Why Your Business Needs a Content Calendar

When you are a small business owner, making sure that you plan out your website or social media content ahead of time is crucial. However, what is arguably even more crucial than this is making sure you are posting these pieces of content at the right times. That is why creating a content calendar should be a priority for your content and social media marketing. 

Thankfully, we are here to make this process just a little bit more simplified. Here is the ultimate quick-start guide to creating the right content calendar for you and your business.

What Exactly is a Content Calendar?

You might already be slightly familiar with the concept of a content calendar, just under a different name: an editorial calendar. It is a calendar that lays out all of your upcoming content over the next week or month, depending on the layout of the calendar. Any type of content that you and your business are planning to post or promote can go on this calendar. This will help you stay on track and be looking ahead to any upcoming holidays, ensuring you have plenty of time to plan out specific promotions or events. 

Benefits of a Content Calendar 

Creating a content calendar for your website or social media content can lift a lot of weight off of your shoulders. This is because you will be able to see all of your planned content in one space, organizing both your workspace and your hard-drive at the same time. Another benefit is that content calendars are able to be readjusted to more easily accommodate your target audience’s attention and online presence; after all, your content will only be able to succeed if your audience is able to actually see it.

You are also able to post more consistently with a content calendar. This is because you can customize your calendar to make sure you are hitting the best days and times for audience engagement. Not only that, but you are also able to plan more efficiently for holidays and special events. For example, you can plan your Fourth of July celebration post or commemoration of a relevant national day for your business well ahead of time.

How The AD Leaf Can Help

Our Content Marketing and Social Media Marketing programs can help you create the best content calendar for your business. We will analyze your customers’ and audiences’ behaviors to best determine what, when, and where to post. From there, we can create the perfect content for your business. Give us a call at 321-255-0900 for more information on how The AD Leaf can help you create an amazing content calendar.

Develop Your Content Marketing Strategy in Five Easy Steps

When you are a small business owner that offers specific services, making sure that you have enough content is crucial. That is where content marketing comes into play. There are a lot of different options for content marketing for your business, so choosing what types to use to promote your business can be difficult. Here is the ultimate guide for drafting the perfect content marketing strategy for your business.

Why Content Marketing Matters

In order to determine the strategy of content marketing is best for you and your business, you need to understand the importance of content marketing as a whole. Here are some great reasons why content marketing is crucial for the success of a company:

  • It builds trust between the customer and the company
    • The more information you publish on your website, the more transparent your business is. 
  • It can help you stand out against your competitors
    • Unique content can attract both new and encourage repeat customers to utilize the services or products you offer.
  • It will help improve your Search Engine rankings
    • When combined with our SEO tactics, your content can be optimized to appear on on the first page of a search engine depending on what keywords you’re focusing on
  • It increases awareness for your company’s brand
    • A company with a consistent active online presence is more likely to attract customers.
  • Customers can make a more informed decision about your services
    • If a customer or client is unfamiliar with your line of work, the information given on your website through content marketing.

How to Develop Your Content Marketing Strategy

Trying to draft out an idea for your content marketing strategy can be difficult. However, you do not have to sort through it all alone. The AD Leaf Marketing Firm’s team of content marketers can help you develop the best plan for you and your business, whether it is just updating your current service pages or creating an entirely new campaign. We have gathered some of the most essential tips for you to use when coming up with your content marketing strategy, along with some questions to help you have a better understanding of your strategy:

  • Have a clear mission on what you want to do
    • What is the message that you are trying to send with your content? 
    • Why should customers choose you over your competitors?
  • Understand your target audience
    • Are there any patterns in your customers’ demographics?
    • Where are your main audiences getting their content and information from?
  • Research different content types
    • Which platforms would best reach your audiences?
    • Beyond blogs and videos, what types of content can make you stand out?
  • Draft up content ahead of time
    • What are the things you want to promote right now?
    • What is important to the audience that relates to you and your business?
  • Post your content
    • Are there specific dates or times that you find the audience is more receptive to content?
    • Is the content still relevant?

Why The AD Leaf

Although this is a great starting point for getting an idea for your content marketing strategy, actually executing your campaigns can be stressful. That is why the team at The AD Leaf Marketing Firm is here to help. We can help you sort out your strategy to make it work for you and your business. Give us a call today for more information on how we can optimize your content marketing strategy.

Three Ways to Improve Your Website Content Writing

Writing engaging website copy can be a bit difficult for even the most seasoned professionals. However, it does not have to be this way. Here are some great tips to get you started on writing professional copy that will catch the eye of any client.

One: Check Out These Content Marketing Podcasts

Over the past couple of years, podcasts have taken the world by storm. There are podcasts for virtually every topic and every industry. The content marketing world is no exception, as there are a number of different marketing podcasts on the Internet. Want to begin listening to some content marketing podcasts but do not know where to start? The AD Leaf has compiled a list of some of the best podcasts on the market. These podcasts can help you with a number of different content marketing roadblocks, such as breaking out of your creative rut and learning about new industry tools.

  • Marketing Over Coffee
    • If you are interested in listening to a content marketing podcast but prefer a more conversational and relaxed tone, check out Marketing Over Coffee. Hosted by John Wall and Christopher Penn, current topics and events are discussed in simple terms that are easy to understand.
  • The Copyblogger Podcast
    • Copyblogger is one of the best content marketing resources in the industry, so it is no surprise that their podcast is just as informative. Hosted by Tim Stoddart and Darrell Versterfelt, this podcast gives professionals the best tips and tricks to succeed in all forms of marketing.
  • Marketing School – Digital Marketing and Online Marketing Tips
    • Eric Siu and Neil Patel are some of the most well-known names in the content marketing industry, so you do not want to miss this podcast. The two discuss the current trends and tools.
  • Online Marketing Made Easy with Amy Portfield
    • Perhaps one of the most knowledgable podcasts currently airing, Amy Portfield’s weekly podcast gives essential information on how to succeed in the content marketing industry. This podcast is one of the best to listen to if you are just entering the industry, as well.

Two: Review Your Competitor’s Websites and Build a Strategy

Who said that imitation was not the highest form of flattery? It should obviously be said that plagiarism is highly frowned upon and can land you and your business in some hot legal trouble. That being said, that does not mean that you cannot do your research.

The marketing industry is extremely flexible and constantly introducing new methods to engage clients. It is important to keep up with these developments because they might significantly help you with potential client outreach and customer engagement. Take notice of the strategies your competitors are utilizing for their own outreach. Do they appear to be working? 

Three: Take the Time to Understand Who Your Target Audience Is

The key to understanding your target audience is analyzing your client list. Are there any patterns that you see? These simple patterns in age and gender can help you determine a very general understanding of your target audience. 

That being said, it is important to develop your understanding of your target audience further than just the bare minimum of demographics. One way to determine your more specific demographics is to send out a survey to current or prospective customers on your email lists. Once you have collected most if not all of the surveys then you can analyze your target audience in a more analytical way.

Contact Us

We know that it takes a lot to stay on top of the different ways you can improve your website content and content marketing in general. That is why The AD Leaf Marketing LLC is here to help. Our team of expert content marketers will help you determine the best course of action for your marketing strategies. Call us at 321-255-0900 for more information.

Making Creative Content with Results

Content marketing is a tried and true method of grabbing your audience’s attention. However, this has its downfalls because you have to compete against your peers. You want your content and blogging to stand out. 

This is why giving your content a creative spin is so important. There are a number of ways you can help your content give an extra twist.

Decide What You Want to Market

Before you get into the nitty-gritty of making your content, you first need to decide what exactly you want to market. Perhaps you have a new service you want to announce to your customers, or maybe you just want to amplify a service most of your customers did not know you offered. Whatever it is that you want to market, make sure that your marketing focuses on this product or service. You want to make sure that its usefulness and benefits are still the main focus.

Define Your Audience

You want to make sure that both the concept you are marketing and the marketing you plan to execute revolves around your target audience. Who do you believe will benefit the most from this product or service? 

For example, if you are a roofing company that wants to market your shingle repair services, you want to market yourself towards homeowners. If you want to go further, you may want to research online search trends to see further demographics who might be interested in your services, such as gender and age.

Types of Creative Content

Now that you have decided what to market and who to market to, here is the fun part: deciding how to creatively market your product or service. There are some different methods and mediums you and your business can utilize. Here are just a few:

  • Videos
  • Blogs
  • Electronic media
  • Print media
  • Infographics
  • Social media

We will be walking through the benefits of using these types of creative content for your marketing, as well as why you should choose The AD Leaf for whatever creative content production you decide upon. 

Videos for Content Marketing

Videos are great for easygoing and quick bites of information. Your customers can use these videos to gain a basic knowledge of your service or product. Furthermore, videos can be easily accessible to your consumers, as they are easy to share onto multiple platforms. The AD Leaf can help you create the perfect marketing videos using the best equipment and software on the market.

Blogs for Content Marketing

Blogs are perfect for customers who want a more in-depth and intimate explanation of your services and products. They are also a great way for your audience to get to know your business on a personal level through blog posts on your employees and your company’s culture. The AD Leaf’s team of content marketers will be able to guide you through the blog-writing process in an easy and efficient way.

Electronic Media for Content Marketing

Electronic media marketing can apply to anything from television advertisements to email marketing. This can result in new customers finding out about your services or products and older customers coming back to you for repeat results. Whatever your electronic media marketing needs are, The AD Leaf’s team of experts will help you decide what is the best course of action for your company.

Print Media for Content Marketing

Even in an environment populated by digital media, print media marketing is far from dead. Print advertisements are more flexible to promote, as you are able to choose where you want to publish your advertisements. The AD Leaf will help you determine the right course of action for your print media to make sure you are reached to as many potential customers as possible. 

Infographics for Content Marketing

For people who want the basics of your business and products, infographics are a great way to share your information. The effectiveness of infographics has been scientifically tested, with researchers at Thermopylae Sciences and Technology discovering that people “[process] images 60,000 times faster than text”. With this in mind, let The AD Leaf help you condense your important information into an easy-to-digest infographic with our graphic design

Social Media for Content Marketing

Finally, social media is perhaps the biggest source of creative content marketing on the market at the moment. It is so effective because you can create your own campaigns centered around your service or product while also promoting your other campaigns; for example, linking your blog post on a social media site can increase traffic towards that blog post. The AD Leaf can help you create the perfect social media strategy for you and your business.

Contact Us

Here at The AD Leaf, we are committed to providing you with the best and highest quality services possible for your business. We specialize in various different types of marketing, from video production to social media. Call us at 321-255-0900 or visit our website to schedule an appointment today.

What is the Difference Between Content Marketing and SEO?

Whenever you open up your internet browser, what is the very first thing you do? Well, you conventionally start by searching for a topic of your choosing up in the search bar, correct? We can all admit that many consumers in today’s society, in particular, are looking to build some sort of a trusting relationship with their search engine so that in turn, they will be able to receive the most accurate information as well as reviews. This is essentially why Content Marketing and Search Engine Optimization are both necessary for going forward. They are the marketing tools that maintain those routines in today’s society.  However, these two methods have changed drastically over the past couple of years which is why we need to first break them both down to ultimately understand the bigger picture. 

Search Engine Optimization:

Search Engine Optimization, which is also abbreviated to be “SEO”, is a specific method that furthers a search engine’s ability to rank and categorize different client’s websites. We know what you’re thinking. What’s the point? There are so many websites to choose from! (There are literally 1 trillion websites to choose from) The great thing about Search Engine Optimization is that it narrows an individual’s search down to the point where your website could get ranked even higher than millions of other sites! Over the course of the past few years, however, Search Engine Optimization has changed dramatically. So you may be wondering, why is it still important to incorporate SEO into your writing? When’s the last time to clicked past Page 1 on Google? Probably never. Imagine if your business could potentially be on the 1st page. Usually, the way this is achieved however is through keyword-rich titles, words, and copy which many SEO specialists believe will effectively optimize your site for the search engine.

Content Marketing:

“Traditional marketing talks to people. Content marketing talks with them” was said by Doug Kessler who was trying to best explain how besides rankings, meaningful conversations and relationships need to be developed so that people are basically more engaged with what they are reading. To that point, Content Marketing is basically all about guiding the audience when they review a website through written content that the audience themselves will actually find intriguing including blog posts, infographics, guides, etc. Content Marketing has become very popular today because connections and digital marketing have both in some way intertwined. Instead of companies using outbound marketing strategies, Content Marketing can help companies boost conversions, create a sense of community around a specific brand, but also build a vigorous relationship between the consumer but also the business. 

The Overlap

Many people nowadays believe that Content Marketing and SEO must be disunited, but this is not always the case! They do in fact work well together and here’s why. If we look from the viewpoint of an SEO specialist, Search Engine Optimization is basically the method that makes the big demands meaning that they show the audience what they are looking for in particular. Now, this is why Content Marketing needs to come into play. With the help of Content Marketing, the fulfillment of those demands can actually occur as the audience can now be constantly guided with satisfying information that will hopefully make them eager to reach out to the business or company. The main message we’re trying to get at here is that sometimes in order to enforce successful Content Marketing onto a page, sometimes SEO has to be incorporated (and vice-versa) as you need verbiage but also lots of substance. At the end of the day, it is great if you are able to combine both Search Engine Optimization as well as Content Marketing. By using a “hand and hand approach”, an effective integrated digital marketing plan can be produced so that both the reach and the visibility of the content are produced thus resulting in the ultimate satisfaction for your client. 

Still Need Help With This?

At the AD Leaf, we have an expert team of both SEO specialists and Content Marketers that understand exactly how to fill out a service page with great original content but at the same utilize keywords in order to enhance your website. More than anyone, our team actually dives into the writing before the client does. 

If your website needs additional updates or even needs to be restructured/rewritten you can give us a call at 321-255-0900 or email us at info@theadleaf.com in order to set up a consultation appointment. We promise you we can help you understand why updating your website with content is the key to success. We look forward to helping you in whatever way we can!

How Content Marketing Makes Your Website Look Better

Imagine you are a customer looking for an HVAC service. Your AC is starting to make weird noises and when you walk over to it you notice an odd smell. Previous experiences with AC units tells you that water is trapped somewhere beneath creating mildew and potentially bigger issues. You want to fix the problem but you have no idea how to do it yourself so you seek out someone more qualified to do this.

Thanks to your general knowledge of HVAC you feel that you have a pretty good idea of what a good HVAC company will look like. So you go on Google and look up “AC Repair” and begin to browse. You find two in your area with positive reviews and need to pick between the two. One of the websites is extremely busy. There is a lot going on throughout it and finding information is kind of a chore. On top of this the information you can find is scarce.

On the other hand you have a second website that is not only far easier to navigate, but has plenty of info about their HVAC services. In fact, every single web page they have is full of content telling you how great their service is. They even have an entire page dedicated to the exact problem you are dealing with right now.

Of these two websites which company are you more likely to seek out the service of? More than likely it is going to be the services of the website that is full of content and even managed to address the exact problem you are having. This is an example of the edge that having great content marketing on your website can do for you. The better your content marketing, the better your website looks.

How to achieve great content marketing

The path to great content marketing is something that sounds far more simple than it is and it is to make sure your website has as much content as possible and be sure that content is at high quality. When someone is seeking out a service they are going to look for someone that not only sounds qualified but plays the look of it as well.

Consider your website to be the first impression that you ever give a customer. If that first impression is related to having a difficult time finding the information they are seeking, a lack of information from what they do find, and a complete disregard for the user experience then that is going to put you at an immediate disadvantage. You want a website that will draw the user into your website not push them away from you.

One way to draw them in is to feature plenty of information for them to consume. Let’s go back to the HVAC example. If someone is seeking out an HVAC service then they are going to want plenty of information on what services you provide for your HVAC service such as AC Repair and AC Maintenance, but if you live somewhere that has harsh winters then you will want pages that also showcase Furnace repair, installation, and maintenance.

Identify who you are trying to appeal to. Most HVAC companies apply their services to both residential properties and commercial properties, but if you are a company that focuses in only one area then you will want to showcase that. Especially if you are a business that provides a service meant to sell to other businesses.

So make your website show this from the start through your content. If you are someone that specializes in working with other businesses then the user should be able to see this as soon as they start looking through your service pages. Alternatively if you are someone that really wants to focus on residential customers then that is who your content should be driven towards. If you want to have both then do your best to show that you offer an even amount of services for both.

Should my content for commercial and residential be separate?

Absolutely, yes. Even if the service you are providing is similar, let’s use HVAC as an example again, there are going to be major differences in how you approach your potential customer base. If you are offering an HVAC service then residential customers may be more comfortable knowing that you are someone that is very clean and timely. You show up at the times requested and they do not need to call you back once the service has been complete. They want confirmation you are friendly and someone that can be trusted. This is their home you are working on after all.

A commercial business on the other hand you will be working with completely different HVAC units. Likely larger, more complicated, and in need of maintenance more often. They want to know that you are qualified to get the job done, can do so quickly, and offer a rate that the commercial business considers fair. There are similarities to the residential job, such as being able to perform the job in a timely manner, but the key points that may make them take on your service will be different

Keeping the two separated is a good way of making sure you show your best self to each potential customer base. Showing this through your content is a great way for the user to see that you understand the different needs of different people.

Need help with this? Contact The AD Leaf

Does all of this sound like a lot of work that you don’t have time for? Yes you want your website to be better but you are a busy person that does not know the first thing about content marketing. Well those of us at The AD Leaf would be happy to help you.

We love turning websites into the best they can be with the best content possible. Call us at 321-255-0900, email us to @info@theadleaf.com, or use our contact page and set up a consultation. We will be happy to explain to you how we can give you the best possible content marketing and take your website from good to great. 

When Was The Last Time You Reviewed Your Website Content?

With the COVID-19 pandemic impacting the entire world it can be difficult to think about the contents of your website. If you are a business you’re likely more worried about staying afloat, keeping everything running as status quo as possible, or maybe even re-opening.

However, as the world begins to slowly re-open, and many businesses open their doors again it might be the perfect time to take a look at your website and review it. Go through your pages and make sure they are updated. Give yourself some time to make sure everything is up to date and that your website is filled to the brim with content.

You might be asking yourself why any of this is important. Well, the fact of the matter is that in today’s day and age of Google, having a website full of updated content is imperative to success. The more people who see your website are the more people who will see your business. This means more customers.

What is it that makes this successful though? Why is having a website full of updated content good for your business? Well let us start with where it always seems to begin with content marketing and that’s SEO.

Content=positive SEO

While understanding the analytics of SEO and Google is difficult, we know that ranking well on it typically leads to more success for businesses. The better you’re doing in SEO the more likely it is people searching for your service will stumble upon your business and if they’re searching for your business that likely means they want to use your business.

If you have not reviewed your website in awhile you should go through and see if there are any pages that seem particularly empty or bland. If you’re an Italian restaurant, and your website has a page about what makes your style of Italian special, consider looking at your word count. If it is anything below 800 then you are likely not giving yourself a fair shot on SEO.

The more content on your website the better you are going to do with SEO. Now, this does not mean to just start stacking your website with service pages and call it a day. You need pages that are filled with words and meaningful content that search engines like Google will give preference to.

Keep content updated

It’s good to just have your content up to date every once in a while. Maybe there’s a service on one of your pages you don’t offer anymore, or even better there’s a service you recently started offering that needs to be advertised more. When you take time to sit down and review your website this is also a chance to clean it up and keep it up to date.

Your website is like a giant billboard. You don’t want an old billboard on the interstate that doesn’t have the most up to date info and you don’t want your website to be a year behind on content. Even when a pandemic isn’t taking place it’s just a good idea to spend time once a year to make sure your update is up to your own personal standards.

An extra plus to this is that when you do keep your website updated it also helps you in SEO. When you are updating fresh and new content to your website on a consistent basis, you’re doing more to help with your SEO than if you were to just leave it alone for five years. Of course, the content always needs to be accurate and original.

 The AD Leaf can help

If all of this sounds overwhelming then don’t worry, because at The AD Leaf we have an expert team of SEO specialists and Content Marketers that understand exactly how to fill out a service page with great original content. Our team understands this better than anyone because we dive ourselves into it so our clients don’t have to.

If you need help preparing your website for re-opening, update it, or just need help understanding where to get started then give us a call at 321-255-0900, set up a consultation appointment at TheAdLeaf.com or email us at info@theadleaf.com and we can help you understand why updating your website with content is the key to success. We look forward to helping you!

5 Reasons Every Small Business Should be Using Content Marketing

We all know that paid advertising produces results and drives traffic to your website. If it didn’t, why would we be paying for it, right? The truth is nearly over 200 million people use ad blockers on their desktop or laptop and over 615 million devices have ad blockers installed as well. This means that paid advertising just isn’t as effective as it used to be. So how do you, as a small business owner, combat the decline in paid advertising? Easy. Content marketing. 

When you hear “content marketing”, the first things that pop into your mind are probably “blogs” or “articles”, right? Well, content marketing is so much more than that. Content marketing should be a long-term strategy to help build a strong relationship with your audience and provide information that’s relevant to them. While paid advertising is designed to get something from the audience, content marketing is about providing value to your customer in order to build trust and establish yourself as an expert.

We know the time and effort it takes to write quality content probably isn’t something you’re focused on right now, but here are 5 reasons why you should consider making time:

 

1. Greater return on a small investment

Content marketing typically costs about 62% less than traditional and outbound marketing tactics. In addition to a lower cost, it usually generates 3 times the number of leads. This only works if you are utilizing your content in multiple areas of your digital marketing campaign. If you’re spending the time writing this content, you’ll want to ensure that you’re using this content in your social media campaign, email marketing campaign, and other areas when possible. 

 

2. The Ability to Promote Yourself Without Selling Yourself

While most customers follow you on social media or subscribe to your email campaign because they really do want to hear from you, they don’t want to hear about your promotions 24/7. You might get a great reaction the first or second time, but the third time will definitely fall flat. Content marketing gives you the ability to talk about why you’re the best of the best without offering a sale or promotion. The best way to do this isn’t to talk about why you or your company is the greatest thing since sliced bread. You should focus on what’s going on in your industry and how that relates to you and your consumer. This will show that you are up-to-date and in-the-know about what’s going on, further building trust with your consumer. 

3. Increase Your Organic Search Visibility

You might feel discouraged knowing that some of the big names in the game are producing content on a regular basis, but don’t let that stop you from writing. Even though big brands are taking their fair share of the market, it’s possible for a small business to take a piece of the pie too. What matters is quality content that’s relevant to your industry. When it comes to ranking organically, Google will always be in favor of quality over quantity.  

4. Solidify Your Brand as a Resource

There’s an authority in every industry, right? So why can’t it be you or your company? If I asked you who is the industry expert in your field, you’d probably be able to tell me their name right away. Chances are, the person or brand you name is cranking out content that you love and consume on a regular basis. The more your customers come to you for resources and information, the more likely they are to come back to you when it’s time to make a purchase.

5. Keep Your Website Fresh

Let’s be real, when’s the last time you updated your website? I’m going to guess it’s been a while. The search engine God that is Google loves fresh content. When crawling your website, they’re looking for things like when your website was first created, how often content is updated, and other metrics like traffic or engagement. When you’re regularly adding or updating content to your website, you’re letting Google know that you’re relevant and that goes a long way when the algorithm is trying to figure out where to rank your website. 

At the end of the day, we know you don’t have time to write content for your website on a regular basis. You’re busy running your business and meeting the demands of your customer. That’s why we’re here to help. To learn more about our Content Marketing services, give us a call at 321-255-0900.

Different Kinds Of Content Marketing

Content Marketing is something that at first seems simple. You create content for marketing purposes so obviously it’s something only see in commercials, emails, and in those banners on websites. However, content marketing can exist well beyond those realms. There are multiple areas of content marketing that are going unexplored.

If you look hard you can see content marketing in so many different planes of the current world that it’s honestly staggering. So many ways to sell yourself, your business, and do so in a creative and interesting way. The days of just sticking a billboard on the interstate and hoping someone notices it are gone. This is a virtual age.

In this virtual age there are so many more opportunities for content marketing. Opportunities that not enough businesses are taking advantage of. If you can understand where these business opportunities are and where you can grow then there is no limit to your content marketing potential.

Podcasts

One of the quickest growing platforms, podcasts are becoming more popular every day with millions of listeners opting to listen to them while they exercise, drive, or perform chores over music. These podcasts can range from political, comical, or dive into a whole different realm like sports and video games. Podcasts are an untapped market for content marketing and one that a few smart businesses are beginning to take advantage of.

Content marketing in podcasts can exist in multiple planes. There’s the classic radio style ad that some companies choose to go with and on some podcasts it works. If the listening demographic of that podcast leans on the older side then they’ll be more willing to sit through a traditional radio style advertisement on their podcast than someone younger. A younger person is more likely to seek out the fast forward button.

Which is where a very podcast specific kind of content marketing comes in. Many companies have realized that younger listeners, especially younger ones, don’t want to listen to traditional commercials, but what they will listen to are the podcast hosts sell them a product. This is particularly useful when the podcast itself is very personality driven.

The best content marketing in podcasts usually gives the hosts a general script to follow. They can either read it the entire way through or they can ad-lib sections to help create more interest in their podcasts. These ads usually last 32-38 seconds long. Why the weird number? Because most podcast apps let you skip ahead 15-30 seconds at a time.

Good content marketing sees the untapped potential of podcasts and can create content for them. With over half of the United States listening to at least one podcast in the last year you can bet that they’re here to stay.

Webpages

Who doesn’t take advantage of webpage based content marketing? You would be shocked. Having a well built website with plenty of content on it can change your website from an okay one to a brilliant one in the span of months. Too many places focus on their homepage, and while important, the web pages spread throughout your website can bring it just as much value. They can stand alone and bring in their own individual traffic. These individual numbers can help bring up the rest of the site as a whole. Not to mention good content on one page will help push someone to keep reading on other pages.

Strong webpage content marketing will tell users what they can and can’t get from a service. These webpages are designed to draw the consumer in and keep them there. Once they’re around the webpage then needs to sell them on the service that is being provided. Not enough webpages put value in this and instead opt for quick explanations that, while valuable in their own right, don’t get the job done.

If someone is looking at an individual web page and sees only a paragraph of information there’s a strong chance that paragraph is missing vital info that the user can use. Not to mention it doesn’t do well in the analytics of SEO. Content marketing is about creating great and valuable content while also appeasing to SEO analytics. It can be a tightrope walk, but the best content marketers can do it perfectly.

Social Media

Most businesses have a social media page, but the amount of effort that goes into them is nowhere near enough to meet their competitors. Content marketing in social media is a skill in itself that involves following trends, being smart about those trends, and knowing your audience. Sadly, many companies with a social media presence don’t understand how to do this.

Content marketing in social media is usually a shorter form of writing. If you’re on Facebook, Twitter, or Instagram you don’t want to read a post that’s 1000 words, because more often than not you’re on your phone. Even if you aren’t you probably aren’t looking for long form writing on those platforms. That’s why staying short, sweet, and to the point is important in social media content marketing.

Not to mention that content marketing on a social media platform is a dangerous game. Many social media posts want to go viral with funny jokes, memes, or videos, but one misstep and you’re going viral for all the wrong reasons. Posting something cute and adorable is fine, but make sure it always has good taste. Poor taste in a social media is the biggest and most easily avoidable mistake. If you have to think about it then it’s probably not worth doing.

Great content marketers understand all platforms. Even if they’re currently not working in one area they still understand this and do their best for the possibility of one day needing to work in that kind of content marketing field. Content marketing is a constantly changing world and you have to be ready to adapt with what the future holds. One day social media, webpages, and podcasts might be obsolete as something else takes their place. You always need to be ready for change.

At The AD Leaf we understand more than anyone how much the landscape of the industry can change. If you want to speak with a team of experts that can help you understand that landscape then why not try contacting us via our phone number, 321.255.0900, or set up a consultation at TheAdLeaf.com, or you can email us to info@theadleaf.com. We look forward to hearing from you soon!

E-Commerce: No Longer Just for Corporations

When you think about e-commerce, the first companies that pop into your head are probably popular retailers like Amazon, Sephora, Chewy, or Target. For years, these companies have paved the way for online shopping; they have developed easy to use websites that let you order products straight to your door with just a few clicks of your mouse.

 

E-commerce is nothing new to Americans, but the way it’s being used is rapidly changing, especially in light of complications from COVID-19. Previously, e-commerce was a tool only for large companies willing to spend great sums of money building out online platforms. It took a lot of capital to convert a business model to be online shopping friendly. 

 

This all changed beginning in 2004 when a little company called Shopify began doing business in Toronto. The goal of Shopify was to make e-commerce more accessible to businesses of all sizes. In 2010, Shopify went mobile, and in 2015 the company started trading publicly at $28 a share. Today, Shopify is one of the most popular e-commerce platforms in the world. It has pioneered the way for other e-commerce companies to thrive and provide solutions to thousands of businesses.

 

The beauty and brilliance of platforms like Shopify, 3dcart, WooCommerce, and others is that they are available to businesses of all sizes. Mom and pop shops can use e-commerce platforms just as affordably as more major operations. No matter your business model, if you have products to sell, e-commerce platforms can help you.

 

In light of closures and complications caused by COVID-19, many businesses have found themselves trying out e-commerce for the first time. With brick and mortar storefronts currently closed in many states nationwide, e-commerce has become a lifeline. Businesses are amazed by how easy it is to set up e-commerce accounts and start selling products previously offered only in stores. 

 

E-commerce platforms are constantly innovating to better serve their clients. For example, this month Shopify launched its own email marketing software that allows businesses to easily integrate their products and services into email campaigns.

 

At The AD Leaf, we work with many clients who utilize e-commerce platforms to do business. Our team is consistently impressed with many aspects of these cutting edge tools. Here is a list of some of our favorite things about e-commerce:

 

  • E-commerce platforms help businesses break geographic barriers. Whereas brick and mortar storefronts are confined to one location, e-commerce allows companies to reach people across the country and around the world!
  • E-commerce drives more customers through SEO. E-commerce platforms help companies develop search engine visibility so new customers can find products.
  • E-commerce allows businesses to be open 24/7. Customers can connect with businesses at any time of the day or night!
  • E-commerce helps provide markets for niche products. Does your business exclusively sell World War II memorabilia? With e-commerce, that’s no problem! Online platforms help businesses cater to specific customer bases.
  • E-commerce offers huge amounts of valuable data. Platforms allow businesses to track what products sell best and customer buying trends, among many other analytics.

 

In business, adaptability is one of the factors that determine whether you survive or close. This is a harsh reality, but thankfully today there are myriad tools for companies to use to help stay afloat and prosper, even in uncertain times. E-commerce (and effective marketing) can make a huge impact on small, medium, and large businesses!

 

It’s easy to see why e-commerce is revolutionizing the way we conduct business around the world. If your business is looking to switch to e-commerce, we can help! Our team can answer any questions you may have and help you make the transition. 

Connect with us! 321-255-0900info@theadleaf.com