Why Do Social Media Posts Go Viral?

There is an old saying that all press is good press. While all press will get you exposure and have people talking, it may not be a good thing. In today’s social media world you never know what will go viral and what won’t. Something as simple as a picture of Spongebob Squarepants making a funny face can reach millions of people within minutes. According to the London School of Economics and Political Science in 2017, the world population was around 7.5 billion. Out of those estimated 7.5 billion people, more than 2.89 of them were active social media users. It is crazy to think that over 35 percent of our world is actively engaged with Social Media. With that being said when a post goes viral it can either make or break a company or person.

So what makes a post go viral? One of the biggest reasons is that the post that went viral resonates very strongly with a person’s emotions. These emotions can be positive emotions such as Joy, Happiness, Laughter, and Excitement, or they can be negative emotions such as Anger, Betrayal, Frustration, and Disbelief. In order for a post to go viral it must resonate strong feelings for multiple people. Typically more controversial and edgier posts that push and break boundaries are prone to go viral due to the unexpectedness and feelings they create within a person when viewing and engaging with that post. Moving forward, let’s look at an example of a social media post that went viral and benefited a company, and one that ruined a company.

Let’s first look at a recent post that went viral. On August 12, 2019 the Popeyes Louisiana Kitchen Restaurant Chain announced that they would be releasing a spicy fried chicken sandwich served on a buttered brioche bun with pickles. This sandwich instantly became a hit and despite it being a delicious sandwich this wasn’t the reason it went viral. The reason it went viral was because of Social Media. Many users started posting memes and humorous images about the chicken sandwich. Very quickly, everyone wanted to get their hands on this sandwich to see what all the talk was about. Unfortunately Popeyes temporarily pulled the item from the menu on August 28th as the restaurants couldn’t keep up with the high demand. Many users took to social media with a firestorm of memes to make the situation even more viral with many customers wanting the sandwich to comeback. Many social media users also compared the sandwich to Chick-Fil-A’s original chicken sandwich. Chick-Fil-A added in on the fun with some social media posts against Popeyes for not being able to keep up with demand. Popeyes then fired back at Chick-Fil-A with some of their own posts. Overall this attention was great press for both Popeyes and Chick-Fil-A as the funny drama led people to want a chicken sandwich and food and put the spotlight on the restaurants. It also created brand loyalty between them by fans choosing if they were on the Popeyes or Chick-Fil-A side of the argument.

Unfortunately some companies aren’t as fortunate with viral social media and they ended up on the losing side of the press. Nike dealt with this first hand in early July 2019 with their decision to pull the limited edition Betsy Ross American Flag shoes from the production line. The 4th of July was only a week away when Nike released the limited edition shoes featuring a vintage american flag of the original 13 colonies. Many people loved the design and what the patriotic shoes stood for, an honorary tribute for the late Betsy Ross and the original American Flag. However, one of their main brand ambassadors NFL football player Colin Kaepernick was not pleased with the history the shoes represented and wanted them removed from production and pulled from stores. Nike complied with his wishes and stopped production and removed the shoes from stores. While Kaepernick was pleased, many american consumers were outraged with the decision leaving many comments of disapproval, angry reactions, and complaints on Nike’s Social Media while also boycotting their products. Arizona State University even dropped the sponsorship with Nike claiming that the removal of the product was “unpatriotic” and “shameful”. Many Social Media posts were made against Nike and overall the business took quite a hit on sales and customer loyalty.

Photo courtesy of WSJ.com

If a Social Media post can resonate enough with people’s emotions strong enough it may have the chance to go vial as seen with the posts above. All press isn’t always good press but it will definitely have people talking.

Let us help you make those posts go viral. Even better, we’ll help your business get the exposure it needs on all social media platforms. Give us a call at 321-255-0900 to schedule an appointment with us. Get your company out there today!

Google Showing Fewer Reviews in Search Results

The statistics have come in from numerous Google Search Tracking Tools that Google’s algorithm update has been the catalyst for a drop in the number of search results that display stars under the search result snippet. Earlier this week, Google announced their update would “tighten the rules” around when a review rich result is shown for a snippet.

How much of a drop you ask? This depends on what tool you are looking at, but the drop is somewhere between 3 to 5 points in the number of times a review rich result would show. 

We should care about this change because if your pages on your site show review rich results, i.e. the stars, in the search results, then you probably want to make sure they continue to show these stars. The way to aid in the process of keeping your stars is to make sure your pages and schema markup comply with the new rules Google has laid out. You should be okay you are already following these rules. If you notice your review rich results disappear today or in the near future, just know it is likely related to this new algorithmic update. 

Luckily, there is nothing to fear if you follow the rules or have a great Marketing team on your side. If you don’t have Marketing professionals you can trust to keep your review rich results in the search results, contact the professionals at The AD Leaf Marketing Firm! We specialize in SEO in Melbourne FL and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO with one of our professional and highly skilled SEO specialists.

Instagram and Facebook Updates At-A-Glance

Are you struggling to keep up with the changes that occur on social media platforms almost daily? Algorithms are updated routinely, new features are tested out in select locations or industries on a regular basis, ad targeting options seem to change weekly; it can be a lot for a business owner to keep up with, especially since social media is just one part of a successful digital marketing strategy. That’s where we come in. Having an agency at your disposal who stays at the forefront of trends and breakthroughs in the industry is vital for an effective and successful digital presence and overall marketing strategy. Today we’re going to catch you up on the latest changes with a quick overview so you can get back to running your business and we’re also going to give you a little sneak preview of some changes that may be coming in the near future. 

 

Facebook


Top Fans and Exclusive Content

For Facebook pages with over 10,000 followers, you can exclusively target your followers who engage the most with your content now. These users receive ‘Top Fan’ badges and everytime they comment on your content the badge is displayed by their name. You can publish organic content that only ‘Top Fans’ can see on your page enabling you to test new campaigns with your most engaged audience members before rolling it out to everyone or provide special offers or exclusive information to your most loyal fans. 

Mobile Content Gets Compressed

Last month, Facebook updated the layout of the mobile experience for users by changing the aspect ratio on screens from 2:3 to 4:5 and reducing the number of text lines shown from 7 to 3. This means any text past the 3 line limit will be hidden and users will need to click see more to read the rest. This just means it’s even more important than ever to hook them with those first few lines. 

Update to Facebook’s Terms of Service

With all the media buzz around privacy and Facebook’s lack of transparency around user information and security, the social media platform has updated its terms of service to include things like details on how they make profits, information on content removal and intellectual property and more. You can read them all here.  This change was put in place to offer a more straightforward and transparent relationship with users. 

Cracking Down on Health Claims 

If you’re in the health and wellness space you will be especially interested in this one. Facebook has begun ‘downranking’ posts that talk about sensationalized treatments such as magic pills to get instant results or DIY ideas for losing weight that are dangerous. The key here is ‘sensationalized’ phrases. As usual, Facebook does not release details on algorithm changes so the exact phrases being targeted are unknown. Stick to medically proven health and wellness content and you should not be affected. 

 

Instagram 


Desktop Publishing Abilities 

In the past, the only way to work on Instagram was through third party software or through the mobile application itself. That means marketers and business owners could only use Instagram through their mobile devices. Most busy business owners and marketers take time to sit down at their desktops to do this type of work in depth. Now, thanks to the Creator Studio in Facebook, Instagram photos and videos can be posted to the platform along with the ability to check and respond to messages. This will save time for so many and as you know time = money!

Ad Placements Now Available in Explore 

If you’re not a heavy Instagram users you may not know about the explore tab. This is a place on Instagram where the platform shows you content you are likely to be interested in based on your behavior and actions taken in the app. So if you love watching cat videos, your explore feed may feature lots of pics and videos of cats. It’s usually got a good mix of things and in the past did not allow for ad placements. This is great news for business owners and marketers as it’s a brand new space to promote your content. 

Study Claims Instagram Engagement is Down Platform Wide

According to a study of 1.4 million Instagram posts by consulting firm Trust Insights, the average number of interactions on Instagram is down 18% from the beginning of the year. The study notes that brands as well as individual influencers are feeling the pain of dropping engagement rates and are still looking into what the potential cause could be. 

 

What’s Coming Next?


Facebook and Instagram Likes May Disappear 

Are you obsessed with comparing how many likes your posts get compared to others? Facebook and Instagram are testing hiding that feature from you in select countries. You’ll still be able to see your own likes but you won’t be able to see anyone else’s if they decide to roll this feature out permanently and in the United States. 

 

To stay up to date on all the changes being rolled out on your favorite social media platforms be sure to check back on our blog for future updates and join our newsletter list to get the latest and greatest information sent right to your inbox. If you want to learn more about how our agency can help you define and deploy a digital marketing strategy to include web development, SEO, content marketing and social media marketing, give us a call today at 321-255-0900 or email us at info@theadleaf.com

 

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Email Marketing in Melbourne FL

One of the biggest opportunities to capture your audience is with a newsletter.  If you have a website but do not offer your audience the opportunity to engage with you, then you are missing out on Email Marketing in Melbourne FL. One of the best signs of support or interest in your business is with the signup of the newsletter by your visitor. A great way to engage with them after they have left your site is Email Marketing in Melbourne FL via newsletter.

Submitted email addresses are highly valued as valid data that is submitted by a user that genuinely would like to receive more information. These users have an interest in your company or your industry, why else would they be there. It is a great opportunity to let the user know. “Hey, submit your info here and we will keep you informed of what we’ve got going on”. So now you have officially welcomed the user to engage at their own discretion via email. They can open the email, click on the items or simply ignore it. The bottom line is you, as a company, have established communication with an audience that does not have to visit your site to be informed. (As long as they don’t unsubscribe, we will cover that in part 2)

Email Marketing in Melbourne FL

“Well, I’m new to this and I don’t want to put a lot of money into something I don’t fully understand.”

Why should you? In business the idea is to make money and putting money into something that doesn’t show immediate benefit doesn’t seem feasible.

 

 

THAT’S LOGIC!

So, regarding bulk email service and management, you can do a simple search and find for free services.

There are a lot of services and resources that offer FREE accounts with limited features. Even though there is limitation to the features, I have yet to come across a service that limits function. Most of the time one of the features is the cap on the number of audience members.

But honestly, if you are over 2000 users that want your newsletter, you would have already justified the purchase in your head, and you wouldn’t be reading this article.

As a business owner, the thought process behind it is.. I just want to get this information to my already visiting customers.  This idea is very common, and a lot of methods are used to exercise this. New businesses can benefit from the many different services out there that can develop, manage and send email campaigns often for FREE!

That’s right! FREE, that is if you have an audience of 2000 recipients of your newsletter. It seems to be the sweet spot with mass email services for the FREE tier. Like most businesses there is an enticing aspect that will allow you to function within the service for no obligation. Also, like most businesses, the upgrades will be put right there in your face, just to tempt you into entering the paid subscriptions.

 

Don’t fret. You just got started, let’s get comfortable with what’s offered for free and then we can move on.

The main components you will have within this process is:

  • The Business
  • The Message
  • The Mail Service
  • The List (Most Important)

You as the business want to get the word out, check.

You want to tell your followers and subscribers all about sales and events at your business, check

We signed up for Mailchimp, Benchmark, or Constant Contact for FREE, check

We have gathered the list of submitted address and we are ready to go, check.

Email Marketing in Melbourne FLUp to this point I have described the best-case scenario. User submits address to list, Business collects address into list and sends out a mass mail with Email Marketing in Melbourne FL. There are many ways that this submission can lose validity based on the way it is entered, (misspelling) a general address or roll account (admin, info, contact) being submitted or the person simply unsubscribes.

 

This is the point in the matter where I mention on how important your submitted list is.

Email Marketing in Melbourne FLMail servers process millions of emails and within the bulk mailings it is very easy for a domain to be “blacklisted” or “flagged” for suspicious activity when sending to general accounts. When you send to valid addresses that have been submitted you don’t need to worry about these issues. When you continuously send to these addresses your credibility goes us improving your chance of not getting flagged for mass mail.

Once the reputation of a domain is compromised its often impossible to restore the credibility.

Quick Summary:

  • Use verified or valid addresses
  • Give your audience incentive
  • Use free services to stay connected with your audience!

Now that you know what it takes, contact the experts at The AD Leaf Marketing Firm, LLC to get started with your email marketing campaign today! We have the knowledge and expertise to handle any sized email campaign. Contact us for more information!

 

Hire a PPC Agency For your Google Ads or Do It Yourself

ppc agency melbourne fl

As you well know, Google is the largest search engine on the internet, hands down. There are millions of businesses in every industry (Plumbers, Dentists, etc) that are doing their best to gain the attention of their potential customers as well as dominating the competition. One of the best ways to do this is by implementing a Google Ads campaign. In the beginning, you as a business owner may want to create and launch your Google Ads campaign on your own. Later down the road, you find out that you are paying a lot of money for clicks and conversions and you may not have the time and energy to monitor your campaigns plus working on your offline sales. This is where hiring a PPC Agency Melbourne FL can help you. In this post, we’ll provide you with some reasons why hiring a PPC agency is better to manage your pay per click campaigns instead of managing them yourself.

You Will Save Yourself Time Hiring a PPC Agency Melbourne FL

Time is the greatest resource that everyone has in their arsenal but your time it is limited. We only have 24 hours in a day and if you’re running your business, to gain massive success, you have to use your time wisely. Instead of managing a Google Ads Campaign, you can outsource it to PPC professionals who manage multiple campaigns on a daily basis and understands the complexity of the platform. You can then focus on business strategy and the sales that matter most.

Experience Matters

When you have no experience managing a Google Ads campaign you can end up spending a lot of money quickly with little results. Google is not in the business to help you make money. Google is in the business to make money itself. Google provides Google Ads, a marketing tool, that only when used correctly really directs it’s energy properly towards the set marketing goals. This is where experience comes into play. Understanding what works and what doesn’t work can save you hundreds of dollars when selecting keywords. Because of the cost associated with mistakes, you will want planning to go into the keyword selection for your Google Ads. Choosing someone with experience matters more then you might know.

Summary

Google is the largest search engine on the internet and millions of businesses are doing their best to gain the attention of their potential customers. One of the best ways to do this is by implementing a Google Ads campaign. Hiring a PPC Agency Melbourne FL like The AD Leaf can help you tremendously. There are many reasons why hiring a PPC agency is better to manage your pay per click campaigns instead of managing them yourself so why wait? Call us now @ (321) 255.0900 or fill out our contact form.

 

Quora: The Marketers Guide to the Internet

Social Media Marketing

We have entered the digital age and the rest of the world has quickly followed suit. While more traditional forms of advertising such as billboards and print ads still exist, marketing has by and large moved into the digital space, changing our entire approach with it. How can we make use of this limitless information at our fingertips when trying to market our business? Offer it! The digital world allows marketers and business owners the unique privilege of connecting with their potential customers like never before, and there is no better way to do this than with online forums like Quora.

Quora is an information focused question and answer forum for anything and everything on the internet. With over 300 million monthly visitors and over 400,000 topics (sprout social) Quora can be used for anything from keeping up with the latest trends for social media marketing to keeping a healthy vegetable garden.  What does this have to do with marketing? For starters, you’re trying to market a business online, so is everyone else, so why do it alone? Use your resources! Are you having trouble navigating your software or social media platforms new interface? Someone else probably is too and there is an answer for that. Trying to figure out how to replicate that ad you saw on Facebook? Quora can point you to a resource. With the world more connected than ever, there is nothing you can’t learn online.

With how easy it is to offer and trade information, there is a myriad of answers to any topic online, but reliable sources can seem hard to come by. Be sure you’re being pointed in the right direction with Quora. Similar to other forum based sites like Reddit, Quora operates using an upvote and downvote system. This is an easy way to tell how reputable and helpful your sources are at a glance. The more helpful answers you provide, the more upvotes you receive and the more credible your answer becomes. These upvotes and downvotes don’t just stop at your post either. Build out a profile on Quora to keep not only all of your questions and answers in one place, but all of your upvotes too. Provide consistently helpful answers on a topic, and your profile will build a credible reputation and a reliable source of information. Soon, people will be searching up your profile, and looking to you as an industry resource for marketing, vegetable growing, anything!     

So our world is more connected, and people can communicate and share ideas like never before, but the question still stands, what does that mean for marketers? It means that you can connect with your audience like never before. The opportunity to connect with your audience on forums like quora gives marketers and business owners a unique insight to their audience. So get to know them. What questions are they asking? What do they want to know about your business or your industry? Quora gives you the opportunity to keep a close eye on exactly what your audience is interested in, and then gives you the opportunity to get writing. Stay updated on topics with the tracking and searching feature, and speak to your audience directly. Remember: If people are asking, it’s worth writing about, so don’t stop there. Establish you and your business on Quora, then establish you and your website as a resource. Demonstrate your knowledge in your industry by writing blogs, frequently asked questions pages, and other exciting and informative content that will keep your audience engaged and coming back. 

Getting started on Quora is completely free, and if it’s not part of your strategy, your missing out on the social part of social media marketing. Get started talking in your industry, and start building some credibility around you and your brand. Set up your profile to reflect you and your business, and begin delivering value to your to your audience like never before.  

Adjustments Are Made To Google’s Algorithm when a Real World Crisis is Occurring

In light of recent events such as earthquakes, hurricanes, as well as other crises, Google has just made it known that they have again made algorithm changes. In response to these real-life crises, Google’s algorithm can now recognize when a bad event is taking place.

When that said event is taking place, Google will increase the weight of “authority” signals in an effort to surface the most accurate information about the crisis occurring. With the rise in school shootings in the US being noted as a reason for the algorithm update it makes sense as during these times of panic, there is a lot of misinformation that spreads. Google’s motive is to slow the snowball effect of misinformation rather than to remove it from search engine results completely.

 

Pandu Nayak, a senior engineer at Google, explains that ridding the individual pages does nothing for the actual misinformation problem.

“… what we really want to do is to go down and understand why this problem occurred in the first place. Like, what was that in our algorithms that caused this problem to occur? And you get to the heart of the problem, you fix that, and now, even if you don’t solve the whole iceberg, you solve a large part of the iceberg.”

 

Moving forward, Google will serve results from the most authoritative sources as determined by its quality raters when searching for information about a crisis that is currently unfolding. For example, with the recent earthquakes that have been occurring in California, Google would boost the authoritative breaking news articles for searches related to earthquakes, as opposed to informational, evergreen articles about the subject. Once a crisis has subsided, Google’s search algorithm will return to normal.

Now that you know that your rankings didn’t take a nosedive and that you are just being pushed down the rankings because of the current natural disaster, contact the professionals at The AD Leaf Marketing Firm! We specialize in SEO in Melbourne FL and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO with one of our professional and highly skilled SEO specialists.

Graphic Design: The Wordmark

Within the wordmark there can be a multitude of variations and styles. Fonts variations play a huge part in the ability to individualize logos with a similar font type. Typography is king when it comes to the base of what a Wordmark logo is comprised of. Knowing how and when you use it is crucial. The type of font selected says a lot about a brand presentation. Serif fonts carry a certain feel while san serif fonts tend to present a different look even with the same wording. The same can be said when script fonts are used. There could be a clean-lined handwritten font that will give an elegant look while rough lines will present a grunge like feel.

Color, kerning, case choice, letter spacing, weight and typeface are just a few of the parameters that can be adjusted to change the presentation. Sometimes simplicity is best and less is truly more so in these instance you will see a stylized font set as a logo representation.

There are many instances where the font type is not by selection of an actual font but a custom scripted or designed font or word type. These brands have had Wordmarks custom illustrated for the brand. This helps tremendously in in building brand recognition since the Wordmark “style” is unique to the brand.

Variations of font types can be stylized in many ways. Designers can use simple type and use many different design techniques that play into the presentation of a brand. Great examples will use negative space to make up some of the lettering or maybe incorporate subtle subliminal messages.

A great example of this messaging incorporated into the logo is Amazon. In the case of this corporate giant, the message was to have everything in stock from A to Z. You can cleary see this message on the face of this logo.

 

Another Great example is Fed Ex. Within the negative space of the FedEx logo you can clearly see an arrow between the capital E and the x, emphasizing delivery.

There are tons of examples out there of companies practicing this design strategy. This can be a very powerful delivery of a message of a brand when executed properly.

With Graphic Design in Melbourne FL and by following this information, you can also be on the right track to attracting your customers and becoming memorable. At The AD Leaf, we can create any design that any company would be proud of. For more information about our graphic design in Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

How to Make Your Photos Pop for Social Media Marketing

Social Media Marketing

1.8 billion photos are uploaded to the internet every single day!  In January 2019, according to Hootsuite, a social media marketing software company, there were 3.484 billion active social media users and they spent an average of three hours and seven minutes per day on social media!  That means the average social media user is bombarded countless photos and graphics each day! How are you going to make your photos stand out from the crowd and get engagement on your social media marketing platforms?

Here are five things that can help your photos garner attention:

 

FRAMING AND COMPOSITION

Social Media MarketingThe “rule of thirds” is a rule of thumb in the composition of visual images such as photography, graphic designs and painting.  It can be applied to any subject to improve the composition and balance of your images to make your design more engaging. The rule of thirds involves mentally dividing up your image using 2 horizontal lines and 2 vertical lines. You then position the important elements in your scene along those lines, or at the points where they intersect.  You want to use the rule of thirds, both horizontally and vertically by placing  your subject in the right or left third of the photo–this stimulates the viewer to spend more time looking at your photo.  The idea is that an off-center composition is more pleasing to the eye and looks more natural than one where the subject is placed right in the middle of the frame. It also encourages you to make creative use of negative space, the empty areas around your subject.

If your photo is of a landscape, avoid putting the horizon line in the middle of the photo because this tends to make the photo feel like it’s split in two.  Instead, place the horizon line along one of the horizontal lines of thirds. Make sure any focal point of the picture is placed at one of the points where the horizontal and vertical lines meet to serve as an “anchor” for the image.

If your picture is of a person, remember that the eyes are where we are naturally drawn to, so put the eyes level with one of the horizontal lines of thirds or at one of the points where the horizontal and vertical lines intersect to make a much more interesting photo and not a “mug shot” (where the subject is centered in the middle of the frame).

 

EFFECTIVE EDITING

There are a lot of filters available to use with the popularity of Photoshop and other photo editing tools.  Overall, photos with filters are 21% more likely to be looked at than non-filtered photos and 45% more likely to elicit comments.  But please don’t over use filters–remember, less is more! The filters most likely to boost images’ popularity are those that impose warm color temperature, boost contrast, and increase exposure.

Adding text, frames and emojis to your photographs increases engagement.  But again, use everything sparingly. A busy photo with too much going on will likely be scrolled past.  We highly recommend the Phonto photo editing app. It is a free mobile application that is user-friendly and easy to maneuver through.  It has more than four hundred fonts with changeable size, color, gradient and stroke color. You can also download your own fonts into the application.  You can crop the image, apply filters, add items and Phonto provides additional styling and tools to edit. Phonto can access your camera, camera roll or you can create a blank image and start adding different elements.

Facebook and Instagram have some great edits with filters, tags, cropping, text, stickers, doodles and emojis.  Both these social media marketing platforms give you lots of options to make your photo unique.

 

PUT A STORY BEHIND THE IMAGE

Draw the viewer in and keep them on your post longer by making your caption personal and appealing. Take your readers on a journey and tell them a story. Show them that you’ll help them overcome a challenge using your product.  Leveraging this type of storytelling is an effective copywriting tip that will help people relate to your product and better understand its value.

When you have a business, you need to reach out to as large an audience as possible. In order to do this, your content must connect with the masses. They need to feel that your brand is talking to them when they read it.

You don’t necessarily need to be cute, clever, or even a literary genius while writing content. You should write it in simple language. Try not to use complicated words that can make it difficult for a layman.

A majority of copywriting tips emphasize two things – improving readability and making it easier to understand.

Remember that each social media platform has limits on how much text you can use.  Keep these limits in mind when writing your captions and know that captions may have to be edited when you move between social platforms

 

CAMERA PHONE BASICS

Mobile phone photography can seem daunting, but following these simple tricks will elevate your photos:

  • Clean the lens before taking a picture.  Our phones are handled by us all day, thrown in  our purses or backpacks and set down on many surfaces.  As a result, they are covered in fingerprints, dirt, and dust.  Take the time to clean the lens with a soft, clean dry cloth.
  • Turn off HDR (High Dynamic Range) option on your phone–this tends to make photos look overdone and less appealing.
  • Don’t rely on Autofocus. Phones use passive auto-focus with contrast measurement. This means that the camera needs contrast to focus and have problems focusing on a blank wall or in low light conditions. It’s better to turn off Autofocus and take the extra time to make sure your shot is not blurry by keeping your phone steady.  The best thing is to use a tripod made for your phone.  If you don’t have a tripod, here are a few tricks for keeping your phone steady:  rest your phone on a solid surface, such as a wall or rock. Hold your phone with both hands, making sure you have a good tight grip.  Lean against a wall or tree to steady your body. Position your elbows against your body to keep your arms steady. Crouch down, and rest your phone on your knee.  
  • Avoid using the flash–oversaturation is a big problem with most photos.  Instead set the brightness on your camera before you take the picture.
  • If you are taking a photo of a person, shoot in portrait mode to create gorgeous blurred backgrounds and make the portrait appear sharp.
  • Experiment with different perspectives to get more interesting shots.  Most photos are taken from chest height while standing. Get down on your knees, hold the camera above your head or lay down and shoot straight up.  Or shoot through a “frame” such as a doorway, arch or window.  
  • Simplify your compositions for the most striking shots.The best photos are often the most simple ones. If the photo is busy, the user won’t know where to focus his attention. So, always aim to simplify by including only one subject in the photo and ensuring the background is not too busy or distracting.

By following these guidelines, you will insure that your social media images will get the attention and engagement we all want–happy posting! 

We have a staff of trained social media marketing professionals to help you improve your social media posts! Even better, we’ll help your business get the exposure it needs on all social media platforms. Give us a call at 321-255-0900 to schedule an appointment with us. 

Increasing A Website’s Potential With An SEO Site Audit

seo site audit

When it comes to Search Engine Optimization (SEO), the art and science of implementing the right strategies have definitely grown over the past two decades. Because of the constant changes in the search engine algorithms, businesses that are building their websites and online presence need to understand how to use efficient and effective digital marketing strategies to help them rank on the first page. Business owners also need to understand that building and launching a website on its own accord is not enough to be competitive in their market. If they do not optimize the pages and content, their website is basically just a business card, and not a well-designed and optimized money making machine. This is where an SEO site audit comes into play.

What Is A Site Audit In Its Purest Form?

An SEO site audit assists in tracking the performance of the various SEO activities on a website. Also, with an SEO site audit, we can examine the website’s technical framework and infrastructure, which includes SEO keywords, page content, meta tags, and backlinks. The audit does two things. It measures the value added to the website as a result of the SEO work done on it, such as search engine rankings, traffic volume, and conversions. Second, it shows a report on the site’s performance by displaying issues and problems that may have caused your website to perform poorly.  Moreover, an SEO site audit will identify past SEO strategies that should be removed from a website altogether because of its lack of effectiveness to rank efficiently. In a nutshell, the main objective of an audit is to pinpoint which pages are SEO-optimized, how fast your pages are loading, if it is mobile-friendly and so forth. Essentially, the audit seeks to identify the gaps between your actual website performance and what should it be. The end goal of SEO audit is to recommend improvements to your website and maximize its benefits by using proper SEO strategies.

The Benefits of the Audit

So what are the benefits of an SEO audit? Here are three benefits below:

1. An SEO site audit can pinpoint why your website is not performing and provide helpful performance improvement advice.

2. An SEO audit can help to reverse past SEO strategies by providing valuable decision-making information on what must be done to fix your website’s current issues.

3. An SEO website audit, above all, can show solid, concrete metrics for what your website absolutely needs to work on.

Now that you know how an SEO audit works and why it’s important to use for your website, you understand how an audit ensures that your company’s SEO initiatives are well-validated and worth the investment.  At the AD Leaf Marketing Firm, we specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy with our SEO services in Melbourne FL.