So you have built your website for your customers to purchase your goods and services. We applaud you for making this first step. However, the next and most important step you should be asking yourself is how are you going to market your business online. Should you use SEO (Search Engine Optimization) or PPC (Pay Per Click) Management (e.g.Google Ads and Bing Ads)? If you’re in the proper mindset of which traffic source you should to invest your time and money, keep reading. In this article, we’ll list the pros and cons of SEO and PPC in Melbourne FL and which traffic strategy would be the perfect fit for your business.
Pros and Cons of SEO
SEO, or Search Engine Optimization, is a technique that allows your website to be ranked high on the first page when somebody types in a keyword or keyword phrases in the search engines. Google, Bing, and DuckDuckGo are perfect examples. When it comes to implementing SEO strategies to a website, it usually takes quite a bit of time for the search engines to crawl, index and rank your web pages and content high. The key of SEO is “Link Building”, which is a technique to create high-quality links from as many websites as possible, internally and externally. Google loves links from high quality and trustworthy sites and because of this, you or an SEO Specialist need to constantly put continuous effort to find and build links for your websites.
Although the SEO process is extremely time-consuming, in the end, such efforts will be very rewarding because the traffic you will gain from SEO will be free. Also, studies show that people have more trust when they are searching for keywords and phrases instead of clicking on ads, which brings to us to…
Pros and Cons of PPC
As explained previously, while an SEO strategy will take some efforts in order to get a remarkable result for your website, PPC offers an immediate response compared to SEO. Here is how PPC works. You agree to pay Google a certain amount in order to have your ads posted when people are searching for a keyword or phrase that are related to your business. However, PPC can be tricky because you need to have your landing page, keywords, and ads optimized and matched together perfectly in order to get a high “quality score”. If you get a high quality score from your landing page, ads, and keywords, this means you will get a lower cost per click plus a high ad position. Because a search engine like Google does not expose their ranking algorithm to the public, testing and optimizing your keywords, ads and landing page on a consistent basis is a must. In other words, you will spend some money but that money may not get any real returns until your ads are properly tested.
So Which One Is Best For Your Business? SEO or PPC
Rather than choose either SEO or PPC, do you think you can go for both? Actually, using both SEO and PPC can leverage the power of those techniques. When you try to rank high with a keyword, you can test the result with PPC first and see if it will give you the desired outcome from your budget. If the result turns out well in your favor and you see some potential, we recommend to not hesitate to perform SEO for that keyword on your website. By doing this you will not waste your effort of optimizing your website with a particular keyword that does not convert visitors to customers. However, if you do not have a substantial budget and your industry is highly competitive, PPC should not be part of your traffic strategy and instead you should go for SEO.
Now that you know the pros and cons of SEO and PPC, it is important for you to know which strategy is best for your business and if you have the marketing budget to sustain both. For more information about the benefits of SEO and PPC in Melbourne FL and anywhere else, contact us today at firstname.lastname@example.org or give us a call at 321-255-0900.