The Importance of Brand Awareness on Social Media

Brand awareness is when potential customers can recognize your brand based on your name, logo, colors, or fonts.

These potential consumers may remember your packaging, phone number, location, or slogan. These essential features act as a mechanism for possible purchase. Representing your brand starts from the ground up. A simple logo design that people can easily recognize, colors that pop and a clear visual font are of the most importance.

How do you want to be represented online?

A consistent presence on social media is key. Your content may continuously change, but the visual appearance surrounding that content will eventually influence potential consumers. Especially those that are interested in your content and what you offer. The more people who see your brand, the more likely it is that they will purchase from you rather than a competitor who does not provide a consistent image. Think about how much content you see when your scrolling through your feed. You probably have a couple of brands that you can think of right off the top of your head that you saw this morning, that you also saw last night. You may not have actually interacted with the post or ad, but you saw it, and now it’s in your head. Your brand’s consistency is essential, and that consistency is how people associate themselves with your brand.

Brand awareness is based not only on the amount of content you share but also on its quality. In order to increase brand awareness through your social media, your content must be interesting and useful to the consumer. Whether it’s a video or a blog, your content must catch your audience’s attention. That is the primary way to create engagement and, therefore awareness.

To do this, you’ll want your content to be up to date. Search for the latest news or trends in your industry and implement how you would use them in your business into your posts. People may already know what you offer; therefore, you want to engage people that are interested in your brand, and the more current your content is, the more likely they are to comment, like, or share your post to their page, group, or better yet, their own business.

Brand Loyalty

Learn about your audience. It is best to collect all of the information you can get about the people who interact with your products. Engage and attract customers by planning, creating, and showcasing the most relevant and high-quality content on your selected marketing platforms. Quality and relevance are crucial considerations for achieving customer engagement and conversion.

Once a consumer makes a purchase and is satisfied with that purchase, the chances are good that they will come back to you. People associate trust with what they are buying, and once they associate that trust with a logo, color, or font, the rest is putting a product in front of them and seeing what happens.

People are more likely to purchase from businesses that have values they admire or appreciate. Whether it is community service, donations, or even the brand mission statement, people want to spend money at businesses that represent values that are important to them. If you’re a small business, think local.

Feedback is a great tool to increase your brand awareness. People like to be heard, and by keeping track of their interests, you can also increase brand awareness since they will most likely remember how good the interaction with your business was. Liking posts and commenting back to people let them know that they are heard. The quicker this interaction takes place, the better. The mind of a consumer moves fast, and having the thought of their post when you comment or like back is an instant acknowledgment of their post, which sticks with them.

Brand awareness is mostly reached by offering and delivering good quality products to your clients. Social media can help increase your business’s visibility and be a great window to allow the audience to participate and interact with the brand. From this interaction, memories will be created and will give a boost to the brand awareness that you need.

Content Marketing For Nonprofits

The Ins and Outs of Content Marketing for Nonprofits

If you run or are involved in a nonprofit, you know how important advertising is in order to get the word of your organization out to the proper channels. However, determining what medium you want to advertise in can be tricky to figure out. Nonprofits require constant communication between volunteers, donors, and those interested in your organization’s activities. Not only that, but your nonprofit also has to reach people in your community or even beyond to gain interest from them. That is why you should consider content marketing for nonprofits as a major form of your marketing strategy. As we are currently living in a time where togetherness is more crucial than ever, consider these important things when deciding whether you should begin writing content for your organization.

Content is a Broad Term

When you think about content writing, what do you think of? Website pages? Social media posts? How about blogs, brochures, emails, and other forms of communication? 

Well, the good news is that all of this is considered content, and its production is considered content writing. From there, you can determine groups for volunteers and employees to be split into. Perhaps one group can work on improving your company’s website content, while another can draft some posts for Facebook.  

The Magic of Search Engine Optimization

You have probably heard of the term “SEO” before, but are unaware of what exactly it means. Search Engine Optimization, or SEO for short, refers to the increasing of your website’s status on search engines such as Google. This can be done in a number of different ways, but most notably through the usage of important keywords that will notify search engines of your page. The more important keywords that are on your website, the higher your website will be in organic search results. 

Content Shows Your Authenticity

Chances are that, at some point in your life, you were scammed out of something. It is a real bummer, but when it comes to nonprofit scams, it can quickly go from bothersome to illegal. That is why showing your credentials on your website and social media platforms is so important. Uploading credentials such as your 501(c)(3) tax-exempt status to your website shows that you are a legitimate nonprofit that your audience can trust. 

Content Ideas to Get You Started

The AD Leaf Marketing Firm LLC has created a list of easy, simple ideas for content to help you get started with optimizing your nonprofit using content writing:

  • Creating a Donations page for your contributors to donate to
  • Starting a blog about your day-to-day operations
  • Fleshing out an About section that includes your organization’s mission statement
  • Writing about your programs and initiatives for separate pages

Need more ideas? Want to take the content marketing for nonprofits to the next level? Give The AD Leaf Marketing Firm LLC a call today at 321-255-0900 for more information and to schedule a free consultation.

The Key Differences Between Business Blogging and Professional Blogging

Blogging is a great way to utilize Content Marketing for Business and to increase traffic on your website. There are a number of different possibilities that you can use a blog for, including educating your audience about your business and promoting new ideas within your industry. 

However, some blog ideas can blur the line between professional blogging and personal blogging. Here are some of the biggest differences between these types of blogs.

Interest vs Action

One main characteristic that makes professional blogs stand out against personal blogs is the fact that its purpose is to lead its reader to take some sort of action. Personal blogs normally write to make their audiences engaged and interested in their work. However, professional blogs take this a step further. Their purpose is to engage the audience’s attention while also encouraging them to undertake some kind of big step. 

The Stories You Tell

Storytelling is arguably the main draw of blogging. Whether your blog is for your business or for yourself, you need to be able to tell some kind of story with your blog content. That being said, there is a line that must be followed when writing your blog content. When writing for your business, make sure that you are writing specifically about topics that pertain to your business. For example, a fashion store would want to write about the latest fashion trends on their blog more than what they had for lunch that day.

Flexibility

When you are writing for a personal blog, you have total control. You get to write what you want when you want. Whether this blog chronicles your day-to-day life or you talk about a broad topic such as movies or fashion, you control the decisions made. Professional blogs are not so flexible. This is because each story needs to be meticulously planned before publication. After determining what your purpose of the blog post is and whether or not the topic pertains to your company, you now need to figure out the best time and day to publish it. This can be determined using analytics for both your company website and your social media pages. If you are able to see when exactly your audience is most engaged online, figuring out when to publish your blog content will be easier than expected.

Conclusion

So, you have figured out the key differences between Content Marketing for Business vs Professional Blogs. However, you do not know where to start. No worries! The AD Leaf Marketing Firm LLC is here to get you started on your new professional blog. Give us a call at 321-255-0900 or fill out the form at the bottom of the page to schedule a free consultation today.

Marketing To Gen Z

Four Must-Have Tips for Marketing to Gen Z

According to the Pew Research Center, Generation Z is generally considered to be the generation of citizens born between 1996 and the current day. Arguably the characteristic of this generation that applies most from a marketing perspective is the fact that they are considered to be “digital natives,” which are people who have grown up in and around digital technological advancements. Their connectedness to social media and other forms of technology make them an important demographic to advertise to. However, there are some important things to consider before engaging in content writing and digital marketing to Gen Z. Here are some tips and tricks to make sure you are captivating your digital native audiences to the best of your ability.

Keep it Short and Simple

When you think of content writing, you might think about long-form blogs and website pages. However, when you’re marketing to Gen Z, understand that  has a lot of different messages being targeted at them every day, so shifting through these long and sometimes complicated content can be difficult. If you keep your message short in word count and easily digestible, you will be able to be noticed by your target audience.

Keep Track of Current Trends

In our online culture, what was once popular a week ago is considered ancient now. We have all seen those “cringe compilations” of brands that are either trying way too hard to be hip with the kids or are severely outdated. You definitely should not be including outdated memes or online trends in your content. If you see a new trend pop up in your feeds (for example, the recent “everything is a cake” meme), try to market yourself off of that as soon as possible. 

Multimedia Is Key

You simply cannot market yourself just off of promoted Twitter messages. In order to promote a consistent brand, make sure you expand into other forms of content. One idea is to convert a short blog post into a video script for social media sites such as YouTube. If your brand is able to be recognized across various forms of media, then you have succeeded in marketing to your audience. 

Do Not Bombard Your Audience

You could follow the previously mentioned tips and still find yourself lacking in engagement and sales. Why? Because you simply have done too much of it. If you frequently promote your content into the feeds of your target audience, your audience is going to get very annoyed and avoid your product rather than buy it. They might even make your frequent attempts at exposure to a meme itself.

Not Sure How to Start?

Do you want to make sure that your content is being promoted to your ideal audiences? Give The AD Leaf Marketing Firm LLC a call today at 321-255-0900 for a free consultation with our content writers, social media specialists, and more!

Content Calendar

Why Your Business Needs a Content Calendar

When you are a small business owner, making sure that you plan out your website or social media content ahead of time is crucial. However, what is arguably even more crucial than this is making sure you are posting these pieces of content at the right times. That is why creating a content calendar should be a priority for your content and social media marketing. 

Thankfully, we are here to make this process just a little bit more simplified. Here is the ultimate quick-start guide to creating the right calendar for you and your business.

What Exactly is a Content Calendar?

You might already be slightly familiar with the concept of a content calendar, just under a different name: an editorial calendar. It is a calendar that lays out all of your upcoming content over the next week or month, depending on the layout of the calendar. Any type of content that you and your business are planning to post or promote can go on this calendar. This will help you stay on track and be looking ahead to any upcoming holidays, ensuring you have plenty of time to plan out specific promotions or events. 

Benefits of a Content Calendar 

Creating a calendar for your website or social media content can lift a lot of weight off of your shoulders. This is because you will be able to see all of your planned content in one space, organizing both your workspace and your hard-drive at the same time. Another benefit is that content calendars are able to be readjusted to more easily accommodate your target audience’s attention and online presence; after all, your content will only be able to succeed if your audience is able to actually see it.

You are also able to post more consistently with a content calendar. This is because you can customize your calendar to make sure you are hitting the best days and times for audience engagement. Not only that, but you are also able to plan more efficiently for holidays and special events. For example, you can plan your Fourth of July celebration post or commemoration of a relevant national day for your business well ahead of time.

How The AD Leaf ® Can Help

Our Content Marketing and Social Media Marketing programs can help you create the best calendar for your business. We will analyze your customers’ and audiences’ behaviors to best determine what, when, and where to post. From there, we can create the perfect content for your business. Give us a call at 321-255-0900 for more information on how The AD Leaf ® can help you create an amazing content calendar.

Content Marketing Strategy

Develop Your Content Marketing Strategy in Five Easy Steps

When you are a small business owner that offers specific services, making sure that you have enough content is crucial. That is where content marketing comes into play. There are a lot of different options for content marketing for your business, so choosing what types to use to promote your business can be difficult. Here is the ultimate guide for drafting the perfect content marketing strategy for your business.

Why Content Marketing Matters

In order to determine the strategy of content marketing is best for you and your business, you need to understand the importance of content marketing as a whole. Here are some great reasons why content marketing is crucial for the success of a company:

  • It builds trust between the customer and the company
    • The more information you publish on your website, the more transparent your business is. 
  • It can help you stand out against your competitors
    • Unique content can attract both new and encourage repeat customers to utilize the services or products you offer.
  • It will help improve your Search Engine rankings
    • When combined with our SEO tactics, your content can be optimized to appear on on the first page of a search engine depending on what keywords you’re focusing on
  • It increases awareness for your company’s brand
    • A company with a consistent active online presence is more likely to attract customers.
  • Customers can make a more informed decision about your services
    • If a customer or client is unfamiliar with your line of work, the information given on your website through content marketing.

How to Develop Your Content Marketing Strategy

Trying to draft out an idea for your content marketing strategy can be difficult. However, you do not have to sort through it all alone. The AD Leaf ® Marketing Firm’s team of content marketers can help you develop the best plan for you and your business, whether it is just updating your current service pages or creating an entirely new campaign. We have gathered some of the most essential tips for you to use when coming up with your content marketing strategy, along with some questions to help you have a better understanding of your strategy:

  • Have a clear mission on what you want to do
    • What is the message that you are trying to send with your content? 
    • Why should customers choose you over your competitors?
  • Understand your target audience
    • Are there any patterns in your customers’ demographics?
    • Where are your main audiences getting their content and information from?
  • Research different content types
    • Which platforms would best reach your audiences?
    • Beyond blogs and videos, what types of content can make you stand out?
  • Draft up content ahead of time
    • What are the things you want to promote right now?
    • What is important to the audience that relates to you and your business?
  • Post your content
    • Are there specific dates or times that you find the audience is more receptive to content?
    • Is the content still relevant?

Why The AD Leaf ®

Although this is a great starting point for getting an idea for your content marketing strategy, actually executing your campaigns can be stressful. That is why the team at The AD Leaf ® Marketing Firm is here to help. We can help you sort out your strategy to make it work for you and your business. Give us a call today for more information on how we can optimize your content marketing strategy.

Content Writing Strategies

Three Ways to Improve Your Website Content Writing

Writing engaging website copy can be a bit difficult for even the most seasoned professionals. However, it does not have to be this way. Here are some great content writing strategies & tips to get you started on writing professional copy that will catch the eye of any client.

  1. Check Out These Content Marketing Podcasts
  2. Review Your Competitor’s Websites and Build a Strategy
  3. Take the Time to Understand Who Your Target Audience Is

One: Check Out These Content Marketing Podcasts

Over the past couple of years, podcasts have taken the world by storm. There are podcasts for virtually every topic and every industry. The content marketing world is no exception, as there are a number of different marketing podcasts on the Internet. Want to begin listening to some content marketing podcasts but do not know where to start? The AD Leaf ® has compiled a list of some of the best podcasts on the market. These podcasts can help you with a number of different content marketing roadblocks, such as breaking out of your creative rut and learning about new industry tools.

  • Marketing Over Coffee
    • If you are interested in listening to a content marketing podcast but prefer a more conversational and relaxed tone, check out Marketing Over Coffee. Hosted by John Wall and Christopher Penn, current topics and events are discussed in simple terms that are easy to understand.
  • The Copyblogger Podcast
    • Copyblogger is one of the best content marketing resources in the industry, so it is no surprise that their podcast is just as informative. Hosted by Tim Stoddart and Darrell Versterfelt, this podcast gives professionals the best tips and tricks to succeed in all forms of marketing.
  • Marketing School – Digital Marketing and Online Marketing Tips
    • Eric Siu and Neil Patel are some of the most well-known names in the content marketing industry, so you do not want to miss this podcast. The two discuss the current trends and tools.
  • Online Marketing Made Easy with Amy Portfield
    • Perhaps one of the most knowledgable podcasts currently airing, Amy Portfield’s weekly podcast gives essential information on how to succeed in the content marketing industry. This podcast is one of the best to listen to if you are just entering the industry, as well.

Two: Review Your Competitor’s Websites and Build a Strategy

Who said that imitation was not the highest form of flattery? It should obviously be said that plagiarism is highly frowned upon and can land you and your business in some hot legal trouble. That being said, that does not mean that you cannot do your research.

The marketing industry is extremely flexible and constantly introducing new methods to engage clients. It is important to keep up with these developments because they might significantly help you with potential client outreach and customer engagement. Take notice of the strategies your competitors are utilizing for their own outreach. Do they appear to be working? 

Three: Take the Time to Understand Who Your Target Audience Is

The last tip when it comes to content writing strategies is to understand your target audience by analyzing your client list. Are there any patterns that you see? These simple patterns in age and gender can help you determine a very general understanding of your target audience. 

That being said, it is important to develop your understanding of your target audience further than just the bare minimum of demographics. One way to determine your more specific demographics is to send out a survey to current or prospective customers on your email lists. Once you have collected most if not all of the surveys then you can analyze your target audience in a more analytical way.

Contact Us

We know that it takes a lot to stay on top of the different ways you can improve your website content and content marketing in general. That is why The AD Leaf ® Marketing LLC is here to help. Our team of expert content marketers will help you determine the best course of action for your marketing strategies. Call us at 321-255-0900 for more information.

Content Marketing

Making Creative Content with Results

Content marketing is a tried and true method of grabbing your audience’s attention. However, this has its downfalls because you have to compete against your peers. You want your content and blogging to stand out. This is why giving your content a creative spin is so important. There are a number of ways you can help your content give an extra twist.

Decide What You Want To Market

Before you get into the nitty-gritty of making your content, you first need to decide what exactly you want to market. Perhaps you have a new service you want to announce to your customers, or maybe you just want to amplify a service most of your customers did not know you offered. Whatever it is that you want to market, make sure that your marketing focuses on this product or service. You want to make sure that its usefulness and benefits are still the main focus.

Define Your Audience

You want to make sure that both the concept you are marketing and the marketing you plan to execute revolves around your target audience. Who do you believe will benefit the most from this product or service? 

For example, if you are a roofing company that wants to market your shingle repair services, you want to market yourself towards homeowners. If you want to go further, you may want to research online search trends to see further demographics who might be interested in your services, such as gender and age.

Types of Creative Content

Now that you have decided what to market and who to market to, here is the fun part: deciding how to creatively market your product or service. There are some different methods and mediums you and your business can utilize. Here are just a few:

We will be walking through the benefits of using these types of creative content for your marketing, as well as why you should choose The AD Leaf ® for whatever creative content production you decide upon. 

Videos For Content Marketing

Videos are great for easygoing and quick bites of information. Your customers can use these videos to gain a basic knowledge of your service or product. Furthermore, videos can be easily accessible to your consumers, as they are easy to share onto multiple platforms. The AD Leaf ® can help you create the perfect marketing videos using the best equipment and software on the market.

Blogs For Content Marketing

Blogs are perfect for customers who want a more in-depth and intimate explanation of your services and products. They are also a great way for your audience to get to know your business on a personal level through blog posts on your employees and your company’s culture. The AD Leaf ®’s team of content marketers will be able to guide you through the blog-writing process in an easy and efficient way.

Electronic Media For Content Marketing

Electronic media marketing can apply to anything from television advertisements to email marketing. This can result in new customers finding out about your services or products and older customers coming back to you for repeat results. Whatever your electronic media marketing needs are, The AD Leaf ®’s team of experts will help you decide what is the best course of action for your company.

Print Media For Content Marketing

Even in an environment populated by digital media, print media marketing is far from dead. Print advertisements are more flexible to promote, as you are able to choose where you want to publish your advertisements. The AD Leaf ® will help you determine the right course of action for your print media to make sure you are reached to as many potential customers as possible. 

Infographics For Content Marketing

For people who want the basics of your business and products, infographics are a great way to share your information. The effectiveness of infographics has been scientifically tested, with researchers at Thermopylae Sciences and Technology discovering that people “[process] images 60,000 times faster than text”. With this in mind, let The AD Leaf ® help you condense your important information into an easy-to-digest infographic with our graphic design

Social Media For Content Marketing

Finally, social media is perhaps the biggest source of creative content marketing on the market at the moment. It is so effective because you can create your own campaigns centered around your service or product while also promoting your other campaigns; for example, linking your blog post on a social media site can increase traffic towards that blog post. The AD Leaf ® can help you create the perfect social media strategy for you and your business.

Contact Us

Here at The AD Leaf ®, we are committed to providing you with the best and highest quality services possible for your business. We specialize in various different types of marketing, from video production to social media. Call us at 321-255-0900 or visit our website to schedule an appointment today.

Content Marketing And SEO

What is the Difference Between Content Marketing and SEO?

Whenever you open up your internet browser, what is the very first thing you do? Well, you conventionally start by searching for a topic of your choosing up in the search bar, correct? We can all admit that many consumers in today’s society, in particular, are looking to build some sort of a trusting relationship with their search engine so that in turn, they will be able to receive the most accurate information as well as reviews. This is essentially why Content Marketing and SEO are both necessary for going forward. They are the marketing tools that maintain those routines in today’s society.  However, these two methods have changed drastically over the past couple of years which is why we need to first break them both down to ultimately understand the bigger picture. 

Search Engine Optimization:

Search Engine Optimization, which is also abbreviated to be “SEO”, is a specific method that furthers a search engine’s ability to rank and categorize different client’s websites. We know what you’re thinking. What’s the point? There are so many websites to choose from! (There are literally 1 trillion websites to choose from) The great thing about Search Engine Optimization is that it narrows an individual’s search down to the point where your website could get ranked even higher than millions of other sites! Over the course of the past few years, however, Search Engine Optimization has changed dramatically. So you may be wondering, why is it still important to incorporate SEO into your writing? When’s the last time to clicked past Page 1 on Google? Probably never. Imagine if your business could potentially be on the 1st page. Usually, the way this is achieved however is through keyword-rich titles, words, and copy which many SEO specialists believe will effectively optimize your site for the search engine.

Content Marketing:

“Traditional marketing talks to people. Content marketing talks with them” was said by Doug Kessler who was trying to best explain how besides rankings, meaningful conversations and relationships need to be developed so that people are basically more engaged with what they are reading. To that point, Content Marketing is basically all about guiding the audience when they review a website through written content that the audience themselves will actually find intriguing including blog posts, infographics, guides, etc. Content Marketing has become very popular today because connections and digital marketing have both in some way intertwined. Instead of companies using outbound marketing strategies, Content Marketing can help companies boost conversions, create a sense of community around a specific brand, but also build a vigorous relationship between the consumer but also the business. 

The Overlap of Content Marketing and SEO

Many people nowadays believe that Content Marketing and SEO must be disunited, but this is not always the case! They do in fact work well together and here’s why. If we look from the viewpoint of an SEO specialist, Search Engine Optimization is basically the method that makes the big demands meaning that they show the audience what they are looking for in particular. Now, this is why Content Marketing needs to come into play. With the help of Content Marketing, the fulfillment of those demands can actually occur as the audience can now be constantly guided with satisfying information that will hopefully make them eager to reach out to the business or company. The main message we’re trying to get at here is that sometimes in order to enforce successful Content Marketing onto a page, sometimes SEO has to be incorporated (and vice-versa) as you need verbiage but also lots of substance. At the end of the day, it is great if you are able to combine both Search Engine Optimization as well as Content Marketing. By using a “hand and hand approach”, an effective integrated digital marketing plan can be produced so that both the reach and the visibility of the content are produced thus resulting in the ultimate satisfaction for your client. 

Still Need Help With This?

At the AD Leaf, we have an expert team of both SEO specialists and Content Marketers that understand exactly how to fill out a service page with great original content but at the same utilize keywords in order to enhance your website. More than anyone, our team actually dives into the writing before the client does. 

If your website needs additional updates or even needs to be restructured/rewritten you can give us a call at 321-255-0900 or email us at info@theadleaf.com in order to set up a consultation appointment. We promise you we can help you understand why updating your website with content is the key to success. We look forward to helping you in whatever way we can!

Content Marketing Strategy

How Content Marketing Makes Your Website Look Better

Imagine you are a customer looking for an HVAC service. Your AC is starting to make weird noises and when you walk over to it you notice an odd smell. Previous experiences with AC units tells you that water is trapped somewhere beneath creating mildew and potentially bigger issues. You want to fix the problem but you have no idea how to do it yourself so you seek out someone more qualified to do this.

Thanks to your general knowledge of HVAC you feel that you have a pretty good idea of what a good HVAC company will look like. So you go on Google and look up “AC Repair” and begin to browse. You find two in your area with positive reviews and need to pick between the two. One of the websites is extremely busy. There is a lot going on throughout it and finding information is kind of a chore. On top of this, the information you can find is scarce.

On the other hand, you have a second website that is not only far easier to navigate but has plenty of info about their HVAC services. In fact, every single web page they have is full of content telling you how great their service is. They even have an entire page dedicated to the exact problem you are dealing with right now.

Of these two websites which company are you more likely to seek out the service of? More than likely it is going to be the services of the website that is full of content and even managed to address the exact problem you are having. This is an example of the edge that having great content marketing on your website can do for you. The better your content marketing, the better your website looks.

How To Achieve A Great Content Marketing Strategy

The path to a great content marketing strategy is something that sounds far more simple than it is and it is to make sure your website has as much content as possible and be sure that content is at high quality. When someone is seeking out a service they are going to look for someone that not only sounds qualified but plays the look of it as well.

Consider your website to be the first impression that you ever give a customer. If that first impression is related to having a difficult time finding the information they are seeking, a lack of information from what they do find, and a complete disregard for the user experience then that is going to put you at an immediate disadvantage. You want a website that will draw the user into your website not push them away from you.

One way to draw them in is to feature plenty of information for them to consume. Let’s go back to the HVAC example. If someone is seeking out an HVAC service then they are going to want plenty of information on what services you provide for your HVAC services such as AC Repair and AC Maintenance, but if you live somewhere that has harsh winters then you will want pages that also showcase Furnace repair, installation, and maintenance.

Identify who you are trying to appeal to. Most HVAC companies apply their services to both residential properties and commercial properties, but if you are a company that focuses in only one area then you will want to showcase that. Especially if you are a business that provides a service meant to sell to other businesses.

So make your website show this from the start through your content. If you are someone that specializes in working with other businesses then the user should be able to see this as soon as they start looking through your service pages. Alternatively, if you are someone that really wants to focus on residential customers then that is who your content should be driven towards. If you want to have both then do your best to show that you offer an even amount of services for both.

Should My Content For Commercial And Residential Be Separate?

Absolutely, yes. Even if the service you are providing is similar, let’s use HVAC as an example again, there are going to be major differences in how you approach your potential customer base. If you are offering an HVAC service then residential customers may be more comfortable knowing that you are someone that is very clean and timely. You show up at the times requested and they do not need to call you back once the service has been complete. They want confirmation you are friendly and someone that can be trusted. This is their home you are working on after all.

A commercial business on the other hand you will be working with completely different HVAC units. Likely larger, more complicated, and in need of maintenance more often. They want to know that you are qualified to get the job done, can do so quickly, and offer a rate that the commercial business considers fair. There are similarities to the residential job, such as being able to perform the job in a timely manner, but the key points that may make them take on your service will be different

Keeping the two separated is a good way of making sure you show your best self to each potential customer base. Showing this through your content is a great way for the user to see that you understand the different needs of different people.

Need Help To Come Up With A Content Marketing Strategy? Contact The AD Leaf ®

Does all of this sound like a lot of work that you don’t have time for? Yes, you want your website to be better but you are a busy person that does not know the first thing about content marketing as well as coming up with an effective content marketing strategy. Well those of us at The AD Leaf ® would be happy to help you.

We love turning websites into the best they can be with the best content possible. Call us at 321-255-0900, email us to @info@theadleaf.com, or use our contact page and set up a consultation. We will be happy to explain to you how we can give you the best possible content marketing and take your website from good to great.