Graphic Design: Hand lettering

Graphic Design in Melbourne FL

When most people think of graphic design in Melbourne FL, they think about keeping up on current trends, thousands of dollars in high-end graphics cards for super monster computers, not to mention the years and years of schooling it normally takes just to learn to be proficient in the graphic programs to hopefully, possibly, one day make a decent living doing what they love.

Just like with almost anything in Adobe Photoshop or Illustrator, if it seems too complicated, there just might be a better way… Well, there is.

Remember when we were little kids, we would spend aimlessly for hours with construction paper and big fat markers just making random circles, shapes, and maybe even signing your name repeatedly because you have no idea, you might be a famous artist one day and you will have to sign a lot of autographs.

Well, that child sitting on their bed with those dollar store markers and construction paper at this stage is closer to a lucrative career as a graphic designer than the few who believe that just by having the new Wacom – Cintiq Pro 24 Creative Pen and Touch Display, for the low price of 2850.00 will get their graphics game to the next level. It’s the artist not the paintbrush, or in this case the marker. So we are going to dive a little bit onto hand lettering and other lower-tech disciplines.

Calligraphy, hand lettering, and typography are the terms designers use to differentiate styles of the same thing, attractive lettering.

Calligraphy is a discipline like none other, hours and hours of writing letters in a specific way that demands close and unbroken attention to eventually build up a muscle memory that will allow you to convey themes and emotions through the simply the alphabet. This skill is rare and therefore always in very high demand.

Hand lettering, as with all art requires discipline, however, it’s an adjacent kind of discipline to calligraphy. Calligraphy demands strict light upstrokes and dramatic thick down strokes were in hand lettering it is more like whimsically drawing the letters as opposed to formally writing them. In the last two to three years hand lettering has virtually exploded on the scene from quotes, t-shirts, coffee mugs, and just anything else you can simply write and want to convey a sense of fun and whimsy while still being legible and aesthetically pleasing to the eye. Most companies that have hired hand lettering artists pay very well for the skill that the artist has spent years cultivating.

Typography is an art solely on how you spread, change, resize, adjust the spaces between the letters, or the weight of the letters in a fun, dynamic, and interesting way to have the meaning of the words to come across with simply a typeface or font. This skill is critical for logos, once the logo is established, then the trademark can be created and you are then well on your way to a full brand. This is used heavily in advertising when attempting to convey a meaning. You will see this used well with motivational quotes on social media pages such as Pinterest or Instagram.

Type designers create the fonts in a way that when used together, in most cases, are seamlessly legible or bold. The best example of this is every word currently on your screen at this very moment. Every letter on this screen was meticulously constructed for the use of reading large amounts of these letters in a page and not be distracting or hard to read. It is not uncommon for the wrong font to be used on a paper and that paper can give the reader a headache or even feel ill. On a similar note, when using a bold font that is distractingly ornate people lose interest in the paper simply because the psychology of the font clashed with their interest of the subject matter.

No matter what font you read through, it was designed painfully and thoughtfully by a type designer to convey an emotion or to not distract from the meaning of the words used. The best type designers can help convey meaning with the look and style. Type designers make the fonts, graphic designers utilize topography and know how to use the font.

If you go this route as a designer and learn the programs needed to create the fonts the fonts can be placed on anyone, or all of the thousands of sites that sell fonts and this asset it only for the right to use it, you can sell the same font over and over again creating an amazingly fun passive income to fuel your future endeavors. Now that is fantastic for that kid sitting on their bed with some big markers and big dreams.

 

With Graphic Design in Melbourne FL and by following this information, you can also be on the right track to attracting your customers and becoming memorable. At The AD Leaf, we can create any design that any company would be proud of. For more information about our graphic design in Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Top 3 Problems that Graphic Design and Good Branding can help Solve for your Business.

Graphic Design Melbourne FL

“There are three responses to a piece of design – yes, no, and WOW!
Wow is the one to aim for.”
Milton Glaser

Time
The old wives’ tale that time is money has never been so true when you are talking about running or owning a small business. You find yourself constantly looking for ways that you can save time.
Graphic Design Melbourne FL and Good Branding can help save you this time. If you have prospective clients reaching out and asking what your services are, you should automatically know that you might have a problem with your presentation and graphic design Melbourne FL. For example, when you first look at the Portland Trailblazers logo you might be a bit taken back. Their name implies “trailblazer” (a type of horse) but their logo doesn’t look anything like a horse. Although the actually meaning behind the logo is significant, it implies five players on one side, playing or interacting with five players on the other side, it unfortunately doesn’t read easily, and can be quite confusing. Having a logo with meaning behind it is always great, but does it also let consumers know who you are and what you do. When you combine both of these aspects you are on the right path to saving time and getting right down to the fun part, business.

Standing Out From your Competitors
Starting or running your own small business can be very exciting and terribly scary at the same time. Whether you are selling goods or providing services, the most important thing you will need no matter what you do is customers/clients. Do you own a plumbing company, but are also in competition with fifteen other plumbing companies in your local area? What about your business is going to make the prospective client call you, instead of someone else? Standing out from your competitors when you are in a saturated market can be very difficult. If we dive deeper into plumbing companies, most consumers never think twice about plumbing until they actually need a plumber then they tend to call the plumber in their area that they recognize. Recognition is the first step in standing out. Does your overall “look” go across all of your marketing platforms. Are you consistent?

Becoming and/or Being Memorable
You are now at the point in your business “life” where you have clients, but you are now looking for those clients or customers to come back. Is your business memorable? Is your logo memorable? Some might say that your great customer service will continue to bring customers back, but can you solely rely on this? When you think of a great coffee shop, most consumers tend to think of Starbucks. They not only have great customers service and amazing coffee, but they are recognizable across the United Stated and the world, they are consistent and memorable. Now that you have the “recognition” part of your business down, you can start working on the consistency. Road trips are one of my favorite past times, I love to travel. While traveling, I am normally looking to stay awake, I correlate staying awake with coffee. While traveling the only symbol that I look for on the interstate is the Starbucks logo. I don’t even need the “Starbucks” typography written below it. I know the logo because they are consistent, when I see it, I recognize it right away. I know who they are, what they sell, and that they have great coffee, and who doesn’t like great coffee.

With Graphic Design Melbourne FL and Good Branding, you can also be on the right track to attracting your customers and becoming memorable. With these three problems solved for your business you can now focus on the task at hand, running your business. At The AD Leaf, we can create any design that any company would be proud of. For more information about our graphic design Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.