Digital Marketing Strategy

Why Businesses Need Digital Marketing To Survive COVID-19

Why Businesses Need A Digital Marketing Strategy To Survive COVID-19

In the coming months, businesses of all sizes are going to become extra reliant than ever on their digital marketing strategy. Without wanting to sound too much like a killjoy, in many cases, it will be the deciding factor in whether they make it through the tough times that are ahead. 

The unparalleled, and almost-total disappearance of all channels related to live events and conferences, and the increasing barriers on face-to-face business, pose an enormous challenge to any business model. 

B2B companies, in particular, rely on the annual circuit of trade shows and exhibitions to network and build customer relations. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. Especially in the case of smaller businesses that are used to getting new customers strictly word-of-mouth referrals or on the strength of a hard-won reputation, their loss is going to come as a shock if it hasn’t already.

Larger companies are now finding themselves in the position of having potentially lost millions of dollars from canceled events alone. They won’t claw back the hours of time and expense spent on preparations for this year, but insurance and flexible cancellation policies are going to leave them with some marketing budget to reassign. Digital Marketing in any aspect is likely going to be the clear and obvious choice here, and companies that may not so much as had a Facebook page before will need to move into social media marketing, content marketing, SEO, and even influencer-led campaigns. 

This, of course, means there are opportunities out there for the taking and a key factor in resilience is adaptability. If it’s standard in your industry to go out and meet new customers face-to-face before you do business, adapting may mean opening new channels over web or social media platforms where introductions can be made and relationship fostered. In the coming months, you prospective clients are going to be less open to the idea of letting you walk through the door and shake their hand, and no-one really has any idea how long this will last and whether this will lead to longer-term change. 

We are going to be in some uncertain times, but with the increase of remote working and a collaborative approach, companies are going to turn to digital channels and embrace the transformation. There has already been a real spike in the last few weeks from companies wishing to create or update their websites, launch new social media channels and campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences. 

Being confined to the office — or even the home — rather than on the road on sales visits or at events, means marketers are going to have more time to develop digital marketing strategies. This means researching where your customers can be found online, and how different approaches and tactics might impact your success. If your organization previously put minimal efforts into digital channels, now is going to be a prime time to revisit them. That could be as simple as giving your website or social media pages a refresh, or a more innovative approach. 

A key point to note is that a lot of corporate entities use up about 50-60% of their marketing budgets on events. When things go back to normal, budgets will most likely be going back to those live face-to-face events, but if organizations can see the benefits and opportunities that digital marketing can offer, they might understand the benefit of adding it to their long-term marketing strategy. 

Channels such as Facebook, Instagram, or LinkedIn Live are going to be crucial moving forward as the ability to connect with a targeted audience real-time is very beneficial, if not essential. 

It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for any company that isn’t ready to think about how they will replace the opportunities that have been lost. 

As long as businesses can approach the shift to digital marketing strategically, there’s no reason why it should just serve as an emergency fill-in but could carry on providing long-term value when the world eventually gets back to normal. And of course, this would make companies more resilient to deal with any future pandemics. Do you need help with your Digital Marketing Strategy? Looking to take your social media or SEO to the next step? Contact the team at The AD Leaf Marketing Firm and learn how you can grow with us today and weather the storm that is COVID-19!

Marketing Agency

5 Reasons To Hire A Marketing Agency VS An In-House Team

Should you hire a Marketing Agency or build an in-house team?

In today’s digital landscape, there is no shortage of marketing options for businesses. From freelancers and marketing agencies to hiring your own in-house team, companies have more choices than ever before, specifically when it comes to online marketing. As your business grows, you will need to consider how your marketing will be handled, including whether to hire new employees and build an internal marketing team or empower your brand through a Marketing Agency.

While each has its own advantages, a full-service Marketing Agency provides substantial value to large, medium, and even small businesses. They strive to build cohesive and effective brands, put organizations in front of their customers and audience, and drive sales through awareness.

5 Reasons to Hire A Marketing Agency

1. Unparalleled Experience

Why piece together individual talents when you can hire an experienced Marketing Agency to handle everything for you? One of the major advantages of hiring a Marketing Agency is a professional experience. In fact, a good agency will have specific knowledge in a wide range of industries and markets, along with experience facing a diverse range of scenarios and challenges never encountered by many newer business owners. Having a knowledgeable and experienced staff at your side can produce immediate results for owners, helping to quickly get your marketing efforts off the ground.

2. Broader Skillsets

It can be difficult to locate suitable in-house employees with branding and marketing skills such as SEO and graphic design. By hiring a Marketing Agency, you’ll not only have the necessary tools to achieve your vision for success but a suite of creative services at your fingertips.

For example, a full-service Marketing Agency can assist clients in everything from rebranding their company image and website, developing their print and direct mail campaigns, and creating a social strategy to boost SEO and PPC campaigns. With a Marketing Agency, a client may choose to utilize one service or all them–whereas, with an in-house team, businesses are limited in what they can achieve.

3. Fresh Perspective & Inspiration

Another major advantage of hiring a Marketing Agency is a new perspective. A marketing team can help inject new life into marketing efforts, helping to identify unseen opportunities and enhance current campaigns. One example is social media marketing. With more companies looking to broaden their social reach through sites like Facebook, Instagram, and Twitter, a Marketing Agency can significantly enhance a brand’s approach to social media, including how they’re perceived by their audience.

4. Speed, Efficiency, and Consistency

As an up-and-coming business owner, you’ll be forced to wear several hats when getting your business off the ground. Generally speaking, this will almost include tackling aspects of the business you’re unfamiliar with, such as branding and digital marketing. With only so much time in the day, it’s important your marketing approach doesn’t suffer from time restraints or inexperience. Hiring a Marketing Agency can easily solve this dilemma.

5. More Affordable Than Hiring In-House

The cost of hiring and maintaining a team of in-house marketers can be very expensive. For smaller businesses, this expense may be too much to afford.
One of the more surprising benefits of hiring a Marketing Agency is cost-effectiveness. Along with providing a plethora of knowledge, experience, and skillset, a Marketing Agency is almost always more affordable compared to hiring a full-time marketing team. For example, after hiring a marketing manager, web designer, graphic designer, content writer, and social media manager, the total cost can reach upwards of multiple six figures a year! And that’s not even including the cost of employee benefits.

Marketing is the heart and soul of any business. At The AD Leaf, we’ve spent the last 25 years working with a diverse range of clients — from healthcare and technology to governmental, law enforcement and consumer goods — to perfect our approach to marketing, advertising, and branding. From strategic creative direction to engaging digital marketing, our extensive marketing team is here to handle every aspect of your business.

Want to enhance your content marketing? Looking to take your social media to the next step? Contact the team at The AD Leaf Marketing Firm and learn how you can grow with us today!

Email Marketing in Melbourne FL

Subscribe to Our Newsletter!

One of the biggest opportunities to capture your audience is with a newsletter.  If you have a website but do not offer your audience the opportunity to engage with you, then you are missing out on Email Marketing in Melbourne FL. One of the best signs of support or interest in your business is with the signup of the newsletter by your visitor. A great way to engage with them after they have left your site is Email Marketing in Melbourne FL via newsletter.

Submitted email addresses are highly valued as valid data that is submitted by a user that genuinely would like to receive more information. These users have an interest in your company or your industry, why else would they be there. It is a great opportunity to let the user know. “Hey, submit your info here and we will keep you informed of what we’ve got going on”. So now you have officially welcomed the user to engage at their own discretion via email. They can open the email, click on the items or simply ignore it. The bottom line is you, as a company, have established communication with an audience that does not have to visit your site to be informed. (As long as they don’t unsubscribe, we will cover that in part 2)

Email Marketing in Melbourne FL

“Well, I’m new to this and I don’t want to put a lot of money into something I don’t fully understand.”

Why should you? In business the idea is to make money and putting money into something that doesn’t show immediate benefit doesn’t seem feasible.

 

 

THAT’S LOGIC!

So, regarding bulk email service and management, you can do a simple search and find for free services.

There are a lot of services and resources that offer FREE accounts with limited features. Even though there is limitation to the features, I have yet to come across a service that limits function. Most of the time one of the features is the cap on the number of audience members.

But honestly, if you are over 2000 users that want your newsletter, you would have already justified the purchase in your head, and you wouldn’t be reading this article.

As a business owner, the thought process behind it is.. I just want to get this information to my already visiting customers.  This idea is very common, and a lot of methods are used to exercise this. New businesses can benefit from the many different services out there that can develop, manage and send email campaigns often for FREE!

That’s right! FREE, that is if you have an audience of 2000 recipients of your newsletter. It seems to be the sweet spot with mass email services for the FREE tier. Like most businesses there is an enticing aspect that will allow you to function within the service for no obligation. Also, like most businesses, the upgrades will be put right there in your face, just to tempt you into entering the paid subscriptions.

 

Don’t fret. You just got started, let’s get comfortable with what’s offered for free and then we can move on.

The main components you will have within this process is:

  • The Business
  • The Message
  • The Mail Service
  • The List (Most Important)

You as the business want to get the word out, check.

You want to tell your followers and subscribers all about sales and events at your business, check

We signed up for Mailchimp, Benchmark, or Constant Contact for FREE, check

We have gathered the list of submitted address and we are ready to go, check.

Email Marketing in Melbourne FLUp to this point I have described the best-case scenario. User submits address to list, Business collects address into list and sends out a mass mail with Email Marketing in Melbourne FL. There are many ways that this submission can lose validity based on the way it is entered, (misspelling) a general address or roll account (admin, info, contact) being submitted or the person simply unsubscribes.

 

This is the point in the matter where I mention on how important your submitted list is.

Email Marketing in Melbourne FLMail servers process millions of emails and within the bulk mailings it is very easy for a domain to be “blacklisted” or “flagged” for suspicious activity when sending to general accounts. When you send to valid addresses that have been submitted you don’t need to worry about these issues. When you continuously send to these addresses your credibility goes us improving your chance of not getting flagged for mass mail.

Once the reputation of a domain is compromised its often impossible to restore the credibility.

Quick Summary:

  • Use verified or valid addresses
  • Give your audience incentive
  • Use free services to stay connected with your audience!

Now that you know what it takes, contact the experts at The AD Leaf Marketing Firm, LLC to get started with your email marketing campaign today! We have the knowledge and expertise to handle any sized email campaign. Contact us for more information!