The AD Leaf Marketing Firm

The New Reality of Running an Agency

Posted on | by Brian J Wallace
Marketing

Quick Answer

Do you remember what it was like to manage clients and contracts before COVID?  It's changed a lot and as an agency ourselves we improve each year only to find more and more small businesses trying to not follow their contracts, duck, dodge & evade their marketing relationships, commit chargeback fraud, change passwords, lock your teams out of accounts, and stop taking  your calls beginning, mid or near end of services.

The New Reality of Running an Agency

Do you remember what it was like to manage clients and contracts before COVID?  It's changed a lot and as an agency ourselves we improve each year only to find more and more small businesses trying to not follow their contracts, duck, dodge & evade their marketing relationships, commit chargeback fraud, change passwords, lock your teams out of accounts, and stop taking  your calls beginning, mid or near end of services.

Topics covered: Marketing
Do you remember what it was like to manage clients and contracts before COVID?  It’s changed a lot and as an agency ourselves we improve each year only to find more and more small businesses trying to not follow their contracts, duck, dodge & evade their Marketing relationships, commit chargeback fraud, change passwords, lock your teams out of accounts, and stop taking  your calls beginning, mid or near end of services.  Am I preaching to the choir yet?
We’re a competitor in services we provide, but we work with countless other agencies across the country and internationally that have the same shared experiences. Just like you, we do good work for great people but are not successful with bad clients. The AD Leaf has been in business for 13 years and has worked with thousands of clients across nearly every industry. Like most agencies, before COVID, the majority of our clients paid on time, followed their contracts, and respected the value of the work being delivered. Since then, many agencies, like us,  have seen a shift. Increased chargebacks, skipped invoices, invalid cancellations, contract defaults, and clients using complaints or reviews as leverage to avoid paying for services already rendered.
Through extensive research, we’ve learned that there is little to no support for good agencies out there going after bad clients.  And it’s big business for clients to actually scam marketing agencies. The shoe is now on the other foot.
Instead of writing that revenue off, walking away from the contract you worked so hard to close, our team learned how to deal with it head on. We built real experience winning most chargebacks, dealing with contract defaults, addressing invalid cancellations, and cleaning up false reviews on Google, Yelp, and BBB. This came from protecting our own agency and refining what actually works in the real world.

We also help agencies on the front end. We review your terms and conditions and agreement language to identify gaps that clients commonly exploit. Small fixes in your contracts can prevent major problems later and make collection efforts far more effective when issues arise.

We are now offering a free 15 minute consultation for marketing agencies that are tired of losing revenue they earned. We will walk through your situation, share what has worked for us, and explain how we can support your efforts to recover unpaid balances while protecting your brand.

Is this worth 15 minutes of your time to help you collect money owed to you?

Key Takeaways

  • Do you remember what it was like to manage clients and contracts before COVID?
  • We're a competitor in services we provide, but we work with countless other agencies across the country and internationally that have the same shared experiences.
  • Just like you, we do good work for great people but are not successful with bad clients.
  • The AD Leaf has been in business for 13 years and has worked with thousands of clients across nearly every industry.
  • Like most agencies, before COVID, the majority of our clients paid on time, followed their contracts, and respected the value of the work being delivered.

About The Author

Brian J Wallace Brian J Wallace

Brian started with The AD Leaf in January 2021. Brian and his team work with businesses and organizations to identify their marketing needs and goals, and consultant them on strategies and tactics to execute and achieve those needs and goals. He received his Advertising and Business degrees from the University of Florida. Brian has spent the last 20+ years in the media and digital marketing field working with local, regional and national clients of all sizes, from restaurants, auto dealerships, home service businesses to jet makers! He is a data-driven and analytical digital marketing enthusiast with a proven track record for developing, executing and optimizing marketing solutions that increase sales and drive market share. He currently sits on two non-profit boards, AAF Space Coast and Trinity Fitness Space Coast. Brian is a native of Long Island NY and has also lived in Southern California and North Virginia. He now enjoys living in sunny, warm Florida with his wife and two daughters.