Why Does Mobile SEO Matter?

SEO in Melbourne FL

You can’t simply make your site responsive and truly call it mobile-ready. To adjust to the dramatic rise of mobile search, you need to understand how people are using mobile devices to find your website. Mobile search engine usage surpassed desktop search engine usage in early 2015 and it hasn’t stopped growing. As the shift to mobile continues to dramatically increase, we keep investing time into learning what this increase means to your business.

Today, you now need to keep an eye on both desktop and mobile SEO in Melbourne FL because a majority of sites have different rankings on these different devices. This means that being the top listed site on the desktop version of Google doesn’t guarantee you will be the top listed site on the mobile version. So to be successful, you need to have a dual.pronged approach to your SEO in Melbourne FL strategies.

Back in 2016, Google announce they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports.In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out in March of 2018, it is a new procedure in which a website’s search engine indexing is based on its mobile version.. If your website isn’t mobile friendly it can really hurt your search engine rankings, which hurts your business.

These differences in keyword rankings are driven by Google to create a better experience for mobile users, and it is important to make sure your website is compliant. At The Ad Leaf, we have a highly successful strategy for SEO in Melbourne FL to maximize your website rankings. Our approach includes a many highly critical factors like:

  • Separate strategies and plans for both Desktop and Mobile SEO in Melbourne FL.
  • Tracking page speeds for both versions of the website as mobile websites need to perform and load faster.
  • We keep track of mobile users while they are on your site so we can learn their behavior and adjust our strategy accordingly

As specialists in the field of SEO in Melbourne FL, mobile first indexing isn’t a huge algorithm change like we have seen in the past. It’s a change in how Google reads your website and how your site ranks on mobile. If you don’t have a mobile website, Google will still search and index the desktop version of your website but there is a downside to that. You can be ranked really well for certain keywords but that doesn’t mean you will turn those clicks into conversions. If you don’t have a mobile website, it could make your website difficult to read on mobile devices which will increase the bounce rate and possibly start to negatively impact for search rankings.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO in Melbourne FL is a must. Understanding there is a difference will help you grow your business. We are specialized is this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.