Differences In Brand Identity

In the world of graphic design in Melbourne FL, brand Identity the first identifying factor of any company is the logo. Logo design and design services tend to exercise different development strategies, but the result is always going to be one of 3 styles of brand.

  • An Icon or emblem
  • Wordmark
  • Combination of both

Logo

A logo may consist of just an Emblem / Icon, A wordmark or both. Your logo should encompass every essence of your business. It should evoke a certain “feeling” to an individual at a glance when done correctly. The logo is the face of an organization and it must almost have an unspoken voice and a lot to say with just visual presentation.

Graphic Design in Melbourne FL

Wordmark

A Wordmark is an element of a logo or may be a logo itself. The makeup of a work mark is just that, words. Stylized, but just words. You see wordmarks everywhere and some of the biggest corporations such as Canon and Google use just that, Stylized lettering. However, lacking in aesthetic feel brands such as these they maintain visual identity based on the company size.

Stylizing fonts may include using variations such as bold or script fonts. Some may even be handwritten not using a font set but a custom font such as Sharpie or Disney.

This would still be a Stylized Font to makeup a wordmark.

Graphic Design in Melbourne FLThe Emblem / Icon

An emblem can be an element of a developed logo that signifies an important element and summarizes the essence of the brand. This simple element can quickly be used to designate the presence of the brand without having to display the entire brand or logo.

When you see the Golden Arches you immediately think McDonald’s even if the words are not visibly displayed, the brand itself is recognized by the emblem. In the same fashion when you see the swoosh you jump to Nike, again without having to display the entire logo.

This is not the case with all brand expression. It takes a great feat for a company to reach a level of recognition in which they could drop the wordmark and be recognized.

However, there are marketing strategies that brand just the icon in a mystique an approach in stirring up curiosity. In those cases, the icon is used to promote the campaign and drive the company idea.

Graphic Design in Melbourne FL

 

With Graphic Design in Melbourne FL and by following this information, you can also be on the right track to attracting your customers and becoming memorable. At The AD Leaf, we can create any design that any company would be proud of. For more information about our graphic design in Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.