Depending on how you perceive them, technological advancements can either pose new problems or new opportunities in any industry, and developments in the area of artificial intelligence and digital marketing are no exception.
Self-teaching algorithms have made search engine optimization (SEO) more complex and challenging to learn, which means that it could get more challenging to target followers, and eventually win a customer through digital marketing initiatives.
However challenging it can be to adapt to new innovations, an incredible return on investment exists for those who are willing to adjust and learn how to use emerging technologies.
So, how will artificial intelligence shape the new SEO landscape?
Search Engine Are Becoming Smarter
While it’s made our work a bit tougher, it still presents an opportunity for advertisers.
The goal of both these developments in artificial intelligence and machine learning is primarily to have improved user experience and to make consumers happy.
Don’t we want the same thing as the marketers? If these networks get more effective, features such as private (formerly “personal”) search results can push more eligible, qualified traffic to the right location. Thus, instead of creating mass appeal content for better search ranking, you will be able to create content that speaks directly to your audience – meaning more qualified traffic.
Let’s see how AI is being used to produce quality content, develop better strategies, with a focus on personalized customer experiences.
Nothing captivates a buyer more than being personally marketed to. Today’s consumers want to feel as if companies care enough to produce content that zeros in on their individual needs and concerns. Personalization is thus important not only for SEO, but also for the satisfaction of the consumer. Data reveals that 79% of companies that have met their sales goals have a designed a personalization stragety. In addition, smart optimization engines used to identify consumer intent would allow digital companies to increase their revenues by up to 15%.
Consumers want businesses to pay attention to what they do online and bring ease to their online buying experience. AI helps you to construct customized interactive environments that cater to these individuals.
Specifically, AI can allow us to:
- create specific landing pages
- dynamic content
- create unique customer interfaces focused on behaviors
How AI Is Used Today
Finding out what keywords, verbs, or phrases you want to automate is more than half a fight. AI excels in identifying trends in broad data sets, including search volume results. Your preferred search engine depends on artificial intelligence to produce the answers of your queries. Search engines use advanced AI, machine learning , and deep learning to perform searches, and then anticipate which outcomes will fulfill each quest. As every SEO specialist who tracks Google’s algorithm updates knows, search engines do not disclose precisely how their AI programs operate, but offer hints.
It’s not always straightforward to make sure your company turns up specifically in search of several different places. And the consequences of incorrect local search results can negatively affect companies within a metropolitan area. AI is great at solving this type of information-based problem on a scale.
User Experience Is Top Priority for Ranking
More intuitive search engines are taking into account user interaction and connection trends in the evaluation of the content. User engagement has been Google’s top priority for some time now.
Google is looking at four key user interface signals:
- Organic Click-through Rate: The number of users who click on the outcome of the search.
- Sessions: How long a person has spent on your web.
- Bounce Rate: How many users leave your website immediately after arrival.
- Pogo-sticking: How many times a user clicks the back button to go back to the search results and find another connection.
In addition to the accuracy of the content on your websites, you must ensure that the website is searchable, easy to navigate, and available to all browsers and computers.
Back links are still also a significant ranking aspect, so make sure yours comes from high-level pages.
Even More Mobile-Focused
Users Are More Likely To Purchase From A Mobile Friendly Company
Your smartphone friendliness has an effect on your conversion rate. If your platform is running well on smartphones, your customer is more likely to buy items from your service. A mobile-friendly website will help you make more conversions.
People Invest A Significant Portion of Their Time on Mobile Devices
70% of the time, users use handheld devices to browse the internet. If users spend most of their time surfing the web using mobile devices, you need to ensure that they have a memorable experience on your platform. If you don’t adjust, you risk losing potential leads bad a poor mobile experience.
The implementation of strong, high-quality SEO on a brand’s website and digital properties will always benefit the brand and its marketing efforts. At The AD Leaf ®, we understand that not every business has the time to invest their full efforts into SEO. To learn more about how investing in SEO can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at firstname.lastname@example.org. We look forward to hearing from you soon!