7 Ways to Use Social Media for Non-Profits

Social Media for Non-Profits

We all know that running a non-profit organization is exhausting and difficult, but you love it, right? You are working hard to solve a problem and make the world a better place. After all of your hard work, it can be defeating to introduce yourself and your organization and receive the response of, “Who are you? I’ve never heard of you before!” In addition to fighting the uphill battle of making a difference, you have to work even harder to spread awareness about your organization and why someone should support it. We’ve put together a guide to how your organization can utilize Social Media for Non-Profits to support your agenda.

  1. Connect With Your Current Donor Base (And Recruit More)

As your organization grows, it’s important to remember those who have supported you since the beginning. You can use social media for Non-Profits to connect with your current donor base, getting them involved in conversations and content you’re sharing on a regular basis. You’ll begin to notice that as you interact with your current donor and volunteer base, new names will begin to pop up that you don’t recognize. This is good! This means the quality of your interactions, the information you’re sharing, and your content is attracting new supporters! That is the whole point of your organization, right? To spread awareness and get people involved? Social media is perfect for that exact goal.

  1. Discover a New Target Audience

According to PEW Research,  the most popular social media platform for someone over the age of 50 is YouTube. That’s likely a surprising statistic. Depending on what platforms you’re utilizing, you might discover a new audience that resonates with your cause that you might not have known before. To learn about the demographic makeup of your current social media following, you can use dive into the analytics section of each platform.

As we discussed previously, it’s important to measure your success and utilizing analytics is the best way to do that. You’ll see tried and true data based on your profiles detailing the location of your users, the time periods in which they’re active, their gender, and more. Each platform is slightly different in the insights they provide so it’s important to build a campaign that includes multiple platforms so you can learn as much as possible about your new audience.

  1. Control the Conversation

When spreading awareness for an organization, sometimes it can be difficult to instill the correct information and statistics behind your campaign. As you know, the general population doesn’t have a great memory and may misremember important things like your statement of faith, the area you serve, or even worse… your name! Social media for Non-Profits allows you to be intentional when it comes to sharing content and information.

  1. Create a Game Plan

Before you go all in sharing all of your earth-shattering statistics, try to come up with 3 to 5 key points about your organization. Being a leader of a non-profit organization, you know how important it is to have a mission. Your goals should be clear and concise, preferably in a bullet point list. This will help reign in your passion and really hammer in the important things you want people to remember when they talk about you to their friends!

Once you’ve determined your key points and goals, you will need to decide how you’re going to track your success and growth. Goals are great, but results are even better. As your organization grows, you want to be able to prove that your social media efforts have a part in that growth. Some examples of metrics to track are engagement rate (the number of people who “like”, “comment”, or “share” your content versus your total number of followers), reach, and clicks to a specific page on your website.

  1. Partner With Other Businesses

If you’re struggling with networking in your area, or expanding your professional network, we’ve got good news for you! Pretty much everyone and their mom (or maybe grand mom at this point) are using social media in one way or another; this includes businesses. When you host an event or secure a well-known business as a sponsor, shout it from the rooftops (well, laptop). Business owners are always looking for how to one-up their competition and when they see their competitor is supporting a local non-profit (like you), they’ll be looking to take it up a notch.  

PRO TIP: After each event, it’s important to “tag” the business that sponsored the event or supported you in a social media post. This will result in your post being visible to the people who support said business. This gives you an opportunity to attract potential donors and volunteers from those who are loyal to that business.

  1. Run a Facebook Causes Campaign

Since its launch in 2006, Facebook Causes has gained 30 million members, created 150,000 campaigns, and raised more than 4 million dollars.  As Facebook has expanded, they’ve begun to realize how important social media is for non-profit organizations like yours. Facebook Causes is an application that allows you to organize a community around fundraising. It’s a platform that supports discussion boards, sharing of content, and more. The best part about this tool is it is entirely under your control. You can either start your own campaign specific to your organization or you can focus on a larger cause at hand and partner with an organization larger than yours, who is fighting a similar fight.

Social media is, and likely always will be free to use. It’s completely free to set up an account and beyond running ads, it’s completely free to use as well. When running a non-profit organization, there is never enough money to support all of the amazing things you want to do. Social media  for Non-Profits is a free tool that can help you raise awareness, secure potential donors, and raise money. It’s likely you won’t find a free tool that can meet each of those requirements anywhere else.

While social media for Non-Profits is free, it takes time. Just like in any other business, your time is money and chances are you’re busy fighting the good fight so you don’t have the time or resources to effectively manage a social media for Non-Profits campaign for your organization. That’s okay! That’s where we come in. Our staff is passionate about supporting non-profit organizations because we love working with people who get as fired up about what they love as we do. We can help you develop a campaign strategy, establish branding, build an execution plan, and execute it while you continue to change to the world.

Call 321-255-0900 or email us at info@theadleaf.com to get started today.

Which One Is Better For Businesses? SEO vs PPC in Melbourne FL

ppc in melbourne fl

So you have built your website for your customers to purchase your goods and services. We applaud you for making this first step. However, the next and most important step you should be asking yourself is how are you going to market your business online. Should you use SEO (Search Engine Optimization) or PPC (Pay Per Click) Management (e.g.Google Ads and Bing Ads)? If you’re in the proper mindset of which traffic source you should to invest your time and money, keep reading. In this article, we’ll list the pros and cons of SEO and PPC in Melbourne FL and which traffic strategy would be the perfect fit for your business.

Pros and Cons of SEO

SEO, or Search Engine Optimization, is a technique that allows your website to be ranked high on the first page when somebody types in a keyword or keyword phrases in the search engines. Google, Bing, and DuckDuckGo are perfect examples. When it comes to implementing SEO strategies to a website, it usually takes quite a bit of time for the search engines to crawl, index and rank your web pages and content high.  The key of SEO is “Link Building”, which is a technique to create high-quality links from as many websites as possible, internally and externally.   Google loves links from high quality and trustworthy sites and because of this, you or an SEO Specialist need to constantly put continuous effort to find and build links for your websites.

Although the SEO process is extremely time-consuming, in the end, such efforts will be very rewarding because the traffic you will gain from SEO will be free.  Also, studies show that people have more trust when they are searching for keywords and phrases instead of clicking on ads, which brings to us to…

Pros and Cons of PPC

As explained previously, while an SEO strategy will take some efforts in order to get a remarkable result for your website, PPC offers an immediate response compared to SEO.  Here is how PPC works. You agree to pay Google a certain amount in order to have your ads posted when people are searching for a keyword or phrase that are related to your business.  However, PPC can be tricky because you need to have your landing page, keywords, and ads optimized and matched together perfectly in order to get a high “quality score”.  If you get a high quality score from your landing page, ads, and keywords, this means you will get a lower cost per click plus a  high ad position.  Because a search engine like Google does not expose their ranking algorithm to the public, testing and optimizing your keywords, ads and landing page on a consistent basis is a must.  In other words, you will spend some money but that money may not get any real returns until your ads are properly tested.

So Which One Is Best For Your Business? SEO or PPC

Rather than choose either SEO or PPC, do you think you can go for both? Actually, using both SEO and PPC can leverage the power of those techniques.  When you try to rank high with a keyword, you can test the result with PPC first and see if it will give you the desired outcome from your budget.  If the result turns out well in your favor and you see some potential, we recommend to not hesitate to perform SEO for that keyword on your website.  By doing this you will not waste your effort of optimizing your website with a particular keyword that does not convert visitors to customers. However, if you do not have a substantial budget and your industry is highly competitive, PPC should not be part of your traffic strategy and instead you should go for SEO.

Conclusion

Now that you know the pros and cons of SEO and PPC, it is important for you to know which strategy is best for your business and if you have the marketing budget to sustain both. For more information about the benefits of SEO and PPC  in Melbourne FL and anywhere else, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

 

3 Ways That Redirects Are Hurting SEO Efforts

SEO in Melbourne FL

Every SEO specialist knows 301 redirects are necessary from time to time. But are they affecting your other search engine optimization efforts?. 301 redirects could be slowing down page load time or possibly sending search engine crawlers on a windy road to nowhere. 301 redirects can be important for certain cases like you renamed a page on your website so you need to redirect all the old links to the new one? Or maybe you put your blog into a subdirectory? While redirects are helpful, all redirects carry a degree of risk for SEO, not just 301 redirects. Any type of 300 redirect even canonical redirects carry a certain amount of risk. At The AD Leaf, we are specialists in finding out why your website isn’t ranking as well as it should be which helps your SEO in Melbourne FL. Here are three ways that redirects could be hurting your SEO efforts.

Redirect Chains

A redirect chain is a series of redirects that go from one URL to another, forcing people and search engines to wait until there are no more redirects to step through. It’s also important to acknowledge how this would drastically increase page load time and decrease the quality of your site to search engines. A single redirect already has an impact on your websites load time. Now add to that the fact that some redirects may be going through multiple redirects just to call one URL. It’s common for 301 redirects to stack up over time if your dev team isn’t properly communicating with each other. Maybe you created one to fix a spelling mistake in a URL slug, then your co-worker created one because the changed the slug completely, and then a few months later another one gets added because the blog section was switched to a subdirectory like www.yoursite.com/blog. Wow, that’s 3 redirects which is 2 more than what’s necessary.

Unnecessary Redirects

Websites tend to collect 301 redirects over the years, and no one really thinks too about cleaning them up because “it’s not hurting anything”. Well, that’s where you’re wrong, when your .htaccess file starts to grow because of redirects, your load time suffers significantly. Each time a URL is called by a web browser or search engine crawl bot, every single one of those redirects is checked to see if it matches the requested URL and if it needs to be redirected somewhere else. The absolutely kills your load time and tremendously hurts your SEO rankings.

Redirect Loops

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. What this does is causes an infinite loop of URLs redirecting to each other continuously until your web browser eventually gives up and errors out. The same thing goes for search engine bots that crawl your website, they will eventually give up and stop crawling your website which decreases your domain authority and severely hurts your SEO rankings.

Redirects can be helpful but can be extremely dangerous when it comes all that hard work you put into your SEO efforts. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking and correcting all those harmful 301, or even the dreaded 302, redirects. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Just Having a Website Isn’t Enough Anymore – Web Design in Melbourne FL

Website Design In Melbourne FL

As a small business owner, you’re most likely aware at this point that you need a website to succeed and build your business. If you aren’t aware of this, then I have a tip for you. You need a website to succeed in 2019. Every type of business has competition and with the way technology is going, most and more websites are popping up every day which is making it harder for your website to stand out. Consumer behavior adapts to the current technology and that is what’s shaping how we advertise our businesses. A perfect example of this is the Yellow Pages. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was necessary for people to find their business. Advertising in the Yellow Pages was the standard operating procedure for most businesses. It made perfect sense since the majority of households used the directory on a daily basis. Then came the world wide web and a new disruption to the commercial status. As more and more consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory and now it’s close to impossible to find a copy of The Yellow Book. Not staying updated with the current can ruin a business and the same goes for the functionality and website design.

Small businesses can’t expect that just having a website will give them a competitive edge. Now, small business websites need to accomplish more than just being a placeholder. They need to provide value to customers. If you’re looking to up your website game, here’s 5 things successful small business websites need to do to rise above the competition.

Mobile Responsiveness

Responsive web design has been an essential part of website design for several years. Responsive web design will make your website mobile-friendly by improving how it looks on devices with both large and small screens and will increase the time visitors spend viewing your website. We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Regularly Updated Content

One of the biggest game changers in recent years is the increasing importance of quality and relevant website content. Search engines like Google and Bing have become content hungry machines and are looking for long quality content. Fresh and new content will help you show up on the radar of search engines a lot faster than other methods, and keeping a regular blog is one way of increasing your authority in your industry. Increasing your ranking in search engines is extremely important because that helps people find your website before your competitor.

High-Quality Images

Useful, high-quality images will attract more visitors to your site by increasing your site’s SEO value and decreasing your website’s bounce rate. But did you know that your site’s increased user engagement can also result in longer visit times for users, allowing you more time to sell your product through both the content and the images? To better help improve lead conversion, you’ll want users to hang out on your website as long as possible. Your images help to tell the story of your business and explain the services your business offers by providing easy to understand information that pleasant to look at.

Social Media Integration

Small businesses can gain a lot and really improve their web presence by integrating with social media. Not only do social media sites like Facebook, Twitter, and Instagram serve as general hangouts, they also provide your business with opportunities to spread its message and connect with your targeted audience. Now when most people think about social media integration they think about share buttons on blog posts. That is an important part but it doesn’t just have to be blog posts that can get shared. Other options are integrating your social media feed to your home page, adding those share buttons to other pages like your services or products, and adding follow and like buttons to the footer of your website. Ultimately, social media integration in website design is about getting customers involved in your content.

Eye-Catching Design

Choosing the appropriate color combinations and layout for your website are the most important aspects when it comes to your website. Choosing the correct colors and layout has the ability to generate a positive impact on potential customers and as a result, make the visitor stay longer. Like we discussed before, getting your website visitors to stay longer increases your chances of converting visitors into customers. Creating a website visually appealing is one of the most important things for your website because if your website is ugly or uses conflicting colors, it will deter visitors and potentially send those potential leads to your competitor.

Now that you know why just having a website isn’t enough for your business, let the AD Leaf Marketing Firm help your company get on track by redesigning your website! We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of website design in Melbourne FL and anywhere else, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Voice Search SEO For Local Businesses and Why It’s Important

Voice Search SEO

It is 2019 and right at this very moment, almost everyone has access to a smartphone.

In reality, this is great news for businesses because they can now target a wide scope of people of all ages and demographics who would be interested in their goods and services.

According to Blue Corona, 55% of the teens use voice search on a regular basis and 56% of adults actually enjoy using voice-based search (which essentially makes them feel tech-savvy).

Because of Artificial Intelligence and Machine Learning becoming more sophisticated, voice search queries can be certainly helpful when others are multitasking, on the go or driving on the highway.

In the future, voice-based searches will become very popular and local businesses will need to find a way to have their websites to implement it for SEO.

So the question is why voice search SEO is important for local businesses? Let us give you a few more reasons.

Voice Search SEO Can Boost A Local Business’ Prominence

Like we mentioned earlier, businesses will need to have voice search implemented for the search engines as part of their SEO strategy.

Besides being used for discovery and informational queries, others would like to know if the businesses they are looking for is relevant.

Of course, this is where up-to-date SEO techniques will come into play.

Also, you want to make sure current and past customers are giving you positive reviews.

Here’s why.

For example, if someone does a voice search for a particular service and your business has an average of 3 stars out of 5, there is a good chance your business will not pop up on the first page.

So having a tremendous online reputation, positive reviews and an excellent SEO strategy is a must if people are going to use voice search.

It Can Help With A Local Business Website Structure & Content Marketing

When a business has a website and is looking to build a content marketing strategy for voice search SEO, they should imagine being in the customer’s position on what questions they may ask.

In marketing, we follow a customer journey cycle which consists of these terms:

  • Awareness
  • Interest
  • Evaluation
  • Purchase
  • Customer Support
  • Loyalty

You can read this article from For Entrepreneurs for better clarification about the cycle.

Essentially, you want to write amazing content that can help your customers come to buying decision.

If they are using voice search SEO, you need to be that business that can answer all of their questions and objections as to why they need your products and services.

Combined with high-quality content and voice search optimization, this can help you as a local business be found on the first page of Google.

Conclusion

As digital and SEO marketing professionals, we keep close taps in the industry to help future-proof our client’s website and we see that voice-based queries will become second nature.

We hope we’ve informed you why voice search SEO for local businesses will be important as the years go by.

For more information about the benefits of SEO techniques for your business, please contact us today at info@theadleaf.com or give us a call at 321-255-0900.

 

 

Why Content Matters for SEO

SEO in Melbourne FL

Any discussion about search engine optimization will bring up the topic of page content and how important it is for SEO. Page content is a huge component for increasing your SEO rankings. The internet is just a vast library of information that search engines like Google and Bing need to index and catalog so they can display the information you need when you need it. Search engines are always craving new and fresh content. These search engines have an extremely difficult job because with all this information, they need to work harder to filter out irrelevant or inferior content. If they don’t do this then they lose trust from their users.

In the beginning for search engines, a website’s content didn’t really matter. Keyword stuffing your page and submitting your site to global link directories was all you needed to get your site to rank for your target keywords. Search engines today see this tactic as spam and will penalize your rankings for it as an attempt at keeping these spam tactics out of their index. One of the biggest game changers in recent years is the increasing importance of quality and relevant website content. Search engines like Google and Bing have become content hungry machines and are looking for long quality content.

 

Quality AND Quantity

If your page content is well-written, informative, and optimised with key words and phrases seamlessly blended into the content, you’re taking the proper steps to improving your SEO. The other factor for page content is quantity. SEO is an ongoing process, and your website isn’t any different. Fresh and new content will help you show up on the radar of search engines a lot faster than other methods, and keeping a regular blog is one way of increasing your authority in your industry. You need to produce regular, shareable content to support your other pages and keyword phrases and keep visitors coming back. You need to do this with the aim of increasing traffic to your website and turning visitors into conversions.

 

Share It

It seems like everyone from your grandmother to your neighbors dog is on social media now, and businesses aren’t any different. They are learning how to tap into this fantastic opportunity that can potentially reap huge rewards. Quality website content has a much higher chance of being shared and reaching a larger audience than irrelevant or spam filled content. Providing your visitors with quality content will help increase your page authority to search engines. Also by doing this you are also increasing the chances that visitors will share your website on social media, or link back to your page on their own blog post. Old methods of link building included submitting your website URL to dedicated link directories for the purposes of search rankings. This method is not only deprecated, but it can lead to your website being heavily penalized by Google. These days, search algorithms favor natural link building which can be achieved by sharing quality content on social media sites.

Since page content become such a crucial factor in search rankings, writing fresh page content is a must and understanding how important it is will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.