Which One Is Better For Businesses? SEO vs PPC in Melbourne FL

ppc in melbourne fl

So you have built your website for your customers to purchase your goods and services. We applaud you for making this first step. However, the next and most important step you should be asking yourself is how are you going to market your business online. Should you use SEO (Search Engine Optimization) or PPC (Pay Per Click) Management (e.g.Google Ads and Bing Ads)? If you’re in the proper mindset of which traffic source you should to invest your time and money, keep reading. In this article, we’ll list the pros and cons of SEO and PPC in Melbourne FL and which traffic strategy would be the perfect fit for your business.

Pros and Cons of SEO

SEO, or Search Engine Optimization, is a technique that allows your website to be ranked high on the first page when somebody types in a keyword or keyword phrases in the search engines. Google, Bing, and DuckDuckGo are perfect examples. When it comes to implementing SEO strategies to a website, it usually takes quite a bit of time for the search engines to crawl, index and rank your web pages and content high.  The key of SEO is “Link Building”, which is a technique to create high-quality links from as many websites as possible, internally and externally.   Google loves links from high quality and trustworthy sites and because of this, you or an SEO Specialist need to constantly put continuous effort to find and build links for your websites.

Although the SEO process is extremely time-consuming, in the end, such efforts will be very rewarding because the traffic you will gain from SEO will be free.  Also, studies show that people have more trust when they are searching for keywords and phrases instead of clicking on ads, which brings to us to…

Pros and Cons of PPC

As explained previously, while an SEO strategy will take some efforts in order to get a remarkable result for your website, PPC offers an immediate response compared to SEO.  Here is how PPC works. You agree to pay Google a certain amount in order to have your ads posted when people are searching for a keyword or phrase that are related to your business.  However, PPC can be tricky because you need to have your landing page, keywords, and ads optimized and matched together perfectly in order to get a high “quality score”.  If you get a high quality score from your landing page, ads, and keywords, this means you will get a lower cost per click plus a  high ad position.  Because a search engine like Google does not expose their ranking algorithm to the public, testing and optimizing your keywords, ads and landing page on a consistent basis is a must.  In other words, you will spend some money but that money may not get any real returns until your ads are properly tested.

So Which One Is Best For Your Business? SEO or PPC

Rather than choose either SEO or PPC, do you think you can go for both? Actually, using both SEO and PPC can leverage the power of those techniques.  When you try to rank high with a keyword, you can test the result with PPC first and see if it will give you the desired outcome from your budget.  If the result turns out well in your favor and you see some potential, we recommend to not hesitate to perform SEO for that keyword on your website.  By doing this you will not waste your effort of optimizing your website with a particular keyword that does not convert visitors to customers. However, if you do not have a substantial budget and your industry is highly competitive, PPC should not be part of your traffic strategy and instead you should go for SEO.

Conclusion

Now that you know the pros and cons of SEO and PPC, it is important for you to know which strategy is best for your business and if you have the marketing budget to sustain both. For more information about the benefits of SEO and PPC  in Melbourne FL and anywhere else, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

 

3 Ways That Redirects Are Hurting SEO Efforts

SEO in Melbourne FL

Every SEO specialist knows 301 redirects are necessary from time to time. But are they affecting your other search engine optimization efforts?. 301 redirects could be slowing down page load time or possibly sending search engine crawlers on a windy road to nowhere. 301 redirects can be important for certain cases like you renamed a page on your website so you need to redirect all the old links to the new one? Or maybe you put your blog into a subdirectory? While redirects are helpful, all redirects carry a degree of risk for SEO, not just 301 redirects. Any type of 300 redirect even canonical redirects carry a certain amount of risk. At The AD Leaf, we are specialists in finding out why your website isn’t ranking as well as it should be which helps your SEO in Melbourne FL. Here are three ways that redirects could be hurting your SEO efforts.

Redirect Chains

A redirect chain is a series of redirects that go from one URL to another, forcing people and search engines to wait until there are no more redirects to step through. It’s also important to acknowledge how this would drastically increase page load time and decrease the quality of your site to search engines. A single redirect already has an impact on your websites load time. Now add to that the fact that some redirects may be going through multiple redirects just to call one URL. It’s common for 301 redirects to stack up over time if your dev team isn’t properly communicating with each other. Maybe you created one to fix a spelling mistake in a URL slug, then your co-worker created one because the changed the slug completely, and then a few months later another one gets added because the blog section was switched to a subdirectory like www.yoursite.com/blog. Wow, that’s 3 redirects which is 2 more than what’s necessary.

Unnecessary Redirects

Websites tend to collect 301 redirects over the years, and no one really thinks too about cleaning them up because “it’s not hurting anything”. Well, that’s where you’re wrong, when your .htaccess file starts to grow because of redirects, your load time suffers significantly. Each time a URL is called by a web browser or search engine crawl bot, every single one of those redirects is checked to see if it matches the requested URL and if it needs to be redirected somewhere else. The absolutely kills your load time and tremendously hurts your SEO rankings.

Redirect Loops

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. What this does is causes an infinite loop of URLs redirecting to each other continuously until your web browser eventually gives up and errors out. The same thing goes for search engine bots that crawl your website, they will eventually give up and stop crawling your website which decreases your domain authority and severely hurts your SEO rankings.

Redirects can be helpful but can be extremely dangerous when it comes all that hard work you put into your SEO efforts. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking and correcting all those harmful 301, or even the dreaded 302, redirects. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Just Having a Website Isn’t Enough Anymore – Web Design in Melbourne FL

Website Design In Melbourne FL

As a small business owner, you’re most likely aware at this point that you need a website to succeed and build your business. If you aren’t aware of this, then I have a tip for you. You need a website to succeed in 2019. Every type of business has competition and with the way technology is going, most and more websites are popping up every day which is making it harder for your website to stand out. Consumer behavior adapts to the current technology and that is what’s shaping how we advertise our businesses. A perfect example of this is the Yellow Pages. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was necessary for people to find their business. Advertising in the Yellow Pages was the standard operating procedure for most businesses. It made perfect sense since the majority of households used the directory on a daily basis. Then came the world wide web and a new disruption to the commercial status. As more and more consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory and now it’s close to impossible to find a copy of The Yellow Book. Not staying updated with the current can ruin a business and the same goes for the functionality and website design.

Small businesses can’t expect that just having a website will give them a competitive edge. Now, small business websites need to accomplish more than just being a placeholder. They need to provide value to customers. If you’re looking to up your website game, here’s 5 things successful small business websites need to do to rise above the competition.

Mobile Responsiveness

Responsive web design has been an essential part of website design for several years. Responsive web design will make your website mobile-friendly by improving how it looks on devices with both large and small screens and will increase the time visitors spend viewing your website. We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Regularly Updated Content

One of the biggest game changers in recent years is the increasing importance of quality and relevant website content. Search engines like Google and Bing have become content hungry machines and are looking for long quality content. Fresh and new content will help you show up on the radar of search engines a lot faster than other methods, and keeping a regular blog is one way of increasing your authority in your industry. Increasing your ranking in search engines is extremely important because that helps people find your website before your competitor.

High-Quality Images

Useful, high-quality images will attract more visitors to your site by increasing your site’s SEO value and decreasing your website’s bounce rate. But did you know that your site’s increased user engagement can also result in longer visit times for users, allowing you more time to sell your product through both the content and the images? To better help improve lead conversion, you’ll want users to hang out on your website as long as possible. Your images help to tell the story of your business and explain the services your business offers by providing easy to understand information that pleasant to look at.

Social Media Integration

Small businesses can gain a lot and really improve their web presence by integrating with social media. Not only do social media sites like Facebook, Twitter, and Instagram serve as general hangouts, they also provide your business with opportunities to spread its message and connect with your targeted audience. Now when most people think about social media integration they think about share buttons on blog posts. That is an important part but it doesn’t just have to be blog posts that can get shared. Other options are integrating your social media feed to your home page, adding those share buttons to other pages like your services or products, and adding follow and like buttons to the footer of your website. Ultimately, social media integration in website design is about getting customers involved in your content.

Eye-Catching Design

Choosing the appropriate color combinations and layout for your website are the most important aspects when it comes to your website. Choosing the correct colors and layout has the ability to generate a positive impact on potential customers and as a result, make the visitor stay longer. Like we discussed before, getting your website visitors to stay longer increases your chances of converting visitors into customers. Creating a website visually appealing is one of the most important things for your website because if your website is ugly or uses conflicting colors, it will deter visitors and potentially send those potential leads to your competitor.

Now that you know why just having a website isn’t enough for your business, let the AD Leaf Marketing Firm help your company get on track by redesigning your website! We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of website design in Melbourne FL and anywhere else, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Using Google Ads PPC Campaigns For Businesses

Google Ads Management Melbourne FL

Although there are many businesses launching their websites online on a daily basis, digital advertising has certainly become more competitive. However, through the use of Google Ads, it is much easier to market your products and services to a vast amount of people. Everyone, including the baby boomers, uses Google to search for information, products, and services online and you want to be the business that comes up first in the search results to market to them. What better way to reach your targeted audience fast by using Google Ads platform. If you, as a business, are not using Pay Per Click (PPC) campaigns to market your products and services, we believe you are doing yourself a disservice. In this post, we would like to show why you should use Google ads for your business.

Google Ads Helps To Increase Leads and Customers.

If you set up your PPC campaigns correctly and visualize what keywords your potential customers are searching for, there’s a great chance they will see your ad on the first page of Google and inquire about your products and services. For example, if you’re a plumbing business, you can set up your campaign for customers who are looking for emergency plumbing repair. By adding buyer keywords into your campaign, this can help to increase your leads from customers looking for that particular service.

Google Ads Is A Flexible Platform

With Google Ads, you can set up your daily budget and bids to whatever your heart desires. Also, if you know who’s your buyer persona for your products and services, you can set up your campaigns in a manner that specifically targets them. For example, let’s say again you’re a plumbing service company in Chicago, Illinois and you’re looking to target people who live in certain zip codes the local area. You can add the zip codes of your choosing into Google Ads which can help you to better target them while simultaneously using your daily budget and bids wisely.

You Can See Fast Results With Google Ads

Even though we believe all businesses should use SEO for their websites, it is, however, a long-term strategy. With Google Ads, you can see immediate results once you’ve optimized your campaigns with the correct ads and buyer keywords and it goes live. Once you let your campaigns run for a week, you can see the data that the platform gives you and you make adjustments along the way.

You Can Find Out More About Your Market

Gone are the days where you had to use traditional methods like sending out flyers and postcards to find potential customers. With the internet in full force, using those methods are very costly because everyone is essentially online using their smartphones to find information, products, services, and solutions to their problems. With an optimized Google Ads campaign, you can be right in front of your market and the good news is you only pay when someone clicks on your ad and not because it’s being shown during the day and night.

Now that you know why a Google Ads campaign is right for your business,  let the AD Leaf Marketing Firm help your company get on track by setting up successful PPC campaigns in Melbourne FL! We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of Google Ads, Bing Ads, and other advertising platforms in Melbourne FL, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

Why Your Brand Should Be On Pinterest.

Social Media Marketing Melbourne FL

What are the perks of having your business or brand on Pinterest to utilize social media marketing Melbourne FL?  It’s a place to showcase your brand or business to an engaged, niche market.  There are over 200 million monthly Pinterest users worldwide. Out of that figure, a lot of folks are looking to seek and share helpful ideas.  Pinterest often acts as an information resource for many users and that’s why it’s a good place to showcase your brand or business. Did you know that 40% of Pinterest users have a household income of $100k+?  That is a huge audience with spending power!

Pinterest is where people come to for inspiration based on their interests.  Every inspiration is represented by a Pin, which is an image that is searched and saved to a users board.  Pins can also have links back to a brands website. This is why Pinterest is great for generating traffic back to a business website.  Some folks may be coming to Pinterest for an idea and may accidentally discover a brand or business that they like. It is recommended that a link always is included with a pin.  This could be to an article, a brands blog, or a website. The difference between Pinterest and Instagram is that one can add links to each pin on Pinterest. On Instagram, a user can only put a link in the bio. Adding a link to a pin makes it super easy for a user to get more information about a product or service and all the more likely that they take out their credit cards to make a purchase. Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest and social media marketing Melbourne FL.  

Pinterest may not have as many users as Facebook or Instagram but what makes it especially valuable is it’s a search engine.  Another thing to note is to take a look at who uses Pinterest and if that is the desired target audience. Let’s take a look at who is using Pinterest.  In the U.S. it has been reported that up to half of all millennials use Pinterest. 66% of users are females ages 25- 54 globally, with the male demographic growing everyday. There is a wide variety of interests that are being shared on Pinterest daily.  There are a lot of users who use Pinterest for inspiration every day. That inspiration could be in the form of Travel, Food, Fashion, Interior Design, Hairstyles, Makeup, cars, and many more interests. Let’s take a brand or a business in the Travel industry as an example.  Someone can create boards with their top bucket list destinations but may discover a new dream destination they may not know about. They spend all their extra time learning about this new dream destination like for instance say Tulum Mexico. Before Pinterest, they may not have known about this destination using Google or Facebook.  For a hotel in Tulum who has their business on Pinterest, they could find their pin being discovered all of sudden. One thing may lead to another and before you know it, you may have a reservation booked.

Another example is a user who loves coastal decor.  They want to decorate their new home but does not know where to start.  For a business who carries coastal decor, this is great because they may be discovered by this consumer and many others like them.  The user types in coastal decor as their keyword. They will get a lot for pins with ideas from a coastal living room to a coastal dining room. As the user scrolls down looking at the pins, they can create pins of their own or add pins to their Coastal Decor Ideas board. That board may then be discoverable to that user’s network.  Now the chances of a pin being viewed by more users have gone up.  If it is repinned and shared, then it just multiplies in views.  They say that the life of a pin goes on forever. That’s because if people keep sharing it, then it won’t just sit in the dark like on other social platforms.  If a brand or business’s target audience is on Pinterest and they have not tapped into a part of the business strategy, they could be missing out on a wonderful opportunity to grow and a huge aspect of social media marketing Melbourne FL.

Anyone who has been on Pinterest knows that it is highly active.  A Pinterest user can go from Pinning a dreamy Tulum yoga retreat to organizing a week trip complete with Tulum outfit ideas, places to eat, and what to do.  Pinterest boards keep everything organized so that users can later refer to their Pins in an organized fashion. Brands and Businesses like to ask the question, how did you hear about us.  They love to hear Pinterest because they know they are well represented on this social platform.

The AD Leaf wants to help get your company on track for successful social media marketing Melbourne FL with Pinterest and all social platforms! We focus on the big picture and understand the strategies to get the most out of your social channels. We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of social media marketing Melbourne FL, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Graphic Design: Hand lettering

Graphic Design in Melbourne FL

When most people think of graphic design in Melbourne FL, they think about keeping up on current trends, thousands of dollars in high-end graphics cards for super monster computers, not to mention the years and years of schooling it normally takes just to learn to be proficient in the graphic programs to hopefully, possibly, one day make a decent living doing what they love.

Just like with almost anything in Adobe Photoshop or Illustrator, if it seems too complicated, there just might be a better way… Well, there is.

Remember when we were little kids, we would spend aimlessly for hours with construction paper and big fat markers just making random circles, shapes, and maybe even signing your name repeatedly because you have no idea, you might be a famous artist one day and you will have to sign a lot of autographs.

Well, that child sitting on their bed with those dollar store markers and construction paper at this stage is closer to a lucrative career as a graphic designer than the few who believe that just by having the new Wacom – Cintiq Pro 24 Creative Pen and Touch Display, for the low price of 2850.00 will get their graphics game to the next level. It’s the artist not the paintbrush, or in this case the marker. So we are going to dive a little bit onto hand lettering and other lower-tech disciplines.

Calligraphy, hand lettering, and typography are the terms designers use to differentiate styles of the same thing, attractive lettering.

Calligraphy is a discipline like none other, hours and hours of writing letters in a specific way that demands close and unbroken attention to eventually build up a muscle memory that will allow you to convey themes and emotions through the simply the alphabet. This skill is rare and therefore always in very high demand.

Hand lettering, as with all art requires discipline, however, it’s an adjacent kind of discipline to calligraphy. Calligraphy demands strict light upstrokes and dramatic thick down strokes were in hand lettering it is more like whimsically drawing the letters as opposed to formally writing them. In the last two to three years hand lettering has virtually exploded on the scene from quotes, t-shirts, coffee mugs, and just anything else you can simply write and want to convey a sense of fun and whimsy while still being legible and aesthetically pleasing to the eye. Most companies that have hired hand lettering artists pay very well for the skill that the artist has spent years cultivating.

Typography is an art solely on how you spread, change, resize, adjust the spaces between the letters, or the weight of the letters in a fun, dynamic, and interesting way to have the meaning of the words to come across with simply a typeface or font. This skill is critical for logos, once the logo is established, then the trademark can be created and you are then well on your way to a full brand. This is used heavily in advertising when attempting to convey a meaning. You will see this used well with motivational quotes on social media pages such as Pinterest or Instagram.

Type designers create the fonts in a way that when used together, in most cases, are seamlessly legible or bold. The best example of this is every word currently on your screen at this very moment. Every letter on this screen was meticulously constructed for the use of reading large amounts of these letters in a page and not be distracting or hard to read. It is not uncommon for the wrong font to be used on a paper and that paper can give the reader a headache or even feel ill. On a similar note, when using a bold font that is distractingly ornate people lose interest in the paper simply because the psychology of the font clashed with their interest of the subject matter.

No matter what font you read through, it was designed painfully and thoughtfully by a type designer to convey an emotion or to not distract from the meaning of the words used. The best type designers can help convey meaning with the look and style. Type designers make the fonts, graphic designers utilize topography and know how to use the font.

If you go this route as a designer and learn the programs needed to create the fonts the fonts can be placed on anyone, or all of the thousands of sites that sell fonts and this asset it only for the right to use it, you can sell the same font over and over again creating an amazingly fun passive income to fuel your future endeavors. Now that is fantastic for that kid sitting on their bed with some big markers and big dreams.

 

With Graphic Design in Melbourne FL and by following this information, you can also be on the right track to attracting your customers and becoming memorable. At The AD Leaf, we can create any design that any company would be proud of. For more information about our graphic design in Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Voice Search SEO For Local Businesses and Why It’s Important

Voice Search SEO

It is 2019 and right at this very moment, almost everyone has access to a smartphone.

In reality, this is great news for businesses because they can now target a wide scope of people of all ages and demographics who would be interested in their goods and services.

According to Blue Corona, 55% of the teens use voice search on a regular basis and 56% of adults actually enjoy using voice-based search (which essentially makes them feel tech-savvy).

Because of Artificial Intelligence and Machine Learning becoming more sophisticated, voice search queries can be certainly helpful when others are multitasking, on the go or driving on the highway.

In the future, voice-based searches will become very popular and local businesses will need to find a way to have their websites to implement it for SEO.

So the question is why voice search SEO is important for local businesses? Let us give you a few more reasons.

Voice Search SEO Can Boost A Local Business’ Prominence

Like we mentioned earlier, businesses will need to have voice search implemented for the search engines as part of their SEO strategy.

Besides being used for discovery and informational queries, others would like to know if the businesses they are looking for is relevant.

Of course, this is where up-to-date SEO techniques will come into play.

Also, you want to make sure current and past customers are giving you positive reviews.

Here’s why.

For example, if someone does a voice search for a particular service and your business has an average of 3 stars out of 5, there is a good chance your business will not pop up on the first page.

So having a tremendous online reputation, positive reviews and an excellent SEO strategy is a must if people are going to use voice search.

It Can Help With A Local Business Website Structure & Content Marketing

When a business has a website and is looking to build a content marketing strategy for voice search SEO, they should imagine being in the customer’s position on what questions they may ask.

In marketing, we follow a customer journey cycle which consists of these terms:

  • Awareness
  • Interest
  • Evaluation
  • Purchase
  • Customer Support
  • Loyalty

You can read this article from For Entrepreneurs for better clarification about the cycle.

Essentially, you want to write amazing content that can help your customers come to buying decision.

If they are using voice search SEO, you need to be that business that can answer all of their questions and objections as to why they need your products and services.

Combined with high-quality content and voice search optimization, this can help you as a local business be found on the first page of Google.

Conclusion

As digital and SEO marketing professionals, we keep close taps in the industry to help future-proof our client’s website and we see that voice-based queries will become second nature.

We hope we’ve informed you why voice search SEO for local businesses will be important as the years go by.

For more information about the benefits of SEO techniques for your business, please contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

 

Top 4 Questions about everyone’s favorite: LinkedIn! Social Media Marketing Melbourne FL

Social Media Marketing Melbourne FL

Why should I be on LinkedIn? The real question is why aren’t you already on LinkedIn? Currently, LinkedIn is the leading social network for the business world and a main contributor to social media marketing Melbourne FL. They generate billions of dollars and they host more than 500 million business professionals from around the world. Out of those, almost half are authority figures or executives in their companies, on average making over 100k a year. According to the most recent statistics, each day 172,800 LinkedIn accounts are created, that’s two accounts per second!

Not only is it an amazing tool for sharing your personal business story to the world, but it is also an incredible resource for finding articles relevant to your industry, connecting with past and current colleagues, recruiting qualified candidates, and sharing your expertise and content into groups. LinkedIn, unlike other social platforms, still maintains high levels of organic reach for social media marketing Melbourne FL. This means that more people are likely to come across your page or content without having to put any money behind it! Page creation is free too, so this should be a no-brainer decision. You’ve got nothing to lose.

How to start?

Your business should have a distinct and individualized branding image as well as a core message behind what the business does. The Company Description and Overview is there to inspire others with an authentic story about the creation and capabilities of your business. This is a chance to share the mission statement, vision, and goals of the company with others. This isn’t about selling, this is about communicating the things that make the company unique. Give people a reason to follow you and root for you. This is also a time to consider SEO strategies by including keyword phrases, a unique tagline, and hashtags because they are all huge contributors to social media marketing Melbourne FL.

Like Facebook, the visual aesthetics of your branding will be represented by the banner image and logo (or profile icon). What are the signature colors? Will people see your website, LinkedIn, and your Facebook and know without a doubt it is the same business? There should be a streamlined and distinct voice behind all the images you have representing your online presence and page creations. We call this, optimization, and we are the best at it!

Okay, I created it, now what?

Don’t set it and forget it, you will be missing out on so many great marketing opportunities this way.

Groups! Create, join, share, and favorite them! This is one of the keys to LinkedIn success and also free. Spending the time to engage with people and other companies in relevant industries, organically, will boost your page presence and your reputation as an expert in your field. It might seem counter-productive to share groups with competitors, but that camaraderie builds your following. Within the group, you can send the individual members announcements and messages to keep the conversation going to gain leads and loyalty.

Daily posts are preferred and don’t worry that doesn’t mean you have to become a professional writer overnight. Although LinkedIn loves long-form text and articles, sharing relevant industry news or interesting facts from other sources will also provide the presence and posts you want for exposure. Don’t forget to tag the people you referenced or that are connected to the content.

New to LinkedIn is a native video feature, no typing necessary! Just pull out your phone and record highlights from a business event, share tips and tricks, interview an employee, record customer testimonials, review your favorite book, if it’s professional and appropriate, it will work for LinkedIn’s video feature. It’s basically Instagram story’s cool uncle, more mature and put together but just as fun.

Analytics is your friend! We know numbers aren’t the sexiest way to influence, but there’s nothing like seeing those numbers skyrocket after a successful campaign. The metrics LinkedIn provides will help identify what worked and what flopped, who is visiting your page, and where they are from. With this information, creating a clear strategy for success will be much easier.

Now, this part might be the most important, encourage all employees, clients, friends, and family to follow your page. These are the people that are directly invested into the success of the business and already advocate for it. If they don’t, maybe you need to re-evaluate a few things (that’s a different blog altogether). Many employees will enjoy this, as a way for them to share their career progress with their network. Whether it’s the innovative projects they are working on, the helpful products they’ve had a hand in creating, or services they are selling, no matter what the industry, establishing your home base of followers will truly make a difference. On every social platform, people want to see the humanity behind the strategy and that is where true progress is made.

How has LinkedIn evolved?

LinkedIn was a concept invented by Reid Hoffman in 2002. It initially took time to catch on, only receiving as little as 20 signups on some days. The potential and small growth they were able to achieve attracted a large investment by Sequoia Capital. By 2004 the platform expanded with new features like groups and address book uploads. When American Express decided to partner with them, they decided to promote the platform to small business owners. By the following year they had over 2 million members, they established their fourth office in three years, and they launched their first business lines of Subscriptions and Jobs. Another year passed, and they achieved profitability and introduced their signature features, People You May Know, and Recommendations, and they changed CEOs. In 2007 Reid stepped down and handed over the reins to Dan Nye. He had a short-lived reign, but he prompted their global expansion and different language capabilities. Another CEO change occurs in 2009, introducing Jeff Weiner, who still stands as CEO today. He came in with a clear vision and mission for the company which fast-tracked them into massive success and expansion. LinkedIn went through a full platform makeover in 2012 which reflected their three concepts of simplify, grow, every day. Now owned by Microsoft with Reid on the board, they continue to flourish and influence the business world as well as social media marketing Melbourne FL.

Let’s move forward!

The AD Leaf wants to help get your company on track for successful social media marketing Melbourne FL with LinkedIn and all social platforms! We focus on the big picture and understand the strategies to get the most out of your social channels. We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of social media marketing Melbourne FL, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Why Content Matters for SEO

SEO in Melbourne FL

Any discussion about search engine optimization will bring up the topic of page content and how important it is for SEO. Page content is a huge component for increasing your SEO rankings. The internet is just a vast library of information that search engines like Google and Bing need to index and catalog so they can display the information you need when you need it. Search engines are always craving new and fresh content. These search engines have an extremely difficult job because with all this information, they need to work harder to filter out irrelevant or inferior content. If they don’t do this then they lose trust from their users.

In the beginning for search engines, a website’s content didn’t really matter. Keyword stuffing your page and submitting your site to global link directories was all you needed to get your site to rank for your target keywords. Search engines today see this tactic as spam and will penalize your rankings for it as an attempt at keeping these spam tactics out of their index. One of the biggest game changers in recent years is the increasing importance of quality and relevant website content. Search engines like Google and Bing have become content hungry machines and are looking for long quality content.

 

Quality AND Quantity

If your page content is well-written, informative, and optimised with key words and phrases seamlessly blended into the content, you’re taking the proper steps to improving your SEO. The other factor for page content is quantity. SEO is an ongoing process, and your website isn’t any different. Fresh and new content will help you show up on the radar of search engines a lot faster than other methods, and keeping a regular blog is one way of increasing your authority in your industry. You need to produce regular, shareable content to support your other pages and keyword phrases and keep visitors coming back. You need to do this with the aim of increasing traffic to your website and turning visitors into conversions.

 

Share It

It seems like everyone from your grandmother to your neighbors dog is on social media now, and businesses aren’t any different. They are learning how to tap into this fantastic opportunity that can potentially reap huge rewards. Quality website content has a much higher chance of being shared and reaching a larger audience than irrelevant or spam filled content. Providing your visitors with quality content will help increase your page authority to search engines. Also by doing this you are also increasing the chances that visitors will share your website on social media, or link back to your page on their own blog post. Old methods of link building included submitting your website URL to dedicated link directories for the purposes of search rankings. This method is not only deprecated, but it can lead to your website being heavily penalized by Google. These days, search algorithms favor natural link building which can be achieved by sharing quality content on social media sites.

Since page content become such a crucial factor in search rankings, writing fresh page content is a must and understanding how important it is will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Social Media Marketing Spotlight: Facebook

Facebook Marketing Melbourne FL

Facebook In a Flash:

  • 2.32 billion active users per month

  • 5+ billion messages are posted on Facebook Pages per month

  • Facebook has been translated into 100+ languages

 

Have you seen “The Social Network”? It shares the story of a Harvard student who endures a hard breakup and creates a website where you can compare pictures of your classmates to farm animals. He created this site by hacking into Harvard’s student database, and with a few tweaks decides to utilize this software to compare pictures of students against each other instead of farm animals, which is meant to be less demeaning somehow. We go on to learn that this student, Mark Zuckerburg, and the website, which was dubbed “Facemash” evolves to become the social networking site we know and love, Facebook.  While the scenario of a scorned boyfriend creating this website as payback for his girlfriend dumping him isn’t entirely true, it is true that Mark Zuckerburg created “Facemash” long before Facebook was even a twinkle in his eye.

“Facemash” was launched by Mark Zuckerburg is July 2003, but was later changed to “TheFacebook” on February 4th, 2004. At the time, membership was available to Harvard students exclusively but was eventually expanded to other colleges by September 2006. The name was derived from a student directory featuring photos and basic information of students attending Harvard at that time. The school distributed paper sheets called “face books” to students to help them get oriented with their peers on campus.

On October 1, 2005, Facebook expanded to twenty-one universities around the world. After allowing access to these universities, they began allowing access to high school students and later, large companies such as Apple Inc. and Microsoft. By February 2011, Facebook had become the largest online photo hosting site and expanded to 2,000+ colleges and 25,000+ high school throughout the United States, Canada, Mexico, United Kingdom, Australia, New Zealand, and Ireland.  By October 2011, over 350 million users accessed Facebook through their mobile phones, accounting for 33% of all Facebook traffic.

Today, Facebook is the third most-visited website in the world. According to PEW Research Center, 66% of Facebook users access the site on a daily basis. In an average day, an American spends 58 minutes on Facebook. Mobile access has jumped from 33% in 2011 to 88% in 2018. It has grown to become an important discovery platform for the modern consumer, with 78% of American consumers purchasing a retail product they found through Facebook.

 

Isn’t Facebook only for grandmas who share pictures of their cats and grandchildren? 

The short answer is, “no”! Facebook continues to be the top platform for both Business to Business (B2B) and Business to Consumer (B2C) models. According to Hootsuite’s 2018 Global Barometer Report, a whopping 98% of B2C companies use Facebook in addition to 89% of B2B companies. This is significantly higher than the business-oriented platform LinkedIn, where B2C usage averages around 46% and B2B usage averages around 86%.

Can you imagine having access to a platform where your product, service, or business can be presented in front of 1.47 billion people for 58 minutes a day? We’re going to share 5 key things your small business can be doing to utilize Facebook.

 

  1. Provide Authentic Content

Facebook, as a social networking site, is just that… it’s SOCIAL. Chances are, you yourself have a personal Facebook account and fall into the category of people who access the site on a daily basis. Think about your personal usage of the website. As you scroll through your newsfeed, do you stop and look at the stock photo of a Caucasian model smiling way too big holding a water bottle that’s poorly photoshopped into the photo? No.  Does that make you want to buy said water bottle? Definitely no.

The general audience on Facebook is looking for authentic content that they can relate with. Be realistic with the photos you’re sharing of your product or service. Feature your product in the day-to-day life of your consumers. Share a photo of your son playing with your water bottle in the yard. Take a snap of a soccer player using your water bottle on the sideline of her playoff game. Show off your water bottle on the beach with a beautiful sunset in the background. The social world of Facebook thrives on what are called “lifestyle” photos, stylistic photos of life.

 

  1. Don’t be “Salesy”

Like we mentioned before, think about your personal use of Facebook. Do you stop for the post that says “Buy this great product now or you’re missing out”? Probably not. It’s not attention grabbing nor does it really tell you WHY you’re missing out. Think about why people need your service or product. Are they workout junkies who should have your water bottle because it’s specifically designed to fit in the cup holder on a treadmill? That means you’re selling convenience, the ability to make their day more efficient, and the comfort of knowing they don’t have to feel embarrassed while they awkwardly hold their water bottle while running. Are they a soccer mom on the go? That means you’re selling durability that won’t break when handling 3 kids on the way to school, a money saving solution knowing they won’t have to replace this water bottle in a month, or the hope that they’ll actually go to the gym after they put the kids to bed instead of plopping down on the couch to watch Netflix… again. The age of “call to actions” such as “Call Now!”, “Buy Now!”, and “Click Here!” are gone. Dive into why your product could bring someone comfort, convenience, or peace of mind.

 

  1. Pay Attention to Your Insights

Did you know your Facebook Business Page can tell you your number of followers, where they’re located, and how old they are? If not, you’re missing out on a crucial tool that will help you build your customer base. Take a look at the “Insights” tab at the top of your Facebook Business Page and learn about your performance. This will help you fine tune the content you’re sharing and help you learn about who your product is really appealing to. You might think your water bottle is designed for the middle aged blue-collar man who is working out on his way home from work, but after looking at your insights you might be surprised to learn that your biggest demographic is college-aged females who are trying to create a new routine in a new phase of their lives. This might lead to you design a separate product line geared towards your new found audience! Measure your performance and pay attention to what’s working. It will lead to higher sales in the long run.

 

  1. Take Advantage of Facebook Ads

Now that you’ve identified an audience, you’ll be elated to learn that Facebook Ads allows you to hyper-target who your content is shown to. Do you want to show an ad of a young female using your water bottle on a treadmill to women ages 18-25 in New York City who have an interest in running? With Facebook Ads, you can do that. Do you want to encourage men between the ages of 45-55 who own their own business to visit your website? With Facebook Ads, you can do that. There is a Facebook Ad campaign for just about every goal you could possibly think of. Since it’s start launch in November 2007, Facebook Ads has expanded immensely. It’s can be a daunting task to tackle Facebook Ads and ensure your money is being spent wisely but don’t worry, that’s what we’re here for. We have watched the growth and development of Facebook Ads throughout the years and take pride in being Facebook Ads Certified. We’ll work with you to identify an audience, develop an ad campaign, monitor and provide statistical updates, and maximize the use of your dollar.

 

  1. ENGAGE 

Captain Picard from Star Trek was spot on when he said “ENGAGE”! Social platforms always have been and always will be centered around being social. If your audience is taking the time to message you, comment on photos, or share your content on their personal page, the least you can do is respond to that. This might seem like a no-brainer, but it’s difficult to get wrapped up in creating and producing content. Facebook will ultimately give preference to those who are most active on it’s platform. Your Facebook message response time, responsiveness to comments, and frequency of posting are all factors that Facebook takes into consideration when decided how many people to show your Facebook page to.

There are your five way to grow your small business via Facebook. Sounds easy, right? It’s okay to say, “No way! Who’s got time for that?”. Chances are you’re busy running your business, manufacturing a product, building a network, or managing your employees. That’s where we come in. We want to help you grow your business and it just so happens that we also love Facebook.

Whether you need help setting up a Facebook Business Page, can’t figure out how to decipher your insights, or want to run a full-blown Facebook Ads campaign, we would love to help! We enjoy collaborating with our clients to build a campaign unique to you, positioning your business for success. Call us today to talk with your very own Facebook expert, 321-255-0900.