Keeping Your Audience Informed
Email is arguably one of the most important technological advancements ever created. It allows us to stay up to date on everything from family outings to the latest news. The form of communication has also evolved over the years so you are now able to read and receive your emails wherever you are just by searching your cell phone. Although it has a long history, email use amongst Americans is consistent and frequent. That is why The AD Leaf ® Marketing Firm highly recommends investing in email marketing for you and your business. We can help you create the best email marketing campaign that will keep returning customers intrigued by your services and help add new customers in your clientele.
What is Email Marketing?
It may sound easy on paper. You send an email to people that are subscribed to your email list. However, it is a lot more complex than that for a number of different reasons. Firstly, you need to figure out how to sort through your email list to see who is actually receiving your emails and which addresses are spam. You also need to regularly check the numbers and percentages of a variety of different aspects of your emails, such as click-through rates. Unless you have a dedicated team of email marketing experts by your side to help you with creating and running your email campaign, all of this could be a hassle.
However, its importance cannot be denied. Email marketing is a tried and true method in the world of digital marketing. It is a way to stay constantly in touch with past consumers, current customers, and even future customers all in one streamlined service. Email gives you and your business the opportunity to stay in touch and stay at the forefront of your past customer’s minds so that they can keep coming back. Through email marketing campaigns, you are also able to keep your current customers engaged with exclusive updates. Email marketing is even a great way to reach out to consumers looking for a product like yours who just hasn’t found you yet.
Benefits of Email Marketing
Email campaigns can be a refreshing change of pace in a digital world where consumers are constantly bombarded with ads competing for their attention. A personalized email can go a long way towards making those coveted conversions because it shows that you are willing to engage on a more personal level with the customer rather than just settling on a Facebook or Instagram post to market yourself. In fact: 62% of customers open emails because of a personalized subject line. Email campaigns provide you with the unique opportunity to speak to your customers directly. Take this time to show them your appreciation. Share some exclusive tips and info that relate back to your product or service. Share updates about your business to your email list. Even share exclusive promotions and discounts amongst your loyal subscribers.
Are you still unsure about whether or not to invest in an email marketing strategy with The AD Leaf ® Marketing Firm? We have a wide variety of other long-term benefits that can help your business stay in your customers’ minds. With email marketing, you can:
- Increase your company’s sales
- Promote your newest products or services through email campaigns so that your customers are able to keep track of them.
- Boost your web traffic
- Click-through rates keep track of how many viewers of your email click on the links embedded to access your website.
- Establish authority and increase brand loyalty
- When a new subscriber is added to your email list, they are interested in keeping track of all of your business’s updates. Take advantage of this!
- Track customer trends and engagement
- We are able to keep track of different statistics in regards to your email campaigns and can report all of our findings to you.
- Have unique content for your subscribers
- Keep your audience engaged long after you’ve made the sale with personalized campaigns.
Take it a step further with data and insights from your email campaigns. You will be able to tell who your top fans are and make a plan just for them. Create a new campaign to reach out to only your followers with the most opens, and a separate one to win back those that may have lost interest. There are many different opportunities that you and your business can take when you invest in an email marketing campaign strategy from The AD Leaf ® Marketing Firm.
Did You Know?
Email marketing was the primary lead generation channel for 89% of marketers in 2016.
Email Marketing with The AD Leaf ® Marketing Firm
Whether informative or promotional, segmented or non, turn to the email marketing professionals at The AD Leaf ® Marketing Firm. Our team will manage your subscriber list, throttle your campaigns with eye-popping and engaging content, and then tell you who to reach out to! We are committed to helping your business succeed in all forms of marketing. Whether you are looking to grow your list, create compelling content for the subscribers you already have, or just looking for a way to drive some fresh new leads in, consider adding email marketing to your digital marketing plan.
Are you interested in learning more about how we can help you create the best email marketing campaign for your business? Give us a call today at 321-255-0900 to schedule a free consultation today!
