Understanding Your Social Media Analytics

 

As a business owner, you know the importance of social media for marketing your products and services. But what about understanding the analytics behind your social media efforts? In order to craft a successful social media marketing strategy, it’s important to understand what’s working and what’s not. This can be daunting, but with the right tools and information, it can be easy to get started. By reading and understanding social media metrics, not only will you get a better understanding of your audience, but you’re less likely to make beginner mistakes. 

Before you can effectively choose which metrics to keep your eye on, having clear and defined social media objectives and goals are crucial. Secondly, having the right tools to properly track and analyze data over time will allow you to show a return on investment. 

 

 What Are Social Analytics?

Simply put, the term “social analytics” refers to the practice of collecting and analyzing data related to a person or businesses social media page. By understanding social media analytics you can:

  • Gain a better perspective on current market conditions
  • Understand unique target audience insights and preferences
  • Collect accurate feedback to be used for better, more refined business decisions.

Accurately utilizing and understanding analytics is vital in today’s market for brands that want to make an impact. By adopting the right tools to interpret social conversations, businesses are able to gain valuable insight as to what level of impact their marketing strategies are having on their audience. Unfortunately, not enough businesses are utilizing this information, leading expensive mistakes down the line.

 

Key Metrics to Keep Track of

 

Because social media marketing goals and objectives differ from business to business, there is no one metric that is guaranteed to reach your objective. The most common metrics to track and measure social media are:

  • Engagement: Tells you the level of likes, shares, etc, that you’re posts are receiving.
  • Mentions: Shows how many times your brand name was mentioned in a conversation.
  • Impressions: Let’s you know how many users have seen your brand in visuals on a particular social platform.
  • Virality: How many times has a posts been shared across a network

By effectively understanding and utilizing social media analytics, you are able to take unstructured but valuable data, and turn it into useful information to make informed business decisions.

“Creative without strategy is called ART. Creative with strategy is called advertising”. Jef I Richards

As a business owner without properly understanding your data, creating an effective social media campaign becomes increasingly more difficult and also puts the business at risk for costly mistakes. 

Once you’re able to fully understand the data from social analytics and measure the overall success of your social media strategy, you’ll see a significant return in your marketing efforts. 

Crafting an effective social media strategy takes a lot of time an effort however, with the practical use and understanding of social media analytics business are able to:

  • Help Serve Your Audience Better
  • Help Share More Relevant Content
  • Help Understand Your Competition Better
  • Help Formulate a Better Posting Strategy
  • Help You Identify Micro Influencers Specific To Your Industry
  • Help Improve Your ROI

 

Make the Most of Your Social Analytics

We know we just threw a lot of information at you. Taking a minute to fully understand and implement a social media strategy can be time consuming. That’s why we include a full page optimization included in our social media marketing services here at The AD Leaf Marketing Firm. Our team of Social Media Specialists will not only create eye-catching and captivating content for your business, but also, optimize, monitor, and interpret all of your social media data to create an engaging social media strategy to elevate your business. 

We’d love to be your trust advisor and help you and your business grow.

Contact us to speak with one of our experts and bring your social media vision to life

Optimizing your Instagram Bio for your Business

In the world of fast consumption of information, optimizing your Instagram bio for your business is the last thing you might think about. It’s not just a 150-character box for you to introduce your business. It’s so much more than that! With the right features and information, you can set your existing and potential customers up to make that next step. A successful business bio can:

  • Show customers where to shop for your products
  • Tell customers how to contact you and your team
  • Clarify physical addresses
  • Prompt customers to take a specific action, like clicking a link or purchasing an item
  • Provide social proof that builds trust and credibility 

 

Choose Your Username

Start with your username; they are key ranking signals for search. Ensure you think like a customer when choosing one; you have to choose something they would easily recognize. It’s smarter to use your actual business name; this allows customers to search and find your account easily. 

If your business name is already taken or longer than the 30-character limit, don’t fret! A great way to get around this is abbreviating or even adding information like city or area code. For example, take TheAdLeaf. Say that username is taken, you could try TheAdLeaf321, or TheAdLeafMelbourne, since we are located in Melbourne, Florida, and our area code is 321. Usernames can only include letters, numbers, underscores, and periods; you can change your username anytime. Doing this could confuse your followers, so try not to change it often.

Enter Your Business Name

If your username can’t fit everything a customer should know, like the name and the type of business, you can use the display name or better known as the business name. This feature also has fewer restrictions on it. It’s a great spot to list your complete business name or clarify your type of business. 

Select A Category

Adding a category to your bio lets customers know exactly what your business can do for them. Because Instagram has 1,000+ category options, more than one may apply to your business. Try thinking about it from your customer’s perspective and choosing the label they’d be most likely to pick. You can go back and update your category anytime.

Profile Picture

Your profile photo should help followers identify your business immediately. It’s best to choose your logo or a photo of your location. A headshot is generally a better choice if you’re a creator, service provider, or blogger. Once you choose a profile photo, make sure it’s at least 320 x 320 pixels to ensure it displays clearly and the circular frame doesn’t crop any details from your photo.

Business Contact Information

Instagram profiles make it easy for existing and potential customers to contact your business. You can add multiple contact options to your profile so customers can choose the most convenient one.

Call-To-Action (CTA) Buttons

For some businesses, calls and emails may not be the most efficient way to fulfill customers’ needs. Fortunately, Instagram offers Order Food, Book Now, and Reserve CTA buttons for restaurants, cafés, and service providers. 

Bio Copy

Instagram’s bio gives you up to 150 characters to introduce your business! This may not seem enough, but if done effectively and creatively, it’s all you need. Essentially any character can be used. From letters, numbers, punctuation, and even emojis! Who doesn’t love emojis? Consider describing what your business offers or the types of products and services you provide. If you have amble information about your business, emojis and line breaks can make your bio easier to read. If your business uses a branded hashtag, you can list it in your bio so customers can easily browse your content and any user-generated content!

Link In Bio

You might think this just means linking your home page, but as social media continues to grow, linking a mobile-friendly landing page allows for a better customer experience. It easily allows customers to see the information you’ve mentioned in your posts, reels, or stories. If you don’t want to design an Instagram landing page, you can choose from several third-party apps that streamline the process. There’s Later.com which replicates your Instagram grid and adds hyperlinks. In comparison, apps like Linktree let you customize text-based links.

Story Highlights

While they are technically a part of the bio, highlight albums are a great tool with many advantages but are typically forgotten about. If you post Instagram stories regularly, then you have another chance to show actionable content in your bio. Story highlights are ideal for answering frequently asked questions, showcasing products and services, or even sharing reviews and tutorials. If you’re not posting stories or reels frequently, then that’s a significant form of reach you’re missing out on. 

Your Instagram bio is essential for driving discovery, traffic, and conversions. With these Instagram bio tips, you can optimize your profile and use this platform more strategically to get your desired results! 

The AD Leaf Marketing Firm’s highly experienced social media marketers will develop an online presence that is unique to your brand. We understand how running a business can leave you little time to put intention into your social media presence. Give us a call today at (321) 255-0900 to unlock all the benefits social media can bring to your business.

Helpful Practices for Getting Started in Social Media

Helpful Practices for Getting Started with Social Media in Business

When it comes to social media content and engagement, most businesses don’t know where to start. Companies at times will fail to consider the color schemes, fonts, or styles that they would like to become their online brand. Choosing how your social media will look is as important as choosing your logo. It could be the potential consumer’s first impression of your business or product. These quick and easy rules to follow will show you how to expand your reach and create the ideal appearance for your business. 

 

Find your Target Audience

First and foremost, your audience is an essential factor on your page. A business could post every day, but their business isn’t destined to increase if they have no following. For instance, if you are trying to up your traffic at a restaurant, it might not be the best decision to spend most of your time on LinkedIn. For this crucial reason, one must choose an audience to target and choose their social media platform based on that information. 

Some insights to think about are gender and age range. Pinterest has 431 million users, but 78% of those are female, and 38% of all users are 50-64 years old. On account of those statistics, it is not surprising that not many men’s products are featured on Pinterest’s ads. 

Social media in business must use more strategically than most individuals do; one must know what, how, and when to communicate optimally with your following. To get your point across clearly, sellers must first pinpoint what they are hoping to accomplish, whether it is an increase in reach, leads, traffic, etc. You need to have a communication objective to market your target audience properly. A person can then analyze what needs their business has and how to optimize their time on specific platforms. 

 

Find your look

Most users don’t consider all of the elements that go into making an ad; neuromarketing is everywhere and can influence your consumer decisions regardless of if you realize it. Even font psychology, which is the study of how fonts have the potential to impact thoughts, feelings, and behaviors, can be used to persuade a possible consumer to ‘swipe up’ or add something to their cart. Companies from Google to Cheetos utilize neuromarketing; we overlook the slight details companies have included to sway our behaviors a certain way. 

  After you’ve chosen which platforms to utilize for your business, it is a great idea to choose the theme and overall look of the page. Deciding which colors to use or avoid, finding templates you could use more than once, and if you would like to use primarily graphics or photos without editing are all excellent starting points when building a page. You want a page to look uniform and consistent when making posts. Don’t use a different font or a slightly different color every time. 

Overall, ensure that the account or page represents how you would like to be seen. Look at the big picture of your business account, not just each post. Doing this will ensure that either way a user sees it, they know what your purpose is. Capturing a potential consumer’s attention is more important on social media than ever before because if a user is not impressed, they can swipe away. 

 

Post Strategically

Depending on where the content is posted, it will look slightly different. With Facebook, the key is to post strategically and provide links and more information in the caption because Instagram doesn’t allow links in their captions. Twitter posts should be short and focused due to a character limit. Pinterest and Instagram should be more visual content branding, while blogs offer insights and information. 

How frequently an account post is also essential. We recommend posting new content about 3-4 times a week. The time you post should also be thought out. Sprout Social supplies the best days and times to post on specific platforms based on the industry you are marketing for. For example, “Retail: Wednesday (3 p.m.) and Friday (11 a.m.–12 p.m.) Media and entertainment: Friday (9 a.m.) Tech: Wednesday (6 a.m. and 9 a.m.).”

There are key concepts to remember when posting any content, such as where it is being posted and why anyone would choose your company over someone else’s. From the formatting to the caption, every detail plays a part in making the customer say, “I’ll take it!” If you have more questions or needed guidance about social media in business, contact us!

Getting Started with Social media

Why is Social Media Important for Small Businesses?

In the past few years, B2B marketers have been forced to change their strategy due to COVID-19. Luckily for them, social media is the perfect solution to an un-wished change in networking, communication, and growth for many B2B companies.

The top marketers of B2B companies refocused stronger on their social media strategy. Social media creates a lasting connection with your audience. It has been a phenomenal way to grow relationships with partners and potential prospects! 

B2B marketing is built on relationships, even if the end goal is to sell products or services. Social media allows marketers to unlock and ignite these relationships without in-person events. Recent studies show that 55% of consumers learn about new brands, products, and services through social media. Another 78% of consumers are willing to work with a business after a positive interaction with them on social media. That’s how powerful of a tool it is! 

Social media allows B2B marketers to connect with their audience wherever they are: Twitter, Facebook, Linked In, Youtube, Pinterest, and more. Now you know the importance and impact of social media marketing. Here are 5 ways you can use it!

Build brand awareness. Tell your story across various platforms, share customer stories, and explain why you provide the services you offer. 

Generate leads. Focus on your target audience by creating engaging and meaningful conversations.

Build a community. Listen to customers and what they have to say about your company.

Connect social media posts to opportunities.

Drive social posts to your CRM to fully understand customers.

Measure marketing efforts. Research management and social media platforms to help you track key performance metrics (KPIs).

How do I create engaging content? Why do I need it?

You may be wondering what to do with all of this information. Keep things simple, and focus on creating relevant and engaging content for your social media platforms and audience. That’s what matters the most! 

If you want your audience to listen to and engage with you on social media, you have to speak to them in a way they can understand. Your content needs to resonate with your audience. You can ensure that by:

  • Providing value
  • Solving problems
  • Being relatable and transparent

Have You Considered Employee Advocacy?

Some marketers allow their employees to speak about their company online for them. It’s a unique and effective approach to marketing. Employee advocacy is a great way to develop meaningful relationships with your audience. When consumers see that employees genuinely love and support the company they work for, they’re more likely to trust and support you!

Think about it. Word-of-mouth marketing is highly effective. When your employees share their work experiences, consumers see the authenticity. An audience is more likely to comment and engage with the content knowing they are speaking directly with an employee. Several studies show that people are three times more likely to trust a company’s employee than the company itself. 

Get Started With Your Social Media Marketing Strategy

People follow social media accounts to get more in-depth information about a particular company they are interested in. So now that you know you need to be on social media, how do you develop a strategy to achieve success?

  • Identify questions you commonly get asked by customers.
  • Research and choose a social media tool to make things easier for your team.
  • Hire or train a team to execute your social media strategy.
  • Identify your competitors and collaborate.
  • Create a content calendar to organize your ideas.

After establishing a strategy, ask yourself a few questions to ensure your strategy is adequate or if you need to adjust it. 

  • What are your goals? 
  • How do you plan on measuring these goals? 
  • What social media platforms do members of your target audience use? 

The Future of Digital Marketing

Look ahead to the future of digital marketing. It’s never too late to get started! Create, define, and implement your social media strategy to blossom beyond what you could ever imagine! Use employees to build advocacy and trust online for your company. Remember, social media can help you quickly reach a wide variety of audiences. Now is the time, so don’t miss out! Social media has never been more remarkable or accessible. Schedule a consultation today, or complete our contact form!

How to Humanize Your Brand Through Social Media Marketing

How to Humanize Your Brand Through Social Media Marketing

 

Don’t suck the personality out of your brand while trying to keep up with the ever-changing world of technology. You know that your business needs to be on social media, but do you know how to portray yourself in a way that entices your audience? Sounds like you need help to humanize your brand through social media. 

Humanizing your brand means making your online presence personable rather than acting like a robot behind your follower’s phone screens. If your business appears mono-tone and cold on digital platforms, customers will look away. You need to build trust with your audience and create a social media presence that users can relate to. This will also result in more success for your business. Here are some ways that social media marketing can bring life back to your brand!

Attach a Face to the Name

Customers want to see the faces behind the business they are supporting. Posting pictures of business owners and employees is a great way to humanize your business. This also builds trust by showing potential customers who will perform the service or handle the product they are paying for. 

Better Communication

Social Media marketing taps into a whole new world of communication for businesses. Your business can interact with customers about anything and everything. These communication efforts could be providing support, giving more information on your services, or simply discussing relevant topics in your industry. If your business can communicate with people in ways other than throwing advertisements in their faces, people will trust and engage with your brand.

User-Based Content

Are all your posts telling your followers to “buy now” or “call today”? That feels very robotic and is not content people want to see while scrolling through social media. To humanize your brand, you have to post content with your target audience and industry in mind. Your followers should be looking forward to your next post.

Participating in Trends

Joining in on popular trends is a great way to humanize your brand. TikTok is a social media platform with daily trends that businesses should be jumping on. Not only does this add personality to your brand, but it also gives your business more exposure from millions of people who keep up with the trend. 

Consistent Posting 

Social media is how we connect with others. If you go ghost for a while, your friends and family will worry that something has happened to you. The same principle applies to businesses. In today’s world, consistent posting is how you show that your business is alive and well. Being inactive on social media will leave your followers with unanswered questions, and your business will fade from their thoughts. With social media marketing, your content will be scheduled to post multiple times a week to keep your audience engaged. Your followers will never be left in the dark with no contact.

Hire a Professional

Does your social media truly reflect the personality of your business? Do your followers look to you as a trustworthy source in your industry? We can help.

The AD Leaf Marketing Firm’s highly experienced social media marketers will develop an online presence that is unique to your brand. We understand how running a business can leave you with little time to put intention into your social media presence. Give us a call today at (321) 255-0900 to unlock all the benefits social media can bring to your business.

 

Is Paid Social Media Marketing Beneficial to My Brand?

Social Media for Businesses

Long gone are the days of antiquated advertising. 

As bystanders, we watch while technology expands our careers, futures, and perspective on the mundane. 

With so much available at our fingertips, we sometimes think that we can conquer it all on our own, often forgetting that it sometimes takes a village. And while we all love to budget where we can, paid social media advertising is the one area we should not have last on the list. Especially, through Facebook, Instagram, LinkedIn, TikTok, or any other social media platform. 

What is Paid Social Media Marketing?

When you post organically, your content is shared for free to users who already follow your account. With Paid Social Media Marketing, your content is shared with a larger targeted audience through the social media platform that you paid to provide this service. For example, when a business contributes $10 of their advertising budget to Facebook to Boost a Post, this would be Paid Social Media Advertising. In this example, a Boosted Post would increase the efficiency of the marketing budget and provide a new subset of customers.

 

How Does it Work?

It’s all in the name; you pay to play and reap the benefits sown. 

One of the first things a business does when starting up is creating an Instagram and Facebook. Why? Brand Awareness, of course. 

You want your name out there in the world, and what better way to represent yourself than with pictures, words, and a wide range of audience of your choosing. 

When you post content on either platform, initially, the followers you already have will be the only ones who see your posts with the hope that your followers will do the work for you by sharing your content on their social media and therefore cause a chain link reaction of notoriety. That sure would be nice, but how often do you find this happening? 

An alternative and sure-fire way of reaching a new audience you haven’t yet found is to get good use out of these platforms. These platforms allow you to contribute ‘X’ amount of dollars so they can target audience members who match what you’re looking for and post this content outside of your initial group. 

 

Benefits of Paid Social Media Marketing.

So what are you getting out of this other than a lighter wallet? The benefits far outweigh any cons Paid Social Media could implement on your brand, especially if your company has not attempted this before. As they say, you never know until you try.

One of the more exciting benefits of this method is its power to strengthen your brand’s credibility. Your content will still be shared with your regular group, but the Social Media Platform chosen will also target audience members that fit your brand’s criteria and aren’t already following you or aware of your company. 

By default, it will target a few audience members who may not be interested in your brand but now know you exist. Your image will live in their minds rent-free and may even be shared during the daily water cooler meetup.

Think about it like this: not everyone shops at Walmart, but surely everyone knows where their nearest Walmart is. When Target is closed on Christmas Day, where are those last-minute shoppers headed? Walmart. 

 For more on Paid Social Media Marketing benefits, check out our Blog explicitly written on this topic.

 

Why Does My Company Need Paid Social Media Marketing?

Spending money can be the least fun thing you do. We get it. However, you have to pay to see results, which has never been more true than in 2022. 

Are you satisfied with the flow of your business? Are you okay with settling for okay results? If so, then maybe you don’t need Paid Social Media. But if you’re a company that wants to become a household name or, at the very least, a community gem, you’re missing out on a lot Paid Social Media has to offer. 

However, this can be a full-time job managing and ensuring you’re not overspending on your budget. The AD Leaf Marketing Firm provides many complex solutions to complex problems; it’s just what we do.

So let us do it for you and contact one of our Social Media Specialists who will get you growing in the right direction. 

 

5 Benefits of Social Media for Your Business

social media platforms on a laptop

Social Media allows businesses and industries to connect with potential customers through multiple platforms. With the use of strategy and campaigns, businesses can cultivate audiences to follow and engage with their platforms in a far more beneficial way than the average TV commercial or radio advertisement. 

Utilizing social media for your business moving further into 2022 is practically essential to have your business flourish and be successful. Social media platforms have proven that it is a powerful tool when it comes to building a brand or business online. It has been proven that businesses established through social media are already seeing the results. 

Social media management has a definite impact on building and benefiting your business. With that, let’s check out the main points to consider for driving results:

Building Brand Awareness

Brand awareness may be the most important aspect for a business that is just beginning to establish itself on social media and the primary driving marketing campaign. This correlates to customers and clients wanting to do their business with a brand they recognize and trust. Establishing brand awareness can lead to long-term business benefits, which social media makes easy with brand building.

Social media has the upper hand in terms of creative aspects and being at the forefront of your audience as customers can see your content more easily. In this process, it is important to keep the key aspects of your business at the front and center, including graphics, company expectations, and business values. 

Generate Leads

If your primary drive for your business is to generate potential leads for your service or product, look no further! Social media is capable of outreaching sources of audiences and customers and bringing them to your business’s page and/or website. 

Social media has developed powerful aspects to drive leads by adding clear calls to action to branding posts and specific content on business pages. This can be possible through paid advertising/marketing on social media platforms. Utilizing paid campaigns on platforms such as Facebook, Instagram, and LinkedIn allows for incorporating a call to action, as described above, which goes beyond a usual “Like” or “Follow.” Leads can even be managed through these platforms for a more streamlined user experience. 

Identifying Target Audience

When establishing and running a business or platform, it is imperative to know your target audience’s interests and demographics in order to reach them effectively on social media. Luckily, social media platforms have upgraded over the years and have made this process easier and more accessible for business pages. It is possible to monitor social conversations and insights through certain topics and demographics. 

When you understand who your target market is, you are then able to learn what potential pain points they may have and how your business is able to assist and solve those problems. This will then lead to further lead conversions and wider reach. 

Drive Traffic to Website

Social media marketing can be an essential asset to sending customers and potential leads directly to your business website. Social platforms are intended to reach a variety of audiences in a way that feels personable, useful, sharable, and entertaining. It allows users and potential customers to engage with content that they were previously not aware of! Especially If they fit within the target demographic and target audience, as described above, your business’s website and products have the potential to be shared across other social platforms and garner a more unique reach. Social media channels allow for more diverse inbound traffic streams.

Potential Partnerships

What is B2B marketing? B2B means business-to-business transactions or opportunities conducted between companies rather than between a company and an individual consumer. Contrary to belief, social media can be overwhelmingly beneficial for B2B transactions and relationships. Social media helps B2B businesses acquire and retain clients as it oftentimes helps demonstrate being experts in that field and also builds a solid reputation throughout the market.

The buyers involved in B2B make sure to do research into brands that they are purchasing or working with; in fact, over 55% of B2B buyers research through social media before making any advancements. Having a social media presence overall establishes authority in the market and reputability. Having a social media presence overall establishes authority in the market as well as reputability.

Social Media Management with The AD Leaf Marketing Firm

There are many benefits of having an active social media presence for your business, whether it is business-to-business or business-to-consumer. Get your business up and flourishing by having an active and branded social media presence to attract and maintain your target market. 

Are you struggling with getting your social media started? Do you not have time to manage your platforms? Here at The AD Leaf Marketing Firm, we have a team of experts here ready to assist with creating the perfect plan for organic growth through social media channels. We would be more than happy to help your business grow through the world of social media. You can call The AD Leaf Marketing Firm today at 321-255-0900 or fill out our contact form!

 

 

Marketing for Tourism

Marketing for Tourism and Vacation Excursions

Between larger companies trying to scoop up tourists to visitors trying to plan their trips themselves, the vacation tour excursion industry has never been more competitive! Let’s talk about how you can market your company to bring you more leads on top of word-of-mouth business. 

Social Media 

The concept of social media is certainly nothing new, but many still underestimate its power. This is especially true for the tourism and tour excursion industry. Most social media platforms are very visual-based. This means that you can have the most fantastic captions and graphics in the world, but if people aren’t drawn to it, they’ll quickly scroll on by. According to recent statistics, 36.5% of people start their vacation searches on social media, and another 17.1% consult friends on social media before making vacation plans. Not having a solid social media presence alone can make for an uphill battle against competition. 

Tourism Ads 

From social media to Google, the internet is becoming more and more “pay to play” by the day, which means only a tiny percent of your social media and site traffic will come organically. Ads don’t always have to be a significant financial investment! It’s easy to reel people in with discount codes or other similar offers. This is especially true if your competition isn’t offering any. 

Optimizing SEO for Tourism 

A lot of traffic can and should come with paid ads, but pairing them with a proper SEO plan is essential. SEO involves knowing and working with search engine algorithms to make your website come up first when searched. The good thing about tourism and excursions is that people are searching for them in all sorts of different ways. There are a lot of great keyword selections to make that will keep you competitive against bigger players. 

Start Your Journey 

Marketing for tourism doesn’t have to be hard! You enjoy guiding people through new adventures while on vacation. Similarly, we enjoy the adventure of figuring out the best ways to get visitors to you in the first place! The AD Leaf has extensive experience in marketing for the tourism industry. We’re ready and waiting to start on a journey with you to market your tour and vacation excursion. Sail on over to our contact page, call at (321) 255-0900, or email at info@theadleaf.com. 

 

how to grow an instagram following

How to Grow an Instagram Following That Converts

Your Instagram may be attracting followers, especially the right ones for your business, but what’s the point if they aren’t converting? Let’s discover the best types of content to create and attract an engaged and loyal following! By the end, you’ll know how to grow an Instagram following that converts. 

There isn’t a single method to grow your community on Instagram, but there are a few mistakes businesses make that hurt their chances fir success. Let’s explore the 3 common missteps to avoid.

Not Sharing Enough of Your Expertise

They say if you share your knowledge for free, then why would someone bother paying for it? This isn’t true. The more knowledge you give to your audience, the more likely they will convert to a customer. To them, you seem honest and trustworthy. 

Providing valuable insights will inspire confidence in your ability to answer any questions they have after purchasing your product or service. 

Find the Right Content Mix to Grow Your Instagram Following

When it comes to content on Instagram, the best mix includes a blend of every type. If you know one kind of content is your strongest, pay attention to that. There are 4 types of content options for Instagram. Reels, feed posts, videos, and stories. 

Instagram Reels

  • Reels are mostly short-form content; they are meant to engage consumers in 30 seconds or less. They allow a business to reach an enormous amount of potential consumers who don’t already follow your business.

Instagram Feed Posts

  • This type of content is a way to serve the community you already have. You’ll want to make this content shareable, in the sense that it’s valuable, and those who follow your account will want to share it on their own personal accounts. In turn, this brings new followers to your account.

Instagram Video

  • Instagram video is long-form content to build further trust with your current followers. These videos allow you to post longer-duration videos, in-depth training, or tips about your niche in that industry. 

Instagram Stories

  • Instagram stories are only shown to your followers, allowing you to be raw and unfiltered with your audience. This will allow your business to build trust with your audience further and create genuine leads. 

Create Content That Spurs Engagement

Putting out the right blend of content is a part of the Instagram marketing equation, but you want your content to spur engagement. 

A sign that your audience is resonating with your content is when they are engaging. This is great to continue developing that bond your business aims for. Engagement with your content sends a signal to Instagram that your content is valuable, which helps ensure that your future content will be shown even further past your followers. 

Know Your Target Audience

Creating content that gets engagement is all about knowing topics and questions your target audience wants to see and may have. Your audience will tell you what they want to learn and what is missing from posts by simply asking your business questions. 

Turn the answers to the questions into content, and it will more than likely have your audience engaged, sharing, and watching your content. 

Use a Strong Hook

The goal is to engage a consumer in the first 7 seconds or less. If consumers aren’t engaged within that time frame, they will continue to scroll. Be sure to use a strong hook at the beginning of any video, reel, story, or post. You’ll need to grab the audience’s attention first and fast. 

If you know you’re going to record a video or reel, it could be helpful to write out what you want to say ahead of time. Keep it as clean and concise as possible. When you ramble in a video, it makes people lose interest.  

When writing a caption for a post, the first few words are the most important in capturing the audience’s attention, even if your caption is more than one sentence long. As long as the first few words are enough to grab their attention, they will click that Read More button and not scroll right past your post. 

Convert Your Instagram Followers Into Customers

Businesses who sell on Instagram do well when they focus on the outcome their audience is after. Take a potential customer’s problem, and answer that with your product or service being the solution to that problem. Highlight the benefits of owning your product or emphasize the impact that your service would have on their life. 

People want to know more than just the list of features and prices of your product or service. They want to know and see their purchase’s from your business impact their lives. Instagram is where people go to see the world through someone else’s eye, making it the perfect place to highlight such an impact.

Let Us Help!

Whether you and your business are new to Instagram, or you don’t have time to run your business and manage your social media accounts, we’re the experts, and we are here to help! With our broad scope of social media professionals here at The AD Leaf, we’d be delighted to serve your company through your social media platforms. Don’t have them yet? We can advise you on the best ones to use and set them up for you. We can do your Facebook, Instagram, LinkedIn, Twitter, TikTok, and more! Let’s collaborate to see your platforms, rise, come alive, and thrive! Give us a call at (321) 255-0900, or complete our contact form.

3 Common Issues with your Social Media

3 Common Problems and Solutions for Your Social Media

Preach it! Social media is first and foremost; what? Social! Second, it is layered and complex.

Often small businesses, companies, and brands jump online with great enthusiasm. They gather their product photos and service videos and fill in those ‘about’ sections. Then it’s on to writing captions, tweets, and figuring out what hashtags are for.

Social Media presence? Check!

 Everyday struggles and misunderstandings we often hear:

  1. “But I have 6,000+ followers; how come no one is coming into my store?”

Problem:
Generally, the first question is ‘How did you attain said followers?’
Then the next question is, ‘when was the last time you saw them engaging with your content?’ 

We often ask, ‘who is your target audience?’ And you can’t just say ‘people who want to come to my store.’

Worst case scenario:

  • You bought those followers.
  • They have never engaged with your content.
  • You don’t understand what a target audience is.

If this is you – you don’t have to feel embarrassed. You are not alone. These are widespread issues. 

Solution: Here is a metaphor for you. Imagine you drop by a networking party, and everyone there is on your follower list. The location is your business, whatever that may look like. People are all in the same room but gathered in groupings according to shared interests and for this scenario, let’s just say you only have 15 minutes to spend there. 

 Ask yourself:

  • Are my friends and family there? If not, have you invited them? – Invite your friends and family to like and follow your social media platforms. They can often be your biggest advocates!
  • Are people there because they want to be? Essentially are they being paid to be interested in you? This is why fake followers or bought followers are not that great. At first glance, it looks like you are popular. But, we all know that popularity contests are not always what they seem. People will read the room, and it will soon become evident that no one is interested.
  • Do I want to make an announcement to the whole room OR have a few brief, poignant conversations with a few of those that have decided to show up? Think about what would grow deeper connections at this moment, keeping each individual connected. Sometimes that is sending a private direct message on Instagram to a new follower. “Thank you for following!” or share a post about the most recent charity your company is an advocate for supporting. Better yet, answer the most common question everyone seems to have when they call your location.
  • There are so many genuine ways to interact with followers in a personalized way that keep them as followers, keep them engaged, and eventually lead them to your store. Loyalty is built moment by moment and post by post, not all at once.

2. “I keep getting private messages in my Instagram offering to repost my content, or an account has offered to help me grow my follower count multiple times.”

Problem: The only comments you are getting are from these random accounts that seem to have thousands of followers, but they are all very obscure and odd.

Solution: Ignore and delete them. Most of those “dm us for (blank)” are scams. These scenarios should always go without saying – If someone is offering you something for free on the internet – ask ‘what’s the catch?’

3. Post Frequency:

“Our team posts every day! Sometimes 3 or 4 times a day. Why doesn’t anyone interact with our content?”

Our response: Please tell me you mean to say you are posting your stories on Facebook or Instagram. Otherwise, you are inundating your audience and crowding their news feeds. Many of them that continued to follow may have likely hidden your content to get a break. 

Or, on the other side of the spectrum – “I post maybe once a month or two, at least to let people know we have sales. But we don’t have many followers.” Usually, this is followed up with “I just don’t have the time to post that frequently.”

Problem: We get it. The world of Facebook, Instagram, Twitter, Pinterest, LinkedIn, and TikTok is becoming more layered and complex to navigate with every phone and App upgrade. No wonder there are college courses and specialized fields made for it. 

Solution: For small businesses, at the very least on most platforms, you should be sharing content four times a week. Each piece of content should have the goal of brand awareness and engagement. Note: Not just promotions or calls to action. 

Can you see the common thread?

In the Social Media world, you cannot talk at your audience or show up when it’s most convenient. Most of your audience is not ready to buy. The goal of your social platforms is that when they are ready to buy, your brand is at the top of their minds. There is a lot to know, much to learn (always), consistently so much to do. 

If you see these 3 common social media issues and say “that’s me!” or you are doing your best to conquer these mountains and still not seeing results – you know whom to call! We got you covered! With our broad scope of social media professionals here at The AD Leaf, we’d be delighted to serve your company through your social media platforms. Don’t have them yet? We can advise you on the best ones to use and set them up for you. We can do your Facebook, Instagram, LinkedIn, Twitter, TikTok, and more!  Let’s collaborate to see your platforms, rise, come alive, and thrive! Give us a call at (321) 255-0900, or complete our contact form