Have you ever done some online shopping, got all the way to checkout, but didn’t click buy?
You’re not alone. In fact, more than 80% of online shoppers are likely to abandon their shopping carts prior to making a purchase.
Now in all fairness to the e-commerce industry, a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc. These are largely unavoidable cart and checkout abandonment that retailers need to account for.
However, there are a number of things you can do as an online retailer to recover these lost sales and boost your conversion rate. Here are some tips on how to recover abandoned shopping carts:
Use Retargeting Ads
Retargeting lets you stay engaged with potential customers, even after they’ve left. Retargeting or Remarketing is a form of behavioral targeting where users are targeted on websites based on specific actions taken or not taken on the advertiser’s site. Tracking codes are placed on pages of your site to identify users as being interested in specific product services.
Retargeting ads are a great way to increase conversions by reminding customers of what they were interested in and enticing them back to your site with a special offer or discount. Retargeting can be done through several different channels, but the most common is display advertising on sites like Google Display Network or Facebook.
Send Reminder Emails
Email marketing can be a great way to recover abandoned shopping carts and boost sales. By sending reminder emails, you can reach customers who may have forgotten about their items or simply need a little nudge to complete their purchase. There are a few different types of reminder emails you can send:
- Cart abandonment email: These are sent to customers after they add items to their cart. This type of email can include product recommendations based on the items they viewed on your site.
- Discount email: Offer a discount for customers who abandoned their cart to incentivize them to come back and complete their purchase.
- Browse abandonment email: Send an email to customers who have visited your site but didn’t add anything.
Offer Live Chat or Customer Support
Interacting and engaging with visitors to your website while they’re there can make a big difference in whether or not they convert. If you have the ability to offer customer support or live chat on your website, that can be a great way to help increase conversions.
Make sure your website is mobile-friendly
A huge portion of online traffic now comes from mobile devices, so it having a mobile-friendly website is more important than ever. If your website isn’t mobile-friendly, that could be one of the reasons why people are abandoning their shopping carts.
Never give up on your websites visitors.
Having customers get close to the finish line and not completing can be frustrating, but just because a consumer left your website doesn’t mean you lost the sale. By implementing some of these tips, you can start recovering abandoned shopping carts and increase your conversion rate.
Need help recovering abandoned shopping carts and increasing leads for your business? Contact us today! Talk to one of our experts here at The AD Leaf Marketing Firm LLC.! To schedule a free consultation with our marketing teams, call us today at 321-255-0900.