Annette is an SEO/PPC Specialist at The Ad Leaf Marketing Firm. She was born in Yokosuka, Japan, and has had the opportunity to experience multiple cultures worldwide from being a military brat. She has now been in Melbourne, FL, for a few years. Annette has a BS in Business Multimedia Technologies and a Minor in Computer Science and has found being able to apply her experiences in the company. In her spare time, she enjoys playing video games, trying new food, and spending time with friends and family.
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Is Jasper Worth the Cost or is ChatGPT Enough?
ChatGPT and Jasper are revolutionizing content marketing-but which tool comes out on top?
With the rise of content writing AI taking over the content marketing and copywriting landscape for the foreseeable future, most writers are looking to AI to help them produce work more efficiently. And for good reason. While all these services are in their infancy, they offer a simple solution for writers looking to improve their workflow. Although many different AI writing tools are currently available: Writesonic, Copy.ai, CopySmith, the two most popular AI tools to date are openAI’s ChatGPT and Jasper.ai. So which profrom should you choose, Jasper or ChatGPT?
Jasper is ChatGPT
The key to choosing between the software that people aren’t talking about? Jasper.ai, is ChatGPT. Allow me to explain. When people mention ChatGPT, they’re talking about the free version of ChatGPT, which operates on the GPT-3.5 language model and is available to the general public. Jasper is built on the same language model as this standard ChatGPT. However, a paid version of ChatGPT is available in ChatGPT Plus that operates on the GPT-4 language model. GPT-4 is the more powerful evolution of GPT-3.5 and is said to be ten times more advanced.
GPT-4 can:
- Solve more complex problems that GPT-3.5 cannot
- Identify local accents and dialects
- Recognize the emotion of the text
- Analyze images and provide human-like feedback
- Produce content quicker and more accurately
What’s the difference between ChatGPT and Jasper?
The difference between Jasper and ChatGPT is that Jasper is built with marketing in mind. It offers added features like keyword integration, brand voice integration, and writing templates that can expedite the content writing process. These added features culminate in Jasper’s $49 monthly price tag. Basically, Jasper is an altered version of ChatGPT meant specifically for content writers.
Meanwhile, ChatGPT has many more use cases such as:
- Summarizing content
- Solving math equations
- Writing short lines of code
Notably, there is a feature called ‘chat’ included in Jasper subscriptions that is basically the same as standard ChatGPT. ChatGPT is more akin to a virtual assistant and by default, it’s in a conversational style rather than functioning purely as a content generator.
ChatGPT is not the most reliable
ChatGPT can perform the same standard functions as Jasper, plus it’s free. So here’s the biggest reason some opt to invest in Jasper (other than the marketing-specific features): because ChatGPT is available for free to the masses, so many people are on it at one time that the servers can commonly reach max capacity, prompting a screen that forces you to standby while the servers cool down. Jasper solves this issue by being available at all times.
Is ChatGPT Plus the middle ground?
As mentioned earlier, ChatGPT Plus is the new and improved version of the standard ChatGPT. And for a monthly subscription of $20, it’s all yours. Unfortunately, according to buyers and Reddit users, the consensus isn’t clear whether the payment is justified. For starters, you’re still limited by how often you can use the tool, as you’re capped at 25 messages every 3 hours. And to make things worse, the content writing capabilities don’t seem to differ all that much from the free version. On the bright side, users note that programming capabilities seem to have improved and overall production speed seems to be up.
It’s your choice
To circle back to the question at hand, is Jasper worth the cost or is ChatGPT enough? So while ChatGPT is more powerful as it’s more advanced and built on a larger database in ChatGPT Plus, Jasper might still be superior for content writing purposes as it has templates and different tools available that make the content creation process more streamlined. Overall, if you’re a writer looking to expedite your writing process, you should use your own discretion to decide if these AI tools will benefit your writing.
AI is not replacing humans just yet
It should also be noted that for those who think these AI tools are replacing copywriters-you’re certainly mistaken. While these tools can expedite the marketing process for trained writers, don’t expect them to produce award-winning writing. As it stands, these tools can only produce generic regurgitations of data collected from the internet. This can be useful for certain writers who want a rough framework to work off of to craft a creative marketing piece. Basically, AI writing tools are to content writers what Photoshop was to graphic designers. Graphic design never became obsolete-it became more efficient.
Real experts bring real results
It’s clear now, AI isn’t replacing real writers just yet. So if you want to grow an email list, boost traffic to your website, and grow your company, you’ll need a content writing expert. Or what if you could work with an entire team of experts? Specialists in each element of marketing that can target every aspect of a successful marketing campaign: SEO, paid advertising, social media management, detailed analytics, etc. TheADLeaf has been supercharging companies for many years with our all-encompassing marketing approach. If you would like to make a difference in your business, click here to fill out our free consultation form, and we’ll respond asap with a detailed framework on how we can passionately collaborate to bring you real results.
Social Media Trends
According to the Datareportal January 2023 global overview, in the last 12 months, 137 million users have come online. With social media use skyrocketing in 2022, it’s important to look to the future to see what social media trends will be popular in the near future. Staying on top of social media trends is a vital practice for social media coordinators! Here at The AD Leaf, we have compiled a list of the top 4 social media trends you should look out for in 2023:
Social Media Trends #1: Influencer Marketing
Influencer marketing is more popular than ever. Especially with the rise of TikTok, users appreciate the candid nature and non-salesy tactics influencers have provided. People relate more towards those like themselves rather than celebrity
influencers whose opinions they may tend to value less.
The Pew Research Center surveyed social media users in 2022 and found that influencers influenced 54% of 18-29-year-old users to purchase an item.
How to get started:
1. Find influencers manually or with a social media listening tool.
2. Establish a relationship with an influencer.
3. Message the influencer directly and offer to collaborate.
Social Media Trends #2: Brand Authenticity
More and more users are demanding that brands be authentic with how they give back to the community and how they represent their products. From the decrease in edited photography to the new trend of de-influencing, one thing is for sure, users who demand more from brands and brands will have to work harder to show their users that they are conducting ethical business practices.
How to get started:
1. Incorporate behind-the-scenes clips of everyday business.
2. Show how your business gives back to the community.
3. Use social media to your advantage by reaching out to users for opinions.
Social Media Trends #3: Short-Form Video Content Rules the Space
In 2021, TikTok surpassed Google for a brief time as the most visited website/app on the internet. With over 1 BILLION active users across 154 countries, TikTok dominates the social space.
How to get started:
1. Build a unique profile to show off your product and/or business practices.
2. Utilize trending sounds, templates, graphics, and video styles the algorithm likes to push.
3. Build a follower count and start going live! Many users on TikTok appreciate the authenticity that live streams bring, so build that following and engage with your audience so you can go live.
Social Media Trends #4: Augmented Reality (AR) and Virtual Reality (VR) Become Mainstream
More and more social platforms are experimenting with AR and VR marketing forms. Research from Magna Global found that three-quarters of viewers are likely to perform some action after seeing an interactive ad. These ads can include interactive lenses as well as filters. By utilizing this technology, your brand can soar to new heights with extended reality.
How to get started:
1. Research what platforms you already utilize would benefit from the use of AR/VR.
2. Define what makes your product/service unique enough to enter the virtual space.
3. Work with a marketing professional to set you up for success in the VR space.
It’s safe to say that 2023 will be an exciting year for social media trends. If you’re unsure how to incorporate these trends into your business marketing strategy, reach out! The AD Leaf Marketing Firm has the professionals you need to make your business a success. See what we can do for your business by contacting us at info@theadleaf.com or calling us at 321-255-0900.
Which Social Media Ad Platform is Right for My Business?
So you’ve been thinking about which social media ad platform is right for my business, and investing in social media advertising. That’s fantastic! However, picking the right platform for your business is important to ensure your ads succeed.
Here are a few facts from BusinessDIT to know before getting started on your social media advertising journey:
- A whopping 93.79% of businesses are on social media in 2023
- 200 million people visit at least one business profile every day
- 55% of small businesses in the U.S. use social media to advertise
- 82% of marketers/business owners say that social media is at the core of their business operations
Social media has become a core aspect of many companies, so picking the platform that best fits your company and your needs is important. Now it’s time to identify your goals and pick the right platform.
Facebook/Instagram (Meta) Advertising:
Facebook and Instagram are some of the most popular social media advertising platforms. Around 3 million businesses are advertising on these platforms, making them some of the most heavily saturated platforms. However, Meta’s advanced targeting makes both of these some of the greatest assets for local businesses to advertise. Here are a few key indicators that your business is perfect for Facebook Advertising:
- Is your business service-based or product-based
- You know your target audience and their demographics
- Do you want to target a specific area or go national
- You are willing to pay-to-play
Pinterest Advertising:
Pinterest is one of the most underrated advertising platforms. With over 445 Million people using Pinterest every month, it’s a great way to reach users across the United States or even the world! Here are a few key indicators that your business is perfect for Pinterest Advertising:
- Are you a national service-based business or a product-based business
- You can create creative ads and graphics.
- Your business/product is niche enough that people are looking for it.
- Your target audience is women ages 30-49
TikTok Advertising
TikTok has become one of the world’s most popular social media platforms. With over 3 billion downloads and 50 million daily active users, TikTok is a gold mine for business owners to take their business to the next level. Here are a few key indicators that your business is perfect for TikTok Advertising:
- You have a product-based or service-based brand.
- You can execute innovative, engaging short-form videos.
- Your target audience ranges from Gen Z to Gen X (this app is for everyone!)
- You want to reach a large audience in a short period of time
LinkedIn Advertising
LinkedIn is the perfect platform if you’re looking to make more Business-to-Business (B2B) connections! It’s one of the only B2B platforms out there and allows you to reach professionals in your target audiences industry. Here are a few key indicators that your business is perfect for LinkedIn Advertising:
- You have a niche, service/product-based business
- You want to reach professionals in your target industry
- You are attending tradeshows or events and want to invite your connections to meet with you
- You are looking to become an industry leader in your field
Why the AD Leaf?
Social media reaches far further than you could ever imagine. Spanning worldwide and reaching professionals and consumers you may not have thought about targeting. That’s why having a social media expert on your Team is important. The AD Leaf Marketing Firm, LLC has a full-fledged social media department specializing in Social Media posts, engagement, and ads so your business can thrive in the social world. Don’t navigate it alone; call or message us today to get started on your social media journey!
Differences Between an iPhone and DSLR Camera
Smartphones are getting better and better, which means their cameras are too. For some, the iPhone is capable of taking quality photos that don’t require any other type of camera. But for others, there’s no comparison between what a smartphone can do versus what a professional camera can do. So let’s dive into the differences between an iPhone camera and a DSLR camera so you can decide which one is right for you.
The Basics
At its core, an iPhone (or any smartphone) is trying to fit as much tech as possible into a device that can fit in your pocket—which means its limitations are pretty well set by design. A DSLR (Digital Single-Lens Reflex)camera has no such limits—it’s designed to be used with interchangeable lenses and accessories that allow it to take photos or videos far beyond the scope of any phone ever made. That being said, let’s look at some of the main differences between these two types of cameras.
Lens Quality
The main difference between an iPhone and a DSLR camera is its lens quality—simply put, the lenses on DSLRs are much higher quality than those found on smartphones. That being said, iPhones have several different lenses available depending on the model you purchase, but even then, they don’t come close to matching up to what a high-end DSLR lens offers in terms of clarity and sharpness.
In addition to higher-quality lenses, most DSLRs also offer interchangeable lenses that allow you more versatility when shooting different types of photos or videos. This feature alone gives you almost limitless options when it comes to capturing whatever scene you want.
Lighting & Color Accuracy
Another major difference between iPhones and DSLRs is their ability to capture accurate colors and handle low-light situations differently. iPhones tend to struggle with color accuracy due to their limited sensors; whereas a good DSLR will be able to reproduce colors accurately regardless of lighting conditions or time of day. Furthermore, iPhones tend to struggle to capture detail in low light conditions; however, this isn’t an issue with most modern DSLRs because they have larger sensors that allow them to capture more light than smartphones.
Conclusion
No matter which type of camera you choose—iPhone or DSLR—you will still be able to get great images out of either one if used correctly. The primary difference lies in your level of control over each shot; while an iPhone may give you some level of control over certain aspects like exposure compensation or white balance settings, ultimately, it still relies heavily on its automatic mode for most shots taken with it. On the other hand, a good DSLR allows for full manual control over every aspect, from shutter speed all the way down to ISO settings; giving users complete control over how their images turn out each time they press the shutter button. Ultimately it comes down to personal preference as both cameras have their pros and cons —but understanding these differences can help make your decision easier so you can get exactly what fits your needs best!
How can The AD Leaf Help you with your Videography needs?
We have a team of professionals dedicated to developing the best video content to represent your business in the digital world. Our experienced videographers are here to ensure that your content is as visually stunning, engaging, and informative as possible. From concept development to filming, editing, and post-production, we strive for excellence every step of the way. Start your video strategy today! Contact us today at info@theadleaf.com or call 321-255-0900.
Why Mobile SEO Matter?
Mobile SEO is even more prevalent than ever. Organic searches have increased immensely on mobile devices. People literally do everything on their phones. In fact, to prove our point, you are probably reading this article on your phone! Simply making your site responsive is not optimized for mobile; it is not just about fitting on the smaller screen.
Since Google announced they would start mobile-first indexing businesses, you should have an SEO strategy for mobile and desktop because most sites rank differently in searches depending on the search’s device. If your website isn’t mobile-friendly by now, it will hurt your search ranking. Many aspects make sites optimized for mobile, and now that you know how important it is for your site, brand, and business, we are ready to share these best practices up our sleeves.
Speed It Up
This is a very crucial aspect for both mobile and desktop SEO. People can be extremely impatient, so if your site does not load in a blink of an eye, the searcher will most likely go back and try your competitor’s site. In fact, 40% of consumers will wait no more than 3 seconds before abandoning the site. People want answers now. Site speed is important for SEO efforts because if speed is low, it will cause an increase in bounce rates. Also, Google users come first, and if they constantly get impatient with your site and leave before it loads, Google will drop you in the rankings.
Don’t Judge a Book by its Cover Does Not Apply to Websites
We live in a society where most people have a smartphone in their pocket, and because of this, your website needs to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to desktop and mobile viewers.
However, being responsive isn’t enough these days; you need to go a bit further than this. There is more to it than just making everything fit onto a smaller screen. Mobile optimization reformats and redesigns elements so that way they more appropriately fit. For example, your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. Hamburger menus are popular to use on mobile screens.
Another design aspect to consider is the amount of content you have on the mobile site. Scrolling endlessly is not appealing. Something even worse is having to zoom in to read anything on the site; that takes up more time, and more than likely, your mobile viewer is on the move.
Avoid Pop-Ups like the Plague
We live in an ad-blocker world. Even if your cute pop-up message does show, the user will probably get frustrated and not even pay attention to what you are offering. This frustration with pop-ups is the effect of other businesses needing to design them and over-using them properly. If you want to use a pop-up, ensure the “x” is easily visible and clickable because people hate zooming in to click on an icon.
Local SEO is HUGE on Mobile
People these days don’t seem to slow down. Everyone is always on the move. Not to mention, people can be very impatient when trying to run a bunch of errands around town. Therefore, local SEO becomes a huge factor because those people use “near me” like it’s going out of style. They want the quickest answer that is closest to them. People want things to cater to their needs, and location qualifiers will help your business and them at the moment.
Since mobile devices have become such a crucial factor in search rankings, creating different desktop and mobile SEO strategies is necessary. We specialize in this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Contact The AD Leaf for our mobile and desktop SEO strategy services.
How can The AD Leaf help you?
You are busy running your business as it is, so working on your website’s SEO Mobile friendly version might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that can improve your SEO mobile user experience targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.
Is TikTok Beneficial For My Business?
It’s hard to ignore the popularity and influence of TikTok, especially for marketers. Brands on TikTok can reach younger audiences, which allows them to increase brand awareness and ultimately go viral. How do they do this? They leverage the power that is short-form videos.
Why You Should Market Yourself On TikTok
Why should I market myself on TikTok? This is a great question that a lot of companies may ask themselves. TikTok has been named the fastest-growing social media platform, making it a powerful place to market your company when done correctly. A common misconception is that only millennial businesses should promote themselves there, but I want to show you that no matter your business, TikTok advertising could be for you!
How Popular Is Tiktok?
Tiktok began rapidly growing during the COVID-19 pandemic, as many users suddenly had more time to explore the platform and build a connection with their audience. Tiktok has surpassed one billion users worldwide, quickly becoming the most-used Social Media platform of all time!
How Can It Benefit My Business?
Most people hear TikTok, and they may think of a cool new dance trend they saw (and have been secretly practicing in their bathroom) or a cute video of a dog doing something simple yet equally adorable. However, TikTok is also a fantastic place to get your products. After scrolling through the For You page for just a few minutes, you will likely see 1-3 small to large businesses promoting their products. From brands as small as young adults making jewelry in their parents’ garage to multimillion-dollar companies like Scrub Daddy, these brands are taking to TikTok to market their products.
How Should I Market Myself On TikTok?
You can market your brand on social media in a few different ways. The first way is through product promotion on your page. This could look like filming a short video of how your lipgloss looks when worn, coloring the new coloring sheet you just created, and more. Users love to see packing videos where they are just packing an order, the process of their product being made, and more. This allows the merchants to display the work that is put into what they are creating. The point of marketing on TikTok is that you get to show your product in action or even the process of making it. This is great for small businesses that have yet to afford a marketing budget or even a website. These can be filmed in a casual setting. Spontaneous content produced in ordinary surroundings has just as much a chance of cutting through. Many viral TikTok videos are created in garages, bedrooms, and even cars.
Once your business has grown, you might find yourself with a marketing budget. This opens up more doors of possibilities for you.
Sponsoring popular creators to promote your product is a great way to drive up business. People are more willing and open to buying something used and reviewed by a peer. If viewers can relate to whoever is showcasing an item, they are more likely to purchase it.
If you cannot afford to pay the creators to use your products, you can even send them PR packages, and often the creator will talk about your products anyways, but it isn’t guaranteed. However, it is a good alternative to getting your products talked about by popular creators without paying for sponsorship.
All in all, TikTok is a great platform to market your business, no matter what you are selling! With no budget or a large one, TikTok marketing can work for you.
How can The AD Leaf help you?
You are busy running your business as it is! So if you need help with your TikTok profile, content creation, or video production, our team can help. The AD Leaf Marketing Firm develops a strategy targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.
State of Social Media in 2023
Fun fact about the state of social media in 2023: Facebook is about to be old enough to vote! It’s no longer a question of should your business be on social media but a question of how effectively you are using this powerful tool for marketing your business. If you don’t have an answer to this question, you’ll likely struggle to maintain relevancy in today’s fast-moving digital marketplace.
Don’t just take our word for it; look at this latest Google Trend graph showing the rise of social media and the decline of the ever-popular excuse for the lack of marketing: “Word of Mouth.”
Social Media Marketing vs. Word Of Mouth
So, what do you do with this information?
As a business owner, it’s time to come to the incredibly important realization that social media is not only a viable part of marketing your business, it’s actually one of the most effective ways for many business models in today’s ever-evolving digital landscape.
It’s not enough to casually post pictures on your social media channels once in a while, either. Not only do platforms like Facebook and Instagram understand that your page is a business, but they expect you to pay them in order for our content to be shown to your intended audiences.
Did you know that less than 5% of the content you post is shown to your audience organically (without paying to promote it)? This is known as Pay-to-Play, and it is becoming more common with services like Twitter’s new Gold Verification for businesses. This is a big change from just a few short years ago; each time you posted an update, it was shown to all of your page audience (those users who like and follow your page). Now, not only do you have to pay the platforms to grow your page audience, you have to pay the platforms to show those people who have already chosen to be a part of your audience your content. This makes the market fiercely competitive and requires your business to take a serious look into advertising budgets if you want to be heard above the noise.
So, what’s new then?
If you’re savvy with social media marketing, you’re probably thinking to yourself that this is nothing new for 2023. These changes were rolled out in phases in 2017 and 2018. That’s true! However, the Meta Business Manager interface, the Ads Manager interface, and Meta’s Advertising Policies (in the wake of failures like Cambridge Analytica) are changing regularly; Meta has become increasingly strict with advertising policies, more advanced with ad targeting options and introducing more highly developed interfaces to improve your performance.
Social Media Marketing has a lot of weight to carry as a small business’s only marketing program. For most small businesses, running things yourself is not the best answer. A mix of services, such as SEO (Search Engine Optimization), Email Marketing, Web Services, and Social Media, are needed to help boost your business above the competition. Unless you’re able to keep up with weekly advances and policy changes, manually invest money in paid posts to grow your audience quickly, and develop strategies to reach and retarget your audience, social media marketing will prove to be a very slow-growth marketing service line and will not yield lead procurement results with the speed you would expect.
Your social media pages start off as a branding tool.
Understanding the best and latest strategies for using that tool is why you should be working with a trusted advisor. As your platforms begin to grow and develop, you’re raising your hand to let your audience know you’re here, and you are sharing content that helps them get to know your brand and your products or services.
When you have 50 followers on Instagram, don’t expect the public to jump for joy and immediately start buying into your brand and what you’re selling. 21st-century consumers are educated, and they will vet you. One of the first places modern-day consumers look for you is on social media, so having a professional presence is critical for landing those first impressions.
Once your platforms start to grow legs and build an audience, they will move from only serving as a branding tool into a customer service vessel for your company. You will notice customers asking about products or services they are interested in or have paid for.
Finally, when you have reached an acceptable audience size (whatever size your audience find acceptable), once they see a regular stream of content sharing (so they realize you’re not a bot/spam account) and you have positively interacted with your customers on your pages as proof of your customer service, your platforms will begin to procure leads or sales more organically.
This trajectory is slow growth, and you must be committed to its success for the long haul. Commitment in this context means you must work to regularly cultivate impressive and relevant content, you must not try to oversell to people, and you should offer content that users actually care about, not what you want them to see.
How does your product or service solve the problem for the consumer?
How can The AD Leaf help you?
You are busy running your business as it is, so this information about the state of social media in 2023 might be too time-consuming -and sometimes overwhelming- especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that develops content targeted to your goals, audience, and industry! Our social media team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.
4 Benefits of Social Media for Small Businesses
4 Benefits of Social Media for Small Businesses
The early days of social media are long gone. The days when Facebook was used to tell your friends and family what you did that day, and instagram meant posting what you ate for dinner that night. As social media gained in popularity, its purpose began to grow. Social media has become an ever-present part of our day-to-day life and, thus, has become a dynamic marketing tool in 2022. To stay relevant in the digital age, social media is nothing short of essential for every digital marketing strategy. Here are 4 Benefits of Social Media Marketing that EVERY business, large or small, should know:
#1 Advertising and Brand Recognition: (Shout Your Brand’s Name From The Rooftops!)
Social media is heavily integrated into our society. Everyone is active in at least some form, whether you are actively posting or just a viewer. The beauty of social media is being able to quickly and effectively reach all those people simultaneously. Let’s compare a social media post to a newspaper ad. Print advertising has been around longer than any other form of advertising we see today, but how does it compare to social media marketing? Let’s say we are trying to get the word out about a sale. To put an ad in the paper, you will have to make some choices: How big can my ad be? Will my ad have color? Who will my ad reach? How much will it cost me? Today’s average rate for a newspaper ad is $12 per inch, meaning a 4×10 inch ad will run your business at $480.00! Now let’s talk about social media; not only is it more efficient, but it’s also free! Rather than a one-off ad in the paper, social media allows you to talk to your entire community 24/7. It’s just a matter of time before everybody knows your name. Any money you spend on an ad on social media is icing on the cake to reach more of your target audience. That $480 could get your Facebook ad in front of thousands of users in just a few days’ time!
#2 Show Your Brand’s Personality: (You Know You’re Awesome, So Tell Them!)
Stuff that 4×10 newspaper ad with as much personality as you want will never tell your brand’s story like social media. With social media, you are able to show your business’s personality like never before.
Have a fun day at work? Snap a picture and share it! Exciting new update or product? Snap a picture and post it! Before you know it, your followers will have connected with you and your brand before even stepping foot in your small business.
#3 Easy Way to Provide Updates: (Never Miss A Beat)
If you are a small business, you want to connect with your local audience. Social media provides a direct line to that audience. This allows the customer to interact with your brand in real-time. Everybody loves to support local small businesses in their town, and social media is the bridge you need to connect with them daily. Get the word out about your latest sale, and show off that new product or recipe the day you put it on the shelves or the menu. Even better than that, social media works both ways by informing you about what’s going on in your community. Connecting with local events like big sports team wins, weekend markets, town block parties, etc., gives your business a chance to connect to your audience on a more personal level. Help build some excitement around these events, have a sale, or run a promotion to take advantage of the extra foot traffic; by keeping the conversation going, your customers will feel connected to your brand, increasing levels of customer connection.
#4 They’ll Never Forget Your Brand: (Leave a Lasting Impression)
Did we mention that social media is everywhere, all the time? Social media marketing is what is considered a “live campaign.” This means that 24/7, your content is out there working for you and can be seen by anyone. Our newspaper ad from before is only effective to the subscribers of that publication and is gone as soon as the last one is thrown away. Not to mention, by the time our newspaper ad reaches the right person about your sale, your sale is over, and your potential lead is lost. In addition, how many times a day does a potential customer look at a newspaper? Once! Throughout the day, the world is checking their phones, jumping over to Facebook in-between emails, and scrolling Instagram to wind down at night; they’re constantly interacting on social media! If you don’t have a social media marketing strategy, you’re missing out on all these opportunities for your brand to be at the forefront of everybody’s mind. You want these people to be reading reviews, seeing your products, and asking you questions. In many ways, social media marketing has become the word of mouth of 2022.
How can The AD Leaf Help you after reading these 4 Benefits of Social Media for YOUR Small Business?
You’re losing money if you are a small business and you’re not marketing on social media. Social media has become essential to tell your brand’s story, connect with your community in real time, and leaving a lasting impression. If your small business’ social media has been neglected, The AD Leaf ® can help. Our strategy includes creating dynamic and engaging social media platforms tailored to your business’s specific needs and managing them to ensure your business has the tools to succeed in the modern world. For more information about the benefits of social media marketing, contact us today at info@theadleaf.com or call 321-255-0900.
Why Mobile SEO Matter?
Mobile SEO is even more prevalent than ever. Organic searches have increased immensely on mobile devices. People literally do everything on their phones. In fact, to prove our point, you are probably reading this article on your phone! Simply making your site responsive is not optimized for mobile; it is not just about fitting on the smaller screen.
Since Google announced they would start mobile-first indexing businesses, you should have an SEO strategy for mobile and desktop because most sites rank differently in searches depending on the search’s device. If your website isn’t mobile-friendly by now, it will hurt your search ranking. Many aspects make sites optimized for mobile, and now that you know how important it is for your site, brand, and business, we are ready to share these best practices up our sleeves.
Speed It Up
This is a very crucial aspect for both mobile and desktop SEO. People can be extremely impatient, so if your site does not load in a blink of an eye, the searcher will most likely go back and try your competitor’s site. In fact, 40% of consumers will wait no more than 3 seconds before abandoning the site. People want answers now. Site speed is important for SEO efforts because if speed is low, it will cause an increase in bounce rates. Also, Google users come first, and if they constantly get impatient with your site and leave before it loads, Google will drop you in the rankings.
Don’t Judge a Book by its Cover Does Not Apply to Websites
We live in a society where most people have a smartphone in their pocket, and because of this, your website needs to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to desktop and mobile viewers.
However, being responsive isn’t enough these days; you need to go a bit further than this. There is more to it than just making everything fit onto a smaller screen. Mobile optimization reformats and redesigns elements so that way they more appropriately fit. For example, your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. Hamburger menus are popular to use on mobile screens.
Another design aspect to consider is the amount of content you have on the mobile site. Scrolling endlessly is not appealing. Something even worse is having to zoom in to read anything on the site; that takes up more time, and more than likely, your mobile viewer is on the move.
Avoid Pop-Ups like the Plague
We live in an ad-blocker world. Even if your cute pop-up message does show, the user will probably get frustrated and not even pay attention to what you are offering. This frustration with pop-ups is the effect of other businesses needing to design them and over-using them properly. If you want to use a pop-up, ensure the “x” is easily visible and clickable because people hate zooming in to click on an icon.
Local SEO is HUGE on Mobile
People these days don’t seem to slow down. Everyone is always on the move. Not to mention, people can be very impatient when trying to run a bunch of errands around town. Therefore, local SEO becomes a huge factor because those people use “near me” like it’s going out of style. They want the quickest answer that is closest to them. People want things to cater to their needs, and location qualifiers will help your business and them at the moment.
Since mobile devices have become such a crucial factor in search rankings, creating different desktop and mobile SEO strategies is necessary. We specialize in this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Contact The AD Leaf for our mobile and desktop SEO strategy services.
How can The AD Leaf help you?
You are busy running your business as it is, so working on your website’s SEO Mobile friendly version might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that can improve your SEO mobile user experience targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.