Why is social media important in 2021 for B2B companies?

Posted on | by Joleen Santos
Uncategorized

In 2020, B2B marketers were forced to swiftly change their strategy due to COVID-19. Canceling events, budget cuts, and the unknown was all around. Social media is the perfect solution to an un-wished change in networking, communication, and growth for many B2B companies. 

The top marketers of B2B companies are those who refocused stronger on their social media strategy. The best part of social media is creating a lasting connection with your audience. Social media has been a phenomenal way to grow your relationship with partners and potential prospects. 

B2B marketing is built upon human resources and relationships, even though the end goal is to sell products or services. Without in-person events, social media has been the key to unlock and ignite these relationships. As you can see in this graphic B2B 64% of B2B marketers rate social media as the second-most important factor in their strategy. 

There are 5 things B2B marketers can do on social media: 

  • Build brand awareness
    • Tell your story across various platforms, share customer stories, and why you provide the services you offer. 
  • Generate leads 
    • Focus on your target audience by creating engaging and meaningful conversations.
  • Build a community
    • Listen to customers and what they have to say about your company.
  • Connect social media posts to opportunities
    • Drive social posts to your CRM to fully understand customers.
  • Measure marketing efforts
    • Research management and social media platforms to help you track key performance metrics (KPIs).

Social media allows B2B marketers to connect with their audience wherever they are: Twitter, Facebook, Linked In, Youtube, Pinterest, or any other notable platforms. 

 

Why do you need engaging content?

Creating engaging content for your social media platforms is what ultimately matters here. If you want your audience to engage and connect with you on social media, you have to speak to them! 

 

Employee Advocacy

Some marketers are allowing their employees to speak about their company online for them as a unique approach. Employee advocacy is the best way to gain trust with your audience. When employees genuinely love and support the company they work for, they love to share that with their friends and family online.

 Word of mouth marketing is highly effective. When employees share their work experiences they are in turn more authentic. Their audience is more likely to trust them; they also will feel more inclined to comment and engage with the content knowing they are speaking directly with an employee of the company. Several studies show that people are three times more likely to trust a company’s employee than the company itself. 

 

Get Started with Your Social Media Strategy

People follow social media accounts to get deeper information about a particular company they are interested in. So now the question is: I know I need to be on social media, but how do I make an effective strategy? 

  1. Identify questions you commonly get asked by customers
  2. Research and choose a social media tool to make things easier for your team
  3. Hire or train a team to execute your social media strategy
  4. Identify your competitors and collaborate
  5. Create a content calendar to organize your ideas

After establishing a defined strategy, ask yourself a few questions to ensure your strategy is adequate or if you need to adjust it. What are your goals? How do you plan on measuring them? What social media platform are you going to prioritize? How/who is going to post and attribute to social media? 

 

The Future of 2021 in Digital Marketing

Look ahead to the future of digital marketing, it’s never too late. Create, define, and implement your social media strategy and blossom beyond where you could ever imagine. Use employees to build advocacy and trust online for your company. Furthermore, social media can help you reach a wide variety of audiences quickly. Now is the time, so don’t miss out! Social media has never been more remarkable.

Why Branding Matters

Posted on | by Shannon Sullivan
Advertising, Marketing, Social Media

Business ideas come from all different directions. Maybe one day you woke up with an idea in your head, ran into an annoyance you knew you could fix, or perhaps your business has been your life goal from an early age. No matter what way you’ve come up with your plan or what industry you’re in, one thing always rings true: you’re not likely to get far without a fully rounded out brand identity. 

What is a brand identity? Essentially, it’s the culmination of everything that makes up your brand and, in turn, how it makes consumers feel. It’s your logo, packaging, voice, mission statement, value, strategy, and so much more. The thing about branding is, it’s very easy to get tunnel vision when you’re handling it all on your own. You know your product or service is great. You know you’ve put time and immense effort into honing your craft. The thing is, consumers don’t know that and they aren’t likely to take the time to figure it out. That’s where branding comes in. Your brand is what builds interest and trust, and interest and trust lead to sales! 

Take a step back and look at your product or service and ask yourself these questions: 

  • Is my logo eye-catching and clear?
  • Is my packaging professional and matching or exceeding that of my competition? 
  • What is it exactly that I’m offering that my competition isn’t? 
  • Is my site fast, user-friendly, and mobile-friendly?
  • Am I advertising on the right platforms?
  • Am I on the right social media platforms and engaging with them correctly?
  • Is my pricing fair? 

If you don’t know or are unsure the answers to these questions, you need professional branding help! By working with a company outside of your circle of friends, family, and colleagues, you’re able to get an unbiased opinion of your brand and the position of your company in comparison to any competitors you may have. 

The good thing is, there’s no need to panic if you think your branding isn’t where it should be. That’s where The AD Leaf comes in! By working with a full-service marketing agency, you can rest assured that every aspect of your branding will be cohesive and intentional. If you’re looking to establish your brand from scratch or would like to rebrand what you currently have, reach out today! 

The AD Leaf Marketing Firm LLC. is a digital marketing firm located in Melbourne, Florida, that provides complete Digital Marketing Services for every industry. To schedule a free consultation, call us today at 321-255-0900.

The Importance of Educating Clients

Posted on | by Yeammy Torres
Social Media |
Iceberg Analogy

We, as marketing professionals, are responsible for having the experience, knowledge, and tools to manage our client’s marketing platforms. While marketing professionals manage a company’s growth, outreach, and strategy, the client maintains the role of ultimate decision-maker. Together, we can form a fantastic team because we balance each other out! Is as simple as that. Clients have organic information about their business that marketing professionals need to apply all of our knowledge to make their brand stand out online. Is the client-marketing agency relationship really that simple?

How to Create a Balanced Client – TAL Relationship?

Open communication. We, as marketing professionals, can -and will- develop channels of communication between the clients and our team of specialists dedicated to making their business our own. From basic concepts of social media to marketing strategies, we would take the time to explain what we will do and how we will do it.

Based on my experience as a social media coordinator, I recommend taking 10 to 30 minutes to answer questions or concerns during meetings with the client. This process helps to build trust and healthy business relationships that will allow us to move forward and generate a great online brand.

I’ve had a few clients that didn’t know much about social media. They wanted to be on Facebook and Instagram because they knew it was necessary and everyone was doing it, but they did not know why exactly. I took the time to explain to them that by having an online presence, their business is placed in the proper channels to more effectively reach their customers and clients. They were happy to learn and ultimately understand the technicalities of digital marketing and have become one of my best clients! They give me all the resources I need to learn more about their business, and they see the results! AKA: new customers are purchasing their products or services. 

Iceberg Analogy

You can see a part of an iceberg, but what about what is under the water? Just look at the image in this blog entry and notice where the likes, fans, comments, and followers are in the top part of the iceberg. But what is underwater? SEO, putting together the content for the platforms, creating the graphics, sharing, engaging, creating conversations, researching reputable sources, branding, fonts, colors scheme, targeting, ads, boosting, looking for their audience online, editing, use of hashtags, developing strategies, keeping up with platform updates, IOS changes, new trends, and tools, etc. Yes, the iceberg goes deep! 

Having clients does not mean posting some cool graphics and exciting content after signing a contract. Having a client is dedicating time to build that relationship, like a partnership. That’s our approach at the AD Leaf. We cultivate our client’s businesses as if they were our own to help them succeed and grow. 

Why Brand Awareness / Reach Ads Should Precede Lead Ads

Posted on | by Paul Sombke
Advertising, Marketing, Social Media

For marketers, the choice between brand awareness and lead generation can feel like a boxing match. ‘Awareness’ fights to increase the size of your audience, while ‘lead gen’ limits your audience to a group of people who are willing to trade their contact information for your services.

There’s a simple formula for choosing brand awareness or lead generation. To determine the best strategy for your social media campaign, consider the benefits and drawbacks of each. When used effectively, the two strategies can complement each other and there are times when you might need to focus on one more than the other.

For instance, if you have a brand that has just starting their social media strategy and have little to no posted content and little to no followers on their page, it may be wise to start with a brand awareness or a reach ad. This will entice potential customers with awareness of your brand without asking them for their personal information. It’s simply getting your name out there to as many people as possible without asking for anything from them.

Look! We’re here. We exist. Did you know that?

Brand awareness creates visibility for your brand and what you offer.

There’s a good reason that brand awareness is the first pick for most marketers. Brands need to focus on attracting attention before lead generation ads can be successful. If no one knows about your brand and what they offer, they are much less likely to fill out a form with their personal information such as their phone number or zip code. That being said, it’s not always the need for personal information that turns potential customers away. It’s the time it takes to fill out a simple form that leaves them uninterested, especially if they know nothing about you, or have never heard of you.

Brand Comprehension

So let’s say you’ve been running a brand awareness ad for a few months. Your ad recall lift is high. Your page has a decent amount of likes and follows in a short amount of time. People know you and it’s starting to show. You have a base now. Now, you have brand comprehension because you’ve been running brand awareness ads for a few months. People see your ad and they know who you are and what services you offer. Now is the time to transition to a lead generation ad.

This same audience has been seeing your brand awareness ads on their feed for a few months now and all of a sudden, they desperately need the service that your brand offers. What are the chances they fill out your new lead form? BAM! Quality lead.

This is what makes lead generation ads work. Brand awareness. With brand awareness comes brand comprehension and knowing what your brand offers. People are very unlikely to fill out a form from a company they’ve never heard of because it takes too much of their now precious time. They are much more likely to fill out a lead form from your company, especially if they are in distress, because in their mind, they now trust your company and it will save them time to hire a company they trust, rather than a company they’ve never heard of.

Starting Cold

Alright. Now let’s go in the other direction, where you don’t have much of an audience or following on social, but you want to get going and start getting leads as quickly as possible. You know you don’t have much of a following, yet you decide to run lead generation ads, instead of brand awareness ads, hoping to get leads immediately.

You do this for months. Your page slowly grows, but your lead form is nearly vacant. You’ve had 3 leads in 60 days and at this point, you’re wondering where you went wrong.

The problem is actually quite simple. Nobody knows your brand or who you are. Your brand is not trusted and your audience is freezing cold.

The Process

It may be difficult to see a brand awareness ad as an investment, but that’s really what it is. You need to put money in knowing full well you probably aren’t getting an immediate return. Your brand needs to be noticed. It needs to be easily recognizable and quickly comprehended, and brand awareness ads are the way to do that.

Once your audience knows you, they know they can trust you.

Why Do I Need Marketing?

Posted on | by Robyn Lee
Marketing

The question that comes up most frequently with clients is, “Why do I need marketing?” Many businesses feel as though they are already established in a community and do well with minimum effort. Yet, many don’t realize that the power of marketing can boost revenue and take sales to the next level. Plus, 2020 has shown us it is crucial now more than ever to be proactive in our sales process versus reactive. 

What Is Digital Marketing?

Previously, traditional marketing consisted of billboards, brochures, print ads, and other face-to-face avenues to increase leads. However, as the world became increasingly digital, those regular marketing avenues are slowly turning obsolete. Print ads now exist on social media channels or search engines. Billboards have turned into brand recognition-focused videos. Brochures are available with email captures on a website. Digital marketing focuses on all the tools available online and harnesses them for a business’ success. This also allows all companies to be able to afford digital marketing. Previously, only the elite could afford monstrous highway billboards. Now, every business, regardless of its profit margin, has enough capital to invest in a great digital marketing strategy.

Digital Marketing Benefits

For minimal cost, many businesses within a few weeks begin to see digital marketing benefits. These benefits are dependent upon the goal. If a real estate agent wants to increase Open House visitors, the benefit of keyword advertisements, targeted email campaigns, and social ads would help the agent. However, this strategy doesn’t work for every agent. If the agent is commercial, international, etc., there needs to be a different digital marketing strategy. 

The best marketing agencies tailor their offerings to a client’s goals and target demographics. Then, a plan is created to achieve those goals. 

Digital Marketing Costs

Digital marketing is incredible, but what does it cost? Unfortunately, it is hard to give a straightforward answer as each business will have a different strategy and therefore differentiating costs. However, The AD Leaf prides itself on our willingness to help enterprises to gain the maximum marketing potential from its budget. For example, maybe it is just a single-page website with an email campaign to start, then as revenue grows, the marketing efforts can as well. Our goal is to help you be successful in any way we can.

Let’s Make Your Goals a Reality

Ready to see how we can improve your revenue? Give us a call. We will be happy to discuss your goals and work together to make them a reality. 

The AD Leaf Marketing Firm LLC. is a digital marketing firm located in Melbourne, Florida, that provides complete Digital Marketing Services for every industry. To schedule a free consultation, call us today at 321-255-0900.

Persisting During The Summer Slowdown

Posted on | by Erin Brady
Marketing

Contrary to what many might believe, the summer months usually see a decrease in business. This is because many consumers are saving money for the new fiscal year rather than spending it. The decline correlates to what is called the summer slowdown, a slump in business and profits. However, this does not mean that your marketing has to slow down. Keeping up with and maintaining your marketing channels can benefit your business despite the slowdown. 

Your social media accounts are an example of such channels. Business does not stop entirely during the summer, so your social media channels should not make it seem this way. Social media posts often increase by nearly 30% during the summer. Leaving your accounts vacant gives your company a negative impression, as inactivity makes it seem like you are out of business. This certainly should not be the case! Our social media team here at The AD Leaf recommends keeping up with current trends, holidays, and events. You can use these to create relevant social media posts and advertisements.

Email campaigns are also essential to keep up with despite the slowdown. As you might know, most of your campaign subscribers are most likely reading your emails on their phones. This means that they are aware of the company updates that your emails provide. It is vital to keep them updated regularly, especially when you have a sale or promotion starting. Enticing email subscribers with sneak peeks or special discounts in your summer emails can bring you great business.

Finally, the summer usually represents change as many people flock to the beach for a tan or the gym for a healthier lifestyle during this season. Working on your website’s SEO ranking and content could be a great thing to do during the dog days. It is essential to optimize your website’s contents so that it ranks higher on search engines. The demand for your products and services will persist in the summer, so make sure that your customers can find you.

Here at The AD Leaf Marketing Firm, our team is committed to promoting your business despite the supposed summer slowdown. We have highly experienced marketing consultants who have brought companies the results they need outside of their peak season. If you want to follow suit, contact our team! You can call us today at 321-255-0900 or send an email at info@theadleaf.com.

We look forward to providing you with marketing as long-lasting as the late summer nights.

Social Media Marketing Company in Melbourne, Florida

Posted on | by Erin Brady
Social Media

The AD Leaf Marketing Firm LLC. is a social media marketing company located in Melbourne, Florida that provides social media marketing services for all businesses. We are proud to serve our community and others by providing companies with the highest quality marketing materials around. This primarily means making sure that the social media pages for these businesses are engaging and helping to bring in new or returning customers. 

In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. These websites are also a great way to promote your business to your target audience. Our social media marketing company can help you create the best social media advertising plan that will yield results.

Importance of Hiring a Social Media Marketing Company

The marketing and advertising industry has always adapted to the changing media landscape. Social media, in particular, has boomed in popularity due to its ability to connect people. This makes it a prime space for advertising certain products and services for predetermined demographics. 

However, there are more reasons why social media websites are essential for any business’s marketing strategy. Here are just a few:

  • The strategy provides a closer look at industry trends
  • It helps increase brand awareness
  • It makes your pages rank higher in organic search
  • Social presence allows businesses to connect with customers directly

Our Services

Here at The AD Leaf Marketing Firm LLC., we offer businesses several different creative and marketing services to help promote their services or products online. Here are just some of the things our expert social media teams in Melbourne, FL, can provide to you:

Social Media Ads Services

Over two billion actively registered users on Facebook make it the largest social media platform currently operating. How many of these are locals who would be interested in your business? Facebook Ads are a great way to advertise your business, and our team can help create the perfect ad campaign that could produce results. However, Facebook is not the only social media platform offering advertising services. Other apps such as Twitter and Instagram offer similar services.

Social Media Management Services

Here at The AD Leaf Marketing Firm LLC., we understand that you are busy running your business almost 24/7. Managing your social media profiles might be the last thing on your mind, which is why our team can do it for you! We will frequently report on the successes of your current advertising campaign and update your social media pages while you are operating your business. 

Social Commerce

Social Commerce is the fastest-growing segment of online E-Commerce. As commerce continues, its transition to internet-based marketing, solid and exciting social media services are critical to your business’s success. As a result, you need to put your business’s image out there—social commerce centers around your business and how it interacts with customers, both new and returning. Social commerce can quickly turn into E-Commerce if your brand is well-known and liked, and a consistent social media brand can help.

That is just a sampling of the services that The AD Leaf Marketing Firm LLC. provides. We offer many other services that can help elevate your business to the next level, such as web design and graphic design services.

Social Media Sites We Specialize In

In the ever-changing environment of the Internet, it cannot be easy to differentiate between all of the different social media platforms. No worries, because our team of social media experts can do that for you! The AD Leaf Marketing Firm LLC. can help you establish your brand on the following platforms:

  • Facebook
  • YouTube
  • Instagram
  • Twitter
  • Linkedin
  • TikTok
  • Pinterest
  • Snapchat
  • Yelp

Not only that, but we are constantly on the lookout for new social media sites that could attract significant business in Melbourne, FL, and beyond. 

The AD Leaf Difference

The AD Leaf doesn’t believe in a one size fits all approach to social media marketing. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budgets. Not only that, but we strive to build relationships and develop thoughtful approaches to help companies grow from the roots up.

Why Melbourne?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is. Still, Melbourne, Florida, is a bustling town that houses many small and large businesses. That is why The AD Leaf Marketing Firm LLC. is so proud to be headquartered in this beautiful town. We believe that one of the best ways to give back to the community is to purchase locally and support local businesses. Being a social media marketing agency in Melbourne, Florida, allows us to give back by providing valuable resources and services to companies to succeed. 

Social Media Marketing in Melbourne, Florida

Are you a Melbourne business owner that wants to take their social media marketing campaigns to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

PR Company in Melbourne, Florida

Posted on | by Erin Brady
Public Relations

The AD Leaf Marketing Firm LLC. is a PR company and marketing agency located in Melbourne, Florida. Our mission is to connect businesses with customers in the most advanced and effective ways possible. One of the ways that we do this is through our public relations services. As a business owner, you are probably too busy to watch over every aspect of your company and brand. This is understandable, but that does not mean you should just trust anyone with it. As a local business, we understand just how important maintaining a positive and appropriate image to your demographic is. Our AD Leaf team can help you manage your PR, even when you do not have time to. We will make sure that your branding, messaging, and presence are just how you want it to be. 

Importance of PR Company Services

The core definition of public relations is the strategic communication standard that your organization has put into place to ensure business consistency. This extends to all aspects of your company, from your branding to your products. Your business needs to have the best image possible at all times, or else your customers will move to a competing brand. There are other reasons as to why you should invest in PR services.

  • Increases in Business Through New Clients and Customers
  • Building Connections
  • Increases Credibility
  • Creates Positive Images of Your Business
  • Improve Your Company’s Search Engine Optimization
  • Reach Your Target Market Easily

If you are ready to bring your business to the next level with public relations services, give The AD Leaf Marketing Firm LLC. a call today.

What Makes Us Different

The AD Leaf understands that public relations campaigns are a crucial aspect of any business. However, we also know that every business and its PR needs are different. Our agency works with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budgets. The AD Leaf works hard to not only improve clients’ sales and business figures in Melbourne, FL, and elsewhere, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

Why Melbourne?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is. Still, Melbourne, Florida, is a bustling town that houses many small and large businesses. It has grown exponentially over the past few years, which is why The AD Leaf Marketing Firm LLC. is so proud to be headquartered in this beautiful town. One of the best ways to give back to the community is to purchase locally and support local businesses. Being a marketing agency in Melbourne, Florida, allows us to give back by providing valuable resources and services to companies to succeed. 

Public Relations in Melbourne, Florida

Are you a business owner in Melbourne or anywhere else in the country? Do you want to take your PR to the next level? Talk to one of our experts here at The AD Leaf Marketing Firm LLC.! To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

Marketing Agency in Melbourne, Florida

Posted on | by Erin Brady
Marketing

The AD Leaf Marketing Firm LLC. is a marketing agency located in Melbourne, Florida. We are a small, home-grown business committed to marketing other businesses, big and small. Our mission is to connect businesses with customers in the most advanced and effective ways possible.

Marketing Agency Services

Here at The AD Leaf Marketing Firm LLC., we offer businesses several different digital and traditional marketing services to help promote what they have to offer. Here are just some of the things our expert marketing teams can provide to you:

Social Media Marketing Services

Many people now get their news and information from social media platforms such as Facebook and Twitter. With this in mind, these websites are also a great way to promote your business to your target audience. While determining what to post and when might be difficult, we have got your back. Our social media team can help you create the best social media marketing plan that will yield results. With our help, your social media presence can shine.

Search Engine Optimization (SEO) Services

Have you paid close attention to what businesses pop up when you search for something online? Companies often repeat essential keywords so that they are some of the first to be seen when that keyword is active. The purpose of search engine optimization, or SEO, is to put your business at the top of these rankings. Our SEO team can help analyze the best keywords to use on your website to be at the top of your engine’s search results.

Google Ads Management Services

Google is arguably the most popular search engine in the world. In fact, according to SEO Tribunal, “Google receives over 63,000 searches per second on any given day.” This is why it should come as no surprise that they provide ad space for businesses on specific keywords. Most of these spaces come in the form of strategic bids. We can help walk you through the Google Ads Management program to make sure you get the highest ad space bid possible.

Brand Development

With every company, there is specific branding that customers associate it with. Take, for example, how the golden arches represent McDonald’s. The importance of establishing your brand and developing brand integrity helps customers connect with you, remember you, and diminishes confusion. The building of a strong brand creates customer loyalty, drives sales and bottom-line profitability. 

These are just a few of the services that The AD Leaf Marketing Firm LLC. provides here in Melbourne. We offer many other services that can help elevate your business to the next level, such as website building and graphic design services. 

What Makes Our Marketing Agency Different

The AD Leaf doesn’t believe in a one size fits all marketing approach. This is because our agency works with clients across many industries and regions. Because of this, we use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budgets. The AD Leaf works hard to not only improve clients’ sales and business figures in Melbourne, FL, and elsewhere, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

Why Melbourne?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is. Still, Melbourne, Florida, is a bustling town that houses many small and large businesses. Because of this, The AD Leaf Marketing Firm LLC. is happy to be headquartered in this beautiful town. One of the best ways to give back to the community is to purchase locally and support local businesses. Being a marketing agency in Melbourne, Florida, allows us to give back by providing valuable resources and services to companies to succeed. 

Marketing Agency in Melbourne, Florida

Are you a business owner in Melbourne or anywhere else in the country? Do you want to take your marketing to the next level? If so, talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

5 Stats You Need to Know About Social Media in 2021

5 Stats You Need to Know About Social Media in 2021

Posted on | by Maura Hannum
Social Media

We’re a few months into this new year and if you’ve been paying attention to social media, you know that the most important thing in managing a campaign is strategy. In order to develop a strong and cohesive social media strategy, you need to know the social media stats data you’re dealing with! We’re going to give you a high-level overview of some of the biggest statistics you need to know as you craft your social media strategy.

1. Facebook Has 2.7 Billion Monthly Active Users

This is an increase of 12% from 2019. You might be thinking to yourself that your audience isn’t on Facebook but the reality is, no other social media platforms offer that kind of reach! Even if your audience is using other social media platforms, chances are they’re using Facebook too and you want to ensure you’re covering all of your bases.

2. 81% Of People Use Instagram to Research Products & Services

With an increase in products and services being offered virtually, people are turning to social media to verify a company’s validity and reputation. If someone is unable to find you or your brand on Instagram, they’ll likely move on to their next option because in their eyes, no Instagram profile means you’re not a legitimate company and they won’t feel comfortable reaching out to you. Even if you have a website and tons of reviews, most people are aware that can be faked sometimes. Social media is where potential clients and companies go to see authentic content from companies, which in turn, makes them feel more secure in their purchasing decision process.

3. Ad Exposure on LinkedIn Can Increase Purchase Intent by 33%

You might think LinkedIn is just for recruiting, but LinkedIn is full of high-level executives who are responsible for a majority of their company’s purchasing decisions. In fact, 4 out of every 5 LinkedIn users drive business decisions. If your target audience is primarily B2B (business to business), you need to have a strong social media plan with proven social media stats centered around LinkedIn.

4. Twitter Has an Advertising Audience of 353 Million People

This is up 8% over last year, with an increase of 27 million users. Twitter is predicted to continue growing throughout 2021 as well. As we exist in an ever-changing society, the need for in-the-moment news and updates is stronger than ever. As with every other social media platform, users are looking to see evidence that you are up-to-date regarding what’s going on in the world around you. The one benefit Twitter has over other social media channels is that you’re more likely to see text-only content versus images and videos. You should take this social media stats tool into consideration when developing your social media strategy for Twitter.

5. The Average Price for a Facebook Ad Actually Decreased by 9% In 2020

If you’ve ever tried your hand at running Facebook ads, this statistic might shock you. As Facebook algorithm continues to improve ad campaigns overall, the cost for advertising has slightly decreased. If you haven’t considered a paid ads campaign on Facebook, now is the time as you’ll be getting your best bang for buck. In reality, there are 1.7 billion Facebook Pages and on average, Facebook Pages publish content 1.5 times per day so it’s possible your organic content is getting lost in a sea of 2.5+ billion Facebook posts per day. Paid Facebook campaigns allow you to hyper target your audience and ensure your product or service is getting in front of the right people.

As restrictions begin to lift and the world becomes more active, the need for a strong social media campaign will become increasingly important. People are looking for new experiences, products, and services as we “re-enter” society. With an increase in activity, you’re likely to see a natural increase in your operations as well and may not have time to craft the perfect social media campaign. That’s where we come in! Let us take the weight off of your back and craft a campaign with your goals in mind. For more information on how we can help you take your business to the next level, email us at info@theadleaf.com or call us at 321-255-0900.