s easy for customers to digest. 

When your customers are looking for answers or ways to solve their problems, you want them to find your website on the first page of Google.

This is why it’s essential to hire a professional marketing company. 

Our experienced team of professionals at The Ad Leaf is ready to take your content from bland to beautiful! We are passionate and excited about taking your brand to the next level. Contact us today to get started!

The Importance of Active Social Medias

Posted on | by Alexis Anders
Social Media | , , , , ,

The use of social media has become a necessity for running a successful business. Whether you are marketing, selling products or services, networking with potential clients, or need to stay in touch with friends and family- it is all there for the taking. However, if your account isn’t active enough, people won’t see what you have to offer, which will lead them not to do further research into your company. 

 

Let’s say a potential customer sees your restaurant on Yelp, and they explore your page. Then, they want to see recent posts, so they click your social media platforms. Your last post is from 2019. Now they are confused if your business is currently open. Why have you not posted any of the delicious plates? Now they scroll onto the next restaurant to hopefully see pictures of their possible food. 

 

In this example scenario, a simple fix would be to begin running your social media regularly. With that being said, here are four benefits to keeping an active social media presence so that your business can grow!

 

Active Social Media

Having an active social media presence will help you build brand awareness, credibility, brand recall and increase your traffic. Through these benefits, you will be able to boost your brand’s exposure organically. It does not matter how big or small your business is; you are bound to see results through your efforts.

 

Brand Awareness 

Building brand awareness through your social media accounts allows you to reach new customers that might have never heard about your company. Through a consistent social media presence, you are continuously growing your audience reach daily. Keeping your social media presence active will let your potential followers see a consistent and energetic brand. Through keeping your social media platforms active, it will organically improve your reach to more users. These steps will encourage customers to shop from your company more than a company with no social media presence. 

 

Brand Credibility 

Brand credibility is the trust you build with your customers combined with how long your company has been around. Benefits of positive brand credibility include having customers that will continue to choose your brand and advocate your business to others. A few easy ways to build your brand credibility are by sharing customer reviews on your social platforms or website. For new companies that have yet to get many reviews, you can grow brand credibility by simply running active social media or keeping a running blog on your website that posts regularly. Consumers love to see consistent posting, as this gives them something to explore in their spare time. 

 

Brand Recall

Brand recall is what instantly comes to mind when a customer thinks of a product category. Of course, everyone wants to be the first company a customer thinks of, and an active social media presence will improve your chance. As customers scroll on social media, the more often they see your brand’s posting will help them remember your branding and choose your company over another. This is why you want to be sure you are posting content that is always brand-related, and adding your logo onto your postings is another easy way to ensure your customers remember your brand. 

 

Traffic Growth

Through your active social media, you will see positive traffic growth and leads. Targeting your specific target audience through your social media will bring valuable leads. So it is crucial to decide who your target audience is as this will allow you to attract the right audience. You will also be able to interact with local accounts to your business if this is what you please. Naturally, through more exposure to your brand, you will see more interaction. 

 

While having active social media is crucial, there is another layer to consider while running your social media. When potential customers view your social media platforms, they will see your brand as presented to them. 

  • Do your logos match across all of your social media platforms? 
  • Do you post content that will attract your target audience? 
  • Are you engaging with your social media accounts enough to bring in new followers? 
  • Are you using the correct social media to attract your target audience? 

You might find that you need to put in more effort to help grow your social media presence in the way you hope. 

 

It’s time to take action! As you can see, there are many benefits of having an active social media presence for your business. To have a flourishing business, you must have active and brand-matching social media to attract your target audience. If this interests you and you want help getting started, we have a team of experts here at The Ad Leaf ready to assist with creating the perfect plan for organic growth through social media channels. We would be more than happy to help your business grow through the world of social media. This is your sign! 

Top SEO Trends for 2021

Posted on | by The AD Leaf Marketing Firm
Marketing

The search engine optimization industry is evolving at a rapid pace. From artificial intelligence to voice search, the future of SEO will be vastly different than it is today. To help you stay ahead of your competition and increase your conversion rates, we have compiled an exhaustive list of SEO trends for 2021!

Artificial Intelligence Will Play a Larger Role in SEO

As the role of AI in our everyday lives grows, it is expected to play an increasingly significant role in optimizing websites. According to Search Engine Land, “AI will be used even more widely next year for search engine optimization.” You may be wondering: how do you optimize your SEO for AI? Experts believe that user experience signals are the primary factor, such as click-through rate and time spent on page. You need to captivate and engage readers with practical, well-organized content. An on-page SEO checker can help you assess page strength based on points like readability, backlinks, and more.

Voice Search Will Impact Search Queries

Voice Search is now the norm in 2021. Thanks to inventions like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As technology has gotten better, it’s also gotten more popular. The percentage of households predicted to own a smart speaker by 2022 is 55%. People are increasingly turning to voice search as a fast and easy way of getting information and interacting with devices. If you haven’t updated your website for this new technology, it’s time to do so – or risk losing out on sales opportunities.

Mobile-Friendliness Will Impact Search Rankings

With the rise of mobile and wearable technology, it’s more important than ever for websites to be mobile-friendly. In 2019, Google launched a new feature called “Mobile First Indexing” that altered search results based on whether or not they are explicitly optimized for smaller screens. This change makes sense since nearly 73% of internet users will solely access mobile devices by 2025. 

To avoid having your site become less visible, you need to optimize it for mobile devices. To optimize your site for mobile, you also want to avoid pop-up ads or large videos since these can lead users away from your website when they click on them.

Content That Fulfills the Google EAT Principle Will Rank Higher

Google has made it known that content quality is essential for ranking success. To determine quality, you may want to refer to the EAT principle. EAT stands for expertise, authoritativeness, and trustworthiness. It would help if you focused on creating high-quality content and not only publishing many different pages every day. 

Long-Form Content Will Help Improve SERPs

As you may know, Google rewards long-form content. You may often see longer articles rank higher than shorter ones. The more information you provide on a topic, the better your chances are at providing quality and helpful knowledge to searchers.

Featured Snippets Will Become More Prominent

One of the latest updates in search engine optimization is featured snippets. As a result, you should focus on optimizing your content for these types of results. Featured snippets, which first appeared in 2017, are a quick way to get attention on Google — and they’re only a few words long. When you put something into Google, you may notice a box above the actual results at the top of the SERPs. That’s a snippet.

Search engine optimization is constantly changing, and 2021 will be no different. As you prepare in these final months to review SEO best practices for 2021, keep in mind the trends listed. It will give you an edge in your work performance and in your industry.

Hire A Search Engine Optimization Company in Melbourne, FL

Our Brevard County search engine marketing reports are 100% proprietary and customized for every client. As you can see, the trends for search engine optimization are essential to consider when it comes to optimizing your website for ranking high on the search results. Let our SEO company, The AD Leaf ®, help you get your business high up in the rankings of Google by giving us a call today at 321-255-0900.

How to Market Your Business on a Budget

Posted on | by Erin Brady
Marketing

Marketing on a Budget

Did you know that the U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales? This statistic is also relevant if your net profit margin – after all expenses – is in the 10 percent to 12 percent range. The AD Leaf is a marketing agency that helps small businesses grow. We have helped many companies get to the next level with our expertise. One of the most important things you can do when launching your company is market it effectively to attract new customers. The problem is that many business owners don’t know how to market their company on a budget. Thankfully, we are here to help! Here is how our services can help you promote your business with the best marketing on a budget.

Consistent Social Media Posting

Making and scheduling posts for social media consistently will help your audience notice you. However, this can be time-consuming when you are running your business. That is one reason why we offer affordable content promotion services to our clients, so they have an opportunity to promote their company without spending too much time or money curating your social media channels. Our experts will be able to create the best posts that can result in leads and business.

Encourage User-Generated Content

User-generated content is a great way to save money on marketing. You can encourage your customers or clients to post reviews published on the business’ website and social media pages and shared them with their networks. This flexibility allows you to focus more of your time running the company while still getting recognition for it online via authentic positive reviews.

Host Livestreams

If you have a product or service best demonstrated live, then hosting scheduled livestreams can be great for advertising your company. Your target market will appreciate being able to watch the instructional videos from their homes, and they might even begin sharing them with their networks too. If you need help promoting or scheduling a livestream, ask one of our social media professionals for help!

Put Your Email List to Good Use

Email marketing is still one of the best ways to get customers even in this day and age. It would be best to use your email list to send newsletters that inform them about sales and new offers. Customers who have already provided you with their contact information will look forward to hearing from you. For assistance in creating these newsletters, talk to our email marketing experts today.

Call The AD Leaf Today for Marketing on a Budget

The AD Leaf offers high-quality marketing services for low prices. We offer everything, including graphic design, web development, and social media management! Contact us today via phone or our online form to learn more about our affordable packages.

Benefits of Hiring an Agency For Your Marketing

Posted on | by Erin Brady
Marketing

If you’re a small business owner who needs help with marketing, there is no need to go at it alone! Marketing agencies, such as The AD Leaf Marketing Firm, LLC., are skilled professionals to help your company grow and succeed. We have helped propel our clients to success using our web, social media, and content marketing strategies for years. Hiring an agency to handle your marketing has many benefits, and we want you to choose us to help you reap the rewards.

Unparalleled Marketing Agency Experience

One of the significant advantages of hiring a Marketing Agency is professional and proven experience. A good agency will have specific knowledge in a wide range of industries and markets. Having a knowledgeable and experienced staff at your side can produce immediate results for owners, helping to get your marketing efforts off the ground quickly.

Broader Skillsets

By hiring a Marketing Agency, you’ll not only have the necessary tools to achieve your vision for success. You will also have a suite of creative services at your fingertips. For example, a full-service Marketing Agency can assist clients in rebranding their company image and website, developing their print and direct mail campaigns, and creating a social strategy to boost SEO and PPC campaigns. No matter what your business requires, we can provide it for you!

Fresh Perspective & Inspiration

A marketing team can help inject new life into marketing efforts, helping to identify unseen opportunities and enhance current campaigns. One example is social media marketing, an industry that is rapidly evolving. With more companies looking to broaden their social reach through sites like Facebook, Instagram, and Twitter, a marketing agency can significantly enhance a brand’s approach to social media. This enhancement includes how their audience perceives them.

Speed, Efficiency, and Consistency

You’ll have to wear several hats as a business owner when getting your business off the ground. Generally speaking, this will almost include tackling aspects of the business you’re unfamiliar with, such as branding and digital marketing. With only so much time in the day, your marketing approach mustn’t suffer from time restraints or inexperience. Hiring a Marketing Agency can quickly solve this dilemma.

More Affordable Than Hiring In-House

One of the more surprising benefits of hiring a Marketing Agency is cost-effectiveness. Along with providing a plethora of knowledge, experience, and skillset, a marketing agency is almost always more affordable than hiring a full-time marketing team. You will be able to get various services done by multiple people, not people you will have to pay individually.

Hire The Best Marketing Agency in Melbourne, FL

A marketing agency can help your business grow by leaps and bounds. With the power of their creative ideas, industry knowledge, and personalized strategy plans, you won’t have to worry about how effective your campaign is in growing sales or revenue. Instead, you will be able to reap the rewards while focusing on your business. Call The AD Leaf Marketing Firm, LLC. today at 321-255-0900. You can also contact us through our online contact form. No matter how you get ahold of us, we can help you!

How To Promote Positive Customer Reviews Online

Posted on | by Erin Brady
Social Media

Do you have a great customer who has been raving about your business? Do you want to share their positive review with the world? When you work with The AD Leaf Marketing Firm, LLC., you can! Our social media experts can help you effectively share customer reviews throughout all your channels. By following these tips, you can garner more leads from your social media channels.

General Customer Review Posts

If you see a great review online, why would you want to keep that to yourself? Your customers want to be heard, and posting their experience can be a perfect way to make sure that happens. A great way to share your customer reviews is by creating a graphic template where you can easily copy and paste your favorite reviews to be sharable. You can also repost photos that your customers took at your business or photos that your customers took of your business’s product or services to show your appreciation. Tagging your customers can show appreciation as well. Be sure to request permission before posting a photo that isn’t yours and before tagging a profile to make sure the customer is ok with it. 

Video Testimonials

A great and unique way to promote your business while also getting positive reviews is by asking for video testimonials. Video testimonials are when customers make a video letting people know how much they love a business service or product. Regular customers and long-term friends have probably established a close enough connection with you and your business to where they would feel comfortable doing this. You could even ask to record the video yourself. Make sure you let them know that you won’t post the video if they don’t like it. Videos like this often see a significant increase in business and social media engagement.

Weekly Customer Features With Reviews

Weekly customer features can show your brand’s appreciation for your customers and can create more customer engagement. Using customer content, tweeting about customers you appreciate, promoting reviews, and sharing positive customer experiences are all ways you can feature your customers on your social media platforms to promote more customer engagement and feedback. Suppose your customers are expecting their experience to be shared because you share customer experiences regularly. In that case, they may be more inclined to share their experience in hopes of getting a shoutout. The more you reach out to your customers and show your appreciation, the bigger the chance of them showing appreciation back. 

Incentivizing Customer Reviews

Sometimes simply asking for reviews isn’t enough. Customers often need an incentive to give reviews. Creating rewards for positive reviews may be the extra push that your customers need. Offer a complimentary product or service from your business that motivates your customers to leave reviews online. The most successful reviews are ones that are authentic and relatable. With this in mind, incentivizing reviews is one of the best ways to create growth online and in your business. 

Work With The AD Leaf

While all these ideas sound lovely, it might be challenging to know where to start when making these come to life. Thankfully, you do not have to worry about that when you work with us. The AD Leaf Marketing Firm, LLC. can create stunning social media content that will encourage shares and business. Call us today at 321-255-0900 or fill out our online contact form to get started!

How They Relate: Content Marketing and Local SEO

Posted on | by The AD Leaf Marketing Firm
Content Writing, Search Engine Optimization

Many companies don’t know where to start when it comes to their content marketing and local SEO strategy. Many people don’t know how related these two practices are, as both can help improve a site’s visibility. The AD Leaf Marketing Firm, LLC offers quality content marketing and local SEO services in Melbourne, FL. Our team of experts can help business owners implement a strategy that improves search engine performance and ranking.

Why Utilize Content Marketing and SEO?

Nowadays, there is more competition than ever in the world of digital marketing. With so many brands fighting for visibility on search engines, it can seem difficult for small business owners to see the results they need on their websites. 

Thankfully, content marketing and local SEO services can help a business owner take their digital presence to the next level. The AD Leaf Marketing Firm, LLC offers both of these services, which help the small businesses we serve to see marked improvements on their website.

SEO and content marketing are exciting additions to a company’s digital marketing strategy. These two services work in tandem to drive traffic and enhance a user’s experience. By utilizing these services, small business owners can improve their local outreach while driving sales.

What is SEO?

SEO, or search engine optimization, is the ongoing process of optimizing a website to generate organic web traffic. 

Usually, this traffic comes from a web page’s location on the search engine. Pages that rank on the first page of Google tend to see the most traffic, giving business owners the interested customers they need to drive a profit.

SEO specialists utilize search trends and research tools to optimize websites with SEO in mind. In addition, our SEO specialists here at the AD Leaf Marketing Firm, LLC make changes on-page and in the backend of a website, allowing maximum optimization.

SEO helps drive  traffic on a website by:
  • By creating a streamlined user experience
  • Targeting relevant terms that users search
  • Utilizing analytics to optimize site performance
  • Optimizing content for high placement on search engines
  • And more!

What is Local SEO?

To put it simply, local SEO is SEO on a smaller scale. This type of SEO super-charges a company’s visibility in a local area or neighborhood. 

For example, if a company wanted to show up on Google’s Map Pack when a user typed in “best restaurants near me,” they would have to have a local SEO strategy in place to help. Local SEO lets search engines know that the business operates in a specific area to target results to the needs of local users.

Local SEO can:
  • Improve a company’s visibility
  • Give a company a community presence
  • Provide a business with the organic traffic they need
  • Keep a company relevant
  • Better help business owners assist their clients
  • And more!

What is Content Marketing?

Content marketing is the process of creating content for a website. It is when a company successfully cultivates and distributes relevant content to readers and viewers. 

Also, content isn’t just words on a page, as many people would assume. It is the combination of words, graphics, and media to create a truly engaging user experience. 

Webpages with quality content attract new visitors and encourage people to stay on a webpage. With quality content, a company can distinguish itself from the rest of the competition.

Here are a few of the types of content we utilize at The AD Leaf Marketing Firm, LLC:
  • Service pages
  • Blog posts
  • Videos
  • Pictures
  • Graphics
  • Podcasts
  • And more

In addition, presenting quality content to viewers is a great way to increase a brand’s visibility, incentivizing more people to visit a website.

How Can Content Marketing Services Improve My SEO?

Many business owners wonder how they can benefit from local SEO, especially with so much competition in the local area. The answer? Quality content. 

Search giant Google values quality, localized content over anything when ranking a small business among its competition. Content marketing services can help keep clients on the page longer, giving them more incentive to visit a location. 

A well-written, fluid piece of content can also contain keywords and search terms that help the page continually rank among Google’s top results. 

Content marketing and SEO go hand in hand, as good content can help improve a business’s presence on Google and other search alternatives. Also, optimizing content with local SEO in mind can help give a business a presence in the community, helping it to stand out among competitors.

Here are some ways great content and SEO can drive sales:
  • Answering commonly-fielded customer questions
  • Providing clients with informative service pages
  • Giving search engines industry-leading keywords to rank
  • Allowing customers to access quality blog posts and articles
  • Helping Google easily access key business details (such as address and phone number)
  • And more

Local SEO in Melbourne, FL

Whether you’re a business owner in Melbourne or anywhere else in the country, your business can benefit from local SEO and content marketing services. 

The AD Leaf Marketing Firm, LLC would be happy to help your team implement a content and SEO strategy today. Schedule a free consultation with our marketing experts today by giving us a call at 321-255-0900. We’re looking forward to helping your business grow!

5 Ways Social Media and SEO Work Together

Posted on | by Erin Brady
Search Engine Optimization, Social Media

The world of online marketing is changing every day. As we all know, social media and SEO strategy work together to help promote your business and drive traffic to your website. But how do they work together? The AD Leaf Marketing Firm, LLC. can explain! We are a group of digital marketers who look at your company’s whole rather than the sum of its parts. When doing so, we analyze how integrated your social media channels and SEO can be. Here are some of the ways these two seemingly different services work together to deliver results.

Social Sharing 

Social media allows you to spread the word about your content to a wider audience quickly. Through these channels, you can spread these messages faster than other marketing means. When you create high-quality content, you naturally encourage your customers to interact with it and share it with their friends and followers. As a result, this creates a wide net of enhanced visibility. With time, you’ll find that your social media channels will increase your overall reach, boosting your rankings in the search engines.

Increase Brand Awareness

By using social media to share your content, you are also sharing the message of your brand. In other words, it becomes a channel for marketing where people can learn more about who you are and what you do. Search engines, such as Google, can easily pick up on this traffic. 

Reaching a Mobile Audience

More people are using their smartphones to get in touch with businesses they express interest in. Google and other search engines recognize the importance of social media in providing the content that customers are looking for. Because of this, they’re giving users information from Twitter, Facebook, and other social media platforms when they search specific terms or phrases. Google has even gone to partnering with Twitter to improve index searching and increase visibility for many customers. This indexing makes your Twitter posts even more important for raising brand awareness for your company. You should expect this to become more prevalent in the future.

Online Reviews

As we know by now, online reviews are a critical part of building your search engine presence. You can encourage customers to leave those critical reviews through social media, increasing your brand presence quickly. Today’s customers are looking for social proof: the information from other customers online that you are as legitimate as your online presence says you are. High-quality reviews can bring more customers to your business, while poor reviews will turn customers away before they even have a chance to get to know you.

Building Relationships

When you build a relationship with your followers through social media, they’re more likely to turn to your website for their questions and concerns. An increase in traffic to your website will improve your search ranking. By building a relationship with your followers on social media, you can simultaneously increase brand awareness and improve your connection to your audience. As a result, you can increase your conversions. 

Create Your Social Media and SEO Strategy With Us

For more information on how a comprehensive social media and SEO strategy can help your business, contact The AD Leaf Marketing Firm, LLC. today! Call 321-255-0900 or fill out our online contact form today.

Brands Staying Relevant

Posted on | by Kathryn Etherton
Uncategorized

Let’s face it – it’s hard for brands to stand out in the field of marketing.

Amidst the global talent and social channels filled with advertisements and content, it can be tricky for a business or brand to capture consumers’ attention. Yet, it is the very thing a brand hopes to achieve with millions of dollars spent brainstorming strategies to achieve a relevant and genuine perception.

How far does a simple, good sense of humor get you with the level of expertise, money, and talent allocated in these departments? 

Over the past couple of weeks, it has been fun to watch a harmless, joking TikToks unfold into gaining millions of people’s attention, including being captured and utilized by multi-million dollar corporations. 

It all started with the user “@emilyzugay” remaking recognizable company logos such as Apple and Tinder and changing them into rudimentary designs as a joke, as you can see below in the graphic. 

To much of Emily’s surprise and many others that came across these company’s TikTok pages, the companies decided to replace their logo with her’s temporarily. 

I find this to be a fun concept that captures the audiences’ attention on TikTok, who, like me, organically came across her video and then, days later, saw the update that companies were seeing the videos and making changes to their profile. Just as Emily gained millions of new followers, the brands that partook in changing their logos are seen as fun and hip: something a brand wants to be on a platform filled with the Gen-Z audience. A win-win for both parties involved.

What do you think? A little bit of humor that could potentially confuse those who didn’t see the video, I think, is worth the risk involved by gaining more brand loyalty and building up their fan base. 

Concerning this topic, a couple of weeks earlier, I saw a post on LinkedIn about a graphic designer applying for jobs with her “portfolio,” including the infamous 90s WordArt and purposefully a nightmare of a design as you can see below in the graphic…and it not only got her noticed but also hired!  

Hiring manager, Kady O Connell, states that “when we advertised for a design role recently, this was the cover page of one of the portfolios that landed across my desk and as I was about to hit delete, something caught my eye, and I scrolled down.. to find pages of epic work. Amazing design skills AND a sense of humor?! I hired her immediately. We laugh about it still, and she says, “It was risky, but I wanted to get your attention.” 

With the multitude of competition in success today, the little bit of humor utilized in these situations proves that it may be enough to cut through as a refreshing and genuine stance to act on. 

Of course, brands and companies playing into humor have had their fair share of lousy PR. As long as it is tasteful and not too harmful, I think we will continue seeing a more organic and playful trend. It also gives way to consumers having more power and feeling as though they influence because, after all, we as consumers have the buying power.

Custom Web Development in Melbourne, FL

Posted on | by Erin Brady
Website Design

Sometimes, making a website from a template is not enough. Many businesses either want to be distinct, and the best way to do that is by making a website that the competition can’t replicate. Do you want a website that is custom-made for your business? The AD Leaf Marketing Firm, LLC. can help. If you’re looking for custom web development in Melbourne, FL, you have come to the right place. We offer professional web development services tailored specifically to your needs. Contact us today, and let’s talk about how we can make the perfect site for you and your company.

Why Should You Need a Custom Site?

If you want to grab the attention of your target audience, get a unique custom website and one-of-a-kind. It will set you apart from other businesses in Melbourne, FL, who are using templates for their websites – giving you more credibility with customers seeking something new on the web. Not only that, but a custom site shows you are genuinely committed to impressing your audience.

Overall, there are many reasons why you should invest in a custom website. However, you shouldn’t trust just any web developer to make one. Call The AD Leaf today to schedule a free custom web development consultation!

Benefits of an AD Leaf Site

Not every website builder is equal. Just because someone says that they offer the best website design services means telling the truth. However, when you let The AD Leaf redesign your website, you and your website will receive the following:

  • Mobile Responsive Design
  • Any Platform, Any Code
  • User-Centric and Conversion Oriented Design
  • Web Application Development
  • Quality Coding Conventions
  • Transparent and Honest

Here at The AD Leaf, our website programmers are second to none. They have created websites for businesses of all sizes, even if these businesses are still establishing themselves. We build up your e-commerce site or blog with the knowledge that you need to do business in today’s market. Our web design teams can take care of everything from creating an aesthetically pleasing website interface to coding a stunning new mobile app!

Custom Web Development in Melbourne, FL

Whether you have been in business for years or are just getting started, you deserve a powerful website to showcase what you do. Our web designers offer custom solutions to any business, no matter how big or small they are. Give The AD Leaf Marketing Firm, LLC. a call today at 321-255-0900 or fill out our online contact form to learn more about our web design services.