Making Creative Content with Results

Content marketing is a tried and true method of grabbing your audience’s attention. However, this has its downfalls because you have to compete against your peers. You want your content and blogging to stand out. 

This is why giving your content a creative spin is so important. There are a number of ways you can help your content give an extra twist.

Decide What You Want to Market

Before you get into the nitty-gritty of making your content, you first need to decide what exactly you want to market. Perhaps you have a new service you want to announce to your customers, or maybe you just want to amplify a service most of your customers did not know you offered. Whatever it is that you want to market, make sure that your marketing focuses on this product or service. You want to make sure that its usefulness and benefits are still the main focus.

Define Your Audience

You want to make sure that both the concept you are marketing and the marketing you plan to execute revolves around your target audience. Who do you believe will benefit the most from this product or service? 

For example, if you are a roofing company that wants to market your shingle repair services, you want to market yourself towards homeowners. If you want to go further, you may want to research online search trends to see further demographics who might be interested in your services, such as gender and age.

Types of Creative Content

Now that you have decided what to market and who to market to, here is the fun part: deciding how to creatively market your product or service. There are some different methods and mediums you and your business can utilize. Here are just a few:

  • Videos
  • Blogs
  • Electronic media
  • Print media
  • Infographics
  • Social media

We will be walking through the benefits of using these types of creative content for your marketing, as well as why you should choose The AD Leaf for whatever creative content production you decide upon. 

Videos for Content Marketing

Videos are great for easygoing and quick bites of information. Your customers can use these videos to gain a basic knowledge of your service or product. Furthermore, videos can be easily accessible to your consumers, as they are easy to share onto multiple platforms. The AD Leaf can help you create the perfect marketing videos using the best equipment and software on the market.

Blogs for Content Marketing

Blogs are perfect for customers who want a more in-depth and intimate explanation of your services and products. They are also a great way for your audience to get to know your business on a personal level through blog posts on your employees and your company’s culture. The AD Leaf’s team of content marketers will be able to guide you through the blog-writing process in an easy and efficient way.

Electronic Media for Content Marketing

Electronic media marketing can apply to anything from television advertisements to email marketing. This can result in new customers finding out about your services or products and older customers coming back to you for repeat results. Whatever your electronic media marketing needs are, The AD Leaf’s team of experts will help you decide what is the best course of action for your company.

Print Media for Content Marketing

Even in an environment populated by digital media, print media marketing is far from dead. Print advertisements are more flexible to promote, as you are able to choose where you want to publish your advertisements. The AD Leaf will help you determine the right course of action for your print media to make sure you are reached to as many potential customers as possible. 

Infographics for Content Marketing

For people who want the basics of your business and products, infographics are a great way to share your information. The effectiveness of infographics has been scientifically tested, with researchers at Thermopylae Sciences and Technology discovering that people “[process] images 60,000 times faster than text”. With this in mind, let The AD Leaf help you condense your important information into an easy-to-digest infographic with our graphic design

Social Media for Content Marketing

Finally, social media is perhaps the biggest source of creative content marketing on the market at the moment. It is so effective because you can create your own campaigns centered around your service or product while also promoting your other campaigns; for example, linking your blog post on a social media site can increase traffic towards that blog post. The AD Leaf can help you create the perfect social media strategy for you and your business.

Contact Us

Here at The AD Leaf, we are committed to providing you with the best and highest quality services possible for your business. We specialize in various different types of marketing, from video production to social media. Call us at 321-255-0900 or visit our website to schedule an appointment today.

Email Subscribers

Keeping a Positive Rapport With Your Subscribers in the Face of COVID-19

As marketers, as business owners, and as fellow humans, we are in trying and unprecedented times. In the face of a global pandemic, many people are wondering how they are going to keep themselves and their families safe, while still effectively managing their business. The key to surviving these troubling times is communication, and there is no better way to do that than a built out digital marketing campaign. While there are many components to a successful digital marketing campaign, there is even more to think about in the face of a global pandemic. A business owner must balance a sense of compassion with the need to share helpful information to keep their consumers informed. One of the best ways to connect directly with the people you know you are doing business with is through your email campaign. 

 

Whether you are loyally sending out email campaigns every week, or are just looking to dust off that subscriber list, it can be easy to rub consumers the wrong way with your communication during these tough times. Here are some ways to keep a positive rapport with your email campaigns. 

 

Be Honest, Compassionate, and Helpful

Transparency is key. The benefit of having a subscriber list is that you have already cultivated a sense of community. These users have either been past customers of yours, subscribed to your newsletter, or have otherwise opted in to get more information from your business regularly. Now is the time to be honest with them and let them know you care while sharing pertinent information about your business. If you were forced to shut down, or reduce hours, make it known that it is for the safety of your loyal customers. You care about them and their well being, make sure they are staying safe and let them know that you will see them soon. 

 

This can also be a great opportunity to share any updates to your business model you may not have had before. If you have updated your strategy to include curbside pickup, delivery online shopping, etc, share that, your customers may love to know you are still in business. In times of uncertainty, people look to brands and businesses in their community. Showing that you are still working hard to deliver the product or service you love while keeping yourself, your employees, and your customers safe will go a long way in showing your solidarity and dedication. 

 

Be Conscious

While you may have the best of intentions, it is important to remember that emotions are high, and in our current environment, it can be easy to rub your subscribers the wrong way. Be mindful of your subject lines, and the emotional impact of the language you are using. You won’t want to come across too spammy or to look like you are trying to capitalize. Spare them the “Coronavirus Flash Sale”. These types of subject lines come off as insensitive, and tone-deaf. Instead, try the more sensitive “We’re committed to helping you through this by offering free delivery”. 

 

This said, you also want to make sure that if you have an important update, it is being heard.  Words like “update”, “community info”, etc are a dime a dozen right now, and chances are, your subscribers are being inundated with subject lines like these days in and day out. The best course of action is to remain genuine and make sure to communicate clearly and effectively.

 

Let Them Know You Care

The worst thing you can do right now is to stop communicating altogether. Pausing your communication, or “going dark”, is a quick way to have your consumers forget about you. Like we mentioned, in times of uncertainty, consumers will take notice of which brands have pulled back and which brands are still engaging with their community. If you don’t want to, or can’t market your services right now, it may be a good time to think about alternatives. Try focusing on how you are giving back, share ways that your consumers can keep themselves safe, or what they can do to still support local businesses. If curbside or delivery is not an option, many businesses have taken to promoting gift cards. This is a great way to still promote sales and help your community support your business by earmarking some time to come visit you when it is safe. 

 

As a marketer and as a business owner, the best thing you can do is, to be honest, consistent, and compassionate with your subscribers. The fact is, how brands handle this situation will establish brand trust for years to come. If you need help crafting the perfect messaging with support from a digital marketing campaign, contact The AD Leaf Marketing Firm. Together, we will partner with you to help you navigate these difficult times and help your business thrive.    

Digital Marketing Strategy

Why Businesses Need Digital Marketing To Survive COVID-19

Why Businesses Need A Digital Marketing Strategy To Survive COVID-19

In the coming months, businesses of all sizes are going to become extra reliant than ever on their digital marketing strategy. Without wanting to sound too much like a killjoy, in many cases, it will be the deciding factor in whether they make it through the tough times that are ahead. 

The unparalleled, and almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge to any business model. 

B2B companies, in particular, rely on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. Especially in the case of smaller businesses that are used to getting new customers strictly word-of-mouth referrals or on the strength of a hard-won reputation, their loss is going to come as a shock if it hasn’t already.

Larger companies are now finding themselves in the position of having potentially lost millions of dollars from canceled events alone. They won’t claw back the hours of time and expense spent on preparations for this year, but insurance and flexible cancellation policies are going to leave them with some marketing budget to reassign. Digital Marketing in any aspect is likely going to be the clear and obvious choice here, and companies that may not so much as had a Facebook page before will need to move into social media marketing, content marketing, SEO, and even influencer-led campaigns. 

This, of course, means there are opportunities out there for the taking and a key factor in resilience is adaptability. If it’s standard in your industry to go out and meet new customers face-to-face before you do business, adapting may mean opening new channels over web or social media platforms where introductions can be made and relationship fostered. In the coming months, you prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand, and no-one really has any idea how long this will last and whether this will lead to longer-term change. 

We are going to be in some uncertain times, but with the increase of remote working and a collaborative approach, companies are going to turn to digital channels and embrace the transformation. There has already been a real spike in the last few weeks from companies wishing to create or update their websites, launch new social media channels and campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences. 

Being confined to the office — or even the home — rather than on the road on sales visits or at events, means marketers are going to have more time to develop digital marketing strategies. This means researching where your customers can be found online, and how different approaches and tactics might impact your success. If your organization previously put minimal efforts into digital channels, now is going to be a prime time to revisit them. That could be as simple as giving your website or social media pages a refresh, or a more innovative approach. 

A key point to note is that a lot of corporate entities use up about 50-60% of their marketing budgets on events. When things go back to normal, budgets will most likely be going back to those live face-to-face events, but if organizations can see the benefits and opportunities that digital marketing can offer, they might understand the benefit of adding it to their long-term marketing strategy. 

Channels such as Facebook, Instagram, or LinkedIn Live are going to be crucial moving forward as the ability to connect with a targeted audience real-time is very beneficial, if not essential. 

It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for any company that isn’t ready to think about how they will replace the opportunities that have been lost. 

As long as businesses can approach the shift to digital marketing strategically, there’s no reason why it should just serve as an emergency fill-in but could carry on providing long-term value when the world eventually gets back to normal. And of course, this would make companies more resilient to deal with any future pandemics. Do you need help with your Digital Marketing Strategy? Looking to take your social media or SEO to the next step? Contact the team at The AD Leaf Marketing Firm and learn how you can grow with us today and weather the storm that is COVID-19!

Marketing Agency

5 Reasons To Hire A Marketing Agency VS An In-House Team

Should you hire a Marketing Agency or build an in-house team?

In today’s digital landscape, there is no shortage of marketing options for businesses. From freelancers and marketing agencies to hiring your own in-house team, companies have more choices than ever before, specifically when it comes to online marketing. As your business grows, you will need to consider how your marketing will be handled, including whether to hire new employees and build an internal marketing team or empower your brand through a Marketing Agency.

While each has its own advantages, a full-service Marketing Agency provides substantial value to large, medium, and even small businesses. They strive to build cohesive and effective brands, put organizations in front of their customers and audience, and drive sales through awareness.

5 Reasons to Hire A Marketing Agency

1. Unparalleled Experience

Why piece together individual talents when you can hire an experienced Marketing Agency to handle everything for you? One of the major advantages of hiring a Marketing Agency is a professional experience. In fact, a good agency will have specific knowledge in a wide range of industries and markets, along with experience facing a diverse range of scenarios and challenges never encountered by many newer business owners. Having a knowledgeable and experienced staff at your side can produce immediate results for owners, helping to quickly get your marketing efforts off the ground.

2. Broader Skillsets

It can be difficult to locate suitable in-house employees with branding and marketing skills such as SEO and graphic design. By hiring a Marketing Agency, you’ll not only have the necessary tools to achieve your vision for success but a suite of creative services at your fingertips.

For example, a full-service Marketing Agency can assist clients in everything from rebranding their company image and website, developing their print and direct mail campaigns, and creating a social strategy to boost SEO and PPC campaigns. With a Marketing Agency, a client may choose to utilize one service or all them–whereas, with an in-house team, businesses are limited in what they can achieve.

3. Fresh Perspective & Inspiration

Another major advantage of hiring a Marketing Agency is a new perspective. A marketing team can help inject new life into marketing efforts, helping to identify unseen opportunities and enhance current campaigns. One example is social media marketing. With more companies looking to broaden their social reach through sites like Facebook, Instagram, and Twitter, a Marketing Agency can significantly enhance a brand’s approach to social media, including how they’re perceived by their audience.

4. Speed, Efficiency, and Consistency

As an up-and-coming business owner, you’ll be forced to wear several hats when getting your business off the ground. Generally speaking, this will almost include tackling aspects of the business you’re unfamiliar with, such as branding and digital marketing. With only so much time in the day, it’s important your marketing approach doesn’t suffer from time restraints or inexperience. Hiring a Marketing Agency can easily solve this dilemma.

5. More Affordable Than Hiring In-House

The cost of hiring and maintaining a team of in-house marketers can be very expensive. For smaller businesses, this expense may be too much to afford.
One of the more surprising benefits of hiring a Marketing Agency is cost-effectiveness. Along with providing a plethora of knowledge, experience, and skillset, a Marketing Agency is almost always more affordable compared to hiring a full-time marketing team. For example, after hiring a marketing manager, web designer, graphic designer, content writer, and social media manager, the total cost can reach upwards of multiple six figures a year! And that’s not even including the cost of employee benefits.

Marketing is the heart and soul of any business. At The AD Leaf, we’ve spent the last 25 years working with a diverse range of clients — from healthcare and technology to governmental, law enforcement and consumer goods — to perfect our approach to marketing, advertising, and branding. From strategic creative direction to engaging digital marketing, our extensive marketing team is here to handle every aspect of your business.

Want to enhance your content marketing? Looking to take your social media to the next step? Contact the team at The AD Leaf Marketing Firm and learn how you can grow with us today!

Email Marketing in Melbourne FL

Subscribe to Our Newsletter!

One of the biggest opportunities to capture your audience is with a newsletter.  If you have a website but do not offer your audience the opportunity to engage with you, then you are missing out on Email Marketing in Melbourne FL. One of the best signs of support or interest in your business is with the signup of the newsletter by your visitor. A great way to engage with them after they have left your site is Email Marketing in Melbourne FL via newsletter.

Submitted email addresses are highly valued as valid data that is submitted by a user that genuinely would like to receive more information. These users have an interest in your company or your industry, why else would they be there. It is a great opportunity to let the user know. “Hey, submit your info here and we will keep you informed of what we’ve got going on”. So now you have officially welcomed the user to engage at their own discretion via email. They can open the email, click on the items or simply ignore it. The bottom line is you, as a company, have established communication with an audience that does not have to visit your site to be informed. (As long as they don’t unsubscribe, we will cover that in part 2)

Email Marketing in Melbourne FL

“Well, I’m new to this and I don’t want to put a lot of money into something I don’t fully understand.”

Why should you? In business the idea is to make money and putting money into something that doesn’t show immediate benefit doesn’t seem feasible.

 

 

THAT’S LOGIC!

So, regarding bulk email service and management, you can do a simple search and find for free services.

There are a lot of services and resources that offer FREE accounts with limited features. Even though there is limitation to the features, I have yet to come across a service that limits function. Most of the time one of the features is the cap on the number of audience members.

But honestly, if you are over 2000 users that want your newsletter, you would have already justified the purchase in your head, and you wouldn’t be reading this article.

As a business owner, the thought process behind it is.. I just want to get this information to my already visiting customers.  This idea is very common, and a lot of methods are used to exercise this. New businesses can benefit from the many different services out there that can develop, manage and send email campaigns often for FREE!

That’s right! FREE, that is if you have an audience of 2000 recipients of your newsletter. It seems to be the sweet spot with mass email services for the FREE tier. Like most businesses there is an enticing aspect that will allow you to function within the service for no obligation. Also, like most businesses, the upgrades will be put right there in your face, just to tempt you into entering the paid subscriptions.

 

Don’t fret. You just got started, let’s get comfortable with what’s offered for free and then we can move on.

The main components you will have within this process is:

  • The Business
  • The Message
  • The Mail Service
  • The List (Most Important)

You as the business want to get the word out, check.

You want to tell your followers and subscribers all about sales and events at your business, check

We signed up for Mailchimp, Benchmark, or Constant Contact for FREE, check

We have gathered the list of submitted address and we are ready to go, check.

Email Marketing in Melbourne FLUp to this point I have described the best-case scenario. User submits address to list, Business collects address into list and sends out a mass mail with Email Marketing in Melbourne FL. There are many ways that this submission can lose validity based on the way it is entered, (misspelling) a general address or roll account (admin, info, contact) being submitted or the person simply unsubscribes.

 

This is the point in the matter where I mention on how important your submitted list is.

Email Marketing in Melbourne FLMail servers process millions of emails and within the bulk mailings it is very easy for a domain to be “blacklisted” or “flagged” for suspicious activity when sending to general accounts. When you send to valid addresses that have been submitted you don’t need to worry about these issues. When you continuously send to these addresses your credibility goes us improving your chance of not getting flagged for mass mail.

Once the reputation of a domain is compromised its often impossible to restore the credibility.

Quick Summary:

  • Use verified or valid addresses
  • Give your audience incentive
  • Use free services to stay connected with your audience!

Now that you know what it takes, contact the experts at The AD Leaf Marketing Firm, LLC to get started with your email marketing campaign today! We have the knowledge and expertise to handle any sized email campaign. Contact us for more information!