Content marketing is a tried and true method of grabbing your audience’s attention. However, this has its downfalls because you have to compete against your peers. You want your content and blogging to stand out.
This is why giving your content a creative spin is so important. There are a number of ways you can help your content give an extra twist.
Decide What You Want to Market
Before you get into the nitty-gritty of making your content, you first need to decide what exactly you want to market. Perhaps you have a new service you want to announce to your customers, or maybe you just want to amplify a service most of your customers did not know you offered. Whatever it is that you want to market, make sure that your marketing focuses on this product or service. You want to make sure that its usefulness and benefits are still the main focus.
Define Your Audience
You want to make sure that both the concept you are marketing and the marketing you plan to execute revolves around your target audience. Who do you believe will benefit the most from this product or service?
For example, if you are a roofing company that wants to market your shingle repair services, you want to market yourself towards homeowners. If you want to go further, you may want to research online search trends to see further demographics who might be interested in your services, such as gender and age.
Types of Creative Content
Now that you have decided what to market and who to market to, here is the fun part: deciding how to creatively market your product or service. There are some different methods and mediums you and your business can utilize. Here are just a few:
- Electronic media
- Print media
- Social media
We will be walking through the benefits of using these types of creative content for your marketing, as well as why you should choose The AD Leaf for whatever creative content production you decide upon.
Videos for Content Marketing
Videos are great for easygoing and quick bites of information. Your customers can use these videos to gain a basic knowledge of your service or product. Furthermore, videos can be easily accessible to your consumers, as they are easy to share onto multiple platforms. The AD Leaf can help you create the perfect marketing videos using the best equipment and software on the market.
Blogs for Content Marketing
Blogs are perfect for customers who want a more in-depth and intimate explanation of your services and products. They are also a great way for your audience to get to know your business on a personal level through blog posts on your employees and your company’s culture. The AD Leaf’s team of content marketers will be able to guide you through the blog-writing process in an easy and efficient way.
Electronic Media for Content Marketing
Electronic media marketing can apply to anything from television advertisements to email marketing. This can result in new customers finding out about your services or products and older customers coming back to you for repeat results. Whatever your electronic media marketing needs are, The AD Leaf’s team of experts will help you decide what is the best course of action for your company.
Print Media for Content Marketing
Even in an environment populated by digital media, print media marketing is far from dead. Print advertisements are more flexible to promote, as you are able to choose where you want to publish your advertisements. The AD Leaf will help you determine the right course of action for your print media to make sure you are reached to as many potential customers as possible.
Infographics for Content Marketing
For people who want the basics of your business and products, infographics are a great way to share your information. The effectiveness of infographics has been scientifically tested, with researchers at Thermopylae Sciences and Technology discovering that people “[process] images 60,000 times faster than text”. With this in mind, let The AD Leaf help you condense your important information into an easy-to-digest infographic with our graphic design
Social Media for Content Marketing
Finally, social media is perhaps the biggest source of creative content marketing on the market at the moment. It is so effective because you can create your own campaigns centered around your service or product while also promoting your other campaigns; for example, linking your blog post on a social media site can increase traffic towards that blog post. The AD Leaf can help you create the perfect social media strategy for you and your business.
Here at The AD Leaf, we are committed to providing you with the best and highest quality services possible for your business. We specialize in various different types of marketing, from video production to social media. Call us at 321-255-0900 or visit our website to schedule an appointment today.