Brian J Wallace Brian J Wallace

Brian started with The AD Leaf in January 2021. Brian and his team work with businesses and organizations to identify their marketing needs and goals, and consultant them on strategies and tactics to execute and achieve those needs and goals. He received his Advertising and Business degrees from the University of Florida. Brian has spent the last 20+ years in the media and digital marketing field working with local, regional and national clients of all sizes, from restaurants, auto dealerships, home service businesses to jet makers! He is a data-driven and analytical digital marketing enthusiast with a proven track record for developing, executing and optimizing marketing solutions that increase sales and drive market share. He currently sits on two non-profit boards, AAF Space Coast and Trinity Fitness Space Coast. Brian is a native of Long Island NY and has also lived in Southern California and North Virginia. He now enjoys living in sunny, warm Florida with his wife and two daughters.

Why Mobile SEO Matter?

Posted on | by Brian J Wallace
Search Engine Optimization
Why Mobile SEO Matters?
Why Mobile SEO Matters?

 

Mobile SEO is even more prevalent than ever. Organic searches have increased immensely on mobile devices. People literally do everything on their phones. In fact, to prove our point, you are probably reading this article on your phone! Simply making your site responsive is not optimized for mobile; it is not just about fitting on the smaller screen. 

Since Google announced they would start mobile-first indexing businesses, you should have an SEO strategy for mobile and desktop because most sites rank differently in searches depending on the search’s device. If your website isn’t mobile-friendly by now, it will hurt your search ranking. Many aspects make sites optimized for mobile, and now that you know how important it is for your site, brand, and business, we are ready to share these best practices up our sleeves.

Speed It Up

This is a very crucial aspect for both mobile and desktop SEO. People can be extremely impatient, so if your site does not load in a blink of an eye, the searcher will most likely go back and try your competitor’s site. In fact, 40% of consumers will wait no more than 3 seconds before abandoning the site. People want answers now. Site speed is important for SEO efforts because if speed is low, it will cause an increase in bounce rates. Also, Google users come first, and if they constantly get impatient with your site and leave before it loads, Google will drop you in the rankings. 

Don’t Judge a Book by its Cover Does Not Apply to Websites

We live in a society where most people have a smartphone in their pocket, and because of this, your website needs to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to desktop and mobile viewers.

However, being responsive isn’t enough these days; you need to go a bit further than this. There is more to it than just making everything fit onto a smaller screen. Mobile optimization reformats and redesigns elements so that way they more appropriately fit. For example, your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. Hamburger menus are popular to use on mobile screens.

Another design aspect to consider is the amount of content you have on the mobile site. Scrolling endlessly is not appealing. Something even worse is having to zoom in to read anything on the site; that takes up more time, and more than likely, your mobile viewer is on the move.

Avoid Pop-Ups like the Plague

We live in an ad-blocker world. Even if your cute pop-up message does show, the user will probably get frustrated and not even pay attention to what you are offering. This frustration with pop-ups is the effect of other businesses needing to design them and over-using them properly. If you want to use a pop-up, ensure the “x” is easily visible and clickable because people hate zooming in to click on an icon.

Local SEO is HUGE on Mobile

People these days don’t seem to slow down. Everyone is always on the move. Not to mention, people can be very impatient when trying to run a bunch of errands around town. Therefore, local SEO becomes a huge factor because those people use “near me” like it’s going out of style. They want the quickest answer that is closest to them. People want things to cater to their needs, and location qualifiers will help your business and them at the moment.

Since mobile devices have become such a crucial factor in search rankings, creating different desktop and mobile SEO strategies is necessary. We specialize in this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Contact The AD Leaf for our mobile and desktop SEO strategy services.

How can The AD Leaf help you?

You are busy running your business as it is, so working on your website’s SEO Mobile friendly version might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that can improve your SEO mobile user experience targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

5 Advantages of Social Media Marketing For Your Business

Posted on | by Brian J Wallace
Social Media
How can social media benefit your business?
How can social media benefit your business?

In order to survive in a competitive market, you need to be aware of new trends in your industry. In fact, 72% of companies use social media data to make informed business decisions, and over 223 billion people use social media. So how can you rise up from the competition and ensure your business is doing everything possible to succeed? By using social media, of course!

If you still need to take advantage of Social Media Marketing for your business, here are 6 reasons you should.

Brand awareness – Advantages of Social Media Marketing For Your Business

The first steps to driving performance-marketing goals, such as leads and sales. Those who already have purchased your product or used your service will naturally tell their family and friends. But making more people aware of your brand who don’t know that they need your business yet by having established social accounts and followers is what’s most important. These days consumers are looking even more at the reviews of others and what influencers have to say.

More Traffic

The more people see your site, the more potential customers you will have. Now that more people are following your business on social accounts, you have to tell them where you want them to go. Whether consumers call you or are directed to your website is up to you. Those consumers become the number of opportunities and lead for your business.

Affordability – Advantages of Social Media Marketing For Your Business

Creating social media accounts costs nothing to set up. The real costs to your business are the time and resources needed to create and grow those accounts and sites. Whether you have a large or small budget, unlike traditional advertising, you aren’t locked into something you can’t afford. Social media ads can run for as low as $5 a day!

Increased Brand Loyalty

Building brand loyalty drives growth. New customers who purchase your products or service become ‘brand loyal’ and will become repeat customers. With 65% of revenue coming from repeat consumers for most businesses, those “brand loyal” consumers recommend you to their peers and become free ambassadors for your products in the real world.

Understanding Target Customers’ Interests – Advantages of Social Media Marketing For Your Business

Knowing your target consumer’s interests allows you to reach them effectively. You can do this by monitoring their social conversations around certain topics. This can help you understand what’s important to your audience while identifying trends and keywords they’re following to better help you address consumers’ pain points.

Can Help You Do Competitor Research: Almost everyone is on social media.

Identifying your competitors and their social media strategy can help you shape your own. If they are solving a consumer’s pain point that you might not have thought of, you could change your strategy. You can do this by closely monitoring their social media profiles and analyzing what type of content they post. You can even use different analytic tools to see how you and your competitors compare.

 

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. A better connection with the audience will lead you to more loyal customers, thus, putting you ahead of your business game and leaving your competition way behind. Being a business in this digital era can be greatly beneficial if this opportunity is used to the fullest!

Why The AD Leaf?

If you need help figuring out where to start, here at The AD Leaf Marketing Firm, we have a team of experts ready to assist you with your Social Media Marketing Strategy tailored to your business. You can call us at 321-255-0900 or fill out our contact form! We can’t wait to help you grow your business!

The Pitfalls of a Bad Logo Design

Posted on | by Brian J Wallace
Graphic Design
The Pitfalls of a Bad Logo Design
The Pitfalls of a Bad Logo Design

 

Everyone has a face, and that face, whether fair or not, is the first step to gaining trust. So we shave, cleanse, and smile to put our best foot forward to build loving, trusting relationships. The same should be brought into your business utilizing graphic design. However, what exactly is a logo and or trademark? Who is a trusted source to bring a face to your company? No matter your product or company size, a bad logo is the most expensive asset you could ever obtain. A poorly designed brand or logo can make or break a company.

What comes to mind when I say Nike? The Swoosh. What comes to mind when I say McDonald’s? The golden arches. Even though I stated the singular name of the company, you unconsciously accepted both a trademark and a logo. As in the case of NIKE’s branding, the Swoosh is the trademark, and the lettering/typeface is the actual logo. The logo comes from the ancient Greek ‘Logos’ meaning word. As you can see in our modern society, the two have become almost interchangeable.

Many people, to their detriment, regard the logo as secondary in nature to the running of the business itself. They have an image of something they feel would properly represent themselves as an entity. A graphic designer takes the client’s good intentions and makes that message palatable and inviting across all platforms. Building trustworthy relationships between client and designer and client and their consumers. However, you might never see your business’s true value or highest potential until you trust a real designer to find the true motivation, direction, and audience behind the company.

Hiring the right designer or agency to market your company is important as a business owner.

A poorly rebranded logo or a bad logo can destroy a company. I tell my clients that if they have a poor logo that doesn’t properly convey the value of their business, everything their logo touches is a waste of money. Most people, in this case with little to no understanding of the issue, believe they just need to be put more in the spotlight, so they throw more money at the problem, not realizing they are plastering the problem to everyone on everything speeding up the demise of their company.

No matter how big or successful your company is, nothing is more expensive than a bad logo design. A logo or trademark that is simple, elegant, and projects the full spectrum of the value you provide is an investment that will allow you to focus and scale beyond your goals and not hinder you to the pages lost in chapter 11. You should run your business with the help of a seasoned, trusted marketing agency.

The AD Leaf Can Help!

Contact us today to help develop and implement any Graphic Design needs your business might need! Talk to one of our experts here at The AD Leaf by clicking here! To schedule a free consultation with our team, call us today at 321-255-0900.

Best Practices for Social Media Interaction

Posted on | by Brian J Wallace
Social Media
Best Practices for Social Media Interaction
Best Practices for Social Media Interaction

Social media gives businesses a unique opportunity to engage directly with their customers. But with this opportunity comes responsibility. Because social media moves so quickly, it can be easy for businesses to make missteps when responding to customer comments—missteps that can have major negative consequences. So, what are some best practices for social media interaction for responding to comments or any type of engagement? Keep reading on to find out!

Be Timely – Best Practices for Social Media Interaction

The first rule of thumb regarding social media engagement is to be timely. Customers expect businesses to respond quickly to their questions and concerns—preferably within 24 hours or less. Of course, this isn’t always possible, especially if you’re dealing with a high volume of comments. Try your best to get back to customers promptly, even if it’s just to let them know that you’ve seen their comments and are working on a response. 

Be Professional & Polite

When responding to comments, always maintain a professional and polite tone. This rule applies even if the customer is rude or critical—the customer is always right. Avoid getting defensive or attacking the customer in any way. If you can’t maintain a professional demeanor, it’s best to step away from the keyboard and return when you’ve calmed down. 

Never Ignore the Customer -Best Practices for Social Media Interaction

This is especially important if they have repeatedly reached out. It will only give them more incentive to post negative reviews about your business and deter potential clients. If multiple customers find themselves in similar situations and band together, it could spell disaster for your online presence.

Provide empathy  

We’ve all been victims of poor service before, and it is important to remember how a customer may feel. When customers complain, they often come with a complete backstory of the importance of the product they were ordering and how its tardiness/defectiveness has affected them. If you find yourself dealing with a customer like this, try to imagine if you were in their shoes and what you want to hear to make you feel better about the situation.

Take the Conversation Offline Whenever Possible

Generally speaking, it’s best to take sensitive conversations offline as soon as possible to avoid making things worse by accidentally saying something you shouldn’t. If a customer is airing grievances publicly, reach out privately (usually via direct message) and offer to continue the conversation there. This shows the customer that you’re committed to resolving the issue and are willing to take the time to do so privately. 

Handling social media comments can be tricky—but by following these best practices, you can ensure that your business is doing it right. Remember: be timely, professional & polite; never ignore a situation, show empathy, and take the conversation offline whenever possible. With these guidelines in mind, you’ll be sure to set your business up for success regarding social media engagement.

The AD Leaf Can Help!

Contact us today to help develop and implement a successful social media marketing campaign! Talk to one of our experts here at The AD Leaf by clicking here! To schedule a free consultation with our team, call us today at 321-255-0900.

SEO Melbourne FL | Search Engine Optimization Florida

South Florida SEO & Search Engine Optimization Florida – What Is SEO?

Posted on | by Brian J Wallace | 7 Comments on South Florida SEO & Search Engine Optimization Florida – What Is SEO?
Search Engine Optimization

South Florida SEO

Understanding our customer and client demographics helps us to be able to understand and develop an appropriate marketing strategy that communicates effectively with our target audience.

All of the younger generations, like Gen X, Gen Y, Millennials, Generation Z, and Generation Alpha, use Google and Amazon as their preferred method of searching for goods and services. The AD Leaf’s south Florida SEO services can help you reach this lucrative market. Users on Google use their search algorithm to scour the web with over 9 billion daily search queries.

South Florida SEO also serves as your digital marketing platform, allowing your business listing to rank via each search engine. 90% of all users who use search engines will find and select their goods and services from the first page of the search engines.

We are located and do SEO in Melbourne, FL. We work to ensure that all of your business information presented to the search engines is consistent across all public and digital mediums. It ensures that the information your customers and users see when searching for your goods and services via search engines is accurate. Your hours of operation, your business address, your telephone number, your email address, your website, and your customer reviews are all presented in a manner that may showcase your company in the best possible way for your potential customers.

Below is a list of demographics for all age groups:

Lost Generation

Greatest Generation

Silent Generation

Baby Boomers

Generation X

Millennials

Generation Z

Generation Alpha

Importance of South Florida SEO

Now that you understand what SEO does let’s talk about what SEO is. Search Engine search results are divided into 3 sections within the page. The Pay-Per-Click section is located at the top and far right of the page. This section is easily identified because each search result in this section is labeled as an “Ad.” The search engines provide the local search results section should you search for a city or town identifier when searching. This is also commonly referred to as the Maps section. The “Organic Section” is the search results that are located beneath the Google Map section if the Map section is there. Note that sometimes only organic results will be shown, and organic search results will be at the top. Users will typically select the Pay Per Click section about 30% of the time to find goods or services. The remaining 70% of the user selection process is directed toward the Organic search results, and if the search engine serves a Maps segment, the placement of the map will be the last section of choice. Get your website to page one with our custom-built SEO program today! For more information, this article by Forbes outlines why south Florida SEO is so critical in the modern age.

How many times have you Googled something only for the search engine to return a search result that was not accurate, Or maybe, that search was not relevant? Think about the long-standing impact that has on Google’s integrity. If users and people (Google’s Customers) experienced this problem each time they used Google’s search engine, then Google would lose its business. Businesses would stop advertising with Google, and the consequences would be devastating. Of course, Google does not want this to happen. That said, Google works very hard to ensure the results that its search engine pulls to the first page are the highest quality, the most accurate, and the most relevant for the users or Google’s customers.South Florida SEO

How to Plan for Cognitive Accessibility For Your Website?

Posted on | by Brian J Wallace
User Experience | , ,

 

How to Plan for Cognitive Accessibility For Your Website?

 

How to Plan for Cognitive Accessibility For Your Website and why its important as a business owner? Cognitive accessibility is the subject of assisting cognitive and learning disabilities that impact how they process information. Some symptoms that cognitive disorders can affect are a person’s perception, memory, language, attention, problem-solving, and comprehension (w3.org). Some examples of cognitive disabilities are:

  • Aphasia – Difficult speaking (finding words), writing, or understanding language.
  • Attention Deficit Hyperactive Disorder – Difficulty with focusing and keeping attention. 
  • Autism – May have difficulty understanding some communications or social interactions.
  • Dyslexia – Difficulty with recognizing letters or words.
  • Dyscalculia – Difficulty with recognizing numbers and symbols
  • Memory Loss – Difficulty with time, such as remembering past, present, and future events. (deque.com)

At this moment, the writer of this blog has one of these cognitive disabilities, and they struggle daily with all activities that require processing information. These disabilities are real, and because of the ADA, entities that conduct business online must provide solutions for these individuals. 

In previous blogs, I spoke about how accessibility is important for your website and that catering your web design to people who have auditory, visual, or hearing impairments can prevent you from infractions or boost your following. Let’s rehash this idea under a new lens; How does cognitive accessibility affect my website, and how can I plan for these users?

People with cognitive disabilities get distracted easily. Often, the process of taking in new information can be so daunting that they stop or pause focus on the task they are working on. 

For example, let’s say that a user with a cognitive disability wants to order a pizza online. If the instructions to order a pizza are all text-based, and the user has dyslexia, they would struggle to finish their order due to all the text. If there were too many options on the screen and the navigation of the pizza process was not organic, a person with ADHD could get lost and choose not to place an order. Whether a user is buying pizza or scheduling a service, any mishap is a loss on conversion and a sale. 

To prevent this from happening, we can limit options on the site by simplifying the site’s design and content in a less distracting or challenging way. Creating a simpler message increases the clarity for the user. Using common words and phrases rather than technical jargon and removing poor wording can help create a message that is more understandable to a user with a cognitive disability.

Another struggle that users with cognitive disabilities have is cognitive load. Sometimes the process of information can be too much for a user. There are three types of cognitive load:

  • Intrinsic load – is the inherent complexity or difficulty of the content itself.
  • Germane load – is the amount of concentration and mental effort required to learn the content.
  • Extraneous load – external distractions not directly related to the content.

How The AD Leaf can Help your Business Plan for Cognitive Accessibility For Your Website?

People with Autistic Spectrum Disorder report that visual effects and animations can be a source of frustration and distraction, increasing the extraneous load (tpgi.com). As developers, designers, and business owners, we must realize that unless our content caters to all audiences, it can obstruct a few. However, it doesn’t have to be this way. If you contact The AD Leaf Marketing Firm, we will work towards optimizing your website for ADA compliance. You can contact (321) 255 0900, info@theadleaf.com, or complete our contact form. We would love to become your trusted advisor for your business!

 

Source:

(WAI), W3C Web Accessibility Initiative. “Cognitive Accessibility at W3C.” Web Accessibility Initiative (WAI). Accessed October 11, 2022. 

Edwards, James. “The Impact of Motion Animation on Cognitive Disability.” TPGi, May 11, 2022. 

“An Introductory Guide to Understanding Cognitive Disabilities – Deque.” Accessed October 11, 2022. 

“Web Design Considerations for Cognitive Disabilities.” Web Design Considerations for Cognitive Disabilities | Accessibility Tips. Accessed October 11, 2022

people connecting

What is Marketing?

Posted on | by Brian J Wallace
Advertising, Marketing

Do you own or run a company? Do some people say you should market your business? But what is Marketing? 

It About Connecting

The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. What marketing is really about is connections. Connecting your brand, product, or service with an audience’s desires, wants, and needs. Marketing solves, provides answers, and can offer a promise. An effective promise will help you attract new customers, paving the way to increased sales, revenue, and profitability. However, be mindful of delivering on those promises. Missing the mark of false claims can quickly sever that connection. 

people connecting

The Gap

What is your business’s current state? How many clients or customers do you have? How widgets do you sell a week/month/quarter? What are your monthly sales? Step one in planning a marketing campaign is understanding your current state.

The next step is identifying what your desired future state is. How many clients or customers do you want or can handle? How many widgets would you like to sell? In 30/60/90/120 days? Desired monthly sales?  

The place between the current state and the future state is the gap. Marketing fills the gap, is the bridge from the current to the future. Marketing is not an expense. It’s an investment in the present and future growth of your business.

Investment and Not an Expense. 

a bridge connects

I often hear from businesses that they don’t “believe” in marketing or advertising. Well, did you know that marketing and advertising are not a religion? No, seriously, they are not 🙂 When you hear this, they really mean that they don’t believe it is an investment but rather an expense. Marketing is an investment. Including digital marketing: Ex. SEO, Google Ads, Social Media.  And what you put in is what you receive. And much like financial investments, it is something you have to let work and grow over time to achieve a meaningful yield. An expense is a line item on your balance sheet. Something you will probably look at with angst and find a way to reduce. An investment is an action and effort to realize gains. One is aligned with anxiety, and the other with hope—an investment in you, your employees, and the future of your business. When you see marketing as a growth vehicle for your business vs. another payment, you will start to see and enjoy results.

 

help to grow

The AD Leaf Can Help!

Contact us today to help develop and implement a successful campaign! Talk to one of our experts here at The AD Leaf! To schedule a free consultation with our team, call us today at 321-255-0900.

What is TikTok, and How Does it Work as a Search Engine?

Posted on | by Brian J Wallace
Marketing, Social Media

TikTok has exploded in popularity in recent years and is now one of the most downloaded apps in the world! So how does TikTok work as a search engine? Hint: Video optimization is key.

What is TikTok, and How Does it Work as a Search Engine?

Let’s start with the basics; TikTok is a social media app where users can share short videos of themselves. The app is owned by Chinese company ByteDance and was originally released in 2016. TikTok uses algorithms to surface videos that are likely to be popular with users. The app also uses personalized recommendations to show users new videos they might be interested in. As a result, TikTok is very good at helping users discover new content.

TikTok is also unique in allowing brands and businesses to advertise directly to users. For example, brands can run ads that appear between videos or sponsor specific videos that are featured prominently in the app. This makes TikTok an attractive option for businesses that want to reach a young, engaged audience.

In conclusion, TikTok is a social media app that is quickly gaining popularity all over the world. The app’s success is due in part to its innovative search engine, which helps users discover new and interesting videos. TikTok also offers businesses a unique way to reach potential customers through advertising.

How could TikTok rival Google in the future, and what are its advantages over Google?

TikTok has certain advantages over Google when it comes to video optimization. One advantage is that TikTok offers users a wider range of creative tools for editing and enhancing their videos. For example, users can add filters, special effects, and music to their videos and control their clips’ speed and playback order.

Those options allow users to create highly customized and engaging videos that are more likely to capture viewers’ attention. Additionally, TikTok’s algorithms are designed to surface the most popular and relevant videos to each user, which helps to ensure that users are always seeing fresh and relevant content. 

In contrast, Google’s algorithms prioritize paid advertising over organic content, meaning that users are more likely to see ads than interesting videos. This could change in the future, but for now, TikTok’s video optimization tools give it a significant advantage over Google.

What do experts think about TikTok’s potential to become a major search engine player?

Video is one of the most popular forms of content on the internet, and TikTok has quickly become a powerful player in the world of online video. Experts believe that TikTok has the potential to become a major search engine player due to its focus on video optimization. TikTok users are highly engaged, and the platform offers a variety of tools to help businesses reach their target audiences. 

In addition, TikTok’s algorithms are designed to promote fresh and relevant content, making it an ideal platform for businesses to showcase their products and services. While TikTok is still relatively new, its rapid growth and ongoing success suggest that it could soon become a major force in an online search.

Are there any risks associated with using TikTok as a search engine instead of Google or other established players?

Video optimization is the process of making as many people see sure your videos as possible, and when it comes to search engine optimization (SEO), TikTok is quickly becoming a major player.

Though it’s still relatively new, TikTok has already been downloaded more than 2 billion times and is used by more than 500 million people worldwide. But, as with any new platform, certain risks are associated with using TikTok as a search engine. For one, TikTok is not yet as established as Google or other established players in the SEO space. This means that there’s a greater chance your videos could get buried in the algorithm.

Additionally, TikTok is known for being a bit more light-hearted and fun-focused than other social media platforms. It may not be the best place to promote serious or complex topics. 

Finally, because TikTok is still growing and evolving, best practices for video optimization are constantly changing. This can make it difficult to keep up with the latest trends and ensure your videos are properly optimized. Despite these risks, TikTok offers a unique opportunity to reach a large and engaged audience. When used correctly, TikTok can be an incredibly powerful tool for driving traffic and growing your business. So, if you’re willing to do the work, TikTok could be a great addition to your SEO strategy.

How can businesses ensure users on TikTok see their content, and what are the best ways to use the platform for marketing purposes?

Video optimization is key to making sure users on TikTok see your content. To optimize your videos, start by choosing a catchy and descriptive title that accurately reflects the content of your video. Then, add tags that describe your video and make it easy for users to find. In addition, be sure to include a video description that gives users an idea of what your video is about. Finally, consider using paid promotion to reach a larger audience.

When used effectively, TikTok can be a powerful marketing tool that helps businesses reach a new and engaged audience.

TikTok and The AD Leaf – What is TikTok and How Does it Work as a Search Engine?

The AD Leaf Marketing Firm offers free TikTok Tutorials in Central Florida, and we are happy to schedule one for your business today. You can call us at 321-255-0900 or fill out our contact form for more information!

Why Videography is Important for Businesses

Posted on | by Brian J Wallace
Marketing, Videography

Why Videography is Important for Businesses? – Over the last year, the percentage of businesses that use videography has increased from 64% to 82%. Videography production is increasing and improving, and its position in the showcasing scene will significantly increase by the end of 2021. What matters most about videography is the perceived value it adds to your image. It is related to letting others know you exist and that you are only getting started. TikTok, for example, is a video-first stage continually flooding the commercial center, and its popularity demonstrates the growth of videography as a medium. 

A Facebook executive even predicted that by 2021, their foundation would have no message, only videography. That is one of the a’s strong points. In advertising, videography is crucial and persuasive. The basic answer is that people enjoy watching videography (Alers et al., 2015). We are more likely to be persuaded by someone in videography, thus showing increasingly choose to produce records for improvement. When all factors are considered, videography outperforms words and images. Separately, there are other reasons why videography creation is important for companies and their marketing nowadays. 

Videography is ideal for explaining your product or service:

In particular, for new businesses, videography may capture the attention and comprehension of your target audience in less than 3 minutes. Viewers who see videography retain 96% of the material, but only 11% after reading written text. Videography contains an appealing mix of pictures and sound to keep the viewer interested. 73% of customers would rather have videography explain an item or service to them than any other media. While they’re attracted, they’re learning about what you have to offer and how you might address their worries. It’s a shared advantage far more effective than written content: satisfaction with video promotions increases buy intent by 98% and brand relationship by 136%. Videography may also be used to directly add to offers.

Deals on videography increments:

Most of us know that over 51% of online users look for videography about a product or service before purchasing it. Advertisers who used videography creation increased their income 48% faster than non-video clients (D’Arma, 2011). Similarly, adding videography for your landing page might increase conversion rates by 20% or more. Something doesn’t stack up about a video that gives you extra energy and confidence: 38% of leaders who have visited an advertiser’s site have done so after viewing a promotional film. For certain people, videography is more easily locked in, and stronger commitment leads to more customer conversions.

Videography conveys a brand’s personality, culture, and ethos:

Your graphic assets are crucial. They provide an opportunity to display these items to your audience. Watching a video is the finest way to see what a brand can do creatively and what they ‘sound’ and ‘closely resemble. Awful sound is unforgivable for video viewers, with the main exception being virtual entertainment video material (Bixhorn, 2018). Try not to rely too much on audio alone for web-based entertainment, as 84% of Facebook video is watched without it. Today, videography production is the most reliable promotional resource you have. It’s adaptable, entertaining, energetic, practical, edible… and extremely shareable.

Conclusion – Why Videography is Important for Businesses:

According to the Review, data showed that recordings or videography helped firms increase brand awareness, traffic, and sales by 71%, 77%, and 43%, respectively. Videography is an excellent way to capture the attention of your target audience and convert them into customers. Videography will earn you some real money. An item film may increase the changes on your greeting page by 81%. Furthermore, regardless of the class, numerous organizations and groups have ensured that video operates marvelously. 

Benefits of Videography with The AD Leaf Marketing Firm

Are you looking forward to getting your video strategy started? Here at The AD Leaf Marketing Firm, we have a team of experts here ready to assist with creating the perfect plan for all your video needs. You can call The AD Leaf Marketing Firm at 321-255-0900 or fill out our contact form!

 

References

Alers, H., Redi, J. A., & Heynderickx, I. (2015). Quantifying the importance of preserving video quality in visually important regions at the expense of background content. Signal Processing: Image Communication, 32, 69–80. https://doi.org/10.1016/j.image.2015.01.006

Bixhorn, A. (2018). Five ways to ensure your video content meets your training requirements. Strategic HR Review, 17(1), 53–54. https://doi.org/10.1108/shr-10-2017-0071

D’Arma, A. (2011). Content Aggregation in the Age of Online Video: An Analysis of the Impact of Internet Distribution on the Television Business. Journal of Media Business Studies, 8(3), 1–17. https://doi.org/10.1080/16522354.2011.11073524

Why You Need a Brand Strategist

Posted on | by Brian J Wallace
Advertising

Brand Strategist may sound like a fluff position to you; in reality, it may be the most important person you hire for your company.

A Brand Strategist specializes in research, analysis, positioning, messaging, and developing an informed PR/marketing communications plan to effectively connect your company to your customers and build and further your brand equity. Strategists are the experts at seeing the big picture and generating results. Your Brand Strategist should be able to forecast your company’s future and position your company to benefit from it. Will this be a high-tech, high-growth, or high-value company? Your Brand Strategist is the strategic expert that can look at the overall state of your industry, the competition, your position in the industry, and other issues.

Brand equity is the commercial value derived from consumer perception of the brand rather than from the product or service itself. Your Brand Strategist has first-hand knowledge of the product or service. They know consumers, marketing and advertising, sales, distribution, and other key issues that determine the success of your brand. The Brand Strategist also possesses the ability to identify brand opportunities that would have a significant impact on your company and achieve strategic objectives.

What worked for your friend’s business may not work for yours.

No two businesses are the same. Even if you work in similar industries or have similar target customers, the same strategy should not be blindly applied. Can you imagine if Coca-Cola and Pepsi deployed the same brand strategy? Customers would likely be confused and turned off. The Brand Strategist has a critical role in determining, building, and protecting a brand’s unique image and positioning, as well as determining how these elements will be expressed (written, spoken, image, sound, etc.) in the strategic communications of your business. 

Not all of your customers are created equal.

As I mentioned, research with your target audience(s) is important. And, if you think your audiences are the same, think again. Your brand likely has several audiences – investors, customers, employees, etc. And, the message and strategy won’t be the same for them all. So, which audiences get a say? How do you filter through all the material to come up with one short, powerful statement that encapsulates the innate qualities of the company’s core philosophy? A core set of values can be distilled into a single sentence. Not all of your customers are created equal. 

Because you don’t ‘just need social media support.

For many brands, a presence on social media is essential. But, I wouldn’t recommend any brand prioritize social media before identifying their best brand message and strategy. The time to build this knowledge is BEFORE you need it. That’s when you should use your newfound intelligence to turn social media into a platform to test the tone, voice, and feel of messaging. Re-purpose the dull. Do you know why? Most people aren’t good at messaging. They aren’t good at copywriting. They think messaging = relaying information to the public. It’s NOT. It means how are you going to define who you are, what’s your unique value proposition, how are you going to inspire and motivate your audience, and what kind of experiences are you going to offer? “As a result, many clients don’t have the emotional connection to their brands because, you know, they’re just so busy, they don’t have time. 

You’re not a PR pro or marketing guru.

Nor are you expected to be! And the only thing you should DIY is your business’s core competency. Unless marketing or PR is in your background, it is not expected of you as a business owner to know everything inside and out about successfully marketing your business. That is why hiring a brand strategist to manage and ensure all marketing assets create the success you are looking for is essential. Did you know there are thousands of people currently operating as Brand Strategies?

Wherever your business is today – the beginning, two years in, five years in, or more – it’s never too late to invest in your brand! The most successful stories in the world all began with an investment in their “brand” and ensured their success. A Brand Strategist is a connector between marketing deliverables and success for your business. There are thousands of Brand Strategists throughout the United States, but The AD Leaf is ready to work with you and meet your goals today. Meet with our Brand Strategist,  Joleen Santos, to get started! (321) 255-0900.