5 Ways Social Media and SEO Work Together

Social Media And SEO

While Social Media might not impact your search ranking directly, a robust social media marketing strategy will still have a significant impact on your SEO. When utilizing the right strategies as part of your posts on social media, you can increase your search engine ranking, visibility, and make it easier for your customers to find your page. 

  1. Social Sharing – Social media allows you to spread the word about your content to a wider audience than you normally would be able to reach by means of search engines alone. When you create high-quality content, you naturally are encouraging your customers to interact with it, share it with their friends and followers, and eventually create a wide net of enhanced visibility. Over the course of time, you’ll find that your social media channels will increase your overall reach, in turn, helping boost your rankings in the search engines.
  2. Increase Brand Awareness –  The way in which your customers view your brand is vital and social media can help expand on that. When sharing information about your brand on social media you connect your brand to your industry. When interested searchers are looking for more information about the products and services you offer, they’re more likely to search for your company directly.
  3. Reaching a Mobile AudienceGoogle and other search engines recognize the importance of social media in providing the content that customers are looking for. In turn, they’re giving searchers information from Twitter, Facebook, and other social media platforms when they come looking for content. Google has even gone to the likes of partnering with Twitter to improve index searching and increase visibility for many customers. This makes your Twitter posts even more important for raising brand awareness for your company. 
  4. Online ReviewsAs we know by now, online reviews are such a critical part of building your search engine presence. Through social media, you can encourage customers to easily leave those critical reviews, increasing your brand presence. The customers of today are looking for social proof: the information from other customers online that you are as legitimate as your online presence says you are. High-quality reviews can bring more customers to your business, while poor reviews will turn customers away before they even have a chance to get to know you. 
  5. Building RelationshipsThis is one of, if not the most important aspects of this whole process. When you build a relationship with your followers through social media, they’re more likely to turn to your website for their questions and concerns. More visitors to your website will improve your search ranking. By focusing on building a relationship with your followers on social media, you can simultaneously increase brand awareness,  improve your connection to your audience and, in turn, increase your conversions. 

Your social media channels are way more than just a vehicle for directing customers to your website, it is a critical part of your SEO strategy. Working on growing both sides hand in hand makes it easier to bring in organic search results and in turn, create more satisfied customers.

If you need help with your Social Media or SEO, contact our digital marketing experts at The AD Leaf Marketing Firm in Melbourne FL. We have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking as well as making engaging content for your social channels. Learn more about what we have to offer your business and contact us to plan out and design a marketing strategy with one of our highly skilled marketing professionals. 

Spying on Your Competitors With The Facebook Ad Library

Anyone who has done even one Facebook Ad has had the same question: How does my competition do it? Whether good, bad, or ugly, it’s both best practice and human nature to want to know how your competition is advertising and who they’re targeting. What used to be a guessing game, however, is becoming a bit clearer thanks to Facebook’s push to be more transparent to its base. 

While you won’t get a direct listing of who a particular ad is targeted toward (you can only gain insight into that by being a part of the target audience and seeing the ad in your feed) you will get clues to help you piece together your Facebook Ad strategy, which, if you’re marketing nerds like us, is like Christmas morning! There are two ways to go about spying on your competitor’s ads: through their page itself and through the Facebook Ad Library. 

The first way is to take a look at the page transparency right on the Facebook page itself. Simply go to the page you’d like more information on, click “see more” next to Page Transparency, and voila! Here you’ll see the history of the page, the location(s) where the page is managed, and the ad(s) the company is currently running. It will also give you the option to click through to the Ad Library, where you can see a history of what ads the company has run in the past. 

Facebook Ad Library

 

The second way is to skip the page and go right to the Ad Library itself. Once there, you can search either by company or by topic. When searching by topic, you’re able to take a look at any ad that matches the criteria that you search for. It can take a few tries to get your search keywords right, but it is worth the added effort. In addition to what you can see through the Page Transparency, you can also click to see how much they have spent on individual ads and as a total of all ads. This not only helps you to set your own budget, but it also shows you how successful their ads have been at targeting, which is key information. A low spend on a long-running ad tells you there is ad space to be won with proper targeting. 

Facebook Ad Library

The information you can gain from Facebook Ad spying isn’t perfect and does rely on you properly drawing conclusions, but it can at least show you what types of ads your competitors are running, what they look like, and how much they’re approximately spending, which are good weapons to have when creating your own ad. 

If you’re reading through this and it’s coming off a bit like a foreign language, that’s okay! This information is designed for people who already have a high-level knowledge of Facebook Ads. That’s where we come in. Let us flex our marketing prowess and give you expert recommendations based on this in-depth analysis. Give us a call today at 321-255-0900 or email us at info@theadleaf.com to schedule your one-on-one Facebook Ads discovery session.

 

Why Do Social Media Posts Go Viral?

There is an old saying that all press is good press. While all press will get you exposure and have people talking, it may not be a good thing. In today’s social media world you never know what will go viral and what won’t. Something as simple as a picture of Spongebob Squarepants making a funny face can reach millions of people within minutes. According to the London School of Economics and Political Science in 2017, the world population was around 7.5 billion. Out of those estimated 7.5 billion people, more than 2.89 of them were active social media users. It is crazy to think that over 35 percent of our world is actively engaged with Social Media. With that being said when a post goes viral it can either make or break a company or person.

So what makes a post go viral? One of the biggest reasons is that the post that went viral resonates very strongly with a person’s emotions. These emotions can be positive emotions such as Joy, Happiness, Laughter, and Excitement, or they can be negative emotions such as Anger, Betrayal, Frustration, and Disbelief. In order for a post to go viral it must resonate strong feelings for multiple people. Typically more controversial and edgier posts that push and break boundaries are prone to go viral due to the unexpectedness and feelings they create within a person when viewing and engaging with that post. Moving forward, let’s look at an example of a social media post that went viral and benefited a company, and one that ruined a company.

Let’s first look at a recent post that went viral. On August 12, 2019 the Popeyes Louisiana Kitchen Restaurant Chain announced that they would be releasing a spicy fried chicken sandwich served on a buttered brioche bun with pickles. This sandwich instantly became a hit and despite it being a delicious sandwich this wasn’t the reason it went viral. The reason it went viral was because of Social Media. Many users started posting memes and humorous images about the chicken sandwich. Very quickly, everyone wanted to get their hands on this sandwich to see what all the talk was about. Unfortunately Popeyes temporarily pulled the item from the menu on August 28th as the restaurants couldn’t keep up with the high demand. Many users took to social media with a firestorm of memes to make the situation even more viral with many customers wanting the sandwich to comeback. Many social media users also compared the sandwich to Chick-Fil-A’s original chicken sandwich. Chick-Fil-A added in on the fun with some social media posts against Popeyes for not being able to keep up with demand. Popeyes then fired back at Chick-Fil-A with some of their own posts. Overall this attention was great press for both Popeyes and Chick-Fil-A as the funny drama led people to want a chicken sandwich and food and put the spotlight on the restaurants. It also created brand loyalty between them by fans choosing if they were on the Popeyes or Chick-Fil-A side of the argument.

Unfortunately some companies aren’t as fortunate with viral social media and they ended up on the losing side of the press. Nike dealt with this first hand in early July 2019 with their decision to pull the limited edition Betsy Ross American Flag shoes from the production line. The 4th of July was only a week away when Nike released the limited edition shoes featuring a vintage american flag of the original 13 colonies. Many people loved the design and what the patriotic shoes stood for, an honorary tribute for the late Betsy Ross and the original American Flag. However, one of their main brand ambassadors NFL football player Colin Kaepernick was not pleased with the history the shoes represented and wanted them removed from production and pulled from stores. Nike complied with his wishes and stopped production and removed the shoes from stores. While Kaepernick was pleased, many american consumers were outraged with the decision leaving many comments of disapproval, angry reactions, and complaints on Nike’s Social Media while also boycotting their products. Arizona State University even dropped the sponsorship with Nike claiming that the removal of the product was “unpatriotic” and “shameful”. Many Social Media posts were made against Nike and overall the business took quite a hit on sales and customer loyalty.

Photo courtesy of WSJ.com

If a Social Media post can resonate enough with people’s emotions strong enough it may have the chance to go vial as seen with the posts above. All press isn’t always good press but it will definitely have people talking.

Let us help you make those posts go viral. Even better, we’ll help your business get the exposure it needs on all social media platforms. Give us a call at 321-255-0900 to schedule an appointment with us. Get your company out there today!

Instagram and Facebook Updates At-A-Glance

Are you struggling to keep up with the changes that occur on social media platforms almost daily? Algorithms are updated routinely, new features are tested out in select locations or industries on a regular basis, ad targeting options seem to change weekly; it can be a lot for a business owner to keep up with, especially since social media is just one part of a successful digital marketing strategy. That’s where we come in. Having an agency at your disposal who stays at the forefront of trends and breakthroughs in the industry is vital for an effective and successful digital presence and overall marketing strategy. Today we’re going to catch you up on the latest changes with a quick overview so you can get back to running your business and we’re also going to give you a little sneak preview of some changes that may be coming in the near future. 

 

Facebook


Top Fans and Exclusive Content

For Facebook pages with over 10,000 followers, you can exclusively target your followers who engage the most with your content now. These users receive ‘Top Fan’ badges and everytime they comment on your content the badge is displayed by their name. You can publish organic content that only ‘Top Fans’ can see on your page enabling you to test new campaigns with your most engaged audience members before rolling it out to everyone or provide special offers or exclusive information to your most loyal fans. 

Mobile Content Gets Compressed

Last month, Facebook updated the layout of the mobile experience for users by changing the aspect ratio on screens from 2:3 to 4:5 and reducing the number of text lines shown from 7 to 3. This means any text past the 3 line limit will be hidden and users will need to click see more to read the rest. This just means it’s even more important than ever to hook them with those first few lines. 

Update to Facebook’s Terms of Service

With all the media buzz around privacy and Facebook’s lack of transparency around user information and security, the social media platform has updated its terms of service to include things like details on how they make profits, information on content removal and intellectual property and more. You can read them all here.  This change was put in place to offer a more straightforward and transparent relationship with users. 

Cracking Down on Health Claims 

If you’re in the health and wellness space you will be especially interested in this one. Facebook has begun ‘downranking’ posts that talk about sensationalized treatments such as magic pills to get instant results or DIY ideas for losing weight that are dangerous. The key here is ‘sensationalized’ phrases. As usual, Facebook does not release details on algorithm changes so the exact phrases being targeted are unknown. Stick to medically proven health and wellness content and you should not be affected. 

 

Instagram 


Desktop Publishing Abilities 

In the past, the only way to work on Instagram was through third party software or through the mobile application itself. That means marketers and business owners could only use Instagram through their mobile devices. Most busy business owners and marketers take time to sit down at their desktops to do this type of work in depth. Now, thanks to the Creator Studio in Facebook, Instagram photos and videos can be posted to the platform along with the ability to check and respond to messages. This will save time for so many and as you know time = money!

Ad Placements Now Available in Explore 

If you’re not a heavy Instagram users you may not know about the explore tab. This is a place on Instagram where the platform shows you content you are likely to be interested in based on your behavior and actions taken in the app. So if you love watching cat videos, your explore feed may feature lots of pics and videos of cats. It’s usually got a good mix of things and in the past did not allow for ad placements. This is great news for business owners and marketers as it’s a brand new space to promote your content. 

Study Claims Instagram Engagement is Down Platform Wide

According to a study of 1.4 million Instagram posts by consulting firm Trust Insights, the average number of interactions on Instagram is down 18% from the beginning of the year. The study notes that brands as well as individual influencers are feeling the pain of dropping engagement rates and are still looking into what the potential cause could be. 

 

What’s Coming Next?


Facebook and Instagram Likes May Disappear 

Are you obsessed with comparing how many likes your posts get compared to others? Facebook and Instagram are testing hiding that feature from you in select countries. You’ll still be able to see your own likes but you won’t be able to see anyone else’s if they decide to roll this feature out permanently and in the United States. 

 

To stay up to date on all the changes being rolled out on your favorite social media platforms be sure to check back on our blog for future updates and join our newsletter list to get the latest and greatest information sent right to your inbox. If you want to learn more about how our agency can help you define and deploy a digital marketing strategy to include web development, SEO, content marketing and social media marketing, give us a call today at 321-255-0900 or email us at info@theadleaf.com

 

Quora: The Marketers Guide to the Internet

Social Media Marketing

We have entered the digital age and the rest of the world has quickly followed suit. While more traditional forms of advertising such as billboards and print ads still exist, marketing has by and large moved into the digital space, changing our entire approach with it. How can we make use of this limitless information at our fingertips when trying to market our business? Offer it! The digital world allows marketers and business owners the unique privilege of connecting with their potential customers like never before, and there is no better way to do this than with online forums like Quora.

Quora is an information focused question and answer forum for anything and everything on the internet. With over 300 million monthly visitors and over 400,000 topics (sprout social) Quora can be used for anything from keeping up with the latest trends for social media marketing to keeping a healthy vegetable garden.  What does this have to do with marketing? For starters, you’re trying to market a business online, so is everyone else, so why do it alone? Use your resources! Are you having trouble navigating your software or social media platforms new interface? Someone else probably is too and there is an answer for that. Trying to figure out how to replicate that ad you saw on Facebook? Quora can point you to a resource. With the world more connected than ever, there is nothing you can’t learn online.

With how easy it is to offer and trade information, there is a myriad of answers to any topic online, but reliable sources can seem hard to come by. Be sure you’re being pointed in the right direction with Quora. Similar to other forum based sites like Reddit, Quora operates using an upvote and downvote system. This is an easy way to tell how reputable and helpful your sources are at a glance. The more helpful answers you provide, the more upvotes you receive and the more credible your answer becomes. These upvotes and downvotes don’t just stop at your post either. Build out a profile on Quora to keep not only all of your questions and answers in one place, but all of your upvotes too. Provide consistently helpful answers on a topic, and your profile will build a credible reputation and a reliable source of information. Soon, people will be searching up your profile, and looking to you as an industry resource for marketing, vegetable growing, anything!     

So our world is more connected, and people can communicate and share ideas like never before, but the question still stands, what does that mean for marketers? It means that you can connect with your audience like never before. The opportunity to connect with your audience on forums like quora gives marketers and business owners a unique insight to their audience. So get to know them. What questions are they asking? What do they want to know about your business or your industry? Quora gives you the opportunity to keep a close eye on exactly what your audience is interested in, and then gives you the opportunity to get writing. Stay updated on topics with the tracking and searching feature, and speak to your audience directly. Remember: If people are asking, it’s worth writing about, so don’t stop there. Establish you and your business on Quora, then establish you and your website as a resource. Demonstrate your knowledge in your industry by writing blogs, frequently asked questions pages, and other exciting and informative content that will keep your audience engaged and coming back. 

Getting started on Quora is completely free, and if it’s not part of your strategy, your missing out on the social part of social media marketing. Get started talking in your industry, and start building some credibility around you and your brand. Set up your profile to reflect you and your business, and begin delivering value to your to your audience like never before.  

How to Make Your Photos Pop for Social Media Marketing

Social Media Marketing

1.8 billion photos are uploaded to the internet every single day!  In January 2019, according to Hootsuite, a social media marketing software company, there were 3.484 billion active social media users and they spent an average of three hours and seven minutes per day on social media!  That means the average social media user is bombarded countless photos and graphics each day! How are you going to make your photos stand out from the crowd and get engagement on your social media marketing platforms?

Here are five things that can help your photos garner attention:

 

FRAMING AND COMPOSITION

Social Media MarketingThe “rule of thirds” is a rule of thumb in the composition of visual images such as photography, graphic designs and painting.  It can be applied to any subject to improve the composition and balance of your images to make your design more engaging. The rule of thirds involves mentally dividing up your image using 2 horizontal lines and 2 vertical lines. You then position the important elements in your scene along those lines, or at the points where they intersect.  You want to use the rule of thirds, both horizontally and vertically by placing  your subject in the right or left third of the photo–this stimulates the viewer to spend more time looking at your photo.  The idea is that an off-center composition is more pleasing to the eye and looks more natural than one where the subject is placed right in the middle of the frame. It also encourages you to make creative use of negative space, the empty areas around your subject.

If your photo is of a landscape, avoid putting the horizon line in the middle of the photo because this tends to make the photo feel like it’s split in two.  Instead, place the horizon line along one of the horizontal lines of thirds. Make sure any focal point of the picture is placed at one of the points where the horizontal and vertical lines meet to serve as an “anchor” for the image.

If your picture is of a person, remember that the eyes are where we are naturally drawn to, so put the eyes level with one of the horizontal lines of thirds or at one of the points where the horizontal and vertical lines intersect to make a much more interesting photo and not a “mug shot” (where the subject is centered in the middle of the frame).

 

EFFECTIVE EDITING

There are a lot of filters available to use with the popularity of Photoshop and other photo editing tools.  Overall, photos with filters are 21% more likely to be looked at than non-filtered photos and 45% more likely to elicit comments.  But please don’t over use filters–remember, less is more! The filters most likely to boost images’ popularity are those that impose warm color temperature, boost contrast, and increase exposure.

Adding text, frames and emojis to your photographs increases engagement.  But again, use everything sparingly. A busy photo with too much going on will likely be scrolled past.  We highly recommend the Phonto photo editing app. It is a free mobile application that is user-friendly and easy to maneuver through.  It has more than four hundred fonts with changeable size, color, gradient and stroke color. You can also download your own fonts into the application.  You can crop the image, apply filters, add items and Phonto provides additional styling and tools to edit. Phonto can access your camera, camera roll or you can create a blank image and start adding different elements.

Facebook and Instagram have some great edits with filters, tags, cropping, text, stickers, doodles and emojis.  Both these social media marketing platforms give you lots of options to make your photo unique.

 

PUT A STORY BEHIND THE IMAGE

Draw the viewer in and keep them on your post longer by making your caption personal and appealing. Take your readers on a journey and tell them a story. Show them that you’ll help them overcome a challenge using your product.  Leveraging this type of storytelling is an effective copywriting tip that will help people relate to your product and better understand its value.

When you have a business, you need to reach out to as large an audience as possible. In order to do this, your content must connect with the masses. They need to feel that your brand is talking to them when they read it.

You don’t necessarily need to be cute, clever, or even a literary genius while writing content. You should write it in simple language. Try not to use complicated words that can make it difficult for a layman.

A majority of copywriting tips emphasize two things – improving readability and making it easier to understand.

Remember that each social media platform has limits on how much text you can use.  Keep these limits in mind when writing your captions and know that captions may have to be edited when you move between social platforms

 

CAMERA PHONE BASICS

Mobile phone photography can seem daunting, but following these simple tricks will elevate your photos:

  • Clean the lens before taking a picture.  Our phones are handled by us all day, thrown in  our purses or backpacks and set down on many surfaces.  As a result, they are covered in fingerprints, dirt, and dust.  Take the time to clean the lens with a soft, clean dry cloth.
  • Turn off HDR (High Dynamic Range) option on your phone–this tends to make photos look overdone and less appealing.
  • Don’t rely on Autofocus. Phones use passive auto-focus with contrast measurement. This means that the camera needs contrast to focus and have problems focusing on a blank wall or in low light conditions. It’s better to turn off Autofocus and take the extra time to make sure your shot is not blurry by keeping your phone steady.  The best thing is to use a tripod made for your phone.  If you don’t have a tripod, here are a few tricks for keeping your phone steady:  rest your phone on a solid surface, such as a wall or rock. Hold your phone with both hands, making sure you have a good tight grip.  Lean against a wall or tree to steady your body. Position your elbows against your body to keep your arms steady. Crouch down, and rest your phone on your knee.  
  • Avoid using the flash–oversaturation is a big problem with most photos.  Instead set the brightness on your camera before you take the picture.
  • If you are taking a photo of a person, shoot in portrait mode to create gorgeous blurred backgrounds and make the portrait appear sharp.
  • Experiment with different perspectives to get more interesting shots.  Most photos are taken from chest height while standing. Get down on your knees, hold the camera above your head or lay down and shoot straight up.  Or shoot through a “frame” such as a doorway, arch or window.  
  • Simplify your compositions for the most striking shots.The best photos are often the most simple ones. If the photo is busy, the user won’t know where to focus his attention. So, always aim to simplify by including only one subject in the photo and ensuring the background is not too busy or distracting.

By following these guidelines, you will insure that your social media images will get the attention and engagement we all want–happy posting! 

We have a staff of trained social media marketing professionals to help you improve your social media posts! Even better, we’ll help your business get the exposure it needs on all social media platforms. Give us a call at 321-255-0900 to schedule an appointment with us. 

The Dangers of Being Shadow Banned

Social Media Marketing

After putting so much work into our social media marketing content, we all want it to be seen, right?

Most businesses that use social media marketing achieve success from exposure. Advertising their goods and services gives them the consumers, and revenue, they need to keep running. So, want to continue having your posts visible on Instagram? Then beware of shadow banning.

Shadow banning is an unfortunate part of Instagram software that prevents certain posts from appearing in hashtag feeds. A hashtag feed is a hub for all content that includes the same hashtag. Instagram users frequent a particular hashtag feed when they want to see specific posts. For example, if a user wished to see photos of cars, they may go to the #car feed.

While it may seem easy to use the same hashtags over and over in your content, that’s exactly how your posts could become shadow banned. When Instagram continues to see the same hashtags, it regards the post as spam. Instagram will then remove the post from public hashtag feeds, only making it visible to users who already follow your company. This eliminates any opportunity of new people seeing your content, thereby greatly reducing your chance of new customers.

Even if you change up your hashtags, they could still put you at risk of shadow banning. Certain hashtags can be associated with inappropriate content, leading to the hashtag being considered “broken.” Even if you are using the hashtag appropriately, other Instagram users may have used the same hashtag in unsuitable posts. Therefore, Instagram may have placed a ban on the entire hashtag, only allowing it to be used in private settings. Be cautious when choosing which hashtags to include on your posts, as some banned hashtags are surprising.

Pro-Tip: These five hashtags are considered “broken,” and “banned,” by Instagram. Using them will most likely result in your post becoming shadow-banned.  #boho #costumes #petite #mustfollow #saltwater

Even if all of your hashtags are perfect, shadow banning could still hurt you. Random large surges of activity, such as following or unfollowing hundreds of people, could get your posts shadow banned. In an attempt to reduce spam messages and other potentially harmful practices, Instagram implemented software to ban users who have sporadic activity. If you go on multiple following sprees, are blocked by a group of Instagram users, or have any other suspicious activity, your posts could disappear from the public.

Avoid this at all costs. As stated earlier, exposure is crucial for social media marketing. At the moment, there is no “set time,” for shadow banning. If you’re lucky, the Instagram help center can try to fix the issue. If you’re not lucky, then you may have to completely change how you make posts and run your account. Just think, potentially thousands of people could view your content. Don’t ruin it. You want the most amount of people possible to view your posts, especially after all that time you put into generating Grade A content!

However, if you suspect that you have been shadow banned, you should know how to check it. As disappointing as shadow banning is, it is better to know that you have been banned so you can take the appropriate steps to fix it.

There are a few ways to see if Instagram has made your post invisible to the public.

  1. Ask one of your followers to, temporarily, unfollow you. Once they are no longer your follower, post content with your normal hashtags. If that previous follower can no longer see your post, then it is fairly likely you have been shadow banned. Keep in mind, this is only if your account was public in the first place.

Pro-Tip: Don’t forget to ask them to follow you again!

  1. Post content, with your normal hashtags, and go to a hashtag feed. Click the “recent,” option at the top of the page and view the posts. If your own post is not visible, then you have been shadow banned. The “recent,” option allows you to see all the recent posts that have included a particular hashtag. If your content is not there, then it has been removed from that public hashtag feed.

The biggest question is does Instagram know about shadow banning? Even though we’re certain it’s in their software, did Instagram create this or is it just a glitch? The answer is Instagram claims not to have created this practice on purpose and released a statement promising to work on the issue. Their recommendation is to focus on branding your company and not rely on the use of hashtags: something that cannot be sustained forever.

Our recommendation: Be careful when creating your content. Take an additional five or ten minutes to proofread both your hashtags and the post itself.

Even with all of these precautions, shadow banning can still easily happen. Lucky for you, we have a staff of trained social media marketing professionals to help you avoid this sneaky practice! Let us teach you all of the tips and tricks to never being shadow banned. Even better, we’ll help your business get the exposure it needs on all social media platforms. Give us a call at 321-255-0900 to schedule an appointment with us. Get your company out there today!

How Firefox Privacy Updates Are Affecting Your SEO In Melbourne FL

SEO in Melbourne FL

New Updates

If you haven’t been up to date with news in the tech world, Mozilla has now updated their latest browser, Firefox, and advertisers aren’t too fond of the changes and severely affecting SEO in Melbourne FL and everywhere else. After more than a year of ratcheting up their privacy protections, Firefox now blocks website cookies that can lead advertisers to track you across the web by default. This comes after a 2018 announcement that they were going to be doing this through their enhanced tracking protection (ETP).

If you aren’t up to speed on what cookies are, they are small text files that websites store in your browser that can then be used to market and advertise to you later down the road, either by first party operators or third parties such as advertising and analytics firms.

Remember that lamp you saw on Amazon that you put in the cart and forgot about that just so happened to pop up on Facebook as you were scrolling through? Well, that’s a product of tracking cookies through web browsers. This is the type of information and experience that will be affected. Now Facebook and it’s advertising platform isn’t the only platform affected here because this change spans even to Bing, Google, and affects Google Analytics.

Privacy  

This update should come as no surprise given the Facebook privacy issues they were facing last year and that have caused them to address privacy with their latest update and plan moving forward. Privacy is becoming the topic of discussion due to the vastness of the internet and how the data that gets collected on a daily basis is being used.

Browser tracking is becoming more of a topic of discussion but even Apple’s Safari and Brave have given users the ability to block third-party cookies by default even before 2017.

Newly installed versions of Firefox will block trackers by default and if you already have it installed, it will become available in the coming months. This is an option you can choose to turn off or even opt for different levels of blocking.

Privacy has become the new browser war and given Facebook and Google are the largest powers in the internet advertising world, they are of course going to be the ones people are looking towards for direction.

What does this mean for consumers?

For consumers, this means that there will be more pressure on your search engines and websites to win you over by engaging in and caring about your privacy. They know that your information is valuable and will have to respect that or face the consequences of not being responsible with your data.

What does this mean for advertisers?

So what does this mean for advertisers? Well, to start, it is going to affect analytic reports and data tracking for websites and social network which will seem to result in less traffic when that might not be the case. Data will be non-personally identifiable which is something businesses will suffer from in the long term. While the data will be harder to decipher, tactics for marketing should progress with the times as it always has and will continue to do.There will need to be more of a respect for consumer information at the base level of it all.

 

If you are having trouble with your SEO in Melbourne FL then we are here to help! We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Getting Started with Social Media for Small Businesses: Taking the First Steps

Social Media for Small Businesses

Congratulations! You’ve decided that your small business is going to take the plunge into the 21st century, and there is no better way to do that than with social media. In 2019, social media has become the biggest source of inspiration for consumer purchases, inspiring 37% of sales as opposed to other means such as retailer websites, digital press & magazines, or emails. (via Sprout Social) So how can we get started? Breaking your business into the modern marketing scape can feel like a daunting task. We have provided three steps to getting started with social media for your small business.

Determine What Will Work for You and Your Brand:

The first step in beginning your small business’ social media strategy is asking yourself who you are trying to talk to and what are you trying to achieve. Identifying your target audience is key to deciding which platforms to use and what type of content will best support your brand. You wouldn’t see that hip new cupcake shop down the block networking on LinkedIn, the same way a law firm may not be pinning recipes on Pinterest.

Determine your goals and choose the social media platform best suited for your needs. If your business relies heavily on visual content, you will want to reflect that by focusing on more visually oriented platforms such as Pinterest and Instagram. For you, getting that brand new menu item or that freshly renovated home seen is your top priority. If you are looking for professional networking and branding, LinkedIn may be more relevant to your needs. We also suggest looking into the demographics of these platforms, and taking these into consideration when making your choices.

Get Out There:   

Now that you’ve created your social media channels, it’s time to get out there and make them all about you! In the digital world, it is likely that consumers will come to your social media channels to learn everything there is to know about your business, and even vet your business against a competitor. Social media is your business’s opportunity to share your story like never before possible. Build out your platform with location, hours, and store information to give your consumers easy access to quick information. Don’t stop there, fill your social media with content that tells your brand’s story. How did your business get started? Fill out your about section to tell your consumer all about your product or service, and your values. Consumers love to know about the brand they are buying from. With social media, You customers will know your business before ever setting foot in your store.

Don’t Let Up!

Now that your social media channels are built out, they are ready to be posted to. Businesses will often create social media accounts only to neglect them. Ultimately, this is more harmful to your brand than helpful, as this can quickly look disorganized and frustrating to a consumer trying to learn more about your business. Your social media marketing strategy is a living, breathing extension of your business that is constantly working for you. Keep it going with regular updates. Social media is the perfect place to keep your followers constantly informed about local events your business is participating in, new additions to your team, sales and promotions, or new items added to your menu or store. Continue to grow your following with images of you and your team, store, product, or service. Day to day images like these, or “lifestyle images” let your followers be a part of your business everyday. This is an invaluable tool for branding. In many ways, social media acts as a modern day word of mouth for small business. It gives your potential customers a unique insight to your business without them even realizing it. Soon, your brand will be recognizable to people that may have never been reached before.

 

Social media for small businesses has become one of the most effective marketing and brand recognition tools in modern world. Simply put, it your brand is not on social media, you are missing out on the digital conversation, and ultimately losing out on potential sales. While social media is meant to be an easy and free resource, some additional research and strategy is necessary to be the most effective. Take the first steps into your small business social media marketing strategy; identify your audience and needs, personalize your profile, and regularly post out amazing content to tell the world who you are as a brand. If you need help getting your small business’ social media strategy off the ground, or your social media could just use some attention, The AD Leaf is here for you. We can help you devise the perfect social media strategy from the ground up, and manage it so your business is always out there. For more information about the benefits of social media marketing, contact us today at info@theadleaf.com or give us a call at 321-255-0900.  

7 Ways to Use Social Media for Non-Profits

Social Media for Non-Profits

We all know that running a non-profit organization is exhausting and difficult, but you love it, right? You are working hard to solve a problem and make the world a better place. After all of your hard work, it can be defeating to introduce yourself and your organization and receive the response of, “Who are you? I’ve never heard of you before!” In addition to fighting the uphill battle of making a difference, you have to work even harder to spread awareness about your organization and why someone should support it. We’ve put together a guide to how your organization can utilize Social Media for Non-Profits to support your agenda.

  1. Connect With Your Current Donor Base (And Recruit More)

As your organization grows, it’s important to remember those who have supported you since the beginning. You can use social media for Non-Profits to connect with your current donor base, getting them involved in conversations and content you’re sharing on a regular basis. You’ll begin to notice that as you interact with your current donor and volunteer base, new names will begin to pop up that you don’t recognize. This is good! This means the quality of your interactions, the information you’re sharing, and your content is attracting new supporters! That is the whole point of your organization, right? To spread awareness and get people involved? Social media is perfect for that exact goal.

  1. Discover a New Target Audience

According to PEW Research,  the most popular social media platform for someone over the age of 50 is YouTube. That’s likely a surprising statistic. Depending on what platforms you’re utilizing, you might discover a new audience that resonates with your cause that you might not have known before. To learn about the demographic makeup of your current social media following, you can use dive into the analytics section of each platform.

As we discussed previously, it’s important to measure your success and utilizing analytics is the best way to do that. You’ll see tried and true data based on your profiles detailing the location of your users, the time periods in which they’re active, their gender, and more. Each platform is slightly different in the insights they provide so it’s important to build a campaign that includes multiple platforms so you can learn as much as possible about your new audience.

  1. Control the Conversation

When spreading awareness for an organization, sometimes it can be difficult to instill the correct information and statistics behind your campaign. As you know, the general population doesn’t have a great memory and may misremember important things like your statement of faith, the area you serve, or even worse… your name! Social media for Non-Profits allows you to be intentional when it comes to sharing content and information.

  1. Create a Game Plan

Before you go all in sharing all of your earth-shattering statistics, try to come up with 3 to 5 key points about your organization. Being a leader of a non-profit organization, you know how important it is to have a mission. Your goals should be clear and concise, preferably in a bullet point list. This will help reign in your passion and really hammer in the important things you want people to remember when they talk about you to their friends!

Once you’ve determined your key points and goals, you will need to decide how you’re going to track your success and growth. Goals are great, but results are even better. As your organization grows, you want to be able to prove that your social media efforts have a part in that growth. Some examples of metrics to track are engagement rate (the number of people who “like”, “comment”, or “share” your content versus your total number of followers), reach, and clicks to a specific page on your website.

  1. Partner With Other Businesses

If you’re struggling with networking in your area, or expanding your professional network, we’ve got good news for you! Pretty much everyone and their mom (or maybe grand mom at this point) are using social media in one way or another; this includes businesses. When you host an event or secure a well-known business as a sponsor, shout it from the rooftops (well, laptop). Business owners are always looking for how to one-up their competition and when they see their competitor is supporting a local non-profit (like you), they’ll be looking to take it up a notch.  

PRO TIP: After each event, it’s important to “tag” the business that sponsored the event or supported you in a social media post. This will result in your post being visible to the people who support said business. This gives you an opportunity to attract potential donors and volunteers from those who are loyal to that business.

  1. Run a Facebook Causes Campaign

Since its launch in 2006, Facebook Causes has gained 30 million members, created 150,000 campaigns, and raised more than 4 million dollars.  As Facebook has expanded, they’ve begun to realize how important social media is for non-profit organizations like yours. Facebook Causes is an application that allows you to organize a community around fundraising. It’s a platform that supports discussion boards, sharing of content, and more. The best part about this tool is it is entirely under your control. You can either start your own campaign specific to your organization or you can focus on a larger cause at hand and partner with an organization larger than yours, who is fighting a similar fight.

Social media is, and likely always will be free to use. It’s completely free to set up an account and beyond running ads, it’s completely free to use as well. When running a non-profit organization, there is never enough money to support all of the amazing things you want to do. Social media  for Non-Profits is a free tool that can help you raise awareness, secure potential donors, and raise money. It’s likely you won’t find a free tool that can meet each of those requirements anywhere else.

While social media for Non-Profits is free, it takes time. Just like in any other business, your time is money and chances are you’re busy fighting the good fight so you don’t have the time or resources to effectively manage a social media for Non-Profits campaign for your organization. That’s okay! That’s where we come in. Our staff is passionate about supporting non-profit organizations because we love working with people who get as fired up about what they love as we do. We can help you develop a campaign strategy, establish branding, build an execution plan, and execute it while you continue to change to the world.

Call 321-255-0900 or email us at info@theadleaf.com to get started today.