Algorithm Mania

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It’s pretty common knowledge that trends in social media are constantly changing, but how much do you know about the algorithms that determine what’s seen and who sees it? Let’s use Facebook as an example. While it would certainly make the lives of social media coordinators much easier, there’s no one set algorithm that Facebook uses. There are common denominators and things that affect algorithms as a whole– like elections–, but every single user has their own unique algorithm that’s generated by what they commonly interact with and who is paying to put their content in front of them. The average reach for an organic post hovers around 5% and drops more with each passing month. As with most things in business and marketing, paid ads are king.

Every time you log in to Facebook and check out your feed, your algorithm is updated based on what posts you’re interacting with, who you’ve chosen to “see first” on your feed, your settings, and several other factors. Up until recently, there was also a lot of information being taken from Facebook partners that helped both ad and organic algorithms hone in on their audience on a very granular level. On top of keeping up to date with normal algorithm changes, Facebook users and managers are now coming face-to-face with Apple’s new security policy, allowing users to opt-out of data sharing that companies use to target their ads.

If you’re an iPhone owner, you’ve likely already seen the popup message on many of your apps that allows you to opt-out of a lot of the information sharing that had been occurring. While this limits ad targeting in some industries, it’s not completely stripping away the carefully crafted audiences many rely on to bring in leads. However, without the behind-the-scenes know-how of targeting and how to adjust to similar targets that are still available, you’re likely to see a large decrease in leads. This skillset is just one of the many reasons it’s so important to have a trained social media specialist on your team.

For a novice, mastering algorithms is an overwhelming task, and without the proper training and know-how, it’s a real guessing game. It’s also time-consuming to monitor the latest news and updates and tweak your posting schedule and ads accordingly. That’s where we step in! The AD Leaf has a full team of highly trained and skilled social media coordinators that are always up to date on all things social media. Put your time and energy toward your business and let us handle the rest!

 

What Is Backlinking?

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Chances are if you’ve been talking about SEO you’ve heard the term “backlinking” more than once. Backlinks can also be referred to as “inbound links”, “incoming links”, or “one-way links” and they are links that go from one website page to a different website’s page. Search Engine sees a backlink and considers it a “vote” in favor of the web page. Pages with a high number of backlinks tend to have higher organic search engine rankings.

Why Is Backlinking Important?

For every high-quality backlink you have pointing at your site that is essentially telling google “This website is trustworthy and has good content”, the more of these high-quality links you have the higher search engines will want you on their search results. While backlinking as a whole is not a new thing it still is a vital part of SEO and a very good way to improve your rankings. Google has actually confirmed that backlinks are one of their three most important search engine ranking factors.

Are All Backlinks The same?

No, they are not! A lot of backlinks can actually be detrimental to your SEO. If you want to increase your SEO you need to focus on HIGH-QUALITY backlinks, but how do you dictate what websites are high quality? The first thing to look at is if the incoming link is from a trusted source, let’s be honest we are sure you’d prefer to have a backlink from Yale instead of a random spam page. The concept itself of getting high-quality links is actually referred to as “Domain Authority” if you have a link coming from a website with a high domain authority google puts a massive emphasis on it because it is prioritized as a source of links.

What Is Anchor Text And Is It Important?

Anchor text is the visible part of a text that is linked. But how do you use anchor text to your advantage? Well, a best practice for SEO is to have an anchor text that includes your target keyword. IN fact, there was a study that found a direct correlation between keyword-rich anchor text and higher search rankings.  But you also have to be careful with your keyword-rich anchor text and try not to go overboard with it, Google has a filter in their algorithm that’s called “google penguin” and what this update does is filter out a lot of backlink building strategies and has a focus on sites that build backlinks with an exact match anchor text. But a good habit to have when backlinking is ensuring that the website and page you are linking to your website and page are related to the content you have on your website. Google will heavily prioritize these websites because not only are the links coming from reliable sources but they are within the same niche.

Contact Us

If you want more information on how backlinking works or if you want to start backlinking on your own website then reach out to us today on our contact us page.

What Is Bounce Rate?

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Bounce rate is one of the most important factors when it comes to your SEO. But what exactly is it? How can I improve my bounce rate? What are the average rates? These are questions you probably have regarding bounce rate. So, what is it?

Defining Bounce Rate

The term “bounce rate” is a marketing term that represents how many of your site visitors are coming to your website then bouncing or leaving it without going to other pages. The higher your bounce rate is on your website the worse that is for you, it not only could affect your SEO but it means something is in disarray on your site itself. But before we determine what a good or bad bounce rate is let’s first determine what the average bounce rates are for different industries. Your niche plays a big role in what your rate is, as an example of that, say someone has a very specific question about your niche. They would go to that page and then have their question answered and leave the site. If you are wondering what your average industry bounce rate is, refer to the infographic below.

What is bounce rate?

How Do You Improve Your Bounce Rate?

The best way for you to improve your bounce rate is to first find out where everyone is leaving and then try and determine what could be the cause of it. For example, if you notice a lot of people are leaving within a few seconds of being on your website that could be due to many different factors from loading speeds, to the visuals of the site itself, being ranked for misleading keywords (they can’t find what they are looking for), wrong or misinformation, etc. One of the best ways to determine your bounce rate is to put yourself into the mindset of incoming new visitors. What would you want to see for your niche? What questions are you asking as a new visitor that you answer? Is there enough information? One of the best ways to capture a new visitor is with visuals like pictures, infographics, or videos. Anything you can do to capture their attention is a great way to make sure their eyes stay on it.

Attracting The Right Visitors

Traffic as a whole can be amazing, but not if everyone is leaving as soon as they arrive. Ensuring you have a good rate means that your content is not just getting in front of eyes, it’s getting in front of the RIGHT eyes. To do that when it comes to targeting keywords and rankings you need to envision yourself as the person coming in. If I was looking for “Tile Roofing” and only tile roofing and someone ranking for “tile roofing” only did metal roofs, I would have no reason to stay on that website. One of the best things you can do to optimize your rate is to make sure you have high-quality content that makes people stay. If you have any more questions or want to discuss how we can help your rate improve visit our contact page!

Social Media: What Should Businesses Post?

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So, you’ve committed. You’re ready to kick off your social media marketing strategy, and you’re going to kill it!

There’s only one problem. What are you going to post?

Social media is all about engagement. If your content is stale and lifeless, people won’t interact. We all know sharing is caring! If your audience doesn’t care about what you’re posting, they won’t share it. They won’t repost, retweet, like, comment, or follow either!

So how can you get that engagement? With valuable content, of course!

There’s a science behind what people will or won’t share on social media. Studies have shown that a majority of people sharing content do so because they are entertained, and want to entertain their friends. Another motivation? Information. People like to educate themselves, and will share content that will be useful to their friends and followers. From a psychological standpoint, it’s simple: people want to look good. People are more inclined to share interesting and engaging content because it makes THEM look interesting and engaging. What’s more, great content helps people to connect with and even help their friends, family and followers.

So, now that we know what people share, what kind of content is best?

Feelings are a part of daily life for everyone, so it makes sense that content that invokes an emotional response will get a good reaction. But which emotions are the best ones to target? Studies have shown that positive content tends to get more shares than negative content. Furthermore, laughter and amusement are at the top of the list. So, give people something to laugh about!

We all know the saying “a picture is worth a thousand words.” Images tell stories, and people love storytelling! Content that includes visuals gets 94% more views than content without. That’s because the brain processes things visually. If you want to draw your audience’s eye, images are the way to do it.

When it comes to your images, size matters. Make sure you’re posting images of a high enough resolution that they’ll show up clear and sharp. Nobody likes blurry, stretched out images. Not sure where to get images to post? The best ones are the ones you take yourself! If that’s not an option, stock images can work well, too.

We live in an age of pocket-sized information. If your content isn’t immediate eye-catching, people will scroll on by. It’s easier and faster to absorb information in bite-sized pieces. Lists and infographics are the way to go! When you put things in list format, people know exactly what they’re getting when they click the link. Lists and infographics get shared more than other types of content, so they’re a great tool for engagement! Infographics are also easy to make with tools like Canva, Vizualize, and more. If you don’t want to make one, find one to share.

Who hasn’t clicked through to find out what kind of pizza matches their personality? Interactive content like quizzes are great for interaction and engagement! The benefit of interactive content is that it encourages users to engage instead of just scrolling past. Luckily, creating quizzes, polls, and other interactive content is a breeze. There are many tools made just for that.

There’s a hashtag for every day. #MotivationMonday. #ThrowbackThursday. #FlashbackFriday. Daily themes are a great way to engage! This trend doesn’t seem to be going anywhere, so get on board. Similarly, there’s a wacky holiday for almost every day, week and month as well. Did you know there are national food holidays almost every day? With a little pre-planning, you can have some great content prepared to celebrate these observances.

Want to know the best way to engage with your audience? Post THEIR content. Your best salespeople are the people who are using your products and services and talking about the experience. Take GoPro for example. What better way to sell their product than show you ALL the ways in which it can be used, and ALL the videos it can take? Every GoPro user can be a content creator. That gives GoPro unlimited resources to showcase exactly what their product is capable of.

Did you notice something similar about all of these pieces? That’s right, none of them are links to your business website!

That doesn’t mean you can’t ever post about your business! In fact, there are times when that’s beneficial.

If you’ve got information that is relevant, educational, engaging and everything we’ve talked about, post it! Just don’t drown your audience in it, because nobody likes when people talk about themselves all the time.

It’s called social media for a reason. People want to connect! They want to engage with causes they care about, they want to support and help their friends and families, and they want to feel and share those feelings. Make your page a place where they can do just that!

Generate Leads All Year with Email Marketing

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With these email marketing tips, businesses can generate leads that lead to revenue all year round. A 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). This is huge for businesses since with just a little effort invested into a great email campaign strategy. The campaign could pay off in a big way!

Step 1: Generate an Email List

The first thing is to start gathering emails from past or potential clients. Don’t worry if a list is only a couple hundred subscribers. A healthy growing list is better than thousands of users. For example, a business that compiled a list of 150 people from networking events and clients could generate more leads and revenue than a gigantic list. This is because these people are specifically tailored to your industry. Then, don’t sell to them but educate using intelligent material like a high-quality, topical blog article. This presents you as a thought leader, which people are more inclined to reach out to for advice. This advice then turns into a sale. 

Step 2: Create a Plan

Even though your product or business could appeal to a wide variety of people, it is crucial to define an audience. Choose exactly who to reach and the best messaging to communicate with them. This helps to create personalized and targeted emails that help increase engagement and build trust. How did users sign up for emails? This signup source can help create a customer journey segmented into groups. Each group should have a different message. Also, in this plan decide the sending frequency. Sending too often, and subscribers will flee. Wait too long, and subscribers won’t have a relationship with you. It is like a memorable courtship that needs to be nurtured correctly.

Step 3: Craft an Open-Worthy Subject Line

The average person receives 121 emails per day. You need to cut through the digital clutter. The best subject lines are concise and grab your attention. Some examples are:

  • Please Touch Me! Enterprise Delight via Multitouch
  • Defense Against the Dark Arts: ESAPI
  • Do Gamers Dream of HTML5 Sheep?
  • Baby Got (Feed)Back

Another trick is using punctuation marks. Question marks and unusual punctuation offer another method for standing out. Try to avoid exclamation marks as they are over-used for attention. The best use of this is using question marks to ask your readers a question. For example, “Rough Day?” “Want to save 10%?”. Just make sure your subject line doesn’t go over 50 characters since those with less have higher open rates.

Step 4: A/B Testing

A/B Testing or Split Testing is an effective way to learn more about your audience and get the best results from an email marketing campaign. A great start is testing multiple subject lines. These are the most important and make or break a campaign.

Play with email lengths. According to Boomerang’s research, the ideal length for an email is between 50 and 125 words. Emails that fell within these two lengths netted a response rate above 50%, proving just how important it is to pay attention to your messages’ size.

Change the images. Maybe a GIF would be more engaging, or maybe an audience wants more or less of them. A/B Testing will tell that information.

Step 5: Analyze Your Campaign

When looking at how successful a campaign is, examine opens, and clicks. It is also important to compare these to other companies in an industry. Don’t just look at how a campaign did, but look at the traction to your website or e-commerce store. These are all important to conversion rates.

Need Personalized Email Marketing Lead Tips?

Do you need more help in formulating an email campaign?  Want to get more email marketing leads? Why not set-up a one-on-one call with us? During your personalized strategy session, we will walk you through everything you need to know to make a killer email marketing campaign. Contact us today.

Social Media: What’s New this New Year

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Social media is an everchanging industry brimming with innovation and opportunities. If you are looking to grow your business or social prowess it is important to stay updated on recent trends and features on social media. Social media platforms have to constantly stay innovative or else their platforms could become obsolete. Take Myspace and Tumblr for example. These social platforms were not listening to users or innovating the way their platforms operate. On the other hand, Instagram and Facebook continuously make changes to their strategies and design to keep users actively participating on their platforms.

Farewell, Facebook Like Button
On January 6th, 2021 Facebook announced that they will be removing the Facebook like button from Facebook pages. This comes as no surprise considering Facebook has been making noticeable changes to its various platforms in recent years. Facebook is attempting to more accurately gage popularity by using the follow button rather than the like button. The follow button is believed to be a far better indicator of a page’s popularity than the like button. This is because people would like a page and decline to receive updates on the page indicating that the page had a higher reach than it actually possessed. Besides the like button, Facebook is altering the overall appearance and design of pages. Pages will now have a more simplified user interface. These changes will help all users to easily navigate Facebook pages. Followers will be able to navigate pages better, and page owners will be able to operate the page easier from behind the scenes.

Hello News Feed
Another new feature Facebook is implementing is the News Feed for Facebook pages. The News Feed can be used by pages to engage with groups, other pages, and fans. This change will likely lead to more genuine discussions and interactions between users. Pages will also be able to host Q&A’s with followers, which is another great way for pages to increase their interactions on the platform.

Looking Back on Instagram Likes
Last year, Instagram sent shock waves around the world when they announced they were testing out the removal of viewable likes on users’ accounts. This of course received a lot of negative feedback. Instagram believed that by removing the like feature, users would feel less pressure to get a certain amount of likes on their photos. This is a valid point when considering the amount of pressure young people feel regarding their relevance across social media platforms. This change appears too just be temporary. Instagram has not given any updates or indications that they are moving forward with this initiative.

Suggested Posts
Instagram is an ever-evolving social platform. They roll back certain features, to make way for new ones. One of the most recent changes is their new suggested posts feature. This feature is designed to keep users engaged on the platform when they have run out of new posts to scroll through. Suggested posts uses algorithms that gage what users are interested in. This feature cannot be turned off to the disdain of more skeptical Instagram users.

Suggested Unfollow
Another interesting new feature on Instagram is the suggested unfollow section. This section can be found in your following tab. This feature showcases which users you interact with the most and the least. If you notice you are following too many users, you can use the feature to remove people that you do not interact with regularly.

IGTV Accessibility
Most social media changes have to be implemented slowly before they are accepted by social media users. People use social media everyday so when platforms are altered it’s strikingly obvious to people engaging on these platforms. IGTV is a great example of how to slowly warm users up to a new feature. IGTV slowly gained traction, and Instagram wanted to capitalize on its recent success. IGTV posts are now as accessible as regular Instagram posts. IGTV posts can be viewed on users’ profile feed and news feed rather than in a separate section.

That’s a Wrap
Innovation and modification are important factors to the success of a social media platform. Social media platforms are ever-changing, so it is vital to stay updated and use new features to your advantage. Having an active and strategic social media presence can give your brand a competitive advantage. Many companies are on social media, but they are not using it as a tool to benefit their growth strategies. Don’t fall behind, instead use social media as a tool to increase brand awareness, start conversations, and gain fans.

Why You Should Rebrand Your Marketing

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2021 has already shown itself to be an interesting year for new developments and marketing practices. The question is whether or not you should take advantage of these new services through a rebrand. Perhaps you used to find great success in your current practices but have found business hitting a plateau. 

If this sounds like something that would interest you, The AD Leaf ® Marketing Firm LLC. is here to help! We offer several different marketing services that can reinvigorate your business’s strategy. If you are interested in a rebrand of your marketing, here are some things to consider.

Keep Things Interesting

When publishing marketing materials, whether print or digital, there needs to be a cohesive aesthetic that is easily noticeable. Using specific color palettes and typographies can help bring your brand together. Keeping up with current design trends is also useful, as more complex branding is being steadily replaced with simple branding. Having branding that looks like it is stuck in the past might not bring in the customers you want. 

If you feel like your branding is too complex or dated, The AD Leaf ® is here to help. We can help determine the best branding strategy for your business.

Take Your Audience Into Consideration

Your business probably has a specific target audience that it wants to appeal to. The chance that this audience might have new needs or expectations is very high, and it is important to consider this. There are many different ways you can further reach out to your audience. You could conduct market research to determine your target audience’s exact needs, or you can introduce your rebrand through appropriate channels and reintroduce your services and values. 

If you are unsure of what direction to take, we can help! The AD Leaf ® Marketing Firm LLC. has several years of experience helping to guide businesses towards the path of rebranding success. 

Rebrand Your Business with The AD Leaf

If you are interested in working with The AD Leaf ®’s team to create your business’s best rebrand, give us a call today at 321-255-0900. We look forward to working with you to help you and your business thrive in the ever-changing landscape of digital marketing.

Make Way for Pinterest Story Pins!

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“Meet story pins, where ideas are turned into stories” – Pinterest Newsroom 

Stories seem to be an essential feature for social media platforms today. But did you know that only eight years ago they never existed? In 2013, Snapchat made a significant update to its platform and created stories. With this new update, Snapchat began to gain mass popularity, and it wasn’t long before other social media platforms integrated this story feature into their software. In 2016, Instagram added stories with Facebook and YouTube following in 2017. It was only a matter of time before Pinterest developed a version of their own, and it’s one of the most significant updates for creators yet!

Though Pinterest Story Pins were first introduced in late 2019 overseas, it wasn’t until September 2020, when this beta feature became available to some business accounts. Many users were surprised when they received a notification for early access to this new feature. But don’t worry. If you don’t have access now, you can request access with merely a click of a button. It should be about 5-7 business days for granted access if your request is approved. 

Request access here: https://www.pinterest.com/story-pin-invite/

What are Story Pins?

Think of Story Pins like a slideshow. These Story Pins can incorporate more ideas and inspiration than a standard pin, with up to 20 different content pages, including a mix of pictures and videos. Like regular pins, they can also be added to existing, new boards, or even shared boards.  

With most Pinners on Pinterest searching for inspiration, DIYs, how-to guides, and tutorials, the new Story Pins will work great. You can tag up to 10 relevant topics related to your content with these Story Pins. Tagging is essential and makes it even easier to get the right content in front of the right audience who care the most. Story Pins unlock the door to creativity for creators to generate even more detailed and engaging content. The limitation of a single page of text is eliminated with the option to now go more in-depth and explain a concept. Some ideas of the best types of pins to maximize this feature would be how-to guides, list posts, detailed recipes with step-by-step photos, DIY guides, tutorials, and travel tips. 

They Never Expire

Don’t let the word “Story” fool you. Unlike most stories you see on major platforms, Pinterest Story Pins ever expire! Say goodbye to the 24-hour expiration date because these Story Pins will stay on your boards forever (unless, of course, you make them disappear).

You Will be Rewarded 

That’s right! Pinterest will favor Story Pins over regular pins. With their new algorithm, Pinterest is experimenting and providing more exposure than they typically would with standard pins. To have the algorithm work in your favor, you must take full advantage of the features Pinterest provides. Users that have utilized this feature have seen an increased reach of their pins within 24 hours with inflated numbers. Pinterest is rewarding content creators for using their features with a higher chance of generating more impressions, clicks, and traffic to their website. It’s the gift that keeps on giving!

Creating Story Pins in 4 Simple Steps

You will find that creating Story Pins is a very straightforward process with a super user-friendly interface, whether you’re on a desktop or mobile device. Below are the four areas you will be prompted with when creating a Story Pin:

  • Upload: You can upload up to 20 images or videos.
  • Design: This is where you can adjust the layout of your images, focal point and add text. 
  • Details: Add a theme with corresponding prompts. For example, if your theme is Crafts + DIY, you will have the drop-down to choose the difficulty level and a box to fill in the supplies needed. 
  • Audience: This is where you will create your Story Pin title, choose the board it will be uploaded to, and add up to 10 tagged topics.

So What’s the Catch?

With this fantastic new feature, you may be wondering, “Okay, what’s the catch? There has to be something”. Well, this is true. The biggest controversy is that the links you provide in Story Pins are not direct links. Go figure! Pinterest’s goal is to keep pinners on their platform as long as possible. Previously pinners would search through content, and then it was easy to visit the creator’s website from a pin. With Story Pins, this discourages Pinners from leaving Pinterest by eliminating direct links, making it a little more complicated. Sneaky right? But there is a bright side. There may not be direct links, but there will now be a follow button at the end of your Story Pins, which will link back to your Pinterest business page. This prompt is an excellent reminder for Pinners to follow you, especially if they enjoyed your content enough to read until the end. 

Where Do I Go From Here?

I’ll leave you with these few key points:

  1. Pinterest will favor Story Pins in their new algorithm. 
  2. Story pins are super easy to make.
  3. Story Pins never expire.

Even though you may not have access to this exciting new feature yet, you can either attempt to request early access or sit tight and wait patiently. If you decide to wait, this is still a great time to get familiar with Story Pins until it is available for everyone. In the meantime, it never hurts to educate yourself and be prepared to elevate your business’s presence on Pinterest. Get ready for the biggest update yet! 

Ps. Remember to have fun and get creative!

Interested in Pinterest’s official release video? Check it out here: https://youtu.be/j3xzahNK27Y

 

Understanding Google’s SMITH Algorithm

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Google’s Latest SMITH Algorithm – What We Know So Far

SEO SpecialistsThe infamous ALGORITHM. An algorithm is just a set of rules that a program or calculation follows. But when someone says “THE Algorithm”, it’s the Google algorithm most people think of. The latest update is the SMITH Algorithm. Google’s search algorithm is a mysterious set of rules that decide which sites to display on the coveted first page of Google’s search results. This algorithm is always changing. But the more we learn about it, the more effectively we can use it to our advantage. Here’s what we know so far about the latest SMITH algorithm.

What is the goal of Google’s algorithm?

In essence, as far as anyone can tell, Google’s goal for search is to provide the most relevant content possible. In a perfect world, this relevance would be judged by humans themselves. However, with billions of websites online, this would be an impossible task. Search algorithms are designed to leverage real human interaction and draw conclusions about the relevance of a site by analyzing different metrics. Based on these metrics and other factors, the algorithm calculates what would be the most relevant pages for a given search term or keyword. The exact, specific details of this calculation are only held by Google. We only know what information they reveal and what we can interpret on our own through testing and experimentation.

What algorithm does Google use?

Google doesn’t say exactly what they are using and how they are using it, but they do give us hints. If we knew exactly what it was, we may be able to “beat the system” and outrank the competition. Unfortunately, once everyone caught onto this, they’d all be doing it. The whole point of organic search results would be compromised; it would just be a race to the top. Google is constantly evolving their algorithms to understand language and web content in a more and more human way and deliver search results that people actually want to see.

What DO we know?

The latest update to Google’s algorithm is called SMITH. We don’t know a whole lot about it so far, but it seems like it is picking up where BERT left off. The last update was called BERT and it was not so much an algorithm itself as it was an ingredient or tool to the existing algorithm. The purpose of BERT was to increase “natural language understanding”. This means that instead of relying on specific keywords, Google’s algorithm can actually interpret the meaning and intent of the words.

So, if lingo or wordplay is used, the algorithm could detect their meaning and serve up search results that apply to the meaning of a keyword, not just the actual text. For content writers, this is great news. If Google is able to understand clever and more subtle language use, you won’t have to go out of your way to “please the algorithm” with your content. You can write more naturally and have more fun with your language without worrying about Google’s judgment as much.

The SMITH algorithm

SMITH takes the next step in understanding language. BERT increased the understanding of individual words, but SMITH can interpret entires passages. Basically, if BERT was for words, SMITH is for sentences. This opens up huge possibilities and takes the understanding gained by BERT to the next level. This means that SMITH will excel at interpreting long documents when compared to BERT. The longer the document, the more SMITH outperforms.

While Google has not officially announced that it is using SMITH, it makes sense they would add it to BERT to help understand large pages online. Until that time, we can only speculate. But if SMITH is beating BERT in testing, it would be surprising if Google didn’t add it to their algorithm. This could mean a big leap in Google’s ability to understand the content. If your website writes great content already, this could be good news for you. If your content is weak, however, you might want to consider improving.

 

SMITH algorithmThe AD Leaf Marketing Firm has a team of SEO experts who stay on top of Google’s algorithm. If your business’ website is struggling to get traffic, contact us to find out how we can help you!

Is Your Marketing Cutting It? Here’s How To Make The Most Out Of Your Budget.

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Let’s cut to the chase: without proper marketing, your business is set to struggle. In today’s digital age, having an online presence is more important than ever. Even if you do have a digital presence, are you truly making the most of it?

Whether you’re new to digital marketing or have been in the game for a while, it might be time to reassess your budget. According to BDC, your marketing budget should be between 2 and 5% of your revenue for business to business, B2B, and between 5 and 10% for business to consumer, B2C. The term marketing is broad, so you may be wondering how you can know what you should be putting your investment in. The AD Leaf is here to break down how you can truly make the most of your budget.

Marketing Is An Investment

Something to keep in mind when planning out your budget is that marketing is an investment you are making and not simply an expense. When you pay for marketing, you are hopefully going to see results that will help your company endlessly. While it can be hard to justify spending the cash, especially for small businesses, there are so many reasons why marketing is worth the investment. When you market your business, you are:

  • Building brand awareness
  • Increasing your sales
  • Alerting potential customers and clients to new deals, offerings, and sales
  • Building a customer base
  • Taking advantage of social media and other online spaces
  • Putting your business where your customers are
  • Receiving analytics to help improve your future business strategy

Get The Most Out Of Your Marketing Budget

Marketing budgets can be hard to set for small and big businesses alike. It takes a lot of trial and error to find the right combination of online platforms to get a good ROI, return on investment. We have a few tips and tricks up our sleeve for you to use to get your business off the ground.

  • Start your business off on the right foot: New businesses can have a harder time breaking into an established field. By spending a little extra money upfront, around 15-20% of your revenue depending on your industry, you can get a boost into your target market. Once your business becomes a little better established, you can drop your spending to about 5-10%.
  • Try competition matching: Take a look at what your competitors are doing that’s working for them. Could it also be applied to your marketing strategy? If so, you might be able to get inspiration from other players in the field.
  • Keep your goals in mind: Having a goal-driven marketing strategy is one of the best ways to reach your objectives. Try using the acronym S.M.A.R.T. to set your goals: specific, measurable, attainable, realistic, and time-bound. Keeping this acronym in mind will help you set goals you can realistically hope to achieve with specific ways to achieve them.
  • Imagine yourself in the customer’s shoes: While this is a pretty straightforward piece of advice, it doesn’t hurt to be reminded that you should always think of what’s happening on the other end of your marketing. Are you solving a problem for a customer, or are you just trying to sell a product? Always keep in mind your customer’s journey all the way from your advertisement to them clicking “complete purchase”. What keeps them clicking through? You should also ask yourself how many leads you are getting, and how many are turning into paying customers. Focusing on the buyer is crucial to your marketing success.
  • Keep your ROI in mind: When you start spending on marketing, make sure you are tracking your ROI. By measuring your ROI, you can determine if your budget needs to be adjusted, or if you should increase your spending.

Who We Are

The AD Leaf Marketing Firm is made of experts well-versed in social media research and content creation. We would love to conquer the world of ever-changing social media and research for your company and help sky-rocket your business’s online presence and social engagement. Contact us today for more information on how we can help you grow by using our online form or call us at 321.255.0900. You can also email us at info@theadleaf.com. We can’t wait to hear from you!