Category: IT Services

Why Video Matters

Posted on | by The AD Leaf Marketing Firm
IT Services, Search Engine Optimization, Videography

Video is quickly becoming one of the most effective forms of marketing, in part due to social media platforms.

They say a picture is worth a thousand words. If that is true, at 30 frames per second, how much is a video worth? According to Statista.com, “in 2021, digital video advertising spending in the United States was estimated at 55.34 billion U.S. Dollars.” Video is quickly becoming one of the most effective forms of marketing, in part due to social media platforms. Another primary reason why video matters and digital marketing’s drastic increase; is that video advertisements can reach even an unengaged audience. When users have to read an advertisement, they are forced to remain engaged for as long as they wish. The broken engagement can lead to missed opportunities and drop-offs, with attention spans endlessly decreasing.

Between the visual stimulation, the eye-popping graphics, and the catchy audio, audiences do not always notice that they may not be actively engaged with an advertisement as a reader would; however, if it is playing, they are absorbing the content. They are catching glimpses of the logo, the product, and people enjoying what they do not have. They are being influenced by the voice-over, and the music. Without even paying attention, they could be cooking or cleaning, and suddenly they will find themselves distracted, thinking about what is being broadcast to them, thinking about your product, your service.

Why video matters is easy, videography is tricky however. Starting with a storyboard, and shot types in a shot list. While filming, special attention is paid to framing; head and breathing room. Establishing and reveals are as vital as the b-roll. A static camera will never work; pans, tilts and zooms will also need to be implemented to give it some flair. Don’t forget about lighting either, on a 3.5 inch display most things look good; blown up to an 80-inch television however, and you may find out that the light is reflecting horribly off someone’s glasses or their forehead, causing the video to be painful to watch. There may have been a lot of reflective surfaces, and you are now captured within them all. All of a sudden, that excellent video topic you filmed with a once-in-a-lifetime interview is ruined. Or you did not have any actual audio equipment, so the audio being broadcast is full of noises and distortions. Worse still, you could have just purchased equipment and still need to be proficient enough with it; so you end up doing the recording to find out the microphone was never plugged in or the memory card was never inserted. The cataclysmic possibilities of untrained videographers are endless, and, we have only discussed filming; we have yet even to touch editing.

 

 

A good videographer can do a lot with very little; a new videographer does not have enough experience behind them to know the ramifications of specific actions. It is not that they are bad videographers; there are professional videographers and videographers who have not yet learned enough. Giving people a chance to grow and succeed is essential, and without it, no one would get ahead, however, when it matters, would you put the fate of your product, your service, and your company in the hands of someone who is still trying to figure out the basics?

At The AD Leaf we have the basics in our roots; having grown to be certified professionals in our respective areas, we are a fantastic choice for all your video needs!

Lead conversion with Email Marketing

Lead Conversions With Email Marketing

Posted on | by Jaclyn Prasa
Email Marketing, IT Services, Videography

Email marketing is your solution if you are losing valuable connections to your customer base. Email marketing is often an overlooked resource that can help a business stay relevant with its clients. Even though the first email was sent out in the 70s, email marketing has only recently become a top-contending marketing tool. Only 80% of industry experts use email for marketing. While 80% is a large majority, it’s low considering the wealth of opportunity. However, that means that you have the advantage to start incorporating email marketing into your marketing strategy today!  

If you’re unsure how to begin with email marketing, The Ad Leaf ® Marketing Firm LLC can help! Our email specialists create innovative email marketing strategies that remain true to your brand and deliver quality and entertaining campaigns. To engage with your customers for consistent lead conversions, call the Ad Leaf ® Marketing Firm professionals at 321-255-0900 for email marketing success!

Change No Conversions to Constant ConversionsPhone email Screen

Follow the Rules

Before beginning to send out emails, it is important to familiarize yourself with the CAN-SPAM Act. This act protects people from unwanted and deceitful email content. 

A few do not’s, according to the CAN-SPAM Act: 

  • Do not use misleading titles
  • Do not use irrelevant subject lines
  • Do not forget to include an unsubscribe option

If found violating these terms, it can lead to hefty fines per email. Have no fear! The Ad Leaf works diligently to ensure that each email is sent in accordance with the CAN-SPAM Act. 

Build a Quality Email List

The first step towards constant lead conversions begins with a trustworthy email list. The best thing about building your subscriber list is that you probably already have one. Whether this list has been compiled over the years from past services, website visits, promotions, and so on, this is an excellent starting point to begin gaining continuous leads. 

Meanwhile, a bought email list is an option, but it isn’t the best option. Mainly because a bought email list is ineffective; it can damage your deliverability and even your brand. The subscribers on the bought list did not actively opt into your subscriber list, so it’s a possibility that your emails will be flagged as spam. 

An organic email list is your best option for deliverability and success. Don’t worry if your list is only a handful of subscribers. A healthy growing list is better than thousands of anonymous users. For example, a business that compiled a list of 150 people from networking events and clients could generate more leads and revenue than a gigantic list. This is because these people are specifically tailored to your industry. 

Once you establish a quality list, no matter the starting size, you will have a solid pool of subscribers who have already expressed interest in your brand, which will direct to clicks that can convert to lead conversions. 

It is vital to keep growing and managing your list to ensure its relevance and health. Social media is a wonderful tool to increase the lead generation of interested clients. The Ad Leaf has an expert Social Media team who creates dynamite content and ads. Social marketers can help grow your list, while the email marketers can manage it. Of course, you can grow your list on your own by continuing to prompt users on your site with discounted codes and other methods to generate more addresses.  

Create Valuable Content

To keep your quality subscribers engaged and subscribed, you must provide them with valuable and entertaining content. Content should be relevant to your audience, informative, and offer solutions: your service or product. There is more success in emails that offer more than just promotions but focus on emotion and value to your subscribers. In addition to engaging content, the more your content remains on-brand and targets your consumer’s needs, the longer they will subscribe; they may even look forward to your regular content. Delivering valuable content to your subscribers helps to increase the longevity of your client base and may increase the opening and engagement rates which ultimately means lead conversions!

Segment Your Email List

Segmenting your email list involves dividing your email list into different categories based on your subscribers’ interests, behaviors, or demographics. By segmenting your email list, you can create targeted email campaigns specific to each segment’s needs and interests. Segmentation increases the chances of your subscribers engaging with your content, and it also helps to reduce the number of unsubscribes as content is more personalized. 

Personalization and addressing your clients’ emotional needs can increase your lead conversions. Email marketing is a personal engagement between your business and your customers. It’s important to embrace this connection to craft the most engaging content. 

Craft an Open-Worthy Subject Line

The average person receives 121 emails per day. Cutting through the digital clutter is hard, but you can with a clickable subject line. The best subject lines are concise and grab attention. Be creative! Puns are always a crowd-pleaser. Remember the CAN-SPAM Act; subject lines must be relevant; they cannot deceive your subscribers. Deceiving your subscribers will make them lose trust in your brand, resulting in a loss of business. Instead, create relevant, fun, mysterious, witty, or promotional subject lines that compel your subscriber to click! 

Another trick is using punctuation marks. Question marks and unusual punctuation offer another method for standing out. Try to avoid exclamation marks as they are over-used for attention. The best use of this is using question marks to ask your readers a question. For example, “Rough Day?” “Want to save 10%?”. Ensure your subject line doesn’t exceed 50 characters since longer lines tend to have lower open rates.

Subject lines are a great place to understand what speaks to your subscribers. However, some golden subject lines might not work. You cannot predict it, but you can A/B Test it. 

A/B Testing or Split Testing is an excellent option to increase the open-rate odds. It’s also an effective way to learn more about your audience to get the best results from email marketing campaigns. Test multiple subject lines. Subject lines are significant as they can make or break a campaign!

Analyze Your Campaign

Once the email has been received, it’s time to analyze it. Each campaign will perform differently. When looking at how successful a campaign is, examine opens and clicks. The average open rate is 21.5%, and the click rate is 2.3% across industries. Compare this to your industry. Observe the traction of your website or e-commerce store. These analytics will help to determine lead conversion rates. The most consistent your email marketing, the more consistent your lead generation. Not sure how to analyze? The Ad Leaf Marketing Firm can! The email marketing specialists on our team can deliver consistent quality email campaigns that constantly receive lead generation. We have the proof! 

Email Marketing Experts at The Ad Leaf Marketing Firm

Checking email is part of daily important tasks. This opportune feature can benefit your business if utilized with purpose. Email marketing can create a reputable brand image and increase customer loyalty. Emails personally connect your business to your subscribers. Managing a quality email address, crafting engaging content, utilizing creative subject lines, and analyzing each email campaign can help to improve and increase lead conversions. The Ad Leaf Marketing Firm has a team of email specialists who can create custom and unique campaigns your subscribers love to click on. Get started with email marketing today for consistent conversions!

WHy your business should use TikTok

Why Your Business Should Utilize TikTok

Posted on | by The AD Leaf Marketing Firm
IT Services, Social Media, Videography

In today’s digital age, social media platforms play a pivotal role in marketing and reaching a wider audience. While platforms like Facebook and Instagram have dominated the business landscape, TikTok has emerged as a powerful marketing tool that must be noticed. With its skyrocketing popularity and unique features, TikTok offers businesses unprecedented brand awareness, engagement, and growth opportunities. This blog post will explore three compelling reasons businesses should utilize TikTok as part of their marketing strategy. Is your business missing out on what TikTok has to offer?

 

Initially, TikTok aimed primarily at children, pre-teens, and teenagers, who would showcase their dancing skills and lip-syncing abilities. However, nowadays, you will witness people from all age groups participating on the platform, engaging in various activities, such as singing, dancing, sharing advice, narrating stories, and promoting products or services. Forbes has highlighted the significant benefits of leveraging TikTok as a strategic tool to advance businesses.

 

1. Unparalleled Reach and Engagement: 

TikTok boasts an enormous user base, with millions of active users worldwide, making it an exceptional platform for businesses to tap into. The platform’s algorithmic-driven content discovery exposes your brand to a vast audience, even if you’re starting. Furthermore, TikTok’s content format is designed for short and snappy videos, allowing you to quickly capture and maintain viewers’ attention. By leveraging TikTok’s reach and engaging content, businesses can attract and connect with a younger demographic that may need more time to reach through traditional marketing channels.

2. Creativity and Authenticity:

TikTok thrives on creativity and authenticity, providing businesses a unique opportunity to innovatively showcase their brand personality. With its wide array of video editing tools, filters, effects, and music, TikTok allows businesses to create visually stunning and entertaining content that resonates with their target audience. Whether behind-the-scenes glimpses, user-generated content, or viral challenges, TikTok encourages businesses to be creative, fostering a genuine connection with their audience. By embracing TikTok’s creative potential, businesses can establish a distinctive brand identity and differentiate themselves from competitors.

3. Influencer Marketing and Brand Partnerships:

Influencer marketing has become an integral part of modern marketing strategies, and TikTok is an excellent platform for collaborating with influencers to promote your brand. TikTok’s influencer ecosystem is vibrant, with many creators specializing in various niches and boasting a dedicated following. Partnering with relevant influencers can help businesses tap into new audiences, enhance brand credibility, and drive engagement. Additionally, TikTok offers unique ad formats, such as branded hashtags and challenges, enabling businesses to run creative and interactive campaigns that can quickly increase their page. Businesses can exponentially expand their reach and brand visibility by leveraging influencer marketing and brand partnerships on TikTok.

 

TikTok has proven to be more than just a trendy social media platform. It has become a powerful tool for businesses to boost brand awareness, engage with audiences, and drive growth. Its unparalleled reach and engagement, coupled with the platform’s emphasis on creativity and authenticity, provide businesses with exciting opportunities for marketing success. 

 

By embracing The AD Leaf and TikTok as part of your marketing strategy, businesses can unlock a new level of brand exposure and establish meaningful connections with their target audience in the digital era. We invite you to review how The Ad Leaf can elevate your Social Media Marketing. The AD Leaf Marketing Firm stands prepared with a dedicated team of experts to provide tailored assistance in formulating an effective TikTok strategy for your business. To learn more about integrating TikTok into your marketing plan, contact us at 321-255-0900 or conveniently fill out our contact form. 

Long Tailed SEO

Connect With Your Audience by Using Long Tail Keywords

Posted on | by The AD Leaf Marketing Firm
IT Services, Search Engine Optimization

People are always searching for solutions to the problems or questions that they may have by looking up keywords or phrases, hoping that the results they receive align with what they are looking for. Connect With Your Audience by Using Long Tail Keywords, the more complex a topic is, the longer and more detailed the question gets. Of course, being specific to get the needed answers is fine. But as most websites are optimized for more short-phrased keywords for SEO in Melbourne, FL, any resource triggered by that keyword will come up, which are the numerous resources that might not even have the answer someone is searching for. This could make the user feel frustrated for finding everything BUT what they need. Although your Website or business may have the solution, it can be buried under numerous resources before the user can find you.

This is where incorporating “Long Tail Keywords” into your SEO can establish a more specific answer for users. The more specific the keyword, the more valuable a resource the business is to the person that is looking for them. 

What Are Long Tail Keywords?

A long tail keyword is at least three to five words. These search keywords are usually long phrases similar to a sentence, which allows you to target a specific demographic. The more detailed the phrase, the higher the quality of traffic received because it will only appear to users searching for these specific phrases or similar. For a business, higher quality traffic can also lead to better quality conversions because it is being triggered towards an audience who may already be actively in-market to find and invest in a solution.

According to CWS, over 70% of search queries use long-tail keywords, which has become more prevalent due to voice search. As smart devices have become an essential product in everyday life, people use their smart home devices to search the web using voice search. This has developed the adaptation to long tail keywords, as verbally stating a question would be more natural and detailed compared to typing it in the search bar. 

An Example of Long Tail Keywords

Utilizing long-tail keywords is a matter of establishing a better line of communication between your business and the potential clients who are already out there and actively shopping for the product or service you provide. For example, if your company manufacturer sells desks, the chances of you ranking high for an organic search for “Desks” are extremely slim because there is too much competition for that keyword. But if you specialize in a certain type of desk or materials, keywords like “cherry wood L-shaped computer desk” will find those consumers looking for that exact product. When creating keywords of any type, It is best to use words used by your target audience and avoid difficult terms.

You’re going to draw less traffic with a long-tail keyword than you would with a more generalized one like “desks,” but the traffic you bring to your Website will be more committed and focused on buying your product or service, which will more likely lead to a conversion. Competition for shorter keywords will be much more fierce, and your return on investment can be lower. By effectively implementing long-tail keywords, you will attract the exact type of audience you are looking for, giving you a much higher return on investment.

How the Ad Leaf Can Help You with SEO in Melbourne, FL

With keyword rankings getting more competitive, creating new strategies for SEO in Melbourne, FL, is a must. We are specialized in this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we offer your business, and contact us to plan and design an SEO strategy in Melbourne, FL.

Social Media Ads

Which Social Media Ad Platform is Right for My Business?

Posted on | by The AD Leaf Marketing Firm
IT Services, Search Engine Optimization

So you’ve been thinking about which social media ad platform is right for my business, and investing in social media advertising. That’s fantastic! However, picking the right platform for your business is important to ensure your ads succeed. 

Here are a few facts from BusinessDIT to know before getting started on your social media advertising journey:

  • A whopping 93.79% of businesses are on social media in 2023
  • 200 million people visit at least one business profile every day
  • 55% of small businesses in the U.S. use social media to advertise
  • 82% of marketers/business owners say that social media is at the core of their business operations

Social media has become a core aspect of many companies, so picking the platform that best fits your company and your needs is important. Now it’s time to identify your goals and pick the right platform.

Facebook/Instagram (Meta) Advertising:

Facebook and Instagram are some of the most popular social media advertising platforms. Around 3 million businesses are advertising on these platforms, making them some of the most heavily saturated platforms. However, Meta’s advanced targeting makes both of these some of the greatest assets for local businesses to advertise. Here are a few key indicators that your business is perfect for Facebook Advertising:

  • Is your business service-based or product-based
  • You know your target audience and their demographics
  • Do you want to target a specific area or go national
  • You are willing to pay-to-play

Pinterest Advertising:

Pinterest is one of the most underrated advertising platforms. With over 445 Million people using Pinterest every month, it’s a great way to reach users across the United States or even the world! Here are a few key indicators that your business is perfect for Pinterest Advertising:

  • Are you a national service-based business or a product-based business
  • You can create creative ads and graphics.
  • Your business/product is niche enough that people are looking for it.
  • Your target audience is women ages 30-49

TikTok Advertising

TikTok has become one of the world’s most popular social media platforms. With over 3 billion downloads and 50 million daily active users, TikTok is a gold mine for business owners to take their business to the next level. Here are a few key indicators that your business is perfect for TikTok Advertising:

  • You have a product-based or service-based brand. 
  • You can execute innovative, engaging short-form videos. 
  • Your target audience ranges from Gen Z to Gen X (this app is for everyone!)
  • You want to reach a large audience in a short period of time

LinkedIn Advertising

LinkedIn is the perfect platform if you’re looking to make more Business-to-Business (B2B) connections! It’s one of the only B2B platforms out there and allows you to reach professionals in your target audiences industry. Here are a few key indicators that your business is perfect for LinkedIn Advertising:

  • You have a niche, service/product-based business
  • You want to reach professionals in your target industry
  • You are attending tradeshows or events and want to invite your connections to meet with you
  • You are looking to become an industry leader in your field

Why the AD Leaf?

Social media reaches far further than you could ever imagine. Spanning worldwide and reaching professionals and consumers you may not have thought about targeting. That’s why having a social media expert on your Team is important. The AD Leaf Marketing Firm, LLC has a full-fledged social media department specializing in Social Media posts, engagement, and ads so your business can thrive in the social world. Don’t navigate it alone; call or message us today to get started on your social media journey!

It’s Time to Rebuild Your Website!

It’s Time to Rebuild Your Website!

Posted on | by Yeammy Torres
Graphic Design, IT Services, Website Design

 

It’s Time to Rebuild Your Website!
When was the last time you updated your business’s website?

 

When was the last time you updated your website? 5 or 3 years ago? With the current speed of changes in the digital world, going months without updating or adding new content to your website is way too much! It’s time to rebuild your website!

Also, it’s important to highlight that in today’s digital and aesthetic day, good design is everything. People laugh at websites from 5 years ago! It’s time to elevate your online presence and make a website that stands out. Whether you’re building a new site from the ground up or updating an old one, keeping your image sharp online can help put you at the top of your game for business.

Think about your own experience online. Do you prefer looking at images or long bodies of text? What colors stand out? Do you like those clunky buttons? Having a sleek website doesn’t have to be hard. With many easy site-building tools on the market today, it’s easier than ever to get an up-to-date look for your online hub. And if you can’t put in the time or don’t quite understand how newer tech works, The AD Leaf Marketing Firm can help with web design too!

 

Why It’s Time to Update That Old Site

  • First impressions are EVERYTHING.

When a customer searches for your product, the first thing they will see is likely your website. Taking advantage of this is crucial in today’s digital world; even word of mouth will lead to potential customers searching for your site for hours of operation, products, and more. Creating a website that answers these questions in a good-looking package means that consumers will have a more enjoyable experience browsing your site. Happy customers = good business. 

  • Your SEO Will Benefit.

SEO, or search engine optimization, is one of the most important factors in making a website. Everything down to the code used to build your site needs to be SEO-friendly to get the best online visibility. Marketing teams like The AD Leaf can help your website rank higher in Google, Bing, Yahoo, and other searches by utilizing key phrases and words. Making sure your website can be found is a great way to reach new and existing customers with good web copy, new blog updates, and more. 

  • You’ll Come Across Better to Customers.

If you put in the time to create a good-looking website, your audience will know that you will put in the time for them too. The best websites are created with the reader in mind; everything from button placement to how the content is written is crafted to make the browsing experience more enjoyable. With a bright, welcoming website, your customers will feel welcomed as if greeted by a friendly customer service representative. On the other hand, an old, forgotten page can come across as untrustworthy.

  • It’s Important to Keep Up With Competition.

Think about this: your competitors probably already have updated websites. With the push for more and more online services, the demand for website development has skyrocketed, meaning you might need to catch up. Don’t be left in the dust. Update your site as soon as possible to avoid missing out.

  • It Creates a Consistent Image.

Having a website accessible from a laptop, phone, tablet, or any other internet-using device is part of being up-to-date. Being visible on all platforms will help your brand stay consistent, creating a better image for you and your product. Combining a fresh new site with high-quality graphic design can be the best way to elevate your brand.

  • Your Audience Will Trust You More.

Let’s be honest. People don’t trust sketchy websites. Just like a house, customers who don’t feel comfortable on your website will leave it. A cluttered, dusty shop isn’t going to sell as much as a shiny new one, no matter the product’s quality.

 

Like an interview, you want your business to make its best first impression. In today’s digital age, people increasingly turn to the internet to search for products and services. Keeping up with current design trends and digital interfaces can help put you ahead of the competition. Whether creating your own site from an easy online source or taking advantage of creative services like ours, get your site up to snuff for the new year.

a picture of a computer on a desk that has a text box reading "why you should have business it support services"

Why You Should Have Business IT Support Services

Posted on | by Shannon Sullivan
IT Services

We’ve all been there. Spending so much time and energy crafting an asset to print only to find the printer won’t connect to your computer (bonus points if it’s five minutes before a meeting)! It leads to a flurry of troubleshooting, hoping that you can find the root cause. 

Taking the time to troubleshoot a printer, file sharing, or other computer issue takes a lot of payroll to try and fix if you don’t know what you’re doing. Here’s why you should consider adding business IT support services!

Saves Time

IT specialists have seen it all. They know precisely what to look for, what to test, and how to fix seemingly every technical issue a company can come up with, and they do it quickly. All the wasted time spent trying to work through your own IT problems adds up fast! A dedicated IT support professional will have you back up and running in no time without taking you away from other office tasks. 

IT Issues Change

While some issues are common and easy to fix, new IT problems come out with each further advance in technology. Unless you have the time or passion for keeping up on them all, you’re not likely to be able to fix a significant-tech issue without causing further damage. 

You Might Make it Worse 

The tenacity it takes to try to fix your computer, printer, or another tech problem is admirable, but too much tinkering can often make your problems worse. What could have been an easy fix can quickly wind up being a big deal that could cost a lot of money to fix. 

It’s Easier to Stay Up-to-Date

It’s no secret that seemingly every piece of equipment we touch winds up regularly needing an update or calibration. Sometimes it’s an easy, quick download, but sometimes it requires an expert hand to adapt to the change. 

You Have Better Things to Do

Unless you have an inner tech nerd who relishes in fixing computer problems, you probably don’t want to have to waste time figuring out what’s wrong, particularly if you’re a business owner. While your software or equipment is down, your to-do list continues to grow, putting you behind schedule. 

You Could Lose Customers

If you’re lucky, your problem is an internal one that the client doesn’t need to know about, but sometimes what starts as a minor issue can bubble into a major client-facing problem that can hurt your bottom line. 

We Love Tech

Whether you run dozens of complex computers, printers, and other devices, or if you just can’t figure out how to connect that dang printer to connect to your laptop, The AD Leaf is here to save the day! We have dedicated IT professionals with years of experience who can troubleshoot your problem and efficiently provide a solution. If you’re having an issue or would just like the comfort of knowing you have someone on board to assist when problems arise, reach out at (321) 255-0900, info@theadleaf.com, or complete our contact form. We’d be happy to be your source for business IT support services.

Marketing Agency

5 Reasons To Hire A Marketing Agency VS An In-House Team

Posted on | by The AD Leaf Marketing Firm
Content Writing, Email Marketing, Graphic Design, IT Services, Marketing, Pay Per Click, Search Engine Optimization, Social Media, Website Design

Should you hire a Marketing Agency or build an in-house team?

In today’s digital landscape, there is no shortage of marketing options for businesses. From freelancers and marketing agencies to hiring your own in-house team, companies have more choices than ever before, specifically when it comes to online marketing. As your business grows, you will need to consider how your marketing will be handled, including whether to hire new employees and build an internal marketing team or empower your brand through a Marketing Agency.

While each has its own advantages, a full-service Marketing Agency provides substantial value to large, medium, and even small businesses. They strive to build cohesive and effective brands, put organizations in front of their customers and audience, and drive sales through awareness.

5 Reasons to Hire A Marketing Agency

1. Unparalleled Experience

Why piece together individual talents when you can hire an experienced Marketing Agency to handle everything for you? One of the major advantages of hiring a Marketing Agency is a professional experience. In fact, a good agency will have specific knowledge in a wide range of industries and markets, along with experience facing a diverse range of scenarios and challenges never encountered by many newer business owners. Having a knowledgeable and experienced staff at your side can produce immediate results for owners, helping to quickly get your marketing efforts off the ground.

2. Broader Skillsets

It can be difficult to locate suitable in-house employees with branding and marketing skills such as SEO and graphic design. By hiring a Marketing Agency, you’ll not only have the necessary tools to achieve your vision for success but a suite of creative services at your fingertips.

For example, a full-service Marketing Agency can assist clients in everything from rebranding their company image and website, developing their print and direct mail campaigns, and creating a social strategy to boost SEO and PPC campaigns. With a Marketing Agency, a client may choose to utilize one service or all them–whereas, with an in-house team, businesses are limited in what they can achieve.

3. Fresh Perspective & Inspiration

Another major advantage of hiring a Marketing Agency is a new perspective. A marketing team can help inject new life into marketing efforts, helping to identify unseen opportunities and enhance current campaigns. One example is social media marketing. With more companies looking to broaden their social reach through sites like Facebook, Instagram, and Twitter, a Marketing Agency can significantly enhance a brand’s approach to social media, including how they’re perceived by their audience.

4. Speed, Efficiency, and Consistency

As an up-and-coming business owner, you’ll be forced to wear several hats when getting your business off the ground. Generally speaking, this will almost include tackling aspects of the business you’re unfamiliar with, such as branding and digital marketing. With only so much time in the day, it’s important your marketing approach doesn’t suffer from time restraints or inexperience. Hiring a Marketing Agency can easily solve this dilemma.

5. More Affordable Than Hiring In-House

The cost of hiring and maintaining a team of in-house marketers can be very expensive. For smaller businesses, this expense may be too much to afford.
One of the more surprising benefits of hiring a Marketing Agency is cost-effectiveness. Along with providing a plethora of knowledge, experience, and skillset, a Marketing Agency is almost always more affordable compared to hiring a full-time marketing team. For example, after hiring a marketing manager, web designer, graphic designer, content writer, and social media manager, the total cost can reach upwards of multiple six figures a year! And that’s not even including the cost of employee benefits.

Marketing is the heart and soul of any business. At The AD Leaf ®, we’ve spent the last 25 years working with a diverse range of clients — from healthcare and technology to governmental, law enforcement and consumer goods — to perfect our approach to marketing, advertising, and branding. From strategic creative direction to engaging digital marketing, our extensive marketing team is here to handle every aspect of your business.

Want to enhance your content marketing? Looking to take your social media to the next step? Contact the team at The AD Leaf ® Marketing Firm and learn how you can grow with us today!

Managed IT Services Melbourne FL

5 Key Benefits of Managed IT Services

Posted on | by The AD Leaf Marketing Firm
IT Services

Does your business have an IT Department that is running thin? Your employees are busy, which is great because that means that business is booming, but do they have too much to do? Are they having to work overtime to get what needs to get done completed on a daily basis? When you have a booming business, IT Staff plays a very key role in keeping things running smoothly everyday. Think of how much smoother your business would or could run on a daily basis if you outsource your IT Management and could use your in-house IT staff for more tasks on a daily basis. Having an outsourced Managed IT service would clear up some of your current staff’s time to do other tasks.

Here are 5 Benefits from using Managed IT Services:

  1. IT employees are a valuable asset in your company no matter what the size. Being connected to the Internet, connected to other employees or staff members via email or even calling another employee on the phone can be easily taken for granted until all of a sudden, these things are no longer working. When your business only has one IT person on staff this can hinder a business significantly when something needs to be fixed. Having Managed IT Services can help you with these problems when they do arise. The in-house staff would be able to help you get this situation handled because your Management IT Staff would be handling the “bigger” things off site for you on a daily basis.

 

  1. Computers and Cloud Servers can be a great asset to your business. They keep you connected to the internet and store needed files for you and your employees. Unfortunately, these assets can be very unpredictable. Servers can go down, get hacked and computers can have trouble connected to Wi-Fi. These can be things that could be very costly to your business. This is going to cost your business extra money because your IT Staff is now working on getting these issues fixed for you, taking up time in their day. When you are running a business, you have to think about your budget, whether it be the monthly budget or the quarterly budget. Keeping this budget as steady or consistent as possible is always the key goal. When you are fully aware of what your monthly expenses are going to be, you can be more at ease while running your business. Managed IT Services Melbourne FL will come with a monthly price, but this price will be consistent based on the services that you choose. Having this consistency can not only give you piece of mind about the technology that you have in your office, but piece of mind when it comes to you company’s financials.

 

  1. In 2019, being someone that recycles and takes care of the environment can be looked at as a good thing to be doing. Society might see you as someone that cares about the environment and that you are doing things to create a better environment for your town or city. When you hire remote or non-onsite employees you can also be seen as decreasing your business’s carbon footprint. Having a Managed IT department would mean that you would only have a select few or even just one employee that would have to travel to work every day. Being a business that cares and makes a clear effort to care about the environment will always arise good within the community that you do business in.

 

  1. When problems arise with the technology that you are currently using in your everyday business, they tend to arise at the most inconvenient times. You are about to walk into a new client meeting, about to have a conference call with a new business partner or even small issues that happen to occur at exactly 8:00 A.M. on a Monday morning. When these problems arise, you have no choice but to reschedule or stop what you are currently doing and “fix” these problems, so you are able to move forward with your day. With having Managed IT Services, your services and managed IT staff could have predicted or even foreseen the problem arising and be able to fix the issue or concern before it became a major issue. Managed IT services would be monitoring your entire network 24/7. They are looking for the patterns of the good and the bad. If they foresee a pattern that might end up as an issue, they can address this concern before you even notice a hiccup in your business. Sometimes your Managed IT service is going to take care of an issue and you will never actually hear about it. Having staff that is monitoring your technology for issues 24/7 can be a major business benefit.

 

  1. When you bring together people from all walks of life you automatically bring together different personalities to the table, but you also bring together people from different education backgrounds. The same can be said when you have Managed IT services. When your in-house IT staff already has a collective wealth of knowledge you have a great advantage. With this, having an outside Managed IT service can double or even triple this wealth of knowledge for your business. You now not only have the minds of a few staff members but of many staff members.  When problems do arise, you will not only be able to utilize your in house staff but utilize the minds of your Managed IT staff to come together and fix the concern or problem.

 

These are just a few key benefits of having a Managed IT Services Melbourne FL for your business. The list can be endless when it comes to the different services that can be provided. When you find yourself thinking about hiring another IT staff member, certainly consider what Managed IT services might be able to do for the expansion of your business.

 

If you would like to hear more about what Managed IT Services Melbourne FL that The AD Leaf ® provides, please call us directly at 321-259-0900. We look forward to hearing from you and what we can do for your business.