Simple, Clear, and Clean.
In order to successfully market your website, your strategy must include video production. If you focus on using the most up to date and effective marketing streams, your video development strategy should result in increased lead generation for your business.
In 2023, we have seen drastic increases in video marketing and video consumption:
- Around 86% of video marketers claim that video has increased traffic to their websites.
- People watch around 18 hours of online video in a single week.
- Over 60% of marketers consider video to be very/extremely important to their marketing strategy.
- Video marketing on social media platforms yields good results and positive ROI for 91% of video marketers.
- Approximately 69% of surveyed small business marketers create videos for ongoing campaigns.
- 31% of small business marketers don’t use videos in marketing because they don’t have a strategy.
- 5 billion videos are watched on YouTube daily.
As artificial intelligence and bots improve the way they monitor content, the fight for quality content has gotten harder and increasingly more important as algorithms have evolved. The need for high-quality, meaningful content is in part due to the increased number of users and accounts as these digital platforms grow in popularity. Google’s algorithm has unapologetically prioritized websites that have video content on them because they recognize that the trend for consuming content is moving towards video faster than ever before. In order to have a professional marketing campaign, video content must be a focus for your social media marketing, search engine optimization, website design, Facebook ads marketing, and Google Ads.
The Ins and Outs of Professional Video Production
We take pride in utilizing all universally recognized video production technology and software. We are dedicated to staying up to date on the latest trends, production equipment, and high-quality software. From software such as After Effects and Premiere Pro to full-blown green screen production and even aerial videography taken via drone. In addition to the production and editing of video content, we have designed a unique SEO strategy that allows you to take the foundational step towards getting the correct attention for your video once it’s completed. Our talented team of production specialists possess the skills and equipment necessary to make your video spectacular. We strive to ensure that your representation is exceptional, while our simple, clear, and clean production process makes your videos look modern and unique.
Sharing videos on social media is the most common approach to building an audience for your content. When sharing video content on your social media platforms, you should include your branding (logo) at either the beginning of the video, at the end, or both to help build brand awareness. Be sure to include your contact information in either the video or the caption. If you’re including it in the video, make sure the video plays slow enough to properly view and read the information.
Increase in Confidence
Seeing a video of a product versus an image has been proven to increase the confidence of your buyers. The general public has become increasingly aware of Photoshop and is aware that there are aspects of a product that can be faked. Showing a video of your product will help your consumer see an example of the product in action which will make it easier for them to be able to imagine how the product will function for them. This goes for service-based companies as well. Being able to show your potential client what they should expect will help make your service more tangible.
Videos Incite Action
As you increase the consumers confidence in your product or service, it will be easier to show them why purchasing your product or booking your service again is important. Videos accompanied with an action-based plan tend to incite actions among individuals who are interested in your product. This is proven with increased percentages of click-through rates (CTR) when video content is present. When running Facebook Ads or Google Ads, we also see an increase in message retention from videos as opposed to just text. This is because when playing a video, you are playing on multiple senses of the human brain (sight and sound versus just sight with a still photo).
Following a data-backed process while remaining vigilant in pursuing innovation will result in a positive outcome when it comes to your video production projects. We are invested in staying current on all trends, software, and consumer patterns to ensure your videos’ potential is maximized and optimized to build your customer base and generate leads. Let us help your company thrive with high-quality video production. Call today to see how our professional video production in Melbourne, FL can drive your success.