Digital Marketing in Melbourne FL

Digital Marketing Trends To Look For In 2020

Digital Marketing in Melbourne FL Trends For 2020

As we approach the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Just in the last decade, Digital Marketing in Melbourne FL has evolved so much on a strategic level so let’s dive into some more detail of the specific trends to look out for.

Technology continues to advance at a very rapid pace, so of course, some of these trends will be focused around technology. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.

While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology.

Here is a list of the top 8 Digital Marketing in Melbourne FL we’re likely to see:

Customer Experience

2020 is predicted to be the year of the customer. There are massive shifts in beliefs about what marketing actually is. It’s no longer about trying to convince people to buy from or work with your company, it’s moved towards providing fantastic customer experiences that will keep people coming back for more and bringing their friends and family next time. In a sense, when you focus on building a positive business culture and providing a great service to your customers, the marketing seems to almost take care of itself.

The growth of online content has also given consumers much more power than 10 years ago. They are no longer a passive party when it comes to learning about products. They’re going out and doing their own research about your products/services, not waiting to be force-fed information.

This means you have to offer them something more than information.

Customer Experience has become a pretty popular word recently and this is not because it is some quick to leave trend. 73% of people say that customer experience is an important factor in their buying decisions, but currently, only 49% of US consumers say that today’s companies provide a good experience.

What exactly makes a great Customer Experience? Efficiency, convenience, knowledgeable and friendly service, and easy payment options are what people value most in their customer experience. But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, and easy mobile experience, brand image, and design all add up to the overall customer experience.

Strategic Marketing Transformation

When you’re reading about up-and-coming trends in an article like this, it’s all too easy to think that being successful in marketing can be simplified to following a list of best practices and making sure you’re using the latest techniques and technology.

The business of marketing is becoming increasingly complex. For companies to succeed in 2020, they’ll have to think beyond what they’re doing and link everything back to the why of the business as a whole. Your marketing goals and objectives must align with the overall goals of your business.

Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures.

Undergoing a marketing transformation can help companies to improve customer service and experience, boost brand awareness and reputation, and ultimately increase revenue and profits.

Businesses achieve these benefits through a combination of data collection, using modern technology, building customer relationships and engaging with customers online, publishing quality content, and improving their online presence. All of these things are part of the underlying strategy that influences every department and employee in the company, not just the marketers.

Your strategic marketing plan defines goals and determines which Digital Marketing in Melbourne FL tactics you will employ to reach your customers including content marketing, SEO, email marketing, social media, advertising, and offline marketing. It then lays out a plan for how every part of the organization will be involved in these tactics.

To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Strategic marketing transformation recognizes this and ensures that the brand, company reputation, customer relationships, and customer experience as a whole are considered in every business activity.

Personalization

Increased data collection and advancements in technology have already had a huge impact on the level of personalization that is possible and on what consumers expect from their interactions with brands.

Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Traditional advertising is losing its effectiveness, so what’s the answer? Personalized marketing messages that forge a real connection between the brand and the target market.

80% of consumers now say that they’d be more likely to do business with a brand that provides a personalized experience.

For example, in the 2002 movie Minority Report, the character John Anderton, played by Tom Cruise, is bombarded by a series of personalized ads calling him by name as he walks through the city. This was obviously complete science fiction at the time, but not quite two decades later, reality has almost caught up with the marketing future of Stephen Spielberg’s imagination.

Marketing personalization is no longer limited to automatically changing the name of the person you’re addressing in your email newsletters. Improvements in technology such as AI combined with increased data collection and insights from social media and other sources have made it possible and easy to hyper-personalize everything from content to design to product recommendations and everything in-between.

SERP (Search Engine Results Pages) Position Zero & Featured Snippets

SEO will continue to be an important aspect of Digital Marketing in Melbourne FL as we move into 2020, but we’re now seeing one of the most major shifts in the SEO industry in the last decade.

With the growth of mobile and voice search, people are changing the way they use search engines like Google. Being number one in the search engine result pages or SERPS is no longer necessarily the primary goal your business should be aiming for.

You’ve probably noticed your own search and browsing behavior has changed in the last few years due to Google changes and the fact that you’re looking for the fastest information when you’re on the move.

Featured snippets and other “on SERP” information means that you don’t need to click through to a website to get the information you’re looking for anymore – it’s right there on the Google search results page.

This on-SERP information may appear in various places, but the most sought after position is right at the top of the page, before the organic listings. This position has been dubbed “position zero”. As it’s often the only information that a searcher will view, it’s highly coveted. Over 60% of search results returned by Google are now position zero search results.

Brands are still trying to figure out how to achieve position zero as it requires different SEO techniques than those employed for a normal listing in the SERPs. If you can be the first in your industry to get there, you’ll have a huge advantage over your competitors. So expect to see more SEO companies offering this service over the next year, and pay attention to the latest best practices for optimizing your content.

AI/automation

Will 2020 be the year of the rise of the robots? Maybe! Just hopefully not the type from iRobot or Terminator!

AI is one of the major technologies behind voice search and smart assistants. It’s also made chatbots possible, which are now popping up on more websites than ever before.

AI technology and automation are helping to take some of the grunt work out of marketing so brands can concentrate on strategy and crafting a fantastic customer experience.

Remember, the human aspect of marketing is still important (and really more important than ever before), so the idea is to use this technology to enhance your marketing efforts, not replace the real people behind them.

Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers. It’s enabling hyper-personalization of customer experiences and marketing messages at scale.

Voice Search

Voice search shows no sign of slowing down and will continue to be a major influence on how brands create content and market themselves online.

We’re not quite at the commonly cited prediction that 50% of searches will be driven by voice in 2020 (we’re currently sitting at about 20% according to Google), but this statistic is probably not that far in the future. The smart speaker business is booming, with around a quarter of US households now owning a Google Home, Amazon Echo, or another smart speaker.

Consumers are also expecting to use voice search more in the near future – 61% of those aged 25–64 who already use a voice device intend to use it more in the future according to research by PwC.

Voice search brings with it new challenges but also exciting opportunities. Tequila brand Patròn is an example of a company that’s seen huge success from using branded skills. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” This not only helps to increase brand awareness and visibility, but it also enables users to buy the product directly from the recipe results.

Even if your brand isn’t ready for smart speaker advertising, it’s important that your content is optimized for voice search. Voice searchers use search differently. They use longer, more conversational queries, so slanting your content to serve these queries, as well as answering questions directly, can help to make it more visible to voice searches. This has the added bonus of making your content more likely to be picked up as a featured snippet or found on position zero on Google.

Focus on Customer Retention and Loyalty / Customer Advocacy

A huge part of providing a great customer experience is making sure that CX is ongoing and focused on keeping your existing customers, rather than just attracting new ones.

Recurring customers are more valuable than new customers. It costs five times as much to attract a new customer as it does to keep a new one, so it’s definitely worth putting in the effort to keep your customers happy.

Loyal customers also help to increase the reputation and awareness of your brand as they’ll talk about your company and products with their friends and family. Happy customers make great (and free!) brand ambassadors and influencers.

Many of the above-mentioned trends and technology can be helpful for increasing customer retention rates. Personalization, for example, is certainly expected from your existing customers if not your new ones, and it gets easier to personalize communications the more interactions someone has with your brand.

Be Ready for 2020

Now is the time to start planning your 2020 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you’re going to achieve them.

We can’t really call it a trend, but it goes without saying that content marketing will continue to dominate the digital marketing landscape in 2020. Most of these trends rely on content in some way. To have success in them you’ll need to have a solid base of quality content across all your marketing channels.

If you are ready to get more traffic to your site with quality content that’s consistently published, contact The AD Leaf Marketing Firm by filling out the form or giving us a call today! Get ahead of the curve to generate more traffic and leads for your business by taking advantage of all Digital Marketing in Melbourne FL trends.

ppc agency melbourne fl

Hire a PPC Agency For your Google Ads or Do It Yourself

As you well know, Google is the largest search engine on the internet, hands down. There are millions of businesses in every industry (Plumbers, Dentists, etc) that are doing their best to gain the attention of their potential customers as well as dominating the competition. One of the best ways to do this is by implementing a Google Ads campaign. In the beginning, you as a business owner may want to create and launch your Google Ads campaign on your own. Later down the road, you find out that you are paying a lot of money for clicks and conversions and you may not have the time and energy to monitor your campaigns plus working on your offline sales. This is where hiring a PPC Agency Melbourne FL can help you. In this post, we’ll provide you with some reasons why hiring a PPC agency is better to manage your pay per click campaigns instead of managing them yourself.

You Will Save Yourself Time Hiring a PPC Agency Melbourne FL

Time is the greatest resource that everyone has in their arsenal but your time it is limited. We only have 24 hours in a day and if you’re running your business, to gain massive success, you have to use your time wisely. Instead of managing a Google Ads Campaign, you can outsource it to PPC professionals who manage multiple campaigns on a daily basis and understands the complexity of the platform. You can then focus on business strategy and the sales that matter most.

Experience Matters

When you have no experience managing a Google Ads campaign you can end up spending a lot of money quickly with little results. Google is not in the business to help you make money. Google is in the business to make money itself. Google provides Google Ads, a marketing tool, that only when used correctly really directs it’s energy properly towards the set marketing goals. This is where experience comes into play. Understanding what works and what doesn’t work can save you hundreds of dollars when selecting keywords. Because of the cost associated with mistakes, you will want planning to go into the keyword selection for your Google Ads. Choosing someone with experience matters more then you might know.

Summary

Google is the largest search engine on the internet and millions of businesses are doing their best to gain the attention of their potential customers. One of the best ways to do this is by implementing a Google Ads campaign. Hiring a PPC Agency Melbourne FL like The AD Leaf can help you tremendously. There are many reasons why hiring a PPC agency is better to manage your pay per click campaigns instead of managing them yourself so why wait? Call us now @ (321) 255.0900 or fill out our contact form.

 

Interactive Experiences with Google Display Ads

As technology continues to advance, Google is looking to provide more advanced ad tools for Google Display Ads. Google is introducing a new Google display ad format, called Swirl, that allows users to interact with 3D objects embedded in display ads. Digital marketers can utilize their 3D models and assets to produce ads that engage users by letting them rotate the object, zoom in and out, and potentially start an animation.

Google Display AdsSwirl is a new immersive display ad format available on Display & Video 360. Users can explore every angle of a product by rotating the 3D model in all directions and interacting from their device as if the product was in their hands. Google shared an example from a cosmetics company called Guerlain that created a 3D ad for one of its perfume fragrances. They used Swirl to draw people’s attention and let them interact with the perfume bottle directly and learn more about the scent by interacting with an additional link in the display ad. In this example, we can see how every interaction with the bottle creates another opportunity to provide the viewer with more information about the product. Swirl Google display ads were created for mobile devices to utilize their touch control features but these ads can still be displayed on desktop computers.

Many consumers look to YouTube creators for help when deciding on new products to purchase because they tend to give their actual opinion and brands have long been teaming up with creators to connect with their audiences. Now, brands and creators can make that experience even more personalized and useful for viewers with the help of another ad type utilizing augmented reality (AR).

M·A·C Cosmetics is the first brand to partner with the company FameBit to launch an AR Beauty Try-On campaign. Using this new format, brands like M·A·C will be able to tap into YouTube’s creator community, to help sell their products with virtual product testing.

Now that you know more about how Google is improving its ads functionality, its time to put it to use. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your Google display ads campaign. Learn more about what we have to offer your business and contact us to plan out and design a strategy for PPC in Melbourne FL.

Using Google Ads PPC Campaigns For Businesses

Google Ads Management Melbourne FL

Although there are many businesses launching their websites online on a daily basis, digital advertising has certainly become more competitive. However, through the use of Google Ads, it is much easier to market your products and services to a vast amount of people. Everyone, including the baby boomers, uses Google to search for information, products, and services online and you want to be the business that comes up first in the search results to market to them. What better way to reach your targeted audience fast by using Google Ads platform. If you, as a business, are not using Pay Per Click (PPC) campaigns to market your products and services, we believe you are doing yourself a disservice. In this post, we would like to show why you should use Google ads for your business.

Google Ads Helps To Increase Leads and Customers.

If you set up your PPC campaigns correctly and visualize what keywords your potential customers are searching for, there’s a great chance they will see your ad on the first page of Google and inquire about your products and services. For example, if you’re a plumbing business, you can set up your campaign for customers who are looking for emergency plumbing repair. By adding buyer keywords into your campaign, this can help to increase your leads from customers looking for that particular service.

Google Ads Is A Flexible Platform

With Google Ads, you can set up your daily budget and bids to whatever your heart desires. Also, if you know who’s your buyer persona for your products and services, you can set up your campaigns in a manner that specifically targets them. For example, let’s say again you’re a plumbing service company in Chicago, Illinois and you’re looking to target people who live in certain zip codes the local area. You can add the zip codes of your choosing into Google Ads which can help you to better target them while simultaneously using your daily budget and bids wisely.

You Can See Fast Results With Google Ads

Even though we believe all businesses should use SEO for their websites, it is, however, a long-term strategy. With Google Ads, you can see immediate results once you’ve optimized your campaigns with the correct ads and buyer keywords and it goes live. Once you let your campaigns run for a week, you can see the data that the platform gives you and you make adjustments along the way.

You Can Find Out More About Your Market

Gone are the days where you had to use traditional methods like sending out flyers and postcards to find potential customers. With the internet in full force, using those methods are very costly because everyone is essentially online using their smartphones to find information, products, services, and solutions to their problems. With an optimized Google Ads campaign, you can be right in front of your market and the good news is you only pay when someone clicks on your ad and not because it’s being shown during the day and night.

Now that you know why a Google Ads campaign is right for your business,  let the AD Leaf Marketing Firm help your company get on track by setting up successful PPC campaigns in Melbourne FL! We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of Google Ads, Bing Ads, and other advertising platforms in Melbourne FL, contact us today at info@theadleaf.com or give us a call at 321-255-0900.