How They Relate: Content Marketing and Local SEO

Many companies don’t know where to start when it comes to their content marketing and local SEO strategy. Many people don’t know how related these two practices are, as both can help improve a site’s visibility. The AD Leaf Marketing Firm, LLC offers quality content marketing and local SEO services in Melbourne, FL. Our team of experts can help business owners implement a strategy that improves search engine performance and ranking.

Why Utilize Content Marketing and SEO?

Nowadays, there is more competition than ever in the world of digital marketing. With so many brands fighting for visibility on search engines, it can seem difficult for small business owners to see the results they need on their websites. 

Thankfully, content marketing and local SEO services can help a business owner take their digital presence to the next level. The AD Leaf Marketing Firm, LLC offers both of these services, which help the small businesses we serve to see marked improvements on their website.

SEO and content marketing are exciting additions to a company’s digital marketing strategy. These two services work in tandem to drive traffic and enhance a user’s experience. By utilizing these services, small business owners can improve their local outreach while driving sales.

What is SEO?

SEO, or search engine optimization, is the ongoing process of optimizing a website to generate organic web traffic. 

Usually, this traffic comes from a web page’s location on the search engine. Pages that rank on the first page of Google tend to see the most traffic, giving business owners the interested customers they need to drive a profit.

SEO specialists utilize search trends and research tools to optimize websites with SEO in mind. In addition, our SEO specialists here at the AD Leaf Marketing Firm, LLC make changes on-page and in the backend of a website, allowing maximum optimization.

SEO helps drive  traffic on a website by:
  • By creating a streamlined user experience
  • Targeting relevant terms that users search
  • Utilizing analytics to optimize site performance
  • Optimizing content for high placement on search engines
  • And more!

What is Local SEO?

To put it simply, local SEO is SEO on a smaller scale. This type of SEO super-charges a company’s visibility in a local area or neighborhood. 

For example, if a company wanted to show up on Google’s Map Pack when a user typed in “best restaurants near me,” they would have to have a local SEO strategy in place to help. Local SEO lets search engines know that the business operates in a specific area to target results to the needs of local users.

Local SEO can:
  • Improve a company’s visibility
  • Give a company a community presence
  • Provide a business with the organic traffic they need
  • Keep a company relevant
  • Better help business owners assist their clients
  • And more!

What is Content Marketing?

Content marketing is the process of creating content for a website. It is when a company successfully cultivates and distributes relevant content to readers and viewers. 

Also, content isn’t just words on a page, as many people would assume. It is the combination of words, graphics, and media to create a truly engaging user experience. 

Webpages with quality content attract new visitors and encourage people to stay on a webpage. With quality content, a company can distinguish itself from the rest of the competition.

Here are a few of the types of content we utilize at The AD Leaf Marketing Firm, LLC:
  • Service pages
  • Blog posts
  • Videos
  • Pictures
  • Graphics
  • Podcasts
  • And more

In addition, presenting quality content to viewers is a great way to increase a brand’s visibility, incentivizing more people to visit a website.

How Can Content Marketing Services Improve My SEO?

Many business owners wonder how they can benefit from local SEO, especially with so much competition in the local area. The answer? Quality content. 

Search giant Google values quality, localized content over anything when ranking a small business among its competition. Content marketing services can help keep clients on the page longer, giving them more incentive to visit a location. 

A well-written, fluid piece of content can also contain keywords and search terms that help the page continually rank among Google’s top results. 

Content marketing and SEO go hand in hand, as good content can help improve a business’s presence on Google and other search alternatives. Also, optimizing content with local SEO in mind can help give a business a presence in the community, helping it to stand out among competitors.

Here are some ways great content and SEO can drive sales:
  • Answering commonly-fielded customer questions
  • Providing clients with informative service pages
  • Giving search engines industry-leading keywords to rank
  • Allowing customers to access quality blog posts and articles
  • Helping Google easily access key business details (such as address and phone number)
  • And more

Local SEO in Melbourne, FL

Whether you’re a business owner in Melbourne or anywhere else in the country, your business can benefit from local SEO and content marketing services. 

The AD Leaf Marketing Firm, LLC would be happy to help your team implement a content and SEO strategy today. Schedule a free consultation with our marketing experts today by giving us a call at 321-255-0900. We’re looking forward to helping your business grow!

Social Media Marketing and Content Marketing for Advertising Success

You might have heard the expression “content is king” before. Maybe you have not thought about it much. Despite this, the statement is true. As a business owner, your advertising content is as important as your products. If you want to succeed, you need to provide quality content for your customers. It would help if you also had social media and content marketing strategies to be successful. The AD Leaf ® Marketing Firm creates marketing plans for advertising success. Using our social media and content marketing services, your business could experience the growth you need.

Many people seem to think that social media and content marketing are not connected. Yet, this is a big misconception. The AD Leaf ®’s team of social and content creators work together to create content for our clients. We can do the same for you and your business! Here is how social media and content work together to make quality advertising.

Cross Promotion

Content marketing involves many mediums, but website content is arguably the most shareable. By promoting this website content through social media, we can increase its visibility. Therefore, traffic increases on your website. You get two advertising benefits for the price of one. Your site gets more hits, and your social media platform gets more followers!

When people share blog posts or infographics with their followers, they tend to be interested in similar topics. Suppose that someone loves reading about growing customer engagement on Facebook, sharing it with his connections. There’s a good chance some of them will find themselves clicking through to learn about what you do as well. Content marketing increases the number of quality backlinks pointing toward your company’s website. Sharing this content on your socials can help achieve this.

Establishes Your Voice

Customers want to know that they are investing their time and money in a company that knows what they are doing. The better the content you provide, the more likely customers will trust you. Many companies adopt a “generic” voice that only serves to tell the audience information. This method is not the way you should manage your social media. It would help if you used your channels to speak authentically with your target audience. After all, your audience wants to know that there is an actual person behind the brand. Your content and social media marketing can create the correct voice that fits your company. Get creative, and don’t be afraid to experiment!

Provides Community Collaboration

Having good social posts and website content helps to engage your audience. Your audience could become more likely to share their thoughts about what you offer. If one customer has an idea or concern about your business, they may share it on social media.

When creating good content, companies need to pay attention to feedback. This feedback can come from both existing customers and potential new clients who have yet to buy anything. These questions can include:

  • What do people love?
  • What does your target market want more of?
  • How can your company improve its products or services?

These questions should be asked for businesses to know where they stand currently among competitors. You can find the answers you need by directly engaging with your customers via social media and your website.

How We Do It

The AD Leaf ®’s fact-finding research, industry trends, competitive analysis, and understanding of your business model drive the decisions. As a result of this extensive program, our decisions can center around which social media and content marketing channels will provide the most significant aspects of your business, including:

  • Branding recognition
  • Brand development
  • Lead generation

We identify which platforms will make the biggest splash, the most significant impact, and have the best benefit for you. After all, we want you to find your target audience and know how to market to them effectively. See firsthand how integrated social media and website content can be by working with us.

The AD Leaf ® team will be sure your business gets the recognition it deserves. Not only will you have a powerful, online presence, but we can also help maximize your company’s visibility and sales with professional content marketing services. By working with us, you will be able to connect with customers through social media and through well-written content that is specific to your industry. Give us a call today at 321-255-0900 to schedule your free consultation.

What Makes Great Web Content

What Makes Great Web Content and Why Is It Important?

Great web content is the foundation for every successful website. Without great content, your readers will leave your website for content-rich pages with the material they can learn from and enjoy. Why? Because without content, there’s no reason to stay on your site any longer than it takes to click the back button and find another page with content more suitable to the reader’s needs.

Create Relevant, Audience-Focused Content

Your content needs to be relevant to your readers. Visitors to your website should quickly understand the purpose of the landing page and how it applies to what they’re searching for. Some of the best ways to do this are:

  1. Start with a buyer persona – Not all content can be relevant to everyone. Marketers and business owners should take the time to research and understand their target audience. Getting to know your customer means that you get a better idea of what they’re looking for, what they like to read, and how they read it. Operating a successful business is about fitting a need and providing customers and clients with solutions to their problems, and understanding them is the first step.
  2. Create a list of keywords – If relevance is all about the user, then identifying what users are searching for and using that on your own website is imperative. How users phrase their queries when inputting them into Google can give you clues as to how to help your content stand out from the rest and stay relevant.
  3. Write good meta descriptions – Consider how you decide which search result is the right choice for you. What things do you look for in a result before you click? Your first line of defense in demonstrating your website’s relevance lies in title tags, URLs, and meta descriptions. Writing engaging, attention-grabbing copy often makes the difference between a click and being passed over.
  4. Solve a problem – The most critical factor in determining whether your content will be relevant to potential customers and clients is if you can solve their problems. The most successful content is that which solves the reader’s pain points.

People Read Web Copy Differently

The content people read online is very different than the content they read in print. Printed content is generally more formal, and as a result, readers expect it to be professional, clean, and clutter-free.

By contrast, online content is often more informal, conversational, and interactive. For example, the web content of an average business will often include viewer comments, testimonials, or reviews.

Online Readers Scan

Online readers are more likely to scan web copy than they are other sources. Nielsen Norman Group found that 79 percent of users always scanned new pages they came across, while just 16 percent read word for word.

Does this mean content doesn’t matter? Absolutely not! If anything, this makes web content even more important (and harder to get right). The natural short-attention-span tendency of people browsing online means that your copy has to be as engaging as possible to hold the reader’s attention. It also means that your content needs to be free of grammatical errors, easily scannable, and written in a natural style suited for your audience.

Demonstrate Your Value Proposition

People search online to find the answers to their problems. By understanding your target audience and the way they search, you can strategically showcase your products and services as the solution.

Over time, accumulating content will help to establish you as the industry expert and a thought leader for your niche.

Build Trust With Customers

When customers are ready to buy, content has been shown to influence up to 50% of their purchase decision. Content helps inform and educate potential clients customers. By building trust with that audience that your site is consistent and reliable, you confirm for them that a real person created it and they’ll be more likely to return.

Content as an Asset

A well-written blog post can become an asset that can be repurposed for multiple platforms. Great copy can be recycled for social media posts, content upgrades, ebooks, and more. Content that holds timeless value, can be re-used again in the future. That means when you write content today, it can drive traffic and leads far into your future.

Great Content Impacts SEO

Well-written content is one of the best ways to contribute to your business’s SEO. That’s because content that focuses on a specific topic is naturally optimized for the keywords you want to rank for in search results.  

As Google becomes more sophisticated, it frequently updates to promote content that is more beneficial to user experience. The more intentional and relevant the content on your website is and the authority it garners in the industry, the higher you’ll eventually rank in search results.

Great Content Impacts Lead Generation

Great content is vital to lead generation. When content is consistent with your business goals, you get the opportunity to convert those website visitors into leads and then eventually paying customers.  

Why Should You Hire A Marketing Firm?

Managing an effective website that drives traffic, engages readers, and generates leads for your business takes time and effort. An effective content strategy is one that isn’t short-sighted. Great web pages require content updates, regular maintenance, and regular posting. These tasks demonstrate to users and Google alike that your site is active and functional.

All of these things can make attending to your site’s content more of a chore, especially when your passion is operating your business. You should hire a marketing firm to write your content not only because content creation takes time away from running your business but because digital marketing professionals understand what it takes to make your website successful.

Why Your Business Needs Content Marketing

why your business needs content marketingIn a content-driven world, content marketing is crucial to the success of any business. Content marketing is the process of creating content that will attract your target audience and encourage them to take an action. There are many different types of content you can create for your business including blog posts, videos, infographics, eBooks and more. In this blog post I am going to discuss why content marketing is so important for businesses today! Creating content is one of the most important steps for content marketing.

The first step is to create content that will be valuable and relevant to your target audience. You can use factors like industry, location, age group or other demographics to determine what content they might find interesting. Next you need a way to distribute the content so it reaches as many people as possible. There are many ways you can do this. One way is to make content accessible on social media. This can be done by sharing content that you post, or simply using the social networking sites as a platform for your content. Another option in regards to distributing content is email marketing. You should create an opt-in form and then use it to build a subscriber list of people who are interested in receiving your content via email updates about new posts, discounts, etc., which will all lead back to generating more traffic and sales for your business! Content Marketing also involves promoting certain portions of content through paid channels like Google Adwords and Facebook Ads so that they reach even more people!

What is Content Marketing? Examples of Content Marketing.

So, what exactly is content marketing?

Content marketing is content that you create for your business to increase awareness and conversion.

Examples of content marketing include blog posts, videos, infographics (graphics), podcasts, social media content, etc. Content marketing helps build trust between the brand and consumers by providing valuable information which they are interested in reading about! This increases engagement rate with the audience and makes them more likely to convert into customers or leads.

Some great content strategies include: creating a library of content assets; producing quality content on a regular basis; publishing content at different points during the buying cycle so it reaches potential buyers when they need it most; telling compelling stories involving people within your industry that illustrate problems/solutions using your products/services as examples.

Benefits of Content Marketing.

Some of the many benefits of content marketing include: content marketing can create content for your company that is relevant and interesting to its target audience; content marketing helps build trust with customers by proving you have insider knowledge about their interests or challenges.

This blog shares advice on how to successfully use content marketing strategies such as creating library of content assets and publishing content at different points during the buying cycle. It also discusses some of the many benefits content marketing has over traditional advertising campaigns. Content Marketing may be one of your best bets when it comes to getting new leads and turning them into loyal customers!

If you’re looking for ways improve conversion rates then content marketing may be the answer.

Content Marketing has many benefits over traditional advertising campaigns such as improving SEO effort by increasing content visibility and having a better understanding of who your target demographic is based on their interests or challenges. Other great advantages include turning customers into loyal ones by providing valuable information they want in addition to getting new leads.

There are tons of different content formats you can use when it comes creating content for your business – but blogging is one of the most popular choices. Blogging gives companies the ability to provide content that is engaging, timely and relevant to their target audience.

So how does content marketing help you grow your business? Let’s look at some of the key benefits content marketing can provide for a company:

– Improve SEO Efforts by Increasing Content Visibility

– Better Understanding of Target Demographic based on Interests or Challenges

– Turning Customers into Loyal Ones with Valuable Information they Want + New Leads

– Blogging Gives Companies the Ability to Provide Engaging, Timely & Relevant Content for Target Audience

Content Marketing: Why Your Business Needs It

“Every day in a blog world with over one million blogs posting every hour, how can anyone stand out? Answer: Content marketing. The right mix of compelling information combined with engaging design can make an ordinary product online or in store irresistible.” – Neil Patel

Aside from the benefits listed above, you may be asking yourself why your business really needs content marketing when you’ve been getting by so far without it.

First off, content marketing can increase visibility on search engines. It’s hard to rank for keywords without content and content is king when it comes to SEO efforts.

Second, content marketing may help you better understand your target demographic (based on their interests or challenges). This will allow you tailor messages that resonate with them specifically which in turn will lead to increased conversions.

Third, blogging gives companies the opportunity of providing relevant content at any time – something most people are expecting from brands these days. Marketing should be an ongoing process rather than a campaign that starts and ends within a fixed period of time so as not to miss out on potential leads who might find interest in what you’re doing throughout the year! These benefits show why every company could benefit from a strong content marketing strategy.

What Content Should I be Posting?

Now that you understand the benefits of content marketing and why your business needs it, your next questions might be what kind of content should you be posting?

The content you post should be based on your target audience. Different audiences will have different interests and what resonates with one group may not resonate with another so it’s important to understand who your business is trying to reach in order for content marketing efforts to succeed!

It can also depend on the type of company, too. A B2B organization might want content that speaks directly about their product or service while a consumer brand might want content that showcases how consumers use our products day-in and out. This kind of content would speak more broadly about the general lifestyle they live – something an individual could relate to rather than just focusing on features offered by the company’s own offerings.

In this way, content goes beyond just surface level information and education. It takes content marketing into the realm of feeling like you’re a part of something. This is what leads to content engagement and shares – which in turn lead to sales!

There are three keys that content marketers need to follow if they want their content marketing efforts to succeed:

– Know your audience,

– Keep it simple, and finally,

– Remember that storytelling matters more than ever. It’s about giving people an experience with your brand rather than just selling them on your product or service offerings. The goal should always be interaction no matter how much work goes into creating content for any company’s blog posts or social media channels, videos produced for YouTube promotion. \

How Often Should I Post Content?

We know the why and the what, now we need to figure out the when.

How often should content be published?

Content marketing campaigns shouldn’t just happen all the time. It’s about duration and timing, not quantity of content. Your content mix will depend on your goals, but a good rule of thumb is to publish at least once per week with more frequent updates during peak seasons or when you’re running an active campaign. If you’re trying to establish yourself as a thought leader in your industry, publications might come out monthly or quarterly while other blogs are updated weekly. The key here is variety: don’t post too much and tire people out; also don’t wait so long that they forget who you are!

You might find yourself wondering how to come up with enough material to create weekly content. It’s not as hard as you might think, and content can be repurposed. For example, if your blog posts are all interviews with experts in the field of content marketing, then ask them for a list of books they recommend or quotes about content that make for good content to share on social media. Another suggestion is to ask content creators who have been featured on your blog in the past for content they would like to share.

If you’re not sure what content is best suited for your audience, it might be helpful to think about how people find out about topics that are important to them: through friends and family, television or radio ads, discovering a product online or in store, word of mouth recommendations from acquaintances. You’ll need different types of content marketing depending on where your customers are coming from. For example an email newsletter can target those interested in learning more about content marketing only if they found out about it through our website; whereas TV commercials will reach a wider demographic because we’ve increased the number of people aware of content marketing by advertising publicly.”

The best way to keep all of your ideas organized for your content marketing strategy is with a content calendar. A content calendar will help you keep track of what content has already been written, when it’ll be published and if content needs to be revised based on feedback.

How Do You Measure Success with Content Marketing?

When it comes to measuring the success of your content marketing strategy, it’s important to take a content marketing success measurement quiz. This will help you figure out what content objectives are most valuable for your business and how content planning can be adjusted accordingly.A content marketing success measurement quiz is a content marketing quiz that will help you measure your content strategy.

The Top Six Objectives for Content Marketing Success:

  1. Revenue
  2. Lead Generation
  3. Traffic to Website/Blog
  4. Use of Company Assets (e.g., customer testimonials)
  5. Ease of Knowledge Transfer from Employee to Customer and Vice Versa (i.e., “How To” or Tutorials)
  6. Brand Awareness/Positive Perception Management*

(Caution: some objectives can be in conflict with each other.) It’s important to identify the content strategies that are most valuable, relevant, and aligned with a company’s various business goals before starting any content marketing initiatives.

To conduct your own success measurement quiz, grade your content using the above objectives.

Tips for a Great Content Marketing Strategy

Maybe you took the success measurement quiz and don’t feel your content is up to par. How can you create a great content marketing strategy?

Content marketing strategies take time, research and creativity.

-First, Identify the objectives of your content before starting any content initiatives .

-Then, Create a content calendar for all content pieces to be published during the year in order to create consistency among messages and track key performance indicators (KPIs).

-Next, Find out what is happening within your industry throughout the year so that you can plan ahead with publishing relevant content on or around those events.

-Work closely with other teams inside your company who may have different departments from marketing such as product development, sales, customer service or human resources. This could open up new relationships between employees and generate more audiences interested in reading about business best practices.

Frequently Asked Questions about Content Marketing

As with all marketing services we offer, we get some common questions we’d like to help you answer.

-How content marketing is different from other forms of marketing?

Content Marketing focuses on increasing the reach and frequency for your content.  A content marketer’s goal with each piece of content they create, is to increase awareness and get more people reading it in order to build a “sales funnel” that can turn readers into leads or customers.

-What are the benefits of content marketing?

The biggest benefit you’ll see by using Content Marketing is increased ROI (return on investment). Some major advantages include: building brand recognition, generating interest in products or services, creating opportunities for backlinks through guest blogging – which all add up to higher rankings in SERPS (search engine results pages).

-How much does content marketing cost?

Content marketing can be a bit pricier than other forms of marketing, but the ROI is typically higher. Costs depend on content type (e.g., blogging), frequency and distribution channels used for content delivery.

-How do you create content?

Creating content isn’t as hard as it sounds – with some creativity and research skills, anyone can become an expert writer! The key to creating engaging content is to keep your readers’ needs in mind by using words they understand or topics that are relevant to them. And remember: brevity pays off more often than not when writing online text content because people have short attention spans these days!

-What should I include my blog post title?

When creating a title for a blog post, it’s a good idea to include keywords related to your content. This will allow you to get found when people search for content on those topics! You’ll also want the title of your blog post to be as catchy and attention-grabbing as possible – whether that means using humor or including numbers that are important in relation to the content you’re writing about is up for debate.

-What should I do if I don’t have time?

If you find yourself too busy with work, family life, schoolwork or all three at once then it can seem like there isn’t enough time in the day/week/month to create content marketing pieces. However, this doesn’t need to be an issue. Hiring a digital marketing agency like ours to help you out with content marketing is a great option for the busy business owner.

-What should I do if I don’t have money?

This might seem like an odd question, but it’s one that many content marketers find themselves asking at some point in their career. Creating content takes time and as we know there are only so many hours in every day – not to mention content creation isn’t cheap! There are two solutions available here: either write less often or hire someone else who can create content faster and more affordably than you can.

What Are The Benefits of Hiring a Marketing Firm?

Content marketing is a process. Hiring content marketers does not mean that you will make content for your business tomorrow. Content creation takes time and there are many steps involved in the process, however most content creators argue that hiring someone else to create content saves more time than it costs.

Content marketers are highly skilled writers that have experience in content writing. They know what content is popular with readers, can tailor content to fit your industry and often come up with new ideas for content such as infographics or videos.

Content marketers also produce content on a regular basis so you don’t have to worry about the burden of constant posting.

While it would seem easier just to do everything yourself, hiring someone else who knows how takes away from blogging anxiety without costing you extra money!

You can get help with content promotion, too.

Defining what type of content should be created is only half the battle – spreading this content to as many people as possible so they see it on social media or through other channels is where true success lies! If you’re too busy running your business day-to-day to promote all of your new blog posts on various platforms, why not hire a marketing firm? They know how important these types of promotions can be to content creators and can help you reach more people.

Why Storytelling Matters in Content Marketing

Being able to market your business is crucial for drawing in new customers and retaining old ones. However, you might be feeling stuck when it comes to bringing in fresh ideas for your marketing. The answer to your problem might actually lie in the commercials, television shows, and movies you watch. All of these forms of media are able to tell an engaging story that keeps viewers like you wanting more. The same goes for content marketing 一 by incorporating storytelling into your web copy and blogs, you could pique the interest of new and returning customers alike. 

The AD Leaf ® Marketing Firm LLC.’s commitment to providing high-quality marketing services extends to copywriting. Our experts can provide you with web copy that keeps customers engaged and interested in your products or services. Here are some of the major benefits as to why you should spruce up your copy with storytelling techniques.

Gives Your Brand a Distinct Voice

Consumers are interested in companies, big and small, that engage with their audience in unique ways. Whether through current memes or relatable examples, businesses could find success with having a unique voice and perspective in their advertising. Consistently using this voice in your web copy can prove that your company stands apart from your competition. This also encourages business-to-consumer, or B2C, interactions.

Makes Content Engaging and Exciting To Read

Whether you are a party rental company or an HVAC repair business, storytelling techniques can bring life to all types of different industries. By bringing in techniques such as personal anecdotes, your content could stand out amongst other similar pages on the Internet. Storytelling is also popular on a variety of different platforms, as keeping the story going while promoting a new blog post on social media can draw up interest.

Updates Older Content with New Information

Coming up with new ideas for content might be difficult, which might be a reason why you have not updated your blog in a while. However, you do not have to reinvent the wheel with every new blog post. Elaborating on a core idea, such as scheduling an appointment for system maintenance, can be used in a number of different ways through storytelling. For example, you could write a post about when to schedule appointments or what to do in preparation for one. 

Content Marketing Services in Melbourne, FL

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation. Our team of content writers at The AD Leaf ® Marketing Firm LLC. will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. Using storytelling techniques, we can bring new life to your website.

Never Underestimate the Influence of Good Web Copy

In today’s online culture, having a virtual footprint is crucial. Having a website to put your inventory, services, and mantras on display can drive more customers to your business. Consumers find websites with more content on them more trustworthy and knowledgeable than websites with little information.

You have a website, but what does it say? What story are you telling your customers when they come to your home page? What about your service pages? Are you writing to your audience or just trying to meet a word count? Do you even have enough words on your page?

There are so many questions surrounding the topic, and it may begin to feel like a lost cause. But don’t worry; we have some tips to help you step up your website or blog game. Our content writers will be able to boost your website using the power of the written word.

Why Copywriting Is Important

Having a trustworthy copywriter on your side can help elevate your business to the next level. This is because customers pay attention to what you and your website have to say. Being able to write about your business in a clear, concise, and eye-catching manner could potentially do wonders. 

Here are what our copywriting experts and content writers have to say:

Eric: “Your website is your brand. It’s where all of your marketing efforts lead your customers. The content on your website is your opportunity to tell your story and encourage your audience to choose you.”

Ashlyn: “Copywriters are able to disseminate a clear and concise message to the reader while helping them find the information that they’re looking for.”

Ren: “Having good web copy is vital to any good website. A content writer weaves a story for the customer, teaching them about the brand, goods, or services in a way that is exciting and engaging to read. Without it, a website can fall flat, and a brand could lose business.”

Not only does good copy look good, but it will also help your website rank higher in search engines as well. As a small business owner, you need to make sure that your website can stand out among your competition. Having strong web copy can do just that, as the right keywords and optimization can help boost your rankings on search engines. Your future customers are searching for specific terms, so why not take advantage of that? 

Benefits of Blogging

Everyone has a blog, but why? You might be asking yourself this question, but fear not. There are some significant benefits to blogging that your business can reap:

  • Attracts consumers
  • Builds trust between you and your customers
  • Shareable between social media platforms
  • Establishes you as a knowledgeable force in your industry

Need Some Help With That?

Are you ready to improve your website’s copy? The AD Leaf Marketing Firm are experts well-versed in social media research and content creation. We would love to conquer the world of ever-changing social media and analysis for your company and help sky-rocket your business’s online presence and social engagement. Contact us today for more information on how we can help you grow by using our online form or call us at 321.255.0900. You can also email us at info@theadleaf.com. We can’t wait to hear from you!

Content Marketing Trends

New Content Marketing Trends to Watch

Content Marketing Trends in 2021

2021 is a new year, which means new beginnings and new content marketing trends. That is why you should keep an eye out for new business trends, as they could result in significant benefits for your business. You might be wondering why marketing trends are important for your business. This is because they have the potential to show your audience that your company is innovative and not stuck in the past. By following current marketing trends, you are saying that you are committed to change and adaptation.

Here at The AD Leaf ® Marketing Firm LLC., we can help you utilize current trends to your advantage. The content marketing team is well-versed in what is currently hot and can use them to help your business grow. If you are interested in utilizing current marketing trends, we can help!

Videos 

In the wake of the COVID-19 pandemic, many people have turned to videos to learn more about products and services. As the pandemic continues, so has the effectiveness of videos. You do not have to be a master video editor to make an engaging video for your website and social media channels. The AD Leaf ® Marketing Firm LLC. can help you create the best informative videos for your business.

Social Media Stories

The novelty of social media story features is that the content shared can only be seen for a limited time. This time limit can create a sense of urgency in your audience if done effectively. The popularity of stories does not seem to be going away in 2021, as more social media platforms are rolling out their competitive story features. For more information on how you can use these stories to your business’s advantage, check out this blog post

Ultimate Guides

Some consumers want as much information as possible when researching products or services. If you are a company with customers like this, creating an ultimate guide can attract new business and have you rank higher in organic search results. You can expect an influx of these guides to pop up on your competition’s websites, so do not wait to start compiling one today!

Content Marketing Services in Melbourne, FL

The AD Leaf ® Marketing Firm LLC., dedicates itself to helping your brand succeed through content marketing and other services. Our team of content writers will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. There is no need to feel nervous about your current content when you work with us, we will work hard to showcase what sets you apart from your competitors. 

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation.

Content Marketing Questions

Frequently Asked Content Marketing Questions

Many clients who are interested in content marketing services usually have some questions or misconceptions. Sure, social media is all about creating posts and web design is responsible for creating a website but, content marketing might seem a little unclear to those who are not familiar with it. If you have content marketing questions or wonder how it can help you, you’ve come to the right place.

If you need assistance with your content marketing research, look no further! The AD Leaf ® Marketing Firm LLC. is here to assist you with all of your content needs. We can help explain and answer any questions you might have. Here are a few questions that are usually asked about our content services. 

So, What Exactly Is Content Marketing?

This is probably the question we get asked the most by clients. Content marketing is defined by the Content Marketing Institute as:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

In simple terms, content marketing is creating copy that perfectly encapsulates your business and services. Content can take some different forms, but arguably the most common form is website copy. Potential customers are searching for specific products or services, leading to your website being one of many results given to them through a search engine’s organic search results. Copyediting your website’s current pages and adding new ones are great ways to boost your listing without having to pay for ad space.

How Does it Help Boost My Brand?

Consumers want to purchase products and services from a company that knows what they are doing. When browsing a website, consumers want to access everything they need to know promptly. Unorganized website content can potentially harm your business because the information that some consumers want is not present. 

Thankfully, a team of content marketers that can better articulate your brand online can help. Pages and product descriptions that have lots of relevant information can establish you as more credible, and a better choice to do business with compared to your competition. 

Why Should I Get Content Marketing Services?

There are several different benefits to investing in content marketing services. For starters, more cohesive content can result in an increase of traffic on your website and social media accounts. When you cross-post new website content, your followers can see and engage with it. 

Another benefit to content marketing is the potential to strengthen your relationship with your audience. Many consumers are less likely to purchase products and services from businesses that do not engage with them. By writing new website content and posting about it on your social media pages, you are showing your audience that you care about educating them. 

Content Marketing Services in Melbourne, FL

Here at The AD Leaf Marketing Firm LLC., we are committed to helping your brand succeed through content marketing as well as through any other marketing service you may need. Our team of content writers will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. There is no need to feel nervous about your current content when you work with us. We also offer many other marketing services to help expand your business’s online presence.

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation.

2021 Content Resolutions Your Business Should Make

With every new year comes new resolutions to make. A new year brings change and optimism for the future, and 2021 is no exception. Perhaps you started a new business in 2020 or were able to persevere during difficult times. Either way, you should view 2021 as full of new opportunities to market and grow your business.

One great way to boost your company’s presence is through content marketing. Anything of the written word, from emails to webpages, falls under the content writing sphere. However, you might not be able to find time to do all of this yourself. 

That is why the content specialists at The AD Leaf ® Marketing Firm LLC.  are here to help! We can help create a content marketing strategy that could boost your business in the new year. Here are some of the things your business could add that you should start considering:

Take Notice of Your Web Copy

If you are interested in content marketing services, it is crucial that you know what kind of content your website already has. Check to see if your web pages or product descriptions are accurate to what you are advertising. If you do not like the web copy, do not be afraid to send it to us! Our content marketers are here to turn your current copy into pieces of content you and your customers will love.

Start Your Own Business Blog

Your target audience is specific and in the market for the product or services you are offering. That is why a blog can help drive new traffic onto your website. Writing about your products and how they relate to current events or problems can create interest in your company. You can also write about current industry topics or even answer questions that your customers might have. The possibilities are endless with a business blog, and that is why you should talk to us here at The AD Leaf ® Marketing Firm LLC.  about launching one.

Increase Your Social Media Presence

Here is something that you are probably already starting. Social media networks are a great way to connect with your audience and advertise your products. However, they are also great pathways to your website, thus driving up traffic. By linking an exclusive deal or a new blog post to your social media accounts, members of your target audience that are interested in your company will engage with what you have to say. 

Start a Contest

Who doesn’t like free stuff? Chances are, not your customers. To kickstart the new year, try advertising a contest on social media! You can give away a gift card for your services, a product of the winner’s choice, or anything else that fits your company best. As far as advertising this contest goes, we can help! 

Start The New Year Right with The AD Leaf

Are you ready to kick off 2021 with a brand new content marketing strategy? Call The AD Leaf ® Marketing Firm LLC.  at 321-255-0900 today for a free consultation!

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Let’s Talk Marketing

There’s a lot of jargon thrown around in the world of marketing. As the owner of a plumbing company, hair salon, or landscaping company, you might feel overwhelmed and out of the loop when you’re on the phone with your marketing team and they’re talking about things like CPCs, Bounce Rates, and CTRs. If you’re not sure what these mean, that’s okay. Let’s talk marketing.

 

Commonly Use SEO (Search Engine Optimization) Terms

  • Bounce Rate

This is when someone visits your website and immediately clicks the “back” button on their browser or exits out of the page before giving the page a chance to load. This occurs when a user accidentally clicks on your link or your website takes too long to load. It’s normal to have bounces happen as it’s simply a mis-click in most cases but the goal is to keep that number as long as possible. 

  • Title Tag

This is the main thing that appears in a Google search. The headline or main text you see before reading the description. This should be optimized to catch the attention of a quick browser. 

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  • Meta Description

This is the quick snippet below your title tag. This should be optimized to fit your target keywords as well as support the users’ readability when they’re browsing search results. 

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  • Keywords

Speaking of keywords! Keywords are individual words or phrases that someone might search in order to find your product or service. Your title tags, meta descriptions, and website content should be optimized to support your focus keywords. It’s important to put yourself in the shoes of your customer and imagine what they would be searching for and not what you would search for. You’re knee-deep in your industry so the terms of verbiage you would use to discover your own company might be lost on the typical user. 

  • Domain Authority

This refers to how a whole domain (like www.theadleaf.com) will rank on search engine results. It’s typically calculated by a combination of things like link metrics, root domains, number of other links, and other things on a 100-point scale. This measurement is used internally by Google to see how your website compares to others in regards to your keywords. 

 

Commonly Used Social Media Terms

  • Engagement Rate

This is the rate at which your followers share, like, or comment on your content. This is a great way to determine whether or not your content resonates with your follower base. A quick way to calculate this is to take the average number of engagements you’ve received on a singular piece of content (like a post) and divide it by the number of followers you have. 

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  • Pixel

If you’re running Facebook Ads and have a large ad budget, this is necessary to build strong audiences. A Facebook Pixel is a tracking code added to your website that tracks and monitors the users that visit your website as a result of Facebook. You can use the data from this Pixel to build Lookalike Audiences and build Remarketing/Retargeting campaigns. 

  • A/B Split Testing

Another fun one for when you decide to start running paid advertising on social media! A/B Split Testing is the practice of taking two different types of ads that have one variation between them. For example, you may create Ad A with a caption, graphic, and budget. To successfully conduct an A/B Split Test, Ad B should vary one of those items. If you’re stuck between two different graphics/images, run Ad A with Graphic 1 and run Ad B with Graphic 2. This will allow you to test the variables against each other and see which one was more successful. 

  • Boosted Post

You’ve probably heard this term before if you’d ever taken a peek at Ads Center on Facebook. This function allows you to “sponsor” a top-performing post and get it in front of more users. This is done primarily to grow your audience and increase your engagement. It will show it to more of your current follower base and may be shown to users who don’t follow you. Boosting posts is very different from running high-level ads as the targeting options are very limited and the capability to be creative is limited. 

  • Evergreen Content

This type of content is crucial to your organic social media campaigns. Today, most social media algorithms are based on activity and not based on chronological posts. You’ve probably noticed that if you like a post about a movie theater or a pair of sneakers, all of a sudden your whole timeline is filled with other local movie theaters or other sneaker brands. This means that content that’s posted can essentially “live forever” on social media. It’s important that you incorporate content into your campaigns that are applicable to your target audience whenever they see it, any day, any time, any season. This type of content is “evergreen” because it’s always green and is applicable year-round. 

 

Commonly Used Email Marketing Terms

  • Hard Bounce

This is what happens when an email campaign is returned from an email address you sent it to because the email address is either incorrect or no longer active. This does count against your domain’s quality score if you have too many hard bounces. 

  • Soft Bounce

This is slightly different than a hard bounce. This is what happens when an email campaign is returned from an email address due to a technical error like the recipient’s email inbox is full or their server was down and unable to receive emails for a period of time. This doesn’t count against your domain’s quality score because these are unable to be controlled. 

  • CTRs

This stands for Click Through Rate. This is the number of people who click on a link, button, or icon in your email campaign and end up on your desired landing page. An easy way to calculate your CTR is to take the number of users generated from your email campaign and divide it by the number of emails you sent. The final number is your CTR. Generally, you should be aiming for a CTR between 10-15% but this may vary depending on your industry. 

  • Open Rate

This is the number of recipients who open your email. It’s important to keep track of your open rate so you can determine whether or not the campaigns you’re sending are relevant to your audience. The way you calculate this is similar to your CTR. Take the number of emails opened and divide it by the total number of recipients on your email list. 

  • List Segmentation

Segmenting your list is incredibly important. This is the practice of taking similar groups of email recipients based on a variety of factors and creating a new list with just a select number of emails. You may want to create a list based on a recipient’s geographical location (like what State or Town they live in), the company/industry they work for, their age, their gender, or any other qualifying factors. This will allow you to craft campaigns that are unique to each subset of your email list. 

 

Don’t feel overwhelmed if you’re talking with one of our team members and you don’t understand a term we use. If you’re not sure what we’re talking about- ask! We love getting to talk through the terms we use and explain what they mean so you can fully understand the services we’re providing for you. We want you to feel comfortable knowing exactly what we’re doing for you! If you’re ready to get your marketing campaign started, give us a call at 321-255-0900 or email us at info@theadleaf.com and we’d be thrilled to take you on the journey with us!