When was the last time you updated your website? 5 or 3 years ago? With the current speed of changes in the digital world, going months without updating or adding new content to your website is way too much! It’s time to rebuild your website!
Also, it’s important to highlight that in today’s digital and aesthetic day, good design is everything. People laugh at websites from 5 years ago! It’s time to elevate your online presence and make a website that stands out. Whether you’re building a new site from the ground up or updating an old one, keeping your image sharp online can help put you at the top of your game for business.
Think about your own experience online. Do you prefer looking at images or long bodies of text? What colors stand out? Do you like those clunky buttons? Having a sleek website doesn’t have to be hard. With many easy site-building tools on the market today, it’s easier than ever to get an up-to-date look for your online hub. And if you can’t put in the time or don’t quite understand how newer tech works, The AD Leaf Marketing Firm can help with web design too!
Why It’s Time to Update That Old Site
First impressions are EVERYTHING.
When a customer searches for your product, the first thing they will see is likely your website. Taking advantage of this is crucial in today’s digital world; even word of mouth will lead to potential customers searching for your site for hours of operation, products, and more. Creating a website that answers these questions in a good-looking package means that consumers will have a more enjoyable experience browsing your site. Happy customers = good business.
Your SEO Will Benefit.
SEO, or search engine optimization, is one of the most important factors in making a website. Everything down to the code used to build your site needs to be SEO-friendly to get the best online visibility. Marketing teams like The AD Leaf can help your website rank higher in Google, Bing, Yahoo, and other searches by utilizing key phrases and words. Making sure your website can be found is a great way to reach new and existing customers with good web copy, new blog updates, and more.
You’ll Come Across Better to Customers.
If you put in the time to create a good-looking website, your audience will know that you will put in the time for them too. The best websites are created with the reader in mind; everything from button placement to how the content is written is crafted to make the browsing experience more enjoyable. With a bright, welcoming website, your customers will feel welcomed as if greeted by a friendly customer service representative. On the other hand, an old, forgotten page can come across as untrustworthy.
It’s Important to Keep Up With Competition.
Think about this: your competitors probably already have updated websites. With the push for more and more online services, the demand for website development has skyrocketed, meaning you might need to catch up. Don’t be left in the dust. Update your site as soon as possible to avoid missing out.
It Creates a Consistent Image.
Having a website accessible from a laptop, phone, tablet, or any other internet-using device is part of being up-to-date. Being visible on all platforms will help your brand stay consistent, creating a better image for you and your product. Combining a fresh new site with high-quality graphic design can be the best way to elevate your brand.
Your Audience Will Trust You More.
Let’s be honest. People don’t trust sketchy websites. Just like a house, customers who don’t feel comfortable on your website will leave it. A cluttered, dusty shop isn’t going to sell as much as a shiny new one, no matter the product’s quality.
Like an interview, you want your business to make its best first impression. In today’s digital age, people increasingly turn to the internet to search for products and services. Keeping up with current design trends and digital interfaces can help put you ahead of the competition. Whether creating your own site from an easy online source or taking advantage of creative services like ours, get your site up to snuff for the new year.