This is a great question and one that we are really glad you asked. First, you have to understand what a website is? That sounds silly right? It is a silly statement, but so many of you do not understand how your website really functions. Your website is simply an online business card. I do not know about you, but the only person I have given my business card to people that I meet in public, shake their hand, and then hand my business card to the individual. Your website functions much the same way. The only people who are going to visit your website are people you send their through effective marketing programs. That’s right, the old adage “If you build it, they will come” only worked for Kevin Costner in Field of Dreams. I know most web development company’s won’t be honest with you and tell you the truth because if they would tell you the truth, chances are you would not re design, redevelop, or rebuild your website with them. In many cases, you did not need a new website, your current website was more than sufficient. At best, you probably only needed to make minor changes. But website development companies would lose thousands of dollars per customer if the large majority of them really provided the services that many of you realistically needed. I know what you’re thinking. Most website designers, and web development companies are bad and have a bad name. I’m not saying that at all really. At the end of the day, the onus is on YOU to conduct your own research and arm yourself with all of the information necessary to make the right decision for your business. As a business owner, at the end of the day, if I make a bad business decision to hire the wrong vendor, it wasn’t the vendor’s fault it was my own. , I am accountable to myself and my own bank account, just like you! There you have it! The secret is out. Realistically, it was never a secret. You knew all along once your new, beautiful, fast, pretty, and adorable website designed, created, and made live, the leads didn’t come!
How Do I Fix This?
First, you have to develop a business plan which in large part includes a marketing plan. If you are not executing a business plan correctly with a marketing plan, it is 2016 folks. There are 1 Trillion (that’s Trillion with a T) active, online, and running websites today. Bill Gates says “If your business is not found online you will not have a business today” and he’s right. Please don’t sit there and think or say to yourself, “my marketing is all word of mouth”. That is a joke and you are telling yourself a lie. That is not a marketing program, nor will it generate results in 2016 UNLESS 99% of your customers are baby boomers (age 60 and up).
Now, getting back to how to fix this problem. After you develop a business plan, you must research important pieces of information to develop your marketing plan. You need to understand your customer demographics to then ensure you are employing the right marketing techniques that each age group utilizes. Baby Boomers are not utilizing Snapchat, and Millennials buy in large are not watching TV or listening to the Radio. For more information on how you can begin a marketing program to generate leads for your business, please send us an email to schedule a free consultation. firstname.lastname@example.org or please give us a call: 321.255.0900