Recruitment Marketing For Your Business

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Recruitment marketing is one of the industry’s most competitive and in-demand subsections. So many businesses like yours are seeking candidates. With The AD Leaf ® Marketing Firm, LLC., your marketing can stand out from the competition. Call us today for a free consultation and see how our recruitment marketing services stand above the rest!

If you are seeking a certain candidate, you understand the challenges of marketing your business. You are likely in a highly competitive environment with large chains and individual family-owned businesses challenging you for your applicants. The problem is that it might be hard for you to make your business sound appealing. After all, most people looking for a job have a certain type of career path they are seeking. While that is good, they still want to know the benefits of working for you than the other company. This is why our recruitment marketing tips will be helpful! 

Much of your business’s information can seem dry and difficult to expand. For example, suppose you have a benefits plan. In that case, you may have a handful of different benefit pages with a couple of paragraphs under each benefit. Still, you cannot spend time building out the website the way you want. You are busy running a business. You do not have the time to explain every feature and benefit of your business. Take our recruitment marketing tips to heart and improve your business today! 

The AD Leaf ® exists to help those of you who need help taking your business recruitment to the next level or, in some cases, just getting started. You need marketing just as much as anyone else, and if you have come to us, then you understand that.

Here are a few insightful recruitment marketing tips to help you get started!

  1. Optimize Your Website for Users with a Careers Page
    1. You should be clear with what you do, who you serve, and what you believe so that when potential candidates find your site, they know exactly what they’re applying for. 
  2. Showcase Your Brand on Social Media
    1. Showing off the culture of your business, your current team, and the benefits you have to offer will become more enticing to potential candidates. 
  3. Reach a New Audience with Ads
    1. Ads allow you to target users based on their job title, education level, and location. Making it much easier to seek out your ideal candidate. 

What does The AD Leaf ® do?

The AD Leaf ® will take your website and social media channels and push them to the max. We will help you rank your website on Google, so SEO engines like Google or Bing prefer you. In addition, our social media team will also build your social media following, giving you a more robust online presence.

Our team of marketing experts can approach any website and find ways to improve it. You will be shocked at how quickly your website and social media presence will climb as you work with us. We have years of experience working with product-based and service-based clients and helping them improve. We can help you improve too.

At The AD Leaf ®, we understand you are an expert in your service, but we are experts in marketing. We can take your expertise and put it on display when you work with us. We build out your service pages, improve your SEO, improve your overall website, and help you get even more attention on social media.

As a service or product provider, you understand that this is not always easy, but our history speaks for itself. We have approached it head-on and given 100 percent for every client, no matter the service. We will help improve your business’s recruitment with great marketing.

Why Recruitment Marketing Services?

The good news for you is a lot of people are searching for a local position near them. As a result, you need to understand where you can gain an advantage over the other businesses around you. One of the best ways to do this is to have strong SEO and a built-out website full of content. When someone is seeking out that position, they want to find content and proof that they indeed are looking for the correct position. If they are unhappy with the benefits and features of your business, they can move on to the next company. There are plenty to choose from, so you must consider how to set yourself apart.

There are four stages a candidate goes through before applying to join your team. Think about the purchasing fun and apply it to how you market your business. 

Step 1: Increase awareness

Great talent can be found everywhere, but in today’s world, a majority of candidates are passive, meaning they aren’t looking for a job. The first step to attracting a candidate is to be where they are. Wherever they spend their free time online, you need to be there as well, producing great engaging content that peeks their interest. 

Step 2: Generate interest

Now that you have their attention, you will want to provide additional information to make them consider your company. Build out a content calendar that strategizes how you want to present your company in a thoughtful way. 

Step 3: Nurture the decision

Candidates are becoming more interested in your business, but now they are probably wondering what sets your opportunity apart from the rest. Now is when you want to cycle in content about your open positions, rates, benefits, and company culture. 

Step 4: Drive action

You are now being considered a serious career decision for certain job seekers, but how do you ease the process. One step is simplifying the application process and cutting out any extra steps. Even when they apply, they may drop out of the interview process, which is why it’s very important to have a candidate pool you can revert to. 

Think of it this way. A potential candidate is seeking a quality business offering great benefits and compensation. They know they are looking for a particular position and want to know why they should work with your business. So they google the position title in your location and discover two businesses they are interested in. They click on one website and find a business with two paragraphs briefly summarizing what few positions they offer with no pictures or videos.

On the other hand, the second business has an entire website displaying all their products with images and videos, promoting their team, and identifying the benefits of working with them. Which site sounds more trustworthy? The one with everything you could be looking for as a potential teammate right there? What about the one offering only a few positions and benefits but no pictures or videos?  

You want to be the first website with everything about your company displayed and vital information the candidate may need. The AD Leaf ® can provide you with the website that gets you the recruitment you deserve.

Recruitment Marketing Softwares

A recruitment marketing software is used for marketing your open positions and company to attract candidates and convert them into actual hires. When considering recruitment marketing software, there are three things you need: 

  1. Marketing and distributing your job offerings
  2. Candidate engagement features
  3. Tracking and managing candidates with positions. 

These recruitment softwares allow you to add detailed descriptions, videos, branded content, and sponsored job postings targeted to them. Sites like Indeed, Zip Recruiter, CareerBuilder, LinkedIn, and Handshake allow you to create a company profile where you can list multiple job offerings. Make sure your job postings are as detailed as possible by including your company’s vision and mission, company culture and values, an overview of the position and its responsibilities, qualifications, requirements, and salary information. 

The AD Leaf can help you create the best job posting and descriptions and manage your recruitment marketing campaign to keep employees intrigued by your business and help add new candidates to your roster.

We offer many other services that can work well with your recruitment strategy. Contact us today to learn more about how The AD Leaf ® can make a difference in your marketing plans.

Our Services

We offer several different recruitment marketing services that can help boost your candidates and interviewing. Here are just a few.

Content Marketing

Content Marketing is all about producing engaging, relevant, and valuable content. These include blog posts, web pages, and other types of written content regularly. The fact of the matter is that many of your daily readings are content marketing results, and you might not even know it! Potential candidates want to know more about your product or service, and it is the job of content marketing to give it concisely and intriguingly. However, the question that stumps many business owners interested in content marketing might be hanging over your head: where should you start? You know your business is the greatest to work at, so all you have to do is convince your candidates, right? It is a bit more complex than that, as it involves understanding what mediums your candidates consume. With this in mind, you will better understand how to market to your new and existing audiences. The AD Leaf ® Marketing Firm strives to help you with all of your content marketing questions and needs. We can help you evaluate the best strategy for you and your brand simply, and effectively. 

SEO

Have you ever wondered what went into the ranking system on Google? Perhaps you are a bit confused about how your business is not reaching the top of local search results. Search Engine Optimization (SEO) is more commonly known as organic search results. They are located on each search engine results page below the paid advertising and the Maps listing during local searches. Usually, they are the first pages that pop up on search engines like Google or Bing that correlate the most with your search.

The search engines will decide the ranking of search results using their proprietary search algorithm. The algorithm continuously changes and improves as we continue to change and understand trends about consumer behavior. The AD Leaf ® Marketing Firm follows a thorough SEO optimization process to ensure that your business gets the best and most accurate results possible.

Google Ads

Our Google Ads certified partners are committed to ensuring your ads and campaigns deliver the best lead conversion results while simultaneously searching for innovative and cutting-edge drivers that minimize Costs Per Click and utilize the leanest budget. If you haven’t executed a marketing strategy correctly for your business and require quick leads, our Google Ads management is also for you. Furthermore, businesses entering their recruitment season can utilize Google Ads to gain additional market share to supplement their business’s recruitment. Google Ads are best if your targeted age demographics are within Gen X, Gen Y, and Millennial generations. Here at The AD Leaf ®, we can help you create a plan to make your ads get the engagement they deserve.

Web Maintenance

We work with you, grow with you, and remain by your side as a personal resource. Our monthly website maintenance plan includes website maintenance support, error fixes, content updates, backups, consultations, security monitoring, and unlimited tech support.

A website must receive regular maintenance to remain current and functional. As technology advances, we ensure your website is accurate and performing optimally. Many new businesses already have a lot on their plates without worrying about constantly checking in on their website. It’s tempting to buy a domain name, throw up something temporary, and worry about it later. There are many reasons why this is not a good idea. Maintaining a current, healthy, and active website is essential for businesses like yours.

Social Media

We currently live in a world where technology is changing every second. Your business must keep up with these new forms of technology to adapt to these fast-paced times. Arguably, the most important technological development has been the surge of social media platforms over the past few years. They are used to spread important messages in just a handful of characters.

In the ever-changing environment of the Internet, it cannot be easy to differentiate between all of the different social media platforms. No worries, because our team of social media experts can do that for you! The AD Leaf ® Marketing Firm LLC. can help you establish your brand on the following platforms:

  • Facebook
  • YouTube
  • Instagram
  • Twitter
  • Linkedin
  • TikTok
  • Pinterest
  • Snapchat
  • Yelp

We help you get started on your social media marketing journey, no matter where it starts. The AD Leaf ® is a direct social media marketing company that focuses on the big picture while also on a granular level when getting to know your audience. Our team understands your goals and uses these to figure out the immediate and long-term impacts of marketing your business on social media. The beginning of your journey with your new social channels serves as a branding tool for your company. Your business needs a recognizable brand that potential candidates will remember you by, and social media is the perfect place to capture that brand.

Email Marketing

Email is arguably one of the most significant technological advancements ever created. It allows us to stay up to date on everything from family outings to the latest news. The form of communication has also evolved over the years, so you can now read and receive your emails wherever you are just by searching your cell phone. Although it has a long history, email use amongst Americans is consistent and frequent. That is why The AD Leaf ® Marketing Firm highly recommends investing in email marketing for you and your business. We can help you create the best email marketing campaign to keep employees intrigued by your business and help add new candidates to your roster.

We offer many other services that can work well with your business needs. Contact us today to learn more about how The AD Leaf ® can make a difference in your marketing plans.

The demand for employment has increased. Make yours stand out from the rest with high-quality marketing and advertising services.

Why Choose The AD Leaf ®?

At The AD Leaf ®, we understand that a super competitive environment like this means you will be extremely busy. You might not have time to build out your content pages, keep your Facebook running, and also make sure you are ranking well on Google.

If you work with us, we can handle all that for you. Our expert team will monitor your Google rankings and make sure that you are one of the first names to pop up when googling your available positions in your location. We will push your social media, so even more people find you through word of mouth and social sharing on sites like Facebook. When people visit your website, the content will be explicit that you know what you are talking about.

The AD Leaf ® doesn’t believe in a one size fits all approach to recruitment marketing tips & services. Instead, we use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budgets. Not only that, but we strive to build relationships and develop thoughtful approaches to help companies grow from the roots up. 

Allow us to turn the marketing for your recruitment into the best it can be. With our recruitment marketing tips and services, we can improve your business. Start your adventure with us. Feel free to call us at 321-255-0900 to schedule a consultation or use our online contact form