It is 2019 and right at this very moment, almost everyone has access to a smartphone.
In reality, this is great news for businesses because they can now target a wide scope of people of all ages and demographics who would be interested in their goods and services.
According to Blue Corona, 55% of the teens use voice search on a regular basis and 56% of adults actually enjoy using voice-based search (which essentially makes them feel tech-savvy).
Because of Artificial Intelligence and Machine Learning becoming more sophisticated, voice search queries can be certainly helpful when others are multitasking, on the go or driving on the highway.
In the future, voice-based searches will become very popular and local businesses will need to find a way to have their websites to implement it for SEO.
So the question is why voice search SEO is important for local businesses? Let us give you a few more reasons.
Voice Search SEO Can Boost A Local Business’ Prominence
Like we mentioned earlier, businesses will need to have voice search implemented for the search engines as part of their SEO strategy.
Besides being used for discovery and informational queries, others would like to know if the businesses they are looking for is relevant.
Of course, this is where up-to-date SEO techniques will come into play.
Also, you want to make sure current and past customers are giving you positive reviews.
For example, if someone does a voice search for a particular service and your business has an average of 3 stars out of 5, there is a good chance your business will not pop up on the first page.
So having a tremendous online reputation, positive reviews and an excellent SEO strategy is a must if people are going to use voice search.
It Can Help With A Local Business Website Structure & Content Marketing
When a business has a website and is looking to build a content marketing strategy for voice search SEO, they should imagine being in the customer’s position on what questions they may ask.
In marketing, we follow a customer journey cycle which consists of these terms:
- Customer Support
You can read this article from For Entrepreneurs for better clarification about the cycle.
Essentially, you want to write amazing content that can help your customers come to buying decision.
If they are using voice search SEO, you need to be that business that can answer all of their questions and objections as to why they need your products and services.
Combined with high-quality content and voice search optimization, this can help you as a local business be found on the first page of Google.
As digital and SEO marketing professionals, we keep close taps in the industry to help future-proof our client’s website and we see that voice-based queries will become second nature.
We hope we’ve informed you why voice search SEO for local businesses will be important as the years go by.