Getting More Out Of Your CMS

CMS

Every Content Management System or CMS has its own sets of advantages and disadvantages. A CMS really gives the power to website creators and website owners to add content and change or modify it as needed. How well it can build a website for your business depends on your skills to deploy it and market it. Here are some useful facts to consider when trying to get the most out of your CMS.

Customization

Every CMS allows for some amount of customization, some allow a lot more than others with the availability of themes and plugins. Plugins are what really allow you to expand on what your CMS is capable of right out of the box. Many CMSs can be enhanced with add-ons and plugins that can turn a basic blog into an e-commerce site, a forum, or a web application. Your plans for the new site could steer you towards one or two Content Management Systems that offer the plugins that you’ll need.

Usability

You don’t need knowledge of HTML or CSS to edit your website if you use a CMS. a CMS offers editing tools are provided for you in a clean and simple way and there’s very little to learn. Some CMSs do include complex content editors that are similar to popular document processing software, and some let you edit page content in a live view. If you ever have a problem using your CMS, many of the popular platforms have very large and well-established communities full or users that extend their expertise and help users with solving their problems on the platform.

SEO Responsiveness

You should never use a CMS platform that does not assure you about the site’s search engine optimization. While it’s true that most CMSs are equipped with search optimization tools, their effectiveness varies. You won’t be able to make your website prominent in the search engines without the proper tools that are needed to boost a site’s rank position. You need to be careful in picking the platform that has inbuilt SEO features or SEO features that can be easily added with the help of a plugin.

If you aren’t using a content management system to manage your website content, making the switch will certainly save you a lot of time, money, and frustration. The key is to choose the right CMS that closely aligns with the functions, extensions, and flexibility that you require.

Importance of Responsive Web Design

Responsive Web Design

Responsive web design has been an essential part of website design for several years. If you’re not a web designer, you may be wondering what this term means. You might also be unsure as to whether or not your website should be implementing responsive design.

Responsive design will make your website mobile-friendly by improving how it looks on devices with both large and small screens, and will increase the time visitors spend viewing your website. Responsive design can also greatly help you improve your rankings in search engines.

 

What is responsive design?

First, here’s a quick description of responsive design and how it functions. Responsive design is a way to build a website so that it automatically scales its content to match the screen size on the device it is being viewed on. It keeps images from being larger than the screen, and stop visitors on mobile devices from having to do extra work to read your content like zooming in. The ultimate goal of responsive design is to avoid the unnecessary scrolling, zooming, or panning that would be needed with sites that have not been optimized for mobile devices.

With a responsive website design, all content and pages are adaptable to every screen resolution and device. Whether you’re seeing a website on your cell phone, tablet, laptop, or desktop, it will be easy to navigate despite the varying screen sizes. Providing an ideal experience for the client no matter how you are viewing it.

 

Why should you invest in responsive design?

We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Responsive web design is also an important ranking factor when it comes to SEO. Websites that are responsive will generally load faster which is going to support the website ranking and decrease the bounce rate. SEO campaigns and website maintenance will be a much smoother process with a responsive website design. Responsive web design implies you just have one website to take care of; it’s also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

 

There are numerous responsive web design benefits and if your website isn’t yet responsive then planning a redesign and a new fluid layout is a great first step. It will help you determine which page elements are most important, which pages can be eliminated, and how much you want to keep on your site. Once you’re clear on the direction of your redesign, you can dive into choosing the right platform and the right theme for your site.

7 Reasons Why PPC is Vital To Your Business

Pay-Per-Click marketing is like the gold rush. Everyone is flocking to the land, but only a few come out with more riches than they know what to do with. PPC marketing is very challenging, unbelievably frustrating at times, but it’s worth it. Actually, it’s more than worth it. Think about it. You have the ability to show thousands of potential customers your ads all day, and night, every single day of the week. Why wouldn’t you want to do that? Continue reading and I will go over 7 reasons why PPC marketing is vital to growing your business.

 

  1. Pay-Per-Click

One of the reasons why this business model works and works well is because you only pay when someone clicks on your ad hence the name “Pay-Per-Click” or PPC Marketing.

Your ads can appear on searches but if a user doesn’t click, you don’t pay.

Your goal is to appear when your services are needed and wanted.

The whole point to PPC marketing is to appear in front of users who are in need, and properly offer your solution to their problem.

 

  1. You’re in Control

Yes I know we’re advertising on Google’s platform and all, but we’re not at their mercy. We (the advertisers) are still very much in control of our success. Here are the following things we are in control of.

  • Which keywords trigger our ads to be shown
  • Which keywords we DON’T show up for
  • How much we spend
  • When our ads show up
  • What our ads say
  • Who we show up for (E-Mail list)

The things we’re in control of is utterly important. Do your due diligence when it comes to keyword research, negative keyword research, the latest trends, and be sure to test until you find your winning formula!

 

  1. Google Analytics

One of your greatest allies!

Google analytics eliminates any and all confusion as to what works in your PPC marketing campaigns. Google lets you know which keywords are performing the best, what search terms your ads are appearing for, what time of day your ads are being clicked on, and much more.

This tool was created by Google tool to help us advertisers make informed decisions about our campaigns, and how to optimize them accordingly.

 

  1. Tracking Conversions

How do you know if your campaigns are successful or not?

That’s where conversion tracking comes into play.  

Conversion tracking allows you to know which aspects of your campaign are working, and which ones are not (in terms of performance)

AdWords allows you track phone calls, app downloads, e-mail sign-ups, sales, leads, etc

Conversion tracking is one of the most important parts of daily campaign management, and conversion tracking should be set up as soon as possible.

We don’t want to spend money on clicks, and not know for a fact if they’re converting or not.

Be sure to set up conversion tracking as soon as possible!

 

  1. Unlike SEO, Pay Per Click Marketing Can Yield Better Results & Do it Faster!

Don’t get me wrong, SEO is one of the most important parts of a great digital marketing strategy, but it takes a long time (I’m talking several months) to see results.

On the other hand, Pay-Per-Click marketing can have your ads on Google in front of your ideal customer in just several hours.

Let’s go over some of the benefits of Search Engine Optimization (SEO)

  • It’s cost-effective (you never pay for a click)
  • Increase brand awareness
  • SEO can decrease your Cost Per Acquisition
  • SEO builds trust and credibility

Let’s go over the downsides of Search Engine Optimization

  • Takes an incredibly long time to see results
  • Appear below paid ads
  • Most people don’t go past the first couple of results (aka the paid ads)

Benefits of Pay-Per-Click Marketing

  • Fast Results
  • Accurate Results
  • Trackable Conversions

Downsides to PPC Marketing

  • Costs money
  • Daily monitoring
  • Constant optimization
  • Never ending testing

 

Both SEO, and PPC have their pros and cons, but the best way to see fast, accurate, and trackable results is through PPC. To rank your page on Google using SEO will take you months, and even when you’re in top position for organic searches; you’ll still be below the paid ads.

 

  1. Constant Testing is Encouraged!

When you’re a PPC manager the only thing that’s constant is change and why are we constantly testing, tweaking, and messing around with ads?

The question is, why aren’t you?

As a PPC manager, your job is to find a winning formula and duplicate it over, and over, and over again. That’s the only way to increase business for your client and keep them happy.

Here’s an important tip to remember… Not everything you test will be successful!

Don’t be discouraged by this instead think of it as a blessing, you figured out a way that didn’t work, so that eliminates one more thing that you have to test.

Your winning formula is out there! You just need to keep testing!

How do you know if one of your strategies is working or not?

Use Conversion Tracking and Google Analytics!

Because of these two amazing tools, you don’t have to guess whether or not something works. You’ll have empirical data that will show you if it’s working or not.

 

  1. Remarketing

What is remarketing? 

Have you ever been to Amazon started browsing around, maybe you even added an item or two into your cart and now everywhere you go those same products seem to follow you?

That’s remarketing folks.

Remarketing is showing your ads to users that have been to your website, took an action on your ad, or have added an item to their cart.

If you have 100 clicks on your ad, and 20 of those users become customers you have a 20% conversion rate. But you may be asking, what about the remaining 80%?

You’ve already spent money getting them to come to your website, they clicked on your ad for a reason, so why not pursue them some more?

It’s much easier to convert a prospect into a customer if they see your advertisements over and over again

 

What’s so great about remarketing?

Remarketing is amazing because you get to target users that already interacted with your ad in one way or another, and remarketing costs a fraction of what a normal PPC campaign costs

If a remarketing campaign is setup properly, it can get you results for cents on the dollar and be sure to use remarketing as a part of your overall marketing strategy for maximum return on your investment.

As you learn more, and more about how PPC Marketing can positively impact your business; you’ll quickly realize that it can generate quality leads at a fair price, and at an incredible rate of speed. PPC is a hard beast to tame, but once you get the hang of it the results can be astonishing!

Google My Business Setup Guide

You’ve heard all sorts of hoopla about the internet, and how it affects your business, but have you taken any action? How many customers are you missing out on simply because your business isn’t listed on the world’s most popular search engine, Google? Those days are over, and your shift to promoting, and showcasing your business online starts today with Google My Business!

Introduction

At this point, you’re thinking two things.

  1. What in the world is Google My Business?
  2. Why in the world should I care?

Google My Business is a feature that Google offers to businesses that puts them right on the search engine map (literally) as well as Google’s organic search results, and Google+. The reason you NEED to care about Google My Business (GMB for short) is because this feature makes it unbelievably easy for customers, and clients to quickly and easily find your business no matter which device they are using.

This fantastic tool goes beyond the old simplistic features such as including your hours of operation, and your phone number. Google has made it very simple for everyone to navigate and use this feature; users can even find driving directions, or call you directly from the listing. Best part of it all? It’s FREE! The initial investment of creating, and setting up a Google My Business account can yield some amazing returns.

 

Setup

Alright, you’ve made it this far, let’s get your company or business listed with Google! To get started, the first order of business is to navigate Google’s new business page as shown in the picture below.

By clicking the “START NOW” button, you’ll be prompted with the following screen…

  • Simple stuff, enter the name of your business

  • Next, you’ll be prompted to fill this location form

  • Pick your location on the map
  • Users will be able to see your business location on Google Maps as well

  • Name the type of business that you run (i.e – carpet cleaning, hvac, dental office, toy store, etc)

  • You can add your phone number here to add a contact method
  • You can also add your business address

  • After you fill everything you’ll see this screen, simply hit “Continue”

  • On this interface, you’re able to add and edit photos, phone numbers, hours of operation, business addresses, and virtual tours

  • Once the progression bar reaches 100% then you’re fully finished with the setup process and can show off your awesome business listing
  • You can make changes at any time by adding new photos, changing your location, etc

Conclusion

Google My Business setup is now complete! You can now go to sleep knowing that people who are looking for your business will find it, no matter what time of day they might be looking for it. Update this page on a semi-regular basis with new photos, and/or any major changes that may occur within your business (i.e hours of operation changing) An up-to-date, and strong online presence ensures potential customers that you’re on top of your game.

3 Quick Tips to Mastering PPC Marketing

PPC mastery takes a number of years and countless mistakes along the way. From learning all of the technical terms to managing the interface itself, it takes a lot of time and dedication to reach mastery level. This article is designed to give you quick info blast on PPC mastery, and give you the few key things you need to focus on when it comes to running your campaigns.

 

Quick Tip #1: Run Mobile Campaigns

According to a 2015 study, more searches were conducted on mobile devices (phones and tablets alike) than from desktop computers.

It makes sense the more you think about it. Nowadays people are glued to their smart devices. No matter if they’re on a train, at work, or even at dinner with friends and family; people can’t seem to put these devices down. People feel as though their phone is an extension of themselves and their personality.

Digital advertisers can make great use of this situation, and run highly targeted ads to the most amount of people.

Be sure to test which platforms work best for your business or clients and really dive deep into what makes those platforms so attractive to the end users.

 

Quick Tip #2: Retargeting/Remarketing

What is remarketing?

Remarketing is a clever way of advertising to those who visited your website but didn’t perform your desired action once they got there.

Essentially, it allows you to position very targeted ads in front of a highly relevant audience.

Why is this important?

The users clicked on your ad for a reason, in one way or another your ad interested them enough to click on it

Since you know the user has interest in your site you can bring them back for a much cheaper cost-per-click

 

Quick Tip #3: Use Ad Extensions for AdWords Campaigns

This quick tip is Google AdWords specific and is a very important piece of your ad puzzle.

Ad extensions give you more virtual real estate by making your ad the biggest and baddest one on the search engine results page

What are ad extensions?

Ad extensions are additional pieces of information about your product, or service.

Ad extensions can send users to another part of your website, increase the visibility of your ad, increase the quality of your ads score.

Here are a few ways you can use ad extensions:

  • Location (Great for local businesses)
  • Sitelinks (Take users to different pages on your site)
  • Call Extension (add your phone number)
  • Seller ratings (showcase your high rating)

By including ad extensions, your ads will gain a lot of traction and bring your more business.

 

Conclusion

Those are my 3 quick tips that you can implement immediately, and see the fruits of your labor in a short time frame.

Be sure to test the following tips above, and keep track to see how they impact your campaigns.

Best of luck to you on your journey to PPC mastery!

SEO Trends for 2019

As we enter the fourth quarter of 2018, looking to the future to see what SEO trends 2019 will
hold is important. In terms of Search Engine Optimization also known as SEO, the trends seem
to be revolutionary from voice search to blockchain the trends are varied. Below you will find
the top SEO trends for 2019.

SEO in 2019 – Most Popular Predicted Trends

Many experts in the SEO industry have made their predictions for 2019:
Voice Search – According to 1/3 of SEO experts voice search will be at the top for SEO
trends for 2019.
Mobile Focus – 10% of experts believe that mobile will continue to dominate over
desktop therefore making optimizing for mobile essential.
Blockchain – 10% of experts feel that blockchain is going to impact the way that SEOs
interact with websites in terms of technical changes.
Amazon Search Optimization (AMSO) – is going to be trending according to 7% of
experts.

In Depth on Popular SEO Trends for 2019

AI will change how we do keyword research
SEO Specialists will have to dedicate time to understanding the underlying mechanisms of
Artificial Intelligence (AI) when it comes to keyword research. Experts believe this type of
search is still 5-10 years down the road before it really takes hold. Therefore, it is wise for SEO
Specialists to be informed now with the ever-changing AI industry so that they are ready for AI’s
full impact on SEO. SEO Specialists will need to consider users interests, hobbies, location,
search history, and gender when performing SERPS. It’ll also be important to consider such
content as: length, quality, TF-IDF, and its structure.

Site Impressions will be removed with the use of Amazon Search and Voice Search
Amazon is taking over the way we buy products so why would it not also impact our ability to
search the internet? According to Kent Lewis, President and Founder of Anvil says:
My prediction is that the biggest SEO trend in 2019 will be Amazon search. 56% of consumers
begin searches around products on Amazon (not Google), According to a Kenshoo study. This is
a huge shift that we’re seeing, and Amazon search cannot be neglected. Amazon really could be
the new Google.

It’s clear that Amazon Search will make a rise in 2019.

Voice Search and It’s Challenges
Voice Search is predicted to be one of the biggest SEO trends for 2019. It changes the way in
which consumers search on the web. Consumers who use voice search over traditional
searching tend to change up the way they ask for something when using voice search. Voice
search tends to produce many more long-tailed keyword queries. With this new form of
searching will come its own set of challenges for example: Do we create new pages to address
each long-tail variation? Do we create a hub page? These are all things to consider when
considering voice search.

Search Intent and Code Optimization Will Have More Emphasis
As we prepare to enter 2019, keyword creation for SEO specialists will become less important.
This is due to the fact that voice search and mobile search is on the rise, therefore, its less about
the keyword and more about the meaning behind the keyword and how it is used in the
context of a search.

There are a few tools that will assist the SEO specialist in better analyzing the keywords and key
phrases people use.

Data and Interpreting It
Technology will play a big role in interpreting the meaning behind a search query.

Security
With the increase in personal information being shared, it is all the more important to keep
websites secure. There are several ways to do this including: hosting on secure servers,
encrypting on sites, keeping everything up-to-date, and blockchain.

Performance
Website load time greatly affects the impression users get when they come to your site for the
first time. It’s important that your site speed/load time is optimized to work at peak
performance so as not to lose site visitors. You can improve performance by utilizing CDNs,
caching mechanisms, and the organization of scripts/CSS files. Websites will be expected to load
instantaneously in 2019 so ensuring you have the methods in place will keep you above the
pack.

Search Engine Optimization is constantly changing and 2019 will be no different. As you prepare
in the coming months to review SEO best practices for 2019 keep in mind the trends listed. It
will give you an edge in your work performance and in your industry.

Social Media Trends for 2019

With 2018 nearing its final quarter it’s important to look to the future to see what social media trends
will be popular for 2019. There are 1 million active users joining social media platforms every day
, therefore, staying on top of the social media trends is a vital practice for social media coordinators.

Here are the top 5 social media trends for 2019:

Social Listening
Social listening is the act of using a tool to listen to what is being said about a brand across social media
and the web as a whole. Social listening utilizes such things as: analytics, sentiment analysis, influencer
search and more.

Social listening is important because monitoring a brand’s social media account is more than just
monitoring @ mentions. It’s about monitoring those conversations happening outside your @ handle
and seeing what people are really saying. According to a study by Brandwatch, 96% of the people that
discuss brands online do not follow those brands’ owned profiles.

Tool for Social Listening: Awario

This tool identifies mentions with a negative sentiment which assists with customer support and crisis
management. It also notes the biggest social media influencers in a particular field. The search process
can be completely customizable allowing you to set up alerts for certain keywords.

Influencer Marketing

Influencer marketing is a popular trend right now and expected to continue come 2019. According to a
survey by Collective Bias, 30% of consumers are more likely to buy a product recommended by a noncelebrity
blogger. It appears people relate more towards those like themselves rather than celebrity
influencers whose opinions they may tend to value less.

It’s important to note that brands value the opinions of influencers and utilize that in their advertising
therefore, using influencer marketing in your social media strategy is a wise thing to do.

How to get started:
1. Find influencers manually or with a social media listening tool.
2. Establish a relationship with an influencer.
3. Message the influencer directly and offer to do a collaboration.

User-Generated Content
User-Generated Content is any unpaid content that was created by your audience. This is important
because word-of-mouth on the web is important to creating validity for your brand. It’s important to
note that: 57% of consumers think that less than half of brands create content that resonates as
authentic. It’s more about cultivating an authentic connection to close the sale rather than doing so with
pushy salesman tactics.

How to get started:
1. Choose which platform will best suit your campaign
2. Offer a reward for sharing their opinion
3. Be creative – use social media to your advantage
4. Be reasonable – don’t expect customers to put forth too much effort if the reward isn’t too
great.

Messenger Marketing
Messenger marketing sets itself apart from other forms of marketing like email and SMS in three ways:
1. Voluntary messages – marketers will need permission before they message you. You will also
have the option to opt out at will.
2. Short & sweet messages – messenger apps work to provide short, concise responses which
increase interaction with customers.
3. Authentic engagement with customers – connecting with customers in a relatable, non-salesy
way encourages more authentic conversation.

How to get started:
1. Find others who want to engage in conversation by integrating links into your existing marketing
channels
2. Run a campaign to bring in more engagement from customers
3. Determine a tone and writing style that matches your brand and audience. Make sure to
respond, communicate, engage and have fun when communicating with customers.

Ephemeral Content
Ephemeral content is any visual content that is not permanent. It is only visible for a certain amount of
time. Social media platforms like Snapchat and Instagram are good examples of ephemeral content. It
appears that between Snapchat and Instagram stories a combined 450 million daily users use the
service. It preys on the fear-of-missing-out (FOMO) and therefore makes the content shown more
urgent than the more permanent content found on Facebook. The sense of urgency created gives
viewers a knee-jerk reaction where they instinctively respond immediately. Interacting with your brand
is a pleasant experience and one where they feel seen and heard. That is the goal.

How to get started:
Getting started really depends on the platform you choose. With Instagram stories you can insert a callto-action
with links in your stories. Snapchat gives you the opportunity to show behind-the-scenes
footage of your company and allows for user-generated content to form.

It’s safe to say that 2019 will be an exciting year for social media trends. Whether you choose to
incorporate one or all of these social media trends is up to you but its guaranteed that you’ll see more
engagement from users as you do.

3 Content Marketing Trends For 2018

Content Marketing in 2018Content marketing will always be evolving. For 2018, content still remains to be king of all marketing strategies and continue to be inexpensive compared to paid advertising. The key to having consistent success with content marketing is to look out for future trends and embrace the changes as soon as possible.

Here are our 3 Content Marketing trends for 2018:

  1. Content Production: Producing content is a very inexpensive way to acquire new customers. Google, Facebook, and Apple are investing thousands of dollars in original content for a reason. Small business owners like yourself should do the same for the same reason. Having high-quality content posted on a consistent basis will help to grow an audience and provide you with free leads in the long term.
  2. Video Marketing: Although having well-written content is excellent and should continue to be implemented, the future of content marketing is video. I believe all marketers can agree that video marketing will be dominant for many years to come. When you can combine video with your content marketing strategy it will give you the best chance of gaining new customers.  Besides video, companies can do live streaming. If your business is having a special event, it would be awesome to have a live feed for your customers if they couldn’t attend to it.
  3. User-Generated Content: User-generated content, especially on social media platforms, acts as proof that a business’ goods and services are what they say they are. People who are on platforms like Instagram can trust the individual promoting the product and would be very interested in learning more about it and how it can also benefit them. Testimonials also serve a similar purpose and can be posted on your website for display.

Conclusion

Content marketing like any marketing strategy changes over time. It’s always best to see what the latest trends are and implement them to see if they truly work or not. It is therefore imperative that you do all that is possible to stay ahead of your competitors before the trends become obsolete.

 

6 Advantages of Social Media Marketing For Your Business

advantages of social media marketingWith the emergence of smartphone devices, social media marketing will be playing a major role online for many years to come. Now with over 2 billion people using Facebook, Instagram, and other social media sites, it’s becoming easier for businesses to gain a huge, loyal following.

Here are the 6 advantages of social media marketing for your business:

  1. Brand Exposure: If your customers have purchased your products and services and it has benefited them, the natural thing for them to do is to tell their family and friends. When they share your products and services through social media, their recommendations can spread like wildfire, having your brand exposed to a vast number of people.
  2. More Traffic: Without traffic, your business will struggle and traffic is extremely crucial if want to sell your goods and services and pursue a large following. On social media, it is always best to talk to your customers and encourage them to visit your website. Another idea would be to send them a free eBook or gift to subscribe to your newsletter. This can help you gain more traffic as well.
  3. Very Affordable: One of the advantages of using social media marketing is that doesn’t cost much compared to other ways of advertising. On Facebook, you can start with 5 dollars a day for a post you would like to boost and scale the bid once you see activity. Very affordable for those who have a low budget.
  4. Increased Brand Loyalty: There are times where things in your business don’t go according to plan. Someone may have ordered a product and it’s taking too long to be delivered. They may have complained through social media about the long delay of delivering the product and you can respond to them stating that you’re sorry for the long wait and can offer them a free gift in addition to their order and have it delivered on time. This is an excellent way to have your customers feel confident in your brand and would want to continue doing business with you. This is brand loyalty at its finest.
  5. Customers are happy: Like we previously mentioned, once you gain the confidence and trust of your customers, they will always be happy and continue to do business with you. Whenever your customers are happy, they will share the good news with their friends and family that they should buy goods and services from you for interacting with them and treating them with respect.
  6. Having an insight into the marketplace: On social media sites like Facebook, it’s easy to get an insight of your marketplace. When you can narrow it down to demographics, age, work history and the like, you can target your message to that audience, without having to go through a lengthy research of who your buyer persona is.

Top 4 SEO Strategies For 2018

SEO trends for 2018We are over halfway through the year, and today we would like to talk about the SEO strategies for 2018 that businesses would need to watch for and implement.

When it comes to SEO, the strategies used today are tweaked and changed consistently. Even when one approach has worked in the past, it can be completely inefficient in the future. However, some strategies have been improved. Let us explain what these SEO trends are that we need to look out for:

  1. Using Voice Search: Voice search is becoming the most popular way for users to search the web. Every day millions of people ask their phone for the answers to their problems. How do you get everyone’s phone to respond with your answer? This is the million dollar question that we have the answer too. Simply put, you must provide the best answer. In-depth, you must give more details, in a fast and easily understood manner. Not only should you answer the question but you should answer any questions that may arise. So if the question is, how do I tie my shoes? You should provide multiple ways to tie your shoes, provide images or videos to support it, and answer questions such as, how do I tie my shoes when I can’t see or how where do I buy new shoe strings. Providing links to answer these questions is better than having a user go back to Google to search more.
  2. Think Mobile: Although using laptops, at this time, is never going out of style, almost everyone today owns a mobile device. How could this information help with SEO? Simple. Let’s say someone wants to call a plumbing service. All they would have to do is search for a plumbing service on their smartphone and call the number. With Voice Search and Call Only Extensions, it is easier for customers to contact your business on a mobile device. Also, make sure that your website is mobile-responsive. To test your website’s mobile responsiveness, you can add in your domain URL in the Mobile-Friendly Test tool from Google and find out your results.
  3. Create Video Content:  Youtube is the world’s second largest search engine. This means that your potential customers will be looking for your products and services through video content. When you combine long, quality content with engaging videos, you will begin to reach more people on both platforms which will then typically lead to more conversions.
  4. Writing In-Depth Content: Gone are the days where you could write thin, keyword-stuffed content and ranked on the first page of Google. In 2018, high-quality, relevant content remains and is still king. Well-written articles with infographics, images, and video to help solve your customer’s problems will always reign supreme. When a website has long, quality content, the searcher that’s looking for a solution to their problem will have everything they need in one area.

Conclusion

We hope that we’ve helped to understand some of the top SEO strategies for 2018. Using these four strategies should help to boost your websites search engines results, giving your site a higher ranking.