It’s imperative to have a comprehensive strategy in place for commercial lending marketing. Our team of talented individuals at The AD Leaf can help you target your audience and create new opportunities. Call us today for a free consultation.
Commercial Lending Marketing
In a booming economy where businesses experience low unemployment and have more purchasing power, consumer demand drives economic growth. To boost the economy even further, small businesses must be confident in obtaining commercial loans.
You know business lending is a profitable endeavor, but how can smaller financial institutions compete against megabanks and non-traditional online lenders?
Fortunately for community banks and credit unions that want to generate commercial loans, digital marketing allows you to extend your reach beyond the physical borders of a traditional branch network.
There are several ways you can use digital marketing channels such as Google AdWords and Facebook advertising to find new customers within your existing customer base.
What Does The AD Leaf Do?
The AD Leaf marketing firm specializes in creating digital marketing campaigns and helps generate more commercial lending leads.
Our services range from SEO to content marketing, social media marketing, email marketing, and more. We’ve helped financial institutions of all shapes and sizes generate more commercial lending leads through our experienced team of marketing experts.
Why Commercial Lending Marketing Services?
As technology continues to advance, consumers are spending more time online than ever before. This means that digital marketing is becoming more important for banks. The growth of mobile phones and other connected devices has created new opportunities for marketers to find leads through digital advertising.
By implementing targeted ads, you can raise awareness about your bank or credit union’s commercial lending solutions. The benefits of marketing services for commercial lending include:
- Reaching Your Ideal Clients
- More Leads at a Fraction of the Cost
- Lower Chance of Loan Default
- and more
Good marketing is all about creating a connection with your desired audience. In this case, you want to get in front of business owners who need financing for commercial property, equipment, and more.
The AD Leaf offers marketing services to help generate leads for our clients. We have helped financial institutions in the past with targeted ad campaigns, and we would love to speak with you about your goals and how we can help you achieve them.
When it comes to choosing a lending partner, business owners look for a bank or credit union with relevant expertise and knowledge about their industry. Content marketing is all about providing information that helps your target audience make better decisions.
We can create educational content like blog posts, white papers, and relevant information to help you reach business leaders who need financing and advice on how to grow their companies.
Search Engine Optimization (SEO)
Having a solid online presence is important for business owners who are researching potential lenders. Google, Bing, and other search engines have made finding businesses easier than ever before. We can help you market your institution’s credibility among small business owners by optimizing your website with industry keywords that attract the right audience to your site.
With Google Ads, your company will have the opportunity to find targeted consumers who are actively searching for commercial financing. We’ll show your ads on Google’s search engine results pages (SERPs), which increases visibility and drives more leads.
Social Media Marketing
Today, small business owners stay up-to-date via social media networks like Facebook, Twitter, and LinkedIn. It is essential that your credit union be where entrepreneurs will see you first when they’re interested in borrowing money.
We can help establish your brand on the following platforms:
Our expert team of marketers will show you what platforms are best for your financial institution and how to use social media for commercial lending.
Email marketing is an essential tool when it comes to connecting with your prospect. It can help you build trust, authority, and credibility with potential borrowers.
Additionally, email marketing plays a crucial role in sharing information about special offers for commercial loans or other credit products. You can also use it to promote educational content related to the lending industry.
Your credit union wants to be where your prospects are most likely to look for new business opportunities. As part of our digital marketing services, we will develop an email plan that is customized for your client audience and meets compliance requirements of the FCRA (Fair Credit Reporting Act).
This write-up describes how email campaigns enable small banks and credit unions to create trusted brand awareness among potential commercial loan customers.
It’s imperative to have web maintenance as part of your online marketing plan. Web maintenance ensures that if something slips through the cracks, you have a team of well-trained individuals that can fix problems, improve search rankings and monitor analytics.
This important task is often taken for granted, but it’s the foundation upon which your entire digital marketing plan is built.
Why Choose The AD Leaf for Commercial Lending Marketing?
Here at The AD Leaf, we are a team of marketing professionals committed to helping you grow your organization. That’s why we offer a full range of digital solutions built with your best interest at heart.
Your potential clients are already online; let’s make sure they come directly to you.
For more information on how our team at The AD Leaf can provide effective supply chain marketing strategies for your business or organization, please call us today at 321-255-0900.