Bing Ads PPC

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Why Bing Ads is Right For My Company?

  • Bing Ads campaign management is right for you if your business is an “emergency, I need help right now” type of business model. (Examples are: Plumber, Electrician, Towing Service).
  • You’re looking to find your customers very quickly instead of relying on Search Engine Optimization (SEO).
  • You haven’t executed a marketing strategy for your business correctly and you really need customer or client leads right now.
  • Your business is entering its holiday season and you are interested in gaining additional market share & additional leads as a supplement to your already successful marketing program.
  • You are launching a new product/service for your business and you would like to be found online quickly for your new business initiative.
  • Your product or service is in a very competitive niche and one that is or could be in demand.
  • A sizable component of your client or customers age demographic is the Baby Boomer age demographic.

Why Bing Ads are NOT Right For My Company?

  • Bing Ads may not be your best marketing choice if your business model does not carry any sense of urgency with your customers. (Examples:  Apparel, retailers, wholesalers, and consumable goods businesses)
  • Your business model is highly competitive and your current budget may not be substantial to handle the expensive keyword costs within your industry.  (Examples:  Car Insurance costs per click (CPC) averages $70.00 per click.  If an insurance agent earns $50.00 per policy, a $70.00 marketing spend is unrealistic)
  • Your business website is not currently up to date with the most advanced technology (i.e. not mobile-friendly and responsive) and your website is NOT designed with optimal lead conversion best practices.
  • You intend to manage your Bing Ads campaign yourself.  You are the subject matter expert in your business field.  Most business owners are not the subject matter expert with Marketing-specifically functioning as a Bing Ads certified partner to design and execute their own campaign.  Most of these scenarios cause tremendous LOSS to the business through wasted marketing dollars, and loss to the businesses P & L Net Income.
  • A sizable component of your customer or client’s age demographic are Gen X, Gen Y, and Millennial age demographics

Our Bing Ads Approach

Our Bing Ads certified partners are committed and calibrated to ensure your Ad Words campaigns are executed to deliver the best lead conversion results while simultaneously searching for innovative and cutting-edge drivers that minimize Costs Per Click, and utilizing the leanest budget. Examples of our detailed campaign components, strategies, and priorities are listed below:

  • To execute promoting your website, The AD Leaf’s Bing Ads team will implement a keyword research strategy that will allow us to set up our campaigns for conversions on your website.
  • In addition to bidding and creative analytics within our keyword research strategy, The AD Leaf’s will put together advanced long-tail, exact match, broad match, and or phrase match keywords for your campaigns to help increase the execution of a highly targeted demographic, low-competition keywords, thus minimizing CPA (Cost Per Acquisition) & maximizing ROAS (Return On Ad Spend).
  • Our proprietary Bing Ads specialized-matching techniques will be implemented throughout your Bing Ads PPC campaign to accurately target which keywords or phrases are profitable and help with your ROI and which keywords, ads and campaigns should be paused.
  • We test multiple variations and dimensions of our advertising copy, finding the right mix which appeals to maximize response rate and most of all improve your conversion rates.

The AD Leaf’s Bing Ads PPC (Pay-Per-Click) Management includes the following services as part of our standard Ad Words management practices:

  • Fact Finding Evaluation: We will collaborate with you to determine your objectives and understand the products and services you are promoting.
  • Extensive Detailed Campaign Structure: We will optimize your campaign structure to help with ease of management, increase your Click through Rate and Quality Score, and to easily identify non-performing groups.
  • Keyword Research and Optimization: We will research the keywords in your market to determine the popular, relevant, and optimal keyword spread. We’ll also uncover the lowest cost niche search terms which will help your ROI. Whenever possible and where it makes the most sense for our client, we will use long-tail keywords to drive qualified traffic at lower CPCs.
  • Ad Copy Creation tool: An effective ad copy is required to entice your visitors to click on your ads. We create an attractive and aggressive, call-to-action ad copy, which increases the click-through rate. This, in turn, increases the probability of a click from Bing’s search engine traffic. Most of the times, you might see a decent product, backed by a poor ad copy which is a factor we follow. This can often turn the traffic and more importantly, turn the possible sale, away. Attractive ad copies can increase the click-through rate, which in turn increases the number of sales which helps calculation of the conversion rates.
  • Website Landing Page Optimization tool: We will ensure that the pages on your site where PPC traffic is being sent are optimized to give you the best conversion rates by assigning keywords to the most relevant landing page that will help to lower your cost of acquisition and increase your conversions.
  • Ad Split Testing tool: We will create and test multiple ads to run against each other. We implement this strategy to be sure you’re always using the best converting ad copy. This is a version of A/B split testing which most companies do not use.
  • Optimized Bid Strategy: Using detailed reporting and keyword data, we will adjust the bidding to determine the best and most profitable position for each of your keywords.

Negative Keywords: When it comes to finding negative keywords in your campaign, we work to ensure we remove keywords that are not relevant to your business and to keep only keywords your campaigns are ranking for, are those that are relevant, and conversion focused for our clients.

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To learn more about how Bing Ads can positively impact your business’s sales and marketing, please contact us to schedule your consultation today. E:  P: 321.255.0900