Programmatic Video & Streaming

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Programmatic Video & Streaming

Programmatic media is a way of buying and selling advertising space on the Internet in an automated and efficient manner.Ā 

Imagine you have a product or service that you want to promote to potential customers. In the past, you would contact various websites or advertising agencies to negotiate and buy ad space on those websites. It was a manual and time-consuming process.

With programmatic media, things work differently. Instead of negotiating directly with websites, advertisers and marketers use technology to automate the process. They rely on special software and algorithms to buy ad space in real-time, often within milliseconds.

Here’s how it typically works Programmatic Video & Streaming:

  • The advertiser will input a budget and specific criteria they are looking to target. For example, you may want to target people in a particular location or show your ads to specific demographics.
  • Advertisers use programmatic platforms or tools that connect them with ad exchanges. Ad exchanges act as marketplaces where publishers (websites or apps) make their ad inventory available for sale.
  • A split-second auction takes place when someone visits a website or app that participates in the ad exchange. The ad exchange sends information about the visitor (like their demographics and browsing history) to advertisers.
  • The software analyzes this information and decides whether to bid on the ad space. If they decide to bid, they submit their offer to the ad exchange.
  • The highest bidding advertiser wins the auction, instantly displaying their ad on the website or app where the user is located. This happens automatically and in real time, often without the user noticing.

Programmatic Video and StreamingĀ 

Streaming video advertising refers to the practice of delivering advertisements within online streaming video content. With the rise in popularity of streaming platforms and services, such as YouTube, Netflix, Hulu, and various other video-on-demand (VOD) platforms, streaming video advertising has become an effective and widely-used form of digital advertising.

Here are some key aspects of streaming video advertising:

  1. Pre-roll Ads: Pre-roll ads are video advertisements that play before the desired video content begins.
  2. Mid-roll Ads: Mid-roll ads are video advertisements that are inserted during the streaming video content, usually at natural breaks or pauses in the content.Ā 
  3. Post-roll Ads: Post-roll ads are video advertisements that play after the main video content has ended.Ā 

Streaming video advertising offers several advantages for advertisers, including the ability to reach a highly engaged audience, precise targeting options, and the potential for greater brand exposure through video content. However, it’s essential to strike a balance between delivering impactful ad messages and maintaining a positive user experience, as excessive or poorly executed video ads can lead to viewer frustration.

Why Programmatic Video & Streaming Ads with The AD Leaf?Ā 

Programmatic Video & Streaming Ads can be tricky, especially when it comes to targeting. The AD Leaf Marketing Firm has a whole team of programmatic experts ready to hone in on your target audience and get you the success youā€™re looking for, whether that means leads, calls, direct sales, or other KPIs.

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