Adjustments Are Made To Google’s Algorithm when a Real World Crisis is Occurring

In light of recent events such as earthquakes, hurricanes, as well as other crises, Google has just made it known that they have again made algorithm changes. In response to these real-life crises, Google’s algorithm can now recognize when a bad event is taking place.

When that said event is taking place, Google will increase the weight of “authority” signals in an effort to surface the most accurate information about the crisis occurring. With the rise in school shootings in the US being noted as a reason for the algorithm update it makes sense as during these times of panic, there is a lot of misinformation that spreads. Google’s motive is to slow the snowball effect of misinformation rather than to remove it from search engine results completely.

 

Pandu Nayak, a senior engineer at Google, explains that ridding the individual pages does nothing for the actual misinformation problem.

“… what we really want to do is to go down and understand why this problem occurred in the first place. Like, what was that in our algorithms that caused this problem to occur? And you get to the heart of the problem, you fix that, and now, even if you don’t solve the whole iceberg, you solve a large part of the iceberg.”

 

Moving forward, Google will serve results from the most authoritative sources as determined by its quality raters when searching for information about a crisis that is currently unfolding. For example, with the recent earthquakes that have been occurring in California, Google would boost the authoritative breaking news articles for searches related to earthquakes, as opposed to informational, evergreen articles about the subject. Once a crisis has subsided, Google’s search algorithm will return to normal.

Now that you know that your rankings didn’t take a nosedive and that you are just being pushed down the rankings because of the current natural disaster, contact the professionals at The AD Leaf Marketing Firm! We specialize in SEO in Melbourne FL and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO with one of our professional and highly skilled SEO specialists.

Increasing A Website’s Potential With An SEO Site Audit

seo site audit

When it comes to Search Engine Optimization (SEO), the art and science of implementing the right strategies have definitely grown over the past two decades. Because of the constant changes in the search engine algorithms, businesses that are building their websites and online presence need to understand how to use efficient and effective digital marketing strategies to help them rank on the first page. Business owners also need to understand that building and launching a website on its own accord is not enough to be competitive in their market. If they do not optimize the pages and content, their website is basically just a business card, and not a well-designed and optimized money making machine. This is where an SEO site audit comes into play.

What Is A Site Audit In Its Purest Form?

An SEO site audit assists in tracking the performance of the various SEO activities on a website. Also, with an SEO site audit, we can examine the website’s technical framework and infrastructure, which includes SEO keywords, page content, meta tags, and backlinks. The audit does two things. It measures the value added to the website as a result of the SEO work done on it, such as search engine rankings, traffic volume, and conversions. Second, it shows a report on the site’s performance by displaying issues and problems that may have caused your website to perform poorly.  Moreover, an SEO site audit will identify past SEO strategies that should be removed from a website altogether because of its lack of effectiveness to rank efficiently. In a nutshell, the main objective of an audit is to pinpoint which pages are SEO-optimized, how fast your pages are loading, if it is mobile-friendly and so forth. Essentially, the audit seeks to identify the gaps between your actual website performance and what should it be. The end goal of SEO audit is to recommend improvements to your website and maximize its benefits by using proper SEO strategies.

The Benefits of the Audit

So what are the benefits of an SEO audit? Here are three benefits below:

1. An SEO site audit can pinpoint why your website is not performing and provide helpful performance improvement advice.

2. An SEO audit can help to reverse past SEO strategies by providing valuable decision-making information on what must be done to fix your website’s current issues.

3. An SEO website audit, above all, can show solid, concrete metrics for what your website absolutely needs to work on.

Now that you know how an SEO audit works and why it’s important to use for your website, you understand how an audit ensures that your company’s SEO initiatives are well-validated and worth the investment.  At the AD Leaf Marketing Firm, we specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy with our SEO services in Melbourne FL.

Surviving Google Algorithm Updates for SEO Specialists

Google algorithm Updates

 

 

Nothing strikes fear into the hearts of SEO specialist quite like Google algorithm updates. Ever since Google started rolling out huge algorithm updates, marketers have lived in perpetual fear that the next algorithm update will be the one to kill all of their traffic and send their website and all their hard work into the abyss. While it’s easy to fall into this way of thinking, these updates aren’t as scary as most people like to think. Did you know that Google updates or changes its search algorithm 300-500 times each year?  That means that Google’s search algorithm is being updated at least once per day and you don’t even notice! Here are three things you can do to make sure your website doesn’t suffer like most during large updates.

1. Don’t Panic

The number 1 thing people do wrong when it comes to algorithm updates is panic! They rush into making changes to their website including using outdated SEO practices like keyword stuffing, throw a lot of money into advertising, and sometimes they even redesign their entire website. The worst thing you can do is immediately try to dissect how you can “improve” your website based on what you think an algorithm update means. You need to stay calm, intelligently look over the update notes, and proceed to step #2.

2. Listen to Google Algorithm Update Notes

In the world of SEO specialists, it shouldn’t surprise you to know that one of the best ways to survive a Google algorithm update is to do what Google says! I know it sounds pretty obvious, but you’d be surprised how many companies don’t realize the amount of information Google has available for you. From general website advice to giving SEO suggestions, everything they offer is dedicated to making your website better and outperforming the competition. 

3. Seek Professional Help

Feeling overwhelmed by Google algorithm updates is normal, but those feelings should not take your attention away from your business. Getting help from professional SEO specialists who make it their business to ensure that your website is up to date and ranks well. It is a worthwhile investment that will help you maintain a strong online presence as you continue to focus on growing your company.

Though sometimes it can seem like Google is your mortal enemy, the goals of an SEO specialist and the search engine are actually the same. We strive to serve meaningful content to interested audiences. So, if you are creating content that has your readers in mind, a Google algorithm update won’t affect you as much because you are providing content that users want to read. Google’s main focus is to provide the information users need and want as fast ad reliably as possible. You may see temporary fluctuations in traffic but it isn’t a cause for concern or a reason to panic. If your target continues to be the focus of the content you are creating, traffic will stabilize after a hiccup or two after the Google algorithm update.

 

Don’t follow your first instinct and panic when a new Google algorithm update is released. By staying away from bad habits, you can get through this update mostly unscathed. Now that you know what to do and what not to do when a new Google algorithm update is released, its time to follow step #3 and contact the professional at The AD Leaf Marketing Firm! We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO with one of our professional and highly skilled SEO specialists.

Interactive Experiences with Google Display Ads

As technology continues to advance, Google is looking to provide more advanced ad tools for Google Display Ads. Google is introducing a new Google display ad format, called Swirl, that allows users to interact with 3D objects embedded in display ads. Digital marketers can utilize their 3D models and assets to produce ads that engage users by letting them rotate the object, zoom in and out, and potentially start an animation.

Google Display AdsSwirl is a new immersive display ad format available on Display & Video 360. Users can explore every angle of a product by rotating the 3D model in all directions and interacting from their device as if the product was in their hands. Google shared an example from a cosmetics company called Guerlain that created a 3D ad for one of its perfume fragrances. They used Swirl to draw people’s attention and let them interact with the perfume bottle directly and learn more about the scent by interacting with an additional link in the display ad. In this example, we can see how every interaction with the bottle creates another opportunity to provide the viewer with more information about the product. Swirl Google display ads were created for mobile devices to utilize their touch control features but these ads can still be displayed on desktop computers.

Many consumers look to YouTube creators for help when deciding on new products to purchase because they tend to give their actual opinion and brands have long been teaming up with creators to connect with their audiences. Now, brands and creators can make that experience even more personalized and useful for viewers with the help of another ad type utilizing augmented reality (AR).

M·A·C Cosmetics is the first brand to partner with the company FameBit to launch an AR Beauty Try-On campaign. Using this new format, brands like M·A·C will be able to tap into YouTube’s creator community, to help sell their products with virtual product testing.

Now that you know more about how Google is improving its ads functionality, its time to put it to use. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your Google display ads campaign. Learn more about what we have to offer your business and contact us to plan out and design a strategy for PPC in Melbourne FL.

How Firefox Privacy Updates Are Affecting Your SEO In Melbourne FL

SEO in Melbourne FL

New Updates

If you haven’t been up to date with news in the tech world, Mozilla has now updated their latest browser, Firefox, and advertisers aren’t too fond of the changes and severely affecting SEO in Melbourne FL and everywhere else. After more than a year of ratcheting up their privacy protections, Firefox now blocks website cookies that can lead advertisers to track you across the web by default. This comes after a 2018 announcement that they were going to be doing this through their enhanced tracking protection (ETP).

If you aren’t up to speed on what cookies are, they are small text files that websites store in your browser that can then be used to market and advertise to you later down the road, either by first party operators or third parties such as advertising and analytics firms.

Remember that lamp you saw on Amazon that you put in the cart and forgot about that just so happened to pop up on Facebook as you were scrolling through? Well, that’s a product of tracking cookies through web browsers. This is the type of information and experience that will be affected. Now Facebook and it’s advertising platform isn’t the only platform affected here because this change spans even to Bing, Google, and affects Google Analytics.

Privacy  

This update should come as no surprise given the Facebook privacy issues they were facing last year and that have caused them to address privacy with their latest update and plan moving forward. Privacy is becoming the topic of discussion due to the vastness of the internet and how the data that gets collected on a daily basis is being used.

Browser tracking is becoming more of a topic of discussion but even Apple’s Safari and Brave have given users the ability to block third-party cookies by default even before 2017.

Newly installed versions of Firefox will block trackers by default and if you already have it installed, it will become available in the coming months. This is an option you can choose to turn off or even opt for different levels of blocking.

Privacy has become the new browser war and given Facebook and Google are the largest powers in the internet advertising world, they are of course going to be the ones people are looking towards for direction.

What does this mean for consumers?

For consumers, this means that there will be more pressure on your search engines and websites to win you over by engaging in and caring about your privacy. They know that your information is valuable and will have to respect that or face the consequences of not being responsible with your data.

What does this mean for advertisers?

So what does this mean for advertisers? Well, to start, it is going to affect analytic reports and data tracking for websites and social network which will seem to result in less traffic when that might not be the case. Data will be non-personally identifiable which is something businesses will suffer from in the long term. While the data will be harder to decipher, tactics for marketing should progress with the times as it always has and will continue to do.There will need to be more of a respect for consumer information at the base level of it all.

 

If you are having trouble with your SEO in Melbourne FL then we are here to help! We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

How Does Structured Snippets Work and Why It’s Important

seo services

If you have read our posts on the topic of Search Engine Optimization, there is no question that implementing up-to-date SEO services and strategies for your website one of the most important things you can do to rank high in the search engines. If you’re a business that’s looking to increase sales and revenue in the long term, SEO should be your number #1 source for gaining quality traffic. Although there are many ways to optimize your website, there are certain aspects of SEO that hardly anyone mentions. That aspect is using Structured Snippets for your SEO content. In this post, we want to provide you the amazing benefits that structured snippets can help your website “structure” your content to gain new customers.

Structured Snippets Help To Gain The Attention of Your Potential Customers

The first benefit that structured snippets have to offer is to help gain the attention of your potential customers who are actively searching for keywords that relate to your business. For example, let’s say there’s a business website that publishes content titled “We Help Generate 100 leads in 30 Days through Instagram: Here Are 10 Tips How We Did It”. At the bottom, there’s a summary that gives you a short consensus of the content. According to 2019 reports and surveys, it has been estimated that the CTR (click through rate) can be increased up to 20-30% when a business uses structured snippets for their SEO content. Through reading the stats, it’s a no brainer that you should also use structured snippets for your content.

Structured Snippets Help Potential Customers Find Specific Content They Are Searching For

The second benefit that structured snippets are so important is because they help potential customers find the exact and specific content they are searching for. When users are searching for certain keywords, their number #1 goal is to find specific, high-quality content in the shortest amount of time. When they find your SEO content, it further entices them to become your customer for you have proven you are an expert and authority in your field.

Structured Snippets Help Google Understand Your Content

Lastly, making use of structured snippets for your content ensures Google that it is capable of knowing as well as understand the kind of content you are publishing on your website. Even though Google states that using structured snippets doesn’t assist in ranking your website high in the search engines, we believe using structured snippets in addition to other SEO services and strategies can certainly boost your traffic as well as convert it.

Conclusion

Now that you know how structured snippets work and why it’s important to use for your website, you understand how it can be efficiently put to use with minimal time and investment. We believe there is no point in ignoring the importance of structured snippets help you gain more customers which will then lead to sales, revenue, and above all, profit. At the AD Leaf Marketing Firm, we specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy with our SEO services in Melbourne FL.

Google Moves to Mobile-First Indexing By Default for New Websites

SEO in Melbourne FL

We’ve talked about mobile first indexing for SEO in Melbourne FL in the past and its importance in terms of your search engine rankings. Back in 2016, Google announced they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports. In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out in March of 2018, it is a new procedure in which a website’s search engine indexing is based on its mobile version. If your website isn’t mobile friendly it can really hurt your search engine rankings, which hurts your business.

Making sure your website is mobile friendly has become more important than ever since we posted our last blog on this topic. Starting July 1st, Google is now rolling out another update for mobile first indexing and this time is targeting new websites or in Google own words:

“Websites previously unknown to Google Search”

By default, all new sites indexed on July 1st will be indexed using the mobile first indexing algorithm. Even if the website is not really ready for mobile first indexing. So the common question is if Google would at least notify the webmaster via Search Console if the site has any problems that are hurting it because of mobile first indexing. Webmaster Trends Analyst, John Mueller said there are no plans to send notifications in those situations. This does seem confusing and slightly terrifying but it makes sense. Most new websites should be mobile friendly because of how web designers learn and adapt to current technology. Since mobile friendly websites have been a “thing” for a while, most web developers should be building websites that are responsive and ultimately mobile friendly.

John Mueller also added that after they roll out this update, the next step is working on enforcing this for the rest of the websites that have not moved over yet. The most surprising thing about this next step is about 50% of the websites indexed by Google are not ready for mobile first indexing! You read that correctly, half of the websites that Google knows about are not ready for mobile first indexing which means their search engine rankings are going to be heavily affected once the change fully rolls out. The good thing is that Google will be sending out messages to the site owners letting them know that they are not ready before the changes are fully implemented so the site owners can take appropriate actions.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO in Melbourne FL is a must. Understanding there is a difference will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Three Tips to Help Your Writing Not Suck

Social Media Marketing

So you are about to publish your client’s next post on their social media platforms. You skim it one last time, slide the mouse over the longed-for “publish” button, and…click.

It’s away.

Transmitted.

Flying through the internet.

Public. Seen. Exposed.

 

But what happens if you don’t have a basic understanding of composing well written and compelling copy? Failing to proofread your own work can be detrimental to the success of the client you are representing, and the firm you work with. We are professionals here, so the way in which we conduct our work, including our written conduct, should reflect this! But if you do not have a frame of reference and some basic best practices under your belt, and you publish your work…who knows what could happen.

See, if you are in Social Media Marketing, you most likely have to face this obviously large giant, glaring down at you. It’s up to you and up to me to develop our skill set so we can slay that giant, and prosper everyone around us. While it’s true that people make mistakes, as professionals, it is our goal to prosper others, we need to do everything we can to ensure that our work is the best it can be, and there are plenty of smiles not fading under a metaphorical sun.

So how can we better engage with our audience, produce eye-catching content, and keep the smile alive? Below are 3 tips for writing better, stronger content.

  1. Grammarly – This one is basic but absolutely essential. Grammarly is a free extension that you can download (they also have a Pro version that you can pay for) that is essentially spell-checker. As you are creating copy for your clients and you are typing furiously across the keyboard, it will gently point out when you misspell a word. There is nothing worse than composing an email, an important response, or even worse…a social media post, and finding a glaring typo. The dread! Typos create an unprofessional view of not only yourself but also the clients you are representing. This is one problem that can be easily resolved by downloading the Grammarly extension. It’s free and keeps your content looking that much more professional for your client base.
  2. Open Loops – I remember watching The Office a couple of years back. There was an episode where Jim and Pam finally (and quite scandalously if I might add) kiss. It was the long anticipated moment that we all deep down hoped for because they were so obviously into each other, and well…Roy was not the nicest guy. But then the episode cut and  at that point, I thought to myself, “Wait, what? Do they get together? Will they date? Will Roy punch Jim in his face?” So naturally, I binge-watched the next 10 episodes. Why did I do this? This was not an accident. The producers created a psychological effect called an Open Loop which “pulled” me to want to watch the next episode (or 10). The lack of resolution made me continue. Resolution is something we all crave. We can implement this same psychological principle to generate more leads. We need to create Open Loops within our copy that was to pull the audience to “watch 10 more episodes” of whatever “show” you are playing. Create a question or something that draws the reader in to continue reading by dangling something in front of them without giving everything upfront. This is an Open Loop.
  3. Star, Chain, Hook – The Star is you/your business/what you offer. The Chain is the surrounding, supporting evidence that validates the Star. Lastly, the Hook is the call to action. The key ingredient in this writing formula is the chain. The chain is the supporting facts/statistics/analytics/evidence that validates you and what you are offering (the Star). This is the factual and emotional argument that you are right, and your audience needs to join you. These facts form a chain that envelopes you to your future clients. This is where the call to action comes in. So you’ve presented the Star (you as a company or your services) and you have also laid out the Chain (the facts as to why going with you is more advantageous) and now it’s time for the Call to Action. At this point, you want to gently put pressure to encourage your readers to make a decision. Like Voldemort from Harry Potter. Just kidding. But you get the idea. Present who you are. Lay out the chain links of why you are the winner to go with, and then ask them to join your dark army.

Let’s say you are representing a coffee company’s social media campaign. What does this company’s definition of success look like? This is the motivation behind the star you are presenting to the public. This is the question that you are answering for others. Why should they buy their coffee? Figure this out, and present the star proudly and confidently to the general public. After this shiny beautiful star is presented, it’s time to reinforce why it’s the best coffee. It’s time to describe, link by link, evidence by evidence, why their coffee is the best. You could describe the low carbon footprint the company makes, the exquisite attention to detail they pour over every cup of coffee they make, and the social impact they strive to achieve. Lastly, the hook. A hook grabs people. Now we lay before our audience not only the reasons why this coffee is better than all others, but the reason they need it. This coffee is ethically sourced. This coffee supports these farmers. This coffee is the way coffee is supposed to be made. These hooks are nudging people to make a choice. This choice can be blatant: “Come on by today” or it can be not as obvious “We are open all day Saturday”. The choice is yours as you factor in other elements from your campaign.

With these 3 principals, your copywriting skills will hit the stratosphere! There are an endless plethora of social media marketing resources out there that are available. A lot of this content was inspired from content on Buffer’s website which is another great resource for those wanting to learn.

The marketing game is entirely other-centric. Our job is to help you and your job do well. To win. And because when you win, we win. By being proactive, we close the gap in preventing mistakes, creating better content, crushing the competitors, and making the world a better place. Let’s get writing!

7 Ways to Use Social Media for Non-Profits

Social Media for Non-Profits

We all know that running a non-profit organization is exhausting and difficult, but you love it, right? You are working hard to solve a problem and make the world a better place. After all of your hard work, it can be defeating to introduce yourself and your organization and receive the response of, “Who are you? I’ve never heard of you before!” In addition to fighting the uphill battle of making a difference, you have to work even harder to spread awareness about your organization and why someone should support it. We’ve put together a guide to how your organization can utilize Social Media for Non-Profits to support your agenda.

  1. Connect With Your Current Donor Base (And Recruit More)

As your organization grows, it’s important to remember those who have supported you since the beginning. You can use social media for Non-Profits to connect with your current donor base, getting them involved in conversations and content you’re sharing on a regular basis. You’ll begin to notice that as you interact with your current donor and volunteer base, new names will begin to pop up that you don’t recognize. This is good! This means the quality of your interactions, the information you’re sharing, and your content is attracting new supporters! That is the whole point of your organization, right? To spread awareness and get people involved? Social media is perfect for that exact goal.

  1. Discover a New Target Audience

According to PEW Research,  the most popular social media platform for someone over the age of 50 is YouTube. That’s likely a surprising statistic. Depending on what platforms you’re utilizing, you might discover a new audience that resonates with your cause that you might not have known before. To learn about the demographic makeup of your current social media following, you can use dive into the analytics section of each platform.

As we discussed previously, it’s important to measure your success and utilizing analytics is the best way to do that. You’ll see tried and true data based on your profiles detailing the location of your users, the time periods in which they’re active, their gender, and more. Each platform is slightly different in the insights they provide so it’s important to build a campaign that includes multiple platforms so you can learn as much as possible about your new audience.

  1. Control the Conversation

When spreading awareness for an organization, sometimes it can be difficult to instill the correct information and statistics behind your campaign. As you know, the general population doesn’t have a great memory and may misremember important things like your statement of faith, the area you serve, or even worse… your name! Social media for Non-Profits allows you to be intentional when it comes to sharing content and information.

  1. Create a Game Plan

Before you go all in sharing all of your earth-shattering statistics, try to come up with 3 to 5 key points about your organization. Being a leader of a non-profit organization, you know how important it is to have a mission. Your goals should be clear and concise, preferably in a bullet point list. This will help reign in your passion and really hammer in the important things you want people to remember when they talk about you to their friends!

Once you’ve determined your key points and goals, you will need to decide how you’re going to track your success and growth. Goals are great, but results are even better. As your organization grows, you want to be able to prove that your social media efforts have a part in that growth. Some examples of metrics to track are engagement rate (the number of people who “like”, “comment”, or “share” your content versus your total number of followers), reach, and clicks to a specific page on your website.

  1. Partner With Other Businesses

If you’re struggling with networking in your area, or expanding your professional network, we’ve got good news for you! Pretty much everyone and their mom (or maybe grand mom at this point) are using social media in one way or another; this includes businesses. When you host an event or secure a well-known business as a sponsor, shout it from the rooftops (well, laptop). Business owners are always looking for how to one-up their competition and when they see their competitor is supporting a local non-profit (like you), they’ll be looking to take it up a notch.  

PRO TIP: After each event, it’s important to “tag” the business that sponsored the event or supported you in a social media post. This will result in your post being visible to the people who support said business. This gives you an opportunity to attract potential donors and volunteers from those who are loyal to that business.

  1. Run a Facebook Causes Campaign

Since its launch in 2006, Facebook Causes has gained 30 million members, created 150,000 campaigns, and raised more than 4 million dollars.  As Facebook has expanded, they’ve begun to realize how important social media is for non-profit organizations like yours. Facebook Causes is an application that allows you to organize a community around fundraising. It’s a platform that supports discussion boards, sharing of content, and more. The best part about this tool is it is entirely under your control. You can either start your own campaign specific to your organization or you can focus on a larger cause at hand and partner with an organization larger than yours, who is fighting a similar fight.

Social media is, and likely always will be free to use. It’s completely free to set up an account and beyond running ads, it’s completely free to use as well. When running a non-profit organization, there is never enough money to support all of the amazing things you want to do. Social media  for Non-Profits is a free tool that can help you raise awareness, secure potential donors, and raise money. It’s likely you won’t find a free tool that can meet each of those requirements anywhere else.

While social media for Non-Profits is free, it takes time. Just like in any other business, your time is money and chances are you’re busy fighting the good fight so you don’t have the time or resources to effectively manage a social media for Non-Profits campaign for your organization. That’s okay! That’s where we come in. Our staff is passionate about supporting non-profit organizations because we love working with people who get as fired up about what they love as we do. We can help you develop a campaign strategy, establish branding, build an execution plan, and execute it while you continue to change to the world.

Call 321-255-0900 or email us at info@theadleaf.com to get started today.

Which One Is Better For Businesses? SEO vs PPC in Melbourne FL

ppc in melbourne fl

So you have built your website for your customers to purchase your goods and services. We applaud you for making this first step. However, the next and most important step you should be asking yourself is how are you going to market your business online. Should you use SEO (Search Engine Optimization) or PPC (Pay Per Click) Management (e.g.Google Ads and Bing Ads)? If you’re in the proper mindset of which traffic source you should to invest your time and money, keep reading. In this article, we’ll list the pros and cons of SEO and PPC in Melbourne FL and which traffic strategy would be the perfect fit for your business.

Pros and Cons of SEO

SEO, or Search Engine Optimization, is a technique that allows your website to be ranked high on the first page when somebody types in a keyword or keyword phrases in the search engines. Google, Bing, and DuckDuckGo are perfect examples. When it comes to implementing SEO strategies to a website, it usually takes quite a bit of time for the search engines to crawl, index and rank your web pages and content high.  The key of SEO is “Link Building”, which is a technique to create high-quality links from as many websites as possible, internally and externally.   Google loves links from high quality and trustworthy sites and because of this, you or an SEO Specialist need to constantly put continuous effort to find and build links for your websites.

Although the SEO process is extremely time-consuming, in the end, such efforts will be very rewarding because the traffic you will gain from SEO will be free.  Also, studies show that people have more trust when they are searching for keywords and phrases instead of clicking on ads, which brings to us to…

Pros and Cons of PPC

As explained previously, while an SEO strategy will take some efforts in order to get a remarkable result for your website, PPC offers an immediate response compared to SEO.  Here is how PPC works. You agree to pay Google a certain amount in order to have your ads posted when people are searching for a keyword or phrase that are related to your business.  However, PPC can be tricky because you need to have your landing page, keywords, and ads optimized and matched together perfectly in order to get a high “quality score”.  If you get a high quality score from your landing page, ads, and keywords, this means you will get a lower cost per click plus a  high ad position.  Because a search engine like Google does not expose their ranking algorithm to the public, testing and optimizing your keywords, ads and landing page on a consistent basis is a must.  In other words, you will spend some money but that money may not get any real returns until your ads are properly tested.

So Which One Is Best For Your Business? SEO or PPC

Rather than choose either SEO or PPC, do you think you can go for both? Actually, using both SEO and PPC can leverage the power of those techniques.  When you try to rank high with a keyword, you can test the result with PPC first and see if it will give you the desired outcome from your budget.  If the result turns out well in your favor and you see some potential, we recommend to not hesitate to perform SEO for that keyword on your website.  By doing this you will not waste your effort of optimizing your website with a particular keyword that does not convert visitors to customers. However, if you do not have a substantial budget and your industry is highly competitive, PPC should not be part of your traffic strategy and instead you should go for SEO.

Conclusion

Now that you know the pros and cons of SEO and PPC, it is important for you to know which strategy is best for your business and if you have the marketing budget to sustain both. For more information about the benefits of SEO and PPC  in Melbourne FL and anywhere else, contact us today at info@theadleaf.com or give us a call at 321-255-0900.