Brian J Wallace Brian J Wallace

Brian started with The AD Leaf in January 2021. Brian and his team work with businesses and organizations to identify their marketing needs and goals, and consultant them on strategies and tactics to execute and achieve those needs and goals. He received his Advertising and Business degrees from the University of Florida. Brian has spent the last 20+ years in the media and digital marketing field working with local, regional and national clients of all sizes, from restaurants, auto dealerships, home service businesses to jet makers! He is a data-driven and analytical digital marketing enthusiast with a proven track record for developing, executing and optimizing marketing solutions that increase sales and drive market share. He currently sits on two non-profit boards, AAF Space Coast and Trinity Fitness Space Coast. Brian is a native of Long Island NY and has also lived in Southern California and North Virginia. He now enjoys living in sunny, warm Florida with his wife and two daughters.

Digital Vs Traditional Marketing: Who Will Win?

Posted on | by Brian J Wallace
Marketing, Social Media

Digital Media: 

Since the rise of social media in the early 2000s, marketers, and companies saw a new avenue to market their products and services to a much larger audience. An audience much larger and easier to reach than traditional marketing channels. Social media gave marketers a fabulous way to measure the success of paid media campaigns: analytics. Analytics has given marketers a unique tool to see tangible evidence that their efforts are having an impact.

According to the 2019 Social Media Marketing Industry Report. Marketers have identified two key benefits to social media over the last 5 years. 

86%  of marketers found their social media efforts have generated far more visibility

78% of marketers found their social media efforts have led to more traffic to their brand’s social media.

Digital marketing has been on the rise as technology becomes more apparent in our daily lives. Digital marketing will only become the dominant form of marketing in the years to come as technology advances. As it is only 24% of Gen-Z watches cable tv and Millennials only 41%. 

Gen – Z is becoming known as the “cord-nevers” since they are the first generation to grow up in a purely digital age. They don’t watch cable because they grave content and are more likely to grave videos over other forms of content. Which puts traditional media outlets in a precarious position. 

Traditional media:

While traditional marketing is still effective (for now) it is however nothing new. We have seen it in one form or another whether it’s from a tv commercial, print material in big box stores, a billboard while driving, or a magazine in the doctor’s office when our cell service won’t connect. 

All though traditional media has evolved over the last 20 years the fundamental aspects remain the same and it still remains limited in the digital age and with an evolving consumer base. Some forms of traditional marketing will outperform others, radio segments and podcast advertisements will outlive tv commercials as more people move to podcasts to get updates on current events in the world instead of the mainstream media. As it is, over 63 million Americans listen to podcasts each week. This presented a greater opportunity for podcast advertising. Currently, Podcasts are projected to generate 1 billion in revenue by 2021; according to the Internet Advertising Bureau (IAB). 

Who Will Win?

Both traditional marketing and digital marketing use the 4 P’s of marketing: Product, Price, Promotion, Place. 

Traditional media uses this as an integral part of creating a sales funnel and planning marketing campaigns. While traditional media can do well with price, product, and place it lacks in the fourth P: promotion. It’s too easy to ignore it and it doesn’t connect with people, it’s just there. Digital marketing, on the other hand, is very different and it uses the 4 P’s of the marketing mix effectively and in a unique way and at most times better than traditional marketing. 

The drawbacks of traditional marketing are that it does not reach about 50% of its audience, it’s more costly, you can’t measure your ROI, and can’t measure consumer feedback. As it is more marketing across all industries are shifting their efforts online, most consumers now do their product research online before making a purchase.

No matter what industry your business is in you will need to establish a digital presence and actively work to build your digital marketing strategy. We have already seen big box stores such as Sports Authority, Toys R Us, and Sears file for bankruptcy because they could not understand the importance of Digital Vs Traditional Marketing.

Social Media in Business: The Search Beyond Leads

Posted on | by Brian J Wallace
Marketing, Social Media

In the marketing industry, one of the most common concerns with business owners is leads. They want to ensure, matter of factly, that hiring an agency or firm to manage their social media content will result in viable leads. 

Will consistently posting content on social media platforms result in leads? Likely, yes. However, this is not fully the point of upkeeping social media platforms, and it may take time for this result to occur. Your social media is almost entirely about creating awareness and trust with your audience. Consider applying these topics to your current perspective on the purpose of social media:

  • Brand Awareness

One of the most paramount aspects of why your company should have social media is brand discovery. 60% of Instagram users say that they’ve discovered new products while using the platform. If a potential customer doesn’t know of your company’s existence, they’ll never become a customer. Being discovered on social media means that you are now on their radar. 

An example of this would be a user scrolling through hashtags and stumbling on your plumbing company. Currently, they don’t need any plumbing services, so they may not follow or message your company, but now, they have seen it. Next time they have a plumbing problem, they may think back to that time they found your social account and search for your company again, potentially leading to a phone call or website click to inquire about your services.

  • Make Your Company Relatable

Human beings are constantly seeking connection. When people see your company standing for something, sharing something, they start to form trust. This may happen consciously or unconsciously. 90% of people use social media to communicate directly with brands. This is largely due to this humanization of your company through these platforms. Many people are uncomfortable with calling a company and speaking to a stranger, so social media becomes that missing link between human connection and gaining information about a product or service. 

Sharing photos of your product or service in action on an authentic level is something your potential customers typically would not get elsewhere. Seeing your staff and company culture forms the start of a basic human connection with your company. Testimonials from other people immediately increase that level of trust as well, which is something often found on your social media. Now, people know a real, living human being has interacted with your product, and that has more meaning than the number of followers or likes on your page. 

  • Growth

74% of consumers use social media to make a buying decision. One of the best ways to create actual, tangible numbers that you can notably say is making a difference for your company is advertising on social media. Advertisements are highly targeted, meaning that the algorithm on the social network is showing your product or service to a very specific group of people that are likely to be interested in it. However, showing this advertisement to a user isn’t usually enough. Depending on the price of your product, most people prefer to do research on the company before spending a large sum of money. Here’s where your social media page comes back into the narrative. 

A common type of advertisement is a traffic ad, meaning that once an interested user clicks on your ad, they’ll be redirected to your website. Your website should have a lot of information on your product, who you are, your mission, etc. If they like what they see, they’ll continue their research. This will lead them down the road of searching for reviews and real photos of your product and service at work. They’ll search to see if they feel that they can trust you and will generally make this decision based on your social media, if that is where they first found you. 

This is one of the reasons that your social media is essential. It cannot be simply regurgitating photos from your website. You need to be distinguished as a thought leader, as empathetic, as an expert. This is portrayed over a period of time, and will be seen in a matter of minutes as a user scrolls through the past several months or years of your company’s social media.

  • Top of Mind Awareness

We’ve talked about brand awareness, but now we should consider a subsection of this, top of mind awareness or TOMA. TOMA brings all of these points together. If you’re the plumber that was discovered by a social media user, you want to be the absolute number one plumbing service that comes to their mind when they need these services. For example, if you get injured, you may say you need a Band-Aid. This is a brand that holds the spot in the top of your mind for the bandage industry.

Once your brand has been discovered by a social media user, this is where the process starts. Slowly, they’ll begin to recognize your brand and gain the trust that we’ve talked about before. Company growth is a large step on the path to top of mind awareness as well. The more your brand becomes recognized and tested by potential customers, the more they will consider you a leader in your industry, and this is where you will procure viable leads and successful sales.

The Ad Leaf Marketing Firm LLC has been in the industry for almost a decade and kept up with every trend on Social Media in Business with careful detail. We would love to have you as a client and start taking your brand’s presence on social media to the next level.

 

 

The History of Social Media

3 Things You Probably Didn’t Know About the History of Social Media

Posted on | by Brian J Wallace
Marketing, Social Media | , , , , ,

People seem to have a love/hate relationship with social media. On the one hand, humans are social beings. We crave interactions with others, and relationships play big roles in our everyday lives. Social media allows us to easily connect with friends, family, acquaintances, and even strangers. This can be construed in a positive or negative light depending on who you ask and when you ask them. Whatever your thoughts on social media are, it’s pretty clear it’s here to stay in one form or another. So, how did social media even start? Was it when the first cave painting emerged? When the first telegraph was sent? Did it start with the invention of the internet? The answer to this question isn’t clear cut, but there are plenty of interesting facts about the evolution of social media along the way! Here are 5 things you probably didn’t know about the history of social media on the internet.

 

1. CompuServe was an early online service provider that used a method similar to time-sharing.

CompuServe Information Service, a.k.a. CIS, was founded in Columbus, Ohio in 1969 as a subsidiary of Golden United Life Insurance. Initially, CompuServe had two objectives. The first was to provide computer processing support to the company, and the second was to sell excess computer capacity to other corporations through a kind of time-share system. In 1979, it began providing dial-up online information services to the owners of personal computers. CompuServe is known as the original online portal, offering message forums, online chat services, software libraries, and even online games! It grew in popularity in the 80s and 90s and was sold to AOL in 1997 with WorldCom acting as a broker for $1.2 billion in stock.

 

2. One of the first social media services was SixDegrees.com.

This social network site was named after the six degrees of separation concept, which is the idea that people have an average of six degrees of separation from each other. SixDegrees was founded in 1996 by Andrew Weinreich, and the website launched in 1997, making it one of the earliest social media sites on the internet. SixDegrees allowed users to create profiles, list their friends and acquaintances, and interact with other users. At its peak, SixDegrees had about 3.5 million registered users. Just two years after its launch, it was sold to YouthStream Media Networks for $125 million. SixDegrees was short-lived, though, in part because of the limitations of internet connectivity in the late 90s and early 2000s. It shut down in 2001. 

 

3. Users could rate the attractiveness of strangers on AmIHotOrNot.com.

James Hong and Jim Young, both engineers based in Silicon Valley, disagreed one day over whether or not a woman they passed on the street was attractive. Their solution? To create a website, of course! In October 2000, the two friends launched AmIHotOrNot.com. The site allowed users to voluntarily submit photos of themselves to be rated on a scale of 1 to 10 by others based on their attractiveness. It went viral. Within one week of launching, the site had reached nearly 2 million daily page views. The site incorporated dating and matchmaking elements.

Aspects of Hot Or Not impacted later dating apps like Tinder and OkCupid. The site was even said to have influenced Mark Zuckerburg to create FaceMash.com, where Harvard students could rate the looks of fellow students based on their student ID photos. Unlike Hot Or Not, FaceMash did not allow users to submit photos voluntarily. FaceMash received major backlash, both because students felt it violated their privacy and because it was seen as a copycat of Hot Or Not. After being called before the school’s administrative board, Zuckerburg took the site down. Hot Or Not was sold for a rumored $20 million to Avid Life Media in 2008. 

 

There are plenty of interesting stories when it comes to the history of social media. From computer time-sharing processes to rating the looks of strangers, there is a lot to learn about how social media has evolved. If you own a business, you probably know how important it is to be able to connect with your customers, whether it’s through an interactive website or your social media channels. If you’re looking for a marketing company with a stellar reputation to assist with any aspect of your digital marketing, look no further than The AD Leaf. We offer web design, search engine optimization, email marketing, social media management, digital advertising, and more! Give us a call today at (321) 255-0900 to learn how we could help you grow your business.

Be Concise! Less Is More With Email

Posted on | by Brian J Wallace
Content Writing, Email Marketing, Marketing | , ,

Email: The Foundational Tool

In the world of marketing, email is one of the most fundamental tools at our disposal. It maintains its mainstream appeal through its accessibility to clients and consumers alike in communicating time-sensitive information. As foundational as email marketing is to the practice, new trends are still emerging that maintain its modernity.

One emerging cultural trend that has been incorporated into the way we use email in marketing is minimalism. Minimalism has impacted email marketing by transforming emails from long-winded chunky blocks of text to concise straight-to-the-point communications that are easily digestible for consumers. 

Why Less Really Is More

  • Ease of Consumption

Skimming has taken over the way we digest media. Our eyes pick up on keywords and bolded text to access the importance of information and let our minds fill in the blanks. With such an excess of media to consume, our time to absorb it all has remained the same. To account for the discrepancy, we’re largely left with one of two options: skim the content or condense the material itself so that it’s less to read. As a marketing professional, making the material easier to interact with is where we step in.

  • Consideration for the Reader’s Time

Clients and customers are on a time budget. Their email accounts are bombarded with numerous emails not unlike your own. Being courteous and condensing your content and information into concise language delivers your goals without sacrificing the time of your clients and customers which they will be appreciative of in the long run. Requiring less reading time from your customers and clients inevitably allows them more time to follow through with the action your email is asking of them.

  • Earn the Favor of Your Audience

Recipients on your email list will value your content more if you show respect for their time and energy. Being concise and writing clearly consistently builds a reputation for the communications you disseminate to your audience. They’ll know what they’re getting every time they open one of your business’ emails and know that it’s going to be easy on the eyes and easily digestible. This will improve your open rate and translate into more conversions for your goods or services and better business for all parties involved.

  • Condensed Writing Encourages Clearer, More Engaging Content

Whittling down the length of your email content forces you to weed out unnecessary information. It forces the writer to think carefully and consider the necessity of each word and sentence. Editing your email content in this way inspires creativity in the way each piece of information gets delivered. Editing out extra sentences and words encourages clearer thinking on the part of the writer and the intended audience as well. The result is writing that gets straight to the point and tells the recipient what they need to know without requiring a substantial time investment.

  • Images and Bulleted Lists Are More Substantial

Substituting lengthy blocks of text with pictures and bulleted lists break up monotonous reading. They capture interest, convey meaning without requiring as much reading, and make for a more aesthetically pleasing design. The old adage, “a picture is worth a thousand words” exhibits the staying power of this email marketing trend of conciseness.

Bulleted lists benefit this strategy as well by grabbing the attention of the reader and directing them to smaller blocks of important text. This gives you as the writer the opportunity to position some of the most valuable pieces of information to a spot you know the reader will see them.

  • Know Your Audience

Of course, different emails and different email recipients require a different depth of information so it’s important to consider your target audience and who it is that will eventually be opening your marketing emails. A technical client will likely require more in-depth dialogue in their marketing emails based on their industry than regular clients will. If the situation calls for more writing follow your gut and do what you think is best given the situation.

Transform the Way You Reach Your Customers

Looking to increase the open rates or improve conversions of your email campaigns? The AD Leaf ® Marketing Firm, LLC is specially fitted to transform the way you reach your customers and clients. Our team of marketing experts has the experience and knowledge to take your future email campaigns to the next level. Contact us today for more information about how we can help!

Social Media Marketing Melbourne

A Look Inside The Leaf: Social Media Marketing

Posted on | by Brian J Wallace
Social Media | , , , ,

Social Media Marketing in Melbourne, Florida

The AD Leaf Marketing Firm LLC. is a marketing firm located in Melbourne, Florida that provides social media marketing services for all types of businesses. Based in an industrial city with many small businesses and larger companies alike, we are proud to serve our community and other communities by providing these establishments with the highest quality marketing materials around. This especially means making sure that the social media pages for these businesses are engaging and helping to bring in new or returning customers.

Our Clients

We are proud to provide social media marketing services to a number of different clients from all over the nation! We work with large and small businesses alike to advertise their products or services on social media to their target demographics. Here are some of the companies we are proud to help support both in Melbourne and beyond:

Our Services

Here at The AD Leaf Marketing Firm LLC. we offer businesses a number of different creative and marketing services to help promote your services or products online. Here are just some of the things our expert social media teams can provide to you:

  • Social Media Marketing Services
    • In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. These websites are also a great way to promote your business to your target audience. Our social media team can help you create the best social media advertising plan that will yield results.
  • Facebook Ads Services
    • There are over two billion actively registered users on Facebook, making this the largest social media platform currently operating. How many of these are locals who would be interested in your business? Facebook Ads are a great way to advertise your business, and our team can help create the perfect ad campaign that could produce results.
  • Social Media Management Services
    • Here at The AD Leaf Marketing Firm LLC., we understand that you are busy running your business almost 24/7. Managing your social media profiles might be the last thing on your mind, which is why our team can do it for you! We will report frequently on the successes of your current advertising campaign, as well as update your social media pages while you are operating your business. 

That is just a sampling of the services The AD Leaf Marketing Firm LLC. provides. We offer a large number of other services that can help elevate your business to the next level, such as web design and graphic design services.

Social Media Sites We Specialize In

In the ever-changing environment of the Internet, it can be difficult to differentiate between all of the different social media platforms that exist. No worries, because our team of social media experts can do that for you! The AD Leaf Marketing Firm LLC. can help you establish your brand on the following platforms:

  • Facebook
  • YouTube
  • Instagram
  • Twitter
  • Linkedin
  • TikTok
  • Pinterest
  • Snapchat
  • Yelp

We love our clients

The AD Leaf doesn’t believe in a one size fits all approach to social media marketing. Our agency works with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budget. The AD Leaf works hard to not only improve clients’ sales and business figures, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

Here’s what our satisfied clients say about our service:

    • “I hired Ad Leaf a few years ago and honestly I thought I would only work with them for a few months because you know how marketing experiences can be. I was averaging about 7 sales per day I was hoping they could help me get up to about 10-15. 3 years later, we’re up to about 300 sales per day and I’ve had to move into 2 new warehouses since I’ve started working with them. They are really strong marketing company, very responsive and when they make suggestions or want to implement something I do it immediately. I trust them implicitly and will work with them for as long as they’ll have me. These guys are the real deal and if you work with them they’ll help you too.”
    • “I met AD LEAF back in december signed on with them to do all my SEO work and website and social media.They are very professional and give me daily updates on what they did for me. When the pandemic hit they worked extra hard to get me leads and helped me out with billing when money was tight.”
    • “Unfortunately I have been on a journey with using multiple website companies over the 8 years of operating my business. I have learned and experienced some good things and alot of bad in the process. Ad leaf has stepped up and within 2 months of working together provided a new lead stream source through social media. The lead intake was so high we need to adjust our process and add sales assets to keep up with the leads. Thats a problem any business owner would gladly take. Their team has a great organized process and approach to their monthly deliverables. I am more than thrilled we have found such a great partner and highly recommend there services to your business!”
    • “Here is what I posted on my Linked in page about Ad Leaf… “If ya haven’t noticed, I have a lot of activity for 2020 with the business and social media. I’ve hire a company called Ad Leaf and they are really doing a bang up job. As friends, customers or associates, I ask for your support and at the very least, your tolerance, lol. I have great products. Just time they aren’t the best kept secret. Ad leaf is helping me with that. Thanks for everyone’s help, support and understanding. If you have a business, I would also highly suggest Ad Leaf in Melbourne.”
    • “Our interactions with The Ad Leaf remains my Gold Standard of client communications. The company smoothed out our cumbersome website into an easily navigated and visually attractive source of information. Our social media ‘posts’ and ‘Likes’ surpassed our expectations. Thank you for being there.”

Why Melbourne?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is, but Melbourne, Florida is a bustling town that houses many small and large businesses. That is why The AD Leaf Marketing Firm LLC. is so proud to be headquartered in this beautiful town. We believe that one of the best ways to give back to the community is to purchase locally and to support local businesses. Being a marketing agency in Melbourne, Florida allows us to give back by providing valuable resources and services to businesses so that they are able to succeed. 

Social Media Marketing Company in Melbourne, Florida

Are you a Melbourne business owner that wants to take their social media marketing to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! We are located at 508 N. Harbor City Boulevard, Melbourne, Florida. To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

Advertising Agency in Melbourne

A Look Inside The Leaf: Advertising

Posted on | by Brian J Wallace
Advertising | , , , , , , ,

Advertising Agency in Melbourne, Florida

The AD Leaf Marketing Firm LLC. is advertising agency located in Melbourne, Florida. Melbourne is an industrial city with many small and large businesses. We serve Melbourne and other communities by providing high-quality marketing materials. Growing your business is our passion.
 

Our Clients

 
We provide marketing services to many different clients from all over the nation! We market products and target demographics for both small and large businesses. To give you a sample, here are of some of the companies we are proud to help support both in Melbourne and beyond:
 
Family Moving and Storage
 

Our Services

 
The AD Leaf Marketing Firm LLC. offers a wide variety of creative and marketing services. We combine these services according to your needs. This is the best way to help promote your services or products. To give you an idea, here are some of the things our expert marketing teams can provide to you:

Our Services

Here at The AD Leaf Marketing Firm LLC. we offer businesses a number of different creative and advertising services to help promote your services or products. Here are just some of the things our expert advertising teams can provide to you:

  • Social Media Advertising Services

    • In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. Because of this, these websites are also a great way to promote your business to your target audience. The better your strategy, the better your results. To make your business stand out, our social media team can help you create the best social media advertising plan that will yield results. By combining content creation, regular posting, and advanced advertising strategies, we can help you get the most out of these growing platforms.

  • Search Engine Optimization (SEO) Services

    • When you search for a specific product or service on Google or other search engines, you will see a list of companies the algorithm believes is best suited for you. This is the primary way that people find web pages online. The purpose of search engine optimization, or SEO, is to put your business at the top of these rankings. Our SEO team can help analyze the best keywords to use on your website so that it is at the top of your engine’s search results.

  • Google Ads Management Services

    • Google is, by far, the most popular search engine at the moment. In fact, according to SEO Tribunal, “Google receives over 63,000 searches per second on any given day.” This is why it should come as no surprise that they provide ad space for businesses on certain keywords. We will help walk you through the Google Ads Management program to make sure you get the highest ad space bid possible. 

  • Facebook Ads Services

    • There are over two billion actively registered users on Facebook, making this the largest social media platform currently operating. How many of these are locals who would be interested in your business? Because of this, Facebook Ads are a great way to advertise your business, and our team can help create the perfect ad campaign that could produce results.

That is just a sampling of the services The AD Leaf Marketing Firm LLC. provides. We offer a large number of other services that can help elevate your business to the next level, such as web design and graphic design services.

We love our clients

The AD Leaf doesn’t believe in a one size fits all approach to advertising. Our agency works with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budget. The AD Leaf works hard to not only improve clients’ sales and business figures, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

Here’s what our satisfied clients say about our service:

    • “They have done a good job for my roofing company with our ads, website pages & SEO. I never felt more satisfied with the work they are doing for us. I am very pleased with the service, the results were great with the Ad Leaf company and they cleaned up issues we were facing from another company. I highly recommend them.“
    • “The Adleaf has been amazing to work with on all regards when it comes to helping move our business from obscurity into omnipresence. They take the time to get to know about your business, your vision and your company goals. And they put together a customized, strategic and thoughtful plan to help get you in front of your desired audience.”
    • “They have done a good job for us with our ads, website pages & SEO. I never feel in the dark with the work they are doing for us. I am very pleased with the service and they cleaned up issues we were facing from another company. I highly recommend them.
    • “Chris and the Ad Leaf team or true marketing professionals. Results oriented and always looking for ways to ad more value. Grateful for the opportunity to work with them!”
    • “The Women’s Center of Brevard LOVES The AD Leaf! Chris and his team have been assisting us with our marketing, social media and website management since the beginning of 2019. We have seen significant increases in our social media followers and through their expert promotion our signature fundraising event in South Brevard Bourbon, Cars and Cigars was a huge success… our attendance increased by 28% and our net profits were up 43% over last year‘s event.”

Why start an Advertising Agency in Melbourne?

Though not as recognizable as our neighbor, Orlando – Melbourne, Florida is a bustling town. There are many small and large businesses working out of Melbourne. That is why The AD Leaf Marketing Firm LLC. is so proud to operate in this beautiful town. One of the best ways to give back to the community is to support local businesses. Being an advertising agency in Melbourne, Florida allows us to give back. We not only patronize local businesses but help them grow and succeed! 

Your New Favorite Advertising Company in Melbourne, Florida

Are you a Melbourne business owner that wants to take their advertising to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! We are located at 508 N. Harbor City Boulevard, Melbourne, Florida. To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

Marketing Company in Melbourne FL

A Look Inside The Leaf: Marketing

Posted on | by Brian J Wallace
Marketing | , , , , , , ,

Marketing Company in Melbourne, Florida

 
The AD Leaf Marketing Firm LLC. is a marketing company located in Melbourne, Florida. Melbourne is an industrial city with many small and large businesses. We serve Melbourne and other communities by providing high-quality marketing materials. Growing your business is our passion.
 

Our Clients

 
We provide marketing services to many different clients from all over the nation! We market products and target demographics for both small and large businesses. To give you a sample, here are of some of the companies we are proud to help support both in Melbourne and beyond:
 
Family Moving and Storage
 

Our Services

 
The AD Leaf Marketing Firm LLC. offers a wide variety of creative and marketing services. We combine these services according to your needs. This is the best way to help promote your services or products. To give you an idea, here are some of the things our expert marketing teams can provide to you:
 

  • Content Writing Services

 
    • Content marketing is all about the written word. But great writing is only part of the equation. If your blog isn’t converting to sales, then it isn’t doing you any good. Our content marketing team can help. We write with the customer in mind, focusing on keywords they are actually searching for. Our research-based approach delivers great content that reaches your target demographic. This results in a true return on investment.
 

  • Social Media Marketing Services

 
    • In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. These websites are also a great way to interact with your customers! Our social media team can make the best content for your social pages that get the likes and shares you deserve.
 

  • Search Engine Optimization (SEO) Services

 
    • A search engine, as you may know, uses an algorithm to provide a list of pages it thinks you are looking for. The engine looks for specific keywords and other factors. It calculates these to determine what pages are most relevant to your inquiry.
    • The purpose of search engine optimization, or SEO, is to put your business at the top of these rankings. Our SEO team analyzes the best keywords to use on your website so that it is at the top of your engine’s search results. We combine this with other, more advanced strategies to keep you on top.
 

  • Google Ads Management Services

 
    • Google is the most popular search engine at the moment. In fact, according to SEO Tribunal, “Google receives over 63,000 searches per second on any given day.” This is why it should come as no surprise that they provide ad space for businesses on certain keywords. Our Advertising team will guide you through the Google Ads Management program. We make sure you get the highest ad space bid possible. 
 
That is a sampling of the services The AD Leaf Marketing Firm LLC. provides. We offer a large number of other services! All these services can help elevate your business to the next level. Other examples include website and graphic design services.
 

We love our clients

 
The AD Leaf doesn’t believe in a one size fits all approach to advertising. Our agency works with clients across many industries and regions. We use our diverse knowledge to create effective, customized marketing strategies. We tailor our approach to our client’s needs and budgets. The AD Leaf works hard to improve clients’ sales and business figures. We strive to build relationships and develop thoughtful strategies for our clients. This combination helps companies grow from the roots up.
 
Here’s what our satisfied clients say about our service:
    • “Top notch. Chris and his team know their craft and go above and beyond. Bottom line is they got us results and they care about you as a client! I would highly recommend The AD Leaf for SEO and online marketing and more.“
    • “Not only is The Ad Leaf an extremely innovative and creative company, they’re strategic and results based as well. I can’t even do a shout out to specific employees because every single person I have had the pleasure of working with has been wonderful. They’re knowledgable and create marketing solutions driven from experience, while also maintaining a collaborative spirit. It’s fun working with them! At times it can be difficult to know what results you’re receiving from other marketing efforts, but The Ad Leaf ensures you know what you’re getting, and is there for you, every step of the way. If you’re looking to grow your business and create a presence, The Ad Leaf is the way to go.”
    • “As an owner of 2 totally different businesses, one requiring unique local advertising in a highly competitive market and the other focused on a nationwide niche market, I was seeking a marketing team with a diverusty of skill sets, knowledge of various markets, and exceptional socialmedia engagement techniques. hAfter considering different Ad agencies, The Ad Leaf certainly stood out tremendously. From the owner to the dedicated team, each member is a very communicative problem solver who seeks to really understand your business need and desires and provides suggestions on future marketing opportunities. I personally like the fact that there are multiple people working on various aspects of my businesses to move the needle forward. From SEO to SEM to social media to ad design to customer engagement, The Ad Leaf is ALL OVER IT. With daily updates, you are very aware of what progress is being made on your projects. I would HIGHLY RECOMMEND The Ad Leaf for your website development, advertise, social media presence and marketing, SEO & SEM, etc. needs. The Ad Leaf will work just as hard as you do.“
    • “We have been using The ad Leaf since March. They built us a beautiful website for our small business, it was exactly what we wanted. They also maintain our social media accounts and post daily on our behalf. The posts are eye-catching and clever. We are very pleased and I recommend this company to anyone looking to grow their business.”

Why Start a Marketing Company in Melbourne?

 
Though not as recognizable as our neighbor, Orlando – Melbourne, Florida is a bustling town. There are many small and large businesses working out of Melbourne. That is why The AD Leaf Marketing Firm LLC. is so proud to operate in this beautiful town. One of the best ways to give back to the community is to support local businesses. Being a marketing agency in Melbourne, Florida allows us to give back. We not only patronize local businesses but help them grow and succeed! 
 

A Top Marketing Company in Melbourne, Florida

 
Are you a Melbourne business owner that wants to take their marketing to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! 508 N. Harbor City Boulevard, Melbourne, Florida is our main location. To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

How Your Brand Can Capitalize On TikTok’s Popularity While Saving Costs and Ensuring Stability

Posted on | by Brian J Wallace
Marketing, Social Media

The social media scene had remained relatively the same for the past several years. One of the only significant interruptions since the rise of Facebook, Twitter, YouTube, and Instagram is the quick and overwhelming popularity of the app TikTok. TikTok has a unique algorithm that allows creators to rise to popularity at more rapid rates than ever before! Since the app’s creation in 2016, it has gained over 800 million users worldwide. If your brand does not participate on TikTok, don’t worry. The app can still be used to promote your brand without even having an account.

 

TikTok’s algorithm allows users to see the posts of creators, even when the users do not follow them. This stands true to other apps, but for TikTok, it happens at an unprecedented level. Most users mainly view content made by creators they don’t follow. This is due to the “for you page” which is the most commonly used feature of the app. It shows content to the user that the algorithm predicts they will be interested in based on their previous interactions. This is a huge win for brand promotion! For example, if you pay a creator to promote your product, more people than just their followers will see it. However, it can be expensive.

 

For creators with large followings, a good portion of these followers will also follow them on other apps such as Instagram and Twitter. 

 

Why is this important for your brand?

 

  • If someone takes the time to follow a TikToker on another social app, they are a more dedicated fan who wants to keep up with the influencer.
  • They often purchase the merchandise of these influencers and are more likely to trust their opinion.
  • Since only a portion of their fans will follow the influencer on these other social media platforms, their follower count is typically lower.
  • Due to a lower amount of followers, securing a brand deal on their Instagram account will be less costly.

 

One example of this is the TikTok creator @nmillz1. He has amassed more than 2.2 million followers on TikTok in a short amount of time, but currently has only 270 thousand Instagram followers. Charli Damelio is arguably the most well-known TikTok creator securing high-profile sponsorships frequently. She has 90 million followers on the app, while having 30 million followers on Instagram, or one-third of her TikTok fan base. This case is interesting because many people who do not even have TikTok know of Charli, and she is considered to be one of the only creators from the app to rise to actual celebrity status. Her case especially identifies that people who follow a creator on TikTok often do not hold enough interest in them to follow their other social media accounts like Facebook, Instagram, Twitter, and YouTube. 

 

This gap allows you to capitalize on TikTok’s extreme popularity in a less costly way to a TikToker’s most dedicated fans. You can do this by proposing a brand sponsorship through Instagram. A brand sponsorship is much more costly than just posting an advertisement for your product, but seeing the brand talked about by someone the fans look up to will likely result in more sales and engagement for your brand.

 

What Does It Typically Cost to Hire an Instagram Influencer?

 

  • 2,000 to 10,000 followers – $75 to $250
  • 10,000 to 50,000 followers – $250 to $500
  • 100,000 to 500,000 followers – $1000 to $3000
  • Over 500,000 – $3000 +

 

Large TikTok influencers will either charge a high flat fee, or they will charge per view to promote your brand. According to TalentX Entertainment, a management company for 32 influencers, they charge $0.01 to $0.02 per view on TikTok. The problem lies within the fact that as a brand, you can not control how many views a TikTok post will get. Someone with only 10 followers can post an extremely viral video and get millions of views, while someone with 100,000 followers may only get a few thousand views. The algorithm is very unpredictable and is not publicly released, resulting in a risky investment for marketing. Instagram, on the contrary, is very predictable. An influencer will maintain roughly the same amount of engagement on their account, so you know what you are investing in.  

 

Going back to the TikTok creator @nmillz1, his TikTok videos frequently receive several hundred thousand views, which would result in costs roughly at $5,000 to $10,000 or more, while a sponsored Instagram post would be less than $3,000 and seen by more dedicated fans who trust the influencer. 

 

In summary, your brand can capitalize on TikTok’s rise to the top without even interacting with the app. If you are considering a brand promotion with an influencer, a TikTok creator’s Instagram page can be a great resource for you.

 

Sources:

https://www.digitalmarketing.org/blog/how-much-does-influencer-marketing-cost

https://www.searchenginejournal.com/heres-how-much-brands-are-paying-for-sponsored-content-on-tiktok-youtube/346290/#close

 

Social Media Trends For 2020

Staying Current: Six New Social Media Trends of 2020

Posted on | by Brian J Wallace
Marketing, Social Media

Social media is all about living in the moment. What might have worked a few years ago or even months ago, may not work today. Your customers will notice your efforts to stay relevant and appreciate that. And that will reflect in your brand image and customer loyalty.  Let’s review some social media trends, new tactics, and content ideas for 2020 to try and implement to ensure you finish off Q4 strong:

1.Ephemeral Posts: Nothing Gold Can Stay. 

The first trend is the growing popularity of “ephemeral” posts or temporary posts. Many social avenues have rolled out content features designed to be appreciated for a small amount of time before they disappear forever. Examples of this include Facebook and Instagram’s story features, as well as reels and TikTok. Although reels and TikToks may have a more lasting nature, they are meant to be more “disposable” than permanent and higher-quality feed content. One way to add to the story features without creating new content is to simply repost older posts onto the story. When you do create new stories, you can extend their lifetime by adding them to a highlight at the top of your Instagram. 

2. E-shops: The Convenience Customers Expect

The second trend is the implementation of social commerce. Many social media platforms are integrating online stores as another feature of a profile. Facebook rolled out its “shops” feature and Instagram allows you to buy right off a post. Pinterest has shoppable pins where purchases can be made right on their site or linked to an external site. Note that this will only be useful for brands that offer physical items as digital downloads are not yet available for sale on these services. Brands with established Shopify’s can more easily transfer their products to these social commerce features. 

3. Video Content: Now Playing

The third trend is the rise of video content. Multiple studies including one by the Cisco report that over 80% of all online content will be video by 2022. Now is the time to feature videos on social media. Integrating video within content that was typically only text in the past is a great way to stay relevant and impress your audience. 

4. Legal Media Ownership: The Ghosts of Limewire’s Past

The fourth trend is more legal and regulatory monitoring. When posting to social media it is crucial that the agency who creates your content is using legal sources and avenues for media. Using an image or song that belongs to someone else without permissions or is copyrighted can land you in court paying hefty fines for a simple mistake. Of course, the best option is using your own photos but this doesn’t work for all business models or clients. Most important is having an agency with access to copyright-free images. Don’t let your company sign with a low-tier agency that doesn’t understand this and makes a rookie mistake that sinks profits. 

5. Local Geotagging: Coming To A Small Business Near You

The fifth trend is the rise of location-based targeting for local brands. Of course, if your company is e-commerce or is looking to reach a demographic of people across multiple states/countries, this won’t apply to you. But if you have a local business particularly in-person service (i.e. vehicle rental, house cleaning, lawn service) this aspect of audience targeting is crucial. Your agency and coordinator must understand that reaching a person 3 states over doesn’t make any sense and is a waste of time and space on captions/hashtags. Hashtags should be like #losangeles rather than #lawnservice for example. The targeting goals for companies that fit into this category should be quite regional and should know the mile-range of their farthest customer to make sure they aren’t missing an opportunity for a sale. 

6. Public Insights: Social Media As A Focus Group

The sixth trend is using insights from social media to shape business strategy and models. If you think about social media as a one-way street, you’ve got in all wrong. You can benefit from the interactions on social media just as much as your audience. Have you ever wondered what your customers really think about your business? By searching publically available search terms and keywords, you have the ability to be a fly on the wall. This strategy also works for general industry terms and adjacent/parallel industries. If you provide an organic peanut butter product, maybe you’re wondering what customer’s jelly habits are as it relates to peanut butter. By simply searching those words, you get to see what people are saying. This tool is incredibly valuable as you are getting a ton of primary research data for FREE. Primary customer interviews and focus groups traditionally cost thousands of dollars, so take advantage of this secret tool. 

By riding the waves of these new social media trends you can achieve everlasting cultural relevancy and clout within your target groups. More important than the actual execution of these trends, is showing your customers that you’re aware of them and are trying to participate. This gains trust and respect, especially with younger and savvier audiences who expect brands to be on top of this. We are a digital marketing agency that understands these 6 social media trends and their importance in 2020 and beyond.  Call us or fill out a contact form today to set your business up for success Q4 to end this year strong in sales.

social media management services

Setting Your Social Media Up For Success In Quarter 4

Posted on | by Brian J Wallace
Marketing, Social Media

While you may not be quite ready to buy your Halloween costume or deck the halls with boughs of holly, now is the time to start planning your holiday and quarter 4 strategy for your business. Quarter 4 lasts from October to December and finishes out the year. This means that you will be covering 3 major holidays with Halloween, Thanksgiving, and Christmas. If you are a product or inventory based company you will be counting on this quarter to implement up-to-date social media management services to be your most profitable and make up for some of the profits that may have been lost due to the coronavirus. It is also always good to end the year on a high note to start off the new year on a good foot.

We all know 2020 has not only been physically and emotionally tough due to the coronavirus but it has also been financially tough due to job layoffs, unemployment, and shutdowns. While many businesses are trying to figure out how to bring back sales, many people are losing hope and are looking ahead to better times. There is a lot of uncertainty as we approach the 4th quarter. There is still hope that the 4th quarter can be your strongest quarter if you take action now. There are many ways to use social media marketing to plan and execute your quarter 4 strategy as well as increase your brand awareness and sales.

Social Media Marketing Benefits And Features To Promote Your Business For The Holiday Season

One of the most beneficial ways for product and merchandise providers to capitalize on the upcoming holiday season is by utilizing Facebook Shop. Facebook Shop allows users to directly shop and browse your inventory directly on Facebook. This is a great way to shop online as people do not have to risk going into the stores and can conveniently do it safely at home through their Facebook account. Facebook shops are relatively easy to set up as well and oftentimes are easier than selling products on a website page or online shopping company such as Amazon. All you need as a seller to create a Facebook Shops site is a Facebook account and a Facebook business page as well as a valid bank account and tax identification number. Facebook shops allow anyone who likes your page or is visiting your page to quickly browse your product inventory available directly through Facebook instead of having to click through another website to access your inventory. For users looking to buy gifts for the upcoming holiday season, this is perfect to quickly access and purchase gifts for their loved ones and receive them before the holiday rush begins.

Another very beneficial social media feature that can be very beneficial for product and merchandising clients is Shoppable Pinterest Pins. Similar to Facebook Shop, Shoppable Pinterest Pins allow you to showcase your product and inventory that is available for purchase much quicker than going to a separate website. This is convenient for users who are searching for gift ideas on Pinterest. Having a Shoppable Pinterest Pin set up will allow the users to directly click on the pin and order the product with just a simple click. An added bonus to steering up and using Shoppable Pinterest Pins right now is that many users are already starting to look for holiday ideas and gifts on Pinterest. In fact, some of the largest trending items on Pinterest this summer were holiday and gift ideas for 2020. Even though we are still months away from Christmas, the coronavirus has helped build up the hype for the holiday season. Showcasing your inventory and making your products available now with Pinterest Shoppable Pins and Facebook Shop will allow you to capitalize and sell to the audience who is already searching for gifts and put you ahead of the competition that waits to make their holiday products and inventory available.

You may also find that increasing your ad spend for the holiday season is a wise move. Oftentimes many companies utilize paid advertisements and increase their spending in the 4th quarter. This can make ad space more competitive. However, by increasing your ad spend you will stay above the competition and gain that ad space that is so vital during this time. The 4th quarter is when consumers spend the most money. Increasing your ad spend will allow you to take advantage of this additional spend. Many people are also paying more attention to ads as they are looking for gifts and ideas for the holiday season. 

Contact Us About Our Social Media Management Services To Market Your Business Today

Using these two social media features and increasing your ad spend will allow you to showcase your inventory and products as well as increase your profits and sales for the holiday season and the 4th quarter. While coronavirus has been very financially devastating to many companies, there is still hope for those who take action now and plan ahead. Let’s get ready to spread that holiday cheer for this upcoming holiday season! When it comes to our social media management services, if you would like to take advantage of Facebook Shop or Shoppable Pinterest Pins we can help you! At The AD Leaf ®, we have a team of Social Media Specialists who thrive off of cultivating premium content and paid ads for a variety of businesses. Give us a call at (321) 255-0900 or, set up a consultation by emailing us at info@theadleaf.com. We look forward to making your 4th quarter and holiday season a success!