Instagram and Facebook Updates At-A-Glance

Are you struggling to keep up with the changes that occur on social media platforms almost daily? Algorithms are updated routinely, new features are tested out in select locations or industries on a regular basis, ad targeting options seem to change weekly; it can be a lot for a business owner to keep up with, especially since social media is just one part of a successful digital marketing strategy. That’s where we come in. Having an agency at your disposal who stays at the forefront of trends and breakthroughs in the industry is vital for an effective and successful digital presence and overall marketing strategy. Today we’re going to catch you up on the latest changes with a quick overview so you can get back to running your business and we’re also going to give you a little sneak preview of some changes that may be coming in the near future. 

 

Facebook


Top Fans and Exclusive Content

For Facebook pages with over 10,000 followers, you can exclusively target your followers who engage the most with your content now. These users receive ‘Top Fan’ badges and everytime they comment on your content the badge is displayed by their name. You can publish organic content that only ‘Top Fans’ can see on your page enabling you to test new campaigns with your most engaged audience members before rolling it out to everyone or provide special offers or exclusive information to your most loyal fans. 

Mobile Content Gets Compressed

Last month, Facebook updated the layout of the mobile experience for users by changing the aspect ratio on screens from 2:3 to 4:5 and reducing the number of text lines shown from 7 to 3. This means any text past the 3 line limit will be hidden and users will need to click see more to read the rest. This just means it’s even more important than ever to hook them with those first few lines. 

Update to Facebook’s Terms of Service

With all the media buzz around privacy and Facebook’s lack of transparency around user information and security, the social media platform has updated its terms of service to include things like details on how they make profits, information on content removal and intellectual property and more. You can read them all here.  This change was put in place to offer a more straightforward and transparent relationship with users. 

Cracking Down on Health Claims 

If you’re in the health and wellness space you will be especially interested in this one. Facebook has begun ‘downranking’ posts that talk about sensationalized treatments such as magic pills to get instant results or DIY ideas for losing weight that are dangerous. The key here is ‘sensationalized’ phrases. As usual, Facebook does not release details on algorithm changes so the exact phrases being targeted are unknown. Stick to medically proven health and wellness content and you should not be affected. 

 

Instagram 


Desktop Publishing Abilities 

In the past, the only way to work on Instagram was through third party software or through the mobile application itself. That means marketers and business owners could only use Instagram through their mobile devices. Most busy business owners and marketers take time to sit down at their desktops to do this type of work in depth. Now, thanks to the Creator Studio in Facebook, Instagram photos and videos can be posted to the platform along with the ability to check and respond to messages. This will save time for so many and as you know time = money!

Ad Placements Now Available in Explore 

If you’re not a heavy Instagram users you may not know about the explore tab. This is a place on Instagram where the platform shows you content you are likely to be interested in based on your behavior and actions taken in the app. So if you love watching cat videos, your explore feed may feature lots of pics and videos of cats. It’s usually got a good mix of things and in the past did not allow for ad placements. This is great news for business owners and marketers as it’s a brand new space to promote your content. 

Study Claims Instagram Engagement is Down Platform Wide

According to a study of 1.4 million Instagram posts by consulting firm Trust Insights, the average number of interactions on Instagram is down 18% from the beginning of the year. The study notes that brands as well as individual influencers are feeling the pain of dropping engagement rates and are still looking into what the potential cause could be. 

 

What’s Coming Next?


Facebook and Instagram Likes May Disappear 

Are you obsessed with comparing how many likes your posts get compared to others? Facebook and Instagram are testing hiding that feature from you in select countries. You’ll still be able to see your own likes but you won’t be able to see anyone else’s if they decide to roll this feature out permanently and in the United States. 

 

To stay up to date on all the changes being rolled out on your favorite social media platforms be sure to check back on our blog for future updates and join our newsletter list to get the latest and greatest information sent right to your inbox. If you want to learn more about how our agency can help you define and deploy a digital marketing strategy to include web development, SEO, content marketing and social media marketing, give us a call today at 321-255-0900 or email us at info@theadleaf.com

 

Social Media Dictionary

Social Media Dictionary

Even if you are familiar with social media, the concepts and keywords surrounding these platforms are constantly evolving. It can be an intimidating process to make the transition from personal social media use to using social media for your business. We created this list of common social media keywords and their meaning in our “Social Media Dictionary” to help better prepare you to embark on your social media marketing journey.  

First we will look into each platforms and some of the concepts that are unique to each one.

 

Facebook: Facebook is a mobile application and online social networking platform with various ways to interact and share with others.

Facebook Business Manager: is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place, without sharing login information or being connected to their coworkers on Facebook.

Facebook Marketplace: This is the classified section of Facebook. People can share ads and post pictures of products or services they are selling for targeted buyers.

Groups: Like-minded individuals can come together over a shared interest. These can be anything from local support meetups, family reunions, school alumni, or activists’ groups. You name it, there is probably a group for it. Admin rules are also listed as a guide for required behavior to stay in the group. The admins do have the power to ban those that violate their terms. Be aware of their policies especially when attempting to advertise in them.

Events: Make an event public and invite followers and track those that will be attending.

Facebook Page Roles: On Facebook Business Pages, owners can assign staff, marketers, friends or family to have access to their page. This will be found in the setting section of the page. There are different levels of management access you can assign under the following categories: Admin, Editor, Moderator, Advertiser, and Analyst.

Facebook Admin: The most important role. Admin can create and delete posts, send messages via the page, respond to and delete comments and posts to the page, remove and ban people from the page,create ads, view page Insights (analytics about the page), and see who published as the page.

Facebook Insights: This is where you can track the current analytics and metrics regarding your page, posts, and promotions.

Facebook Boosted Post: Boosted posts are ads you create from posts on your Facebook Page. Boosting a post may help you get more people to react, share and comment on it. You may also reach new people who are likely interested in your Page or business, but don’t currently follow you. Boosted posts are not the same as promoted posts or Facebook Ads.

Facebook Ads: Facebook ads can be as straightforward or complex as you would like. Create and run campaigns using simple self-serve tools, and track their performance delivery. With over two billion users, you can customize your audience and find those you think will be most interested in your products or services.

Instagram: Instagram is a mobile application and online photo and short video sharing social networking platform.

Instagram Story: A story is a feature that lets users post photos and videos that vanish after 24 hours. Similar to Snapchat, the photos and videos shared in your Instagram Story only visible during that 24 hour period, they will show up at the top of the app in a circle for your followers to see and engage with.

Direct Message (DM): Messages on Instagram for users to privately interact with one another.

Influencer: A social media user with a significant audience who can drive awareness about a trend, topic, company, or product. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. Successful influencer strategies usually involve the coordination of an organization’s marketing, customer service, and public relations teams.

Pinterest: A visual organizer for saving and sharing links to sites and other media you like, also known as Pins. Pins are represented by an image and description of your choosing and organized into collections called Pinboards. Pinterest users can share their Pins with others, or Repin pictures they liked from other users. Think of Pinterest as a virtual scrapbook, or a bookmarks page with pictures.

Repins: The number of times someone saved your Pin to one of their boards. Repins are how Pins are shared across Pinterest.

Pin: Favorite links stored on Pinterest. Every Pin is made up of a picture and a description given by the user; when clicked, a Pin direct users to the source URL of the image. Other users can like or Repin your Pins. Users can also organize Pins by theme or event into visual collections.

Pin Board: A collection of Pins on Pinterest. A Pinboard can be organized by any theme and can either be private or public. Some examples of Pinboards: Hairstyles, Interior Design, Recipes, Man Caves/She Sheds, and DIY Weddings.

Twitter: Twitter is an online news and social networking site where people communicate in short, 140 character limit messages or tweets.

Hashtags: Hashtags are converted to searchable hyperlinks that will show posts using it. It helps to track keywords and topics that are trending. Most commonly used on Twitter and Instagram.

@Replies: When a fan sends a Tweet directly by using your brand handle at the beginning of the Tweet. This will only show up in your feed, and the feeds of users who follow you both. Example: “@SimplyMeasured Your Reports Rock!”

Retweets: When a fan directly shares your brand message with their audience. Example: “RT @SimplyMeasured: We’ve made some great updates to our Twitter Account Report. Check it out!”

Mentions: When a user includes your brand hand, but not as a direct @Reply. Example: “I really love that @SimplyMeasured charts are dynamic within Excel!”

Pinned Tweet: A tweet that has been pinned to the top a Twitter profile page. Pinning a tweet is a great way to feature an important announcement. If your tweets are public, anyone who views your profile page will see the tweet.

LinkedIn: LinkedIn is a social network for the business community. The online site is a place for professionals to connect with past and current colleagues, increase their number of business connections, network within their industry, discuss business ideas, search for jobs and look for new hires.

LinkedIn endorsement: A connection’s recognition of another person’s skill, such as Content Marketing, Web Programming, or Cake Baking. Endorsements, a form of social proof, boost your credibility through third-party confirmation that you actually have the skills you say you have. Users can endorse the skills of only their first-degree LinkedIn connections.

LinkedIn recommendation:A written compliment from a connection that you can display on your LinkedIn profile to impress hiring managers, potential clients, and the 428 conference attendees you carpet bombed with your business card. There’s no limit to how many recommendations you can give or request, but remember that the most authentic recommendations come from people that you’ve actually worked with. If you receive a lackluster recommendation that you would rather not display, you can easily hide it from your profile. You can also edit, remove, or hide recommendations of your own LinkedIn connections any time.

 

Words that are important to us:

Collaborative: We encourage constant collaboration between you and your social media team at The AD Leaf. This means sending us real photos of your business, staff, store, or lifestyle photos of your products. The more you share and provide feedback, the more successful you will be. You are a professional in your field and we are professionals in social media marketing and the combination of the two creates growth and results.

Authentic: Authenticity is when your social media reflects who you truly are. Social media was created to establish real human connections. This will be the vibe/tone that you are communicating on social media. Do you want to come across as a serious and informative professional? Or humorous and light-hearted? When you actively collaborate, we can capture your authenticity more successfully to achieve your desired results.

Branding: What are the colors, symbol, logo, and visual concepts that you want to be the voice of your company? Our goal is to work with you to answer these questions that you might not have asked yourself before. When you establish a strong recognizable brand, it will create a relationship, loyalty, and help expand your following.

Lifestyle Images: Lifestyle photos are aimed to capture people interacting or using your products in a natural way. These include events, milestones, and various activities that visualize authentic human interactions.

Adjacent Content: Adjacent posts encompass content that includes your industry’s relevant news and/or blog articles. These are used to keep your followers informed on your industry’s trends and to show that you are knowledgeable and connected to other professionals/businesses that share a similar message.

Evergreen Content: Evergreen content describes the social posts that do not expire that you can reuse and share at any time. You are gaining new followers all the time, so something that might be older to you is new to them. Plus, the organic reach can be as low as 2% so even your current followers may not have seen it the first time it has been published.

Metrics: Metrics/Analytics encompass the numbers that are affiliated with your page and content performance. They allow us to measure insights to gather an understanding of fluctuations and growth of your pages. These measurements help us to understand what your following engages with and how many people the page has reached. We use these to strategize our approach for success.

Reach: Reach is the number of people who saw any of your page posts. Reach can be broken down into people who saw your posts with or without advertising (paid or organic posts). Reach is the number of people who received impressions (definition below) of a Page post. Reach might be less than impressions since one person can make multiple impressions.

Impressions: Impressions are the number of times a post from your Page is displayed or seen, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.

Engagement: Engagement is the total number of times a user has interacted with a post. This is the sum of shares, likes, comments, and various platform specific interactions from users on the platform with your content.

Organic: Organic doesn’t only apply to produce. It means those you reach through social media without spending on advertising.

So you might be thinking to yourself, “this is not in my wheelhouse”. Lucky for you, The AD Leaf Marketing Firm is here to help. We customize and curate your pages and content while including all your preferences. We are here to help your business grow, increase your digital representation, build positive reputation, and a loyal following. Representing the business on social media can be an essential piece of your marketing puzzle and is not something you would want falling to the wayside. For more information about our social media dictionary and social media marketing solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.