How Video Has Transformed Digital Marketing in 2020

 

 

Video has become a key part of social media, and it’s not difficult to see why. As social media grows and becomes more popular, the need for standing out on these platforms as a business has increased. This has led to an increase in video marketing as we know it now. Videos are unique in that they are able to engage audiences with new and refreshing content which is something most regular posts don’t do. In 2020, video exploded on social media, with platforms like YouTube seeing a 99% increase in branded video content and Facebook seeing a 258% increase just between 2016 and 2017, and these numbers are only increasing. Twitter has even shown that a video is six times more likely to be retweeted than a photo post. The power of video in digital marketing is rising, and with that comes the need for quality video content to be able to market to the public. 

Video content has become a megatrend in 2020, and as a business that is trying to navigate the online and social media world, it’s important to harness this niche in digital marketing. Video marketing is not difficult to do, but it’s important that it is done well. Even when it comes to a business that you wouldn’t think people would follow it’s still important to have. The more a business stays involved with what’s trending on social media, the more people your social media will reach.  Every company has their niche, it just takes a little creativity. A printing company may want to consider showing their customers videos of the printing process. A clothing company may want to display their clothes on a model to record. At the end of the day, it all comes down to how a company presents its product to their audience. The more interesting the better! Take a look at what’s trending on the internet, and see if any of those things match up with something that could fit your business or keep it simple with an informative branding post. Just make sure the objective is clear to your audience.

Finding out what works in digital marketing is a numbers game, not a guessing game so it’s important to know the stats, and to see how video marketing operates on different platforms. Seeing the direction social media companies are headed is also usually a big indicator of what is trending in the digital world. Facebook, Instagram, Twitter, and Snapchat have all seen significant growth in video entertainment and engagement on their platforms, and in 2020, the app TikTok, which was primarily used by teenagers, exploded as one of the most popular apps of the year for all age groups. It’s important to remember minor statistics when it comes to video marketing as well. For example, 85% of viewers watch a video with the volume off so when it comes to sound effects, try not to spend too much time on sound effects and music. Creating a video playlist is another great way to keep your audience engaged because it allows them to go from video to video. Pinning a video to the top of the page will increase your views and engagement while informing the public of what your business does. You’ll also want to give your video a call to action at the end to make sure your audience takes action. 

 

Facebook alone has about 100 million hours of video viewed every day. Out of the 79% of marketers who have published videos on Facebook, 85% of them said it was a success. Because Facebook is mostly used for entertainment, marketers should try to stick to entertaining content or emotionally appealing content if you really want to engage your audience. When making video content for Facebook you want to experiment with a wide variety of topics and creative strategies that work for your brand. 

On Youtube, over one billion hours of video are watched every day. YouTube is the second largest search engine following just behind Google. Out of 85% of marketers who created video content on YouTube, 83% said it effective. When creating video marketing for YouTube, be sure to release content on a regular schedule to keep your audience coming back, and make sure your videos are shareable. 

Instagram is considered to be the top social media platform for engagement. Marketers have noticed that although Instagram is a little smaller in audience numbers compared to Facebook and YouTube, the return on investment is high when it comes to getting clients to engage with content. That goes for videos as well with 65% of marketers saying they plan to use the platform in their video strategy in 2020. It is recommended that marketers create video content that is interesting to the user in order to get more attention from viewers. Reduce your wording in these videos, and try to maintain a variety of content with a simple focus since these videos are often shorter. 

With video Tweets being six times more likely to be retweeted than regular photo posts, learning how to video market on Twitter can’t be left out of the bunch. Videos on Twitter tend to be shorter too so it’s best to get straight to the point. Twitter is a more open network than other platforms. Even if you don’t follow a person, most of the time, you can still see the content they post. This is why it’s necessary to keep your topics on-trend. Twitter even has a “What’s Trending” section so you can see what’s popular on the platform for yourself, but be wary because trends on Twitter change quickly. 

Because social media is meant to be a worldwide experience, it’s important for marketers and businesses to engage with what consumers are doing. If we are asking for consumer engagement, it’s only right that we give that back by participating in what consumers want to see. With video marketing, companies are able to provide their audience with entertaining or informative information while also gaining engagement and notoriety from consumers. Even if you don’t know a lot about social media or technology, and even if you think you don’t have the time, there are still other ways to reach your audience on social networks. If you want to better grow your social media and engage your customers in your business, call The Ad Leaf Marketing Firm, the social media experts. Call (321) 255-0900 for your consultation today!

Positively Dealing With Negative Comments On Social Media

You’ve worked hard to build your brand. From the early days of starting your own company all the way to the present, there has been a lot of effort and hard work that has gone into making your company what it is today. When we receive positive feedback on your company’s social media posts it feels like all the hard work has paid off and we feel accomplished for making our customers satisfied. However, it is not always all positive comments and we are unfortunately bound to have a few negative comments and reviews on social media here and there. While some of these can be as small as a less than stellar review, some can be downright nasty and really harm your brand’s image and reputation. These negative comments and reviews can also discourage you and make you frustrated as a business owner. While getting these negative comments can feel like the end of the world, there are a few things you can do to make the best of this situation and reduce the damage done. By utilizing best public relations practices with your response you can make the best approach to this situation for your business.

One of the worst things that you can do with a negative comment is to leave it be and completely ignore it. By doing this it will allow other customers to see that you have a negative comment/review and have done nothing to address it. This may make the customer perceive that you do not care about your customers which can be detrimental to your company or brand. All comments regardless of positivity or negativity should be addressed for the best public relations practices as well as for your brand’s reputation and image. Replying to every comment also shows that you are willing to take the time and talk to customers about their experience and that you care about how their experience was. No matter how negative the review is, addressing the situation and offering an apology or a solution to the problem will show that you have made the effort to correct a mistake.

Oftentimes we are more likely to leave a negative review instead of a positive review. This is because we expect good service at all times and often don’t express gratitude or appreciation with good service because we are used to it. However, when we receive bad service we feel emotions such as anger and frustration which leads us to express these emotions as we feel we have been wronged and don’t want other people to have an experience similar to ours. With this being said negative reviews are inevitable because we can’t always offer a perfect experience for all customers. Customers also have a different idea of good customer service depending on the person. While some people may view a mistake as a simple human error and be very forgiving, some customers will consider this an insult and be very upset with your company. How you address these negative reviews is oftentimes how your customers will view and speak about your brand.

While there are many wrong ways to address negative reviews, there are a few correct ways to do this properly. The first is to remove any negative emotions such as anger or frustration before replying. Using negative emotions to combat a negative comment will only worsen the situation and can make your company look unempathetic and unprofessional when dealing with customers. When replying make sure that your reply is sincere. Offer an apology while stating your company’s values and offer a way to fix this problem the customer experienced and offer a solution to make up for this bad experience. However, don’t offer any promises that you can’t keep or afford. For example, if someone left a bad review at a clothing store that you own because the product was ripped or of low quality, you don’t want to offer them free clothing items for a year. This will not only be costly but will encourage more bad reviews so that customers can take advantage of your free clothing offer. Instead, offer a solution that works for both you and the customer. The best way to do this is by asking them to call or email you to tell you why they had a bad experience. That way you can hear the whole story as well as find the best solution to hopefully turn a negative experience into a positive one. This also takes the negative experience out of the open and limits the exposure it has on social media which can help your company’s image and customer service.

With your business, you want to highlight and spotlight your positive reviews while addressing your negative reviews by using a personal approach to fix them to show the customer that you care and want them to have a positive experience with your company. If you need help in managing your reputation or repairing it on social media, give us a call at 321-255-0900 or email us at info@theadleaf.com to schedule your reputation management consultation. 

Why Your Business Needs a Content Calendar

When you are a small business owner, making sure that you plan out your website or social media content ahead of time is crucial. However, what is arguably even more crucial than this is making sure you are posting these pieces of content at the right times. That is why creating a content calendar should be a priority for your content and social media marketing. 

Thankfully, we are here to make this process just a little bit more simplified. Here is the ultimate quick-start guide to creating the right content calendar for you and your business.

What Exactly is a Content Calendar?

You might already be slightly familiar with the concept of a content calendar, just under a different name: an editorial calendar. It is a calendar that lays out all of your upcoming content over the next week or month, depending on the layout of the calendar. Any type of content that you and your business are planning to post or promote can go on this calendar. This will help you stay on track and be looking ahead to any upcoming holidays, ensuring you have plenty of time to plan out specific promotions or events. 

Benefits of a Content Calendar 

Creating a content calendar for your website or social media content can lift a lot of weight off of your shoulders. This is because you will be able to see all of your planned content in one space, organizing both your workspace and your hard-drive at the same time. Another benefit is that content calendars are able to be readjusted to more easily accommodate your target audience’s attention and online presence; after all, your content will only be able to succeed if your audience is able to actually see it.

You are also able to post more consistently with a content calendar. This is because you can customize your calendar to make sure you are hitting the best days and times for audience engagement. Not only that, but you are also able to plan more efficiently for holidays and special events. For example, you can plan your Fourth of July celebration post or commemoration of a relevant national day for your business well ahead of time.

How The AD Leaf Can Help

Our Content Marketing and Social Media Marketing programs can help you create the best content calendar for your business. We will analyze your customers’ and audiences’ behaviors to best determine what, when, and where to post. From there, we can create the perfect content for your business. Give us a call at 321-255-0900 for more information on how The AD Leaf can help you create an amazing content calendar.

Sports in the Time of COVID

Covid-19 has no doubt forced changes in nearly all industries but few have been more obvious than professional sports. It’s no secret that some sports teams are more popular than others but at the end of the day, at least their corresponding social media accounts have always had games and team news to post about. With suspended and, in some cases, canceled seasons, all teams have been forced to get a little creative with how they interact with their fan bases and keep people interested in their teams. Let’s take a deeper look at a few examples of how the industry has adapted. 

One yearly event that always makes waves is the NFL Draft, which while always televised, is also always an in-person event. This year, cameras were in hundreds of living rooms across the country, ready and waiting to capture the exuberant reactions of the fresh draft picks when their name was called. Social media saw a huge boom in direct relation to the draft, with teams like the Bengals seeing a 412% increase in their social media engagement. To put that number into a bit perspective, the Bucs only saw a little over a 300% increase in their engagement when they announced the signing of former Patriots legend Tom Brady.

Many leagues have also made prior seasons available to view for free and have been hosting e-watch parties of classic games on social media. With normally pricey things like NBA League Pass and NFL Game Pass available for free, social profiles were able to target people’s nostalgia for classic wins to keep people entertained and engaged. Similarly, with more free time on their hands than they’re quite used to, many big-name athletes have been hosting Q&As and live streams on both their personal profiles and team ones, which has been an added bit of fun for socially inclined fans. This time off has also seen the e-reunions of several championship-winning teams. They’re not as good as a new game, but these added interactions have certainly made the loss of sports a bit easier for hardcore fans. 

Shutdowns have also seen teams leaning into their humorous side with a ton of memes and heavy usage of Twitter’s poll feature. Often redundant questions, these polls are a fun way to get fans talking to each other and with the team itself. One example of that is this poll the Rays recently ran. There’s no higher compliment for a pitch than to be described as filthy or any synonym thereof, so they ran with that idea to amusing results.

 

While some leagues in the States are, for better or worse, looking to start back up soon, some leagues around the world have already gotten up and running, including the English Premier League (go Liverpool!) and Korean Baseball Organization. Instead of awkward silence in between broadcaster commentary, they’ve chosen to play crowd noise for home viewers, making it nearly just like how it would normally be to watch on the couch. Aside from empty seats in the background of in-game pictures and footage, a scroll through the Twitter of an EPL club page seems just like any other season!

 

Sports have always been a unifier, even if it’s bonding over hatred of each other’s teams with some trash talk– something I’m quite good for– and there are few things better than enjoying some stadium food while being surrounded by like-minded fans, so when faced with a reality where that wasn’t available, technology and social media have really come in clutch. If you’re interested in having The AD Leaf manage your social media, feel free to give us a call at 321-255-0900 or email us at info@theadleaf.com. Let us hit your social media out of the park! 

The Positive Power of Social Media

It’s no secret that there is a lot of negativity in the world right now. Many individuals have taken to social media to post their feelings, reactions, emotions, and to seek support from others. On Tuesday, June 2nd, 2020, much of the world participated in a social media campaign given the name #BlackOutTuesday. Amongst those hundreds of millions were businesses, from huge corporations to small locally owned businesses.

It’s important as a company to keep your social media campaign positive. This does not mean turning your back on what you believe in but ensuring that your content will not be viewed in any negative light. Staying positive and looking towards a better future is especially important to your audience. Brands that are viewed in a negative light will not succeed in their social media campaign. When Chase Bank insinuated that some of their customers have low balances due to their bad spending habits, the backlash was quick and clear. With more than 43.8 billion people on social media that is a huge hit to your company if you lose your social media following and good presence.

Staying neutral doesn’t mean turning a blind eye or lacking compassion amidst current events. Posting positive content occasionally can be a relief from the negativity we see on our feed. The Women’s Center of Brevard does a great job of doing this on social media. Occasionally they will feature activities for the family, uplifting-quotes, appreciation posts for sponsors and staff, and encouraging content. The goal is to get the audience to stop scrolling as a result of your positivity.

It’s hard not to let personal viewpoints and emotions spill over into how you present your company brand, but it’s important to remember that not every customer or client thinks exactly as you do. With a lot of negative situations going on, here are some tips on staying positive on social media.

  1.     Post Positively

This may seem obvious but think about how your posted content will impact society and your audience. Share appreciation posts, testimonials, and uplifting quotes. What you are posting should be inspiring and encouraging. Your goal should be to unite your audience in a positive way. A member of the audience is a potential customer. If the audience perceives your feed negatively, they are less likely to purchase from you.

  1.     Keep Judgment and Intimidation Off Social Media

Your opinion can be misperceived and taken as judgment. The old saying “keep your opinions to yourself,” applies to your social media campaign. What you believe may not be what everyone else believes. Compete with rivals in your industry but do not intimidate them. It is okay to compete with others in your industry but do not be hateful, rude, or derogatory in your competitive nature. Challenge your competitors in a clean way that can never be taken as slander or cruelty. Samsung is a great company that exemplifies poking fun at the competition without being cruel. Their commercial mocking Apple’s fanbase that waits in lines for hours for a new product launch is a great example of giving a company their props while comparing their quality and innovation. The opinion of a business owner can be different from that of their customer base. Therefore, keeping opinions on the inside can prevent the loss of an existing customer or future customer.

  1.     Do Showcase, Do Not Show Off

Yes, businesses should be showcasing their new items or services and achievements. However, it is discouraged to show off. The two things might seem like they are one and the same, but they are not. Showing off is perceived as flashy and looking for kudos for doing something good. Your business might have made the most money it has in years but that is not something you should be posting on social media. While your business might be excelling in all aspects your neighboring businesses might also be struggling. However, if your business wins “Salon of the Year” that is something you should be showcasing. That is a great accomplishment that your community awarded you and is a result of their support and your efforts to go above and beyond. Back in 2013, the airline company, WestJet, released a viral video that encouraged its customers to perform random acts of kindness, which has now coined the term “mini-miracles.” WestJet has kept the tradition of showing their gratitude and appreciation for their customers’ kindness alive for years.

  1.     Honesty Is Everything

All too often we see companies who are later caught in a lie. Covering up a mistake or mishap will only come back to bite you in the long run. This can lead to loss of business. Acknowledging an incident, apologizing, and taking a corrective course of action will produce the best outcome.  An alcohol delivery company, Grizzly, has a GREAT example of this recently! They accidentally sent out an email with placeholder text and sent out an apology email with coupon code “LOREMIPSUM”. Be positive in your acknowledgment and plan of action by putting the incident into the spotlight as a learning experience. Businesses that take ownership and are transparent will continue to be successful.

  1.     Be Respectful

Again, this might seem as obvious as being positive, but it can often be overlooked. Respect your community, respect your neighbors, respect your customers, and respect your brand. When posting something put yourself in the place of a spectator in your audience. Could your post be taken the wrong way despite not being meant maliciously? Is the content culturally unaware? Will anyone view the content as insensitive? If the answer is yes to any of these questions, it isn’t something your business should be posting. Respecting your community extends to respecting your competitors, sometimes by supporting them. We often see this with small businesses in their local community, but large companies like T-Mobile and Sprint recently displayed their support for each other. As a segue to their merger, the two companies decided to provide their customers with more coverage during the pandemic by sharing their networks before the merger was official.

A positive social media campaign is one that inspires, makes your audience think, or gives them a warm fuzzy feeling. If you are a business and do not feel very strongly about something you should stay neutral in the matter. Do not follow the majority opinion to gain a following or increase engagement. Be genuine in your approach.

If you’ve recently been involved in a situation where your brand wasn’t represented in a positive manner and you’re struggling with getting back on your audience’s good side we are here to help. Feel free to give us a call at 321.255.0900 or you can email us to info@theadleaf.com. We look forward to hearing from you soon!

Making Creative Content with Results

Content marketing is a tried and true method of grabbing your audience’s attention. However, this has its downfalls because you have to compete against your peers. You want your content and blogging to stand out. 

This is why giving your content a creative spin is so important. There are a number of ways you can help your content give an extra twist.

Decide What You Want to Market

Before you get into the nitty-gritty of making your content, you first need to decide what exactly you want to market. Perhaps you have a new service you want to announce to your customers, or maybe you just want to amplify a service most of your customers did not know you offered. Whatever it is that you want to market, make sure that your marketing focuses on this product or service. You want to make sure that its usefulness and benefits are still the main focus.

Define Your Audience

You want to make sure that both the concept you are marketing and the marketing you plan to execute revolves around your target audience. Who do you believe will benefit the most from this product or service? 

For example, if you are a roofing company that wants to market your shingle repair services, you want to market yourself towards homeowners. If you want to go further, you may want to research online search trends to see further demographics who might be interested in your services, such as gender and age.

Types of Creative Content

Now that you have decided what to market and who to market to, here is the fun part: deciding how to creatively market your product or service. There are some different methods and mediums you and your business can utilize. Here are just a few:

  • Videos
  • Blogs
  • Electronic media
  • Print media
  • Infographics
  • Social media

We will be walking through the benefits of using these types of creative content for your marketing, as well as why you should choose The AD Leaf for whatever creative content production you decide upon. 

Videos for Content Marketing

Videos are great for easygoing and quick bites of information. Your customers can use these videos to gain a basic knowledge of your service or product. Furthermore, videos can be easily accessible to your consumers, as they are easy to share onto multiple platforms. The AD Leaf can help you create the perfect marketing videos using the best equipment and software on the market.

Blogs for Content Marketing

Blogs are perfect for customers who want a more in-depth and intimate explanation of your services and products. They are also a great way for your audience to get to know your business on a personal level through blog posts on your employees and your company’s culture. The AD Leaf’s team of content marketers will be able to guide you through the blog-writing process in an easy and efficient way.

Electronic Media for Content Marketing

Electronic media marketing can apply to anything from television advertisements to email marketing. This can result in new customers finding out about your services or products and older customers coming back to you for repeat results. Whatever your electronic media marketing needs are, The AD Leaf’s team of experts will help you decide what is the best course of action for your company.

Print Media for Content Marketing

Even in an environment populated by digital media, print media marketing is far from dead. Print advertisements are more flexible to promote, as you are able to choose where you want to publish your advertisements. The AD Leaf will help you determine the right course of action for your print media to make sure you are reached to as many potential customers as possible. 

Infographics for Content Marketing

For people who want the basics of your business and products, infographics are a great way to share your information. The effectiveness of infographics has been scientifically tested, with researchers at Thermopylae Sciences and Technology discovering that people “[process] images 60,000 times faster than text”. With this in mind, let The AD Leaf help you condense your important information into an easy-to-digest infographic with our graphic design

Social Media for Content Marketing

Finally, social media is perhaps the biggest source of creative content marketing on the market at the moment. It is so effective because you can create your own campaigns centered around your service or product while also promoting your other campaigns; for example, linking your blog post on a social media site can increase traffic towards that blog post. The AD Leaf can help you create the perfect social media strategy for you and your business.

Contact Us

Here at The AD Leaf, we are committed to providing you with the best and highest quality services possible for your business. We specialize in various different types of marketing, from video production to social media. Call us at 321-255-0900 or visit our website to schedule an appointment today.

Social Listening- Take Your Social Media to the Next Level

“The customer is always right” has been the rule of thumb for as long as businesses have existed. Return business depends on the customer feeling valued. Being valued begins with listening.  Listening to the customer means not only hearing them but understanding what they want.

This concept is put into practice by a business by listening to the customer and what they want. This practice is no different on social media when it comes to your company’s brand and what you are putting out into the world for the customer to see. A practice and example of this that I was taught early on in my career, paraphrasing, “My favorite color is blue but that doesn’t mean I can put blue everywhere and use it in every campaign. I am catering to the customer and their desire. Just because my favorite color is blue does not mean that it is everyone else’s favorite color.” 

As humans, we are visual beings when it comes to consumerism. We make a judgment based on the first thing we see. If what we are seeing is not desirable, we move onto something else that does catch our eye. Listen to your new followers and most importantly, returning customers on social media to what they want to see. They are your audience, connect with them.

By ignoring what our audience wants we are disconnected from them. When we are disconnected from our audience, we cannot service or leave an impact on them. Companies often guess at what an audience wants to see versus listening to what they want. If any of this applies to your company, make a plan of action and ask yourself questions: “Who is the audience? What do they want to see? What could be a more effective way of connecting with them? What performs the best and gets the most engagement?”

Companies monitor their social media, which is a necessary part of a social media campaign, but it is taking bits and pieces of information versus looking at the whole picture. Engaging with your customers and assuring them that their comment has been seen is great, but did you listen to that person when they made a comment? Proper social listening means looking at the industry your company belongs to as a whole versus your one small piece of it. What is working for other companies that might be more successful than yours? How could you use it as inspiration and do something similar, but more importantly, better? 

Let’s look at social listening and social monitoring from a business performance perspective. Imagine you are a business owner with more than one location. If one of your locations was performing better than another with the same location to customer ratios you would listen to the customers leaving poor reviews and initiate some type of change as a result. This change would be put into motion with an investigation as to why one store is getting better reviews than the other. For example, if a review was left saying “Business- Location A is much more attentive when I come in to shop than Business-Location B, it takes ten minutes for someone to ask if I need help at Location B and at Location A someone is ready to help me as soon as I walk through the door.” As a business owner, you want both locations to be equally successful, so you would address the customer and acknowledge their complaint. Next, you might put a standard in place to greet customers and ask if they need help when they come into the store versus waiting until they look like they might need help after a period of time. By addressing the customer, you are monitoring the issue and bringing awareness to it but taking it that one step further to make a change in your store locations you are listening.

With that example in mind, look at your social media campaign the same way. If a specific type of post is performing better than another, listen to what your audience is saying and make a change. Research other companies in your industry and see if their top-performing posts are similar or different from your top-performing posts. If they are different see how you can change a type of post that is not performing as well as you want to align closer to what your audience is responding positively to. Making a change to a low engagement post has no negative outcome. If the post responds equally or worse than the original, you can always go back to the original style of the post but if it performs better than you’ve created more brand awareness and listened to what your audience wants.

Social listening can improve the health of your brand, give an insight into what works versus what doesn’t, and analyzes the competition versus your company’s campaign. Take advantage of your social media analytics to get further insight and start listening to your audience engagement. It is important to let your audience know they are seen, but it is even more important to let your audience know they are heard. An audience member on social media who feels heard but is not an existing customer could potentially be your next biggest and most loyal customer to date.

At The AD Leaf we understand that not every business has the extra time to invest their full efforts into social media. We are here to listen to your needs so that your customers can feel heard on social media, contact us via our phone number, 321.255.0900, or set up a consultation at TheAdLeaf.com, or you can email us to info@theadleaf.com. We look forward to hearing from you soon!

Using Social Media To Reopen Your Business

With many social restrictions being lifted within the next month, how do you plan to reopen your business? Chances are a social media method of marketing that has come to your mind. After all, marketing is the most effective way to get a message out to the public. Whether you’re a local restaurant, a flooring center, or a specialty store you’re probably very eager to open your doors to the public and begin to operate your business again. One of the most effective ways to ensure a successful reopening is by using social media to keep in contact with your customers and keep them updated on your company.

 

Companies that have actively utilized social media during the stay at home order have the biggest advantage. By keeping communication clear and readily available they will be fresh in the minds of customers who are looking forward to returning to normal life and supporting businesses again. Companies that have canceled communication or haven’t used social media to engage with their customers will have a harder challenge when reopening. A startling fact is that 62% of Americans get their news updates from social media. With that being said, keeping an open line of communication with your customers has never been more important to your business. If your company is currently not using social media during this time, don’t delay any further, update your customers of what’s going on for your company, don’t disappear on your customers when they need you most! 

 

One of the most beneficial things your business can do on social media to announce your relaunching is by creating a Facebook ad. You can use these ads to target locations, demographics, and interests to directly target your desired audience. These ads will be able to be seen by hundreds to thousands of people per day and possibly, even more, depending on your budget and ad duration. You can also choose different campaign objectives such as brand awareness, traffic to your website, lead generation, and even a call now button to get your customers engaged and ready to do business with you. A great way to utilize these is to discuss the plans of your company when your door reopens. Are you running any specials, discounts, or events? Are you changing your companies service lines or structure? These are great things that you can promote to bring the attention back to your brand. There are also other social media ads that you can run such as Pinterest ads that also can effectively capture the attention of your target audience to bring business back to you when you need it most. Visibility and getting noticed should be one of your biggest goals for marketing at this time. Without visibility, your customers will not know if you are open or closed which can be especially damaging when your customers need you most. Many people have been quarantined for over a month and returning to normal life is one of their main priorities moving forward. Now is the time to let your customers know what’s going on and get them excited about your brand. 

 

Using social media to communicate with your customers as well as engage with them also shows that your brand has a personable approach. With everyone dealing with hard times, now is the best time to show the vulnerable side of your company. Use it to show empathy, and show ways that you’re helping in the community and with your customer. Show ways that you are helping your workers or keeping them safe such as social distancing and sanitary practices. Difficult times like our current situation show the true character and values of a company. Use this to your advantage to show your customers why they can trust you and should do business with you. Companies that can handle the situation well and show that they care will be able to capture the most business and trust of the customer. 

 

It doesn’t have to al be about business though. Social media can also be used in a lighthearted approach to keep customers engaged while also having some fun. Some great ideas would be to have customers share their experiences and photos on your company page. You can also hold contests that allow customers to engage with your account to be entered into a drawing or raffle for free prizes and services. Many social media users have been bombarded with news updates about the coronavirus and seeing a post unrelated to the virus that allows them to have a little fun can be very appealing to the customer. Change up your social media posting strategy to give your customers an escape from reality while keeping them engaged with your company. 

 

By following these social media techniques along with an effective reopening strategy you will be able to open your business back up successfully and resume business with your customers and hopefully gain some new ones in the process. Now is not the time to retreat from social media and your customer, now is the time to re-evaluate your strategy and reconnect with your customers. Are you interested in reopening your business with the help of social media? We can help you! Contact us by phone at (321)-255-0900 or by email at info@theadleaf.com

Your Brand and Pinterest

For many years, companies have shied away from utilizing the incredibly visual platform, Pinterest. We believe this is because from early on, Pinterest began to brand themselves to speak specifically to and address the needs of a younger female demographic.

But the tides are changing.

Now, more than ever, 40% of new sign-ups are actually men, says Pinterest. Pinterest is a massive platform, though not as large as say Instagram or Facebook. But it’s growing. Pinterest has 322 million global active users, which has 200 billion pins saved.

Pinterest, according to some of these analytics, means that this platform is nothing to shy away from when it comes to your brand. 

You see, Pinterest is unique in that it’s  a place where users go to do primarily two things:

  1. They are going to make a purchase, and Pinterest helps users discover this.
  2. Pinterest users may be trying to decide what they want, and go to Pinterest to discover what that actually is.

Pinterest has a whopping 83% of its weekly Pinners actually made purchases based on the content they saw while scrolling! Seventy-seven percent of weekly Pinners discovered a new brand. The bottom line here to note is that Pinterest is a place all about the user, and a place to create something for themselves.

However…

With all of these incredible metrics, did you know that an alarming 97% of the top pins are actually unbranded? When we talk about a brand, what we are meaning is a company identity as seen through their content. Almost all of the top-pins have no identity if you will. Do you know what this means? It means there is a massive void, and dare we say opportunity, for your brand to stand out in this vast space? We believe so. This factor, along with a few other points we will mention here in a minute, show us that Pinterest may just be the secret weapon your brand needs.

So here are some helpful tips on branding from Pinterest themselves

  1. Brand Your Pins: As we stated earlier, 97% of top-searched pins are actually identity-less. They have no brand. This means that when you see a pin that may be performing well but may not be converting as well as it could because it’s not branded. According to Pinterest, when companies branded their pins and ensured there was a cross-platform brand continuity, they saw a 13% conversion rate increase! So before you go to post that pin, ask yourself if your image has a logo? What about the image itself; is it visually striking and clear? Is it vertically oriented? What about the text? Do you have a text overlay that is clear and to the point, along with clear titles, captions, and hashtags? These are just a few quick questions to ask yourself to help take your brand to the next level!
  2. Think “mobile”: What we mean by this one, and we thought it was a brilliant point, is to design for the user’s cellphone, not necessarily a desktop. According to Pinterest, 85% of their users are accessing their platform through their phones. It’s important to use your content and the pages you are sending people to are mobile-friendly. This means ensuring the font is screen readable and content is optimized for a cellphone.
  3. Brand Continuity: We touched on this a moment ago, but ensure that not only your pins but also the pages you are linking your pins to all have the same branding will help your users not feel as disjointed and create a more pleasant user experience. A simple audit of your accounts can help alleviate this with the same logos, banners, and color schemes being implemented. 
  4. Set-Up Shop: You can also create an online shopping experience through Pinterest! And with their catalog feature, you can link your brand’s page to your Pinterest page to make shopping a breeze. And if you are worried that you will have to adjust your Pinterest every time you add an item to your eCommerce store, don’t worry! Their catalog updates your Pinterest automatically though the data link so updating is not a hassle across platforms. 

Some Freebies for you on your Brand’s Journey to harnessing Pinterest

  • Pick and eye-catching image.
  • Reference Pinterest’s incredible amount of free information such as their yearly calendar that shows trends to help you research and strategize with monthly and yearly data.
  • Use video, and forget the audio (but don’t forget the text overlay).
  • Think like your audience when curating content. Pinterest is a place where people go to discover what they want, or make purchases. 
  • For more resources, check out their blog: https://business.pinterest.com/en/resources-and-guides

The more we at The AD Leaf research and utilize Pinterest, along with the shifting marketing landscape, the more we see Pinterest as becoming a heavy-hitter, especially for all of your visually strong brands and those who are selling items or services. If your brand is wanting to harness the power of Pinterest, or simply looking for some marketing help, The AD Leaf is ready to take your business to the next level today. For questions on who we can help, please visit us online at www.theadleaf.com

 

Promoting Positive Customer Reviews on Social Media for Your Businesses

Every business owner knows how valuable positive customer reviews are. Customer reviews have become one of the number one ways that drive new customers to businesses. All it takes to find reviews is a quick google search, and a lack of positive reviews can just as easily take potential customers away. But getting past customers to post customer reviews or give positive feedback of any kind often feels like pulling teeth so what can you do to drive your customers to give your business positive feedback. Research has shown that one of the best ways to get positive feedback and reviews for your business is through social media. Here are some ways you can drive your customers to give you good reviews on social media platforms so you can drive new customers right to your business’s door.

  • Encourage user-generated content 

User-generated content on social media means that your customers will be posting their experience at your business on social media. Most people like to put their best foot forward on social media so it is not uncommon for customers to post a positive experience at a business on social media. Encourage your customers to take pictures of your business, of themselves at your business, or of the services your business provides. You can even ask to take the pictures yourself. Customers will usually oblige, and may even ask that you share the photo with them if they are in it. The more content you can get a hold of, the better the chance of them sharing their experience online, and the more content you will have for your own social media posts.

  • Post Interactive Stories

Stories have become more and more popular in recent years. Almost all popular social media platforms now have the option to add stories, but the best thing about stories for businesses is that they can be easily interactive. Stories have options that allow your customers to directly ask you questions, take polls, rate what they like and what they don’t like, and so on. The possibilities are endless, and it often takes less than a few minutes for a customer to give their feedback. Just like customers prefer speed when coming to your business, they also prefer speed when it comes to giving feedback. Stories are the perfect way to do this, and you can post them whenever and however you want. 

  • Post about your customer reviews and your customers’ experiences

If you see a great review online why would you want to keep that to yourself? Your customers want to be heard, and posting their experience can be a perfect way to make sure that happens. A great way to share your customer reviews is by creating a graphic template where you can easily copy and paste your favorite reviews to be shared on your social media or website. You can also repost photos that your customers took at your business or photos that your customers took of your business’s product or services to show your appreciation. Tagging your customers can show appreciation as well. Social media users often want to gain a larger following and more exposure. By sharing their content, you are showing them that you value their social media posts which can be a great ego boost for many people. Be sure to request permission before posting a photo that isn’t yours and before tagging a profile to make sure the customer is ok with it. 

  • Try to leverage video testimonials

A great and unique way to promote your business while also getting positive reviews is by asking for video testimonials. Video testimonials are when customers make a video letting people know how much they love a business service or product. This is something that you may want to ask a friend who has been a customer in the past to do because it takes a little bit more time, and not everyone enjoys being shared on video on social media. But regular customers who have told you how much they love your business in the past are also an option. Regular customers and friends have probably established a close enough connection with you and your business to where they would feel comfortable doing this. You could even ask to record the video yourself. Make sure you let them know that if they don’t like the video you won’t post it. Videos like this often see a large increase in business and social media engagement.

  •  Create weekly customer features

Weekly customer features can show your brand’s appreciation for your customers and can create more customer engagement. Using customer content, tweeting about customers you appreciate, promoting reviews, and sharing positive customer experiences are all ways you can feature your customers on your social media platforms to promote more customer engagement and feedback. If your customers are expecting their experience to be shared because you share customer experiences on a regular basis, they may be more inclined to share their experience in hopes of getting a shoutout. This will increase your business’s feedback and once you share a customer experience, there is a chance that they will reshare your post because it includes them in it which will increase engagement. The more you reach out to your customers and show your appreciation, the bigger the chance of them showing appreciation back. 

  •  Create a rewards program to incentivize reviews 

Sometimes simply asking for reviews isn’t enough. Customers often need an incentive to give reviews, and while social media exposure and recognition is enough for some customers, others may not feel the same way. Creating a rewards program to encourage your customers may just be the extra push that your customers need. Offer a complimentary product or service from your business or some other type of reward system that motivates your customers to leave reviews online. The most successful reviews are ones that are authentic and relatable so this is one of the best ways to create growth online and in your business. 

At The AD Leaf Marketing Firm, we know how difficult it can be to get the engagement you are looking for when it comes to your business, especially online, but that is why we do what we do. We are the experts in our field, and we have the research and knowledge you need to make sure your business continues to progress in an everchanging online world. If you’re running a business, the last thing you want to be worrying about is how many followers you have on social media, but your social media following still plays a huge part in the business world today. Let us help guide you through so you can worry about what’s really important to you. Call us today at (321) 255-0900 for more information or email us at info@theadleaf.com