Advertising To Your Audience on Facebook

Social media is the most relevant advertising channel for Generation Z, Gen X, and millennials. These younger audiences are open, responsive, and primed to receive advertising messages as they browse their feed. If you want to target this younger demographic, paid social media advertising will help.
 
Social media is the most effective channel to inspire potential buyers to purchase from brands. Especially if you’re ready to invest in video ads. Marketers disclosed that they are increasing their digital video budgets by 25% year-over-year since video is widely preferred by consumers. Depending on your budget, you can get super specific with ad targeting to reach qualified customers and patients.
 
The problem with a lot of typical advertising that isn’t on social media is that they have no specific audience to target to and initial campaigns waste a good chunk of money fishing in an empty pond. While eventually, a target audience may be organically discovered this way, it’s highly unlikely that it will happen overnight.
 
With social media, you’re not necessarily fishing in an empty pond. It’s more like your fishing in a pond with a massive amount of very small fish that will very quickly turn into full-grown fish that you will eventually find yourself reeling in. With over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide.
 
Instead of marketing to the masses and getting nowhere, your audience is already on social media and primed to buy. Strategic social media advertisements pop up in front of people at the right time, educating them about your product or service and motivating them to make a purchasing decision.
 
Social media has changed how advertisers find their true target audience. With specific ways to target demographics, location and even a potential consumer’s interests, targeting your audience is now common knowledge when it comes to digital marketing on social networks.
 
The largest demographic on Facebook is men ages 18-34, making up 35% of active users. Simple things like targeting a specific gender can change your ad campaign completely. Additionally, when setting up a new campaign almost all social media advertising platforms will ask you for an objective; be it video views, website clicks, post engagements or sales. Once this has been defined, the platform will use previous user behaviour data to put your ads in front of the people that are most likely to perform your desired action.
 
Many businesses end up boosting posts on Facebook as prompted by the platform. Boosting is an easy and cost effective way to get more exposure of a post and can be very successful for competitions, photos, blog posts and other posts that are not sales orientated.
 
However, when boosting, note that you are only able to use basic targeting functionalities and Facebook will target users more likely to engage (likes, comments, shares) rather than link clicks by default. Therefore, if you are running a campaign that’s designed to generate conversions, consider exploring the Facebook ads manager platform instead.
 
With social media advertising, there is less intent, you are simply targeting someone because they meet the profile of your target audience, they may have no interest in actually using your services or buying your product. The exception to this is when you use the Facebook pixel as when retargeting previous visitors of your website, you can assume higher intent.
 
The effectiveness of a social media platform will depend largely on your target audience, product or service and budget. However, Facebook could be considered to have the most advanced advertising features of all social media platforms and also has the largest user base. A person’s social media account tells you a lot about them, and social media advertising platforms allow you to utilize this data to put your ads in front of the right people. The more interested in a topic a person is, the more likely to click an ad with that interest in mind.

Advertising Firm in Melbourne FL

The AD Leaf Marketing Firm LLC. is an advertising firm located in Melbourne, Florida. Based in an industrial city with many small businesses and larger companies alike, we are proud to serve our community and other communities by providing businesses with the highest quality advertising services. 

Our Advertising Firm in Melbourne FL

Here at The AD Leaf Marketing Firm LLC. we offer businesses a number of different creative and advertising services to help promote your services or products. Here are just some of the things our expert advertising teams can provide to you:

  • Social Media Advertising Services
    • In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. These websites are also a great way to promote your business to your target audience. Our social media team can help you create the best social media advertising plan that will yield results.
  • Search Engine Optimization (SEO) Services
    • When you search for a specific product or service on Google or other search engines, you will see a list of companies your algorithm believes is best suited for you. The purpose of search engine optimization, or SEO, is to put your business at the top of these rankings. Our SEO team can help analyze the best keywords to use on your website so that it is at the top of your engine’s search results.
  • Google Ads Management Services
    • Google is arguably the most popular search engine at the moment. In fact, according to SEO Tribunal, “Google receives over 63,000 searches per second on any given day.” This is why it should come as no surprise that they provide ad space for businesses on certain keywords. We can help walk you through the Google Ads Management program to make sure you get the highest ad space bid possible. 
  • Facebook Ads Services
    • There are over two billion actively registered users on Facebook, making this the largest social media platform currently operating. How many of these are locals who would be interested in your business? Facebook Ads are a great way to advertise your business, and our team can help create the perfect ad campaign that could produce results.

That is just a sampling of the services The AD Leaf Marketing Firm LLC. provides here in Melbourne, FL. We offer a large number of other services that can help elevate your business to the next level, such as web design and graphic design services. 

What Our Clients Say

The AD Leaf doesn’t believe in a one size fits all approach to advertising. Our agency works with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budget. The AD Leaf works hard to not only improve clients’ sales and business figures in Melbourne, FL and elsewhere, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

“I hired Ad Leaf a few years ago and honestly I thought I would only work with them for a few months because you know how marketing experiences can be. I was averaging about 7 sales per day I was hoping they could help me get up to about 10-15. 3 years later, we’re up to about 300 sales per day and I’ve had to move into 2 new warehouses since I’ve started working with them. They are a really strong marketing company, very responsive, and when they make suggestions or want to implement something, I do it immediately. I trust them implicitly and will work with them for as long as they’ll have me. These guys are the real deal and if you work with them they’ll help you too.”

“I met AD LEAF back in December signed on with them to do all my SEO work and website and social media. They are very professional and give me daily updates on what they did for me. When the pandemic hit they worked extra hard to get me leads and helped me out with billing when money was tight.”

“Unfortunately I have been on a journey with using multiple website companies over the 8 years of operating my business. I have learned and experienced some good things and a lot of bad in the process. Ad leaf has stepped up and within 2 months of working together provided a new lead stream source through social media. The lead intake was so high we need to adjust our process and add sales assets to keep up with the leads. That’s a problem any business owner would gladly take. Their team has a great organized process and approach to their monthly deliverables. I am more than thrilled we have found such a great partner and highly recommend their services to your business!”

“Here is what I posted on my LinkedIn page about Ad Leaf… “If ya haven’t noticed, I have a lot of activity for 2020 with the business and social media. I’ve hired a company called Ad Leaf and they are really doing a bang-up job. As friends, customers, or associates, I ask for your support and at the very least, your tolerance, lol. I have great products. Just time they aren’t the best-kept secret. Ad leaf is helping me with that. Thanks for everyone’s help, support, and understanding. If you have a business, I would also highly suggest Ad Leaf in Melbourne.”

“Our interactions with The Ad Leaf remains my Gold Standard of client communications. The company smoothed out our cumbersome website into an easily navigated and visually attractive source of information. Our social media ‘posts’ and ‘Likes’ surpassed our expectations. Thank you for being there.”

If you want to begin or improve your social media marketing in Melbourne, FL, contact us today!

Why Melbourne?

It may not be a household name in the way that our nearest metropolitan neighbor Orlando is, but Melbourne, Florida is a bustling town that houses many small and large businesses. That is why The AD Leaf Marketing Firm LLC. is so proud to be headquartered in this beautiful town. We believe that one of the best ways to give back to the community is to purchase locally and to support local businesses. Being an advertising agency in Melbourne, Florida allows us to give back by providing valuable resources and services to businesses so that they are able to succeed. 

Advertising Company in Melbourne Florida

Are you a Melbourne business owner that wants to take their advertising to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! We are located at 508 N. Harbor City Boulevard, Melbourne, Florida. To schedule a free consultation with our marketing teams, call us today at 321-255-0900.

Advertising Agency in Melbourne

A Look Inside The Leaf: Advertising

Advertising Agency in Melbourne, Florida

The AD Leaf Marketing Firm LLC. is advertising agency located in Melbourne, Florida. Melbourne is an industrial city with many small and large businesses. We serve Melbourne and other communities by providing high-quality marketing materials. Growing your business is our passion.
 

Our Clients

 
We provide marketing services to many different clients from all over the nation! We market products and target demographics for both small and large businesses. To give you a sample, here are of some of the companies we are proud to help support both in Melbourne and beyond:
 
 

Our Services

 
The AD Leaf Marketing Firm LLC. offers a wide variety of creative and marketing services. We combine these services according to your needs. This is the best way to help promote your services or products. To give you an idea, here are some of the things our expert marketing teams can provide to you:

Our Services

Here at The AD Leaf Marketing Firm LLC. we offer businesses a number of different creative and advertising services to help promote your services or products. Here are just some of the things our expert advertising teams can provide to you:

  • Social Media Advertising Services

    • In today’s online world, having a social media presence is crucial. Many people now get their news from social media platforms such as Facebook and Twitter. Because of this, these websites are also a great way to promote your business to your target audience. The better your strategy, the better your results. To make your business stand out, our social media team can help you create the best social media advertising plan that will yield results. By combining content creation, regular posting, and advanced advertising strategies, we can help you get the most out of these growing platforms.
  • Search Engine Optimization (SEO) Services

    • When you search for a specific product or service on Google or other search engines, you will see a list of companies the algorithm believes is best suited for you. This is the primary way that people find web pages online. The purpose of search engine optimization, or SEO, is to put your business at the top of these rankings. Our SEO team can help analyze the best keywords to use on your website so that it is at the top of your engine’s search results.
  • Google Ads Management Services

    • Google is, by far, the most popular search engine at the moment. In fact, according to SEO Tribunal, “Google receives over 63,000 searches per second on any given day.” This is why it should come as no surprise that they provide ad space for businesses on certain keywords. We will help walk you through the Google Ads Management program to make sure you get the highest ad space bid possible. 
  • Facebook Ads Services

    • There are over two billion actively registered users on Facebook, making this the largest social media platform currently operating. How many of these are locals who would be interested in your business? Because of this, Facebook Ads are a great way to advertise your business, and our team can help create the perfect ad campaign that could produce results.

That is just a sampling of the services The AD Leaf Marketing Firm LLC. provides. We offer a large number of other services that can help elevate your business to the next level, such as web design and graphic design services.

We love our clients

The AD Leaf doesn’t believe in a one size fits all approach to advertising. Our agency works with clients across many industries and regions. We use our diverse knowledge to implement effective, customized strategies to fit our client’s needs and budget. The AD Leaf works hard to not only improve clients’ sales and business figures, but we strive to build relationships and develop thoughtful strategies to help their companies grow from the roots up.

Here’s what our satisfied clients say about our service:

    • They have done a good job for my roofing company with our ads, website pages & SEO. I never felt more satisfied with the work they are doing for us. I am very pleased with the service, the results were great with the Ad Leaf company and they cleaned up issues we were facing from another company. I highly recommend them.
    • “The Adleaf has been amazing to work with on all regards when it comes to helping move our business from obscurity into omnipresence. They take the time to get to know about your business, your vision and your company goals. And they put together a customized, strategic and thoughtful plan to help get you in front of your desired audience.”
    • “They have done a good job for us with our ads, website pages & SEO. I never feel in the dark with the work they are doing for us. I am very pleased with the service and they cleaned up issues we were facing from another company. I highly recommend them.
    • “Chris and the Ad Leaf team or true marketing professionals. Results oriented and always looking for ways to ad more value. Grateful for the opportunity to work with them!”
    • “The Women’s Center of Brevard LOVES The AD Leaf! Chris and his team have been assisting us with our marketing, social media and website management since the beginning of 2019. We have seen significant increases in our social media followers and through their expert promotion our signature fundraising event in South Brevard Bourbon, Cars and Cigars was a huge success… our attendance increased by 28% and our net profits were up 43% over last year‘s event.”

Why start an Advertising Agency in Melbourne?

Though not as recognizable as our neighbor, Orlando – Melbourne, Florida is a bustling town. There are many small and large businesses working out of Melbourne. That is why The AD Leaf Marketing Firm LLC. is so proud to operate in this beautiful town. One of the best ways to give back to the community is to support local businesses. Being an advertising agency in Melbourne, Florida allows us to give back. We not only patronize local businesses but help them grow and succeed! 

Your New Favorite Advertising Company in Melbourne, Florida

Are you a Melbourne business owner that wants to take their advertising to the next level? Talk to one of our local experts here at The AD Leaf Marketing Firm LLC.! We are located at 508 N. Harbor City Boulevard, Melbourne, Florida. To schedule a free consultation with our marketing teams, call us today at 321-255-0900.