Social Media - Helpful tips for how to get started

Helpful Practices for Getting Started with Social Media in Business

Social Media can be tricky to start, especially when optimizing a new page, content, and engagement. Businesses can leave out minor details that matter the most, such as color schemes, fonts, styles, branding, etc. How you showcase your social media is as important as choosing your logo. Social media could be the first impression on your consumers’ for your business and/or products. These helpful, quick, and easy guidelines will help you expand your social media reach and create the ideal branding for your business.

Find your Look

Most consumers don’t consider all the elements that go into making content or ads; neuromarketing is everywhere and can influence your consumer decisions, regardless of whether you recognize it. Companies from Google to Cheetos utilize neuromarketing; we overlook the slight details companies have included to sway our behaviors a certain way. 

After selecting the appropriate platforms for your business, creating a theme and branding would be a great idea. Logos, fonts, and colors play a significant role in making your brand look uniform and consistent. Figuring out which colors, fonts, and templates to avoid is a great starting point to help narrow the image you want to create for your brand. When creating content, stick to the fonts and color schemes chosen, don’t change them, or it will appear chaotic and confusing for your consumers.

Optimizing your Platforms

After completing how you want your brand to look, optimizing your platforms with all of the necessary information for your consumers is crucial. Information such as your contact information includes all your socials platforms, website, hours, address, etc. Whenever you finish your branding, you want to upload it to your social media via your logo and/or cover photo. Optimizing your social platforms with all this information is essential for the consumer to have at their fingertips for convenience. 

Post Strategically

Helpful Practices for Getting Started with Social Media in BusinessThe final step in getting ready for social media is posting and scheduling content for your platforms to share. Content on social platforms is going to look slightly different from one another; for example, Facebook captions will contain links and more information than a regular post, whereas Instagram cannot have links in their captions, so the information is in a graphic or linked in the bio. Twitter captions should be short and sweet due to their character limitations, and Pinterest should have graphics with more information in them.

When you post throughout the week is vital. Posting new content three to four times a week to ensure frequent engagement. Sprout Social gives you the best times and days to post for specific platforms regarding your business industry. For example, “Retail: Wednesday (3 p.m.) and Friday (11 a.m. – 12 p.m.) Media and entertainment: Friday (9 a.m.) Technology: Wednesday (6 a.m. and 9 a.m.).”

From creating a page to posting graphics and captions, social media can still be tricky, even with these guidelines. Social media is a way to tell them about your business and why they should pick your business over someone else’s. Every detail contributes to your consumer saying, “I’ll take it!” 

At The AD Leaf, we have the basics in our roots; having grown to be certified professionals in our respective areas, we are a fantastic choice for all your video needs!

Social Media Success for Small Businesses

In today’s digital age, social media is now a fundamental tool for small businesses to reach their target audience and establish a strong online presence, which can lead to growth and increased brand awareness. With the majority of people having access to technology around the clock, social media presents an exceptional opportunity to connect with potential customers and engage with existing ones. Our article provides practical tips to help small businesses like yours take full advantage of social media platforms and achieve success.

Before diving into social media, it’s crucial to define your goals and objectives. Start with determining what you aim to achieve through social media, whether it’s increasing brand awareness, driving website traffic, boosting sales, or enhancing customer loyalty. This clarity will help shape your strategy and ensure your content is aligned with your business goals. Ultimately, you are defining your company’s voice and brand. Consider reading our Brand Guidelines article if you would like to learn more in-depth about why you should have these set before jumping into the social media world.

Next, understanding your target audience is essential for effective social media marketing. Research and analyze your customer demographics, interests, and behaviors to identify the platforms they use most frequently. By focusing your efforts on the platforms where your audience is active, you can maximize your reach and engagement. Create a persona for your customers, think about their everyday lives, and put yourself in their shoes. What do they like to do on the weekend? What do they do to relax after work? What is their lifestyle like? This will help increase your reach to a wider audience that you may have never thought about before.

Develop a content strategy that aligns with your brand’s values and resonates with your target audience. Relevant content is what will attract your audience the most, do not use your business social media as your personal social media (unless, of course, your whole brand is influencer social media). Use a mix of formats such as images, videos, infographics, and blog posts to keep your content diverse and engaging. Remember to maintain a consistent brand voice and tone throughout your posts.

Social media is a powerful platform for fostering meaningful connections with your audience. Encourage engagement by responding to comments, messages, and mentions. Pose questions, run polls, and encourage user-generated content to stimulate conversations and make your followers feel involved. Building a sense of community around your brand fosters brand loyalty and advocacy. You may be asking yourself, what is considered good engagement? While checking your analytics, anything from 3-5% is considered a good engagement rate. However, it does vary per each social media platform; see the following:

Partnering with influencers or micro-influencers can help expand your reach and build credibility. Identify influencers whose values align with your brand and engage in authentic collaborations that resonate with your target audience. Influencer endorsements can drive traffic, increase brand awareness, and generate trust in your products or services. For example, a few brands that have partnered with influencers to boost their brand awareness and loyalty are ColourPop, Gymshark, and Pura Vida. Pura Vida has an entire brand ambassador program for micro-influencers of all niches to promote their products and get tons of benefits back from the sales they generate.

Regularly monitor your social media performance using analytics tools provided by each platform. Track metrics such as reach, engagement, click-through rates, and conversions. Analyzing this data will help you identify what’s working and make informed decisions to optimize your social media strategy. This case study shows a dessert company, GUSTO, focused on their social media marketing and used their analytics to increase sales by 400% in 3 years. They consistently checked to see which types of posts were performing better and were constantly asking the questions: Are we reaching the right audience? Are we driving sales from social media? What is working and not working from the previous month?

Stay authentic and consistent across all socials. Authenticity is key to building trust and loyalty on social media. Be genuine in your interactions, and let your brand’s personality shine through. Consistency is equally important – maintain a regular posting schedule to keep your audience engaged and interested.

Social media presents an incredible opportunity for small businesses to connect with their target audience, drive growth, and build brand loyalty. By defining clear goals, creating compelling content, targeting the right audience, engaging with your community, and leveraging analytics, small businesses can effectively harness the power of social media platforms to achieve success. With the AD leaf’s help, you can embrace the potential of social media and unlock new growth opportunities for your business! 

why do social media post go viral

Why Do Social Media Posts Go Viral?

Why Do Social Media Posts Go Viral?

Have you ever wondered why do social media post go viral? In the world of media and publicity, a popular saying goes, “All press is good press.” The idea behind this saying is that any type of media coverage, whether positive or negative, can still generate exposure and get people talking. However, this saying may not always hold in today’s social media-dominated landscape. In 2023, there are estimated to be 4.89 billion social media users worldwide.

With the advent of social media, news and information spread unprecedentedly. A seemingly innocuous photo or video can go viral within minutes, reaching millions of people across the globe. Social media’s viral nature has positive and negative implications for individuals, organizations, and businesses seeking publicity.

 

What Makes a Post Go Viral?

One of the key factors that can propel a post to go viral is its profound ability to evoke strong emotions in people. Emotions have a powerful impact on human behavior, and when a post strikes a chord with individuals on an emotional level, it can quickly spread like wildfire across social media platforms.

Posts that trigger positive emotions such as joy, happiness, laughter, and excitement are more likely to be shared widely. When people come across a post that makes them feel good or brings a smile, they are compelled to share it with their friends and followers, spreading the positive vibes further. On the other hand, posts that evoke negative emotions like anger, betrayal, frustration, and disbelief can also go viral. These posts tend to stir controversy and generate intense reactions, leading to widespread discussions and debates.

 

Follow What is Trending: Why Do Social Media Posts Go Viral?

With the hustle and bustle of marketing, social media trends are hard to keep up with. You might have created a super trendy and hilarious video for your company, but by the time you post it – it’s out. You have to act fast, or your competitor may beat you. Stay ahead of the game by understanding why do social media posts go viral.

TikTok is the platform to go viral. After its rapid growth following the COVID-19 pandemic, many companies utilize the platform to stay connected to their audiences. Whether it’s a trending sound or a hilarious challenge – stay up to date on what your customers are interested in to fit it into your marketing strategy. 

Are you like The AD Leaf and have office dogs? Try doing the day in the life of your office dog with a voice-over!

Keep current on the trends and stay engaged with your audience, but be cautious of how your audience will interpret your post, comment, etc.

 

Beware of the “Flop”

A flop on social media refers to an instance when a social media campaign, post, or account fails to achieve its intended goals and falls short of expectations.

Ever heard of the Duolingo Owl? With the rapid growth of TikTok, many companies turn to the platform to stand out against their competitors – Duolingo has used their beloved mascot as the face of their account, posting humorous and not expected content. With great power comes great social responsibility. In early 2022, when the Duolingo Owl was at the height of its fame – one comment caused much controversy. 

During this time, the Johnny Depp vs Amber Heard trial took over the internet. With mass hate for Amber Heard, the Duolingo Owl left a less-than-wise comment. Under a post showing Heard getting cross-examined by Depp’s lawyers, the company commented, “Y’all think Amber watches Tik Tok.” Users deemed this comment insensitive, even though the company has built a reputation for its out-of-pocket content. 

If something similar happens to your company, is this the type of exposure that you want? Keep your accounts up to date, but keep in mind the reputation and vision of your brand. Not every good intention results in a positive viral moment.

 

Do What is Right For Your Brand

When a social media post deeply resonates with people’s emotions, it has the potential to go viral, as evident in the examples above. While not all publicity is necessarily positive, it generates significant buzz and discussion among people.

Ready to take your social media game to the next level? Say goodbye to lackluster engagement and hello to viral success! Our social media specialists are here to help your posts soar to new heights of popularity, and best of all, we’ll make sure your business gets the spotlight it deserves across all social media platforms. 

Give us a call at 321-255-0900 to schedule an appointment with us.

How to increase your Social Media Sales

Struggling with Social Media Leads?

Everyone says social media is the next big thing, but I haven’t had a single sale from Social Media. People are lying, or I’m really missing the mark-Help!

So you are struggling with social media leads? Social media can be confusing and hard to understand. Turning a user into a lead takes time and effort for that prospective customer to be interested in your product or service. If your business doesn’t have a social media marketing plan, you’re missing a major part of the puzzle. 

The social media marketing plan is what gives you clarity on who to target and what platform to use. From there, the type of content created to reach your target audience is essential to build a connection of trust and preference over your products or services from another competitor. With the right approach and understanding of social media, your companies will be on the right course to gain more leads.

Targeting the right audience 

Are you targeting the right user? Targeting the right audience will allow you to speak directly to the people interested in your business. By identifying and reaching the intended audience, your business can deliver content and messages relevant to your audience’s interests, needs, and preferences. This increases the chances of capturing their attention, engagement, and conversion. Focusing on individuals most likely to be interested in the promoted products or services will increase the chances of turning the user into a potential lead. When you are targeting correctly, your business can use valuable insights about the audience to refine the strategies and make informed decisions continuously. 

Providing valuable information 

Providing valuable information is necessary for a social media marketing campaign’s success. When brands share high-quality, informative content, they establish themselves as experts in their field and build trust with their audience. Valuable information educates, inspires, and solves problems for the audience. As a result, your company is in a great position because you provide helpful resource information for the audience to find information. When brands consistently deliver valuable content correctly, retained followers and engagement will increase, leading to brand loyalty and word-of-mouth recommendations. The content must be shared, liked, and commented on; this will increase the likelihood of the algorithm boosting the content as a prioritized piece on users’ newsfeeds, which means more people will see your post the more interaction it receives. By providing valuable information, your brand can differentiate itself from competitors, establish thought leadership, and drive business growth through social media.

Posting consistently 

The more you post, the more users are reminded of your business. Regularly sharing content keeps your brand visible and top-of-mind among your audience. It demonstrates that your brand is active, reliable, and committed to engaging with followers. Consistency also encourages users to check their social media profiles for updates regularly. When you maintain a consistent posting schedule, you continue to build interest and drive users to take action through thoughtful posts with a call to action. 

Engage with your audience.

Engagement expands reach by increasing the likelihood of content being shared and seen by a wider audience. High engagement rates signal algorithms that content is valuable and relevant, improving its visibility in social media feeds. The stronger the engagement, the more this helps businesses your brand stand out, drive conversions, and contribute to long-term growth and success. You establish yourself as an approachable and reliable brand by responding to comments and addressing their concerns. This, in turn, enhances brand loyalty and advocacy. Connecting with your audience allows for valuable insights. By actively listening to their feedback, preferences, and discussions, you gain a deeper understanding of their needs and can tailor your products or services accordingly.

You’re not using paid ads

Using a paid ad will help target the specific audience, allowing your business to reach thousands of consumers in a matter of days. An ad can be set up to collect information from interested users, such as their name, number, and email address, so your business can use it to contact the lead. With the ability to set budgets and monitor performance, paid ads help many businesses to achieve greater visibility, generate brand awareness, and drive conversions.

Learn more about which social media ad platform is right for your business!

Grow with The AD Leaf Marketing Firm today!

Unlock the power of social media marketing! Let The AD Leaf Marketing Firm help your business grow. Schedule a free consultation with our expert marketing teams. Call us now at 321-255-0900.

WHy your business should use TikTok

Why Your Business Should Utilize TikTok

In today’s digital age, social media platforms play a pivotal role in marketing and reaching a wider audience. While platforms like Facebook and Instagram have dominated the business landscape, TikTok has emerged as a powerful marketing tool that must be noticed. With its skyrocketing popularity and unique features, TikTok offers businesses unprecedented brand awareness, engagement, and growth opportunities. This blog post will explore three compelling reasons businesses should utilize TikTok as part of their marketing strategy. Is your business missing out on what TikTok has to offer?

 

Initially, TikTok aimed primarily at children, pre-teens, and teenagers, who would showcase their dancing skills and lip-syncing abilities. However, nowadays, you will witness people from all age groups participating on the platform, engaging in various activities, such as singing, dancing, sharing advice, narrating stories, and promoting products or services. Forbes has highlighted the significant benefits of leveraging TikTok as a strategic tool to advance businesses.

 

1. Unparalleled Reach and Engagement: 

TikTok boasts an enormous user base, with millions of active users worldwide, making it an exceptional platform for businesses to tap into. The platform’s algorithmic-driven content discovery exposes your brand to a vast audience, even if you’re starting. Furthermore, TikTok’s content format is designed for short and snappy videos, allowing you to quickly capture and maintain viewers’ attention. By leveraging TikTok’s reach and engaging content, businesses can attract and connect with a younger demographic that may need more time to reach through traditional marketing channels.

2. Creativity and Authenticity:

TikTok thrives on creativity and authenticity, providing businesses a unique opportunity to innovatively showcase their brand personality. With its wide array of video editing tools, filters, effects, and music, TikTok allows businesses to create visually stunning and entertaining content that resonates with their target audience. Whether behind-the-scenes glimpses, user-generated content, or viral challenges, TikTok encourages businesses to be creative, fostering a genuine connection with their audience. By embracing TikTok’s creative potential, businesses can establish a distinctive brand identity and differentiate themselves from competitors.

3. Influencer Marketing and Brand Partnerships:

Influencer marketing has become an integral part of modern marketing strategies, and TikTok is an excellent platform for collaborating with influencers to promote your brand. TikTok’s influencer ecosystem is vibrant, with many creators specializing in various niches and boasting a dedicated following. Partnering with relevant influencers can help businesses tap into new audiences, enhance brand credibility, and drive engagement. Additionally, TikTok offers unique ad formats, such as branded hashtags and challenges, enabling businesses to run creative and interactive campaigns that can quickly increase their page. Businesses can exponentially expand their reach and brand visibility by leveraging influencer marketing and brand partnerships on TikTok.

 

TikTok has proven to be more than just a trendy social media platform. It has become a powerful tool for businesses to boost brand awareness, engage with audiences, and drive growth. Its unparalleled reach and engagement, coupled with the platform’s emphasis on creativity and authenticity, provide businesses with exciting opportunities for marketing success. 

 

By embracing The AD Leaf and TikTok as part of your marketing strategy, businesses can unlock a new level of brand exposure and establish meaningful connections with their target audience in the digital era. We invite you to review how The Ad Leaf can elevate your Social Media Marketing. The AD Leaf Marketing Firm stands prepared with a dedicated team of experts to provide tailored assistance in formulating an effective TikTok strategy for your business. To learn more about integrating TikTok into your marketing plan, contact us at 321-255-0900 or conveniently fill out our contact form. 

Social Media Trends

Social Media Trends

According to the Datareportal January 2023 global overview, in the last 12 months, 137 million users have come online. With social media use skyrocketing in 2022, it’s important to look to the future to see what social media trends will be popular in the near future. Staying on top of social media trends is a vital practice for social media coordinators! Here at The AD Leaf, we have compiled a list of the top 4 social media trends you should look out for in 2023:

Social Media Trends #1: Influencer Marketing

Influencer marketing is more popular than ever. Especially with the rise of TikTok, users appreciate the candid nature and non-salesy tactics influencers have provided. People relate more towards those like themselves rather than celebrity

influencers whose opinions they may tend to value less.

The Pew Research Center surveyed social media users in 2022 and found that influencers influenced 54% of 18-29-year-old users to purchase an item.

How to get started:

1. Find influencers manually or with a social media listening tool.

2. Establish a relationship with an influencer.

3. Message the influencer directly and offer to collaborate.

Social Media Trends #2: Brand Authenticity

More and more users are demanding that brands be authentic with how they give back to the community and how they represent their products. From the decrease in edited photography to the new trend of de-influencing, one thing is for sure, users who demand more from brands and brands will have to work harder to show their users that they are conducting ethical business practices.

How to get started:

1. Incorporate behind-the-scenes clips of everyday business.

2. Show how your business gives back to the community.

3. Use social media to your advantage by reaching out to users for opinions.

Social Media Trends #3: Short-Form Video Content Rules the Space

In 2021, TikTok surpassed Google for a brief time as the most visited website/app on the internet. With over 1 BILLION active users across 154 countries, TikTok dominates the social space.

How to get started:

1. Build a unique profile to show off your product and/or business practices.

2. Utilize trending sounds, templates, graphics, and video styles the algorithm likes to push.

3. Build a follower count and start going live! Many users on TikTok appreciate the authenticity that live streams bring, so build that following and engage with your audience so you can go live.

Social Media Trends #4: Augmented Reality (AR) and Virtual Reality (VR) Become Mainstream

More and more social platforms are experimenting with AR and VR marketing forms. Research from Magna Global found that three-quarters of viewers are likely to perform some action after seeing an interactive ad. These ads can include interactive lenses as well as filters. By utilizing this technology, your brand can soar to new heights with extended reality.

How to get started:

1. Research what platforms you already utilize would benefit from the use of AR/VR.

2. Define what makes your product/service unique enough to enter the virtual space.

3. Work with a marketing professional to set you up for success in the VR space.

It’s safe to say that 2023 will be an exciting year for social media trends. If you’re unsure how to incorporate these trends into your business marketing strategy, reach out! The AD Leaf Marketing Firm has the professionals you need to make your business a success. See what we can do for your business by contacting us at info@theadleaf.com or calling us at 321-255-0900.

Is TikTok Beneficial For My Business?

Is TikTok Beneficial For My Business?

Is TikTok Beneficial For My Business?
Is TikTok Beneficial For My Business?

 

It’s hard to ignore the popularity and influence of TikTok, especially for marketers. Brands on TikTok can reach younger audiences, which allows them to increase brand awareness and ultimately go viral. How do they do this? They leverage the power that is short-form videos.

Why You Should Market Yourself On TikTok

Why should I market myself on TikTok? This is a great question that a lot of companies may ask themselves. TikTok has been named the fastest-growing social media platform, making it a powerful place to market your company when done correctly. A common misconception is that only millennial businesses should promote themselves there, but I want to show you that no matter your business, TikTok advertising could be for you!

How Popular Is Tiktok?

Tiktok began rapidly growing during the COVID-19 pandemic, as many users suddenly had more time to explore the platform and build a connection with their audience. Tiktok has surpassed one billion users worldwide, quickly becoming the most-used Social Media platform of all time!

How Can It Benefit My Business?TikTok VID 3

Most people hear TikTok, and they may think of a cool new dance trend they saw (and have been secretly practicing in their bathroom) or a cute video of a dog doing something simple yet equally adorable. However, TikTok is also a fantastic place to get your products. After scrolling through the For You page for just a few minutes, you will likely see 1-3 small to large businesses promoting their products. From brands as small as young adults making jewelry in their parents’ garage to multimillion-dollar companies like Scrub Daddy, these brands are taking to TikTok to market their products.

How Should I Market Myself On TikTok?

TikTok VID 1

You can market your brand on social media in a few different ways. The first way is through product promotion on your page. This could look like filming a short video of how your lipgloss looks when worn, coloring the new coloring sheet you just created, and more. Users love to see packing videos where they are just packing an order, the process of their product being made, and more. This allows the merchants to display the work that is put into what they are creating. The point of marketing on TikTok is that you get to show your product in action or even the process of making it. This is great for small businesses that have yet to afford a marketing budget or even a website. These can be filmed in a casual setting. Spontaneous content produced in ordinary surroundings has just as much a chance of cutting through. Many viral TikTok videos are created in garages, bedrooms, and even cars.

 

Once your business has grown, you might find yourself with a marketing budget. This opens up more doors of possibilities for you.

TikTok VID 2

Sponsoring popular creators to promote your product is a great way to drive up business. People are more willing and open to buying something used and reviewed by a peer. If viewers can relate to whoever is showcasing an item, they are more likely to purchase it.

 If you cannot afford to pay the creators to use your products, you can even send them PR packages, and often the creator will talk about your products anyways, but it isn’t guaranteed. However, it is a good alternative to getting your products talked about by popular creators without paying for sponsorship.

All in all, TikTok is a great platform to market your business, no matter what you are selling! With no budget or a large one, TikTok marketing can work for you.

How can The AD Leaf help you?

You are busy running your business as it is! So if you need help with your TikTok profile, content creation, or video production, our team can help. The AD Leaf Marketing Firm develops a strategy targeted to your goals, audience, and industry! Our team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

 

The State of Social Media in 2023

State of Social Media in 2023

The State of Social Media in 2023
The State of Social Media in 2023

Fun fact about the state of social media in 2023: Facebook is about to be old enough to vote! It’s no longer a question of should your business be on social media but a question of how effectively you are using this powerful tool for marketing your business. If you don’t have an answer to this question, you’ll likely struggle to maintain relevancy in today’s fast-moving digital marketplace.  

Don’t just take our word for it; look at this latest Google Trend graph showing the rise of social media and the decline of the ever-popular excuse for the lack of marketing: “Word of Mouth.”

Social Media Marketing vs. Word Of Mouth

Social Media Marketing Melbourne FLSocial Media Marketing Melbourne FL

 

So, what do you do with this information?

As a business owner, it’s time to come to the incredibly important realization that social media is not only a viable part of marketing your business, it’s actually one of the most effective ways for many business models in today’s ever-evolving digital landscape.

It’s not enough to casually post pictures on your social media channels once in a while, either. Not only do platforms like Facebook and Instagram understand that your page is a business, but they expect you to pay them in order for our content to be shown to your intended audiences.  

Did you know that less than 5% of the content you post is shown to your audience organically (without paying to promote it)? This is known as Pay-to-Play, and it is becoming more common with services like Twitter’s new Gold Verification for businesses. This is a big change from just a few short years ago; each time you posted an update, it was shown to all of your page audience (those users who like and follow your page). Now, not only do you have to pay the platforms to grow your page audience, you have to pay the platforms to show those people who have already chosen to be a part of your audience your content. This makes the market fiercely competitive and requires your business to take a serious look into advertising budgets if you want to be heard above the noise.

So, what’s new then?

If you’re savvy with social media marketing, you’re probably thinking to yourself that this is nothing new for 2023. These changes were rolled out in phases in 2017 and 2018.  That’s true! However, the Meta Business Manager interface, the Ads Manager interface, and Meta’s Advertising Policies (in the wake of failures like Cambridge Analytica) are changing regularly; Meta has become increasingly strict with advertising policies, more advanced with ad targeting options and introducing more highly developed interfaces to improve your performance.  

Social Media Marketing has a lot of weight to carry as a small business’s only marketing program. For most small businesses, running things yourself is not the best answer. A mix of services, such as SEO (Search Engine Optimization), Email Marketing, Web Services, and Social Media, are needed to help boost your business above the competition. Unless you’re able to keep up with weekly advances and policy changes, manually invest money in paid posts to grow your audience quickly, and develop strategies to reach and retarget your audience, social media marketing will prove to be a very slow-growth marketing service line and will not yield lead procurement results with the speed you would expect. 

Your social media pages start off as a branding tool.

Social Media Marketing Melbourne FL

 Understanding the best and latest strategies for using that tool is why you should be working with a trusted advisor. As your platforms begin to grow and develop, you’re raising your hand to let your audience know you’re here, and you are sharing content that helps them get to know your brand and your products or services.  

When you have 50 followers on Instagram, don’t expect the public to jump for joy and immediately start buying into your brand and what you’re selling. 21st-century consumers are educated, and they will vet you. One of the first places modern-day consumers look for you is on social media, so having a professional presence is critical for landing those first impressions.

Once your platforms start to grow legs and build an audience, they will move from only serving as a branding tool into a customer service vessel for your company. You will notice customers asking about products or services they are interested in or have paid for.  

Finally, when you have reached an acceptable audience size (whatever size your audience find acceptable), once they see a regular stream of content sharing (so they realize you’re not a bot/spam account) and you have positively interacted with your customers on your pages as proof of your customer service, your platforms will begin to procure leads or sales more organically.  

This trajectory is slow growth, and you must be committed to its success for the long haul. Commitment in this context means you must work to regularly cultivate impressive and relevant content, you must not try to oversell to people, and you should offer content that users actually care about, not what you want them to see.  

How does your product or service solve the problem for the consumer?  

How can The AD Leaf help you?

You are busy running your business as it is, so this information about the state of social media in 2023 might be too time-consuming -and sometimes overwhelming- especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm that develops content targeted to your goals, audience, and industry! Our social media team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out our contact form! We are just a click or call away.

4 Benefits of Social Media Marketing for Small Businesses

4 Benefits of Social Media for Small Businesses

4 Benefits of Social Media Marketing for Small Businesses
4 Benefits of Social Media Marketing for Small Businesses

 

4 Benefits of Social Media for Small Businesses

The early days of social media are long gone. The days when Facebook was used to tell your friends and family what you did that day, and instagram meant posting what you ate for dinner that night. As social media gained in popularity, its purpose began to grow. Social media has become an ever-present part of our day-to-day life and, thus, has become a dynamic marketing tool in 2022. To stay relevant in the digital age, social media is nothing short of essential for every digital marketing strategy. Here are 4 Benefits of Social Media Marketing that EVERY business, large or small, should know:

#1 Advertising and Brand Recognition: (Shout Your Brand’s Name From The Rooftops!)

Social media is heavily integrated into our society. Everyone is active in at least some form, whether you are actively posting or just a viewer. The beauty of social media is being able to quickly and effectively reach all those people simultaneously. Let’s compare a social media post to a newspaper ad. Print advertising has been around longer than any other form of advertising we see today, but how does it compare to social media marketing? Let’s say we are trying to get the word out about a sale. To put an ad in the paper, you will have to make some choices: How big can my ad be? Will my ad have color? Who will my ad reach? How much will it cost me? Today’s average rate for a newspaper ad is $12 per inch, meaning a 4Ă—10 inch ad will run your business at $480.00! Now let’s talk about social media; not only is it more efficient, but it’s also free! Rather than a one-off ad in the paper, social media allows you to talk to your entire community 24/7. It’s just a matter of time before everybody knows your name. Any money you spend on an ad on social media is icing on the cake to reach more of your target audience. That $480 could get your Facebook ad in front of thousands of users in just a few days’ time!

#2 Show Your Brand’s Personality: (You Know You’re Awesome, So Tell Them!)

Stuff that 4Ă—10 newspaper ad with as much personality as you want will never tell your brand’s story like social media. With social media, you are able to show your business’s personality like never before.

Have a fun day at work? Snap a picture and share it! Exciting new update or product? Snap a picture and post it! Before you know it, your followers will have connected with you and your brand before even stepping foot in your small business.

#3 Easy Way to Provide Updates: (Never Miss A Beat)

If you are a small business, you want to connect with your local audience. Social media provides a direct line to that audience. This allows the customer to interact with your brand in real-time. Everybody loves to support local small businesses in their town, and social media is the bridge you need to connect with them daily. Get the word out about your latest sale, and show off that new product or recipe the day you put it on the shelves or the menu. Even better than that, social media works both ways by informing you about what’s going on in your community. Connecting with local events like big sports team wins, weekend markets, town block parties, etc., gives your business a chance to connect to your audience on a more personal level. Help build some excitement around these events, have a sale, or run a promotion to take advantage of the extra foot traffic; by keeping the conversation going, your customers will feel connected to your brand, increasing levels of customer connection.

#4 They’ll Never Forget Your Brand: (Leave a Lasting Impression)

Did we mention that social media is everywhere, all the time? Social media marketing is what is considered a “live campaign.” This means that 24/7, your content is out there working for you and can be seen by anyone. Our newspaper ad from before is only effective to the subscribers of that publication and is gone as soon as the last one is thrown away. Not to mention, by the time our newspaper ad reaches the right person about your sale, your sale is over, and your potential lead is lost. In addition, how many times a day does a potential customer look at a newspaper? Once! Throughout the day, the world is checking their phones, jumping over to Facebook in-between emails, and scrolling Instagram to wind down at night; they’re constantly interacting on social media! If you don’t have a social media marketing strategy, you’re missing out on all these opportunities for your brand to be at the forefront of everybody’s mind. You want these people to be reading reviews, seeing your products, and asking you questions. In many ways, social media marketing has become the word of mouth of 2022.

How can The AD Leaf Help you after reading these 4 Benefits of Social Media for YOUR Small Business?

You’re losing money if you are a small business and you’re not marketing on social media. Social media has become essential to tell your brand’s story, connect with your community in real time, and leaving a lasting impression. If your small business’ social media has been neglected, The AD Leaf ® can help. Our strategy includes creating dynamic and engaging social media platforms tailored to your business’s specific needs and managing them to ensure your business has the tools to succeed in the modern world. For more information about the benefits of social media marketing, contact us today at info@theadleaf.com or call 321-255-0900. 

How can social media benefit your business?

5 Advantages of Social Media Marketing For Your Business

How can social media benefit your business?
How can social media benefit your business?

In order to survive in a competitive market, you need to be aware of new trends in your industry. In fact, 72% of companies use social media data to make informed business decisions, and over 223 billion people use social media. So how can you rise up from the competition and ensure your business is doing everything possible to succeed? By using social media, of course!

If you still need to take advantage of Social Media Marketing for your business, here are 6 reasons you should.

Brand awareness – Advantages of Social Media Marketing For Your Business

The first steps to driving performance-marketing goals, such as leads and sales. Those who already have purchased your product or used your service will naturally tell their family and friends. But making more people aware of your brand who don’t know that they need your business yet by having established social accounts and followers is what’s most important. These days consumers are looking even more at the reviews of others and what influencers have to say.

More Traffic

The more people see your site, the more potential customers you will have. Now that more people are following your business on social accounts, you have to tell them where you want them to go. Whether consumers call you or are directed to your website is up to you. Those consumers become the number of opportunities and lead for your business.

Affordability – Advantages of Social Media Marketing For Your Business

Creating social media accounts costs nothing to set up. The real costs to your business are the time and resources needed to create and grow those accounts and sites. Whether you have a large or small budget, unlike traditional advertising, you aren’t locked into something you can’t afford. Social media ads can run for as low as $5 a day!

Increased Brand Loyalty

Building brand loyalty drives growth. New customers who purchase your products or service become ‘brand loyal’ and will become repeat customers. With 65% of revenue coming from repeat consumers for most businesses, those “brand loyal” consumers recommend you to their peers and become free ambassadors for your products in the real world.

Understanding Target Customers’ Interests – Advantages of Social Media Marketing For Your Business

Knowing your target consumer’s interests allows you to reach them effectively. You can do this by monitoring their social conversations around certain topics. This can help you understand what’s important to your audience while identifying trends and keywords they’re following to better help you address consumers’ pain points.

Can Help You Do Competitor Research: Almost everyone is on social media.

Identifying your competitors and their social media strategy can help you shape your own. If they are solving a consumer’s pain point that you might not have thought of, you could change your strategy. You can do this by closely monitoring their social media profiles and analyzing what type of content they post. You can even use different analytic tools to see how you and your competitors compare.

 

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. A better connection with the audience will lead you to more loyal customers, thus, putting you ahead of your business game and leaving your competition way behind. Being a business in this digital era can be greatly beneficial if this opportunity is used to the fullest!

Why The AD Leaf?

If you need help figuring out where to start, here at The AD Leaf Marketing Firm, we have a team of experts ready to assist you with your Social Media Marketing Strategy tailored to your business. You can call us at 321-255-0900 or fill out our contact form! We can’t wait to help you grow your business!