Why Storytelling Matters in Content Marketing

Being able to market your business is crucial for drawing in new customers and retaining old ones. However, you might be feeling stuck when it comes to bringing in fresh ideas for your marketing. The answer to your problem might actually lie in the commercials, television shows, and movies you watch. All of these forms of media are able to tell an engaging story that keeps viewers like you wanting more. The same goes for content marketing 一 by incorporating storytelling into your web copy and blogs, you could pique the interest of new and returning customers alike. 

The AD Leaf ® Marketing Firm LLC.’s commitment to providing high-quality marketing services extends to copywriting. Our experts can provide you with web copy that keeps customers engaged and interested in your products or services. Here are some of the major benefits as to why you should spruce up your copy with storytelling techniques.

Gives Your Brand a Distinct Voice

Consumers are interested in companies, big and small, that engage with their audience in unique ways. Whether through current memes or relatable examples, businesses could find success with having a unique voice and perspective in their advertising. Consistently using this voice in your web copy can prove that your company stands apart from your competition. This also encourages business-to-consumer, or B2C, interactions.

Makes Content Engaging and Exciting To Read

Whether you are a party rental company or an HVAC repair business, storytelling techniques can bring life to all types of different industries. By bringing in techniques such as personal anecdotes, your content could stand out amongst other similar pages on the Internet. Storytelling is also popular on a variety of different platforms, as keeping the story going while promoting a new blog post on social media can draw up interest.

Updates Older Content with New Information

Coming up with new ideas for content might be difficult, which might be a reason why you have not updated your blog in a while. However, you do not have to reinvent the wheel with every new blog post. Elaborating on a core idea, such as scheduling an appointment for system maintenance, can be used in a number of different ways through storytelling. For example, you could write a post about when to schedule appointments or what to do in preparation for one. 

Content Marketing Services in Melbourne, FL

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation. Our team of content writers at The AD Leaf ® Marketing Firm LLC. will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. Using storytelling techniques, we can bring new life to your website.

Never Underestimate the Influence of Good Web Copy

In today’s online culture, having a virtual footprint is crucial. Having a website to put your inventory, services, and mantras on display can drive more customers to your business. Consumers find websites with more content on them more trustworthy and knowledgeable than websites with little information.

You have a website, but what does it say? What story are you telling your customers when they come to your home page? What about your service pages? Are you writing to your audience or just trying to meet a word count? Do you even have enough words on your page?

There are so many questions surrounding the topic, and it may begin to feel like a lost cause. But don’t worry; we have some tips to help you step up your website or blog game. Our content writers will be able to boost your website using the power of the written word.

Why Copywriting Is Important

Having a trustworthy copywriter on your side can help elevate your business to the next level. This is because customers pay attention to what you and your website have to say. Being able to write about your business in a clear, concise, and eye-catching manner could potentially do wonders. 

Here are what our copywriting experts and content writers have to say:

Eric: “Your website is your brand. It’s where all of your marketing efforts lead your customers. The content on your website is your opportunity to tell your story and encourage your audience to choose you.”

Ashlyn: “Copywriters are able to disseminate a clear and concise message to the reader while helping them find the information that they’re looking for.”

Ren: “Having good web copy is vital to any good website. A content writer weaves a story for the customer, teaching them about the brand, goods, or services in a way that is exciting and engaging to read. Without it, a website can fall flat, and a brand could lose business.”

Not only does good copy look good, but it will also help your website rank higher in search engines as well. As a small business owner, you need to make sure that your website can stand out among your competition. Having strong web copy can do just that, as the right keywords and optimization can help boost your rankings on search engines. Your future customers are searching for specific terms, so why not take advantage of that? 

Benefits of Blogging

Everyone has a blog, but why? You might be asking yourself this question, but fear not. There are some significant benefits to blogging that your business can reap:

  • Attracts consumers
  • Builds trust between you and your customers
  • Shareable between social media platforms
  • Establishes you as a knowledgeable force in your industry

Need Some Help With That?

Are you ready to improve your website’s copy? The AD Leaf Marketing Firm are experts well-versed in social media research and content creation. We would love to conquer the world of ever-changing social media and analysis for your company and help sky-rocket your business’s online presence and social engagement. Contact us today for more information on how we can help you grow by using our online form or call us at 321.255.0900. You can also email us at info@theadleaf.com. We can’t wait to hear from you!

Content Marketing Trends

New Content Marketing Trends to Watch

Content Marketing Trends in 2021

2021 is a new year, which means new beginnings and new content marketing trends. That is why you should keep an eye out for new business trends, as they could result in significant benefits for your business. You might be wondering why marketing trends are important for your business. This is because they have the potential to show your audience that your company is innovative and not stuck in the past. By following current marketing trends, you are saying that you are committed to change and adaptation.

Here at The AD Leaf ® Marketing Firm LLC., we can help you utilize current trends to your advantage. The content marketing team is well-versed in what is currently hot and can use them to help your business grow. If you are interested in utilizing current marketing trends, we can help!

Videos 

In the wake of the COVID-19 pandemic, many people have turned to videos to learn more about products and services. As the pandemic continues, so has the effectiveness of videos. You do not have to be a master video editor to make an engaging video for your website and social media channels. The AD Leaf ® Marketing Firm LLC. can help you create the best informative videos for your business.

Social Media Stories

The novelty of social media story features is that the content shared can only be seen for a limited time. This time limit can create a sense of urgency in your audience if done effectively. The popularity of stories does not seem to be going away in 2021, as more social media platforms are rolling out their competitive story features. For more information on how you can use these stories to your business’s advantage, check out this blog post. 

Ultimate Guides

Some consumers want as much information as possible when researching products or services. If you are a company with customers like this, creating an ultimate guide can attract new business and have you rank higher in organic search results. You can expect an influx of these guides to pop up on your competition’s websites, so do not wait to start compiling one today!

Content Marketing Services in Melbourne, FL

The AD Leaf ® Marketing Firm LLC., dedicates itself to helping your brand succeed through content marketing and other services. Our team of content writers will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. There is no need to feel nervous about your current content when you work with us, we will work hard to showcase what sets you apart from your competitors. 

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation.

Content Marketing Questions

Frequently Asked Content Marketing Questions

Many clients who are interested in content marketing services usually have some questions or misconceptions. Sure, social media is all about creating posts and web design is responsible for creating a website but, content marketing might seem a little unclear to those who are not familiar with it. If you have content marketing questions or wonder how it can help you, you’ve come to the right place.

If you need assistance with your content marketing research, look no further! The AD Leaf ® Marketing Firm LLC. is here to assist you with all of your content needs. We can help explain and answer any questions you might have. Here are a few questions that are usually asked about our content services. 

So, What Exactly Is Content Marketing?

This is probably the question we get asked the most by clients. Content marketing is defined by the Content Marketing Institute as:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

In simple terms, content marketing is creating copy that perfectly encapsulates your business and services. Content can take some different forms, but arguably the most common form is website copy. Potential customers are searching for specific products or services, leading to your website being one of many results given to them through a search engine’s organic search results. Copyediting your website’s current pages and adding new ones are great ways to boost your listing without having to pay for ad space.

How Does it Help Boost My Brand?

Consumers want to purchase products and services from a company that knows what they are doing. When browsing a website, consumers want to access everything they need to know promptly. Unorganized website content can potentially harm your business because the information that some consumers want is not present. 

Thankfully, a team of content marketers that can better articulate your brand online can help. Pages and product descriptions that have lots of relevant information can establish you as more credible, and a better choice to do business with compared to your competition. 

Why Should I Get Content Marketing Services?

There are several different benefits to investing in content marketing services. For starters, more cohesive content can result in an increase of traffic on your website and social media accounts. When you cross-post new website content, your followers can see and engage with it. 

Another benefit to content marketing is the potential to strengthen your relationship with your audience. Many consumers are less likely to purchase products and services from businesses that do not engage with them. By writing new website content and posting about it on your social media pages, you are showing your audience that you care about educating them. 

Content Marketing Services in Melbourne, FL

Here at The AD Leaf Marketing Firm LLC., we are committed to helping your brand succeed through content marketing as well as through any other marketing service you may need. Our team of content writers will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. There is no need to feel nervous about your current content when you work with us. We also offer many other marketing services to help expand your business’s online presence.

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation.

2021 Content Resolutions Your Business Should Make

With every new year comes new resolutions to make. A new year brings change and optimism for the future, and 2021 is no exception. Perhaps you started a new business in 2020 or were able to persevere during difficult times. Either way, you should view 2021 as full of new opportunities to market and grow your business.

One great way to boost your company’s presence is through content marketing. Anything of the written word, from emails to webpages, falls under the content writing sphere. However, you might not be able to find time to do all of this yourself. 

That is why the content specialists at The AD Leaf ® Marketing Firm LLC.  are here to help! We can help create a content marketing strategy that could boost your business in the new year. Here are some of the things your business could add that you should start considering:

Take Notice of Your Web Copy

If you are interested in content marketing services, it is crucial that you know what kind of content your website already has. Check to see if your web pages or product descriptions are accurate to what you are advertising. If you do not like the web copy, do not be afraid to send it to us! Our content marketers are here to turn your current copy into pieces of content you and your customers will love.

Start Your Own Business Blog

Your target audience is specific and in the market for the product or services you are offering. That is why a blog can help drive new traffic onto your website. Writing about your products and how they relate to current events or problems can create interest in your company. You can also write about current industry topics or even answer questions that your customers might have. The possibilities are endless with a business blog, and that is why you should talk to us here at The AD Leaf ® Marketing Firm LLC.  about launching one.

Increase Your Social Media Presence

Here is something that you are probably already starting. Social media networks are a great way to connect with your audience and advertise your products. However, they are also great pathways to your website, thus driving up traffic. By linking an exclusive deal or a new blog post to your social media accounts, members of your target audience that are interested in your company will engage with what you have to say. 

Start a Contest

Who doesn’t like free stuff? Chances are, not your customers. To kickstart the new year, try advertising a contest on social media! You can give away a gift card for your services, a product of the winner’s choice, or anything else that fits your company best. As far as advertising this contest goes, we can help! 

Start The New Year Right with The AD Leaf

Are you ready to kick off 2021 with a brand new content marketing strategy? Call The AD Leaf ® Marketing Firm LLC.  at 321-255-0900 today for a free consultation!

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Let’s Talk Marketing

There’s a lot of jargon thrown around in the world of marketing. As the owner of a plumbing company, hair salon, or landscaping company, you might feel overwhelmed and out of the loop when you’re on the phone with your marketing team and they’re talking about things like CPCs, Bounce Rates, and CTRs. If you’re not sure what these mean, that’s okay. Let’s talk marketing.

 

Commonly Use SEO (Search Engine Optimization) Terms

  • Bounce Rate

This is when someone visits your website and immediately clicks the “back” button on their browser or exits out of the page before giving the page a chance to load. This occurs when a user accidentally clicks on your link or your website takes too long to load. It’s normal to have bounces happen as it’s simply a mis-click in most cases but the goal is to keep that number as long as possible. 

  • Title Tag

This is the main thing that appears in a Google search. The headline or main text you see before reading the description. This should be optimized to catch the attention of a quick browser. 

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  • Meta Description

This is the quick snippet below your title tag. This should be optimized to fit your target keywords as well as support the users’ readability when they’re browsing search results. 

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  • Keywords

Speaking of keywords! Keywords are individual words or phrases that someone might search in order to find your product or service. Your title tags, meta descriptions, and website content should be optimized to support your focus keywords. It’s important to put yourself in the shoes of your customer and imagine what they would be searching for and not what you would search for. You’re knee-deep in your industry so the terms of verbiage you would use to discover your own company might be lost on the typical user. 

  • Domain Authority

This refers to how a whole domain (like www.theadleaf.com) will rank on search engine results. It’s typically calculated by a combination of things like link metrics, root domains, number of other links, and other things on a 100-point scale. This measurement is used internally by Google to see how your website compares to others in regards to your keywords. 

 

Commonly Used Social Media Terms

  • Engagement Rate

This is the rate at which your followers share, like, or comment on your content. This is a great way to determine whether or not your content resonates with your follower base. A quick way to calculate this is to take the average number of engagements you’ve received on a singular piece of content (like a post) and divide it by the number of followers you have. 

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  • Pixel

If you’re running Facebook Ads and have a large ad budget, this is necessary to build strong audiences. A Facebook Pixel is a tracking code added to your website that tracks and monitors the users that visit your website as a result of Facebook. You can use the data from this Pixel to build Lookalike Audiences and build Remarketing/Retargeting campaigns. 

  • A/B Split Testing

Another fun one for when you decide to start running paid advertising on social media! A/B Split Testing is the practice of taking two different types of ads that have one variation between them. For example, you may create Ad A with a caption, graphic, and budget. To successfully conduct an A/B Split Test, Ad B should vary one of those items. If you’re stuck between two different graphics/images, run Ad A with Graphic 1 and run Ad B with Graphic 2. This will allow you to test the variables against each other and see which one was more successful. 

  • Boosted Post

You’ve probably heard this term before if you’d ever taken a peek at Ads Center on Facebook. This function allows you to “sponsor” a top-performing post and get it in front of more users. This is done primarily to grow your audience and increase your engagement. It will show it to more of your current follower base and may be shown to users who don’t follow you. Boosting posts is very different from running high-level ads as the targeting options are very limited and the capability to be creative is limited. 

  • Evergreen Content

This type of content is crucial to your organic social media campaigns. Today, most social media algorithms are based on activity and not based on chronological posts. You’ve probably noticed that if you like a post about a movie theater or a pair of sneakers, all of a sudden your whole timeline is filled with other local movie theaters or other sneaker brands. This means that content that’s posted can essentially “live forever” on social media. It’s important that you incorporate content into your campaigns that are applicable to your target audience whenever they see it, any day, any time, any season. This type of content is “evergreen” because it’s always green and is applicable year-round. 

 

Commonly Used Email Marketing Terms

  • Hard Bounce

This is what happens when an email campaign is returned from an email address you sent it to because the email address is either incorrect or no longer active. This does count against your domain’s quality score if you have too many hard bounces. 

  • Soft Bounce

This is slightly different than a hard bounce. This is what happens when an email campaign is returned from an email address due to a technical error like the recipient’s email inbox is full or their server was down and unable to receive emails for a period of time. This doesn’t count against your domain’s quality score because these are unable to be controlled. 

  • CTRs

This stands for Click Through Rate. This is the number of people who click on a link, button, or icon in your email campaign and end up on your desired landing page. An easy way to calculate your CTR is to take the number of users generated from your email campaign and divide it by the number of emails you sent. The final number is your CTR. Generally, you should be aiming for a CTR between 10-15% but this may vary depending on your industry. 

  • Open Rate

This is the number of recipients who open your email. It’s important to keep track of your open rate so you can determine whether or not the campaigns you’re sending are relevant to your audience. The way you calculate this is similar to your CTR. Take the number of emails opened and divide it by the total number of recipients on your email list. 

  • List Segmentation

Segmenting your list is incredibly important. This is the practice of taking similar groups of email recipients based on a variety of factors and creating a new list with just a select number of emails. You may want to create a list based on a recipient’s geographical location (like what State or Town they live in), the company/industry they work for, their age, their gender, or any other qualifying factors. This will allow you to craft campaigns that are unique to each subset of your email list. 

 

Don’t feel overwhelmed if you’re talking with one of our team members and you don’t understand a term we use. If you’re not sure what we’re talking about- ask! We love getting to talk through the terms we use and explain what they mean so you can fully understand the services we’re providing for you. We want you to feel comfortable knowing exactly what we’re doing for you! If you’re ready to get your marketing campaign started, give us a call at 321-255-0900 or email us at info@theadleaf.com and we’d be thrilled to take you on the journey with us! 

Why Content Marketing for Business Matters

For many business owners, you might think the website you built and wrote yourself is the cream of the crop. However, when looking for content marketing services to help amplify your outreach, you might realize that it really is not. In some cases, business owners are embarrassed to submit their previous content for content marketers. This could cause them to simply not submit anything at all or believe that content marketing is not the service for them.

This could not be further from the truth. While this might be a common feeling, there is no need to worry. Here at The AD Leaf Marketing Firm, you will work with content marketers that will help amplify your website content to the next level. If you are unsure of whether or not to start content marketing services, here are some important things to consider that will help solidify your decision.

Content Marketing Helps Drive Decision-Making

Just like how you are trying to decide if you want to sign up for content marketing services, your target audience might be deciding to make a decision as well. If a potential customer is thinking about purchasing your service or product, a well-written piece of online content can help seal the deal you need. 

Content Marketing Establishes You in Your Industry

In some industries, potential clients can compare your company to a similar one. These clients want to see what makes one business different over the other. If your webpage contains more information or descriptions about your business than your competition’s page, the client will find you more knowledgeable and credible in your field.

Content Marketing is Easily Shared on Social Media

Social media marketing and content marketing are actually very similar to each other. This is because both types of marketing are based on creating content that will appeal to a certain target demographic. When your website’s content is properly formatted and informative, you will be able to easily share it across your company’s social media platforms. 

Content Marketing Services in Melbourne, FL

Here at The AD Leaf Marketing Firm LLC., we are committed to helping your brand succeed through content marketing and other services. Our team of content writers will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. There is no need to feel nervous about your current content when you work with us. 

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation. 

Be Concise! Less Is More With Email

Email: The Foundational Tool

In the world of marketing, email is one of the most fundamental tools at our disposal. It maintains its mainstream appeal through its accessibility to clients and consumers alike in communicating time-sensitive information. As foundational as email marketing is to the practice, new trends are still emerging that maintain its modernity.

One emerging cultural trend that has been incorporated into the way we use email in marketing is minimalism. Minimalism has impacted email marketing by transforming emails from long-winded chunky blocks of text to concise straight-to-the-point communications that are easily digestible for consumers. 

Why Less Really Is More

  • Ease of Consumption

Skimming has taken over the way we digest media. Our eyes pick up on keywords and bolded text to access the importance of information and let our minds fill in the blanks. With such an excess of media to consume, our time to absorb it all has remained the same. To account for the discrepancy, we’re largely left with one of two options: skim the content or condense the material itself so that it’s less to read. As a marketing professional, making the material easier to interact with is where we step in.

  • Consideration for the Reader’s Time

Clients and customers are on a time budget. Their email accounts are bombarded with numerous emails not unlike your own. Being courteous and condensing your content and information into concise language delivers your goals without sacrificing the time of your clients and customers which they will be appreciative of in the long run. Requiring less reading time from your customers and clients inevitably allows them more time to follow through with the action your email is asking of them.

  • Earn the Favor of Your Audience

Recipients on your email list will value your content more if you show respect for their time and energy. Being concise and writing clearly consistently builds a reputation for the communications you disseminate to your audience. They’ll know what they’re getting every time they open one of your business’ emails and know that it’s going to be easy on the eyes and easily digestible. This will improve your open rate and translate into more conversions for your goods or services and better business for all parties involved.

  • Condensed Writing Encourages Clearer, More Engaging Content

Whittling down the length of your email content forces you to weed out unnecessary information. It forces the writer to think carefully and consider the necessity of each word and sentence. Editing your email content in this way inspires creativity in the way each piece of information gets delivered. Editing out extra sentences and words encourages clearer thinking on the part of the writer and the intended audience as well. The result is writing that gets straight to the point and tells the recipient what they need to know without requiring a substantial time investment.

  • Images and Bulleted Lists Are More Substantial

Substituting lengthy blocks of text with pictures and bulleted lists break up monotonous reading. They capture interest, convey meaning without requiring as much reading, and make for a more aesthetically pleasing design. The old adage, “a picture is worth a thousand words” exhibits the staying power of this email marketing trend of conciseness.

Bulleted lists benefit this strategy as well by grabbing the attention of the reader and directing them to smaller blocks of important text. This gives you as the writer the opportunity to position some of the most valuable pieces of information to a spot you know the reader will see them.

  • Know Your Audience

Of course, different emails and different email recipients require a different depth of information so it’s important to consider your target audience and who it is that will eventually be opening your marketing emails. A technical client will likely require more in-depth dialogue in their marketing emails based on their industry than regular clients will. If the situation calls for more writing follow your gut and do what you think is best given the situation.

Transform the Way You Reach Your Customers

Looking to increase the open rates or improve conversions of your email campaigns? The AD Leaf ® Marketing Firm, LLC is specially fitted to transform the way you reach your customers and clients. Our team of marketing experts has the experience and knowledge to take your future email campaigns to the next level. Contact us today for more information about how we can help!

The Importance of Brand Awareness on Social Media

Brand awareness is when potential customers can recognize your brand based on your name, logo, colors, or fonts.

These potential consumers may remember your packaging, phone number, location, or slogan. These essential features act as a mechanism for possible purchase. Representing your brand starts from the ground up. A simple logo design that people can easily recognize, colors that pop and a clear visual font are of the most importance.

How do you want to be represented online?

A consistent presence on social media is key. Your content may continuously change, but the visual appearance surrounding that content will eventually influence potential consumers. Especially those that are interested in your content and what you offer. The more people who see your brand, the more likely it is that they will purchase from you rather than a competitor who does not provide a consistent image. Think about how much content you see when your scrolling through your feed. You probably have a couple of brands that you can think of right off the top of your head that you saw this morning, that you also saw last night. You may not have actually interacted with the post or ad, but you saw it, and now it’s in your head. Your brand’s consistency is essential, and that consistency is how people associate themselves with your brand.

Brand awareness is based not only on the amount of content you share but also on its quality. In order to increase brand awareness through your social media, your content must be interesting and useful to the consumer. Whether it’s a video or a blog, your content must catch your audience’s attention. That is the primary way to create engagement and, therefore awareness.

To do this, you’ll want your content to be up to date. Search for the latest news or trends in your industry and implement how you would use them in your business into your posts. People may already know what you offer; therefore, you want to engage people that are interested in your brand, and the more current your content is, the more likely they are to comment, like, or share your post to their page, group, or better yet, their own business.

Brand Loyalty

Learn about your audience. It is best to collect all of the information you can get about the people who interact with your products. Engage and attract customers by planning, creating, and showcasing the most relevant and high-quality content on your selected marketing platforms. Quality and relevance are crucial considerations for achieving customer engagement and conversion.

Once a consumer makes a purchase and is satisfied with that purchase, the chances are good that they will come back to you. People associate trust with what they are buying, and once they associate that trust with a logo, color, or font, the rest is putting a product in front of them and seeing what happens.

People are more likely to purchase from businesses that have values they admire or appreciate. Whether it is community service, donations, or even the brand mission statement, people want to spend money at businesses that represent values that are important to them. If you’re a small business, think local.

Feedback is a great tool to increase your brand awareness. People like to be heard, and by keeping track of their interests, you can also increase brand awareness since they will most likely remember how good the interaction with your business was. Liking posts and commenting back to people let them know that they are heard. The quicker this interaction takes place, the better. The mind of a consumer moves fast, and having the thought of their post when you comment or like back is an instant acknowledgment of their post, which sticks with them.

Brand awareness is mostly reached by offering and delivering good quality products to your clients. Social media can help increase your business’s visibility and be a great window to allow the audience to participate and interact with the brand. From this interaction, memories will be created and will give a boost to the brand awareness that you need.

Content Marketing For Nonprofits

The Ins and Outs of Content Marketing for Nonprofits

If you run or are involved in a nonprofit, you know how important advertising is in order to get the word of your organization out to the proper channels. However, determining what medium you want to advertise in can be tricky to figure out. Nonprofits require constant communication between volunteers, donors, and those interested in your organization’s activities. Not only that, but your nonprofit also has to reach people in your community or even beyond to gain interest from them. That is why you should consider content marketing for nonprofits as a major form of your marketing strategy. As we are currently living in a time where togetherness is more crucial than ever, consider these important things when deciding whether you should begin writing content for your organization.

Content is a Broad Term

When you think about content writing, what do you think of? Website pages? Social media posts? How about blogs, brochures, emails, and other forms of communication? 

Well, the good news is that all of this is considered content, and its production is considered content writing. From there, you can determine groups for volunteers and employees to be split into. Perhaps one group can work on improving your company’s website content, while another can draft some posts for Facebook.  

The Magic of Search Engine Optimization

You have probably heard of the term “SEO” before, but are unaware of what exactly it means. Search Engine Optimization, or SEO for short, refers to the increasing of your website’s status on search engines such as Google. This can be done in a number of different ways, but most notably through the usage of important keywords that will notify search engines of your page. The more important keywords that are on your website, the higher your website will be in organic search results. 

Content Shows Your Authenticity

Chances are that, at some point in your life, you were scammed out of something. It is a real bummer, but when it comes to nonprofit scams, it can quickly go from bothersome to illegal. That is why showing your credentials on your website and social media platforms is so important. Uploading credentials such as your 501(c)(3) tax-exempt status to your website shows that you are a legitimate nonprofit that your audience can trust. 

Content Ideas to Get You Started

The AD Leaf Marketing Firm LLC has created a list of easy, simple ideas for content to help you get started with optimizing your nonprofit using content writing:

  • Creating a Donations page for your contributors to donate to
  • Starting a blog about your day-to-day operations
  • Fleshing out an About section that includes your organization’s mission statement
  • Writing about your programs and initiatives for separate pages

Need more ideas? Want to take the content marketing for nonprofits to the next level? Give The AD Leaf Marketing Firm LLC a call today at 321-255-0900 for more information and to schedule a free consultation.