Why Your Brand Should Be On Pinterest.

Social Media Marketing Melbourne FL

What are the perks of having your business or brand on Pinterest to utilize social media marketing Melbourne FL?  It’s a place to showcase your brand or business to an engaged, niche market.  There are over 200 million monthly Pinterest users worldwide. Out of that figure, a lot of folks are looking to seek and share helpful ideas.  Pinterest often acts as an information resource for many users and that’s why it’s a good place to showcase your brand or business. Did you know that 40% of Pinterest users have a household income of $100k+?  That is a huge audience with spending power!

Pinterest is where people come to for inspiration based on their interests.  Every inspiration is represented by a Pin, which is an image that is searched and saved to a users board.  Pins can also have links back to a brands website. This is why Pinterest is great for generating traffic back to a business website.  Some folks may be coming to Pinterest for an idea and may accidentally discover a brand or business that they like. It is recommended that a link always is included with a pin.  This could be to an article, a brands blog, or a website. The difference between Pinterest and Instagram is that one can add links to each pin on Pinterest. On Instagram, a user can only put a link in the bio. Adding a link to a pin makes it super easy for a user to get more information about a product or service and all the more likely that they take out their credit cards to make a purchase. Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest and social media marketing Melbourne FL.  

Pinterest may not have as many users as Facebook or Instagram but what makes it especially valuable is it’s a search engine.  Another thing to note is to take a look at who uses Pinterest and if that is the desired target audience. Let’s take a look at who is using Pinterest.  In the U.S. it has been reported that up to half of all millennials use Pinterest. 66% of users are females ages 25- 54 globally, with the male demographic growing everyday. There is a wide variety of interests that are being shared on Pinterest daily.  There are a lot of users who use Pinterest for inspiration every day. That inspiration could be in the form of Travel, Food, Fashion, Interior Design, Hairstyles, Makeup, cars, and many more interests. Let’s take a brand or a business in the Travel industry as an example.  Someone can create boards with their top bucket list destinations but may discover a new dream destination they may not know about. They spend all their extra time learning about this new dream destination like for instance say Tulum Mexico. Before Pinterest, they may not have known about this destination using Google or Facebook.  For a hotel in Tulum who has their business on Pinterest, they could find their pin being discovered all of sudden. One thing may lead to another and before you know it, you may have a reservation booked.

Another example is a user who loves coastal decor.  They want to decorate their new home but does not know where to start.  For a business who carries coastal decor, this is great because they may be discovered by this consumer and many others like them.  The user types in coastal decor as their keyword. They will get a lot for pins with ideas from a coastal living room to a coastal dining room. As the user scrolls down looking at the pins, they can create pins of their own or add pins to their Coastal Decor Ideas board. That board may then be discoverable to that user’s network.  Now the chances of a pin being viewed by more users have gone up.  If it is repinned and shared, then it just multiplies in views.  They say that the life of a pin goes on forever. That’s because if people keep sharing it, then it won’t just sit in the dark like on other social platforms.  If a brand or business’s target audience is on Pinterest and they have not tapped into a part of the business strategy, they could be missing out on a wonderful opportunity to grow and a huge aspect of social media marketing Melbourne FL.

Anyone who has been on Pinterest knows that it is highly active.  A Pinterest user can go from Pinning a dreamy Tulum yoga retreat to organizing a week trip complete with Tulum outfit ideas, places to eat, and what to do.  Pinterest boards keep everything organized so that users can later refer to their Pins in an organized fashion. Brands and Businesses like to ask the question, how did you hear about us.  They love to hear Pinterest because they know they are well represented on this social platform.

The AD Leaf wants to help get your company on track for successful social media marketing Melbourne FL with Pinterest and all social platforms! We focus on the big picture and understand the strategies to get the most out of your social channels. We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of social media marketing Melbourne FL, contact us today at info@theadleaf.com or give us a call at 321-255-0900.