What is Marketing?

Do you own or run a company? Do some people say you should market your business? But what is Marketing

It About Connecting

The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. What marketing is really about is connections. Connecting your brand, product, or service with an audience’s desires, wants, and needs. Marketing solves, provides answers, and can offer a promise. An effective promise will help you attract new customers, paving the way to increased sales, revenue, and profitability. However, be mindful of delivering on those promises. Missing the mark of false claims can quickly sever that connection. 

people connecting

The Gap

What is your business’s current state? How many clients or customers do you have? How widgets do you sell a week/month/quarter? What are your monthly sales? Step one in planning a marketing campaign is understanding your current state.

The next step is identifying what your desired future state is. How many clients or customers do you want or can handle? How many widgets would you like to sell? In 30/60/90/120 days? Desired monthly sales?  

The place between the current state and the future state is the gap. Marketing fills the gap, is the bridge from the current to the future. Marketing is not an expense. It’s an investment in the present and future growth of your business.

Investment and Not an Expense. 

a bridge connects

I often hear from businesses that they don’t “believe” in marketing or advertising. Well, did you know that marketing and advertising are not a religion? No, seriously, they are not 🙂 When you hear this, they really mean that they don’t believe it is an investment but rather an expense. Marketing is an investment. Including digital marketing: Ex. SEO, Google Ads, Social Media.  And what you put in is what you receive. And much like financial investments, it is something you have to let work and grow over time to achieve a meaningful yield. An expense is a line item on your balance sheet. Something you will probably look at with angst and find a way to reduce. An investment is an action and effort to realize gains. One is aligned with anxiety, and the other with hope—an investment in you, your employees, and the future of your business. When you see marketing as a growth vehicle for your business vs. another payment, you will start to see and enjoy results.

 

help to grow

The AD Leaf Can Help!

Contact us today to help develop and implement a successful campaign! Talk to one of our experts here at The AD Leaf! To schedule a free consultation with our team, call us today at 321-255-0900.

Why You Need a Brand Strategist

Brand Strategist may sound like a fluff position to you; in reality, it may be the most important person you hire for your company.

A Brand Strategist specializes in research, analysis, positioning, messaging, and developing an informed PR/marketing communications plan to effectively connect your company to your customers and build and further your brand equity. Strategists are the experts at seeing the big picture and generating results. Your Brand Strategist should be able to forecast your company’s future and position your company to benefit from it. Will this be a high-tech, high-growth, or high-value company? Your Brand Strategist is the strategic expert that can look at the overall state of your industry, the competition, your position in the industry, and other issues.

Brand equity is the commercial value derived from consumer perception of the brand rather than from the product or service itself. Your Brand Strategist has first-hand knowledge of the product or service. They know consumers, marketing and advertising, sales, distribution, and other key issues that determine the success of your brand. The Brand Strategist also possesses the ability to identify brand opportunities that would have a significant impact on your company and achieve strategic objectives.

What worked for your friend’s business may not work for yours.

No two businesses are the same. Even if you work in similar industries or have similar target customers, the same strategy should not be blindly applied. Can you imagine if Coca-Cola and Pepsi deployed the same brand strategy? Customers would likely be confused and turned off. The Brand Strategist has a critical role in determining, building, and protecting a brand’s unique image and positioning, as well as determining how these elements will be expressed (written, spoken, image, sound, etc.) in the strategic communications of your business. 

Not all of your customers are created equal.

As I mentioned, research with your target audience(s) is important. And, if you think your audiences are the same, think again. Your brand likely has several audiences – investors, customers, employees, etc. And, the message and strategy won’t be the same for them all. So, which audiences get a say? How do you filter through all the material to come up with one short, powerful statement that encapsulates the innate qualities of the company’s core philosophy? A core set of values can be distilled into a single sentence. Not all of your customers are created equal. 

Because you don’t ‘just need social media support.

For many brands, a presence on social media is essential. But, I wouldn’t recommend any brand prioritize social media before identifying their best brand message and strategy. The time to build this knowledge is BEFORE you need it. That’s when you should use your newfound intelligence to turn social media into a platform to test the tone, voice, and feel of messaging. Re-purpose the dull. Do you know why? Most people aren’t good at messaging. They aren’t good at copywriting. They think messaging = relaying information to the public. It’s NOT. It means how are you going to define who you are, what’s your unique value proposition, how are you going to inspire and motivate your audience, and what kind of experiences are you going to offer? “As a result, many clients don’t have the emotional connection to their brands because, you know, they’re just so busy, they don’t have time. 

You’re not a PR pro or marketing guru.

Nor are you expected to be! And the only thing you should DIY is your business’s core competency. Unless marketing or PR is in your background, it is not expected of you as a business owner to know everything inside and out about successfully marketing your business. That is why hiring a brand strategist to manage and ensure all marketing assets create the success you are looking for is essential. Did you know there are thousands of people currently operating as Brand Strategies?

Wherever your business is today – the beginning, two years in, five years in, or more – it’s never too late to invest in your brand! The most successful stories in the world all began with an investment in their “brand” and ensured their success. A Brand Strategist is a connector between marketing deliverables and success for your business. There are thousands of Brand Strategists throughout the United States, but The AD Leaf is ready to work with you and meet your goals today. Meet with our Brand Strategist,  Joleen Santos, to get started! (321) 255-0900. 

Advertising Firm in Melbourne FL

Are you looking for an advertising firm in Melbourne, FL? The AD Leaf Marketing Firm LLC. is an advertising firm located in Melbourne, Florida. Based in an industrial city with many small businesses and larger companies alike, we are proud to serve our community and other communities by providing businesses with the highest quality advertising services. 

Our Advertising Firm in Melbourne FL

Here at The AD Leaf Marketing Firm LLC. we offer businesses a number of different creative and advertising services to help promote your services or products. Here are just some of the things our expert advertising teams can provide to you:

  • Social Media Advertising Services
    • In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. These websites are also a great way to promote your business to your target audience. Our social media team can help you create the best social media advertising plan that will yield results.
  • Search Engine Optimization (SEO) Services
    • When you search for a specific product or service on Google or other search engines, you will see a list of companies your algorithm believes is best suited for you. The purpose of search engine optimization, or SEO, is to put your business at the top of these rankings. Our SEO team can help analyze the best keywords to use on your website so that it is at the top of your engine’s search results.
  • Google Ads Management Services
    • Google is arguably the most popular search engine at the moment. In fact, according to SEO Tribunal, “Google receives over 63,000 searches per second on any given day.” This is why it should come as no surprise that they provide ad space for businesses on certain keywords. We can help walk you through the Google Ads Management program to make sure you get the highest ad space bid possible. 
  • Facebook Ads Services
    • There are over two billion actively registered users on Facebook, making this the largest social media platform currently operating. How many of these are locals who would be interested in your business? Facebook Ads are a great way to advertise your business, and our team can help create the perfect ad campaign that could produce results.
  • Video Production
    • Video marketing effectively boosts awareness of one’s brand while generating leads through a lucrative lead source. Don’t miss out! Since the year 2019, video has seen drastic increases in video marketing as video consumption has increased likewise. Almost 5 billion videos are watched every day on YouTube. 8/10 people 18-49 years old watch YouTube every month. On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable network. Not to mention, up to 70% of YouTube video views come from mobile devices. In the United States alone, there are over 180 million active YouTube users now.

That is just a sampling of the services of The AD Leaf Marketing Firm LLC. provides here in Melbourne, FL. We offer a large number of other services that can help elevate your business to the next level, such as web design and graphic design services. 

What Our Clients Say

The AD Leaf doesn’t believe in a one size fits all approach to advertising. Our agency works with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budgets. The AD Leaf works hard to not only improve clients’ sales and business figures in Melbourne, FL, and elsewhere, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

“I hired AD Leaf a few years ago, and honestly, I thought I would only work with them for a few months because you know how marketing experiences can be. I was averaging about 7 sales per day I was hoping they could help me get up to about 10-15. 3 years later, we’re up to about 300 sales per day, and I’ve had to move into 2 new warehouses since I started working with them. They are a really strong marketing company, very responsive, and when they make suggestions or want to implement something, I do it immediately. I trust them implicitly and will work with them for as long as they’ll have me. These guys are the real deal and if you work with them they’ll help you too.”

“I met AD LEAF back in December and signed on with them to do all my SEO work and website and social media. They are very professional and give me daily updates on what they did for me. When the pandemic hit they worked extra hard to get me leads and helped me out with billing when money was tight.”

“Unfortunately I have been on a journey with using multiple website companies over the 8 years of operating my business. I have learned and experienced some good things and a lot of bad in the process. Ad leaf has stepped up and within 2 months of working together provided a new lead stream source through social media. The lead intake was so high we need to adjust our process and add sales assets to keep up with the leads. That’s a problem any business owner would gladly take. Their team has a great organized process and approach to their monthly deliverables. I am more than thrilled we have found such a great partner and highly recommend their services to your business!”

“Here is what I posted on my LinkedIn page about AD Leaf… “If ya haven’t noticed, I have a lot of activity for 2020 with the business and social media. I’ve hired a company called AD Leaf and they are really doing a bang-up job. As friends, customers, or associates, I ask for your support and at the very least, your tolerance, lol. I have great products. Just time they aren’t the best-kept secret. AD leaf is helping me with that. Thanks for everyone’s help, support, and understanding. If you have a business, I would also highly suggest AD Leaf in Melbourne.”

“Our interactions with The AD Leaf remain my Gold Standard of client communications. The company smoothed out our cumbersome website into an easily navigated and visually attractive source of information. Our social media ‘posts’ and ‘Likes’ surpassed our expectations. Thank you for being there.”

If you want to begin or improve your social media marketing in Melbourne, FL, contact us today!

Why an Advertising Firm in Melbourne, FL?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is, but Melbourne, Florida is a bustling town that houses many small and large businesses. That is why The AD Leaf Marketing Firm LLC. is so proud to be headquartered in this beautiful town. We believe that one of the best ways to give back to the community is to purchase locally and support local businesses. Being an advertising agency in Melbourne, Florida allows us to give back by providing valuable resources and services to businesses so that they are able to succeed. 

Advertising Company in Melbourne, Florida

Are you a Melbourne business owner that wants to take your advertising to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! We are located at 2238 Sarno Rd, Melbourne, Florida. To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

How does graphic design services elevate my business?

How Does Graphic Design Elevate My Business?

 

In today’s highly competitive business world, it’s more important than ever to make an excellent first impression. One of the most important ways to do that is through graphic design services. Whether it’s creating a logo, designing a website, or developing an advertising campaign, graphics can help your business stand out from the crowd. 

But What Are Graphic Design Services?

Design is all around us, in the logos we see on products in the store, on the websites we visit, and in the apps we use on our phones. It’s everywhere, and it’s an essential part of our modern world. But what is graphic design, and why do we need it?

At its best, graphic design is all about creativity and communication. It’s about finding new ways to capture people’s attention and communicate your message in a way that is both visually appealing and memorable.

Design is all around us, in billboards, logos, packaging, and more. It’s a crucial part of marketing, as it helps to communicate information about a product or brand in a visually appealing way. Graphic designers use their creativity and technical skills to create designs that are both eye-catching and informative.

It is the art of creating visual content to communicate messages. It involves a creative and systematic plan to solve a problem or achieve specific objectives using images, symbols, or words. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. They may use typography, visual arts, and page layout techniques to create graphics. Typical uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), advertisements, product packaging, and websites.

In short, graphic design can help you reach your target audience and achieve your business goals. So if you’re looking to give your business a boost, consider investing in some good graphics.

How Do Graphics Benefit My Business?

Good graphic design art can set your business apart from the competition. By creating a visually appealing brand, you can communicate your company’s values and mission to potential customers.

In today’s world, first impressions are more important than ever, and a well-designed logo or website can make all the difference. Graphic design can also help target specific markets, as different demographics respond to different images and messages.

With the help of a skilled designer, you can create marketing materials that will reach your ideal customer base and help your business to grow.

Why Do I Need Graphic Design?

Graphic design is essential for businesses of all sizes. From start-ups to established companies, a professionally designed logo and website help to create a solid and recognizable brand. Design assets can also be used to produce marketing materials such as brochures, flyers, and posters, which can help to raise awareness of your business and attract new customers. 

There are many reasons why graphics are essential. For businesses, it’s a way to stand out from the competition and attract customers. For individuals, it can be a way to express themselves creatively. And for society as a whole, it can be used to communicate messages of importance (such as public service announcements or awareness campaigns). Whatever the reason, graphic design plays a vital role in our world today.

By investing in graphics, you can give your business the competitive edge to succeed. 

94% of first impressions people make on your company are based on graphic design.

Examples of Assets:

  • Logos
  • Business Cards
  • Print Design (flyers, billboards, letterhead, signage, and banners)
  • Web Advertisements
  • Promotional Item Design (apparel, pens, koozies, etc.)

Graphic Design Assistance

Good design is imperative to a company’s branding and marketing strategy. It can create trustworthiness with customers and help to set your business apart from the competition. If your business needs graphic design, The AD Leaf can help. We have years of experience creating beautiful, compelling graphics that reflect the essence of businesses. Contact us today at 321-255-0900 or email info@theadleaf.com and ask about our graphic design services.

Helpful Practices for Getting Started in Social Media

Helpful Practices for Getting Started with Social Media in Business

When it comes to social media content and engagement, most businesses don’t know where to start. Companies at times will fail to consider the color schemes, fonts, or styles that they would like to become their online brand. Choosing how your social media will look is as important as choosing your logo. It could be the potential consumer’s first impression of your business or product. These quick and easy rules to follow will show you how to expand your reach and create the ideal appearance for your business. 

 

Find your Target Audience

First and foremost, your audience is an essential factor on your page. A business could post every day, but their business isn’t destined to increase if they have no following. For instance, if you are trying to up your traffic at a restaurant, it might not be the best decision to spend most of your time on LinkedIn. For this crucial reason, one must choose an audience to target and choose their social media platform based on that information. 

Some insights to think about are gender and age range. Pinterest has 431 million users, but 78% of those are female, and 38% of all users are 50-64 years old. On account of those statistics, it is not surprising that not many men’s products are featured on Pinterest’s ads. 

Social media in business must use more strategically than most individuals do; one must know what, how, and when to communicate optimally with your following. To get your point across clearly, sellers must first pinpoint what they are hoping to accomplish, whether it is an increase in reach, leads, traffic, etc. You need to have a communication objective to market your target audience properly. A person can then analyze what needs their business has and how to optimize their time on specific platforms. 

 

Find your look

Most users don’t consider all of the elements that go into making an ad; neuromarketing is everywhere and can influence your consumer decisions regardless of if you realize it. Even font psychology, which is the study of how fonts have the potential to impact thoughts, feelings, and behaviors, can be used to persuade a possible consumer to ‘swipe up’ or add something to their cart. Companies from Google to Cheetos utilize neuromarketing; we overlook the slight details companies have included to sway our behaviors a certain way. 

  After you’ve chosen which platforms to utilize for your business, it is a great idea to choose the theme and overall look of the page. Deciding which colors to use or avoid, finding templates you could use more than once, and if you would like to use primarily graphics or photos without editing are all excellent starting points when building a page. You want a page to look uniform and consistent when making posts. Don’t use a different font or a slightly different color every time. 

Overall, ensure that the account or page represents how you would like to be seen. Look at the big picture of your business account, not just each post. Doing this will ensure that either way a user sees it, they know what your purpose is. Capturing a potential consumer’s attention is more important on social media than ever before because if a user is not impressed, they can swipe away. 

 

Post Strategically

Depending on where the content is posted, it will look slightly different. With Facebook, the key is to post strategically and provide links and more information in the caption because Instagram doesn’t allow links in their captions. Twitter posts should be short and focused due to a character limit. Pinterest and Instagram should be more visual content branding, while blogs offer insights and information. 

How frequently an account post is also essential. We recommend posting new content about 3-4 times a week. The time you post should also be thought out. Sprout Social supplies the best days and times to post on specific platforms based on the industry you are marketing for. For example, “Retail: Wednesday (3 p.m.) and Friday (11 a.m.–12 p.m.) Media and entertainment: Friday (9 a.m.) Tech: Wednesday (6 a.m. and 9 a.m.).”

There are key concepts to remember when posting any content, such as where it is being posted and why anyone would choose your company over someone else’s. From the formatting to the caption, every detail plays a part in making the customer say, “I’ll take it!” If you have more questions or needed guidance about social media in business, contact us!

Getting Started with Social media

Why is Social Media Important for Small Businesses?

In the past few years, B2B marketers have been forced to change their strategy due to COVID-19. Luckily for them, social media is the perfect solution to an un-wished change in networking, communication, and growth for many B2B companies.

The top marketers of B2B companies refocused stronger on their social media strategy. Social media creates a lasting connection with your audience. It has been a phenomenal way to grow relationships with partners and potential prospects! 

B2B marketing is built on relationships, even if the end goal is to sell products or services. Social media allows marketers to unlock and ignite these relationships without in-person events. Recent studies show that 55% of consumers learn about new brands, products, and services through social media. Another 78% of consumers are willing to work with a business after a positive interaction with them on social media. That’s how powerful of a tool it is! 

Social media allows B2B marketers to connect with their audience wherever they are: Twitter, Facebook, Linked In, Youtube, Pinterest, and more. Now you know the importance and impact of social media marketing. Here are 5 ways you can use it!

Build brand awareness. Tell your story across various platforms, share customer stories, and explain why you provide the services you offer. 

Generate leads. Focus on your target audience by creating engaging and meaningful conversations.

Build a community. Listen to customers and what they have to say about your company.

Connect social media posts to opportunities.

Drive social posts to your CRM to fully understand customers.

Measure marketing efforts. Research management and social media platforms to help you track key performance metrics (KPIs).

How do I create engaging content? Why do I need it?

You may be wondering what to do with all of this information. Keep things simple, and focus on creating relevant and engaging content for your social media platforms and audience. That’s what matters the most! 

If you want your audience to listen to and engage with you on social media, you have to speak to them in a way they can understand. Your content needs to resonate with your audience. You can ensure that by:

  • Providing value
  • Solving problems
  • Being relatable and transparent

Have You Considered Employee Advocacy?

Some marketers allow their employees to speak about their company online for them. It’s a unique and effective approach to marketing. Employee advocacy is a great way to develop meaningful relationships with your audience. When consumers see that employees genuinely love and support the company they work for, they’re more likely to trust and support you!

Think about it. Word-of-mouth marketing is highly effective. When your employees share their work experiences, consumers see the authenticity. An audience is more likely to comment and engage with the content knowing they are speaking directly with an employee. Several studies show that people are three times more likely to trust a company’s employee than the company itself. 

Get Started With Your Social Media Marketing Strategy

People follow social media accounts to get more in-depth information about a particular company they are interested in. So now that you know you need to be on social media, how do you develop a strategy to achieve success?

  • Identify questions you commonly get asked by customers.
  • Research and choose a social media tool to make things easier for your team.
  • Hire or train a team to execute your social media strategy.
  • Identify your competitors and collaborate.
  • Create a content calendar to organize your ideas.

After establishing a strategy, ask yourself a few questions to ensure your strategy is adequate or if you need to adjust it. 

  • What are your goals? 
  • How do you plan on measuring these goals? 
  • What social media platforms do members of your target audience use? 

The Future of Digital Marketing

Look ahead to the future of digital marketing. It’s never too late to get started! Create, define, and implement your social media strategy to blossom beyond what you could ever imagine! Use employees to build advocacy and trust online for your company. Remember, social media can help you quickly reach a wide variety of audiences. Now is the time, so don’t miss out! Social media has never been more remarkable or accessible. Schedule a consultation today, or complete our contact form!

How to Humanize Your Brand Through Social Media Marketing

How to Humanize Your Brand Through Social Media Marketing

 

Don’t suck the personality out of your brand while trying to keep up with the ever-changing world of technology. You know that your business needs to be on social media, but do you know how to portray yourself in a way that entices your audience? Sounds like you need help to humanize your brand through social media. 

Humanizing your brand means making your online presence personable rather than acting like a robot behind your follower’s phone screens. If your business appears mono-tone and cold on digital platforms, customers will look away. You need to build trust with your audience and create a social media presence that users can relate to. This will also result in more success for your business. Here are some ways that social media marketing can bring life back to your brand!

Attach a Face to the Name

Customers want to see the faces behind the business they are supporting. Posting pictures of business owners and employees is a great way to humanize your business. This also builds trust by showing potential customers who will perform the service or handle the product they are paying for. 

Better Communication

Social Media marketing taps into a whole new world of communication for businesses. Your business can interact with customers about anything and everything. These communication efforts could be providing support, giving more information on your services, or simply discussing relevant topics in your industry. If your business can communicate with people in ways other than throwing advertisements in their faces, people will trust and engage with your brand.

User-Based Content

Are all your posts telling your followers to “buy now” or “call today”? That feels very robotic and is not content people want to see while scrolling through social media. To humanize your brand, you have to post content with your target audience and industry in mind. Your followers should be looking forward to your next post.

Participating in Trends

Joining in on popular trends is a great way to humanize your brand. TikTok is a social media platform with daily trends that businesses should be jumping on. Not only does this add personality to your brand, but it also gives your business more exposure from millions of people who keep up with the trend. 

Consistent Posting 

Social media is how we connect with others. If you go ghost for a while, your friends and family will worry that something has happened to you. The same principle applies to businesses. In today’s world, consistent posting is how you show that your business is alive and well. Being inactive on social media will leave your followers with unanswered questions, and your business will fade from their thoughts. With social media marketing, your content will be scheduled to post multiple times a week to keep your audience engaged. Your followers will never be left in the dark with no contact.

Hire a Professional

Does your social media truly reflect the personality of your business? Do your followers look to you as a trustworthy source in your industry? We can help.

The AD Leaf Marketing Firm’s highly experienced social media marketers will develop an online presence that is unique to your brand. We understand how running a business can leave you with little time to put intention into your social media presence. Give us a call today at (321) 255-0900 to unlock all the benefits social media can bring to your business.

 

Is Paid Social Media Marketing Beneficial to My Brand?

Social Media for Businesses

Long gone are the days of antiquated advertising. 

As bystanders, we watch while technology expands our careers, futures, and perspective on the mundane. 

With so much available at our fingertips, we sometimes think that we can conquer it all on our own, often forgetting that it sometimes takes a village. And while we all love to budget where we can, paid social media advertising is the one area we should not have last on the list. Especially, through Facebook, Instagram, LinkedIn, TikTok, or any other social media platform. 

What is Paid Social Media Marketing?

When you post organically, your content is shared for free to users who already follow your account. With Paid Social Media Marketing, your content is shared with a larger targeted audience through the social media platform that you paid to provide this service. For example, when a business contributes $10 of their advertising budget to Facebook to Boost a Post, this would be Paid Social Media Advertising. In this example, a Boosted Post would increase the efficiency of the marketing budget and provide a new subset of customers.

 

How Does it Work?

It’s all in the name; you pay to play and reap the benefits sown. 

One of the first things a business does when starting up is creating an Instagram and Facebook. Why? Brand Awareness, of course. 

You want your name out there in the world, and what better way to represent yourself than with pictures, words, and a wide range of audience of your choosing. 

When you post content on either platform, initially, the followers you already have will be the only ones who see your posts with the hope that your followers will do the work for you by sharing your content on their social media and therefore cause a chain link reaction of notoriety. That sure would be nice, but how often do you find this happening? 

An alternative and sure-fire way of reaching a new audience you haven’t yet found is to get good use out of these platforms. These platforms allow you to contribute ‘X’ amount of dollars so they can target audience members who match what you’re looking for and post this content outside of your initial group. 

 

Benefits of Paid Social Media Marketing.

So what are you getting out of this other than a lighter wallet? The benefits far outweigh any cons Paid Social Media could implement on your brand, especially if your company has not attempted this before. As they say, you never know until you try.

One of the more exciting benefits of this method is its power to strengthen your brand’s credibility. Your content will still be shared with your regular group, but the Social Media Platform chosen will also target audience members that fit your brand’s criteria and aren’t already following you or aware of your company. 

By default, it will target a few audience members who may not be interested in your brand but now know you exist. Your image will live in their minds rent-free and may even be shared during the daily water cooler meetup.

Think about it like this: not everyone shops at Walmart, but surely everyone knows where their nearest Walmart is. When Target is closed on Christmas Day, where are those last-minute shoppers headed? Walmart. 

 For more on Paid Social Media Marketing benefits, check out our Blog explicitly written on this topic.

 

Why Does My Company Need Paid Social Media Marketing?

Spending money can be the least fun thing you do. We get it. However, you have to pay to see results, which has never been more true than in 2022. 

Are you satisfied with the flow of your business? Are you okay with settling for okay results? If so, then maybe you don’t need Paid Social Media. But if you’re a company that wants to become a household name or, at the very least, a community gem, you’re missing out on a lot Paid Social Media has to offer. 

However, this can be a full-time job managing and ensuring you’re not overspending on your budget. The AD Leaf Marketing Firm provides many complex solutions to complex problems; it’s just what we do.

So let us do it for you and contact one of our Social Media Specialists who will get you growing in the right direction. 

 

5 Benefits of Social Media for Your Business

social media platforms on a laptop

Social Media allows businesses and industries to connect with potential customers through multiple platforms. With the use of strategy and campaigns, businesses can cultivate audiences to follow and engage with their platforms in a far more beneficial way than the average TV commercial or radio advertisement. 

Utilizing social media for your business moving further into 2022 is practically essential to have your business flourish and be successful. Social media platforms have proven that it is a powerful tool when it comes to building a brand or business online. It has been proven that businesses established through social media are already seeing the results. 

Social media management has a definite impact on building and benefiting your business. With that, let’s check out the main points to consider for driving results:

Building Brand Awareness

Brand awareness may be the most important aspect for a business that is just beginning to establish itself on social media and the primary driving marketing campaign. This correlates to customers and clients wanting to do their business with a brand they recognize and trust. Establishing brand awareness can lead to long-term business benefits, which social media makes easy with brand building.

Social media has the upper hand in terms of creative aspects and being at the forefront of your audience as customers can see your content more easily. In this process, it is important to keep the key aspects of your business at the front and center, including graphics, company expectations, and business values. 

Generate Leads

If your primary drive for your business is to generate potential leads for your service or product, look no further! Social media is capable of outreaching sources of audiences and customers and bringing them to your business’s page and/or website. 

Social media has developed powerful aspects to drive leads by adding clear calls to action to branding posts and specific content on business pages. This can be possible through paid advertising/marketing on social media platforms. Utilizing paid campaigns on platforms such as Facebook, Instagram, and LinkedIn allows for incorporating a call to action, as described above, which goes beyond a usual “Like” or “Follow.” Leads can even be managed through these platforms for a more streamlined user experience. 

Identifying Target Audience

When establishing and running a business or platform, it is imperative to know your target audience’s interests and demographics in order to reach them effectively on social media. Luckily, social media platforms have upgraded over the years and have made this process easier and more accessible for business pages. It is possible to monitor social conversations and insights through certain topics and demographics. 

When you understand who your target market is, you are then able to learn what potential pain points they may have and how your business is able to assist and solve those problems. This will then lead to further lead conversions and wider reach. 

Drive Traffic to Website

Social media marketing can be an essential asset to sending customers and potential leads directly to your business website. Social platforms are intended to reach a variety of audiences in a way that feels personable, useful, sharable, and entertaining. It allows users and potential customers to engage with content that they were previously not aware of! Especially If they fit within the target demographic and target audience, as described above, your business’s website and products have the potential to be shared across other social platforms and garner a more unique reach. Social media channels allow for more diverse inbound traffic streams.

Potential Partnerships

What is B2B marketing? B2B means business-to-business transactions or opportunities conducted between companies rather than between a company and an individual consumer. Contrary to belief, social media can be overwhelmingly beneficial for B2B transactions and relationships. Social media helps B2B businesses acquire and retain clients as it oftentimes helps demonstrate being experts in that field and also builds a solid reputation throughout the market.

The buyers involved in B2B make sure to do research into brands that they are purchasing or working with; in fact, over 55% of B2B buyers research through social media before making any advancements. Having a social media presence overall establishes authority in the market and reputability. Having a social media presence overall establishes authority in the market as well as reputability.

Social Media Management with The AD Leaf Marketing Firm

There are many benefits of having an active social media presence for your business, whether it is business-to-business or business-to-consumer. Get your business up and flourishing by having an active and branded social media presence to attract and maintain your target market. 

Are you struggling with getting your social media started? Do you not have time to manage your platforms? Here at The AD Leaf Marketing Firm, we have a team of experts here ready to assist with creating the perfect plan for organic growth through social media channels. We would be more than happy to help your business grow through the world of social media. You can call The AD Leaf Marketing Firm today at 321-255-0900 or fill out our contact form!

 

 

Marketing for E-Commerce Businesses in

Abandoned Shopping Carts: Tips to Increase Conversions

Have you ever done some online shopping, got all the way to checkout, but didn’t click buy?

You’re not alone. In fact, more than 80% of online shoppers are likely to abandon their shopping carts prior to making a purchase.

Now in all fairness to the e-commerce industry, a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites – many users will be doing window shopping, price comparison, saving items for later, exploring gift options, etc. These are largely unavoidable cart and checkout abandonment that retailers need to account for.

However, there are a number of things you can do as an online retailer to recover these lost sales and boost your conversion rate. Here are some tips on how to recover abandoned shopping carts:

Use Retargeting Ads

Retargeting lets you stay engaged with potential customers, even after they’ve left. Retargeting or Remarketing is a form of behavioral targeting where users are targeted on websites based on specific actions taken or not taken on the advertiser’s site. Tracking codes are placed on pages of your site to identify users as being interested in specific product services.

Retargeting ads are a great way to increase conversions by reminding customers of what they were interested in and enticing them back to your site with a special offer or discount. Retargeting can be done through several different channels, but the most common is display advertising on sites like Google Display Network or Facebook.

Send Reminder Emails

Email marketing can be a great way to recover abandoned shopping carts and boost sales. By sending reminder emails, you can reach customers who may have forgotten about their items or simply need a little nudge to complete their purchase. There are a few different types of reminder emails you can send:

  • Cart abandonment email: These are sent to customers after they add items to their cart. This type of email can include product recommendations based on the items they viewed on your site.
  • Discount email: Offer a discount for customers who abandoned their cart to incentivize them to come back and complete their purchase.
  • Browse abandonment email: Send an email to customers who have visited your site but didn’t add anything.

Offer Live Chat or Customer Support

Interacting and engaging with visitors to your website while they’re there can make a big difference in whether or not they convert. If you have the ability to offer customer support or live chat on your website, that can be a great way to help increase conversions.

Make sure your website is mobile-friendly

A huge portion of online traffic now comes from mobile devices, so it having a mobile-friendly website is more important than ever. If your website isn’t mobile-friendly, that could be one of the reasons why people are abandoning their shopping carts.

Never give up on your websites visitors.

Having customers get close to the finish line and not completing can be frustrating, but just because a consumer left your website doesn’t mean you lost the sale. By implementing some of these tips, you can start recovering abandoned shopping carts and increase your conversion rate.

Need help recovering abandoned shopping carts and increasing leads for your business?  Contact us today! Talk to one of our experts here at The AD Leaf Marketing Firm LLC.! To schedule a free consultation with our marketing teams, call us today at 321-255-0900.