Summer time brings lots of fun at the beach, pool parties, barbeques, and fun gatherings. It also can be a time for sales slowdowns for many businesses. Depending on your business model, industry, product and or service, your sales can lower drastically during the summer months. This drastic reduction in sales can lower profitability, cause you to lay off staff, and be enough of a downturn to instill worry about your business potentially affecting your quality of life.
This thought our idea does not have to be the reality for your business. While these trends are cyclical in many business models, there are tactics and processes you can employ to mitigate or lessen the effects of the summer sale slow down.
Because most millennials are enjoying summer break, parents are taking vacations while their children are off from school, and many people in general tend to enjoy more time off during the summer months. This is a great opportunity for your company to redesign and execute a well-developed Social Media Marketing strategy for your company.
With more users (your customers) reviewing social media during the summer months at a more frequent pace, a well-developed Social Media Marketing program will ensure your brand, your products, and your services are or remain at the forefront of your intended audience. You will have more opportunities to present your business to your customers in the summer months.
Consumers still purchase in the summer months, however, consumers will purchase from those brands that resonate with them and appeal to their needs and desires. If you are nowhere to be found, if you are not interacting with your potential customers, and if you are not at the forefront of their attention when they are using the public and digital mediums, your sales will drop alongside of the rest of the businesses who realize a drastic sales slowdown during the summer months.
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