Stock Photography: Silent Brand Killer or Time-Saver?

 

As a business owner, there’s a myriad of decisions that fall on your shoulders from financial decisions to branding decisions. At the end of the day, you may find yourself wanting to slap on any photo to pair with your social media posts. But before you press that “Post” button, let’s dive into the Stock Photography vs. Original Photography debate.

First things first, why can’t we simply copy and paste any photo from the world wide web? 

 

Avoiding Copyright Infringement

 

The photos that we see on online publications are copyrighted and are unable to be used for commercial and marketing use. Using these photos without the permission of the photographer, company, or publication could result in a hefty fine or further legal action. This is typically when companies look to stock photography. Let’s look at the pros and cons, shall we?

 

The Pro’s and Con’s of Stock Photography

 

Stock Photography can be a great tool to lean on when deadlines are tight. It can save you an hour’s time of messing with a camera and worrying about copyright when you just need two posts worth of photos. Sprinkling in quality stock photos to buff up your volume of content certainly won’t damage your brand credibility, however, it’s important to sift through stock photography libraries. If the image isn’t blending in with the rest of your content or branding it’ll stick out like a sore thumb. We’ve all seen those generic photos of a group of “business associates” that are giving their best faux laugh with a thumbs up. 

 

The last thing you want when a consumer comes across your marketing content is generic. It cancels out your credibility of providing customized customer relationships and takes away the originality of your brand that you’ve worked so hard to build. Furthermore, nothing is more embarrassing for a company than when they realize their landing page has the same smiling employee as a competitor company in another state. With the public consuming so much content in a day, you’ll be surprised at how quickly consumers of all ages can spot stock photography usage. 

 

The Pro’s and Con’s of Original Photography

 

Many business owners think that the option of original photography is an expensive and time-consuming process searching for the right photographer. Websites, such as Fiverr, are a great place to find photographers! You’ll be able to analyze their style, read reviews from past clients, and even find a product photographer for as little as $30. Think of this as a legal investment now that you’ll have complete ownership of photos that you’ll be able to use more than once. Working with a photographer will also assist in expanding your brand aesthetic that consumers can recognize without seeing your company’s name. These photos can present your service or product in your perspective. This is a part of laying down the foundation for building trust and familiarity with customers. 

 

Due to the majority of people having a smartphone, there’s no reason to not have photos of your product or your employees in action while they carry out a service. By typing in “Basic Smartphone Photography” on Youtube, you’ll be provided with countless quick lessons on how to take the proper photo. Allow yourself to present your own point of view and indulge in your inner creative.

 

Stock Photography vs. Original Photography

 

 In the end, your own photos will perform better than stock photography. A while back we had a client that was reluctant to provide his Social Media Specialist with photos of his employees while they were working but was unsatisfied with the performance of their social media platforms. They finally decided to send one photo and amazingly enough, the response and engagement were twice that of any previous stock imagery the Social Media Specialist has used in the past. 

 

A study recently conducted by “Marketing Experiments” compared the response of consumers to a stock image of a woman vs a picture of a company’s founder. Consumers were 35% more likely to sign up for a free consultation when the founder’s photo was used. Even though it wasn’t likely that visitors would be conversing with the founder, they were able to connect with a real person from the company.

 

All in all original photography not only saves you money in the end but is a testament to your commitment to being a trustworthy, premium content company. There’s no need to ban stock photography from your marketing content, but you’ll find the best engagement success online with photos taken by you or by a professional. 

 

Still intimidated by the decision on which images to use? At The AD Leaf ®, we have a team of Social Media Specialists who thrive off of cultivating premium content for a variety of businesses. Let’s work together on expanding your company’s presence online! Give us a call at (321) 255.0900 or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon! 

 

Google ads campaign

Google Ads Campaign Management For Small Businesses

If you’re a small business looking to launch a Google ads campaign for your company, you may think you can’t afford this type of pay per click advertising. Alternatively, you may want to learn how to run a paid search campaign yourself which is a valuable skill to have. However, it can be time-consuming to manage campaigns while simultaneously managing your business. If you make an attempt to rush in without performing the proper research, you will probably make common beginner’s mistakes and blow your budget with nothing to show for it. This is the main reason why it is best to have a reputable digital marketing agency to handle your Google ads management for you.

Why Use Google Ads Campaigns For Your Small Business?

Reach People When They’re Looking For You

If you target the right keywords with your Google ads, you can get in front of potential customers at the exact moment they’re looking for your products. Having an ad that serves up your products on relevant keywords is a great way to get new customers.

Target Based On Your Location

If you run a local business, you don’t care about appearing in search results outside of your area. Google Ads lets you target your searches based on your location, which can help you get in front of potential customers near you.

Target Multiple Audiences That Use The Same Product

If you sell products that can appeal to multiple different audiences, Google ads can help you reach those audiences by letting you target different keywords. PPC ads would let you target each audience individually by using industry-specific keywords. For example, “Rustic coffee table” and “Western-style wooden tables” may apply to similar products, but they attract very different audiences—Google’s pay per click ads and campaigns let you target both.

Send People To Specific Landing Pages For Products/Services

When someone clicks on an ad, they get sent to a landing page on your website. One of the strengths of launching a Google ad is that you get to choose that page. A lot of people send pay per click traffic to their home page, which is ok, however, it is not ideal. But one of the major strengths of Google ads is that you can send people to your customized landing pages that are optimized to convert. By sending people to landing pages that offer what they’re looking for, you can increase your chances of converting them into customers.

Track Results Easily

With Google ads, you can track click-through rate, cost-per-click, ad spend, as well as conversion rate on your landing pages. You can also split test different ad copy and landing pages easy to maximize your ROI.  Return on investment is a huge consideration for your marketing budget, and Google ads won’t leave you guessing.

Get Results Quickly

Other approaches to getting seen in search engines can take a long time to start working. The conversion process is longer and more difficult to measure. Google ads aren’t a silver bullet, but they will get you results much faster than most other marketing tactics. If you have the know-how, products, ad copy, and landing pages together already, Google ads are a simple way to start getting sales.

Google ads and other pay per click platforms, like search engine optimization, helps companies to get their brands seen by customers searching for relevant search terms. Both of these digital marketing techniques help to increase your boost your website’s ranking so that it appears higher up on search engine result pages. Search engine optimization is a slower, long-term, organic method, whereas paid search is often a quick fix option, providing your business with a short burst of visibility which can be beneficial for temporary promotions or to publicize the launch of a new product or service.

If you require management for your Google ads campaign and looking to find a company that offers services for your small business, here are items that will be incorporated with your package below:

  • One-off set up costs
  • Regular reports and analytics
  • Fixed monthly costs
  • Optimization of existing pay per click campaigns
  • A dedicated accounts manager
  • Keyword performance and campaign monitoring
  • Budget recommendation
  • No minimum spend requirement

At The AD Leaf Marketing Firm®, we understand that not every business has the time to invest their full efforts into PPC Ads. To learn more about how Google ads campaign management can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

 

Are We Listening?

It’s no surprise to anyone: There are a lot of conversations going on out in the world today about many important topics and world events. There are countless important matters to discuss, and matters within matters it seems. The growing amount of high-touch topics and the availability of social media is both an exciting and somewhat sobering thing. To have so much at your fingertips is a tightrope not only for social media coordinators and marketing teams, but also for clients, businesses, and actually, anyone using social media. 

If I was to be blunt, more and more it can feel like everyone has something to say. Some opinions to give. And while this isn’t entirely bad, it isn’t entirely good, either. Taking a moment to not ignore the important issues around your brand, but to step out of the endless debates, chats, opinions, and keyboard activist to focus on a skill that needs (in my opinion) revisited: listening.

What does listening have to do with your brand? Your company? Your personal page? Your relationships? Your personal life? 

 

We believe a lot. 

 

Merriam-Webster defines listening as: “To hear something with thoughtful attention.”

To listen is to give preference to another. It is not waiting to talk. How busy are we as a brand, company, friend, or significant other with talking instead of listening? And how can listening not only help your social campaign (not to mention your life)? In the context of social media, practicing social listening can improve your brand, create community, help avoid PR nightmares, and so much more. All by listening. 

Looking at metrics and date is an invaluable practice we utilize here at The AD Leaf to see what is performing well, what could use work, to spot trends, and to develop a strategy. Some would say this is listening, but it is in fact social monitoring. Think of social monitoring as the step before you listen, or the information you are already aware of as you embark on your journey of practicing social listening. Social listening, however, is the practice of listening to what your audience is saying now. It grabs the words as it leaves your client’s mouth and takes hold of them. Look at them. Analyze them. And then use them as valuable pieces of information for them. Let me illustrate.

Apple for the longest time has been known as a brand who is well…stubborn. They have a long-standing habit of being very exclusive, private, and just do their own thing because it works (and this is coming from a die-hard Apple fan). Recently I was watching the Apple Developers Conference, the WWDC, and was shocked at what I was seeing. Apple was having interviews with famous tech Youtubers, they made several changes to their OS that have been longtime requests from their customer base, and so much more. What was even more intriguing was the comment section of this event. There was a massive amount of engagement happening, and most of it was positive. Why? I believe because Apple did something that was new(er) for them: They listened to their customers. Now, we still don’t have the headphone jack, but I think you get my point.

When we listen, something takes place. Your brand sentiment is affected. What is brand sentiment? Let’s call it the overall “mood” of your brand. It’s how people feel about you and what you provide. When you are actively listening to what your audience is saying about you, your brand, your product, your services, and your competition, you can learn valuable nuggets of information that can help improve brand sentiment. 

Listening is something that can be done and should be done, everywhere for your brand. If you overhear someone saying in your checkout line that it’s too noisy, then guess what? That is a valuable clue that maybe others are feeling the same way and that is an area that can be developed to improve customer experience! Listening helps you get in front of PR nightmares as well. Do you remember the Nike shoe incident with the Duke basketball player who’s shoe exploded while he played? Yeah, we do too. Nike didn’t hide from it. They actually saw the storm that was brewing on Twitter and they got in front of it by publicly apologizing and reaching out to the player, offering him a great deal. This couldn’t have been done unless their team was listening. In listening, you can catch small wildfires before they become forest fires. 

Listening and responding helps create positive momentum within your brand. But don’t just listen for you. Listen to your competitors, too. If you have a competing business that is doing well, listen, and see why they are. Maybe there is something you can learn to improve your own! Listening spots trends, too. If you consistently hear people talking about sustainable purchasing, then maybe it’s something you should look into for a new product line. Listening helps you spot both good and bad trends and provides you with valuable information to take your brand in the right direction. 

So, the question remains, “What do I listen for?”

Listen Everywhere

This extends beyond your social media. Listen when you walk into the office. When you walk to the lunchroom. When you login to your accounts. When you take calls. Don’t just listen to the team, but listen to their conversations, and the interactions they are having with clients. All of these are valuable in developing a listening ear. 

Learn From Others

If a brand is crushing it, find out why. This may require a bit of humility, but it’s good for us to become a more developed people and brand. Listen to what others are doing. Learn about their success. What mistakes did they make? What challenges did they have? When you do this, you discover why they “walk” the way they do. Listening learns. 

Be Aware, but not Reactionary

Listening can be tricky when it comes to reacting. Especially if you come across a rough comment. Take a moment, step back, and assess the situation. Listening is meant to help your brand gather quantifiable information to develop a plan around to better everyone. Be careful not to react but to be aware of what others are saying.

Develop a Plan

Did you know that studies show that top-rated leaders have a desire to do more listening than talking? They prefer it. Listening helps you take in information to then develop a course of action. After all, we aren’t only listening to just listen. We are listening to make more well-informed choices down the road. Listening helps you make a game plan. 

Speaking of listening, we at The AD Leaf would love to hear about you and your brand and would love to help you reach your marketing and creative goals. At The AD Leaf ®, we’re here to help you build your brand’s reputation and develop relationships with your customers. Feel free to give us a call at 321-255-0900 or you can email us to info@theadleaf.com. Let’s make great things happen together.

seo and ai

AI & SEO

Depending on how you perceive them, technological advancements can either pose new problems or new opportunities in any industry, and developments in the area of artificial intelligence and digital marketing are no exception.

Self-teaching algorithms have made search engine optimization (SEO) more complex and challenging to learn, which means that it could get more challenging to target followers, and eventually win a customer through digital marketing initiatives.

However challenging it can be to adapt to new innovations, an incredible return on investment exists for those who are willing to adjust and learn how to use emerging technologies.

So, how will artificial intelligence shape the new SEO landscape?

Search Engine Are Becoming Smarter

While it’s made our work a bit tougher, it still presents an opportunity for advertisers.

The goal of both these developments in artificial intelligence and machine learning is primarily to have improved user experience and to make consumers happy.

Don’t we want the same thing as the marketers? If these networks get more effective, features such as private (formerly “personal”) search results can push more eligible, qualified traffic to the right location. Thus, instead of creating mass appeal content for better search ranking, you will be able to create content that speaks directly to your audience – meaning more qualified traffic.

Let’s see how AI is being used to produce quality content, develop better strategies, with a focus on personalized customer experiences.

Hyper-personalization 

Nothing captivates a buyer more than being personally marketed to. Today’s consumers want to feel as if companies care enough to produce content that zeros in on their individual needs and concerns. Personalization is thus important not only for SEO, but also for the satisfaction of the consumer. Data reveals that 79% of companies that have met their sales goals have a designed a personalization stragety. In addition, smart optimization engines used to identify consumer intent would allow digital companies to increase their revenues by up to 15%.

Consumers want businesses to pay attention to what they do online and bring ease to their online buying experience. AI helps you to construct customized interactive environments that cater to these individuals.

Specifically, AI can allow us to:

  • create specific landing pages
  • dynamic content
  • create unique customer interfaces focused on behaviors

How AI Is Used Today
Finding out what keywords, verbs, or phrases you want to automate is more than half a fight. AI excels in identifying trends in broad data sets, including search volume results. Your preferred search engine depends on artificial intelligence to produce the answers of your queries. Search engines use advanced AI, machine learning , and deep learning to perform searches, and then anticipate which outcomes will fulfill each quest. As every SEO specialist who tracks Google’s algorithm updates knows, search engines do not disclose precisely how their AI programs operate, but offer hints.

Local Search
It’s not always straightforward to make sure your company turns up specifically in search of several different places. And the consequences of incorrect local search results can negatively affect companies within a metropolitan area. AI is great at solving this type of information-based problem on a scale.

User Experience Is Top Priority for Ranking
More intuitive search engines are taking into account user interaction and connection trends in the evaluation of the content. User engagement has been Google’s top priority for some time now.

Google is looking at four key user interface signals:

  • Organic Click-through Rate: The number of users who click on the outcome of the search.
  • Sessions: How long a person has spent on your web.
  • Bounce Rate: How many users leave your website immediately after arrival.
  • Pogo-sticking: How many times a user clicks the back button to go back to the search results and find another connection.

In addition to the accuracy of the content on your websites, you must ensure that the website is searchable, easy to navigate, and available to all browsers and computers.

Back links are still also a significant ranking aspect, so make sure yours comes from high-level pages.

Even More Mobile-Focused
Users Are More Likely To Purchase From A Mobile Friendly Company
Your smartphone friendliness has an effect on your conversion rate. If your platform is running well on smartphones, your customer is more likely to buy items from your service. A mobile-friendly website will help you make more conversions.

People Invest A Significant Portion of Their Time on Mobile Devices
70% of the time,  users use handheld devices to browse the internet. If users spend most of their time surfing the web using mobile devices, you need to ensure that they have a memorable experience on your platform. If you don’t adjust, you risk losing potential leads bad a poor mobile experience.

The implementation of strong, high-quality SEO on a brand’s website and digital properties will always benefit the brand and its marketing efforts. At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into SEO. To learn more about how investing in SEO can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

Customer Reviews

Best Practices for Responding to Customer Reviews

In this day and age, there are multiple platforms for a consumer to post about an experience they had regarding your business. Many consumers use reviews to guide their purchasing decisions. These shared experiences open the door for the positive feedback that can attract new customers but can also actively drive away new potential customers. Your brand’s reputation is critical to growing your business. While it is important to have quality marketing copy for your website and social media, consumers are much more likely to develop their opinion of your business based on customer reviews. 

Claim Your Business on Social Media and Online Review Sites

It is near impossible to gain success on social media without listening to your customers. It is very important to know where your customers are having these conversations around your business. Your business probably already has an Instagram and a Facebook account, but don’t stop there. Be sure to utilize platforms such as Yelp, Google, Zomato, and Trip Advisor. Claiming your business on these sites not only improves online visibility, but it gives you an opportunity to see what your customers are saying about your business. Reviews can also have a major impact on search rankings.

Responding to Reviews

While some reviews might be negative, there is no reason to fear what your customers might say about your business. Sure, these types of reviews can be gut-wrenching, but if the customer doesn’t speak their mind you may never have the opportunity to address their concerns head-on. Use these reviews as opportunities to develop a relationship with a customer. 

Keep in mind that your response should be an effort to build goodwill with the reviewer. Every review should be approached with care, no matter how negative it may be. Even your harshest critics are likely to give your business a second chance when greeted politely and professionally. 

Responding to negative reviews is no easy task. It’s important to remember that you are a human being with emotions, and it can be upsetting to read a review that is damaging to your company’s reputation. Don’t force yourself to reply to a review if you’re feeling upset. Step away for a minute. You cannot allow your emotions to dictate your response. Reply to the review when you feel you can provide a thoughtful response.

Your response to a negative review will vary based on the situation, but always remember to thank the reviewer for sharing their thoughts with you and for allowing you the opportunity to respond. They could just as easily post their negative review to their own social media without tagging you, leaving you without an opportunity to respond. Take full responsibility for their experience and do your best to make things right.

Don’t allow your response to a negative review to turn into a public discussion between you and the unhappy customer. Leave your phone number or e-mail address so you can further discuss the issue in private. Remember to follow the same standards when communicating with a customer offline as you would on a public forum.

It may seem redundant to respond to a happy customer leaving a positive review, but it is absolutely necessary. Responding to positive reviews helps make the already satisfied customer even more satisfied with your operation. Making your customers feel appreciated is the perfect way to build brand loyalty. Let them know that you greatly appreciate their review and continued support for your business.

Customer Reviews

Neutral reviews tend to be a mixture of positive and negative feedback. Because the customer may not feel as strongly about the situation, a neutral review may be missing some details. Be sure to reinforce the positive notes in your response.  It’s a good idea to ask the customer for more information so that your response is as targeted as possible. 

Encourage Customer Reviews

It’s natural for some of your happiest customers not to review your business. Take the initiative to find creative ways to encourage your happiest customers to share their experiences. If they’re already reviewing your business on Yelp or Trip Advisor, share their comments on Facebook, Twitter, and Instagram so that your followers can see what your most satisfied customers are saying.

Each review contains data about your customers that can help you better understand their experience. Listen to what your customers are saying and make the appropriate adjustments. It’s likely that there are other customers with similar experiences that haven’t taken to social media or a review site to share their thoughts.

Social Media Promotion

Now that you’ve gotten some feedback via review sites, let’s make sure your social media audience can read about those experiences. Make an effort to get your social media followers to find you on Yelp, Google, and other review sites. You can also add review site widgets to your website to allow customers to share their experience directly from your website, rather than navigating to the actual review site.

At The AD Leaf ®, we’re here to help you build your brand’s reputation and develop relationships with your customers. Feel free to give us a call at 321-255-0900 or you can email us to info@theadleaf.com. Let’s make great things happen together.

seo for small business

SEO For Small Business

SEO will definitely boost the searchability and accessibility of your business’s website, but what other practical benefit does it offer? What is the benefit of SEO for small business? SEO can provide more value than greater viability and searchability. Small business SEO has the potential take their brand to the next level!

Organic Search Is Typically The Source of Website Traffic
Organic search is an essential part of the success of most company websites, as well as a vital aspect of the customer sales funnel, eventually bringing consumers to complete a conversion or take an action.

Google, the world’s most visited search engine, is also the world’s most popular email provider (with over 1 billion users). Thus, we know that a significant majority of the world that accesses the internet is most likely visiting Google at least once a day.

Being highly visible as a trusted resource will always work for the brand. Quality SEO and a high-quality website can bring the right customers to your brand.

Trust & Credibility
As experienced SEOs, we aim to establish a strong foundation for a website with an efficient user experience that can be easily discovered in the search process thanks to the trust and credibility of the brand and its digital properties.

There are many elements in establishing the authority for search engines. In addition to the factors mentioned above, authority is accumulated over time as a result of elements such as: positive user behavior, machine learning signals, optimized elements and content, and quality backlinks.

Remember, it’s impossible to build trust and trust overnight — just like real life. Authority and credibility is acquired and built over time.

Local SEO Can Lead To Increased Engagement, Traffic & Conversions
With the rise and increasing dominance of mobile traffic, local search has become a key part of the success of small and medium-sized enterprises.

Local SEO aims to optimize your digital properties for a specific location, so that people can find you quickly and easily, putting them one step closer to a transaction.

Local SEO marketing focuses on different cities, territories and even states, creating a competitive platform for brand advertising at the local level. We do this by enhancing a website’s content, including local quotes and backlinks, as well as local listings specific to the location and business sector of the company.

We also emphasize Google Reviews. There should also be a strong emphasis on user reviews on Google, as well as on other review sites such as Yelp, Home Advisor, and Angie’s List, depending on the industry.

SEO Can Impact The Buying Cycle
Customers are conducting their homework. The ability to research almost anything is considered to be one of the greatest benefits of the Internet, from the point of view of the consumer.

Using SEO strategies to convey the message for excellent offers, innovative goods and/or services, and the quality and value of what you sell to the customers will change the game.

Undoubtedly, this would also have a positive effect on the purchasing process when done properly. Brands must be visible in places where people need them to make a worthy connection. Local SEO enhances that visibility and enables potential customers to find answers and companies to respond.

It’s A Long Term Strategy
SEO can have a measurable effect in the first year of implementation, and all of these efforts can have an effect that lasts longer than a few years.

As the market evolves, yes, it is best to follow trends and changes closely. The more SEO time, energy, and investment is performed, the stronger and longer a website stands to be a worthy competitor in the business.

It’s no mystery that if you’re not on page 1, you are missing crucial opportunities to get traffic to your website. A recent study shows that the first three organic search ranking positions result in almost 40 percent of all click-throughs, while up to 30 percent of all results on pages 1 and 2 are not clicked at all.

What’s the significance of this? There are two things:

  1. If you’re not on page 1, you ought to be on page 1.
  2. There are far too many times where a person performs a search query and can’t locate what they’re searching for.

The implementation of strong, high-quality SEO on the brand’s website and digital properties will always benefit the brand and its marketing efforts. At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into SEO. To learn more about how investing in SEO can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

Video Marketing

How Video Has Transformed Digital Marketing in 2020

 

 

Video has become a key part of social media, and it’s not difficult to see why. As social media grows and becomes more popular, the need for standing out on these platforms as a business has increased. This has led to an increase in video marketing as we know it now. Videos are unique in that they are able to engage audiences with new and refreshing content which is something most regular posts don’t do. In 2020, video exploded on social media, with platforms like YouTube seeing a 99% increase in branded video content and Facebook seeing a 258% increase just between 2016 and 2017, and these numbers are only increasing. Twitter has even shown that a video is six times more likely to be retweeted than a photo post. The power of digital marketing is rising, and with that comes the need for quality video marketing content to be able to market to the public. 

Video content has become a megatrend in 2020, and as a business that is trying to navigate the online and social media world, it’s important to harness this niche in digital marketing. Video marketing is not difficult to do, but it’s important that it is done well. Even when it comes to a business that you wouldn’t think people would follow it’s still important to have. The more a business stays involved with what’s trending on social media, the more people your social media will reach. 

Every company has their niche, it just takes a little creativity. A printing company may want to consider showing their customers videos of the printing process. A clothing company may want to display their clothes on a model to record. At the end of the day, it all comes down to how a company presents its product to their audience. The more interesting the better! Take a look at what’s trending on the internet, and see if any of those things match up with something that could fit your business or keep it simple with an informative branding post. Just make sure the objective is clear to your audience.

Finding out what works in digital marketing is a numbers game, not a guessing game so it’s important to know the stats, and to see how video marketing operates on different platforms. Seeing the direction social media companies are headed is also usually a big indicator of what is trending in the digital world. Facebook, Instagram, Twitter, and Snapchat have all seen significant growth in video entertainment and engagement on their platforms, and in 2020, the app TikTok, which was primarily used by teenagers, exploded as one of the most popular apps of the year for all age groups.

It’s important to remember minor statistics when it comes to video marketing as well. For example, 85% of viewers watch a video with the volume off so when it comes to sound effects, try not to spend too much time on sound effects and music. Creating a video playlist is another great way to keep your audience engaged because it allows them to go from video to video. Pinning a video to the top of the page will increase your views and engagement while informing the public of what your business does. You’ll also want to give your video a call to action at the end to make sure your audience takes action. 

Video Marketing

 

Facebook alone has about 100 million hours of video viewed every day. Out of the 79% of marketers who have published videos on Facebook, 85% of them said it was a success. Because Facebook is mostly used for entertainment, marketers should try to stick to entertaining content or emotionally appealing content if you really want to engage your audience. When making video content for Facebook you want to experiment with a wide variety of topics and creative strategies that work for your brand. 

On Youtube, over one billion hours of video are watched every day. YouTube is the second largest search engine following just behind Google. Out of 85% of marketers who created video content on YouTube, 83% said it effective. When creating video marketing for YouTube, be sure to release content on a regular schedule to keep your audience coming back, and make sure your videos are shareable. 

Instagram is considered to be the top social media platform for engagement. Marketers have noticed that although Instagram is a little smaller in audience numbers compared to Facebook and YouTube, the return on investment is high when it comes to getting clients to engage with content. That goes for videos as well with 65% of marketers saying they plan to use the platform in their video strategy in 2020. It is recommended that marketers create video content that is interesting to the user in order to get more attention from viewers. Reduce your wording in these videos, and try to maintain a variety of content with a simple focus since these videos are often shorter. 

With video Tweets being six times more likely to be retweeted than regular photo posts, learning how to video market on Twitter can’t be left out of the bunch. Videos on Twitter tend to be shorter too so it’s best to get straight to the point. Twitter is a more open network than other platforms. Even if you don’t follow a person, most of the time, you can still see the content they post. This is why it’s necessary to keep your topics on-trend. Twitter even has a “What’s Trending” section so you can see what’s popular on the platform for yourself, but be wary because trends on Twitter change quickly. 

Because social media is meant to be a worldwide experience, it’s important for marketers and businesses to engage with what consumers are doing. If we are asking for consumer engagement, it’s only right that we give that back by participating in what consumers want to see. With video marketing, companies are able to provide their audience with entertaining or informative information while also gaining engagement and notoriety from consumers. Even if you don’t know a lot about social media or technology, and even if you think you don’t have the time, there are still other ways to reach your audience on social networks. If you want to better grow your social media and engage your customers in your business, call The Ad Leaf Marketing Firm, the social media experts. Call (321) 255-0900 for your consultation today!

Reputation Management

Positively Dealing With Negative Comments On Social Media

You’ve worked hard to build your brand. From the early days of starting your own company all the way to the present, there has been a lot of effort and hard work that has gone into making your company what it is today. When we receive positive feedback on your company’s social media posts it feels like all the hard work has paid off and we feel accomplished for making our customers satisfied. However, it is not always all positive comments and we are unfortunately bound to have a few negative comments and reviews on social media here and there. While some of these can be as small as a less than stellar review, some can be downright nasty and really harm your brand’s image and reputation. These negative comments and reviews can also discourage you and make you frustrated as a business owner. While getting these negative comments can feel like the end of the world, there are a few things you can do to make the best of this situation and reduce the damage done through reputation management. By utilizing best public relations practices with your response you can make the best approach to this situation for your business. Reputation Management

One of the worst things that you can do with a negative comment is to leave it be and completely ignore it. By doing this it will allow other customers to see that you have a negative comment/review and have done nothing to address it. This may make the customer perceive that you do not care about your customers which can be detrimental to your company or brand. All comments regardless of positivity or negativity should be addressed for the best public relations practices as well as for your brand’s reputation management and image. Replying to every comment also shows that you are willing to take the time and talk to customers about their experience and that you care about how their experience was. No matter how negative the review is, addressing the situation and offering an apology or a solution to the problem will show that you have made the effort to correct a mistake. 

Oftentimes we are more likely to leave a negative review instead of a positive review. This is because we expect good service at all times and often don’t express gratitude or appreciation with good service because we are used to it. However, when we receive bad service we feel emotions such as anger and frustration which leads us to express these emotions as we feel we have been wronged and don’t want other people to have an experience similar to ours. With this being said negative reviews are inevitable because we can’t always offer a perfect experience for all customers. Customers also have a different idea of good customer service depending on the person. While some people may view a mistake as a simple human error and be very forgiving, some customers will consider this an insult and be very upset with your company. How you address these negative reviews is oftentimes how your customers will view and speak about your brand.

While there are many wrong ways to address negative reviews, there are a few correct ways to do this properly. The first is to remove any negative emotions such as anger or frustration before replying. Using negative emotions to combat a negative comment will only worsen the situation and can make your company look unempathetic and unprofessional when dealing with customers. When replying make sure that your reply is sincere. Offer an apology while stating your company’s values and offer a way to fix this problem the customer experienced and offer a solution to make up for this bad experience.

However, don’t offer any promises that you can’t keep or afford. For example, if someone left a bad review at a clothing store that you own because the product was ripped or of low quality, you don’t want to offer them free clothing items for a year. This will not only be costly but will encourage more bad reviews so that customers can take advantage of your free clothing offer. Instead, offer a solution that works for both you and the customer. The best way to do this is by asking them to call or email you to tell you why they had a bad experience. That way you can hear the whole story as well as find the best solution to hopefully turn a negative experience into a positive one. This also takes the negative experience out of the open and limits the exposure it has on social media which can help your company’s image and customer service.

With your business, you want to highlight and spotlight your positive reviews while addressing your negative reviews by using a personal approach to fix them to show the customer that you care and want them to have a positive experience with your company. If you need help in reputation management or repairing it on social media, give us a call at 321-255-0900 or email us at info@theadleaf.com to schedule your reputation management consultation. 

Google Ads

How You Should Test Your New Product?

If you’re a small business owner or a startup, you may be developing a new product line or service for your potential customers. However, there’s this doubt in your mind that your product launch may fail. You’re probably thinking, “What if it fails?”, or “If I lose profits, how can I recover?”. To prevent any doubt, This is where you should run a small test to see if there’s a market for your product/service in the first place. As a business owner, you’ll always be excited when it comes to product launches. But, if you don’t do proper testing, your doubts could potentially become your reality. In this post, we would like to give you more ways on how you should test your new product with Google Ads.

How Do You Test The Market For A New Product With Google Ads?

Market Research

This is your first step to testing your new product, implementing a good old fashion market research. As you form your business idea, take the time to learn more about the market for your product. In particular, get into the minds of your customers, scope out your competition, and get up to speed on industry trends.

Set Up A Landing Page

Once you put together a profile of your customer wanting to purchase your new product, you’re going to set up a strong landing page. Since your product won’t be ready for the market, set up a page with some info on the product you are planning on launching. Also, use an email capture form so you can gather email addresses of interested buyers. At the same time, give them an incentive to sign up such as sneak peeks, early updates or first access to your product is a great incentive to get an email address.

Choose A Budget That You’re Comfortable Spending

Of course, you should always use a budget that your comfortable spending when you’re testing your new product. You’ll need to set the maximum cost per click you are willing to spend as well as your daily budget. Not setting these properly could cause you to burn through your test budget too quickly.

Analyze Results From Your Campaigns

If you find that there is a steady stream of traffic responding to your Google Ads you will know that there is a market and demand for the product or service you are developing. Once you begin capture email addresses from your landing page, you can contact your potential customers when you are ready to launch your new product. On the other hand, if no one is responding to your ads you may decide that the challenge in finding buyers may outweigh the potential for your product. Tweak your ads by changing up your headlines and description as well as researching and adding relevant keywords to your campaigns.

At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into PPC Ads. To learn more about how investing in Google Ads can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at info@theadleaf.com. We look forward to hearing from you soon!

 

Why Does Mobile SEO Matter in 2020?

In our previous blog topic on “Why Does Mobile SEO Matter?” we discussed what makes your website mobile friendly, what is mobile first indexing, and what does Google look for when ranking for website. As we covered in our previous article, You can’t simply make your site responsive and truly call it mobile-ready. This concept was relevant when we wrote our original article and more relevant now. Mobile phones have become such an integral part of everyday life. So much that whenever you need to find an answer to a question, you pull out your phone, open your browser, and do a quick search. We have also noticed a huge trend over the past year with voice search via mobile devices or smart home assistants.

To adjust to the continuous rise of mobile and voice search, you need to understand how people are using their mobile devices to find your brand. Mobile search engine usage surpassed desktop search engine usage in early 2015 and it hasn’t stopped growing almost 5 years later. Current trends show that this usage isn’t going to stop either so leveraging this data is how you can better promote your brand.

Keeping an eye on both desktop and mobile SEO is an absolute necessity because a majority of sites have different rankings on these different devices. This means that being the highest ranking website on the desktop version of Google doesn’t guarantee you will be the highest listed site on the mobile version. To be successful, you need to have a dual-pronged approach to your SEO strategies.

Back in 2016, Google announced they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports.In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out to websites in March of 2018, in May 2019 they set mobile first indexing to default for new websites, and Google has stated that the rollout will finish by September 2020. If your website isn’t mobile friendly by now, it can really hurt your search engine rankings, which hurts your business and your brand.

There are many aspects that come into play when it comes to making sure your website is mobile friendly and prepared for the final “mobile first indexing” rollout. This final rollout is the most important phase of mobile first indexing because your competitors might not be ready which is good news for you! At the same time, if you’re not ready, this could be disastrous for your brand and could take a lot of work to rebuild your rankings. Now that you know why mobile SEO is so important, it’s time to take a look at the 5 best practices for improving your mobile SEO strategy.

Site Load Time

Making sure your website loads as fast as possible in integral for the success of your brand and user experience. When users search for information on their phone, they want to access it as quick as pobble. If your website doesn’t load fast enough, they will “bounce” from your page and go to your competitor. To keep leads on your mobile site, you must improve your site’s load time. Sites like Google PageSpeed Insights can provide you with information on your websites page load time.

Easy to Use Navigation Bar

Your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. 

To ensure you’re creating a the best possible user experience, create mobile-friendly navigation. The best way to create mobile-friendly navigation is by using whats called a hamburger menu. Hamburger menus appear at the top of a page with three lines. When users click on this button, they’ll see a drop-down menu with all the different pages they can visit.

Responsive design

We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Responsive web design is also an important ranking factor when it comes to SEO. Websites that are responsive will generally load faster which is going to support the website ranking and decrease the bounce rate. SEO campaigns and website maintenance will be a much smoother process with a responsive website design. Responsive web design implies you just have one website to take care of; it’s also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO is a must. Understanding there is a difference will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO.