In 2018 and beyond, content marketing will always evolve. Content still remains to be king of all marketing strategies and continue to be inexpensive compared to paid advertising. The key to having consistent success with content marketing is to look out for future trends and embrace the changes as soon as possible.
Here are our three trends of Content Marketing in 2018:
- Content Production: Producing content is a very inexpensive way to acquire new customers and doesn’t require a huge budget. If Google, Facebook, and Apple are investing thousands of dollars in original content, small business owners like yourself should do the same. Having high-quality content posted on a consistent basis will help to grow your audience and provide you free leads in the long term.
- Video Marketing: Although having well-written content is excellent and should continue to be implemented, the future of content marketing is video. I believe all marketers can agree that video marketing will be dominant for many years to come. When you can combine video with your content marketing strategy it will give you the best chance gaining new customers. Besides video, companies can do live streaming. If your business is having a special event, it would be awesome to have a live feed for your customers if they couldn’t attend to it.
- User-Generated Content: User-generated content, especially on social media platforms, acts as social proof that a business’ goods and services are highly recommended and that others should try them. People who are on platforms like Instagram can trust the individual promoting the product and would be very interested in learning more about it and how it can also benefit them.
Content marketing like any kind of marketing strategy changes over time. It always best to see what the latest trends are and implement them to see if they truly work or not. It is therefore imperative that you do all that is possible to stay ahead of your competitors before the trends become obsolete.